Top 10 B2B Stories of 2016
Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.
B2B Marketing
Oversimplifying the Paradox of Choice
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
5 Ways to Set Goals and Measure Social Media Marketing
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
5 Lessons Learned Rebuilding a Website
Are you thinking of rebuilding a website for your organization? Buckle up for the ride of your life.
A CMO’s Guide to Hiring Freelance Writers
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
Combining Customer Data Sets for Holiday Relevancy and Beyond
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
Buyer’s Guide: Best Practices for Purchasing Net New Leads
Download this buyer’s guide of best practices to consider (and red flags to avoid!) while purchasing B2B contact data for net new leads.
B2B Lead Gen Needs Improvement: Report
Marketers aren’t overly confident about their B2B lead gen initiatives, according to a new report.
Peer Productivity Hacks to Take You Away!
Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.
Is Your Data Ready for ABM?
Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.
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