Disney Stores Hype ‘Million Dreams Sweeps
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by Chief Marketer Staff
Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort.
The sweepstakes, which runs through Oct. 1, is part of Disney’s ongoing Year of a Million Dreams promotion.
Sweepstakes entries are available in Disney stores or online at DisneyStore.com/Sweepstakes.
The prize packages include air travel, hotel, ground transportation, and theme park tickets. Lesser prizes include five-day Magic Your Way tickets with Park Hopper, Disneyland Resort three-day Park Hopper and $100 shopping sprees at the Disney Store.
The sweepstakes is part of Disney’s global marketing campaign theme, Where Dreams Come True (Promo Xtra, June 8, 2006).
Online marketing and in-store signage support the sweepstakes.
