Wisconsin DMA to Offer Data U. Programs
The Wisconsin Direct Marketing Association has begun offering Data University
B2B Marketing
Small Businesses Spend the Big Bucks: Abacus
Small businesses
Cenveo CEO Adds Chairman to His Duties
James R. Malone, who was named CEO of direct marketing services firm Cenveo, has been named chairman of the Englewood, CO-based firm
Sher Steps Down as Primis Chair
Robert K. Sher, one of the co-founders of the Primis Marketing Group, has relinquished his role as the company
Concur Effort Pulls in Prospects
Concur Technologies Inc. notched a 20% response to a five-part direct mail and e-mail sales-lead nurturing program it began last year for its automated
Negotiating Legal Waters
IF YOU'RE IN A BUSINESS THAT wants to market to lawyers, keep in mind that it can be a daunting task. You can't waste their time, because they make their
Beyond the Traditional
ONE OF THE GREATEST obstacles to successful direct marketing campaigns is the difficulty of obtaining accurate mail data. Many of these challenges can
B-to-B Firm Gets a Few Good Leads
Carter & VerPlanck Inc. clearly is seeking quality, not quantity. The company generated three qualified leads for multimillion-dollar water treatment
In B-to-B-to-C, Who Owns the Customer?
A definition of customer relationship management might be a continuous loop between the customer and marketer in which, through interaction, the marketer
Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris
