Henry DiSciullo has been named vice president of direct marketing and data services at The Information Engine. DiSciullo, who has already started in this role, holds responsibility for the company’s database marketing data and services, and will help market and promote the Mariners Lifestyle, a national on-line/off-line direct response lead generation program reaching the affluent leisure boating consumer market.
“We are immensely pleased to have someone of Henry’s depth and professionalism joining our Information Engine team,” said Joel Monsky, the company’s CEO and founder, in a statement. “His knowledge of direct mail marketing and postal and email list media will vigorously enhance the application of our proprietary solutions.”
DiSCiullo was most recently direct of DM Services at ARGI (Automated Resources Group Inc.) where he initiated marketing database programs for Takeda Pharmaceuticals, US Gypsum, Murad Skin Care and the Direct Marketing Association, among other clients.
DiSciullo has also held a variety of positions within the list industry, including executive vice president at Venture Direct Worldwide, president of The Lake Group and president of Worldata.
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