DIRECT listline

NEW LISTS

Cheryl & Co.

1-800-Flowers.com Inc. is offering the customer list from Cheryl & Co., its cookie and dessert gift division. Nearly 200,000 catalog buyers from the last 12 months are identified. Separate counts are available for holidays like Mother’s Day and Father’s Day, Halloween and Christmas. Approximately 78% of those listed are women who earn about $79,000 a year. The unit of sale was $89.

Selections: Average dollar purchase, last purchase, hotlines, specialty, state/SCF/ZIP

Price: $100/M

Contact: Millard Group Inc., 603-924-9262

Coast-to-Coast Baseball

Coast-to-Coast Amateur Athletics has a file of 17,856 high school students who participated in baseball training camps in the Southwest United States and Puerto Rico. The camps run from two to six weeks and are attended by college baseball coaches and recruiters. Ninety percent of those listed are men. The sources are direct mail, the Internet, referrals and data gathered during recruitment networking at high schools.

Selections: Monthly hotline, state/SCF/ZIP

Price: $105/M

Contact: SanMar Associates Inc., 201-262-7340

Tying the Knot

Newlyweds self-identified from online surveys are compiled on Tying the Knot. Forty percent of the 327,459 men and women listed indicated that they planned to buy a home within the next 12 months.

Selections: Hotlines, adult’s/child’s age, gender, credit card buyers, ethnicity, income, insurance, mail order buyers, state/SCF/ZIP

Price: $90/M

Contact: ListSolutions, 732-967-1516

Dow Jones Telemarketing

Dow Jones & Co. has a 846,057-name file for telemarketing offers. It identifies current and former subscribers of The Wall Street Journal and Barron’s. The average annual income of those listed is $262,000.

Selections: Business/industry type, lead generation, sales volume, hotlines, state/SCF/ZIP

Price: $200/M

Contact: ALC Data Management, 609-580-2944

Decorative Home

A variety of decorating preferences have been segmented from the Modus Vivendi database to develop the Decorative Home list. These 3.8 million records are derived from statistical modeling and predictive scoring. Large segments are available for basic furnishings, bed and bath, kitchen and home office. Sources are direct mail, online surveys and subscriptions.

Selections: Hotlines, telephone numbers, age, income, credit card, interests, state/SCF/ZIP

Price: $65/M

Contact: Lighthouse List Co., 800-684-2180

FAO Schwarz

An enhanced list of 58,515 FAO Schwarz catalog and Web site customers from the last 12 months is on the market. The average unit of sale for these toy purchases was $150. The list owner does not approve


DIRECT listline

NEW LISTS

HealthSaludUSA

A 9.8 million-record database, enhanced with more than 400 consumer selections, has been introduced by HealthSaludUSA Inc. The firm provides bilingual healthcare products and services for consumers and healthcare professionals. The file’s sources are transaction and self-reported data from Web sites, direct mail, and telephone interviews.

Selections: Hotlines, marital status, income, length of residence, presence of children, religion, mail responsive, occupation, credit cardholders, telephone numbers, state/SCF/ZIP

Price: $85/M

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

C-2 E-Newsletter

101 Communications’ C-2 e-newsletter e-mail file identifies more than 8,100 individuals who are concerned about the use of technology. The list includes the names of CEOs, provosts, vice presidents and other corporate executives.

Selections: Budget, job function, business/industry, state/SCF/ZIP

Price: $300/M

Contact: Worldata, 561-393-8200

Americans Against Same-Sex Marriage

A list of 276,035 donors to Americans Against Same-Sex Marriage and other religious and political groups opposed to civil rights for gays and lesbians has been introduced to the market. Direct mail is the source.

Selections: Age, gender, income, telephone numbers, state/SCF/ZIP

Price: $100/M

Contact: Midwest Direct Marketing Inc., 913-686-2220

Donors to Veteran’s Causes

This e-mail list offers the names of 190,332 who have contributed to various veterans’ appeals within the last 12 months. The sources are Web site registrations and opt-in e-mail.

Selections: Quarterly hotline, age, children by age, mail order buyers, length of residence, lifestyle interests, marital status, homeowners, household income, gender, state/SCF/ZIP

Price: $135/M

Contact: Mail Marketing Inc., 201-750-3222

Infomercial Buyers With Telephones

Some 202,673 consumers who responded to a variety of infomercials offering everything from housewares to self-improvement products are identified on the Infomercial Buyers With Telephones list.

Selections: Monthly hotline, gender, credit card vs. check payment, state/SCF/ZIP

Price: $90/M (postal file); $200/M (telemarketing file)

Contact: VentureDirect Worldwide, 212-655-5153

American Business Network

More than 10 million businesses of all sizes are listed here. The data on this file is derived from trade shows and trade publications, newspaper clippings, public records and other sources.

Selections: Annual sales volume, business/industry type, size of company, max per company/site, hotlines, number of employees, SIC codes, new business, seminar attendees, trade show attendees/exhibitors, state/SCF/ZIP

Price: $95/M

Contact: Media Source Solutions Inc., 561-241-3003

CLE Infomercial TV Buyers

Data from more than 30 direct response TV sources was used to assemble the CLE Infomercial TV Buyers enhanced master file. More than 1.2 million records are available. The individuals listed responded to infomercials and other DRTV offers.

Selections: Monthly hotline telephone numbers, e-mail, credit card, age, dwelling type, gender, homeowners, income, length of residence, marital status, presence of children, state/SCF/ZIP

Price: $90/M

Contact: Collins List Exchange, 702-369-6015

Tabak’s Spanish Buyers and Responders

This file names 23,586 Spanish-speaking consumers who spent an average of $35 for health products. A beauty products select is expected to be offered later this year, according to the list manager. Direct mail is the sole source.

Selections: Diet products, potency products, hotlines, state/SCF/ZIP

Price: $105/M

Contact: 21st Century Marketing Inc., 631-293-8550,

International Engineers at Work

This is a list of 172,543 trade publication subscribers who attended international engineering trade shows. Among those named are information technology managers and individuals in charge of data management and telecommunications at architecture, engineering and construction firms.

Selections: Gender, SIC codes, telephone numbers, title, industry, size of company, state/SCF/ZIP

Price: $345/M

Contact: Davis Direct Worldwide, 206-275-2532

Spanish-Speaking DM Response Buyers

Hispanic consumers who paid with credit cards when they responded to marketing offers are named on the Spanish-Speaking Direct Mail Response Buyers file. The count is 169,954. Offers included those for health and beauty products, apparel, audio and video, books and general merchandise.

Selections: State/SCF/ZIP

Price: $95/M

Contact: Trinity Direct LLC, 973-283-3600

Zone of Wealth

The first quarter count for the Zone of Wealth opportunity seekers file is 8,000. Those named here paid $50 for the


DIRECT listline

NEW LISTS

Health Product Buyers

Some 2.8 million purchasers of health-related products and services are on Lifestyle’s Health Awareness Internet Buyers postal database. All those listed paid by credit card. E-mail addresses are available for a portion of this file.

Selections: Hotlines, product type, household income, homeowners, length of residence, age, marital status, presence of children, interests and hobbies, religion, mail responsive, telephone numbers, state/SCF/ZIP

Price: $85/M

Contact: Lifestyle Change Communications, 770-218-8200

PostMasterDirect Category Hotline

Return Path Inc. is offering the PostMasterDirect 90-day category hotline. This e-mail database includes records generated from more than 250 Web sites, broken down into 40 hotline list groupings. These categories (among them consumer electronics, downloads, movies and entertainment, travel and leisure, and college students) reflect topics of interest to consumers who requested e-mail information during a recent 90-day period. Counts range from 45,163 for sports and recreation to 474,408 for


DIRECT listline

NEW LISTS

Selective Health Plans

More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested information or joined a medical services discount program by registering at SelectiveHealth-ServicePlans.com. Purchasers spent $84 to $134 per month to save money on doctor visits, hospital stays, prescriptions and eye care services.

Selections: Monthly hotline, age, gender, bank cardholders, children, ethnicity, homeowners, income, marital status, operating system, state/SCF/ZIP

Price: $95/M (postal or e-mail)

Contact: Direct Media Inc., 212-931-8344

Quantum Data Read It All

Consumers who responded to a variety of Internet business book offers are named on the Quantum Data Read It All file. A recent count for the last 30 days was 150,000 and the unit of sale $60. Home addresses are provided.

Selections: Age, gender, SIC code, telephone numbers, state/SCF/ZIP

Price: $105/M

Contact: Fasano and Associates, 818-728-9030

Employee Benefit Attorneys

An e-mail list of 9,603 employee benefit attorneys who registered at Web site FreeERISA.com is on the market. Thirty-nine percent of those named here are women. The site provides information about the Employee Retirement Income Security Act and forms that can be filed with the U.S. Department of Labor.

Selections: Size of company, job title, state/SCF/ZIP

Price: $175/M

Contact: ALC Data Management, 914-524-5256

Spain Consumer Master File

This file names consumers living in Spain who have a registered e-mail address. They completed a survey which asked about their interests. Nearly 1.3 million records are available. The sources are direct mail and the Internet.

Selections: Gender, occupation, education, geographic

Price: $225/M

Contact: Davis Direct Worldwide, 206-275-2532

Auction Powersellers Continuity Buyers

This is a master file of 237,826 home-based entrepreneurs who enrolled in a continuity program to obtain information and discounts on inventory for operating an auction business. Program participants spent $30 per month on a credit card. Telephone numbers are available. Outbound telemarketing is the source.

Selections: Monthly hotline, gender, state/SCF/ZIP

Price: $95/M (base)

Contact: List Services Corp., 203-791-4175

Musical Notes

Direct mail survey data and public credit records are the sources for Musical Notes, a list of 406,857 consumers identified as mail order buyers. They reportedly indicated an interest in a specific music genre. This information was compiled from a database.

Selections: One-month hotline, age, bank cards, ethnic, religion, gender, income, interests, telephone numbers, presence of children, state/SCF/ZIP

Price: $85/M

Contact: RMI Direct Marketing Inc., 203-825-4615

Nasalguard

This is a postal list of 10,000 consumers who requested a free tube of Nasalguard, a topical gel for allergy and asthma sufferers. Buyers’ names are included as well. The average unit of sale was $10. The Internet is the source.

Selections: Hotlines, gender, state/SCF/ZIP

Price: $116/M

Contact: Catamount Group, 203-778-4410

LifeLoop Entrepreneur E-mail

Options Newsletter Inc. is offering an e-mail file of 370,000 business owners and entrepreneurs. Those listed subscribe to LifeLoop, a newsletter that reports on how to start and grow a business. The average age of subscribers is 41 and their average annual household income $104,000.

Selections: Age, gender, state/SCF/ZIP

Price: $175/M

Contact: Lake Group Media Inc., 914-925-2426

Sweeps-Loving Donors

More than 3.2 million individuals who entered a sweepstakes and contributed to one or more charities are named here. Most are married women, median age 48, who earn $37,000 a year. Sixty percent of those listed are homeowners and about half have children. The file was assembled from mail order buyer, survey and transaction data.

Selections: Gender, age, income, homeowners, children, gift buyers, book buyers, magazine subscribers, donors by type, Internet connected, bank cardholders, mail order buyer category, golfers, travelers, state/SCF/ZIP

Price: $65/M

Contact: Focus USA, 603-635-1842

Mindmatics Lists

Ten files have been assembled from Internet-generated data to create the Mindmatics list portfolio. Those listed used cell phones or other mobile devices to enter information online. E-mail and postal records, as well as mobile telephone/e-mail addresses used for sending text messages, are available. The Mindmatics SMS Mobile Marketing opt-in master file has 19.2 million U.S. records. Similar files are available for targeting French, Danish, German, Dutch, Italian, Norwegian, Spanish and U.K. consumers.

Selections: Age, gender, occupation, homeowner, household income, lifestyle, demographic, country, state/SCF/ZIP

Price: $250/M to $420/M

Contact: Kroll Direct Marketing Inc., 609-275-2900

C-Level Executive Leadership

The Potomac Officers Club has released C-Level Executive Leadership, an e-mail list of 26,999 executives in metropolitan Washington who receive the e-mail newsletter ExecutiveBiz. Subscribers include high-level executives, venture capitalists, and technology and government contracting firms.

Selections: None offered

Price: $250/M

Contact: L.I.S.T. Inc., 516-358-5478

Equinox African-American Boomers

A list of African Americans derived from retail and mail order data has been assembled from the Equinox database. Nearly 3 million records are available. The sources are retail point of purchase, space ads, infomercials and catalogs. The average unit of sale was $75.

Selections: Age, income, lifestyle, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP

Price: $90/M

Contact: Media Source Solutions Inc., 561-241-3003

Consumer Insight

Online registration, Internet transaction, registration card and survey data were enhanced with MarketNet’s Intellidata information to create Consumer Insight, a master file with more than 500 demographic, lifestyle and behavioral data elements. There are 72 million names on this multichannel file, with postal, telemarketing and e-mail records compiled from other lists.

Selections: Adult’s/child’s age, age range, dwelling type, education, gender, individual/household income, marital status, presence of children, type of auto owned, donors, homeowners, lifestyle, occupation, pet owners, credit cards, electronics owned, ethnicity, mail order buyer/responder, online buyer/responder, hotlines, state/SCF/ZIP

Price: $55/M (postal records); $65/M (telemarketing records); $85/M (e-mail records)

Contact: IdeaList Co., 203-754-5478

Million Dollar Homeowners

Those who spent $1 million or more within the last 12 months on luxury homes are named on Million Dollar Homeowners, a file derived from recorded mortgage deeds. Some 133,000 records are available. Forty-one percent of these properties are in California. Other states with large counts are New York, Florida, Connecticut and Illinois. A third of these real estate buyers paid cash.

Selections: Gender, type of dwelling, purchase price, equity, type of mortgage, state/SCF/ZIP

Price: $110/M

Contact: Direct Marketing Shop, 828-645-8411

Rodale Diabetes

Rodale Inc. has a master file naming 469,110 who are concerned about diabetes. The file identifies buyers of books about managing blood sugar. It also identifies those who expressed an interest in diabetes by filling out a Rodale survey included in general merchandise deliveries or with magazine subscriptions. Book titles sold include “The Sugar Solution,” “Outsmart Diabetes,” “Diabetes Self-Care Method” and “Diabetes Cure.” The median age of these customers is 60 and their median yearly income $45,000.

Selections: Hotlines, age, child’s age/gender, ethnic, religious, income, Info-Base lifestyle, gender, Nielsen county, paid, source, state/SCF/ZIP

Price: $100/M

Contact: Millard Group Inc., 603-924-9262

Sync Magazine

Ziff Davis Media Inc. is offering an e-mail list of 32,784 subscribers to Sync, a men’s lifestyle magazine with an emphasis on technology. The median age of those on the file is 31 and the median annual household income $72,300.

Selections: None offered

Price: $200/M

Contact: Worldata, 561-393-8200

Lasik Surgery Prospects

TTK Data Services, the operator of Web site Healthguides2005.com, has a list of men and women who expressed interest in laser eye surgery. TTK gathers information through online surveys. There are 473,529 e-mail and 387,222 postal records available. Prior to release to the broader market, this file was used by retail laser centers for targeted direct mail campaigns.

Selections: Hotline, behavior, income, presence of children, homeowners, gender, state/SCF/ZIP

Price: $125/M (postal or e-mail records)

Contact: Thomas, Townsend & Kent, 312-881-2061

Dress by Mail

Apparel buyers who made multiple purchases from two or more catalogs are listed. Some 488,697 records from the last 12 months can be rented. The unit of sale was $175.

Selections: Quarterly hotline, age, income, presence of children, state/SCF/ZIP

Price: $80/M

Contact: List Experts Inc., 727-669-2500

I Give to Religious Causes

More than 1.7 million donors are identified on a recently assembled file called I Give to Religious Causes. This file was built from direct mail data that’s been overlaid with mail order buyer, demographic and lifestyle enhancements.

Selections: Age, income, gender, state/SCF/ZIP

Price: $75/M

Contact: Chessie Lists Inc., 301-680-3633

Inkwell Newswatch

Freelance Writing Organization International is offering the 5,200-record e-mail subscriber list for Inkwell Newswatch, an online newsletter covering the writing business. The newsletter is part of the organization’s Web site Fwointl.com, which also sells books on writing and computer software, plus other products and services for writers.

Selections: None offered

Price: $275/M

Contact: Name-Finders Lists Inc., 415-955-8595

Quality Health

Quality Health has brought out three files generated from the health news Web site Qualityhealth.com. Five million who registered online and requested additional information on health-related and other marketing offers are identified on the Quality Health Lifestyle list. There are 2.8 million records on the Quality Health R/X & Ailments postal file and 1.8 million on the corresponding e-mail file. These individuals requested product samples, discount coupons and various special offers related to ailments.

Selections: Age, ailment, children, education, gender, income, marital status, specialty, state/SCF/ZIP

Price: $75/M to $175/M

Contact: Direct Media Inc., 212-931-8344

Ogoplex Nutrition Supplement Buyers

Men and women who purchased the Ogoplex digestive supplement are named on this postal file. The last-12-month count is 131,456. The unit of sale is $28. Direct mail and space advertising are the sources.

Selections: Hotlines, age, credit card, gender, state/SCF/ZIP

Price: $100/M

Contact: Listdata Management Services Inc., 845-357-1881

Real America Database

Direct mail customers who bought products through at least one other DR medium are gathered on the more than 8.6 million-record Real America database. This listing was created with information provided by one list owner. The data previously was available only as a select on the Infobuyers file.

Selections: Hotlines, age, income, gender, marital status, presence of children, homeowners, donors, product type, telephone numbers, multibuyers, state/SCF/ZIP

Price: $70/M

Contact: MKTG Services, 678-942-2922

Canadian Biz Opp Master File

Data from several business opportunity mailers have been assembled to build the 51,443-record Business Opportunity Master File Canada. The average unit of sale ranged from $100 to $2,500. Men made 72% of the purchases. Direct mail and telemarketing are the sources.

Selections: Business address, gender, telephone numbers, FSA/province

Price: $115/M (base)

Contact: American Name Services, 801-235-8061

Robotics Trends

Online publisher and conference producer Robotics Trends Inc. offers postal and e-mail lists with 6,000 postal and 5,570 e-mail records, including subscribers and attendees.

Selections: None offered

Price: $275/M (postal or e-mail file)

Contact: L.I.S.T. Inc., 516-358-5478

Lifestyle’s Hispanic Females

A combination of direct mail data generated from surveys, catalogs/subscriptions and public records was gathered to build Lifestyle’s Hispanic Females in Charge, a postal list. Some 417,049 women who head households are named. They paid for direct mail purchases with a credit card. E-mail addresses accompany 60,179 records.

Selections: Hotlines, household income, age, presence of children, length of residence, occupation, mail responsive, religion, interests and hobbies, telephone numbers, state/SCF/ZIP

Price: $85/M (postal file); $125/M (e-mail file)

Contact: Lifestyle Change Communications, 770-218-8200

Extreme Outdoor Sports Adventurists

Thrill seekers who made purchases from various catalogs or subscribed to sports publications are identified on the Extreme Outdoor Sports Adventurists file. There are 729,443 postal records available.

Selections: BMX biking, bungee jumping, all-terrain-vehicle riding, kneeboarding, lacrosse, mountain biking, parachuting, paragliding, water skiing, windsurfing, white-water rafting, skateboarding, snowboarding, mountain climbing, rock climbing, surfing, inline skating, trail running, age, gender, home/business address, income, state/SCF/ZIP

Price: $80/M

Contact: Worldata, 561-393-8200

CampusCareerCenter.com

Employment recruiting firm CampusCareerCenter.com is offering a 127,531-record master file of college students. These employment seekers post their resumes online. Sources for this list are online and on-campus registrations.

Selections: Graduation year, gender, state/SCF/ZIP

Price: $125/M

Contact: Macromark Inc., 845-230-6315

Electronics Supply & Manufacturing

CMP Media LLC has put Electronics Supply & Manufacturing magazine’s 5,016-record e-mail list on the rental market. Subscribers include supply chain managers and professionals involved in setting manufacturing strategies.

Selections: None offered

Price: $400/M

Contact: Rubin Response Management Services Inc., 847-619-9800

American Family Discounters

Magazine subscribers who responded to a direct mail upsell offer are found on the nearly 1.5 million-name American Family Discounters list. The average annual income of those listed is $35,000, average unit of sale $60.

Selections: Monthly hotline, wine and food club members, discount dining club members, plants, flowers and floral arrangements, domestic/foreign travel, investment groups, couples-only resort vacations, pet products and food, home electronics, magazine subscription plans, retail outlet shoppers, time-share rentals, state/SCF/ZIP

Price: $90/M

Contact: Media Source Solutions Inc., 561-241-3003

Avid Audio Book Buyers

Purchasers of books on cassettes and CDs are identified on the Avid Audio Book Buyers file. It names 395,872 customers from the last 12 months.

Selections: Homeowners, length of residence, household income, marital status, adult’s/child’s age, lifestyle interests, telephone numbers, gender, state/SCF/ZIP

Price: $80/M

Contact: Mail Marketing Inc., 201-750-3222

MANAGEMENT CHANGES

KCET Public Television

ALC Data Management now oversees a list of 81,006 members and donors who support KCET Public Television in Southern California. The average donation is $40. Direct mail is the source.

Selections: State/SCF/ZIP

Price: $75/M

Contact: ALC Data Management, 609-580-2758

Investment Quality Trends

Macromark Inc. recently assumed management of the Investment Quality Trends list, which names 15,809 subscribers and recent former subs. The unit of sale ranged from $55 to $560. Among the subscribers are executives at banks, insurance companies, mutual funds and brokerage firms, plus portfolio managers and investors. The sources are telemarketing and the Internet.

Selections: State/SCF/ZIP

Price: $195/M

Contact: Macromark Inc., 845-230-6315

IEEE Spectrum

The Institute of Electrical and Electronics Engineers Inc. appointed Statlistics as its list manager. The IEEE Spectrum magazine master file features 118,000 paid members and subscribers. The median age of this audience is 44, typical annual household income $107,000. Canadian and other international records can be rented as well. Direct mail is the source. This file formerly was managed in house.

Selections: Gender, job title/responsibility, line of business, state/SCF/ZIP

Price: $180/M

Contact: Statlistics, 203-778-8700

American Pet Classics

RMI Direct Marketing Inc. now manages American Pet Classics Inc.’s list identifying 68,708 buyers from the last 12 months. A 586,452-record master file also is available. Those named here typically range in age from 45 to 54, are married with children and earn more than $50,000 a year. The sources are retail point of purchase information and newspaper freestanding inserts.

Selections: Cats and dogs, multibuyers, telephone numbers, state/SCF/ZIP

Price: $85/M (last-12-month buyers)

Contact: RMI Direct Marketing Inc., 203-825-4634

Taylor Gifts Blow-in, PIP

Taylor Gifts Inc. assigned Singer Direct Inc. to manage its catalog blow-in and package insert programs. Inserts between 3-1/2 by 5 inches and 6 by 6 inches will be placed in the approximately 30 million catalogs Taylor mails annually. The maximum weight is .16 ounce. The package insert program is projected to reach 350,000 a year. Here the maximum size is 5-1/2 by 8-1/2 inches, with a weight limit of .25 ounce. There is no minimum size. Inquiries for overweight blow-in and PIP inserts will be considered.

Price: $35/M (blow-in); $60/M (PIP)

Contact: Singer Direct Inc., 914-472-8819

Blender

Dennis Publishing Ltd. has chosen Lake Group Media Inc. as list manager for Blender music magazine. The file names more than 500,000 subscribers. Three-quarters of this group are 18- to 34-year-olds with a median annual household income of $53,200.

Selections: Hotlines, source, change of address, gender, paid, state/SCF/ZIP

Price: $100/M

Contact: Lake Group Media Inc., 914-925-2460

Phoenix Mag/Home & Garden

Cities West Publishing Inc. tapped Walter Karl Inc. to manage the subscriber lists for Phoenix and Phoenix Home & Garden magazines. Phoenix has 47,448 subscribers, the home and garden title 55,117.

Selections: Credit cards, paid, change of address, state/SCF/ZIP

Price: $95/M

Contact: Walter Karl Inc., 845-732-7035

INSERT MEDIA

PC World Acknowledgment

IDG Communications’ new insert program targets subscribers to PC World magazine. PC World Acknowledgment goes to roughly 360,000 subs annually who made payments or submitted a change of address request. Three-quarters are men. Up to two inserts are placed in a 7-1/2 by 3-7/8-inch envelope. The ideal size for an outside insert is 7 by 3-3/4 inches.

Price: $46/M

Contact: AM/Direct Division, Millard Group Inc., 603-924-9262

AutoSport Catalog Blow-in

Automotive gift and gadget cataloger AutoSport’s blow-in program drops inserts into the more than 5.7 million books mailed each year. The audience generally is comprised of college-educated married men ranging in age from 35 to 64 who own a home. Each catalog will carry one insert between 3 by 4 inches and 6 by 6 inches, weighing up to .25 ounce.

Price: $35/M

Contact: LH Management Division, Leon Henry Inc., 914-285-3456


DIRECT listline

NEW LISTS

PalmOne

PalmOne Inc. has brought four files to the market. The PalmOne at Home enhanced master file identifies more than 1.5 million handheld computer buyers. Other lists are available for targeting senior citizens, small/home offices, and consumers with children. Product registration cards are the source.

Selections: Gender, home address, homeowners, household income ranges, adult’s/child’s age ranges, mail order buyers, donors, state/SCF/ZIP

Price: $96/M to $145/M (base)

Contact: 21st Century Marketing Inc., 631-306-5249

Real Florida

This is a list of the magazine’s 38,713 subscribers. Real Florida runs reviews of state parks and facilities. The source is direct to publisher.

Selections: Gender, state/SCF/ZIP

Price: $85/M

Contact: MKTG Services, 215-968-5020

Great Lakes Publishing Ohio Subs

A master file of 139,000 active subscribers to Cleveland, Inside Business and Ohio magazines is now available.

Selections: Source, gender, state/SCF/ZIP

Price: $95/M

Contact: Lake Group Media Inc., 914-925-2474

Cooking for 2

Cooking for 2 is Reiman Publications’ newest magazine. This postal list names 141,070 subscribers, 79% of whom are women. The main source (93%) is direct to publisher. No telemarketing is allowed.

Selections: Hotlines, change of address, gender, gift givers, new to file, Nielsen county, paid, renewals, source, state/ SCF/ZIP

Price: $95/M

Contact: Direct Media Inc., 203-532-2522

Boomer Nation Does Retail

More than 3.7 million retail point-of-purchase and sweepstakes-entry records were assembled to create the Boomer Nation Does Retail file. Those listed include credit card users, Internet broadband subscribers, retail and other Internet buyers. These individuals’ average yearly income is $52,500. The unit of sale was about $85.

Selections: Lifestyle, age, credit card buyers, dwelling type, income, marital status, presence of children, monthly hotline, telephone numbers, state/SCF/ZIP

Price: $90/M

Contact: Media Source Solutions Inc., 561-241-3003

National Union Fire Insurance

Consumers who phoned an 800 number in response to direct mail are identified on the National Union Fire Insurance sweepstakes responders file. When these 123,400 individuals called to register for the sweeps, they listened to an insurance offer. The average age of those listed is 47, average annual income $48,000.

Selections: Hotlines, upsell buyers, telephone numbers, age, bank and retail cardholders, dwelling type, gender, homeowners/renters, income, length of residence, marital status, Nielsen code, Prizm code, presence of children, state/SCF/ZIP

Price: $90/M

Contact: NCRI List Management, 201-541-9500

MusicOfFaith.com

Traffix Inc. launched an e-mail list of MusicOfFaith.com’s registered users. Some 65,000 records are available. First-time Web site users can sign up to download free religious or other inspirational music and a free audio Bible. This file is being managed in house.

Selections: Monthly hotline, age, credit card, gender, state/SCF/ZIP

Price: $90/M

Contact: Traffix Inc., 845-620-1212

ADTmag.com App Dev Managers

101 Communications has an e-mail list of 42,195 subscribers who registered at ADTmag.com, the Web site of Application Development Trends magazine. These individuals subscribed to e-mail newsletters such as Developer Central, Java Development Tools and Programmers Report.

Selections: None offered

Price: $300/M

Contact: Worldata, 561-393-8200

Online Golf Equipment Buyers

Golfers who spent an average of $120 to purchase golf equipment on the Internet are identified. The count for the last three months is 58,667. Eighty-five percent of these customers are men.

Selections: Payment type, purchase amount (ranges), telephone numbers, gender, state/SCF/ZIP

Price: $100/M

Contact: American Name Services, 801-235-8061

DVD Junkies

The 454,501 listed here bought DVDs over the last 12 months and are considered creditworthy. Direct mail is the source. All records were verified by at least four independent sources, according to the list manager.

Selections: Household income, telephone numbers, adult’s/child’s age, presence of credit card, length of residence, gender, homeowner, lifestyle, mail order buyer, state/SCF/ZIP

Price: $80/M

Contact: Mail Marketing Inc., 201-750-3222

Veterans

Self-reported direct mail data was overlaid with mail order buyer, demographic and lifestyle data to assemble the Veterans master file. More than 2.6 million records are being offered, including segments naming 1.8 million homeowners and 228,784 renters. The majority of these individuals are age 45 or older.

Selections: Age ranges, income ranges, gender, homeowners/renters, state/SCF/ZIP

Price: $75/M

Contact: Chessie Lists Inc., 301-680-3633

Opus Financial Report

This is a list of Opus Financial Report’s 5,421 subscribers. The newsletter targets international investors. Direct mail and the Internet are the sources.

Selections: Telephone/fax/cell phone numbers, job title, business name, e-mail addresses, gender, state/SCF/ZIP

Price: $375/M

Contact: Davis Direct Worldwide, 206-275-2532

Socrates Media

Socrates Media LLC is offering a list of 102,341 buyers of legal forms and software for business, real estate, contractors and home offices. Products sold range in price from $10 to $40. The sources for the Socrates small business product buyers file are direct mail, retail stores and the Internet.

