Directions: Celebrity Endorsements

Brief Lives

They’re not your everyday supermodels, but Atlanta-based Underneath.com hopes either President George W. Bush or former President Bill Clinton will prove an ideal model for its underwear retail Web site.

There’s a slight catch, of course. Neither man has accepted the gig, despite company chief executive officer Jeff Johnson’s generous offer of 15% of Underwear.com stock (not yet issued) as payment.

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