B-to-B customers are turning to the Web in growing numbers to find distributors for the materials they need, according to a survey of engineers, technical buyers and scientific professionals conducted by vertical search engine GlobalSpec.
Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,
Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.
Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The
InfoUSA will begin compiling data on small businesses in the United Kingdom during 2006. The file will contain information from a variety of publicly available sources, including printed directories.
An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing
DATA WHERE TO GET it and how to maintain it was the topic of Direct's 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,
TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?
WHAT COMES TO MIND when you hear the term account qualification? You may think of qualified leads, or some way of weeding through potential customers
HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. has taken off for newsletter