Selections: Home office, business, gender, state/SCF/ZIP

Price: $100/M

Contact: MetaResponse Group Inc., 954-360-0644

Martindale-Hubbell E-mail

Reed Elsevier Properties Inc.’s Martindale-Hubbell e-mail list of 85,207 attorneys is derived from the international Martindale-Hubbell Law Directory.

Selections: American Bar Association members, age, area of practice, gender, legal environment, Martindale-Hubbell subscriber, number of attorneys/locations, one per location, school of graduation, SIC, telephone numbers, province, state/SCF/ZIP

Price: $415/M

Contact: DM2, 800-323-4958

Magazines.com B2B

The subscription agent Magazines.com Inc. offers a list of 223,259 controlled-circulation business-to-business subscribers. The Internet is the source.

Selections: Industry, hotline, telephone/fax numbers, gender, state/SCF/ZIP

Price: $125/M

Contact: Information Refinery Inc., 800-529-9020

Spanish-Speaking Buyers

More than 3.2 million Hispanic consumers who responded to Spanish-language DRTV offers are identified on the Primario Direct file. Merchandise sold includes books, women’s apparel, beauty items and health/fitness products.

Selections: Adult’s age, children’s age ranges, dwelling type, length of residence, marital status, homeowner/renter, credit card users, product, gender, state/SCF/ZIP

Price: $90/M

Contact: 21st Century Marketing Inc., 631-293-8550

Hotline to Biz Entrepreneurs

This file of start-up businesses contains more than 1.6 million records. Entrepreneurs listed typically run small businesses (10 or fewer employees). Many have home offices. Data for the file comes from utilities companies, courthouse records and publishers.

Selections: Hotlines, gender, title, number of employees, SIC code, type of business, telephone numbers, state/SCF/ZIP

Price: $100/M (base)

Contact: Byrum & Fleming, 800-850-1711

Jewelry Buyers by Mail

This file names 129,311 who’ve purchased jewelry through the mail over the last 12 months. They are considered creditworthy. Records have been verified by four independent sources, according to the list manager.

Selections: Household income, telephone numbers, adult’s/child’s age, presence of credit card, length of residence, gender, homeowner, marital status, mail order buyer, lifestyle/interests, state/SCF/ZIP

Price: $85/M

Contact: Mail Marketing Inc., 201-750-3222

Rosenthal Stock Investors

Nearly 20,000 subscribers to various investment newsletters are identified on the Rosenthal Stocks and Options Investors list. These direct mail-generated subscriptions sold for $90 to $250. Ninety-six percent of subscribers are men.

Selections: Gender, state/SCF/ZIP

Price: $195/M

Contact: Macromark Inc., 845-230-6322

Female African-American Homeowners

Public records and the names of attendees of promotional events targeting African Americans were assembled to create this 2.5 million-name. Those listed attended radio-station-sponsored events as well as Stone Soul Picnic, Battle of the Bands, and For Sisters Only.

Selections: Age, income, marital status, presence of children, mail order buyer, state/SCF/ZIP

Price: $85/M

Contact: Direct Marketing Shop, 828-645-8411

Astrology Aficionados

Mail order buyer, transaction and direct mail survey data are the sources for the recently assembled Astrology Aficionados postal list. More than 1.2 million names are available. These individuals reportedly expressed an interest in astrology or the occult. Mostly women are found on this file, average age 41. Roughly 60% have bank cards and more than a third have children.

Selections: Gender, age, income, sweepstakes entrants, music interest type, book buyers, magazine subscribers, mail order buyer category, homeowners, travelers, bank cardholders, Internet connected, state/SCF/ZIP

Price: $65/M (base)

Contact: Focus USA, 201-489-2525

North Shore Animal League U.K.

The North Shore Animal League’s United Kingdom sweepstakes and donor files are on the market. North Shore Animal League Sweeps Respondents U.K. has 704,961 records, the donor file 561,541. Most of the pet lovers named here are 50 years old or better. Direct mail is the source.

Selections: Donation amount (ranges), gender, multidonors, postal code, geographic

Price: $95/M (sweepstakes file); $120/M (donor file)

Contact: Direct Media Inc., 203-532-3878

Bikers Who Care

Motorcycle enthusiasts who contributed to one or more nonprofit organizations within the last year are identified on the 654,00-name Bikers Who Care list. Most donors are married men. Their median age is 44; median annual income, $85,000. Roughly 90% are homeowners and two-thirds have children. The sources are direct mail surveys and transaction data.

Selections: Gender, age, income, sweepstakes entrants, donors by type, sports interest, golfers, travelers, book buyers, magazine subscribers, Internet connected, state/SCF/ZIP

Price: $65/M

Contact: Focus USA, 603-635-1842

Broker Dealer

This is a file of managers and other professionals at stock brokerage firms who subscribe to Broker Dealer magazine. The 87,140 records includes 67,221 actives. Those listed earn a median annual household income of $130,000 and have an average 15 years’ experience in stock brokerage. The sources are 70% direct mail, 15% space advertising and 15% Internet.

Selections: License type, firm type, age range, state/SCF/ZIP

Price: $130/M (base)

Contact: MetaResponse Group Inc., 954-360-0644

Consortium for School Networking

The Consortium for School Networking is offering a list of its 1,488 paid members. This nonprofit association promotes use of information technologies and the Internet in schools. The file includes institutional, corporate and individual members who pay dues ranging from $100 to $3,500 a year, depending on the type of membership.

Selections: Member type, state/SCF/ZIP

Price: $200 (entire file)

Contact: Infocus Marketing Inc., 800-708-5478

Health Savings Account InfoSeekers

Some 147,000 employers and individuals who sought online information about health savings accounts are available on this e-mail file. These individuals registered at HSAfinder.com.

Selections: Agents/brokers, employers, newsletter subscribers, state/SCF/ZIP

Price: $245/M

Contact: MKTG Services, 215-968-5020

Personal Care Product Buyers

Survey data has been used to assemble this postal file targeting individuals who indicated they buy beauty and personal care products. The Beauty and Personal Care Product Buyers Quality Selects file consists of some 418,660 records. Individuals listed reportedly purchase facial treatments, massages, hair dyes, blow dryers, nail polish, skin creams and dietary supplements.

Selections: Home/business address, state/SCF/ZIP

Price: $80/M

Contact: Worldata, 561-393-8200

Hispanic Life ALCNY

Ethnic codes were appended to more than 10.6 million subscriber and other direct response records to build the Hispanic Life ALCNY list. This is a postal file, but records for telemarketing and e-mail are available as well.

Selections: Spanish speaking, magazine subscriber, new mothers, book buyers, catalog buyers, religion, pet owners, frequent travelers, sports interests, hobbies, online users, adult’s/child’s age, investors, donors, income, marital status, county, state/SCF/ZIP

Price: $80/M (base)

Contact: ALC of New York LLC, 212-381-1712

Rural Americans

Information from product registration cards, agricultural fair attendees lists and Internet data are combined in the 2 million-record Rural Americans list. Age, income and transaction data has been added.

Selections: Age, gender, hotline, income, marital status, presence of children, interests, telephone numbers, state/SCF/ZIP

Price: $95/M

Contact: Media Source Solutions Inc., 561-241-3003

Hip-Hop Hooray

Fans of hip-hop music ranging in age from 18 to 28 are identified on the Hip-Hop Hooray list. Those listed identified their favorite music genre via online and direct mail surveys. A customized hotline select provides data on credit card activity from the last 30, 60, 90 or 120 days.

Selections: Hotlines, age, ethnicity, gender, telephone numbers, state/SCF/ZIP

Price: $90/M

Contact: Byrum & Fleming, 800-850-1711

August Home Publishing COA

A 71,377-record postal change of address file is available from August Home Publishing Co. The list identifies subscribers to titles such as Cuisine at Home, Garden Gate, ShopNotes, Woodsmith and Workbench who asked the publisher to change their mailing address.

Selections: Hotlines, gender, state/SCF/ZIP

Price: $105/M

Contact: Names and Addresses Inc., 847-850-1012

EU Consumerbase

Two files of European consumers


DIRECT listline

NEW LISTS

Vermont Country Store Enhanced

Etech ethnic information and Experian InSource data were overlaid on the Vermont Country Store’s master file to create this enhanced list. Nearly 1.2 million records are available, including 754,488 general merchandise buyers from the last 12 months. The file includes buyers from Vermont Country Store’s Voice of the Mountains and Goods & Wares catalogs. Most customers are suburban or rural homeowners with an average yearly income of $50,000.

Selections: Interests, lifestyle, dollar amount spent (ranges), adult’s age, child’s age range, credit card buyers, gender, Hispanic, household income, state/SCF/ZIP

Price: $100/M

Contact: ALC Data Management, 914-524-5231

Groovejob.com

This is a postal list of 169,000 job seekers, primarily students between ages 16 and 24, who registered at the Groovejob.com Web site. Most of those identified are part-time and seasonal job seekers.

Selections: Age ranges, gender, state/SCF/ZIP

Price: $85/M

Contact: VentureDirect Worldwide, 212-655-5196

Paula Young/Especially Yours

Specialty Catalog Corp. is offering enhanced lists from the Paula Young and Especially Yours wig catalogs. More than 526,000 buyers from the last 12 months are named. Paula Young and Especially Yours Lifetrends, for example, features numerous interest and lifestyle data enhancements, such as celebrities, science, travel and woodworking. Similarly, LifePhases contains such demographic information as age, income and presence of children. Lifelines provides religious and ethnic data enhancements. In general, the individuals on these direct mail-generated files are women age 40 to 55 with annual household income of $40,000 to $50,000. A typical sale ran $65.

Selections: Interests, travel, hobbies, reading, food and cooking, exercise, stereo, health and self-improvement, dollar amount spent (ranges), credit card buyers, gender, multibuyers, single buyers, religious and ethnic, hotlines, state/SCF/ZIP

Price: $95/M (last-12-month buyers)

Contact: Direct Media Inc., 203-532-2445

Healthcare Insurance Buyers

A list segmentation model of direct mail and behavioral data related to insurance products, and information from Focus USA’s database, were used to gather names for the Individual Healthcare Insurance Buyers list. Included are nearly 12.5 million consumers considered statistically likely to buy individual healthcare insurance. The median age of those on the file is 38 and their median yearly income is $37,000. More than 60% are homeowners and better than half have children.

Selections: Quarterly hotline, credit cardholders, travelers, Internet connected, age, gender, state/SCF/ZIP

Price: $75/M

Contact: Focus USA, 201-489-2525

Book Bound

More than 410,000 who bought books by mail over the last 12 months are listed. The unit of sale was $95.

Selections: Quarterly hotline, income, age, presence of children, state/ SCF/ZIP

Price: $80/M

Contact: List Experts Inc., 727-669-2500

Computer Net Security DB

DecisionMaker Network Security Marketplace, a new database, includes information from controlled circulation lists; business, directory and other database listings; and trade show attendee records. It identifies 413,547 professionals involved in computer network security.

Selections: Acquisition source, type of business, buying authority, Canadian names, number of employees, home address, one per location, recency, sales volume, specific title, telephone numbers, state/SCF/ZIP

Price: $195/M

Contact: DM2, 800-323-4958

Universal Screen Arts Enhanced

Records from various catalog lists were assembled and demographic data added to create the Universal Screen Arts Enhanced file. Some 237,751 who made a purchase during the last seven to 12 months are named here. This postal file combines buyers from the Signals, Art & Artifact, What on Earth, and Wireless catalogs. Seventy percent are women. The average order was $90.

Selections: Income, presence of children, adult’s/child’s age, ethnicity, lifestyle/interest, product, hotlines, dollar amount spent (ranges), average age/last purchase, credit card buyers, state/SCF/ZIP

Price: $105/M

Contact: Mokrynskidirect, 203-322-3610

Best Buys Direct

Best Buys Direct Inc.’s list identifies about 70,000 consumers who called an 800 number in response to DRTV or space ad offers. Health, household, personal, beauty and home improvement products were sold. The average unit of sale was $30.

Selections: Specific purchase, gender, competitive offer, state/SCF/ZIP

Price: $85/M

Contact: MKTG Services, 215-968-5020

Church Life Leadership

Christianity Today International has a list of 35,000 individuals affiliated with churches who requested the new Church Life Leadership newsletter or other information about church products. The Internet is the source of this opt-in e-mail file.

Selections: None offered

Price: $180/M

Contact: Mail Marketing Inc., 201-750-3222

Family Savers Club

This is a list naming 34,244 members of the Family Savers Club. Members are billed $20 per month on a credit card to receive discounts on products and services. The file was generated by an online travel offer.

Selections: Hotlines, gender, state/SCF/ZIP

Price: $85/M

Contact: Acton Direct, 402-470-5808

Little Blue Book Physician Master File

WebMD Inc. is offering the Little Blue Book physician master file, a postal listing of more than 400,000 doctors at their practicing location. One segment provides records for 175,000 individuals at group practices. Telephone and fax numbers are available. Records can be rented for unlimited annual use.

Selections: State/SCF

Price: $100/M

Contact: True North List Marketing, 203-459-4348

Consumers Who Charge It

A list of consumers who use credit cards to pay for products and services has been assembled from multiple sources, including the Internet, direct mail surveys, mail order buyer files, direct response TV, magazine subscriber information and public records. This information comes from the MetaBase database. More than 6.1 million credit users are named here.

Selections: Monthly hotline, gender, age, income, marital status, presence of children, homeowner/renter, length of residency, ethnicity, mail order buyers, interests, state/SCF/ZIP

Price: $85/M

Contact: MetaResponse Group, 954-360-0644

CertCities.com

CertCities.com IT Training/Certification Leaders is a list of 42,758 who registered at the Web site to receive an e-mail newsletter. Those named either are currently certified or attempting to receive certification to work on information technology platforms.

Selections: None offered

Price: $300/M

Contact: Worldata, 561-393-8200

New Movers File

A list of consumers who moved and ordered broadband Internet service, New Movers by Broadband Connections, names nearly 5.5 million. About 29% of those on the file have college degrees and earn $75,000 a year.

Selections: Adult’s/child’s age, presence of children, teenagers, date of birth, ethnicity, hotlines, income, lifestyle, gender, state/SCF/ZIP

Price: $85/M

Contact: ABC Direct Marketing Inc., 212-327-3315

Solar Prism Greenhouse

The Solar Prism Greenhouse master file names 171,187 gardeners. The median age of these buyers and inquirers is 49 and their average yearly income is $57,000. The unit of sale ranges from $4,500 to $6,000. The source is direct mail. Records were verified by telephone.

Selections: Hotlines, gender, state/SCF/ZIP

Price: $95/M

Contact: McCarthy Media Group Inc., 608-837-4343

EE Times Network Members

CMP Media LLC is offering the EE Times Network Registered Members postal file. The 74,221 engineers listed here registered and regularly use Web site EE Times.com to obtain information related to electronics product design, development and manufacturing. Nearly 2,900 e-mail addresses are available as well.

Selections: Job function, type of design, products/services recommended, state/SCF/ZIP

Price: $200/M (postal base); $400/M (e-mail file)

Contact: Rubin Response Management Services Inc., 847-619-9800

MANAGEMENT CHANGES

Gurney’s/Henry Field’s/Michigan Bulb

Gardens Alive Inc. transferred management of its Gurney’s, Henry Field’s and Michigan Bulb gardening catalog lists to Names and Addresses Inc. A special $75/M rate for publishers, fundraisers, and insurance and credit card marketers is newly available. With 204,302 buyers from the last 12 months, Michigan Bulb Co.’s list is the largest. Gurney’s Seed & Nursery Co. identifies 281,722 customers who made purchases over the last 12 months. Henry Field’s Seed and Survey Co.’s file contains 108,873 last-12-month names.

Selections: Dollar amount spent (ranges), hotlines, gender, state/SCF/ZIP

Price: $100/M

Contact: Names and Addresses Inc., 847-850-1021

Links Magazine

RMI Direct Marketing Inc. is the new manager of Links magazine’s list. Some 85,000 subscribers are identified. These golfers’ average yearly income is $150,000 and their average net worth $1.1 million. The typical subscriber is a 52-year-old who’s been playing golf for 27 years. Only 7% are women.

Selections: Birth year, handicap, hotlines, state/SCF/ZIP

Price: $100/M

Contact: RMI Direct Marketing Inc., 203-825-4632

National Association of Counties

Walter Karl Inc. now manages the National Association of Counties’ list, which names 60,000 county government officials who are association members. Sources include direct response, attendees and directories. Telephone numbers are available.

Selections: Population figures, attendees, title, branch of government, steering committee, gender, state/SCF/ZIP

Price: $110/M

Contact: Walter Karl Inc., 845-732-7055

College Grads/Job Seekers

Mokrynskidirect was named manager of a list of recent college grads seeking employment. All visited either the CollegeRecruiter.com or Jobanimal.com Web sites. More than 1.1 million records from the last 12 months are available. Those listed posted their resumes on the Web sites, searched through job listings and signed up to receive e-mail job alerts. Telephone numbers and e-mail addresses are available.

Selections: Education level, interest in continuing education, industry, salary range, state/SCF/ZIP

Price: $115/M

Contact: Mokrynskidirect, 201-488-5656

Scholarships.com E-mail

VentureDirect Worldwide’s XactMail division was tapped to manage and launch Scholarships.com‘s e-mail database. Nearly 4 million records are available. The names of registered Web site users are provided with scholarship and other college funding information. Detailed demographic, psychographic and other information is gathered from an online questionnaire.

Selections: Telephone numbers, art/music/theater/athletic abilities, ACT/SAT/GED scores, age, date of birth, country, state/SCF/ZIP

Price: $150/M

Contact: VentureDirect Worldwide, XactMail division, 212-655-5150

Nature’s Aide Vitamins

N.M.N. Vitamins Inc. appointed Macromark Inc. manager of the Nature’s Aide vitamin and health supplement buyers list. More than 22,000 records from 2004 are available. Sixty-five percent of these customers were men and an average order ran $92. Direct mail is the source.

Selections: Gender, state/SCF/ZIP

Price: $125/M

Contact: Macromark Inc., 845-230-6322

Human Rights Campaign

The gay and lesbian civil rights organization Human Rights Campaign selected ALC Data Management to oversee its list of 191,444 donors, including 111,000 postal and telemarketing records for targeting activists. About 41% of donors are women. The average contribution is $55. Direct mail is the source.

Selections: Last-12-month hotline, $20-plus donors, $35-plus donors, gender, state/SCF/ZIP

Price: $100/M

Contact: ALC Data Management, 609-580-2758

Build It Worldwide

Direct Media Inc. has assumed management of the Build It Worldwide file, which names 66,700 who registered at the online directory BuildItWorldwide.com. This Web site serves as a portal for several related sites, among them ArchitectWorld.com and SurveyorsWorld.com. Those listed here include business owners, corporate presidents and other executives in the building-related trades. Telephone numbers are available.

Selections: Business/industry type, max per company, gender, state/SCF/ZIP

Price: $90/M

Contact: Direct Media Inc., 203-532-2500

TelevisionWeek

Crain Communications Inc. chose Statlistics to manage TelevisionWeek magazine’s subscriber list. Some 22,000 postal records are available. Seventy-five percent of those on the file are men. Direct mail is the source.

Selections: Gender, business/industry type, state/SCF/ZIP

Price: $135/M

Contact: Statlistics, 203-778-8700

Information Products Co.

Response Media Products Inc. was named manager of Information Products Co.’s Impulse Buyers file. Some 1.5 million records from the last 12 months are available, nearly 55% of them with home addresses. The individuals listed spent about $7 for address labels.

Selections: Hotline, gender, home/business address, state/SCF/ZIP

Price: $75/M

Contact: Response Media Products Inc., 770-936-6248

NASSP School Principals

The National Association of Secondary School Principals picked MGI Lists as its list manager. NASSP has 30,651 members, including student activities advisers for the national and junior honor societies. Principals’ average annual income is $64,453.

Selections: State/SCF/ZIP

Price: $125/M

Contact: MGI Lists, 800-899-4420

PCH.com

Publishers Clearing House assigned 21st Century Marketing Inc. to manage PHC.com‘s master file and 11 separate list segments. The main file contains more than 2.6 million records from the last 12 months. Individual lists are available for African Americans, Asians, Hispanics, new homeowners, gardeners, pet owners, health and fitness, senior citizens, donors, children (addressed to parents) and golfers. All these postal records were generated via the Internet.

Selections: Monthly hotline, lifestyle, mail order buyers, sweeps entrants, gender, state/SCF/ZIP

Price: $100/M (last-12-month records)

Contact: 21st Century Marketing Inc., 631-306-5251

Undercurrent Scuba Divers

Names in the News California Inc. is overseeing a list of scuba divers who read or have read the Undercurrent newsletter. A total of 18,248 active and 62,100 former subscribers are identified. Nearly a third of those listed are women whose average age is 48.

Selections: Gender, state/SCF/ZIP

Price: $95/M (active subscribers); $65/M (former subscribers)

Contact: Names in the News California Inc., 415-989-3350

123Jump.com Online Investor

Web site publisher 123Jump.com Inc. asked MetaResponse Group to manage its e-mail investor master file of 210,423 registered Web site users. These people go online to get stock quotes and other financial and business information.

Selections: U.S./international domain

Price: $150/M (base)

Contact: MetaResponse Group, 954-360-0644


DIRECT listline

NEW LISTS

Hemmings Classic Car

American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626 actives on this file. The median age is 45 and the median yearly household income $75,000.

Selections: Hotlines, state/SCF/ZIP

Price: $95/M

Contact: Millard Group Inc., 603-924-9262

The Deal

Financial publisher The Deal LLC is offering a list of 108,565 subscribers. This postal file identifies corporate and other types of financial deal-makers, advisers and investors. Direct mail is the source.

Selections: Job title, industry, state/SCF/ZIP

Price: $195/M

Contact: Statlistics, 203-778-8700

Eurocontactpool Master File

This database provides more than 13.2 million European executive contacts at postal address. Records for better than 15.5 million companies also are available. The Eurocontactpool master file is a cooperative venture between Infodata and Eurogate, an organization that gathers European credit information. The file includes records from the United Kingdom, Germany, Portugal, Sweden, France, Spain, Greece, the Netherlands, Italy and Denmark. Telephone and fax numbers are available.

Selections: Gender, industry, job, total assets, turnover, country

Price: $240/M (named contacts); $235/M (companies): $350/M (telephone or fax numbers)

Contact: Direct Media Inc., 203-532-3809

Thomas Publishing

Seven new business-to-business lists from Thomas Publishing have come on the market. Each file includes the names of active subscribers and buyers of business and industrial-related products and services. Also identified are executives in the following disciplines: business, educational services, engineering firms, public administration, manufacturing, transportation and wholesaling, among others. The counts range from 15,756 to more than 412,000. Direct mail is the source.

Selections: Job title, top management, manufacturing/production/operations executives, purchasing agents, consultants, research and development, middle management, management information systems/data processing executives, marketing/sales executives, size of company, gender

Price: $135/M

Contact: MetaResponse Group, 954-360-0644

IDG C-Level Technology

International Data Group (IDG) has assembled 195,669 postal and 34,335 e-mail records of corporate-level executives who manage their companies’ technology purchases. These files were built using job title and function information of IDG publications’ subscribers and event attendees.

Selections: Industry, number of employees, computer/operating system, state/SCF/ZIP

Price: $205/M (postal records); $300/M (e-mail records)

Contact: IDG List Services, 508-370-0826

Software Magazine E-mail

This list of Software magazine’s subscribers offers 74,015 e-mail records. It includes chief technology officers, vice presidents and information technology managers. Postal and telemarketing files with a total of 182,601 updated records are available.

Selections: Job function, number of employees, sales volume, industry, operating system, computer type, software installed, state/SCF/ZIP

Price: $300/M (e-mail records); $295/M (telemarketing records); $480/M (postal and telemarketing records)

Contact: L.I.S.T. Inc., 516-358-5478

Australian Nursing Professionals

Lippincott Williams & Wilkins’ file of Australian nursing professionals includes 287,924 healthcare industry subscribers, expires and book buyers. Lists offering U.S., Canadian and other international names also are available.

Selections: Business/home address, gender, multibuyers

Price: $215/M

Contact: Kroll Direct Marketing Inc., 609-275-2900

Jewelry Savings Club

Limoges Jewelry is offering its Jewelry Savings Club list, which names some 85,000 buyers. The typical customer is a woman age 38 to 60, with an average annual household income of $37,000; roughly 67% are married and 84% are employed. The sources are telemarketing, Internet, statements, package inserts, FSIs and space advertising.

Selections: Credit card or check payment, state/SCF/ZIP

Price: $85/M

Contact: Delta Factor Marketing Group, 815-354-7272

American Hotel/Lodging Association

A postal list of 5,442 corporate executives who are members of the American Hotel and Lodging Association is on the market. Those named here work at the corporate offices of the world’s largest hotel and lodging companies. The file primarily identifies company presidents, CEOs, chairmen and vice presidents.

Selections: Job title/category, company’s gross sales, type of company, total properties/rooms, brands retained by company, location of individual properties, state/SCF/ZIP

Price: $150/M

Contact: Infocus Marketing Inc., 800-708-5478

Fitness and Health Buyers Database

This database identifies more than 3.8 million consumers who purchased fitness, exercise or other health-related products by mail. All records were verified by a minimum of four independent sources, according to the list manager.

Selections: Quarterly hotline, household income, telephone numbers, adult’s/child’s age, presence of credit card, length of residence, gender, homeowner, marital status, mail order buyer, state/SCF/ZIP

Price: $90/M

Contact: Mail Marketing Inc., 201-750-3222

Salamon Home Office

Home office-based buyers of bookkeeping, financial, insurance, mortgage or other consumer credit products are identified on Salamon’s Home Office Finance and Administration file. Some 193,277 customers from the last 12 months are listed. Telephone numbers are available. The source is the Internet. Purchases indicate use of either a digital subscriber line, cable modem or satellite-based high-speed Internet connection.

Selections: Gender, household income, county, state/SCF/ZIP

Price: $150/M (postal records); $225/M (telemarketing records)

Contact: Salamon Associates LLC, 561-865-3190

Saturn of Debt

Consumers who responded to an e-mail that offered financing for a new computer can be found on the 156,841-name Saturn of Debt postal master file. A financial institution targeted these 21- to 40-year-olds who earn less than $30,000 a year. Their response to survey questions indicated they do not have a credit card. Men comprise 70% of the file.

Selections: Gender, state/SCF/ZIP

Price: $90/M

Contact: Macromark Inc., 845-230-6300

Spanish Christmas Card Buyers

Inspirational publisher Guideposts has a Spanish Christmas card buyers list. The names of some 10,795 purchasers from the last 12 months are available. Direct mail is the source.

Selections: State/SCF/ZIP

Price: $110/M

Contact: RMI Direct Marketing Inc., 203-825-4638

Clinical Lab Personnel in the U.S.A.

Laboratory workers’ names have been gathered from direct mail subscriber records. This file identifies 44,246, including 10,986 women. These individuals’ work encompasses all aspects of biology.

Selections: Gender, degree type, state/SCF/ZIP

Price: $95/M

Contact: Bethesda List Center Inc., 301-986-1455

Focus 20/20 Life Insurance

An insurance segmentation model was used to create this file of consumers considered highly likely to purchase term life insurance based on policy value. More than 19.2 million records are available. The model uses recent consumer behavioral data related to insurance. The median age of those listed is 45 and the median income is $40,000. Better than a third have children and are homeowners. Some 3.6 million hold policies with a face value under $40,000. About 5.6 million have policies valued between $40,000 and $200,000 and 6.8 million have policies with values above $200,000.

Selections: Income, gender, homeowners, credit cardholders, travelers, Internet connected, state/SCF/ZIP

Price: $75/M

Contact: Focus USA, 201-489-2525

Axis Herbals International

This is the customer list of men’s nutraceuticals products manufacturer Axis Herbals International. Some 22,303 buyers’ names from March through September 2004 are available, plus 12,184 from fourth quarter 2004. Direct response radio is the source. The average unit of sale is $94.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Impulse Media, 203-825-4652

Direct Discount Club

More than 1.5 million postal records are available on the Direct Discount Club file. The consumers listed here responded to multichannel offers to receive discounts on various products and services. Some categories included automotive, floral, movie tickets, golf, wireless communications, groceries, legal services, hotel and travel. The average unit of sale was $200. The sources are direct mail, direct response TV, telemarketing and the Internet.

Selections: Telephone numbers, age, income, credit card, state/SCF/ZIP

Price: $120/M (base)

Contact: Lighthouse List Co., 800-684-2180

Dog and Cat Owners

The Internet is the source for this list of pet owners. More than 1.4 million names are available on the Dog and Cat Owners at Postal Address list. Matching e-mail records also are available. Separate counts can be had for dog or cat owners, pet insurance buyers, book buyers and magazine subscribers, as well as other pet-related segments. The average unit of sale was $75.

Selections: Credit card buyers, dwelling type, ethnicity, gender, income, monthly hotline, lifestyle, telephone numbers, presence of children, state/SCF/ZIP

Price: $85/M (base)

Contact: Media Source Solutions Inc., 561-241-3003

Hispanic Credit Card Responders

High-income Hispanic consumers who answered a direct mail offer to apply for a credit card are named on the Caliente Hispanic New Credit Card Responders file. It contains 205,624 names from the last 12 months. These individuals’ annual household income is above $200,000. No telemarketing is allowed.

Selections: Hotlines, age range, apparel buyers, books and music, Catholic, computers and electronics, credit card users, donors, income, magazine subscribers, marital status, outdoors and gardening, pet owners, presence of children, state/SCF/ZIP

Price: $85/M

Contact: Estee Marketing Group Inc., 914-235-7080

Student Loan Master File

The names of individuals with outstanding student loans have been assembled from college credit union data. There are 734,000 postal records on the student loan master file. Students and recent graduates are identified.

