Marketer’s Most Wanted: Physicians
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.
B2B Marketing
Top 10: February’s Most Popular B2B Articles
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.
Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.
Relevant Content Helps Engineering360 Target Millennials
Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.
B2B Lead Gen By the Numbers: Infographic
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.
The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency's Nancy Harhut.
Marketers Aren’t Confident Their Email is Relevant: Report
You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
B2B Marketers May Increase Branding Spend: Report
Despite an increased focus on storytelling and content marketing, a significant number of B2B companies are looking to increase their branding budgets.
Five Ways Agencies Can Prove Their Value
To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.
Building a B2B Loyalty Program With B2C Tactics
There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.
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