The Business of Science
Life science and high-tech marketer Sigma-Aldrich has doubled the size of its sales force in the last 18 months. Understandably, the company needed a
B2B Marketing
Accpac’s First Mailing Targets Sales Execs
Accpac International Inc., an accounting and CRM software developer, is making its first forays into direct mail. Later this month, the Pleasanton, CA
RSA Builds on Lead-Generation Effort
To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune
Nonprofit Response Rates Soar
Direct marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released
Hit ‘Em Where They Work
In today's budget-conscious environment, it's not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate
British Airways Lifts Off B-to-B Effort
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights.
Enterprise Goes Forth
When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)
Trucker Mailing Pulls 3.1% Response
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.
Unicco Mailing Gets 11% Response
A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.
Chemicals Firm Replaces Mail With E-Letter
Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an