Selections: Loan amount, age, telephone numbers, state/SCF/ZIP

Price: $225/M

Contact: Catamount Group, 203-778-4110

Seniors Vital to America

Senior citizens who contributed an average of $18 to fundraising appeals are identified on the Seniors Vital to America list. There are 41,542 donors identified from the last 12 months as well as 86,200 from the last 24 months. The primary source is direct mail (90%).

Selections: Telephone numbers, state/SCF/ZIP

Price: $100/M (last-12-month donors)

Contact: Robertson Mailing List Co., 703-467-7416

Financial Cooperative Database

More than 1.7 million executives’ names have been gathered from three firms to create the financial cooperative database. This merged and deduped data comes from Hugo Dunhill Mailing Lists Inc., Dun & Bradstreet and Transcontinental Direct List Services. The individuals listed are financial executives from a wide variety of industry types. Telephone numbers are available for 87% of the records and fax numbers for 54%.

Selections: Job function, number of employees, sales volume, state/SCF/ZIP

Price: $65/M (base)

Contact: Hugo Dunhill Mailing Lists Inc., 212-213-0840

MANAGEMENT CHANGES

Seniors Consensus

VentureDirect Worldwide was tapped to oversee the Seniors Consensus membership list. These senior citizens paid $5 to join the organization. Some 610,00 records from the last 12 months are available. Direct mail is the source.

Selections: Hotlines, age, gender, state/SCF/ZIP

Price: $55/M

Contact: VentureDirect Worldwide, 212-655-5153

Construction Subcontractors

Capital Wave Group LLC has chosen Information Refinery Inc. to manage its Construction Subcontractors file. These 785,826 records were generated from the Web site ContractorPower.com. Owners, presidents, executives and general managers in the independent contractor business are identified.

Selections: Contractor type, state/ SCF/ZIP

Price: $95/M

Contact: Information Refinery Inc., 800-529-9020

Brady Gun Prevention Campaign

Names in the News California Inc. has been appointed list manager for the Brady Campaign to Prevent Gun Violence. There are 109,000 donors from the last 24 months on the file. The average direct mail-generated donation is $37. No telemarketing is allowed. Last six- and 12-month names cannot be used for political mailings. The file is available for exchange.

Selections: Gender, state/SCF/ZIP

Price: $75/M

Contact: Names in the News California Inc., 415-989-3350

Mayo Health Information Files

The Mayo Foundation for Medical Education and Research has chosen RMI Direct Marketing Inc. to manage two files of active subscribers and a book buyers list. The Mayo Clinic Health Letter identifies 500,000 and Mayo Clinic Women’s HealthSource 240,000. Some 210,000 customers from the last 24 months are identified on Mayo Clinic Book Buyers.

Selections: Monthly hotline, multibuyers, change of address, state/SCF/ZIP

Price: $105/M (subscribers); $95/M (book buyers)

Contact: RMI Direct Marketing Inc., 203-825-4638

World Publications

Lake Group Media Inc. once again will oversee the list portfolio of World Publications LLC, an account it had managed a few years back. The appointment includes more than 2 million records from 14 magazines’ files, with counts ranging from 14,880 to 244,000. World Publications’ lifestyle group issues such titles as Saveur and Garden Design, while the anglers’ group publishes Sport Fishing and Fly Fishing in Salt Waters.

Selections: Hotlines, source, paid, gender, state/SCF/ZIP

Price: $100/M

Contact: Lake Group Media Inc., 914-925-2460

Female Expressions

Women who bought checks with floral, country, home and garden or child-related designs from Checks Unlimited or Designer Checks are named on two postal files — Checks Unlimited Female Expressions, with 326,540 records, and Designer Checks Female Expressions, with 254,827.

Selections: State/SCF/ZIP

Price: $70/M

Contact: Mal Dunn Associates Inc., 845-278-1200

Doubleday Canada Book Clubs

Doubleday Canada Ltd. has consolidated its list management at Cornerstone List Management. Some files previously handled by Resolve have been combined with lists that already were managed by Cornerstone. They’re now all in a single master file containing 271,028 records from Doubleday Book Club, Book-of-the-Month Club, Quality Paperback Book Club and Crafter’s Choice Book Club. Doubleday’s Book-of-the-Month Club master file also features names from Computer Books Direct, Architects and Designers Book Club and the Nurse’s Book Service. Cornerstone oversees the 40,776-name Crossings Book Club file as well, but that list is available separately.

Selections: Gender, age/income overlay, good cancels/expires, paid hotline, recency, province

Price: $120/M (U.S.)

Contact: Cornerstone List Management, 416-932-9555

ZDNet Lists

CNET Networks Inc. has tapped Worldata to manage a portfolio of ZDNet lists. The appointment includes the ZDNet master file, identifying more than 500,000 subscribers from the ZDNet Enterprise Alerts and ZDNet TechSpecials newsletters. Both e-mail and postal addresses are available. Other files include ZDNet life phases and life trends, with 428,642 and 39,624 records, respectively. There also are lists naming information technology professionals and small office and home office segments, among others.

Selections: Gender, number of employees, industry, job function, lifestyle, home/business address, interests, reading, exercise, travel, hobbies, sports, family with children, state/SCF/ZIP

Price: $100/M to $175/M (postal records); $120/M to $300/M (e-mail records)

Contact: Worldata, 561-393-8200

Real Estate Professionals

Vendome Group LLC named Statlistics to manage the 507,635-name real estate professionals master file. Subscribers to how-to newsletters, as well as those who have bought manuals and books for commercial and residential real estate workers, are listed. The average unit of sale was $240.

Selections: Business type, state/SCF/ZIP

Price: $135/M

Contact: Statlistics, 203-778-8700

INSERT MEDIA

National Home Protection Alliance

National Home Protection Alliance, the home appliance repair and warranty-protection organization, has started a package insert program. A projected 150,702 shipments will go out this year.

Price: $55/M

Contact: LH Management Division, Leon Henry Inc., 914-285-3456

American Mint

American Mint LLC recently launched a package insert program. The collectibles marketer projects shipping 600,000 packages this year. Sixty-four percent of its customers are men. The average unit of sale is $40. Inquiries for overweight inserts will be considered.

Price: $60/M

Contact: True North List Marketing, 203-459-4348


DIRECT Listline

NEW LISTS

Greatlifesolutions.com

Great Life Solutions Inc. has a postal list of 220,000 men and women who paid $100 during the last three months for an information kit that describes how to become a distributor of dietary supplements. The source of the Greatlifesolutions.com Business Opportunity file is the Internet.

Selections: Recency, telephone numbers, state/SCF/ZIP

Price: $85/M

Contact: Acton Direct, 215-342-2006

Millard Group Co-op

Eight small and midsize firms have banded together to launch the Millard Group cooperative database. More than 2 million records are available. Data access is not restricted to co-op participants. The founding members contributed direct response customer files with between 250,000 and 800,000 records each. Most participants are publishing companies with files too small to enhance individually.

Selections: Hotlines, adult’s/child’s age range, credit card, ethnic, gender, homeowner, income, lifestyle, occupation, presence of children, religion, SOHO, source, state/SCF/ZIP

Price: $90/M

Contact: Millard Group Inc., 603-924-9262

Pampered Teens

Records are in a parent’s name on Pampered Teens, a list assembled from multiple teen catalog response files. A total of 161,298 buyers from the last 12 months are identified. Items purchased ranged from apparel and cosmetics to electronics, sporting goods and music. An average sale ran $275.

Selections: Type of merchandise, quarterly hotline, gender, income, state/SCF/ZIP

Price: $80/M

Contact: List Experts Inc., 727-669-2500

Consumer/Business Tech Files

New lists of Canadian consumers and businesses that make extensive use of technology have been assembled. The Household Technology Consumers file, with 317,891 names, is generated by direct mail. And telemarketing is the source of Advanced Technology Businesses in Canada, which includes 7,689 records.

Selections: Homeowners, marital status, industry, telephone numbers, geographic

Price: $115/M (consumer records); $250/M (business records)

Contact: Davis Direct Worldwide, 206-275-2532

Rising Star Stocks

Business Financial Publishing LLC’s list of 2,360 subscribers to the Rising Star Stocks newsletter is available for rent. The average unit of sale for this monthly print and online publication is $128. The sources are direct mail (85%) and the Internet (15%).

Selections: None offered

Price: $450 (entire file)

Contact: MetaResponse Group, 954-360-0644

Movers With VA Loans

Public records were overlaid with loan data to identify homeowners with Veterans Administration-type mortgages who recently moved. The count exceeds 1.8 million records. This new movers file was built starting with the reported date of a property sale, rather than the date the mortgage was recorded.

Selections: Mortgage information, monthly/quarterly hotlines, home value, home type, gender, lifestyle, demographics, telephone numbers, state/SCF/ZIP

Price: $85/M

Contact: Catamount Group, 203-778-4110

Realtor Political Action Contributors

Members of the National Association of Realtors who contributed to the association’s political action committee are identified on the Realtor Political Action Contributors file. A total of 253,097 names are available. The median contribution is $4,146. A typical donor is 45 to 50 years old, has an average annual household income of $119,200 and personal income of just under $100,000. Direct mail is the source.

Selections: Gender, income enhanced, business or home address, broker or owner, sales agent, state/SCF/ZIP

Price: $75/M

Contact: Response Media Products Inc., 770-220-5068

Bentley Beauty Buyers

Some 6,000 purchasers of spa beauty treatments in New York City are named on the Bentley Beauty Buyers file. Most of these customers are women who spent about $100. The source is point of purchase.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Country Marketing Ltd., 315-895-7737

Canadian Tourism Commission

The Canadian Tourism Commission’s postal list of 668,980 consumers is available. Those named here entered contests or requested tourist information. Much of the data is gathered through surveys that indicate seasonal travel preferences, mode of transportation and activities interests. There are 492,028 listed who speak English and 176,952 who speak French. Roughly 46% earn incomes greater than $50,000 a year and 57% have children living at home.

Selections: Gender, income, recency, travel mode, province

Price: $150/M (Canadian)

Contact: Cornerstone List Management, 416-932-9555

Opportunitylink.net

This database identifies 677,967 who requested information from Opportunitylink.net, a Web site offering advice about how to earn extra income from a home-based business. Both postal and opt-in e-mail addresses are available. Lifestyle data is appended.

Selections: Monthly hotline, telephone numbers, marital status, presence of children, adult’s age, income, lifestyle interests, home business/SOHO, homeowner, household income, state/SCF/ZIP

Price: $85/M

Contact: Kroll Direct Marketing Inc., 609-275-2900

Illuminating Engineering Society

The Illuminating Engineering Society of North America has released its file of 9,553 paid members. Interior and lighting designers, architects, electrical engineers and contractors paid $150 in annual membership dues. Nearly a third of those listed are business owners, presidents, partners or other corporate officers.

Selections: Job function, industry, state/SCF/ZIP

Price: $120/M

Contact: Rubin Response Management Services Inc., 847-619-9800

Business Supplies/Office Equipment

More than 1.6 million records are included on the Business Supplies, Stationery and Office Equipment buyers file. Business owners, office managers and other decision-makers with purchasing authority are listed. Sixty-eight percent of customers are men. Direct mail is the source.

Selections: Monthly hotline, credit card buyers, job title/function, number of employees, max per site, telephone numbers, state/SCF/ZIP

Price: $95/M

Contact: Media Source Solutions Inc., 561-241-3003

Gamers and Gamblers at Home

Names of consumers who visited gaming Web sites are available on the Gamers and Gamblers at Home file. Some 3.5 million are listed, including 938,300 from the last three months. The median income is $63,000. Aggregated credit data has been overlaid on this file. This audience reportedly has made more than two times as many credit inquiries compared with the general population.

Selections: Hotlines, gender, income, state/SCF/ZIP

Price: $85/M (base)

Contact: MH2 Direct, 203-642-7319

MANAGEMENT CHANGES

Children’s Wish Foundation Int’l.

Conrad Direct is the new manager of Children’s Wish Foundation International’s donor list. Several segments are available, including 57,343 who contributed $5 or more within the last 12 months. The organization arranges to fulfill the wishes of seriously ill children in 32 countries. Direct mail is the source.

Selections: Gender, dollar amount contributed, state/SCF/ZIP

Price: $80/M (last-12-month donors)

Contact: Conrad Direct, 201-567-3200

Heart & Soul Magazine

MKTG Services was recently appointed list manager for Heart & Soul, a magazine for African-American women. The file, which had been off the market since early 2004, names 240,186 subscribers and 155,660 former subs from the last 12 months. The average age of those listed is 32. Direct mail is the source.

Selections: Direct to publisher, agent sold, renewals, change of address, gender, state/SCF/ZIP

Price: $100/M

Contact: MKTG Services, 215-968-5020

INSERT MEDIA

Gardens Alive PIP

Gardens Alive Inc. has a catalog package insert program. Roughly 100,000 gardening product shipments will go out in 2005. Inserts may be as large as 5-1/2 by 8-1/2 inches. Inquiries for inserts weighing more than .25 ounce will be considered.

Price: $60/M

Contact: ALC Insert Media, 914-524-5225


DIRECT Listline

NEW LISTS

Good Buys Direct

The Good Buys Direct list group consists of customer files generated from various direct response media. Those who purchased kitchen, beauty, health/fitness and other products are identified. The counts range from 455,000 to nearly 4 million names.

Selections: Monthly hotlines, age/ranges, book readers, birth date, dollar amount spent, donors, education, estimated income, multibuyers, product categories, telephone numbers, presence of children, gender, state/SCF/ZIP

Price: $80/M (base)

Contact: MKTG Services, 215-968-5020

Black Belt Shopping Network

Some 2 million e-mail records are being offered by Black Belt Shopping Network. Visitors to Blackbeltshopping.com answered questions on the Web site to qualify for product giveaways and membership discounts, such as coupons and gift registry exchanges. The list identifies buyers of apparel and household products, cosmetics and jewelry.

Selections: Age, income, credit card, catalog/online shopper, birth date, telephone numbers, hotline, state/SCF/ZIP

Price: $125/M (base)

Contact: Lighthouse List Co., 800-684-2180

Broadband Exclusives

The names of approximately 4.2 million consumers who registered for online services or bought products via the Internet recently can be found on the Broadband Exclusives file. The average income of those listed is $67,000. Credit profiles indicate their monthly credit charges are 10% higher than the national average.

Selections: Hotlines, age, gender, income, state/SCF/ZIP

Price: $85/M

Contact: MH2 Direct, 203-642-7329

Male Potency Product Buyers

This list names 46,252 purchasers of Excel R8 sexual potency products. Men placed 75% of the orders, which ranged from $30 to $50 each, between January and September 2004. The source is space advertising.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Impulse Media, 203-825-4652

Everything Golf Catalog

This list names 388,256 buyers of golf-related products. Customers spent between $60 and $500 per order over the last 12 months.

Selections: High/low-ticket merchandise, quarterly hotline, gender, income, age, presence of children, state/SCF/ZIP

Price: $80/M

Contact: List Experts Inc., 727-669-2500

Thomson SOHO

Thomson Media has assembled a master file of business owners and managers who work in small offices or home offices. The list identifies 596,000 subscribers to Thomson’s controlled-circulation publications. Telemarketing is not allowed.

Selections: Quarterly hotline, gender, number of employees, sales volume, state/SCF/ZIP

Price: $145/M (base)

Contact: ALC Data Management, 609-580-2789

Around the World Travelers

More than 817,300 names of business and pleasure travelers are available on this file. Those listed here paid with a credit card when they responded to magazine, Web site and direct mail offers. They range in age from 30 to 55 and earn $50,000 to $75,000 a year.

Selections: Gender, hotline, income, age, state/SCF/ZIP

Price: $85/M

Contact: Carney Direct Marketing Inc., 949-581-5100

Warbirds International

Challenge Publications Inc. has a list of 3,800 active and 10,662 former subscribers to Warbirds International magazine. The publication reaches an audience interested in vintage civilian and military aircraft from around the world. Sources are direct mail, agents and redeemed coupons.

Selections: State/SCF/ZIP

Price: $100/M (active subscribers); $80/M (former subscribers)

Contact: Mail Marketing Inc., 201-750-3222

Secure Enterprise E-mail

CMP Media LLC’s e-mail list of subscribers to Secure Enterprise magazine includes postal records for follow-up offers. The count is 6,386. The individuals identified agreed to be contacted by third parties when they subscribed.

Selections: None offered

Price: $400/M (e-mail file); $200/M (postal follow-up)

Contact: Rubin Response Management Services Inc., 847-619-9800

Zo Trexin

A list of better than 300,000 who bought the weight-loss product Zo Trexin after viewing infomercial offers. Women made 70% of the purchases. The average unit of sale was $60.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Macromark Inc., 212-397-6600

Master File by Real Data

This is a newly compiled list of data derived from state license bureaus and regulatory agencies. The file has been overlaid with demographic information. More than 8.4 million records are available with over 40 occupational selects.

Selections: Home/business addresses, areas of interest, age, date of birth, gender, homeowner/renter, occupation, state/SCF/ZIP

Price: $60/M

Contact: ListSolutions, 732-967-1516

Teachers K to 12

First Mark Inc. has a 16-list portfolio that identifies elementary school teachers and administrators. First Mark is an authorized reseller of compiled data from MKTG Services’ database. The counts range from 26,500 to 2.6 million records.

Selections: Grade/subject taught, chair, teacher, administrator, therapist, gender, state/SCF/ZIP

Price: $70/M

Contact: First Mark Inc., 800-792-2600

Another Winning Trade

Regal Discount Securities Inc. released an e-mail list of 20,000 who subscribed to the investment newsletters and services available from affiliated Web site AnotherWinningTrade.com. The average unit of sale was $1,182.

Selections: None offered

Price: $150/M

Contact: Infomat Inc., 310-212-5944

MANAGEMENT CHANGES

Chiasso Catalog

ClientLogic Specialists Marketing Services was tapped as manager of Chiasso’s list of furniture and home d


DIRECT Listline

NEW LISTS

North Shore Animal League

North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL America Young Families master file with 166,642 records. The third, NSAL America Donors/African-American Lifelines, has 32,000 names from the last 12 months.

Selections: Sweepstakes, non-sweepstakes, multi-/single donors, age, income, gender, ethnicity, religion, interests, credit card, dollar amount of donation, dwelling type, homeowners, length of residence, marital status, parents of children by age, vehicle type, state/SCF/ZIP

Price: $70/M

Contact: Direct Media Inc., 203-532-3831

iOne2One Consumer List

Postal addresses are available for consumers who responded to online offers from iOne2One Interactive Marketing. Nearly 3.4 million records are on the file, including more than 706,000 with telephone numbers. These consumers responded to offers related to finance, dating, contests, computer products and printer supplies, among others. Lifestyle data has been appended to the file.

Selections: Gender, adult’s/child’s age, presence of children, retail store buyer, realty information, education, income, demographic, credit cards, state/SCF/ZIP

Price: $65/M (base)

Contact: Kroll Direct Marketing Inc., 609-275-2900

DreamShape

The names of 226,000 weight-loss program buyers from April through September 2004 are on the DreamShape list. Ninety-five percent are women, many age 35 or older, who earn $25,000 to $50,000 a year. The average unit of sale is $80. The source is the Internet.

Selections: Gender, state/SCF/ZIP

Price: $90/M

Contact: Country Marketing Ltd., 315-895-7737

Nat’l. Student Vocational Group

The national student vocational organization Family, Career and Community Leaders of America is offering its 7,500-record membership list. Eighty-four percent of these students are young women and girls. Segments are available for high school and middle school. Direct mail is the source.

Selections: Work setting, state/SCF/ZIP

Price: $110/M

Contact: MGI Lists, 800-899-4420

Out of Site Distance Learning

The names of 890,000 who responded to print or online surveys are offered on the Out of Site Distance Learning list. Postal and e-mail records are available. This is an audience of those seeking continuing education and advancement, according to the list manager. The file has been enhanced with data from professional directories, trade publications and associations, and government.

Selections: Monthly hotline, age, income, credit card, homeowners, mail order buyers, state/SCF/ZIP

Price: $175/M (postal); $250/M (e-mail)

Contact: Lighthouse List Co., 800-684-2180

Business Owners at Home

MarketerNet LLC has a list of 987,850 business owners at home addresses. Data can be selected to target profiled segments, including household demographics, behavioral and lifestyle data. The sources are response data and public records. Some 558,935 records include telephone numbers.

Selections: Age, gender, marital status, ethnicity, homeowners, type of home, property/mortgage characteristics, number of adults in household, presence of children, occupation, household income, credit card users, direct mail purchasers, book readers, donors, PC owners, state/SCF/ZIP

Price: $70/M (base)

Contact: Aggressive List Management Inc., 847-304-4030

Dennis Publishing

More than 3.3 million subscription records from Maxim, Stuff and Blender magazines have been merged to launch Dennis Publishing’s master file. Roughly 80% of subscribers are young men. Records are available with demographic and lifestyle data overlays and for statistical models. Some of the new segments include Hispanics, gardeners, book readers and outdoor enthusiasts. Telemarketing is not allowed.

Selections: Hotlines, adult’s and children’s age and gender, presence of children, ethnicity, homeowners, income, lifestyle, marital status, paid, state/SCF/ZIP

Price: $90/M

Contact: ALC Data Management, 609-580-2783

Electronics Supply and Manufacturing

CMP Media LLC is offering Electronics Supply and Manufacturing magazine’s subscriber file. Roughly 40,000 controlled circulation records are available, both postal and telephone. Subscribers typically are involved in supply chain management. Included in this list are corporate, engineering, procurement, operations and manufacturing managers.

Selections: Business/industry, job function, state/SCF/ZIP

Price: $200/M (subscribers); $275/M (telemarketing)

Contact: Rubin Response Management Services Inc., 847-619-9800

Option Strategist

Some 61,493 investors who use the Web site Optionstrategist.com to purchase publications or obtain other information from investment options commentator Lawrence McMillan can be found on this file. The average sale was $275. Direct mail and the Internet are the sources.

Selections: Address type, state/SCF/ZIP

Price: $150/M

Contact: MetaResponse Group Inc., 954-360-0644

Minority-Owned Gov’t. Contractors

Minority-owned businesses that registered to offer products and services to the federal government are found on this file. There are 38,173 records available.

Selections: Business address/type, SIC, telephone/fax numbers, e-mail address, state/SCF/ZIP

Price: $85/M

Contact: Mail Marketing Inc., 201-750-3222

Social Workers by Real Data

Real Data Corp. is offering a file of 103,589 social workers gathered from state licensing and regulatory agencies. There are 94,689 listed at home address.

Selections: Homeowner/renter, lifestyle/ interest, age, home/business address, date of birth, gender, state/SCF/ZIP

Price: $65/M

Contact: ListSolutions, 732-967-1516

Romanian List Portfolio

A group of nine postal lists targeting consumers in Romania has come on the market. The largest, Romanian Receptive Homemakers, contains the names of 501,202 consumers who accepted samples of houseware products during the last 48 to 60 months. Some of the other files identify premium product buyers, opportunity seekers, mail order buyers and parents of students who entered math contests. Counts range from 4,991 to 497,779. The sources for these files vary, but include direct mail, coupons and other kinds of promotions.

Selections: Recency, gender, acquisition, responsiveness, age, profession, readership (varies by file)

Price: $250/M

Contact: Davis Direct Worldwide, 206-275-2532

Cross Currents

The Association for Religion and Intellectual Life has released a list of 3,000 subscribers from its journal Cross Currents. Those listed are primarily college professors, clergy and individuals in related professions. About 40% are Protestant, 40% Roman Catholic and the balance unaffiliated. The sources are direct mail (40%), Internet (40%) and conferences (20%).

Selections: State/SCF/ZIP

Price: $350 (entire file)

Contact: Bush Co. Inc., 949-752-4210

National Home Infusion Association

Postal records are available from the National Home Infusion Association. This organization’s 5,109 members paid an average of $235 in annual dues. The NHIA represents individuals and companies that provide intravenous therapy. Members include pharmacists, nurses, company owners and managers.

Selections: State/SCF/ZIP

Price: $1,000 (entire file)

Contact: Infocus Marketing Inc., 800-708-5478

Dataline Readers by Lifestyle

The Dataline consumer master file has been enhanced with health, fitness and wellness data to introduce new segments. Sources for the parent database include county and state public records, mail order buyer, credit and warranty data, and other self-reported information. There are more than 6.4 million records of individuals who are interested in physical fitness and exercise. Among the new segments, nearly 6 million records identify mail order buyers of health, fitness or wellness products. Another segment lists more than 4.1 million who have an interest in health and wellness. More than 150 demographic and psychographic variables are available.

Selections: Affluence indicator, age (exact/ranges/inferred), presence/age of children, presence of credit card/type/new, date of birth, direct response indicator, donor type, dwelling type, homeowner, home value, home business, ethnicity, gender, estimated income, Dataline income, length of residence, mortgage, mail order buyer category, multibuyer, marital status, occupation, online activity, PC owner/user, subscriber, telephone numbers, state/SCF/ZIP

Price: $80/M

Contact: LDS Group Inc., 631-928-3243

Gevalia Catalog/Continuity Buyers

A master file comprised of Gevalia catalog and continuity club buyers is being offered. The overall count is 603,102 for the last 12 months. There are numerous demographic and lifestyle selections. Seventy percent of these direct mail buyers are women.

Selections: Monthly hotline, gender, apparel/fashion, PC owners, music/video buyers, crafts, books, Bible/devotional, donors, pet/cat/dog owners, credit card by type, golf, tennis, walking, physical fitness/exercise, diet/weight control, health/natural foods, gourmet cooking/food, wines, domestic/foreign travel, age ranges, children by birth (month/year), children’s age ranges, income ranges, Hispanics, Catholics, Protestants, African-Americans, state/SCF/ZIP

Price: $95/M

Contact: List Services Corp., 203-791-4141

R.E. Agents From By Referral Only

The business development organization By Referral Only Inc. has released a list of 360,000 real estate agents. The list owner provides educational and training services, largely in the real estate and lending industries. These records have been gathered from association rosters and real estate industry Web sites.

Selections: Telephone/fax numbers, monthly hotline, state/SCF/ZIP

Price: $60/M

Contact: Aggressive List Management Inc., 847-304-4030

National Express Product Buyers

National Express Inc. has a master file that identifies buyers of various products promoted via infomercials. There are 209,132 records available from 2003 and 88,064 from this year. The average unit of sale is $25.

Selections: Hotlines, product, gender, state/SCF/ZIP

Price: $90/M

Contact: List Place Inc., 704-672-3174

IT Business Edge/KnowledgeStorm

The information technology firms NarrowCast Group and KnowledgeStorm have formed a partnership and combined their customer lists to launch the IT Business Edge and KnowledgeStorm files. A total of 81,165 postal and 310,458 e-mail records are available. NarrowCast publishes the IT Business Edge e-mail newsletters, which are personalized for KnowledgeStorm’s customers who subscribe to them. NarrowCast offers IT products and services and lead-generation programs through a Web site. Similarly, KnowledgeStorm provides software, service, reseller and hardware information on a Web site that targets IT professionals. Its traffic is generated by Internet search engines, direct navigation to the site and syndicated marketing partners.

Selections: Business/home addresses, hotlines, number of employees, gender, job title/function, newsletter, primary business, state/SCF/ZIP

Price: $200/M (last-12-month postal records); $300/M (e-mail records)

Contact: Direct Media Inc., 703-707-8682

Indie Research Investor

Indie Research LLC has a master file of subscribers to the e-mail newsletters FindProfit, Next Inning Technology, The Bull Market Report and similar electronic investment services. More than 25,000 equity-oriented investors are listed, including 9,248 active and 16,438 former or trial subscribers. The average unit of sale is $150. Direct mail and the Internet are the sources.

Selections: Gender, address type, state/SCF/ZIP

Price: $150/M (base)

Contact: MetaResponse Group Inc., 954-360-0644

Vacation Marketing

Vacation Marketing Inc.’s list identifies 39 million travel offer prospects based on income and creditworthiness in a statistical model. The individuals named here all have credit cards. They range in age from 25 to 70 and earn $40,000 or better annually. These consumers, all age-, income- and credit-qualified, were included on Vacation Marketing’s database. Their credit was verified by a database company.

Selections: Hotline, recency, age, telephone numbers, state/SCF/ZIP

Price: $75/M (base)

Contact: Lighthouse List Co., 800-684-2180

Altovis Fatigue Fighter

Berkeley Premium Nutraceuticals Inc. has a file of customers who paid $99 for a six-month supply of the dietary supplement Altovis. The Altovis Fatigue Fighter list contains 255,038 postal and telephone records from the last 12 months. Seventy percent of these customers are women. The sources are direct response television, direct mail and the Web site Altovis.com. Orders were placed online and by telephone.

Selections: Age, hotlines, credit card, gender, source, state/SCF/ZIP

Price: $100/M (postal records); $300/M (telephone records)

Contact: Listdata Management Services Inc., 845-357-1881

Growing Up With Garnet Hill

Garnet Hill is offering names from its recently launched children’s catalog, Growing Up With Garnet Hill. There are 89,961 records available from the last 12 months, in addition to 138,705 last-24-month buyers. Typical customers are women in their mid-30s or 40s who earn an average of $75,000 a year. A typical order for children’s bedding, furniture, clothing and accessories runs $150.

Selections: Dollar amount spent (ranges), hotlines, multibuyers, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

SK&A Hispanic Healthcare

SK&A Information Services Inc. has released the SK&A Hispanic Healthcare master file. These 86,154 records identify bilingual healthcare industry professionals. Separate counts are available for hospital officials, nursing home administrators, office-based doctors, pharmacists and private-practice physicians. In many instances these individuals not only authorize purchase orders but specify products and services purchased, according to the list manager. Telemarketing is the source.

