McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
B2B Marketing
Three LinkedIn Features for B2B Businesses
Check out these three useful marketing tools for B2B companies.
Brands on Fire: Cisco
A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.
Preparing for a Post-Cookie World: Five Considerations for Marketers
Five ways marketers can prepare for the demise of third-party cookies.
Voya Financial Makes Business Case for Marketing to People With Disabilities and Special Needs
How Voya Financial is supporting individuals with disabilities and special needs both within the organization and externally through its marketing initiatives and financial solutions.
How AI Can Enhance Email Marketing Campaigns
Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.
SAP Uses ‘Blank Canvas’ Digital Series to Engage Socially-Conscious Audiences
SAP’s digital video series showcases companies’ efforts--beyond its own--regarding environmental sustainability and social issues.
Market Like a Mother Honorees Revealed
The industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
LG’s B2B Arm Launches Virtual 3D Showroom for Hybrid Events
LG’s virtual alternative to the trade show floor is a new customizable 3D showroom that it intends to scale in the coming year.
CMO Council Report: 65 Percent of Marketers to Increase Spend in 2021
Nearly two thirds of global marketers surveyed by the CMO Council in December and January said they plan to boost marketing spending in 2021.
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