Selections: Gender, job title/function, telephone/fax numbers, hospital specialties and beds, state/SCF/ZIP

Price: $95/M

Contact: 21st Century Marketing Inc., 631-306-5264

MANAGEMENT CHANGES

PC/Mac Connection

PC Connection Inc. chose Lenser to manage the PC and Mac Connection files. There are 164,075 PC and 65,452 Mac records available from the last 12 months. Both catalogs target consumers, small- and medium-size businesses.

Selections: Digital camera, personal audio, printer, business/home address, gender, product, state/SCF/ZIP

Price: $105/M

Contact: Lenser, 415-446-2506

Touch Outreach Ministries

Bush Co. Inc. recently was named list manager for Touch Outreach Ministries Inc. This evangelistic ministry offers books, seminars, consulting and pastoral training services to church leaders and the laity. There are 5,200 buyers available from the last 24 months, in addition to 24,000 inquirers. The average unit of sale is $110. Direct mail is the source.

Selections: None offered

Price: $95/M (buyers)

Contact: Bush Co. Inc., 949-752-4210

Old House Journal

Restore Media LLC appointed Information Refinery Inc. to represent the Old House Journal list of 73,810 subscribers. The file names professional home restorers and homeowners.

Selections: Gender, long-term subscribers, paid, Nielsen code, state/SCF/ZIP

Price: $100/M

Contact: Information Refinery Inc., 800-529-9020,

Krause Publications

MKTG Services now manages a portfolio of more than 22 publication lists and several master files for Krause Publications Inc. Some of the magazine titles include Antique Review, Comic Buyer’s Guide, Deer & Hunting, Goldmine and Toy Shop. The master files available are Krause Publications Book Buyers, with 923,600 records; Collectors, 266,600; Outdoors, 223,200; Old Cars, 116,600; and Sports Collectors, 47,600.

Selections: Demographics, recency, gender, state/SCF/ZIP

Price: $90/M (master files)

Contact: MKTG Services, 215-968-5020

101 Communications

After two years of handling its files in-house, 101 Communications has returned to outsourcing list management. Worldata will represent 101 Communications’ 36 publication lists, including e-mail and postal files. The publication titles range from ADT Lunchbreak Series to XML Report. This list portfolio identifies IT professionals organized by six distinct areas of expertise: software development; business technology; Windows networking and certification; education; government; and office imaging technologies. The total number of records available exceeds 1.5 million.

Selections: Job title, business/industry, operating systems/databases/applications, products and services purchased, IT budget, number of employees

Price: $185/M (postal master file); $300/M (e-mail master file)

Contact: Worldata, 561-393-8200

CLB Media

Cornerstone List Management will oversee CLB Media Inc.’s business-to-business portfolio of security, professional management, industrial and manufacturing lists. The appointment covers 14 subscriber files, with counts ranging from 4,589 to 22,295. Those in the security group include Canadian Security and Security Products & Technology News. The professional management group features the Canadian Occupational Safety and Sales Promotion lists. Among the titles in the industrial and manufacturing group are Advanced Manufacturing Magazine and Design Product News. All files previously were managed in-house.

Selections: Industry, title, gender, unique company, province

Price: $170/M (Canadian)

Contact: Cornerstone List Management, 416-932-9555

High on Taste

Align Publishing Inc. named Rubin Response Management Services Inc. to represent a file of 88,054 consumers who registered online to receive e-mail newsletters and special offers from catalogs and magazines that advertise on the Web site Highontaste.com. Seventy percent of those listed are women, most ranging in age from 30 to 60.

Selections: Date of birth, monthly hotline, state/SCF/ZIP

Price: $85/M

Contact: Rubin Response Management Services Inc., 847-619-9800

INSERT MEDIA

Gardens Alive

Gardens Alive Inc. plans to begin a co-op mailing program in February 2005. The initial mailing will go out to 500,000 direct mail-sold customers of Breck’s, Gurney Seed, Henry Field, Michigan Bulb, Spring Hill and the Gardens Alive catalog and Web site. The sponsor projects the program’s circulation will grow to 3 million co-op packages a year. Inserts may be as large as 5-1/2 inches by 8-1/2 inches and weigh up to .25 ounce. Inquiries for overweight inserts will be considered.

Price: $35/M

Contact: ALC Media Management, 914-773-6606

Checks Unlimited

Direct Checks Unlimited LLC has launched two insert efforts, Checks Unlimited Personal Checks packages and the Checks Unlimited envelope program. Each targets 2.4 million consumers annually. Women (average age 40) comprise 60% of this audience. The package program allows for as many as 12 inserts to be placed in envelopes inside boxed shipments of checks. Inserts can be between 3 inches by 5-1/2 inches and 6 inches by 6-3/8 inches, and weigh up to .25 ounce. The envelope program calls for ads to be placed on the backs of the envelope carrying the inserts.

Price: $12/M (envelope program); $60/M (package program)

Contact: LH Management Division, Leon Henry Inc., 914-285-3456


DIRECT Listline

NEW LISTS

OfficeMax Government/Education

OfficeMax is offering separate files of government and education buyers. Some 45,389 names are on the government file and 34,174 are on the schools and education list. Products sold include office supplies, furniture and electronics. The sources are direct mail, retail stores and the Internet. Inquiries for telemarketing will be considered for an additional $50/M.

Selections: Gender, number of employees, source, max per site, state/SCF/ZIP

Price: $100/M

Contact: MeritDirect, 914-368-1031

Lo Ink Specialties

Lo Ink Specialties has put its 18,990-name list of customers and inquirers on the market. The cataloger sells products for surveyors, engineers, architects and contractors.

Selections: Buyers, inquirers, gender, state/SCF/ZIP

Price: $110/M

Contact: The Information Refinery, 800-529-9020

Wealth System Investors

The names of 10,927 investors who bought or inquired about information on stock trading are identified on the Wealth System Investors file. The average unit of sale for reports and a CD-ROM was $200. Direct mail is the source.

Selections: State/SCF

Price: $150/M

Contact: MetaResponse Group Inc., 954-360-0644

Jiggy

Jiggy, the T-shirt and musician-theme products marketer, has a file of 17,305 buyers from the past 24 months. There also are 11,962 last-12-month buyers listed. The average unit of sale is $30. Direct mail is the source.

Selections: Dollar amount of purchase (ranges), gender, multibuyers, state/SCF/ZIP

Price: $105/M

Contact: Direct Media Inc., 203-532-2594

DM-Responsive Nurses at Home

A list of 257,860 nurses has been assembled from a mix of mail order transaction records, professional directories, state license records and survey data. The average unit of sale was $125.

Selections: Hotlines, home d


DIRECT Listline

NEW LISTS

Seventh Avenue Enhanced

Swiss Colony Inc. has developed a 1.8 million-record master file and several buyer lists with data from the catalog titles it publishes. The master file combines data from the Seventh Avenue, Midnight Velvet, Ginny’s, Through the Country Door, and Monroe & Main catalogs, and adds the names of Internet buyers. Separate files are available for apparel, beauty and cosmetics, jewelry, furniture, kitchen and toy buyers, as well as other product categories. The typical customer is a 48-year-old woman with a $50,000 annual income. An average order exceeds $100. The sources are 80% catalog and 20% Internet.

Selections: Hotlines, adult’s/child’s age and gender, business buyers, income range, lifestyle, multibuyers, new to file, presence of children, product, state/SCF/ZIP

Price: $95/M

Contact: SC List Management, 608-328-8635

Top USA Buyers/Inquirers

Top USA Corp. has released a list of 95,756 corporate executives who bought or requested information about imprinted premiums and incentive items. The company’s catalog is the source.

Selections: Gender, max per company, state/SCF/ZIP

Price: $100/M

Contact: MeritDirect, 914-368-1022

Homeland Security Journal

Market Access International has made available Homeland Security Journal’s postal list of 24,688 subscribers and a 20,000-record e-mail file. Some 13,176 records include telephone numbers.

Selections: Job title/function, industry type, gender, state/SCF/ZIP

Price: $150/M (postal file); $275/M (e-mail file)

Contact: Edith Roman Associates Inc., 845-731-2682

Logistics Master File

European publisher and trade show producer Turret RAI has assembled the Logistics master file. It contains the names of nearly 50,000 international postal subscribers and attendees. This audience deals in industrial materials storage, handling and equipment. They subscribe to publications such as Solids and Bulk Handling.

Selections: Company activity, job function, number of employees, purchasing responsibility

Price: $425/M

Contact: World Innovators Inc., 860-210-8088

Successful Auction Opp Buyers

Approximately 4.4 million entrepreneurs who bought software during the last 12 months to develop an auction Web site are included on the Successful Auction Opportunity Buyers postal file. Seventy-two percent of those named are men. The source is the Internet. E-mail addresses are available.

Selections: Gender, telephone numbers, state/SCF/ZIP

Price: $90/M

Contact: American Name Services, 801-235-8061

Food and Wine Gift Givers

A direct mail file has been enhanced with lifestyle data to create the Food and Wine Gift Givers file. A total of 346,568 names are available. The average unit of sale was $150.

Selections: Age, income, gender, presence of children, ethnicity, monthly hotline, state/SCF/ZIP

Price: $75/M

Contact: List Experts Inc., 727-669-2500

AmeribaseOffers En Espanol

The names of Spanish-speaking sweepstakes players have been gathered in a file that’s part of the AmeribaseOffers database. This list identifies 5 million consumers who answered print or Internet surveys. Segments are available that identify those who responded to vacation offers or visited adult Web sites; and for consumers who paid online and homeowners, among others.

Selections: Hotlines, telephone numbers, age, credit card, income, state/SCF/ZIP

Price: $75/M (base)

Contact: Lighthouse List Co., 800-684-2180

Mystery Shopper Opp Seekers

Ten thousand consumers who charged $80 on a credit card to purchase information about temporary jobs as paid shoppers are found on the Mystery Shopper Opportunity Seekers file. Mystery Shopper members get paid $10 to $100 to rate customer service, products and overall satisfaction at the businesses they visit. Sixty-one percent of those listed are women. Space advertising is the source.

Selections: Gender, state/SCF/ZIP

Price: $90/M

Contact: Country Marketing Ltd., 315-895-7737

Veteran Homeowners

The National Veterans Chamber of Commerce has a 505,372-record master file of veterans who refinanced their homes. These individuals were offered loans at special terms. Seventy-nine percent are men. Loan amount information is available.

Selections: Gender, state/SCF/ZIP

Price: $75/M (base)

Contact: Name-Finders Inc., 415-955-8595

Time Inc. Home Entertainment

Time Inc. is offering enhanced Home Entertainment catalog buyer and subscriber files. The 376,000-name list of catalog buyers was assembled by overlaying Z-24 data and product affinity scores on Time’s existing file. Similarly, lifestyle and demographic data from InSource was overlaid on the firm’s 733,200-record subscriber file. The sources are magazine wraps and telemarketing.

Selections: Hotlines, age, income, ethnic, religion, gender, lifestyle, state/SCF/ZIP

Price: $90/M

Contact: Millard Group Inc., 603-924-9262

BuyerSource USA Debit Card Users

Consumers who used debit cards to buy products are found on the Debit Card Users from BuyerSource USA list. Some 1.6 million postal records are available. The average yearly income of these individuals is $30,000. The sources are direct mail, Internet and retail transactions. E-mail names are available. Telemarketing inquiries will be considered.

Selections: Age, gender, income, lifestyle, monthly hotline, state/SCF/ZIP

Price: $85/M

Contact: Media Source Solutions Inc., 561-241-3003

Single Father Living

More than 1 million single-parent households headed by men are identified on the Single Father Living file. This file is derived from multiple sources, including surveys, public records, directories and census data.

Selections: Hotlines, adult’s/child’s age, donors, homeowner/renter, telephone numbers, religion, ethnicity, income ranges

Price: $70/M

Contact: ListSolutions, 732-967-1516

Home-Based Corporations

Internet registrations have been used to identify home-based businesses that include Inc., Corp., Ltd. or LLC as part of their official company name. The count is 130,614. Most of the individuals listed are men.

Selections: Accounting/administration/technology contact, domain, telephone/fax numbers, state/SCF/ZIP

Price: $125/M

Contact: VentureDirect Worldwide, 212-655-5153

Disney Princess/Winnie the Pooh

Redan Publishing Ltd. is offering lists of subscribers to Disney Princess and Winnie the Pooh magazines for children ages 3 to 6. Disney Princess offers a universe of 36,295 parental subscribers and the Pooh magazine 52,551. The sources are direct mail agencies.

Selections: Hotlines, gender, paid, source, state/SCF/ZIP

Price: $95/M

Contact: American List Counsel Inc., 609-580-2840

Second City Direct African Americans

More than 20,000 consumers are listed on Second City Direct’s African-American mail order buyers file. These people called an 800 number to respond to space advertising and direct response television offers in June for general merchandise.

Selections: Gender, state/SCF/ZIP

Price: $90/M

Contact: 21st Century Marketing, 631-293-8550

Camelot Diet

The Camelot Diet product buyers file offers 13,723 names from the second quarter and 7,204 from the first. There are also 5,215 records from August through December 2003. About 80% of the customers are women who spent an average of $124. These individuals responded to a radio campaign that was expanded from Europe to the United States.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Impulse Media, 203-825-4652

Entrepreneur Mag B-to-B DB

Subscription records from Entrepreneur magazine have been matched with the Premier Executive database and other company and individual data to build Entrepreneur magazine’s business-to-business database of 196,767 small firms. Segments of subscribers that include company data are available as well.

Selections: Gender, source, number of employees, sales volume, executive title, recency, state/SCF/ZIP

Price: $150/M (base)

Contact: Mal Dunn Associates Inc., 845-278-1200

Campfire Caf


DIRECT listline

NEW LISTS

Fine Art Collectors

Nearly 2 million individuals are named on the Fine Art Collectors file. The median age of those listed is 47; the median annual income is $65,000. Mail order transaction and survey data are the sources.

Selections: Income, gender, children, homeowners, cultural/arts interests, gift buyers, bank cardholders, travelers, ethnicity, magazine/book buyers, multichannel shoppers, retail shoppers

Price: $60/M

Contact: Focus USA, 603-635-1842

London Theater Ticket Buyers

A list of London theatergoers is available from online ticket agent Broadway.com. The London West End Theater Ticket Buyers file includes 3,490 records. These men and women purchased tickets to attend performances of such shows as


DIRECT Listline

NEW LISTS

Sync Magazine

Ziff Davis Media Inc.’s Sync is a lifestyle magazine for men who are interested in technology, entertainment and sports. Eighty-three percent of subscribers are men, average age 31. They earn more than $72,000 a year.

Selections: Home/business address, state/SCF/ZIP

Price: $170/M

Contact: Worldata, 561-393-8200

MO Buyers With Online Access

Enhanced data has been matched with the Preferred Occupation Data file to create Mail Order Buyers with Internet Access. It identifies more than 1.3 million consumers who made multiple mail order purchases. The individuals named here are in occupations that require special education, training or certification.

Selections: Gender, occupation, state/SCF/ZIP

Price: $80/M

Contact: J.F. Glaser Inc., 630-469-2075

Missionary Oblates Canadian Donors

The Missionary Oblates of Mary Immaculate are offering a Canadian donors’ list. Some 15,830 contributors from the last 12 months are available. Like those named on corresponding U.S. files, these people donated funds to support missionary outreach programs around the world. New donors receive premiums such as cards, rosaries and medals. All donors are mailed a bimonthly magazine.

Selections: Dollar amount of donation, gender, province

Price: $80/M

Contact: Direct Media Inc., 203-532-3760

Casino Players

Nearly 400,000 gamblers who paid a $5 shipping and handling charge to receive a


DIRECT listline

NEW LISTS

National Geographic Seniors

This file identifies more than 1.2 million National Geographic magazine subscribers and National Geographic Society members, all age 55 and older. Sixty-three percent of those listed are women.

Selections: Age of member or spouse, gender of member or spouse, date of birth, interests, income, dollar amount of purchase, product affinity, length of residence, marital status, new to file, paid, renewals, source, state/SCF/ZIP

Price: $110/M

Contact: Direct Media Inc., 203-532-2373

Westgate Resorts Responders

Consumers who responded to outbound telemarketing or Internet offers for vacation packages at various Westgate Resorts locations are named on the Westgate Resorts Responders file. It consists of 1.8 million postal and e-mail records. The hotline is growing at a rate of 5,500 names per month, according to the list manager.

Selections: Location preference, credit card, age, presence/age of children, day/evening phone, state/SCF/ZIP

Price: $75/M (base)

Contact: Teramedia Corp., 407-420-1108

Distance Learning eDeck

Some 45,000 individuals who responded to educational offers between March and May are named on the Distance Learning eDeck responders file. Postal and e-mail addresses are offered. Various colleges and universities advertised courses on Ampere Media LLC’s Web site and Popular Living.com.

Selections: Gender, state/SCF/ZIP

Price: $90/M

Contact: Net60 LLC, 201-833-9003

GBET Expo Attendees

The Government, Business and Education Technology Expo has released its postal file of attendees from 2002 and 2003. It names 4,658 professionals who came to this technology conference in Southern California. More than 2,000 e-mail addresses are available as well.

Selection: ZIP

Price: $850 (entire postal file); $1,750 (entire e-mail file)

Contact: Transcontinental CC3 List Services, 631-218-0389

Professional Weight Mgmt. Group

Nearly 18,000 dieters are named on the Professional Weight Management Group list. These individuals spent an average of $18 for a weight-loss formulation. Eighty-five percent of the customers are women. They’re typically 35 to 45 years old and earn $35,000 to $55,000 a year. Space ads and radio are the sources.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Country Marketing Ltd., 315-895-7737

Sunshine Wellness

The 10,712 customers identified on Sunshine Wellness’s Health Product postal list spent an average of $42 per order. The source is direct mail.

Selections: Gender, state/SCF/ZIP

Price: $125/M

Contact: Lake Group Media Inc., 914-925-2460

Minority Voter Report

A list identifying more than 8.3 million voters who are ethnic minorities has been assembled from state voter registration, census and other public records. The Minority Voter Report file includes African Americans, Hispanics, Arabs, Jews, Native Americans, Asians and those from various European groups. Inquiries for telemarketing will be considered.

Selections: Party affiliation, Spanish speaking, ethnicity, age, date of birth, dwelling type, gender, homeowner, job function, length of residence, marital status, telephone numbers, presence of children, state/SCF/ZIP

Price: $60/M

Contact: ListSolutions, 732-967-1516

MediaPower TV

MediaPower Inc. is offering postal and telemarketing files sourced from direct response television. There are 195,538 2003 buyers’ records and 121,250 for 2004. Seventy percent of the consumers listed are women. Most are 35 to 55 years old. The average order was $120.

Selections: Gender, state/SCF/ZIP

Price: $100/M (postal file); $250/M (telemarketing file)

Contact: Impulse Media, 203-825-4652

American Credit

More than 2 million consumers who responded to a direct mailing that promoted an unsecured Visa card or MasterCard are named on the American Credit file. These individuals received a list of banks that issue unsecured credit cards, plus a membership package offering discounts on groceries and prescriptions. The unit of sale was $69. Women account for two-thirds of the records.

Selections: Gender, state/SCF/ZIP

Price: $75/M

Contact: Carney Direct Marketing Inc., 949-581-5100

Oriental Trading Co.

This file has been enhanced with lifestyle selections. More than 1.2 million buyers from the last 12 months are listed. Customers spent an average of $65 on party decorations and crafts.

Selections: Product, dollar amount spent, hotlines, adult’s/child’s age, credit card, gender, income, last purchase, single purchase, multibuyers, lifestyle, state/SCF/ZIP

Price: $85/M

Contact: Millard Group Inc., 603-924-9262

Consumers With a License to Spend

More than 13 million licensed professionals are identified on a file called Consumers With a License to Spend. It features both business and home addresses. One segment offers 7.3 million middle-income consumers such as contractors, electricians, plumbers, nurses, insurance agents and social workers. Another, with 6.5 million records, identifies high-income professionals such as architects, dentists, funeral directors and doctors. Government records are the source.

Selections: Occupation, gender, state/SCF/ZIP

Price: $100/M

Contact: Bethesda List Center Inc., 301-986-1455

Crafts Americana Group

Crafts Americana Group Inc. is offering a portfolio of catalog lists that identify various crafts hobbyists. The Crafts Americana master file names 300,000 who spent an average of $50 per order. Demographic enhancements from Donnelley Marketing, an affiliate of list manager Walter Karl Inc., are available. The next largest file is Connecting Threads, with more than 84,000 records, followed by The Artist’s Club and Knit Picks. Most of the individuals named on these files are women; their average age is 50. Sixty percent are married, 80% are homeowners. Their typical annual income is approximately $50,000.

Selections: Recency, dollar amount spent, catalog requesters, telephone numbers, lifestyle, age, income, presence of children, homeowners, source, multibuyers, gender, state/SCF/ZIP

Price: $95/M

Contact: Walter Karl Inc., 845-732-7035

Winner’s Friend Competition

Agora Lifestyle Ltd., London, a publisher targeting opportunity seekers, is offering a master file for U.S. marketing use. It identifies 112,000 Britons who subscribe to newsletters such as Winner’s Friend, Simply Prizes, The Guide of Wealth and Super Trader. All subscribers paid an average of $125. Roughly 60% of those on the list are women, average age 45. Direct mail is the sole source.

Selections: Region, gender, job title, recency

Price: $205/M

Contact: List Services Corp., 203-791-4495

Alterna Holistic Health

Individuals with an interest in holistic health products are identified on the 975,000-name Alterna Holistic Health buyers file. Customers spent an average of $150 per month on magnetic therapy devices, aloe, vitamins, herbs and massage products. The sources are space advertising, surveys, mail order data and other transaction information.

Selections: Age, income, product, lifestyle, gender, recency, state/SCF/ZIP

Price: $85/M (base)

Contact: Media Source Solutions Inc., 561-241-3003

Family-to-Be Gift Givers

Members of the Leadguy.net Web site who purchased gifts for expectant mothers are identified on the Family-to-Be Gift Givers file. Aunts, uncles, grandparents and family friends are among the 40,000 individuals at postal address named on this file. Those listed responded to an online survey question concerning an expectant mother they know. They then were directed to a sign-up page where they were offered incentives, such as coupons and product samples, in exchange for providing the baby’s due date.

Selections: Monthly hotline, giver type, gender, state/SCF/ZIP

Price: $100/M

Contact: Catamount Group, 203-778-4110

ALC’s Catalog Frequenter DB

Multibuyers from print and online catalogs are identified on ALC’s Catalog Frequenter database. More than 2.5 million records are available. Some of the people listed here made five or more purchases within the last 12 months. Women are named on 72% of the records. A typical sale ran about $125. The average annual income of those included on this database is $125,000. Telemarketing is allowed.

Selections: Age, dwelling type, ethnicity, gender, homeowner, household income, length of residence, marital status, telephone numbers, presence of children, state/SCF/ZIP

Price: $85/M

Contact: American List Counsel Inc., 609-580-2976

FreeFlixTix

An Internet-generated postal master file of moviegoers has come on the market. FreeFlixTix contains more than 4.6 million records and is growing by some 250,000 a month. The source is a promotional Web site that offers free movie tickets.

Selections: Ethnicity, age, gender, length of residence, hotlines, child’s age range, child’s gender, number of children, income, credit card, donors, lifestyle

Price: $70/M

Contact: Response Media Products Inc., 770-220-5071

CitySavers

Teramedia Corp. has a database of more than 54 million records generated by its CitySavers division. CitySavers is a product promotions magazine and Web site. Postal, telephone and e-mail records are available. The file has been appended with more than 1,500 data elements from Intellidyn, including purchasing behavior, lifestyle and marketing channel preferences.

Selections: Age, gender, ethnicity, marital status, household income, business name, presence of children, head of household, lifestyle, dwelling type, ownership status, home value, equity, last mortgage year, refinanced, home purchase year, home built year, financial movement, mail order buyer/donor, catalog/online buyer, purchase RFM, state/SCF/ZIP

Price: $65/M

Contact: Teramedia Corp., 407-420-1108

Wilderness Way

Wilderness Way magazine now offers a 47,127-record master file which includes the names of 10,975 active subscribers, 90% of whom are men. The magazine provides information on primitive life and survival skills. The source is direct mail.

Selections: Hotlines, gender, state/SCF/ZIP

Price: $95/M

Contact: McCarthy Media Group Inc., 608-837-4343

Technische Revue

Thomas Industrial Media has made its Technische Revue postal and e-mail lists available. They name some 24,300 and 8,740 subscribers, respectively. This tabloid reaches designers and manufacturing executives in Germany. It focuses on new industrial products and equipment.

Selections: Job function, industry, number of employees, country

Price: $325/M (postal records); $650/M (e-mail records)

Contact: Kroll Direct Marketing Inc., 609-275-2900

MANAGEMENT CHANGES

Kona Communications

Kona Communications Inc. has appointed Statlistics manager of the Successful Dealer and Truck Parts & Service controlled-circulation lists. Successful Dealer has 23,287 active subscribers; Truck Parts & Service offers 30,352. These files are available to telemarketers for an additional $50/M.

Selections: Industry, title, state/SCF/ZIP

Price: $130/M

Contact: Statlistics, 203-778-8700

Golf Generation

Market Approach Consulting L.P. has assumed management of a group of compiled golfing lists and introduced Golf Generation, a master file containing records from all those lists. Golf Generation identifies more than 5 million golfers. In order of size, other subfiles include Golf Vacation Buyers, Golf Vacation Inquirers, Golf Country Club Members, Avid Golfers, and Canadian Golfers. The sources for these files include hospitality industry trade associations and surveys distributed at various points of purchase.

Selections: Hotline, age, income, telephone numbers, state/SCF/ZIP

Price: $85/M to $100/M (base)

Contact: Market Approach Consulting L.P., 866-255-3240


DIRECT listline

NEW LISTS

Frontline Direct

A total of 86,903 postal addresses, 72,920 telephone numbers and 271,840 e-mail addresses are on Frontline Direct Inc.’s Internet shopper files. Products sold include remote-controlled toys, photo printers and other high-tech gadgets. The average unit of sale is $53.

Selections: Dollar amount spent, product category, state/SCF/ZIP

Price: $90/M (postal); $90/M (telemarketing, base); $220 (e-mail)

Contact: Statlistics, 203-778-8700

U.S. Educators

Teachers from the preschool to university level are listed on the U.S. Educators at Home Address list. More than 230,000 records can be rented. Last one-, three- and six-month hotlines are available. Surveys, directories and public records, including census data, are the file’s sources.

Selections: Ethnicity, religion, lifestyle, adult’s/child’s age, contributor, gender, presence of children, state/SCF/ZIP

Price: $65/M (base)

Contact: ListSolutions, 732-967-1516

RFM Now

This is a collection of five separate lists featuring data from direct mail companies. One file, RFM Now Families, names more than 4.5 million families with children age 17 and younger who made direct mail or online purchases over the last 12 months. Other RFM Now lists identify golfers, Hispanics, seniors and travelers.

Selections: Hotlines, presence of credit card, average purchase amount, frequency of purchases, Internet purchases, purchase type, merchandise categories, demographic variables

Price: $85/M

Contact: Beach List Services Inc., 919-362-4587

Elsevier Health Sciences

Reed Elsevier recently combined the customer records from its Elsevier Health Sciences publishing group. Subscribers to some 350 journals and all medical, nursing, allied health, dental and veterinary book buyers are collected in this master file. It also identifies buyers of CDs, videos and other electronic products. Nearly 1.2 million records are offered.

Selections: Interest, journal title, multibuyers, age, profession, recency, gender, product specialty, Web site purchase, home/professional address, state/SCF/ZIP

Price: $105/M

Contact: PCS Mailing List Co., 978-532-7100

MS Certified Professionals Group

There are 357,255 postal records on the Microsoft Certified Professionals Group master file, a list of information technology executives and network managers. A corresponding e-mail file has 284,123 addresses. Phone numbers are available for telemarketing. The sources are controlled circulation, direct mail and the Internet (including Web site subscribers).

Selections: Business/industry, job title, number of employees, budget, products/services, operating system

Price: $245/M (postal); $300/M (e-mail): $320/M (telemarketing)

Contact: 101 Direct List Services, 877-410-1347

Manutenzione

Thomas Industrial Media has a controlled-circulation file of production and quality-control executives who’re involved in manufacturing industries in Italy. Manutenzione magazine’s list consists of 3,020 postal and 2,085 e-mail records. More than half of those listed work at firms with fewer than 100 employees.

Selections: Number of employees, job function, business/industry type

Price: $325/M (postal); $650/M (e-mail)

Contact: Kroll Direct Marketing Inc., 609-275-2900

Business Executives

A database originally compiled for financial institutions can now be tapped for broader marketing use. The Business Executives at Home Address White Cliff Associates file contains 542,342 postal records. This list was created to identify and prioritize private resources associated with business ownership. The affluence of the business owner was determined through analysis of a business’ worth, home value, and other assets. Telephone numbers are available. Sources include census data, the Internal Revenue Service and the U.S. Department of Labor.

Selections: SIC, wealth, home value, investments, sales, number of employees, value of business, gender, max per site, state/SCF/ZIP

Price: $75/M (postal); $150/M (postal and telemarketing)

Contact: Chessie Lists Inc., 301-680-3633

Dummies Reference Books

John Wiley & Sons Inc.’s Jossy-Bass division is releasing a file naming more than 26,600 purchasers of Dummies reference books. The file also identifies buyers of Cliffs Notes, fiction titles and other reference materials. About 88% of those listed are at business addresses. The source is direct mail.

Selections: Gender, home/business address, specific topics, state/SCF/ZIP

Price: $100/M

Contact: Infocore Inc., 760-607-2500

Audio/Video Buffs

A postal list identifying better than 12.6 million buyers of music and movie videos has been assembled from mail order transaction and self-reported data. Approximately 40% of these consumers have children. The names of over 9.5 million mail order buyers and 8.6 million bank cardholders are available separately.

Selections: Gender, age, ethnicity, homeowners, video games, electronic product buyers, travelers, Internet connected, state/SCF/ZIP

Price: $60/M (base)

Contact: Focus USA, 201-489-2525

Generation X Prime Prospects

Data was extracted from EthniCenter’s consumer, business and donor databases to build the Generation X Prime Prospects list. Several segments are being offered. The largest identifies nearly 28 million credit cardholders. Others name 25.4 million homeowners, 20 million mail order buyers and 18.2 million women. There are also lists of investors, vacation travelers and various ethnic groups.

Selections: Age, gender, dwelling type, occupation, income, homeowners, credit card, telephone numbers, mail order buyers, state/SCF/ZIP

Price: $160/M (homeowners segment); $68.50/M to $95/M (other segments)

Contact: Ethnic Technologies LLC, 866-333-8324

Investment Quality Trends

A list of 13,340 who subscribe to the La Jolla, CA-based Investment Quality Trends newsletter, which tracks stocks. Subscribers include banks, insurance companies, mutual fund companies, brokerage offices, portfolio managers and investors. Postal subscribers pay $310 annually, e-mail subscribers $26.

Selections: Gender, state/SCF/ZIP

Price: $195/M

Contact: Mal Dunn Associates Inc., 845-278-1200

PLM Business Opportunity

Some 84,600 consumers who bought a kit that outlined instructions for starting a Web site business are identified on the PLM Business Opportunity file. Nearly two-thirds of those listed are men; the age range for the file is 21 to 45. The source is online campaigns. Monthly hotlines are available.

Selections: Gender, age, state/SCF/ZIP

Price: $85/M

Contact: Listdata Management Services Inc., 845-357-1881

Female Execs

A master file has been enhanced with additional data to develop a database of postal and e-mail records for 1.4 million women. More than 50 industries are represented. The Female Executives, Professionals and Business Owners database is derived from online data and other business sources. Home or business addresses can be provided for most records. Phone numbers are available for business addresses. E-mail addresses can be had for those identified as being at home.

Selections: Age, income, presence of children, credit card use, size of company and sales volume, occupation/job title, state/SCF/ZIP

Price: $125/M

Contact: Datagence Inc., 732-842-1001

Short Message Service

Marketers seeking to target text messages to cell phones can rent the Short Message Service file. More than 113 million records are available. Each text message is limited to 160 characters, including opt-in and opt-out information. Unlike e-mail, text messages arrive opened on cell phone screens. Short message codes have been created to transmit text by dialing four- to six-digit codes, rather than the standard 11 digits normally used for sending someone such a message. This file is selectable by cell phone service providers, such as AT&T, Cingular, Nextel, Sprint PCS, T-Mobile and Verizon. The sources include surveys, the Internet and other proprietary data.

Selections: County, area code, pager/beeper, carrier, state/SCF/ZIP

Price: $300/M (base)

Contact: Kroll Direct Marketing Inc., 609-275-2900

National Geographic Society

New list segments identifying wealthy households, families with children and Canadians are being offered by the National Geographic Society. National Geographic’s Gold Household list identifies 696,912 subscribers and members. These households reportedly have incomes in excess of $100,000. Roughly 63% of the records provide men’s names. Their median age is 45 and median household income is $142,000. About 96% are homeowners and 72% are married. The National Geographic Kids subscribers file is the largest with 924,000 records, including 767,429 last-12-month subscribers. Nearly 80% of child subscribers share the magazine with their parents. The smallest segment, National Geographic Canadian catalog buyers, has 1,381 records. Orders ran about $85 each.

Selections: Paid, multibuyers, age, new to file, renewals, hotlines, gender, source, province, state/SCF/ZIP

Price: $100/M to $110/M

Contact: Direct Media Inc., 203-532-2373

Highland Pharmaceuticals

Highland Pharmaceuticals Inc. has put its Norske Skin Therapy products customer file on the market. There are 134,262 last-12-month and 45,375 last-three-month buyers listed. The average unit of sale is $20. Most of these customers are women in their mid-40s with a $50,000 or better annual income.

Selections: State/SCF/ZIP

Price: $100/M (last-12-month buyers)

Contact: Strategic Marketing Services LLC, 973-633-0886

Hospital Connection

More than 137,000 personnel contacts at some 6,500 hospitals nationwide are named on the Hospital Connection master file. Specific information for each facility is available, such as ownership, fax numbers, number of beds and number of employees. Personnel can be selected by departments (administration, business development, home healthcare, marketing, nursing, pharmacy, purchasing, recruitment and surgical). Counts for departments and job titles are pending. The source is telemarketing. At least seven telephone interviews were conducted with each hospital during the last two months.

Selections: Telephone numbers, department, job title, state/SCF/ZIP

Price: $100/M

Contact: Walter Karl Inc., 845-732-7089

Let’s Go Shopping America

This file names 110,000 buyers of general merchandise who responded to television and radio promotions. These consumers were offered free shipping and received a gift as incentives to place an order. Products sold over the last 12 months include electronics, collectibles, fitness gear and bath items.

Selections: Monthly hotline, gender, phone, state/SCF/ZIP

Price: $95/M (base)

Contact: Pioneer Pacific List Marketing Inc., 818-783-7500

Universal Star Council

Novelty certificate buyers can be found on the Universal Star Council’s postal and e-mail lists. These recently released files identify some 25,000 consumers who paid $40 to $90 to receive certificates, suitable for framing, that assign people’s names to stars visible in the nighttime sky. One name per star is assigned, but the names are not recognized by any scientific organization, only by the private Universal Star Council. The certificates are sold primarily as gifts. The source is the Internet.

Selections: State/SCF/ZIP

Price: $115/M (postal); $125/M (e-mail)

Contact: Loring Direct Response Inc., 845-708-0100

Business America HR

Data from the Business America master file was crunched to develop a list segment of human resources professionals. Business America Human Resources Decision Makers contains 537,000 records. Sixty-five percent of these individuals are men. The sources are state registries, trade publications, trade shows and direct response data.

Selections: Gender, state/SCF/ZIP

Price: $80/M

Contact: Country Marketing Ltd., 315-895-7737

TV Inc.

Infomercial marketer TV Inc. has a list of consumers who made purchases in response to network and cable TV ads. The file consists of 20,688 first quarter buyers. Roughly 65% of the customers are women. They spent between $70 and $200 for diet and fitness products.

Selections: Product category, gender, state/SCF/ZIP

Price: $100/M

Contact: Impulse Media, 203-825-4652

Marketernet Subscribers

Several subscriber lists compiled by Marketernet LLC are on the market. Files such as Health and Fitness Subscribers from Marketernet, with 23.3 million records, were assembled from various sub lists and other direct response data. Other subscriber categories offered include culinary, family and general, sports, news and financial, photography, and religious.

Selections: Age, credit card buyers, dwelling type, gender, homeowners, marital status, occupation, telephone numbers, presence of children, number of adults in household, book readers, donors, direct mail purchasers, ethnic, mortgage characteristics, PC owners, property, state/SCF/ZIP

Price: $70/M (health and fitness)

Contact: Aggressive List Management Inc., 847-304-4030

Williams-Sonoma


DIRECT listline

NEW LISTS

Today’s Male

This customer file identifies more than 5.6 million men who bought grooming and general merchandise for themselves or beauty products and intimate apparel for the women in their lives during the last 12 months. The average age of those listed is 42; their typical salary is $48,000 a year. The file has been coded to identify ethnicity, use of native language and religious background. The source is direct mail.

Selections: Ethnicity, religion, book readers, gourmet/specialty foods, women’s products, gifts, general merchandise, quarterly hotline

Price: $65/M

Contact: Response Media Products Inc., 770-936-6248

Lockwood Publications

Lockwood Publications Inc.’s business master file identifies 36,676 subscribers to such magazines as Smokeshop, Tea & Coffee Trade Journal, Tobacco International and Distribution International. Subscribers reportedly are in direct control of business-related purchasing decisions in their respective industries. Separate lists with subscriber counts ranging from 4,249 to 12,069 are available for all but Distribution International. The source is direct mail.

Selections: State/SCF/ZIP

Price: $120/M to $150/M; $650 for Tobacco International’s entire file

Contact: MetaResponse Group, 954-360-0644

Cookie Buyers

The individuals named on the Chocolate Chip Cookie Nirvana list paid $60 to receive a decorated tin full of cookies via FedEx. There are 35,853 April 2004 hotline names on this file. The count for the quarterly hotline is 105,000. Eighty percent of the sales were made to women. Their median age is 45; average income $50,000.

Selections: Gender, state/SCF/ZIP

Price: $100/M (April buyers)

Contact: VentureDirect Worldwide, 212-655-5153

West Elm Internet Buyers

An online buyers file is available from home furnishings cataloger West Elm. The 24,263 customers listed here spent an average of $200 per order over the last six months. Most are 25 to 39 years old and earn $70,000 or more annually. Roughly two-thirds of those on the file are women.

Selections: Dollar amount of purchase, gender, state/SCF/ZIP

Price: $125/M

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

Same-Sex Marriage Licenses

This is a list of 4,031 same-sex couples who obtained a marriage license in San Francisco during February and March. Most of those named on the file live in California. However, records are included from every state except Maine, Mississippi, West Virginia and Wyoming. A handful of listings identify couples from nine foreign nations. More than 55% of these couples are 36 to 50 years old, 25% are between age 18 and 35 and 17% are between 51 and 65. More than 68% are college educated. Fifty-seven percent of the couples are lesbian. Even though this is a compiled file, sample direct mail pieces are required. Public records are the source.

Selections: None offered

Price: $175 (entire list)

Contact: Triangle Marketing Services Inc., 212-242-4040

Just Moved Spanish-Speaking

This compilation of recent movers identifies Spanish-speaking households. A total of 715,500 records are available. This file is derived from real estate records by date of sale, as well as data overlays.

Selections: Hotlines, mortgage information, home value, lifestyle, demographics, state/SCF/ZIP

Price: $100/M

Contact: Catamount Group, 203-778-4110

National Senior Golf Association

The National Senior Golf Association has put its file of 46,380 traveling golfers on the market. NSGA memberships are sold for $35 by direct mail. The NSGA organizes 54 amateur tournaments and golf vacations worldwide. Members, who are 50 years of age and older, typically spend $1,000 to $3,000 for lodgings at four- and five-star resorts. Men comprise roughly 80% of the file. No telemarketing is allowed.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: American List Counsel Inc., 609-580-2942

Motor Ship

A file featuring the names of 4,221 U.K. subscribers to this Highbury Business maritime magazine. The controlled-circulation readership includes professionals who design, build, repair and operate merchant ships. The file lists managing directors, chairmen, directors and other executives.

Selections: Job title/function, business/industry, company type, geographic

Price: $300/M

Contact: Bethesda List Center Inc., 301-986-1455

Voter Registration Files

Three new compilations of registered voters offer the names of 3.6 million Democrats, 2.7 million Republicans and 81,719 independents. Also available are demographic and psychographic data enhancements. Telephone, e-mail and donor selects can be had for Democrats and Republicans. The sources include public records.

Selections: Household income, telephone numbers, exact age, lifestyle interests, presence of credit card, children by age, length of residence, homeowner, marital status, mail order buyer, gender, state/SCF/ZIP

Price: $75/M (postal); $90/M (telemarketing); $205/M (e-mail)

Contact: Mail Marketing Inc., 201-750-3222

AutoBuyers Minivan/SUV

Postal and e-mail segments from the AutoBuyers Minivan and SUV buyers files are on the market. The postal segment has 143,041 names; there also are 98,031 e-mail records available. These are individuals who’ve done online research to prepare for making a vehicle purchase. Roughly 60% are men, 70% attended college and 36% have better than a $75,000 income. Web sites are the sources.

Selections: Lifestyle, adult’s/child’s age, estimated income, automobile make/type, automobile price range, recency, gender, state/SCF/ZIP

Price: $80/M (postal); $150/M (e-mail)

Contact: Worldata, 561-393-8200

FreeTradeMagazineSource.com

Nearly 30,000 subscribers to various trade magazines are named here. This Web site subscription service is owned and operated by Information Refinery Inc., which also manages the subscriber file. Identified are professionals in such industries as agriculture, architecture, building, business communications, computers, insurance, interior design, mechanics, mining, travel and the wholesale trade.

Selections: Telephone/fax numbers, address verified

Price: $125/M

Contact: Information Refinery Inc., 201-529-2600

HR.com Canadian

The human resources news and information Web site HR.com has come out with a Canadian list segment. The HR.com Executives at Postal Address Canada list offers 13,461 names. The site targets consultants, HR executives and vendors in the market. A U.S. list segment with 108,551 records has been available since August 2003.

Selections: Job function/title, number of employees, industry, job specialty, gender, state/SCF/ZIP

Price: $125/M

Contact: Response Media Products Inc., 770-220-5061

USA Online Business Execs

This 2.7 million-record file names executives who reportedly use the Internet for all their purchases, including communications and advertising. The data was compiled online and verified by phone. This is strictly a postal list. No e-mail addresses are available.

Selections: Sales volume, state/SCF/ZIP

Price: $100/M

Contact: Carney Direct Marketing Inc., 800-240-3349,

Lifelines Database

Continuity club marketer International Masters Publishers’ enhanced Lifelines database is available for rent. The count of last-12-month buyers exceeds 1 million names. Data used for the enhancement comes from the InfoBase database, making it possible to offer more selections, including ethnicity and religion. About 60% of the publisher’s customers are women. They spend $6 to $22 for each shipment received.

Selections: First time paid, age of adult/child, areas of interest, credit card, dollar amount of purchase, dwelling type, gender, homeowner, income, length of residence, marital status, multibuyers, number of shipments, presence of children, telemarketing, vehicle type, state/SCF/ZIP

Price: $95/M

Contact: Direct Media Inc., 203-532-2392

Diagnosis High Cholesterol

The Diagnosis High Cholesterol list names 780,000 who are concerned about that health problem. These people requested medical and fitness offers from third-party online advertisers after reporting their cholesterol status in surveys.

Selections: Hotlines, gender, age, income, phone, e-mail, state/SCF/ZIP

Price: $100/M (base)

Contact: Catamount Group, 203-778-4110

Hunter & Fisherman

Walter Karl Inc. has assembled more than 1.9 million records to launch the Hunter & Fisherman database. This file is split about 50-50 male and female. It was developed using statistical models based on magazine subscriber records and data from Donnelley Marketing’s DQI3 database. Self-reported and behavioral data are used for the modeling.

Selections: Age, income, homeowners, marital status, presence of children, credit card, mail order buyers, donors, telephone numbers, lifestyle interests, telephone, gender, state/SCF/ZIP

Price: $80/M (base)

Contact: Walter Karl Inc., 845-732-7089

OfficeMax SOHO

A new list from OfficeMax targets businesses with 50 or fewer employees at their primary location. The last-12-month count is more than 1 million for the OfficeMax Small Office/Home Office file. Inquiries for telemarketing will be considered for an additional $35/M.

Selections: Hotlines, gender, max per company, source, telemarketing, state/SCF/ZIP

Price: $110/M (base)

Contact: MeritDirect, 914-368-1046

Diet Product Buyers

This is a list of weight-conscious consumers derived from retail transactions and survey responses. Retailers used universal product codes on packages to identify six categories of weight-loss items which were paid for by check or credit card. Nearly 3 million customer names are on the file. There is also a segment naming 1.3 million consumers who responded to telephone or printed surveys and said they were interested in weight control.

Selections: Low-calorie sweeteners, weight-control liquids/snacks, fitness drinks, tablets and capsules, diet books, demographics

Price: $100/M

Contact: Loring Direct Response Inc., 845-708-0100

Real Estate Investors

SynapseConnect Inc. is releasing an investors file generated from its magazine subscription Web site. There are 109,845 names on the Real Estate Investors from MagazineOutlet.com e-mail list. The file identifies individuals who bought books, magazines, software and videos, or attended seminars related to buying and selling real estate.

Selections: None offered

Price: $175/M

Contact: Worldata, 561-393-8200

Small Business Online

Some 164,350 small business owners are identified on this membership list. Those named here paid $354 annually to join a program that provides members a Web site and various financial services such as debt collection and credit card processing. They applied for membership on the Internet or directly through the company. Monthly fees are charged on their telephone bill.

Selections: SIC, number of employees, gender, state/SCF/ZIP

Price: $95/M

Contact: Listdata Management Services Inc., 845-357-1881

After 5 Catalog

The After 5 catalog list offers a total of 12,865 last-18-month buyers. There also are segments with 10,333 last-12-month and 8,097 last-six-month buyers. After 5 sells cookbooks and products related to home d


DIRECT listline

NEW LISTS

Eli Research Publications

Medical newsletter publisher Eli Research Inc. is offering the Eli Research Publications database identifying 313,790 healthcare and financial professionals. Those named here paid $300 to $500 to receive monthly newsletters covering various aspects of the healthcare industry.

Selections: Specialty, home/business, state/SCF/ZIP

Price: $150/M (database); $125/M to $130/M (other files)

Contact: Edith Roman Associates Inc., 800-223-2194

Improving Your Health

This last-48-month master file offers the names of 2.1 million individuals who provided information by direct mail indicating an interest in improving their health and lifestyle. The median age of those listed is 40. Last-two-week and other hotlines are available, in addition to self-reported spousal information.

Selections: Hotlines, gender, lifestyle, age, presence of children, income, marital status, occupation, education, state/SCF/ZIP

Price: $120/M

Contact: Infocore Inc., 760-607-2500

Cystic Fibrosis Foundation (Spanish)

The Cystic Fibrosis Foundation is releasing a list of donors who responded to Spanish-language direct mail since the organization began sending out appeals in Spanish during mid-2003. Some 15,300 donors gave $10 on average. Women account for nearly half of those listed on the file.

Selection: State

Price: $110/M

Contact: RMI Direct Marketing Inc., 203-825-4616

Consumer Lifetrends DB

A database offering highly specialized selections, including the specific types of credit cards and insurance that individuals have, is on the market. Names of more than 5.3 million credit cardholders are offered. Information on the Consumer Lifetrends Responder Credit Card database is derived from online surveys and registries. More than 28 selects are available, including self-reported credit ratings, number of cards and number of credit card investments by type, in addition to standard selects.

Selections: Hotlines, age, contributors, gender, presence of children, state/SCF/ZIP

Price: $85/M (base)

Contact: ListSolutions, 732-967-1516

Financial Opportunity Seekers

The names of some 654,500 financial opportunity seekers are now available. These people purchased books, tapes and manuals to learn about starting a home business. Women account for 70% of buyers. The average unit of sale was $40. About 20,000 records are generated for a monthly hotline. Space advertising and direct mail are the file’s sources.

Selections: Gender, age, state/SCF/ZIP

Price: $90/M (base)

Contact: Listdata Management Services Inc., 845-357-1881

Cambridge Medical Products

This catalog file identifies 46,424 who purchased preparations over the past 12 months to help maintain healthy joints. They paid $50 to $250 for JointEase, Move Easy, Aspronol and supplements such as HGH Gold.

Selections: Telephone, hotlines, home/business address, state/SCF/ZIP

Price: $100/M

Contact: MKTG Services, 215-968-5020

Tennis Week

Tennis Week News Inc. is offering a list of 25,443 active subscribers to Tennis Week magazine, which covers major tournaments around the world. Subscribers’ median age is 36; their average annual income is $120,900. Three-quarters of those on the file are members of tennis clubs, 93% have credit cards and 79% are college graduates.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: MeritDirect, 914-368-1069

The Model Parent

Statistical models using magazine subscriber records and data enhancements from Donnelley Marketing’s DQI3 consumer and lifestyle information database were used to assemble the 1.8 million-record Model Parent file. Phone numbers, demographic and lifestyle selections are available. The median age of these men and women is 33. They earn $55,000 a year on average and 55% are college educated.

Selections: Age, income, age of child, homeowner, donors, lifestyle interests, marital status, gender, credit card, telephone numbers, state/SCF/ZIP

Price: $80/M

Contact: Walter Karl Inc., 845-732-7089

Money Making Networks

This list identifies 12,691 recent opportunity seekers. These individuals purchased information about opening home-based businesses and other income-generating projects. New names reportedly will be added monthly. The sources are direct mail, telemarketing, space advertising and the Internet. Women make about 58% of these purchases.

Selections: Age, income, credit card, homeowner/renter, home value, presence of children, gender, latest month, state/SCF/ZIP

Price: $90/M

Contact: Research & Response International Inc., 212-489-8610

Just Connected Movers

Beach List Services Inc. has come out with a file of new movers that’s based on telephone company records. Just Connected Movers offers 9.2 million names. It identifies consumers who moved within the last six months. Several hotlines are available, including a last-14-day selection.

Selections: Hotlines, dwelling type, radius pull, area code/prefix, telephone numbers, gender, marital status, county/state/SCF/ZIP

Price: $100/M (base)

Contact: Beach List Services Inc., 615-356-1100

America’s Expectant Mothers

Carney Direct Marketing is renting a list identifying new and expectant mothers using birth shower registration records. The names of some 456,560 mothers are offered here, in addition to a monthly hotline with counts exceeding 100,000. These women are generally age 20 to 35 with a $35,000 or higher yearly income.

Selections: Trimester, income, monthly hotline, state/SCF/ZIP

Price: $100/M

Contact: Carney Direct Marketing, 800-240-3349

Harvard Business School Subs

The Harvard Business School Publishing Newsletter U.S. file features the names of 22,050 subscribers. The equivalent Canadian file identifies 2,136. These names come from the sub files of Harvard Management Update, Negotiation, Strategy & Innovation, and the Balanced Scorecard Report. Subscriptions run from $99 to $750. The source is direct mail.

Selections: Paid, gender, province/state/SCF/ZIP

Price: $150/M (U.S.); $160/M (Canadian)

Contact: Lake Group Media Inc., 914-925-2249

Credited Investors

Individuals who’ve expressed interest in launching a home-based business are identified here. These 9,172 men and 7,331 women bought books, magazines or attended seminars related to getting a business up and running. The average unit of sale was $50. Three-quarters of those listed are married and range in age from 35 to 64. Most hold professional or managerial positions. The source is direct response.

Selections: Phone, gender, state/SCF/ZIP

Price: $175/M

Contact: VentureDirect Worldwide, 212-655-5153

Ascend Media’s Gaming Trades

Statlistics is renting Ascend Media’s subscriber lists for Indian Gaming Business and Slot Manager magazines. The first title reaches 6,330 tribal gaming executives, regulatory officials, managers and suppliers involved in bingo or casino operations. The source is direct mail. Slot Manager offers the names of 8,898 subscribers. Both quarterlies are bundled for delivery with International Gaming & Wagering Business, a magazine published by the National Indian Gaming Association.

Selections: Phone numbers, state/SCF/ZIP

Price: $120/M

Contact: Statlistics, 203-778-8700

Wealthy Active Investors DB

Walter Karl Inc. used statistical models to assemble a database of investors who subscribe to business publications. Wealthy Active Investors names close to 2 million. These records are derived from self-reported and behavioral data, matched to and enhanced with information from Donnelley Marketing’s DQI3 database.

Selections: Age, income, homeowner, marital status, presence of children, credit card, mail order buyers, donors, telephone, lifestyle interests, gender, state/SCF/ZIP

Price: $80/M

Contact: Walter Karl Inc., 845-732-7089

Small Business Select

Select Publishing Inc. has a new list naming 100,000 small business owners. The sources are direct mail, telemarketing, mail surveys and the Small Business Select card pack. Each of these business owners have 12 employees on average.

Selections: State/SCF/ZIP

Price: $85/M

Contact: Names and Addresses Inc., 847-850-1012

Hardy Diesel Home Energy Catalog

Hardy Diesel and Equipment Inc. is releasing the 102,232-name customer list from its Hardy Diesel Home Energy Catalog. The book features alternative energy systems for homes and offices, including solar and wind power, in addition to diesel and propane-based systems. An average purchase runs $2,500. Virtually all customers are men. The sources are direct mail, space advertising and card packs.

Selections: Recency, state/SCF/ZIP

Price: $95/M

Contact: McCarthy Media Group Inc., 608-837-4343

Ethnic Financial Services

This list of ethnic credit cardholders offers more than 3.3 million names and projected quarterly hotline counts with 1.3 million records. Data is being assembled from credit processing agencies, retailers and enhanced compiled lists. Separate segments with hotlines are being offered for African Americans, Asian Americans and Hispanic Americans

Selections: Ethnicity, age, income, gender, language preference, purchase behavior, homeowners, presence of children, mail order buyers, payment indicator, state/SCF/ZIP

Price: $65/M

Contact: Response Media Products Inc., 770-936-6248

BlackSingles.com

Single Concepts Inc. tapped VentureDirect Worldwide’s XactMail Network division to rent an e-mail list of registered members from paid Web site BlackSingles.com. The count is 173,121. About 55% of these site users are women, average age 28; 85% are college educated.

Selections: Age, occupation, gender, marital status, sexual preference, smoking habits, hotline

Price: $175/M

Contact: XactMail Network, 212-655-5110

Barefoot Books

Children’s books cataloger Barefoot Books is offering the names of nearly 5,000 last-12-month buyers and catalog requesters. Most customers are women, about 32 years old, who have children 8 years of age and younger. The average sale is $60. Sources include direct mail, space advertising, retail and the Internet.

Selections: State/SCF/ZIP

Price: $85/M

Contact: Catalyst Direct Marketing, 201-405-1414

Sterling Media Canadians

A Canadian list from Sterling Media recently was released. The nearly 1 million records, which were generated from online marketing campaigns, are sourced from Sterling’s parent company Vendare Group’s database. Sterling offers games, sweepstakes, coupons and other promotions. Vendare captures data from Web site registrations and online transactions. Various click-through selections are available based on wants, needs and interests.

Selections: Clickthrough categories, hotlines, age, gender, state/SCF/ZIP

Price: $85/M

Contact: Catamount Group, 203-778-4110

Save the Children

Save the Children’s enhanced list names 103,097 donors. Their $25 average contributions provide funding for health, education and economic opportunity programs that benefit kids in 40 nations, including the United States. About a third of these people have household income above $100,000.

Selections: Gender, household income, mail order buyers, adult’s/children’s age

Price: $80/M

Contact: 21st Century Marketing, 203-487-3104

House Beautiful Z-24 Enhanced

An enhanced version of House Beautiful magazine’s subscriber file is now on the market A total of 486,260 active subscribers are identified. Information shared by more than 400 catalogers participating in the cooperative Z-24/CircBase database makes it possible to choose numerous product selections from this file. A typical subscriber is 45 years old and has household income of $112,000 a year.

Selections: Product category, recency, gender, state/SCF/ZIP

Price: $95/M

Contact: Direct Media Inc., 203-532-2434

U Love to Read

A list of magazine subscribers who’ve committed to a 60-month magazine subscription is being rented by Listdata Management Services Inc. A universe of 931,104 names is available. Subscribers named here chose magazines for $2.77 per week. Once the sales were completed, subscribers were given an 800 number so they could cancel their subscriptions at any time. The source is inbound telemarketing.

Selections: Monthly hotline, gender, state/SCF/ZIP

Price: $85/M

Contact: Listdata Management Services Inc., 845-357-1881

Walking for Health

Infocore Inc. has introduced a last-48-month master file that identifies more than 5.2 million men and women who regularly walk for health maintenance. All the data on this file, including numerous lifestyle selections, is self-reported. One of the hotlines offered provides weekly names. The sole source is direct mail.

Selections: Hotlines, lifestyle, income, occupation, age, presence of children, marital status, education, gender, state/SCF/ZIP

Price: $120/M (base)

Contact: Infocore Inc., 760-607-2500

Lifetime Magazine

Hearst Corp. has released a file of subscribers to Lifetime magazine. A total of 412,673 actives are listed. Published jointly by Hearst and Walt Disney Co., Lifetime is modeled after the cable TV station of the same name. The typical subscriber is a 39-year-old woman with median household income of $75,000.

Selections: Hotlines, age, address changes, gender, home address, income, Nielsen count, income, paid, parents of, children by age, source, state/SCF/ZIP

Price: $100/M

Contact: Direct Media Inc., 203-531-2434

Risky Business Hispanic Hotfile

This is a postal list of nearly 60,000 Hispanics who responded to online business opportunities. They paid an average of $200 on a credit card to receive information about money-making business ventures.

Selections: Quarterly hotline

Price: $85/M

Contact: Catamount Group, 203-778-4410

Old Money Values

Self-reported data from multiple direct mail surveys has been assembled to create the Old Money Values list. A total of 155,008 last-12-month names are available. Most of the people listed are 35 to 55 years old with a $100,000 or higher household income. Some of their interests include attending cultural arts events and collecting art and antiques.

Selections: Household income, quarterly hotline, phone numbers, exact age, lifestyle interests, presence of credit card, children by age, length of residence, gender, homeowner, marital status, mail order buyer, state/SCF/ZIP

Price: $90/M

Contact: Mail Marketing Inc., 201-750-3222

The Energy Letter

This is a list of 300,000 subscribers to investment newsletters such as The Energy Letter. An average subscription costs $250. Most of these individuals are accredited investors. Their average household income is $250,000, and median age is 60. Direct mail is the source.

Selections: Gender, state/SCF/ZIP

Price: $200/M

Contact: Carnegie Marketing Associates, 310-540-4757

Essential Nutritional Health Buyers

A file of diet, nutritional supplements and vitamin buyers drawn from the Internet and space advertising is available. The Essential Nutritional Health Buyers file contains the names of 43,000 who spent $23 to $50. The monthly hotline count is about 5,000.

Selections: Gender, age, state/SCF/ZIP

Price: $100/M

Contact: Listdata Management Services Inc., 845-357-1881

Expo Magazine

Expo Magazine’s postal and e-mail lists are on the market. A total of 5,569 controlled-circ subscribers and 3,299 e-mail addresses are offered. Expo is the official magazine of the International Association for Exhibition Management, published by Ascend Media. Its readers manage trade exhibitions and conventions.

Selections: Business/industry type, job function, state/SCF/ZIP

Price: $120/M (postal); $1,400 (entire e-mail file)

Contact: Statlistics, 203-778-8700

Internet Survey Group

Individuals who’ve completed an online lifestyle survey are listed here. As an incentive to participate in the poll, plasma-screen TVs were awarded to two selected people. A universe of 60,000 names is being offered. The Internet Survey Group file reportedly is growing by about 13,000 hotline names per month.

Selections: Gender, date of birth, income, marital status, state/SCF/ZIP

Price: $85/M

Contact: Carney Direct Marketing Inc., 800-240-3349

Idea Village Web Buyers

Idea Village Products Corp. has released a postal list of online buyers generated by direct response TV. It includes the names of 57,183 first-quarter purchasers and a March hotline with 10,445 names. The unit of sale ranges from $20 to $50, all on a credit card.

Selections: E-mail, gender, state/SCF/ZIP

Price: $100/M (postal); $110/M (e-mail); $250/M (telemarketing)

Contact: Impulse Media, 203-825-4652

Healthy Living Lifestyle

The names of more than 500,000 women who responded to infomercials or space advertising and purchased human growth hormone are being offered on the Healthy Living Lifestyle file. The unit of sale ranges from $75 to $300. Walter Karl Inc. is the manager. These customers range in age from 30 to 55 and their average income is $40,000. Only about 5% of these individuals are men.

Selections: Hotlines, credit card, state/SCF/ZIP

Price: $80/M (base)

Contact: Walter Karl Inc., 845-620-0700

Self-Improvement Consumers

This is a list of men and women who responded to direct mail offers related to health and spirituality. Women account for 56% of the 4.2 million individuals named here. Eight separate hotlines are available, including a weekly one. Numerous lifestyle selects are offered.

Selections: Hotlines, lifestyle, gender, age, presence of children, income, marital status, occupation, education, state/SCF/ZIP

Price: $120/M

Contact: Infocore Inc., 706-607-2500

African-American Golfers

Mail Marketing Inc. is offering a list that identifies nearly 200,000 African Americans who play golf. The source for the African-American Golfers file is direct mail surveys. Additional demographic and psychographic data are available.

Selections: Household income, phone, exact age, lifestyle, presence of credit card, children by age, gender, homeowner, marital status, mail order buyer

Price: $90/M

Contact: Mail Marketing Inc., 201-750-3222

Demographic Voter DB

KnowledgeBase Marketing’s demographic voter database identifies 25 million registered voters from 17 states and the District of Columbia. Postal and e-mail addresses are available. Among the demographic selections offered are bankruptcy suppression and contact lens wearers. A party-affiliation select for 19 million records is being offered free.

Selections: Demographic, Prizm/MicroVision neighborhood, 2000 census data, children’s presence by age, number of children, dwelling type, education, estimated income, exact age, family position code, gender, height/weight, homeowner, length of residence, mail order buyer, mail responsive, marital status, median net worth, occupation, ethnic/race code, telephone, county, state/SCF/ZIP

Price: $40/M (base)

Contact: KnowledgeBase Marketing Inc., 972-705-2779

Online Furniture Buyers

Milwaukee-based National Business Furniture is releasing customers’ names from its OfficeFurniture.com and Furniture.com divisions. The smaller FurnitureOnline.com home furnishings buyers list offers 22,544 names, including 11,572 buyers from the last 12 months, who spent an average of $150 per order. OfficeFurniture.com identifies 33,526 buyers. There are 9,475 last-12-month buyers named; the typical order was $150.

Selections: Purchase amount, recency. business/home address, gender, state/SCF/ZIP

Price: $105/M

Contact: Lake Group Media Inc., 914-925-2475

IT Business Edge Newsletters

Subscribers to six IT Business Edge e-mail newsletters, published by Narrow Cast Group LLC, are now available. The combined count for all newsletter subs is 16,321, but individual counts are available for each newsletter. The titles are Maximizing IT Investments, Aligning IT & Business Goals, Integrating the Enterprise, Fortifying Network Security, Empowering a Mobile Work Force and Optimizing Network Infrastructure. The majority of this audience consists of CEOs, CIOs and vice presidents in the information technology field. Some 56% of these individuals work at companies with 100 or more employees; 32% are at firms with 1,000 or more employees.

Selection: Newsletter

Price: $300/M

Contact: Direct Media Inc., 203-532-2455

NCRG

The National Conference and Research Group’s list of 13,221 attendees has been released. NCRG sponsors conferences on such topics as information technology, securities trading, franchising, telecommunications, biopharmaceuticals, insurance, construction, financial services and taxation. Attendees include senior executives, corporate lawyers and other business professionals concerned with legal and regulatory issues. Conference fees range from $995 to $1,395. The sole source is direct mail.

Selections: Industry, area of practice, state/SCF/ZIP

Price: $200/M

Contact: Marketry Inc., 425-451-1262

Health/Natural Food Enthusiasts

This last-48-month master file identifies 4.8 million men and women who responded to various direct mail offers. The Health/Natural Foods Enthusiasts list includes records as recent as March 2004. Five hotlines are offered, including weeklies and those for the last 12 to 24 months.

Selections: Lifestyle, age, presence of children, income, marital status, occupation, education, gender, state/SCF/ZIP

Price: $120/M (base)

Contact: Infocore Inc., 760-607-2500

Association of Engineering Geologists

Membership records from the Association of Engineering Geologists have become available for rental. The inaugural list manager is Infocus Marketing. A total of 2,129 paid members are being offered. The file provides the names of geologists and geological engineers who paid $75 in annual dues. AEG members generally work in close coordination with construction, foundation and highway engineers, and consult with environmental professionals.

Selections: State/SCF/ZIP

Price: $300 (entire file)

Contact: Infocus Marketing, 800-708-5478

Pro AV Magazine

Postal and e-mail files from Ascend Media’s Pro AV magazine have become available. A total of 16,708 active subscribers are being offered on the postal segment. The e-mail file contains 3,299 records. This controlled-circulation magazine targets audio and video professionals. About 93% of readers have the authority to purchase, specify and recommend products and services.

Selections: Primary business, job title, state/SCF/ZIP

Price: $120/M (postal); $1,800 (all e-mail records)

Contact: Statlistics, 203-778-8700

B2B Bonanza

Data derived from e-mail campaigns and online registration forms are being assembled for the B2B Bonanza master file. This compilation of 4 million businesses is growing at a rate of about 100,000 names per month. These names and addresses have been verified for postal mailing use. Data is captured through several third-party contracts. Most of the companies listed do business on the Internet. About 80% of the individuals named here are men.

Selections: SIC/NAICS codes, monthly hotlines, titles, number of employees, annual income, number of computers, descriptions, gender, age, state/SCF/ZIP

Price: $95/M (base)

Contact: Listdata Management Services Inc. 845-357-1881

MANAGEMENT CHANGES

Figi’s Inc.

Adrea Rubin Management Inc. has been chosen to manage a pair of food and gift marketer Figi’s Inc.’s lists. The larger Figi’s Fancy Food and Gift Buyers file identifies more than 1.5 million customers. Figi’s Gift Gallery list comes with 139,590 records. Figi’s screens customers and offers $70 to $120 in credit to make purchases. Seventy percent of its customers choose a deferred billing option. Women comprise about 72% of the customer base. The average unit of sale is $80. The sources are direct mail and the Internet.

Selections: Cash/credit card, hotlines, catalog requester, gift/personal buyers, Internet buyers, new to file, multibuyers, dollar amount spent, product, personalized products, state/SCF/ZIP

Price: $95/M (base)

Contact: Adrea Rubin Management Inc., 212-487-3783

Golf Publications

Direct Media Inc. is overseeing the newly enhanced Golf Digest Companies master file, in addition to taking on management responsibilities for three Condé Nast golf magazine lists. The master file offers the names of 1.9 million subscribers to Golf Digest, Golf for Women and Golf World magazines, and is enhanced with demographic and lifestyle elements from the InfoBase database. Women account for only 6% of the names listed. The average subscriber is 50 years old with a household income of $141,000 and a net worth of nearly $1 million.

Selections: Hotlines, address changes, gender, source, gift givers, Canadian, province, state/SCF/ZIP

Price: $105/M

Contact: Direct Media Inc., 203-532-3845

Thomson/Sheshunoff Files

Thomson Media’s Sheshunoff division has awarded its master file and 11 subfiles to Aggressive List Management Inc. This database offers subscriber names from a variety of fields, including banking, financial services, credit unions, insurance, higher education and government agencies. It names 79,785 buyers, subscribers and trial customers. The new Operations MIS DP file identifies 10,896 professionals who paid an average of $350 for products related to management information systems and data processing. Also available are the names of attorneys working in the banking and financial services sector, and professionals concerned with regulatory compliance.

Selections: Job function/title, gender, institution type, products purchased, asset size, one per company, state/SCF/ZIP

Price: $165/M

Contact: Aggressive List Management Inc., 847-304-4030

BusinessWeek Portfolio

MeritDirect has picked up several more BusinessWeek lists. It already was handling a number of e-mail files and a consumer database for the magazine. It now will also oversee four postal files and the magazine’s multichannel database, which includes a combination of 347,919 e-mail and postal records. BusinessWeek’s postal master file names 628,734 subscribers. Other postal lists identify management, corporate executives and small business professionals.

Selections: Business/industry, title, monthly hotline, gender, age, income, annual sales, home/business address, number of employees, lifestyle, state/SCF/ZIP

Price: $130/M to $140/M (base)

Contact: MeritDirect, 847-492-1350

Kevin’s Fine Outdoor Gear & Apparel

D-J Associates has been named manager of the list from Kevin’s Fine Outdoor Gear & Apparel, which includes the names of 11,647 who made a purchase over the last year. Some 70% of these customers are men. Their average order exceeds $120.

Selections: Gender, state/SCF/ZIP

Price: $125/M

Contact: D-J Associates, 203-431-8777

NAMG’s Hunting/Fishing Clubs

North American Membership Group Inc. selected Chilcutt Direct Marketing to manage nine lists related to its hunting and fishing clubs. NAMG promotes lifestyle clubs to men through membership, publishing and continuity marketing programs. The North American Hunting Club file offers the names of 677,108 active members. The typical member is 46 years old and earns $62,500 a year on average. About 88% are homeowners. The fishing club file identifies 382,961 members. These individuals are generally about age 48 and make $60,800 annually. About 65% are homeowners. Separate lists of Canadian members, product buyers, bow hunters and master files are available. Each file offers numerous list segments. The source is direct to publisher.

Selections: Canadian, hotlines, change of address, gender, hotlines, paid, source, state/SCF/ZIP

Price: $95/M to $150/M (base)

Contact: Chilcutt Direct Marketing, 903-577-1551

Heartland Music/Serenade

Infinity Resources Inc. has chosen Catalog Corp.’s Acme List Management division to represent the Heartland Music and Serenade catalog lists. The Heartland Country and Rock file consists of 121,175 customers. At least 60% are men, who on average are 53 years old. A order runs about $54. There are 13,672 names on the Serenade music catalog list. The typical Serenade customer is about 50 years old and spends $48 per order.

Selections: Dollar amount spent, gender, state/SCF/ZIP

Price: $95/M

Contact: Acme List Management, 847-587-1160

Mad Magazine and DC Comics

The DC Comics subsidiary of Warner Bros. Entertainment Co. has appointed Millard Group Inc. to manage the Mad Magazine and DC Comics lists of active subscribers. Mad’s file identifies 83,449 subscribers. About 80% are men. Subscribers’ average age is 23, but 28% are 30 or older. The sources are bind-in cards, agents and direct mail. DC Comics has 48,769 active subscribers on its file. Their average annual income is $40,000. Fifty-four percent are men, 53% are credit card buyers and 36% are homeowners. About 60% of these individuals are between age 35 and 54.

Selections: State/SCF/ZIP

Price: $75/M (DC); $85/M (Mad)

Contact: Millard Group Inc., 603-924-9262

United Research Publishers

ClientLogic Specialists Marketing Services has been chosen to manage the United Research Publishers list. Quarterly counts for 2003 are being offered, with 13,000 to 22,000 names each. This is a list of seniors who responded to space advertising and purchased books about various health topics. The average unit of sale was $18. Records going back to 2000 are available. (This file previously was managed under the name Health Tips by Macromark Inc.)

Selections: Gender, state/SCF/ZIP

Price: $100/M (base)

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

Pfingsten Publishing

McCarthy Media Group Inc. has been tapped to manage three controlled-circulation files for Pfingsten Publishing LLC. Pfingsten’s circulation department previously coordinated list rentals. MRO Today is the largest publication with 120,017 records, followed by Progressive Distributor with 40,016 and Contractor Tools and Supplies magazine with 25,905 records. MRO Today is sent out to manufacturing firms which are categorized under Standard Industrial Codes 20 through 39. Most of the subscribers listed here reportedly are concerned with industrial maintenance, repair, operations and procurement. Contractor Tools and Supplies reaches commercial and multifamily residential and specialty trade contractors. Around 97% of these subscribers have purchasing authority. Sales, management and promotions professionals involved with industrial products distribution receive Progressive Distributor.

Selections: SIC, job title, number of employees, products, distributor associations, state/SCF/ZIP

Price: $125/M

Contact: McCarthy Media Group Inc., 608-837-4343

Chamisa Ridge

Catalyst Direct Marketing is now managing Chamisa Ridge Inc.’s file of catalog customers. Chamisa Ridge is a marketer of herbal remedies for horses and other animals. It also offers a selection of equestrian-inspired apparel, jewelry and gifts. A majority of the 8,827 last-12-month buyers are women. There are also some 16,550 last-24-month and 5,780 last-six-month buyers’ names available. The average unit of sale is approximately $80.

Selections: Gender, state/SCF/ZIP

Price: $100/M (last-12-month buyers)

Contact: Catalyst Direct Marketing, 201-405-1414

Projects@Work

L.I.S.T. Inc. now manages IIR Exhibitions Inc.’s 26,288-name Projects@Work magazine e-mail subscriber file. This property previously was managed in-house.

Selections: Industry, job function, product/services, purchasing role, state/SCF/ZIP

Price: $300/M

Contact: L.I.S.T. Inc., 516-358-5478

Spray-N-Grow

Chilcutt Direct Marketing has been appointed list manager by Spray-N-Grow Inc., a Rockport, TX-based gardening supplies company and manufacturer of organic plant fertilizer. The file identifies 17,578 buyers, who on average spent $44 per order during the last 12 months. About 70% of the firm’s customers are women. Direct mail is the source.

Selections: Hotlines, state/SCF/ZIP

Price: $75/M

Contact: Chilcutt Direct Marketing, 405-478-7245

Trade Show News Network

MeritDirect has been named manager of Trade Show News Network’s postal master file and e-mail list. The 31,761 named on TSNN.com’s master file include registered Web site users, newsletter subscribers and seminar attendees, exhibitors, show producers, software buyers and suppliers who requested information about various products. There are 34,292 e-mail addresses available.

Selections: Job function, industry role, title category, trade show budget, state/SCF/ZIP

Price: $120/M (postal); $300/M (e-mail)

Contact: MeritDirect, 847-492-1350

INSERT MEDIA

Country Sampler Co-ops

The Country Sampler Country Crafts co-op targets women who read Country Sampler, Country Marketplace or Country Business magazines. About 85% of this audience is married; the median household income is $69,600. Offers go to 300,000 twice a year. Another co-op, Country Sampler Home Decorator, targets 150,000 readers of Country Sampler Decorating Ideas or Decorate With Paint magazines. About 80% of these women are married. Average annual income is $70,600. A 6-inch by 9-inch envelope is used for both programs. Pieces heavier than a quarter-ounce will be charged an extra $25/M per quarter-ounce.

Price: $60/M

Contact: Allmedia Inc., 469-467-9100

Action Village

Action Village Inc. is offering package insert and catalog blow-in programs intended for boys ages 12 to 18 who buy tabletop games, paintball gear and products for extreme sports. About 500,000 catalogs will be mailed this year. Package shipments are estimated at 270,000. Up to two inserts will be accepted for each program.

Price: $60/M (PIP); $35/M (blow-in)

Contact: Leon Henry Inc., 914-285-3456


DIRECT listline

NEW LISTS

Kids Wish Network

This list names 90,000 who responded to a sweepstakes offer during the last 12 months. The Kids Wish Network makes arrangements to fulfill the wishes of children age 3 to 18 who are afflicted with life-threatening medical conditions. The most common wishes include visits to amusement parks and visits with celebrities.

Selections: Dollar amount of donation, hotlines, state/SCF/ZIP

Price: $65/M

Contact: The Listworks, 914-593-7200

Motorcycle Riders and Enthusiasts

This 1.6 million-name file is derived from records of online transactions and magazine subscription lists which have been enhanced with lifestyle data. Some records were developed using statistical models. More than 50% of those identified here bought their motorcycles on impulse. About 90% are men. Some 44% ride year-round, while 32% are fair-weather riders. The average age of those listed is 37, average income $42,500. Nearly a third earn more than $100,000 annually.

Selections: Brand, gender, state/SCF/ZIP

Price: $125/M

Contact: VentureDirect Worldwide, 212-655-5153

Software University

Some 92,784 who paid for online software training courses over the last three months are listed on Software University’s file. These consumers and business-to-business customers responded to Internet offers. They spent $179 on courses to learn Excel, FrontPage, Word and other software.

Selections: Hotline, gender, age, income, state/SCF/ZIP

Price: $110/M

Contact: 21st Century Marketing, 631-306-5250

Massachusetts Democrats

A postal file offering the names of 17,495 who contributed an average of $100 to Democratic candidates seeking office as state senators or representatives in Massachusetts during 2002. The source is direct mail.

Selections: Gender, e-mail records

Price: $75/M

Contact: Names in the News California Inc., 415-989-3350

High Seas Cruise Buyers

Macromark Inc. is renting a list of travelers who’ve spent $3,200 each to take a cruise. This postal list supplies the names of more than 375,000, including monthly hotlines going to back to October 2003. Women comprise about 60% of this file. The source is the Internet.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Macromark Inc., 212-397-6600

Platinum Cardholders

A list identifying Platinum credit cardholders who’ve made a variety of purchases has debuted at TMA List Brokerage and Management. A total of 383,301 postal records are being offered. There are also 277,057 telephone records available. All these individuals responded to direct mail surveys and indicated that they’ve used their cards for travel, sporting events and hobbies, in addition to retail purchases.

Selections: Age, income, state/SCF/ZIP

Price: $90/M (postal); $115/M (telemarketing)

Contact: TMA List Brokerage and Management, 703-547-4949

TotalChoice Response DB

The TotalChoice response database names 36 million consumers who responded to offers or purchased products and services through direct mail, space advertising, TV or the Internet. The typical person on this file is 42 years old and earns $46,000 a year. According to the list manager, more lifestyle selections are expected to be added to this file.

Selections: Gender, age range, income range, dwelling type, length of residence, presence of children, credit card, home value, marital status, exact age/income, source, state/SCF/ZIP

Price: $75/M

Contact: Millennium Direct Inc., 954-384-1557

The Great Outdoors

More than 16 million mail order and other self-reported records have been assembled to create The Great Outdoors list. The file names individuals who participate in such outdoor activities as hiking, camping, jogging, tennis, golf, skiing, biking, hunting and fishing. It includes people of all ages and backgrounds. However, the typical individual on this list is 43 years old and a professional, with a median annual income of $48,000.

Selections: Age, income, gender, presence of children, health and fitness subscribers, outdoor interest, Internet connected, hotlines, mail order buyer, state/SCF/ZIP

Price: $70/M (base)

Contact: Focus USA, 201-489-2525

B to B Solutions

Compiled Solutions Inc., a division of Kroll Direct Marketing, has unveiled B to B Solutions, a database of executives with purchasing authority at public and private companies. The sources are government records and self-reported data. More than 16 million executives, including 3.8 million women, are identified. Numerous subcategories are offered for most selections.

Selections: SIC/NAIC codes, number of employees, sales volume, telephone/fax numbers, job title/function, business/industry type, certified as small company, location type/ownership status, gender, state/SCF/ZIP

Price: $75/M (base)

Contact: Compiled Solutions Inc., 609-275-2900

Liquid Lense Kit Buyers

This is a list naming those who bought Liquid Lense eyeglass scratch-removal kits from National Express Inc. The file consists of 82,217 buyers who responded to infomercial offers. More than 30% of these customers purchased more than one kit. The average unit of sale is just under $21. Women placed about 60% of the orders.

Selections: Last-three-month hotline, multibuyers, gender, state/SCF/ZIP

Price: $90/M

Contact: The List Place Inc., 704-556-0291

The Rosengarten Report

Celebrity television chef and food writer David Rosengarten is releasing a list of The Rosengarten Report’s 22,045 paid subscribers. The newsletter is sold by direct mail for $66. Rosengarten has co-hosted more than 2,500 programs on the Food Network, besides writing cookbooks and articles for food magazines.

Selection: Gender

Price: $130/M

Contact: Media Mart, 703-905-4638

Healthy Times for Women

RMI Direct Marketing Inc.’s Impulse Media division is offering a list of women who recently bought health remedies. The Healthy Times for Women list names 10,054 direct mail customers from 2003. Products were purchased for menopause, migraines and various other health issues. The average unit of sale was about $70.

Selections: State/SCF/ZIP

Price: $100/M

Contact: Impulse Media, 203-825-4652

Stratford Career Institute

This is a list of Internet buyers and inquirers. Stratford Career Institute offers more than 50 career training programs online. There are 216,392 names on the file, all from the last 12 months. The records have been deduped and are not available on other Stratford files.

Selections: Last-one-month hotline

Price: $85/M

Contact: Adrea Rubin Management Inc., 646-487-3783

CNET TechSpecials Postal File

CNET Networks Inc. is making available 182,962 CNET TechSpecials postal records. The file identifies subscribers who registered at the Web site CNET.com while shopping for products and services. CNET considers these individuals early adopters of technology products, and so sends them announcements for its latest offerings as they come available. Some 40% of these individuals hold information technology jobs. More than 85% of CNET users are said to play a role in technology purchasing decisions.

Selections: Business/industry type, home/business address, job title/function, state/SCF/ZIP

Price: $170/M (postal); $200/M (e-mail)

Contact: Worldata, 561-393-8200

ICOM Garden Seeds and Bulbs

This file, assembled from the TargetSource database, names buyers of garden seeds and bulbs. A total of 400,000 names are being offered. E-mail addresses are available for 60,000 (or 13%) of the records. The source is ICOM’s latest consumer survey, Shopper’s Voice. About 38% of those polled order seeds and bulbs by mail three or more times a year; 62% order once or twice a year. About 77% are homeowners. More than 250 lifestyle variables are available from TargetSource.

Selections: Recency, age, income, credit, household composition, gender, occupation, marital status, housing, life stage, ethnicity, religion

Price: $70/M

Contact: ICOM, 800-603-4555

National Network for the Disabled

The National Network for the Disabled is releasing its list of 1,931 members and donors. NND provides support, companionship and networking opportunities for the elderly and parents of disabled children.

Selections: State/SCF/ZIP

Price: $300 (entire file)

Contact: Infocus Marketing, 800-708-5478

Wildland Residents

Chilcutt Direct Marketing has introduced a compilation of 12.6 million rural residents living in remote areas with few retail stores nearby. Nearly 14% live in farming communities. Three-quarters of these individuals are homeowners and 60% are known to respond to direct mail. About 42% have credit cards. As a group they have a statistically greater affinity for pets and outdoor activities, such as hiking, fishing and gardening, compared with the general population. This file was assembled from U.S. Department of Forestry maps, surveys and other data sources.

Selections: Age, age of children, donors, mail order buyers, homeowners, income, marital status, Nielsen County, phone number, lifestyle, dwelling type, areas of interest, gender, credit card, ethnicity, occupation, state/SCF/ZIP

Price: $70/M

Contact: Chilcutt Direct Marketing, 405-478-7245

West Elm

Williams-Sonoma Inc. has released a postal list naming 22,000 of its West Elm catalog’s online customers. The average unit of sale for home furnishings is $200. About 63% of those listed are women, primarily age 25 to 39. Typical annual income is $70,000.

Selections: Dollar amount spent, gender, state/SCF/ZIP

Price: $125/M

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

African-American Subs

The Grow African-American Business Building Newsletter file identifies 35,050 subscribers, including 20,050 women. The Grow newsletter targets executives at businesses of all sizes. It focuses on topics related to increasing profits, sales and personal success. Many subscribers are members of the Black Chamber of Commerce or other African-American business associations. The sources for subscriptions are business seminars and conventions.

Selections: Gender, state/SCF/ZIP

Price: $105/M

Contact: 21st Century Marketing, 631-306-5213

321 Studios

Three last-12-month lists are available from 321 Studios, a software developer in St. Charles, MO. 321 Studios sells software used for making copies of movies and software for personal use. Its Internet-generated sales average $99. The typical buyer is 47 years old and earns $75,000 a year. Some 80% are married and 84% are homeowners. More than half these individuals have children living at home. The main 321 Studios DVD X-Copy Backup Software file identifies some 214,100 buyers. The second-largest list, 321 Men, names 186,266 who purchased software for duplication, backup, repair or enhancement of CDs, videos and DVDs. Finally, there are 41,166 buyers on the 321 Credit Card Buyers file.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Name Exchange, 301-682-4482

M Culture

The list manager has added a file of wealthy households to the M Culture portfolio it introduced earlier this year. Everyone identified here reportedly has assets in excess of $750,000. Three-quarters of these individuals are women. Separate subsegments of millionaires and affluent retirees offer more than 2.5 million names each. The ethnic segments include affluent African Americans, Hispanics, Chinese, Irish, Japanese and Koreans. There are also counts for Catholics, Protestants, Muslims and Jews. This compilation was culled from real estate records, Securities and Exchange Commission filings, direct response records, lifestyle and demographic data overlays. Some of the other M Culture files available include lists of donors, golfers, sweepstakes players and teenage girls.

Selections: Age, customized, gender, income, phone, presence of children, state/SCF/ZIP

Price: $120/M

Contact: VentureDirect Worldwide Inc., 212-655-5153

Independent Financial Advisers

List Place Inc. has unveiled a compiled database identifying financial advisers who are affiliated with licensed broker dealers. This list of 70,162 names is derived from government records. Most of these individuals are between age 38 and 60 and earn $125,000 a year or better. About 80% are men.

Selections: Business phone, company affiliation, home address, gender, state/SCF/ZIP

Price: $250/M

Contact: List Place Inc., 704-556-0291

DMD Dating and Romance

Database marketing company Datran Media Direct has a list of romantics generated from Web site inquiries. Datran Direct Dating and Romance Interest names 463,135 postal and e-mail addresses gathered during the last 12 months. Requests for weekly and monthly hotlines can be accommodated. The file identifies men and women who registered at a Web site and indicated an interest in receiving offers related to romance and dating.

Selections: Age, gender, hotlines, state/SCF/ZIP

Price: $80/M (base)

Contact: Kroll Direct Marketing, 609-275-2900

Milwaukee Home

Trails Media Group Inc.’s recently launched magazine Milwaukee Home has 7,879 paid subscribers. A typical individual listed here is a 45-year-old woman who earns $150,000 a year and owns a $250,000 home.

Selection: ZIP

Price: $105/M

Contact: Names and Addresses Inc., 847-850-1021

Forest Pursuits

The Forest Pursuits Outdoor and Off Road file is derived from trade show attendee lists, retail and Internet records. It names those who’ve spent an average of $120 for camouflage accessories for vehicles, hunting equipment, outdoor clothing and gear. Ninety-three percent of customers are men. Most paid for their orders with credit cards. Typically they’re age 25 to 50 and earn $40,000 to $70,000 a year. A separate segment identifying 10,000 retail stores in this market is available.

Selections: None offered at present

Price: $100/M (buyers); $60/M (retail stores)

Contact: Chilcutt Direct Marketing, 405-478-7215

Farm Journal Home Decor

Subscribers to home decorating magazines are named on Farm Journal Media’s Home Decor list. The count is 93,024. The interests of those on this file range from modern furnishings to antiques. Direct mail is the source.

Selections: Age, gender, state/SCF/ZIP

Price: $100/M

Contact: VentureDirect Worldwide Inc., 212-655-5131

Families With Young Children

American Name Services’ Families with Young Children file is compiled from various direct mail response lists. It names households with children age 12 or younger. Many of the offers they responded to are related to children. The initial count is 359,167.

Selections: Age, gender, home school, homeowners, income, hotlines, multibuyers, dollar amount of purchase, telephone, state/SCF.ZIP

Price: $85/M

Contact: American Name Services, 801-235-8061

Chicago Board Options Exchange

Postal and e-mail lists from the Chicago Board Options Exchange are now available. These files include postal records for 500,000 exchange members and 250,000 e-mail addresses. Fifty-four percent of these individuals have an income of $100,000 or higher and 16% have hit the $250,000 mark. Twenty-five percent of the members are between the ages of 18 and 34. Only 9% of the exchange’s members are women.

Selections: Age range, gender, state/SCF/ZIP

Price: $145/M (postal); $250/M (e-mail)

Contact: Lake Group Media Inc., 914-925-2475

Investors’ Association Members

Investors and investment educators from 116 countries are identified on the Association for Investment Management and Research’s membership list. The file includes 16,720 U.S., 3,778 Canadian and 10,677 international names. New York has the largest state count, followed by California, Massachusetts, Illinois and New Jersey. About 63% of AIMR members represent institutional investors; 37% invest as individuals.

Selections: Industry specialty/class, title, gender, state/SCF/ZIP

Price: $150/M

Contact: Chessie Lists Inc., 301-680-3633

G+J Internet Buyers

Gruner+Jahr USA has assembled a master file naming 140,000 magazine subscribers who responded to Internet offers. It features postal subscription records from five magazines (Family Circle, Parents, Child, Fitness and YM). The majority of subscribers are women. Some of the other lists in G+J’s portfolio identify Canadians, contributors and PC owners.

Selections: Hotlines, gender, Internet, source, state/SCF/ZIP

Price: $85/M

Contact: Millard Group Inc., 603-924-9262

Player’s Choice

Player’s Choice, a file of baseball and softball enthusiasts, names 67,652 buyers of equipment for those two sports. The average unit of sale is $150. The athletes identified here range from Little League and high school players to college athletes and major leaguers. About 69% are men. Direct mail is the sole source.

Selections: Gender, state/SCF/ZIP

Price: $95/M

Contact: Chilcutt Direct Marketing, 405-478-7245

FT.com International Online

The Financial Times’ online registration file, FT.com International Online Postal Registrants, lists 161,990 individuals who registered to receive daily e-mail newsletters. The count for the United Kingdom is 148,407. Except for the 1,987 records from Japan, all the other country counts are below 1,000. No U.S. records are included on this list. More than 60 interest categories can be selected, ranging from aerospace to utilities.

Selections: Country, areas of interest, geographic

Price: $295/M

Contact: Kroll Direct Marketing, 609-275-2900

HR Power Guide

William Steinberg Consultants Inc.’s HR Power Guide software buyers list names 25,000 who spent between $99 and $495 on software for training, testing and surveys. Most of these customers work in human resources positions at large companies with 50 or more employees. They include corporate presidents, vice presidents, directors and managers.

Selections: Size of company, job function, gender, title, state/SCF/ZIP

Price: $100/M

Contact: VentureDirect Worldwide Inc., 212-655-5217

Homeland Security Executives

Dunhill International List Co. Inc. has a list of executives and public officials who are responsible for homeland security. Derived from various directories, Homeland Security Executives offers 118,335 names. Included are defense contractors, government officials, medical professionals, security firms, food manufacturers, research laboratories and executives involved with managing hazardous wastes. Also listed are law enforcement officials and executives involved in security operations at stadiums, toxic sites and nuclear plants.

Selections: Telephone/fax, state/SCF/ZIP

Price: $70/M

Contact: Dunhill International List Co. Inc., 561-998-7800

Emergency Medical Practice

A list of subscribers from Alpharetta, GA-based Emergency Medical Practice is now available. Subscribers pay $299 for a one-year membership in this organization. The count is 6,351. Emergency Medical Practice operates an online medical database and publishes a newsletter. The list includes emergency room doctors, physician’s assistants, medical residents and nurse practitioners.

Selections: Home/business address, state/SCF/ZIP

Price: $650 (flat fee)

Contact: Worldata, 561-393-8200

Intermezzo Magazine

Intermezzo is a new lifestyle publication from F.T. Associates Inc. tailored to an audience interested in travel, gourmet cooking and entertaining at home. Some 7,200 paid subscribers’ names are being offered. The source is direct mail.

Selections: State/SCF/ZIP

Price: $105/M

Contact: Statlistics, 203-778-8700

TV Guide Internet Subs

A file naming 140,000 who’ve ordered subscriptions from the magazine’s Web site. TV Guide receives more than 4,000 online subs per week. The typical subscriber is 42 years old with an annual household income of $63,800.

Selections: Hotlines, change of address, source, gender, state/SCF/ZIP

Price: $90/M

Contact: Millard Group Inc., 603-924-9262

SRG Garden Buyers

A list of gardeners derived from Survey Research Group’s questionnaires, direct mail and online transactional data is on the market. SRG monitors and segments data from more than 400 companies. The SRG Garden Buyers file contains more than 2 million records. These men and women responded to various direct response offers. About 80% are homeowners and 40% subscribe to gardening magazines.

Selections: Hotlines, do-it-yourselfers, ethnicity, age, credit card, date of birth, education, gender, homeowner, marital status, presence of children, state/SCF/ZIP

Price: $85/M (base)

Contact: ListSolutions, 732-967-1516

Farm Journal Pet Lovers

Farm Journal Media’s pet owner’s list names 69,991 subscribers who keep pets. The source is direct mail.

Selections: Age, gender, pet type, special, state/SCF/ZIP

Price: $100/M

Contact: VentureDirect Worldwide Inc., 212-655-5153

Entrepreneur’s Franchise 500

A list of the top 500 franchises ranked by Entrepreneur Magazine is compiled from criteria scores which take into account financial stability, growth rate, franchise termination rate and other factors. Each record includes the name of the CEO and information on industry type, products and services offered, whether or not the franchise is home-based, franchise fee, royalty fees, franchise net worth and liquidity requirements. The file is not segmented, nor are selections available. This file is offered only as a package.

Price: $750 (entire list)

Contact: Mal Dunn Associates Inc., 845-278-1200

Just for Cheer

George-Mann Associates Inc. is the inaugural list manager for this cheerleading apparel catalog. Baxter, MN-based dance supplies cataloger Just for Kix launched Just for Cheer last summer. It offers 500 products, including uniforms, pom-poms, megaphones, key chains and footwear. Just for Cheer has since generated a customer list with 39,904 names. Its average unit of sale is $60. The sources are direct mail and the Internet.

Selections: State/SCF/ZIP

Price: $95/M

Contact: George-Mann Associates Inc., 732-303-0252

Expat Network

The United Kingdom-based Expat Network is releasing its 63,717-member file, including actives, expires and prospects. Direct Media Inc. is the list manager. Expat Network’s Web site targets Britons seeking employment and other resources for living abroad. Records are available for Europe, Asia, Africa, Latin America, the Middle East and Pacific region. The list owner may request either reciprocal rental or list exchange.

Selections: Country

Price: $275/M

Contact: Direct Media Inc., 203-532-3809

Bookspan Lists

Bookspan Garden City is offering enhanced book club membership lists derived from its master file. The sources are 80% direct mail and 20% space advertising. Data from Ethnic Technologies LLC was overlaid to assemble list segments identifying Hispanics, Catholics and African Americans. There’s also an ethnic and religious master file, plus a list of affluent buyers. The counts for active members range from 110,000 to 544,000 names. Women made nearly three-quarters of these purchases. The average sale was $15.

Selections: Paid, hotlines, dollar amount spent, product category, age, income, gender, state/SCF/ZIP

Price: $95/M (base)

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

Custom Direct Opportunity Seekers

Mabelvale, AR-based Custom Direct Inc.’s latest file, Custom Direct Opportunity Seekers, identifies printed-check buyers who’ve taken an extra step and spent money on special offers and check-protection services. Some 100,000 last-one-month and 300,000 last-three-month buyers are offered. The sources are 70% FSIs and 30% space advertising or package inserts. About 68% of customers are women.

Selections: Check type, gender, multibuyers, state/SCF/ZIP

Price: $80/M (last-three-month buyers)

Contact: Adrea Rubin Management Inc., 646-487-3783

The Complete Investor

The Complete Investor Inc. is offering its list of 15,123 active newsletter subscribers. The average sale (paid for by credit card) is $129. This file includes individuals who’ve invested in stocks, bonds, mutual funds and commodities. The source is direct mail.

Selections: Gender, address type, state/SCF/ZIP

Price: $195/M (base)

Contact: MetaResponse Group, 954-360-0644

Guaranteed Cash Card Buyers

Men and women who purchased a guaranteed credit line are identified on the Guaranteed Cash Card master file. The average unit of sale is $39. This list contains more than 35,000 names. Direct mail is the source.

Selections: Gender, state/SCF/ZIP

Price: $90/M

Contact: Macromark Inc., 212-397-6600

TargetSource’s Jewelry Buyers

This file names 325,000 jewelry buyers, including 55,000 with e-mail addresses. Among the individuals listed, 47% purchase jewelry by mail at least three times a year while 53% do so once or twice annually. Sixty percent of those listed are married and more than 25% are full-time homemakers. About 70% have major credit cards. Some 250 lifestyle variables are available. The source for TargetSource’s Jewelry Buyers’ file is ICOM’s Shopper’s Voice consumer poll. Survey responses become part of the TargetSource database.

Selections: Recency, age, income, credit, household composition, gender, occupation, marital status, housing, life stage, ethnicity, religion, state/SCF/ZIP

Price: $70/M

Contact: ICOM, 800-603-4555

Star Magazine

American Media Inc. is offering an enhanced list segment from Star magazine’s master file of 260,000 active subscribers. Some of the new selections include types of product buyers, continuity customers and ethnicity. The average subscriber is a woman 25 to 44 years old with a $39,626 annual household income, who likes to follow popular culture beauty and fashion trends. The sources are direct to publisher, agent, renewals and space advertising.

Selections: Age, income, lifestyle interests, gender, source, Z-24 catalog data, state/SCF/ZIP

Price: $100/M (enhanced file); $85/M (basic file)

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

New Movers Direct

New Movers Direct is a weekly hotline with 300,000 address changes and data from telephone companies. These records are generated within days of an actual change of address. This new database, with a total universe of 16 million records, is matched against national real estate files to identify homeowners. These records retain key characteristics such as sales price, tax roll and year-built data. This data is input into a market-value calculation similar to valuation models used in mortgage underwriting. Statistical modeling data for income has been appended to all records. Telemarketing is allowed.

Selections: Home ownership, income, lifestyle, market value, state/SCF/ZIP

Price: $85/M (base)

Contact: American List Counsel Inc., 914-773-6611

Ancestry Magazine

Myfamily.com Inc. is releasing its list of Ancestry Magazine’s 65,950 paid subscribers. Home addresses are provided for most records. Women comprise about 60% of subscribers. The source is direct response advertising.

Selections: Gender, recency, home/business address, state/SCF/ZIP

Price: $95/M

Contact: 5-Star Lists Inc., 641-472-2332

Super Seniors

This is a list of 175,000 consumers who are age 55 and older. The file is generated by direct mail. The records include buyers and donors. About 60% of those listed are men.

Selections: Age, gender, homeowner/renter, income, known Internet users, presence of credit card, hotlines, state/SCF/ZIP

Price: $95/M

Contact: Beach List Services Inc., 615-356-1100

Hot Zone Ethnic Consumers

Thirty-four direct mail response lists have been combined to assemble the Hot Zone Ethnic Consumers file. Monthly and last-12-month counts are being offered for Hispanic, Japanese, Chinese, Irish, Italian and German buyers, ranging from 170,000 to more than 650,000 names.

Selections: Age, income, gender, presence of children, state/SCF/ZIP

Price: $85/M

Contact: List Experts Inc., 727-669-2500

Home Furnishings

A newly assembled Home Furnishings list segment has been added to the TargetBase database. The file consists of 358,000 prospects. The source is ICOM’s Shopper’s Voice Survey. Among the consumers surveyed, 42% purchase home furnishings by mail three or more times annually. Another 42 buy by mail once or twice a year. Half the individuals listed have at least a $50,000 income. About 78% are homeowners and 16% have home offices or are self-employed. More than three-quarters of those listed here have a major credit card. Some 250 lifestyle variables are available.

Selections: Recency, age, income, credit, household composition, gender, occupation, marital status, housing, life stage, ethnicity, religion, state/SCF/ZIP

Price: $70/M

Contact: ICOM, 800-603-4555

MANAGEMENT CHANGES

Three Gaiam Catalogs

Gaiam Inc. has tapped ALC of New York LLC to manage the rental of three related customer lists. The cataloger previously managed its files in house, but only for list exchanges. Gaiam targets socially conscious consumers who are interested in physically and spiritually healthy living. Its product line includes items related to fitness, yoga and natural lifestyles. Gaiam’s lists, each naming those who made purchases in the last 24 months, are Harmony, with 92,000 names; Living Arts, with 83,000; and Inner Balance, with 12,000. About 75% of the customers listed are women, generally 45 to 54 years old, with annual household incomes ranging between $50,000 and $75,000. The average unit of sale runs $85 to $100. The sole source for the file is direct mail.

Selections: Hotlines, dollar amount spent, gender, state/SCF/ZIP

Price: $110/M

Contact: ALC of New York LLC, 212-381-1726

Advanstar Healthcare Files

Advanstar Communications has consolidated management of more than a dozen healthcare industry lists under one roof at MeritDirect. This action follows Advanstar’s purchase of healthcare, dental and veterinary publications, plus a trade show, from Thomson Publishing last fall. In March, Advanstar moved four files to MeritDirect: Dental Lab Products, Dental Products Report, Dental Practice Report and Drug Topics. The list manager already was representing several other healthcare files for Advanstar, among them Medical Economics, Patient Care and RN Magazine.

Selections: Demographics, primary specialty, practice base, number in practice, title

Price: $120/M (for most Advanstar lists)

Contact: MeritDirect, 847-492-1350

Advance Magazine Group International

Direct Media Inc. is the new manager of Advance Magazine Group International’s master file, which identifies nearly 50,000 active foreign subscribers to U.S. editions of magazines published by Cond


DIRECT listline

NEW LISTS

Yodawobe Golf, Ski Files

Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events. There are 534,279 names on the golf registrants master file and 942,279 on the ski registrants master file. The ski file also includes snowboarders. Yodawobe works with trade show producers, professional associations and retailers for access to data.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: VentureDirect Worldwide Inc., 212-655-5217

Young, Healthy and Fit Donors

Confirmed mail order responders who’ve donated to health-related causes are found on the Young, Healthy and Fit Donorbase. Some 3.4 million who made a contribution during the past 12 months are identified. Donors generally are about age 36 and earn $50,000 a year or more per household. All those listed here are subscribers to health and fitness publications and many are members of health clubs. About 40% of the names on the file are men.

Selections: Age, gender, income, presence of children, credit card, telephone number

Price: $80/M

Contact: Midwest Direct Marketing Inc., 913-686-2220

RV Master File

This is a list of 742,604 recreational vehicle owners who subscribe to various magazines. Publisher Affinity Group Inc. offers titles such as RV Book. Nearly three-quarters of the individuals on the file are men.

Selections: Hotlines, gender

Price: $85/M

Contact: 21st Century Marketing, 203-487-3104

Construction Contractors

Consulting firm Management Resources Inc. is offering the MRI General Construction Contractors list. It identifies companies that design and supervise construction of major infrastructure projects, including bridges, highways, dams, utilities and airports. The file offers the names of 4,795 contractors and 4,327 construction service providers. All records are at business address. About 86% of those on the file are men, typically age 46 to 55.

Selections: Type of contractor

Price: $90/M

Contact: MGI Lists, 703-706-0340

NLS Real Estate Agent DB

Various directories were used to assemble this nationwide list of nearly 700,000 real estate agents.

Selections: Telephone number, state/SCF/ZIP

Price: $60/M

Contact: MKTG Services, 215-968-5020

Business Intelligence

This is a list of more than 1.2 million information technology executives and managers. The list owner publishes technology newsletters. The file combines subscribers, educational product buyers, and conference/seminar attendees. This response list was generated online and via direct mail and telemarketing.

Selections: Job title, hotlines, specialization, gender, business/home address, telephone, industry, state/SCF/ZIP

Price: $95/M

Contact: ABC Direct Marketing Services Inc., 646-442-2079

CASE

The paid membership list of the Council for the Advancement and Support of Education contains records for 37,548 members. CASE is an organization for alumni professionals working at universities, colleges and private schools. Annual membership dues are $80.

Selections: District, institution, professional area, title by keyword, state/SCF/ZIP

Price: $150/M

Contact: Infocus Marketing, 800-708-5478

Engineering, Construction Execs

Market researchers Richard K. Miller & Associates Inc. has a list of those who bought or inquired about the 2004 Engineering Market Research Handbook. There are 4,759 records in the Engineering and Construction Business Executives database. The source is direct mail. A customer’s typical purchase was $485.

Selections: State/SCF/ZIP

Price: $135/M

Contact: Statlistics, 203-778-8700

Liberal Democrats

Donors to one or more Democratic Senatorial campaigns are listed on the Committed Liberal Democrats file. Names of some 22,350 donors are available; about 72% are men earning $90,000 a year or more. States with large counts include California, Pennsylvania and New York. The file includes 4,981 multidonors. The source is direct response. No telemarketing is allowed.

Selections: Gender, household income, multidonors, state/SCF/ZIP

Price: $80/M

Contact: Prospect Direct Inc., 414-271-3313

Psychic Predictions (Canadian)

Listworks Corp., manager of the Psychic Predictions Silver Chart buyers file, is premiering a separate Canadian list naming 5,594 who made a purchase in the last 12 months. These direct mail customers spent an average of $30 for a variety of astrological products. The file identifies people who are interested in favorable days, lucky numbers and what lies ahead for them in love and relationships. At least 43% of buyers are women. A corresponding U.S. file contains 69,778 who spent an average of $20 over the past 12 months.

Selections: Gender, birth date, age, multibuyers, hotlines, state/SCF/ZIP

Price: $105/M (Canadian file); $85/M (U.S. file)

Contact: Listworks Corp., 914-593-7200

Dental Network

Professional and membership rosters, directories and public records are the sources for the Dental Network file. This list of dentists includes segments identifying specialists such as endodontists, orthodontists and periodontists. The count is 154,090 and telephone numbers are available for virtually all records. More than 100,000 of those on the list are sole practitioners.

Selections: Age, gender, home address, marital status, number of employees, telephone number, state/SCF/ZIP

Price: $65/M

Contact: List Solutions, 732-967-1516

ABC Accounting Firms

This file of owners and partners at accounting firms offers 128,924 names. Seventy percent of those listed are men. About 85% work at firms with fewer than 100 employees. All these tax professionals reportedly use direct mail to order tax documents and publications. Weekly and biweekly hotlines are available.

Selections: Business/industry type, size of company, gender, job function/title, max per company/sites, number of employees, telephone number, hotlines

Price: $105/M

Contact: ABC Direct Marketing Services Inc., 646-442-2079

PerfectChoice Golfers

More than 1 million mail order buyers of golf clubs and apparel are identified on the PerfectChoice Golfers list. The source for the file is direct response.

Selections: Gender, length of residence, occupation, adult’s age, children’s age range, household income, dwelling size, marital status, multibuyers, credit card, homeowners

Price: $85/M

Contact: 21st Century Marketing, 561-483-4571

U.K. Mountain Bikers/Snowboarders

Estee Marketing Group Inc. is debuting a list of mountain bikers and snowboarders from the United Kingdom. The U.K. Mountain Bike and Snowboard Enthusiasts file identifies 60,000, most age 18 to 35. Data Revolution, based in England, compiled this file from sales transaction records, promotional shows and magazine subscriptions. The records include addresses in England, Scotland, Wales and Northern Ireland.

Selections: Gender, age range, income range, telephone number, geographic

Price: $185/M

Contact: Estee Marketing Group Inc., 914-235-7080

Donors by Occupation

This file is derived from the Master of Business database. Records for 2.1 million people who responded to direct mail with a contribution are available. The parent database is built from multiple sources, including transaction data, surveys and public records.

Selections: Profession, telephone number

Price: $100/M

Contact: The Catamount Group, 203-778-4110

Professionals With Children

State licensing records were overlaid with demographic and psychographic data to create the Professionals With Children file. Markettouch’s Encompass List Management division is offering records for 197,689 licensed professionals. The list names accountants, architects, dental assistants, engineers, lawyers and notaries, among others.

Selections: Enhancements, gender, telephone number, age, household income, homeowners, length of residence, estimated home equity, child’s gender/age, credit card

Price: $70/M

Contact: Encompass List Management, 609-844-7560

ACCOUNT ACTIVITY

Government Buyers

Walter Karl Inc. has assumed management of this list identifying federal government employees with credit card purchasing authority. The file names 315,000 cardholders who are involved in some 17 million associated transactions worth billions of dollars a year. Transactions are tracked by government agency. These are combined records from two databases — GBL SmartPay and GSA Advantage — which formerly were managed by GPM Associates Inc. Separately, there are 300,000 GBL SmartPay and 15,000 GSA Advantage records. The GSA buyers spent more than $500 million through more than 1 million transactions. E-mail addresses are available for the GSA Advantage segment.

Selections: SIC, telephone number, agency

Price: $200/M

Contact: Walter Karl Inc., 845-732-7027

TravelSmith

ALC of New York LLC has been named to manage three files for TravelSmith, a marketer of travel clothing and accessories. The enhanced postal list identifies 760,360 buyers who made a purchase over the last 12 months, and includes demographic overlays. Another file offers the names of 85,762 Internet buyers at postal address. The catalog file has 297,772 last-12-month mail order buyers, including more than 53,000 who bought plus-size clothing. A typical TravelSmith buyer’s household earns $93,000 a year. The average age for those listed ranges from 45 to 65. The unit of sale is about $150.

Selections: Hotlines, dollar amount spent, product, gender, state/SCF/ZIP

Price: $115/M to $150/M (base)

Contact: ALC of New York LLC, 212-381-1719

Benchmark Business Data Canadian

Cornerstone List Management has been appointed to manage the Benchmark Business Data Canadian file. This compilation of 910,064 companies from government agencies and public records was formerly managed in-house. Contact names are available for 83% of the records. About 72% of the individuals identified are men. The data is self-reported and government verified.

Selections: Gender, province, last-three-month hotline, annual sales volume, Canadian metropolitan area, number of employees, telephone/fax numbers, telemarketing, franchise code, SIC, title

Price: $140/M (Canadian)

Contact: Cornerstone List Management, 416-932-9555

The Sporting News

American List Counsel Inc. was chosen as manager of The Sporting News’ circulation list. A universe of 695,000 records is available. Circulation of The Sporting News has grown 27% since 2000, according to the list manager. Men comprise 87% of subscribers. Their median age is 36, median income $59,000. More than 50% of subscribers have been receiving the publication at least five years.

Selections: Hotlines, business/home address, Canadian, change of address, gender, paid, source, state/SCF/ZIP

Price: $95/M

Contact: American List Counsel Inc., 609-580-2719

Hampton House

Country Marketing Ltd. has been selected to represent the Hampton House mail order list. The names of 753,000 buyers from January are available for rent, in addition to more than 8.7 million buyers from last year. Hampton House sells electronics, household goods, personal accessories and computers. About 55% of the customers listed are men. They spend from $50 to nearly $500 per order.

Selections: Gender, credit card, age, income, Hispanic, homeowner, state/SCF/ZIP

Price: $75/M (base)

Contact: Country Marketing Ltd., 315-895-7737

Xsorbit Online Forum

Allmedia Inc. has been named to manage the Xsorbit Online Forum Administrators postal list. Xsorbit is an online message board services company. The file identifies 74,492 online message board administrators, including Web masters, marketing executives and other information technology professionals. It offers 54,750 business records ranging from start-ups to Fortune 500 companies. Businesses typically operate message boards for customer relationship management. Records for 19,742 consumer users are included in the file as well. Consumers use Xsorbit for Web sites designed to attract people with similar interests and hobbies.

Selections: Gender, business/home address, state/SCF/ZIP

Price: $120/M

Contact: Allmedia Inc., 469-467-9100

Camino E.E. & Book Co.

Canine reference book publisher Camino E.E. & Book Co. has chosen Infocore Inc. to represent its list of nearly 100,000 buyers. The publisher previously managed the file in-house. This is an audience of professional dog breeders, trainers, kennel owners, dog show judges, sportsmen and dog lovers in general. About 60% of the records were generated from the Internet. At least 20% of the file is derived from direct mail and 10% from dog shows. Nineteen specific breed selections are offered.

Selections: Breed specific/group, multibuyers, gender, state/SCF/ZIP

Price: $100/M

Contact: Infocore Inc., 760-607-2500

Pharmacology/Therapeutics Society

MGI Lists has been designated list manager for the American Society for Clinical Pharmacology and Therapeutics. This file had been managed in-house. About 65% of the 1,900 members are men. Most members are physicians or other doctoral scientists. Others include pharmacists, nurses and research coordinators. Home addresses are provided for 82% of the records.

Selections: Scientific, state/SCF/ZIP

Price: $1,500 (entire file)

Contact: MGI Lists, 800-899-4420

CARD DECKS AND INSERTS

Apartment Moves Bind-ins

A bind-in program is being rolled out for Apartment Moves magazine, a controlled-circulation publication that targets some 4 million apartment units at participating complexes. It’s delivered to new tenants two to four weeks before they move in (generally, when they sign a lease). About 1.3 million renters will receive the bound-in ads this year.

Price: $35/M

Contact: Direct Media Inc., 203-532-2541


DIRECT listline

NEW LISTS

TechTarget IT Research Panel

This is an e-mail list of 70,000 active participants in the TechTarget IT research panel. These enterprise information technology professionals agreed to take part in online surveys. TechTarget polls IT professionals in 117 market segments. More than 100 IT vendors and market research partners contribute to these studies. TechTarget manages promotion and also works with third-party research firms to administer the surveys and analyze the results. The source for the file is opt-in e-mail.

Selections: Job title/function, size of company, industries, categories of interest/expertise, state

Price: $400/M

Contact: Direct Media Inc., 203-532-2492

Giggles & Gizmos

Toy cataloger Giggles & Gizmos’ 2003 buyers file identifies 19,222 parents who spent an average of $56 on products for babies and preschoolers. Women make up about 82% of those listed; their average annual income is $65,000. No telemarketing is allowed. Inquiries for exchanges will be considered.

Selections: State/SCF/ZIP

Price: $105/M

Contact: D-J Associates, 203-431-8777

TeInform New Auto Seekers

A postal and e-mail file of 86,322 individuals who reportedly are looking to buy a new or used car. Those named on TeInform New Auto Seekers used the Internet to do automobile financing research before shopping at dealerships. They were looking to reduce installment payments to assist in rebuilding their credit rating. About 45% of inquirers are women.

Selections: Gender, exact age, income, credit card, hotline, state/SCF/ZIP

Price: $85/M

Contact: Carney Direct Marketing Inc., 949-581-5100

Future Millionaires

The Future Millionaires list identifies 68,879 opportunity seekers who responded to work-from-home offers during 2003. These people spent $99.95 to learn about various home-based work programs. The source for the file is direct mail.

Selections: Gender, age, income, state/SCF/ZIP

Price: $95/M

Contact: Bulls Eye Marketing Inc., 201-538-1504

Two Lists of Republicans

Republicans by Congressional District contains more than 1.8 million donors; the source is a co-op database. Wealthy and Wise High-Dollar Republican Donors is generated by direct mail. The count for this list is 280,809.

Selections: Phone numbers, income, congressional district, state/SCF/ZIP

Price: $110/M (Congressional District); $80/M (Wealthy and Wise)

Contact: TMA List Brokerage & Management, 703-547-4949

Norwegian White Pages Directory

Davis Direct Worldwide is offering a directory compilation of 2.2 million Norwegian consumers. The Norwegian White Pages Directory file features a breakdown of records by postal codes. This is the first in a series of compiled lists of Scandinavian consumers from Davis Direct. Files for Finland, Sweden and Denmark are due next.

Selections: Age, gender, phone number, occupation, dwelling type, income, marital status, purchasing power, number of persons in household, geographic

Price: $179/M

Contact: Davis Direct Worldwide, 206-275-2532

Hispanic Professionals, Execs

Mal Dunn Associates Inc. manages two newly compiled lists of Hispanics for e-mail newsletter publisher Cambridge Communications. Ethnic data was pulled from the Cambridge database to develop the Hispanic American Professionals and Hispanic Business Executives lists. The first file offers 943,259 names, including 291,057 Spanish-speaking executives. There are 278,947 named on the business executives file, including 72,387 who speak Spanish. Men account for about 70% of the names on both files. Telemarketing inquiries will be considered.

Selections: SIC, job title/function, annual sales volume, gender, number of employees, state/SCF/ZIP

Price: $70/M (professionals); $85/M (executives)

Contact: Mal Dunn Associates Inc., 845-278-1255

More Money Refinances

This file, compiled from public records, features a last-three-month hotline listing more than 1 million individuals who recently refinanced their homes. About 55% of these borrowers are women.

Selections: Gender, age, income, home value, mortgage type, rate type, bank/retail card, number of cards, dwelling type, presence of children, mail order responsiveness, ethnic, marital status, state/SCF/ZIP

Price: $65/M (last-three-month hotline)

Contact: Adrea Rubin Management Inc., 646-487-3783

Replacement Contractor

Replacement Contractor magazine’s 12,195-name subscriber file is available for rent. This quarterly is published by Hanley-Wood LLC of Washington and reaches contractors involved in roofing, siding, decking or window replacement. Readers include owners, principals and partners whose primary business activity falls within one of these exterior contracting specialties. Hanley-Wood selects qualified recipients for the magazine from a national database. Telemarketing inquiries will be considered.

Selections: Gender, job title, business, type of replacement contractor, annual dollar volume, state/SCF/ZIP

Price: $125/M

Contact: Statlistics, 203-778-8700

High Income Households

The List Place Inc. is rolling out a universe of 8.3 million households with an income of $100,000 a year or better. The source is a database of direct response buyers which was generated by the Internet, direct mail and space ads. About 60% of those listed are men, average age 41.

Selections: Phone, exact age, age range, income, marital status, presence of children, length of residence, homeowner, home value, gender, source, monthly hotline, state/SCF/ZIP

Price: $80/M

Contact: The List Place Inc., 704-556-0291

New U.S. Homeowners

Utility transactions are the source for the America’s Verified New Homeowners list. Calls were placed to 600,000 households to confirm that each record identified a new home buyer. The list manager says this compilation method is faster than waiting for property deeds to be recorded. Eighty-six percent of the people named here are 25 to 54 years old and 93% have children. About 82% earn at least $30,000 annually. Some 76% are college educated and 51% are professionals. The weekly hotline count is 13,000.

Selections: County, length of residence, gender, state/SCF/ZIP

Price: $100/M (base)

Contact: Walter Karl Inc., 845-732-7078

Limited Partnership Investors

Public records were culled to assemble the Limited Partnership Investors file. Encompass List Management, a division of Markettouch, manages these records. This compilation identifies 215,000 investors who formed limited partnerships. Each partner has invested a minimum of $10,000 in two or more transactions. All the records included here provide home addresses.

Selections: Telephone, gender, state/SCF/ZIP

Price: $85/M

Contact: Encompass List Management, 609-844-7591

National Business Index

The National Business Index file has 13.6 million records. More than 100 database sources were used to compile it. This list identifies a wide range of professionals, from small business owners to people with doctorate degrees. Industries covered in the file include agriculture, communications, construction, mining, technology, banking, manufacturing, wholesale, retail, real estate, healthcare insurance, financial services and education. Seventy-five percent of those listed are men.

Selections: SIC, sales volume, number of employees, gender, ethnicity, phone/fax, business/industry type, home address, state/SCF/ZIP

Price: $60/M

Contact: List Solutions, 732-967-1516

ASPCA Enhanced

The American Society for the Prevention of Cruelty to Animals is offering a donors file enhanced with lifestyle demographics. This 531,173-name universe features numerous lifestyle segments and selections. About 71% of contributors are women whose average donation is $24. A typical ASPCA donor is a 50-year-old who earns $55,000 a year. About 94% are pet guardians and 87% have more than one pet in their household. No telemarketing is allowed. The ASPCA accepts list exchanges.

Selections: Age range, child age range, cooking interest, crafts, do-it-yourselfers, donation amount, ethnicity, gender, homeowners, income range, investors, mail order buyers, presence of children, subscribers, teenagers, state/SCF/ZIP

Price: $65/M

Contact: Atlantic List Co. Inc., 703-528-7482

Backyard Living

Reiman Publications is releasing the subscribers list for Backyard Living, its newest publication. Some 238,700 readers paid $17.98 for a year’s subscription. The source for 90% of this file is direct-to-publisher subscriptions. About 70% of those named here are women. Only orders allowing reciprocity will be accepted.

Selections: Hotlines, change of address, gender, new to file, Nielsen county, paid, source, state/SCF/ZIP

Price: $95/M

Contact: Direct Media Inc., 203-532-2522

Bead Style

Kalmbach Publishing’s Bead Style list identifies 52,000 subscribers. The magazine, launched last fall, targets women who make jewelry. Subscriptions generally cost $19.95. No telemarketing is allowed. Inquiries for list exchanges will be considered.

Selections: Hotlines, paid, source, state/SCF/ZIP

Price: $90/M

Contact: American List Counsel Inc., 609-580-2796

Improve My Credit

A list naming online inquirers who requested a telephone consultation about how to improve their credit rating. The 53,004 identified on the Improve My Credit master file are said to be interested in gaining approval for an unsecured loan or credit card. Their average age is 32, typical yearly income $29,000. Postal and e-mail records are available.

Selections: Gender, state/SCF/ZIP

Price: $85/M (postal); $125/M (e-mail)

Contact: Carney Direct Marketing Inc., 949-581-5100

Indoor Environment Business

Bethesda, MD-based IAQ Publications Inc.’s Indoor Environment Business newsletter postal subscription list names 5,097 active subscribers. The monthly newsletter focuses on environmental issues related to mold, asbestos, radon, indoor air quality, industrial hygiene and professional development training. A one-year subscription costs $299.

Selections: State/SCF/ZIP

Price: $200/M

Contact: Mal Dunn Associates Inc., 845-278-1255

ClickZen.com

More than 32 million e-mail addresses from the Internet advertising agency ClickZen.com are being supplied by Infocore Inc. These records identify individuals who responded to various online offers from greeting card companies, credit card issuers, sweepstakes and job-search Web sites. They’re generally homeowners with a $35,000 or higher yearly income. At least 41% of those listed are women. More than 40% are mail order buyers.

Selections: Postal address, phone number, income, gender, marital status, age, presence of children, credit cardholders, mail order buyers, state/SCF/ZIP

Price: $100/M

Contact: Infocore Inc., 760-607-2500

OfficeMax

Boise Cascade Corp. has released its OfficeMax customer files. Boise acquired OfficeMax last year. The master file names more than 4.7 million buyers, while OfficeMax direct buyers identifies over 1.9 million individuals, including catalog and online customers. About 57% of the records provide home addresses. The rest indicate business addresses. No telemarketing is allowed.

Selections: SIC, business/consumer address, gender, max per company, number of employees, state/SCF/ZIP

Price: $110/M

Contact: MeritDirect, 914-368-1031

Pre-Mover Data Solutions

This is a list of 200,000 households that will shortly be moving to new addresses. Nyberg Solutions has created a monthly subscription service to acquire hotline names. Pre-Mover Data Solutions consists of self-reported data. The sources are online and postal surveys. The monthly hotline count is projected to be close to 25,000 names. Telemarketing inquiries will be considered.

Selections: Age range, dwelling type, ethnicity, gender, homeowner, home’s sale price, home’s square footage, income, marital status, monthly hotline, phone number, presence of children, state/SCF/ZIP

Price: $100/M

Contact: Nyberg Solutions, 402-502-3206

NY Public Television Database

Direct Media Inc. is offering merged donor records from WLIW-TV Channel 21 and WNET Channel 13 in the New York Public Television database. The file identifies 225,610 contributors who responded to direct mail or on-air pledge drives. The WLIW source is strictly direct response TV pledges at this time, but the station is beginning to do direct mail fundraising. A WNET Channel 13 donors file with 213,519 records is offered separately. WLIW donors are only available on the combined database. At least 53% of these public TV supporters are women. Their average contribution is $48.

Selections: Dollar amount of donation, gender, religious/ethnic, state/SCF/ZIP

Price: $95/M

Contact: Direct Media Inc., 203-532-2504

Gardening Buffs

Public records, mail order, credit, survey, lifestyle and census data were combined to assemble the Gardening Buffs file. This list of 2.2 million gardeners includes more than 1 million gardening magazine subscribers. Most are women, average age 50, with a median annual income of $60,000. The typical U.S. household spends $400 a year on lawn care and landscaping.

Selections: Gender, age, income, length of residence, homeowners, book buyers, mail order buyer category, state/SCF/ZIP

Price: $70/M

Contact: Focus USA, 201-489-2525

Premier Debt Consolidation

Some 99,473 online applicants for a debt consolidation program are identified on this master file. The consumers listed here sought to reduce their monthly debt installments to a single payment. They owe a minimum of $10,000 in unsecured debts. Their average age is 31, average income $33,000.

Selections: Gender, Visa card, store card, state/SCF/ZIP

Price: $85/M

Contact: Carney Direct Marketing Inc., 800-240-3349

Republican Donors

Encompass List Management has combined and deduped seven Republican and Conservative lists to assemble the Republican Donors master file. The names of some 353,270 contributors are available. Sources include direct mail and telemarketing. Lists that make up the master file are available separately, including Americans Against the Liberal Agenda, Grassroots Republicans, and Republican Platform Donors.

Selections: Religion, ethnicity, age, telephone number, income, donation amount, language, education, presence of children, credit card, home value, gender, state/SCF/ZIP

Price: $75/M

Contact: Encompass List Management, 609-844-7515

KLA Publishing

The 87,798-name master file from KLA Publishing of Springfield, VA is on the market. A segment of 5,097 subscribers to newsletters published by KLA is available, along with 82,701 of the publisher’s prospects. Subscribers receive newsletters such as Asbestos & Lead Abatement Report, Building Efficiency Report, Energy & Housing Report, Indoor Environment Business, and Solar & Renewable Energy Outlook. Subscriptions cost $249 to $529. The master file is derived from lists of conference attendees and association members, plus data from government lists and other sources related to indoor environmental and facilities management. Inquiries for telemarketing will be considered.

Selections: Field of interest, state/SCF/ZIP

Price: $95/M (base)

Contact: Mal Dunn Associates Inc., 845-278-1255

ACCOUNT ACTIVITY

Thomson American Health Consultants

Publisher and conference producer Thomson American Health Consultants Inc. has handed over list management for two divisions to Aggressive List Management Inc. The assignment covers American Health Consultants’ master file and 11 associated healthcare newsletter files, plus a smaller portfolio of BioWorld lists. American Health Consultants’ newsletters reach more than 100,000 people in the healthcare industry. Some of the specific newsletter titles and related Web sites target nursing managers, physicians, healthcare administrators and practitioners concerned with emergency medicine, infectious disease control and hospital management. Thomson’s BioWorld division publishes print, fax and e-mail newsletters. The BioWorld properties available include a master file, Biomedical Devices, Biotechnology Executives and BioScan, which are delivered to approximately 17,000 names on this list.

Selections: Publication, state, SCF/ZIP

Price: $175/M (American Health Consultants files)

Contact: Aggressive List Management Inc., 847-304-4030

Rodale Canadian Lists

Rodale Inc. appointed Cornerstone List Management to represent its portfolio of 15 Canadian list properties. Rodale’s Canadian master file consists of 359,893 book buyers, magazine subscribers and book club members. Women make up at least 40% of the file. Canadian subscriber lists are being offered separately for Backpacker, Bicycling, Mountain Bike and Men’s Health and Prevention magazines.

Selections: Gender, province, hotlines, age, change of address, interest area, paid, source

Price: $105/M (U.S.)

Contact: Cornerstone List Management, 416-932-9555

AIAA

The American Institute of Aeronautics and Astronautics (AIAA) named Infocus Marketing list manager. The file had been managed in-house. The group’s 25,356 paid U.S. members include engineers, scientists, managers and professionals working for NASA and the military. They pay annual dues of $85.

Selections: Section/region, member type, industry, title, professional interest, state/SCF/ZIP

Price: $150/M

Contact: Infocus Marketing, 800-708-5478

NetExec@Work

Research and data compilation firm Network Executive Research Center recently reappointed 21st Century Marketing Inc as its list manager. The NetExec@Work file identifies more than 3.9 million financial managers and Web site administrators, Web masters, programmers and senior information technology managers who’ve purchased equipment to keep their Web sites operating. All names were gathered online.

Selections: Gender, phone number, title/job function

Price: $125/M

Contact: 21st Century Marketing Inc., 631-306-5249

CNET TechSpecials

CNET Networks Inc. appointed Worldata to manage the 1.6 million-name CNET TechSpecials e-mail list. Subscribers to this service registered at CNET.com while shopping. More than 40% of those listed are employed as information systems or information technology professionals. More than 85% of CNET.com users are involved in technology purchasing decisions.

Selections: Job title/function, business/industry, size of company, state/SCF/ZIP

Price: $200/M (e-mail); $150/M (postal)

Contact: Worldata, 561-393-8200

Lifestyle Fascination Catalog

ALC of New York LLC recently was appointed list manager of the Lifestyle Fascination catalog file. Lifestyle Fascination sells home, health-related and electronics products. Its typical customer is a 45-year-old earning $65,000 a year who spends an average of $90 per order. The buyers’ count for the last 12 months is 126,852. About 47% of those listed are women.

Selections: Hotlines, dollar amount spent, product, credit card, gender, state/SCF/ZIP

Price: $115/M

Contact: ALC of New York LLC, 212-381-1719

CARD DECKS AND INSERTS

Revival Soy

About 300,000 packages are shipped annually by Physicians Laboratories Inc. of Kernersville, NC, manufacturers of the Revival Soy line. The average customer spends $65 per order for soy-based products sold through the Web site revivalsoy.com. About 95% of buyers are women age 46 to 55 who earn more than $75,000 a year. A maximum of six non-competitive inserts will be accepted. Inserts must be at least 3-1/2 by 5 inches, but no larger than 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.

Price: $60/M

Contact: Clientlogic Specialists Marketing Services, 201-865-5800

Sticker Planet Bind-in

This is the Sticker Planet catalog’s initial bind-in program. One or two inserts will be bound inside the 750,000 copies mailed each year. About 95% of the catalog’s customers are women interested in creating sticker artwork projects. The minimum size requirement is 3 inches by 5 inches. Inserts can be as large as 6 inches by 6 inches, weighing up to .25 ounce.

Price: $40/M

Contact: American Name Services, 801-235-8061


DIRECT listline

NEW LISTS

TV Guide Crosswords

The subscribers listed on the 18,258-name TV Guide Crosswords magazine file reportedly are TV fans and crossword enthusiasts. The unit of sale ranges from $10 to $16. Subscriptions are direct to publisher or agency sold.

Selections: Gender, change of address, paid, source, hotlines, renewals, state/SCF/ZIP

Price: $90/M

Contact: MKTG Services, 215-968-5020

Democratic Donor Files

Two lists of Democratic Party donors have come on the market recently. There are 206,782 contributors on the Democratic Women Who Donate file. Top Dollar Democratic Donors identifies 215,950 men and women who made contributions. The donors on the second file gave between $250 and $1,000-plus to Democratic candidates or organizations. The source is direct mail.

Selections: Gender, telemarketing, state/SCF/ZIP

Price: $85/M (women); $100/M (large donors)

Contact: Atlantic List Co. Inc., 703-528-7482

Astrology Buyers

Samantha Astrology Buyers consists of 6,100 individuals who spent $23.95 for astrology information in December 2003. Another 4,000 who paid $20 to receive astrology reports are named on the Veronica Foster Astrology Buyers file. Home addresses are provided. The source for both files is direct mail.

Selections: Gender, state/SCF/ZIP

Price: $95/M (Samantha); $90/M (Veronica Foster)

Contact: Walter Karl Inc., 845-732-7056

FT High Net Worth Individuals

The Financial Times newspaper has built a database identifying wealthy Britons, using subscription records gleaned from eight related publications. Financial Times High Net Worth Individuals offers a total of 11,288 active subscribers. Kroll Direct Marketing manages the file. The sources are direct mail and Internet subscriptions to Financial Advisor, International Financial Advisor, Investment Advisor, Mandate, Money Management, Pensions Week, Pensions Management and The Banker. Some are controlled circulation publications. Most of these postal addresses are in the United Kingdom. Only 420 U.S. records are available.

Selection: Country

Price: $305/M

Contact: Kroll Direct Marketing, 609-275-2900

Credit Card Applicants

Money to Burn Credit Card Applicants is a list of 364,289 consumers who have received a new credit card or applied for one within the last 30 days. The file identifies individuals who made purchases in the last 60 days in response to infomercials, magazine ads or Internet promotions. It also includes direct response magazine inquirers.

Selections: Gender, household income, credit card type, phone number, state/SCF/ZIP

Price: $85/M

Contact: TMA List Brokerage & Management, 703-547-4950

HRDocs.com

Some 11,600 buyers of labor law posters for the workplace are identified on the HRDocs.com file. Federal and state laws require employers to display posters with information on labor rights. HRDocs.com sells these posters online and provides other services to human resources officials and other executives who are responsible for labor law compliance. More than half the purchasers are women.

Selections: Job title, number of employees, annual revenue, gender, state/SCF/ZIP

Price: $115/M

Contact: Lake Group Media Inc., 914-925-2475

Patrick Holford’s Wellness Advisor

List owner Phillips Health LLC is offering the Patrick Holford’s Wellness Advisor newsletter file that identifies 15,244 active subscribers. The newsletter focuses on nutrition, vitamins, herbs and other supplements for promoting health. An annual subscription costs $39.95.

Selections: Gender, age, income, state/SCF/ZIP

Price: $140/M

Contact: Phillips Health LLC, 301-340-7788

Proud to Be Irish Connoisseurs

This is a postal file naming 1.7 million people of Irish heritage. Data for the Proud to be Irish Connoisseurs file is derived from Web site surveys. These individuals indicated their ethnic pride and requested offers from third-party advertisers.

Selections: Hotlines, gender, age, income, phone, state/SCF/ZIP

Price: $100/M

Contact: Catamount Group, 203-778-4110

Young Hip Chix

Markettouch is touting a compiled list of 277,600 professional women. The Young Hip Chix file names nurses, cosmetologists, dietitians and dental hygienists ranging in age from 18 to 39. Sources include the state departments and agencies where the women received training and licenses to practice their profession. Most of those listed manage households with children.

Selections: State/SCF/ZIP

Price: $70/M

Contact: Markettouch, 609-844-7560

Soccer Moms

Women who bought products and services to make their lives easier are listed on the Soccer Moms file. This postal/e-mail list’s universe consists of more than 3.6 million names. It’s available from owner Take 5 Solutions LLC, a direct marketing firm. The source is direct response. The women listed here spent between $25 and $250, with $55 being typical. Their average income is $45,000. Telemarketing inquiries are considered.

Selections: Dollar amount spent, hotlines, age/age range for adults and children, country, credit card buyers, demographics, dwelling type, ethnicity, gender/gender of child, homeowner, household income, length of residence, lifestyle, marital status, presence/number of children, phone numbers, state/SCF/ZIP

Price: $100/M

Contact: Take 5 Solutions LLC, 561-962-4155

Retirement Association Members

This file names more than 6.8 million seniors. Fifteen separate list segments are available, broken down by age and income. The records come from retirement associations. Telemarketing is allowed.

Selections: Hotlines, income, phone, religion, state/SCF/ZIP

Price: $85/M

Contact: Byrum & Fleming, 800-850-1711

Government Buyers List

A recently compiled list of 50,000 state government agencies that have made online purchases of products and services from the federal government. Records were compiled from state government agencies. The file identifies the specific product or service purchased. Counts are available for Maine, Virginia and California. Counts for Florida and Texas are scheduled for release in April. To date, most of the online transactions listed here have originated from California. Telemarketing is allowed.

Selections: SIC, agency, business/industry type, phone numbers

Price: $200/M

Contact: GPM Associates Inc., 561-493-7490

Sensory Magazine

Publisher and trade show producer TTG Asia Media Pte. Ltd. is offering a file of 6,000 subscribers to Sensory magazine, which targets doctors and dentists in Singapore. Sensory reaches members of the Singapore medical and dental associations. It’s a lifestyle magazine with articles about cars, travel, entertainment, finance, real estate and the arts.

Selections: None offered

Price: $1,800 (entire file)

Contact: Rubin Response Management Services Inc., 847-619-9800

Executive Solution Journal

Executive Solution Journal’s e-mail and postal lists are available. This business magazine features articles by senior executives, with a focus on case studies. At least 40% of subscribers are men. There are 394,611 names on the two files.

Selections: Number of employees, job function/title, sales volume, industry, state/SCF/ZIP

Price: $200/M (e-mail); $125/M (postal)

Contact: Direct Media Inc., 703-707-8682

Hispanic Connoisseur Segments

These two Hispanic postal files are derived from Web site surveys. The individuals listed here asked to receive third-party offers. One file, Hispanic SOHO Connoisseurs, identifies 179,100 home-based businesses. The other, Spanish Speaking Connoisseurs, provides the names of 355,000 consumers.

Selections: Hotlines, phone numbers, gender, age, income

Price: $85/M

Contact: Catamount Group, 203-778-4110

North American Magazine Exchange

The North American Magazine Exchange file offers 484,493 subscribers from the past 12 months. The exchange provides direct mail subscription sales services for more than 400 publishers. Counts are available for 29 magazine categories. Among the largest available are subscribers to women’s, sports, automotive and children’s magazines.

Selections: Category, hotlines, income, age, child age, ethnicity, religion, lifestyle/interest, gender, state/SCF/ZIP

Price: $95/M (last-12-month subscribers)

Contact: Lake Group Media Inc., 914-925-2406

Nyberg Lists

The Nyberg Business-to-Business Solutions database has been subdivided into several new lists. The main database, with 15.5 million records, is compiled from Yellow Pages, business directories, SEC filings, Better Business Bureau data, new business registrations, trade journals and address changes from the USPS. One of the files, SOHO Business Owners, offers 2.8 million records. Other breakout files include Hispanic business owners (with 115,286 names); Female business owners (945,000); Asian business owners (160,000); and Office Supply Resources (103,473).

Selections: Hotlines, phone/fax numbers, credit score, title, number of employees, years in business, sales volume, SIC, state/SCF/ZIP

Price: $40/M to $100/M

Contact: Markettouch, 609-844-7560

Martin Yale & York Sweepstakes

This postal file names 6,000 who paid $21.50 each to receive a sweepstakes report from Martin Yale & York. The report provides information about various contests. About 65% of the buyers are women. The list’s sole source is direct mail.

Selections: Gender, hotline, state/SCF/ZIP

Price: $75/M

Contact: Millennium Direct Inc., 954-384-1557

Pilots Worldwide

The Pilots Worldwide — Authorized to Fly to the U.S.A. file identifies 82,588 men and 5,501 women. Among the foreign nationals listed here are major airline and private pilots. Counts are available for 186 nations. The United Kingdom, with 17,925 pilots, represents the largest segment, followed by Germany, Switzerland, France and Saudi Arabia. The source is government registrations.

Selections: Gender, geographic

Price: $250/M

Contact: Bethesda List Center Inc., 301-968-1712

Cross-Match

Multiple sources — including mail order buyer files, surveys and Web site data — were used to compile three Cross-Match lists: the garden list, with 1.6 million names; home product buyers, with 2.4 million; and crafts and hobby, with 3.9 million.

Selections: Gender, telephone numbers, gardening, house plants, bed/bath, decorating/furnishing, home/kitchen, homeowners, household income range, cooking, crafts, crossword puzzles, needlework/sewing, photography

Price: $80/M

Contact: 21st Century Marketing, 631-306-5236

M Culture Ethnic & Psychographics

Census, subscription, buyer and other overlaid data helped assemble the M Culture Ethnic & Psychographics Household master file, which profiles 102 million households based on data scores combined with psychographic information. This file includes Spanish-speaking households with verified telephone numbers.

Selections: Ethnic, religion, executives at home/business address, ethnic business owner home/business address, age, gender, income, customized selection, presence of children, state/SCF/ZIP

Price: $90/M

Contact: VentureDirect Worldwide, 212-655-5153

ACCOUNT ACTIVITY

The Wine Enthusiast

ALC of New York LLC was recently appointed list manager by The Wine Enthusiast catalog. The file names 108,097 who made a purchase over the last 12 months. The Wine Enthusiast sells wine accessories and gifts. These buyers — 48% are men — range in age from 38 to 61 and earn about $125,000 a year. More than 80% are married professionals. About 50% own luxury vehicles. The source for the file is direct mail. ALC of New York also manages the catalog blow-in program.

Selections: Recency, dollar amount spent, gender, product, state/SCF/ZIP

Price: $125/M

Contact: ALC of New York LLC, 212-381-1716

Employment Review HR Executives

Recourse Communications Inc. has named Direct Media Inc. to manage its Employment Review HR Executives postal and e-mail lists. The postal file consists of 281,856 human resources officials and the e-mail file has 92,031 e-mail addresses. Telephone numbers are available. The executives listed work in medium-size to large organizations. The files include subscribers to e-mail newsletters and seminar attendees. These records are about equally split between men and women.

Selections: Gender, job title, number of employees, sales volume, telephone, state/SCF/ZIP

Price: $125/M (postal); $300/M (e-mail)

Contact: Direct Media Inc., 203-532-2418

Entrepreneur.com E-mail

Entrepreneur Media Inc. reappointed the PostmasterDirect division of NetCreations Inc. to manage the Entrepreneur.com opt-in e-mail master file. It consists of 41 list segments with a total of 120,164 prospect names. Entrepreneur Media offers a range of online business services for start-up companies. About 62% of the audience are men, median age 40, with annual household income of more than $69,500.

Selections: Age, country, domain, gender, job title/function, recency

Price: $200/M

Contact: NetCreations Inc., 212-625-8694

eMedia Magazine

Information Today Inc. has appointed Worldata list manager of eMedia magazine’s file. It offers the names of 29,200 subscribers who are involved in editing, production, storage and presentation of digital content. About 95% of the readership is controlled circulation and the rest is paid. Some 25% of subscribers are executives, owners, principals or general managers. Most of the companies where these individuals work have invested $2 million or better on software. Their annual production budget often exceeds $250,000.

Selections: Business/industry type, number of employees, home/business address, state/SCF/ZIP

Price: $195/M

Contact: Worldata, 561-393-8200

CARD DECKS INSERTS

Nina’s Discount Oldies

Estee Marketing Group Inc. is launching the blow-in program for Nina’s Discount Oldies, a marketer of music and movies. About 100,000 catalogs are mailed each month. The typical age of those who will receive the blow-ins is 55. Three-quarters are men and most are married. The average unit of sale is $80. Advertisements may be as large as 5-1/2 by 8-1/2 inches and weigh up to .25 ounce.

Price: $35/M

Contact: Estee Marketing Group Inc., 914-235-7080

Premier Blow-ins/Package Inserts

Leon Henry Inc. is introducing the Premier blow-in and package insert programs. Both target consumers who paid $89.99 by credit card for membership in nationally advertised shopping clubs. The 9.2 million individuals targeted for the blow-in program are generally 45 to 55 years old. The package insert program is planned to go out to about 2 million. The maximum size for blow-ins is 5-1/2 by 5-1/2 inches. For package inserts the size limit is 5-1/4 by 8 inches. Either can weigh up to .20 ounce.

Price: $30/M (blow-ins); $45/M (PIP)

Contact: Leon Henry Inc., 914-285-3456

Entertainment Earth PIP

These package inserts will go out to buyers of action figure collectibles. A projected 70,000 packages are likely to be mailed annually. The average sale is $101. Three-quarters of the orders are delivered to men. The typical customer is 32 years old with an income of about $65,000 a year. As many as 10 inserts will be placed inside outgoing packages. Inserts can be as large as 8-1/2 by 11 inches. The maximum weight is a quarter of an ounce. Inquiries will be considered for overweight inserts (up to 2 ounces).

Price: $60/M

Contact: AccuList USA, 954-923-5659


DIRECT listline

NEW LISTS

U.S. Association Executives

The United States Association Executives publishes a newspaper for association and hotel executives, meeting and convention planners, and others who are involved in business travel planning. There are 15,647 subscribers listed on the file. Postal and e-mail segments are available. Associations account for the largest number of subscribers named here, followed by hotels and convention/visitor centers. The largest counts are available for Virginia and the District of Columbia.

Selections: Gender, state/SCF/ZIP

Price: $160/M (postal) $300/M (e-mail)

Contact: Bethesda List Center Inc., 301-968-1725

VNU Business Media

Edith Roman Associates Inc. and its affiliate ePostDirect are offering the Office Management Solutions database. Publisher and trade show producer VNU Media owns the file. It consists of more than 11 million records, including 4.6 million phone numbers. Roman handles the main postal list, while ePostDirect is managing the 2.4 million-record e-mail segment. The database’s sources include magazine circulation lists, conference attendees, association members and catalog buyers, all generated by direct mail.

Selections: One per site, business/industry type, size of company, gender, phone numbers, multibuyers, SIC, state/SCF/ZIP

Price: $140/M (postal) $370/M (e-mail)

Contact: Edith Roman Associates Inc., 845-731-2686 (postal list); ePostDirect, 845-731-3824 (e-mail file)

Harris Publications Seniors

The Harris Publications Seniors list is a universe of 86,730 active paid subscribers, including 48,271 women. It consists of unduplicated subscribers to 22 Harris consumer titles covering subjects such as crafts, collectibles and decorating. Many of those identified are senior citizens. The source for the file is direct mail.

Selections: Gender, key coding, state/SCF/ZIP

Price: $95/M

Contact: VentureDirect Worldwide Inc., 212-655-5130

My Favorite Mags Plus

Readers who subscribed to magazines by telephone after receiving a direct mail offer are listed on the 96,779-name My Favorite Mags Plus file. Also included are credit card users who responded to telemarketing upsell offers and bought a variety of products.

Selections: Income, length of residence, monthly hotline, phone numbers, state/SCF/ZIP

Price: $85/M

Contact: Interactive Marketing Solutions Inc., 845-348-1155

Sports Illustrated Teen Edition

Millard Group Inc. is introducing another list segment for Sports Illustrated. It offers 189,224 subscribers. The Sports Illustrated Teen Edition is a monthly bound-in insert inside the Sports Illustrated for Kids section of the magazine. It contains up to 12 pages of targeted editorial copy. Subscribers requested this special edition by indicating that they were between 13 and 17 years old. The average annual household income of the families receiving this version of Sports Illustrated is some $104,600. About 85% of the Teen Edition’s readers are boys; their median age is 14.

Selections: Hotlines, age, change of address, gender, key code, source, state/SCF/ZIP

Price: $95/M

Contact: Millard Group Inc., 603-924-9262

Blue Collar Bluebloods

Blue Collar Bluebloods, a list of more than 3 million names, was recently culled from the Datarich database overseen by Adrea Rubin Management Inc. Sources for the file include credit, survey, census and compiled data, in addition to records of mail order buyers. About 60% of those included here are men with an average household income of $50,000 a year.

Selections: Gender, age, age range, income, length of residence, phone number, credit card, category, last-30-day new movers, keying, e-mail

Price: $60/M (base)

Contact: Adrea Rubin Management Inc., 646-487-3780

GLW Home Handyman

This is a 10,203-name file of individuals who completed a card pack survey for Greenlinks Woodworking. The GLW Handyman Survey responders file identifies primarily male homeowners, median age 45, who earn about $57,000 a year. Those listed paid the postage to return the survey cards. Most of them have credit cards and typically spend more than $700 annually for household products. About half of those listed reportedly drive a pickup truck and have a workshop.

Selections: State/SCF/ZIP

Price: $90/M

Contact: McCarthy Media Group Inc., 708-233-6778

ACCOUNT ACTIVITY

TigerDirect

Once again TigerDirect’s catalog master file is being represented by 21st Century Marketing Inc. L.I.S.T. Inc. had taken over management of this account, but 21st Century won it back. The file identifies more than 4.7 million buyers of computer hardware and software. TigerDirect offers over 50,000 products. Men account for 63% of the buyers. Seventy-two percent of those listed are at business address.

Selections: Gender, business/home address, small office/home office, DOS, Mac, Unix, Windows, children’s software, digital cameras/photography, handheld computers, networking products, notebooks/laptops, office equipment

Price: $135/M

Contact: 21st Century Marketing Inc., 631-293-8550

Arthritis Foundation

Millard Group Inc. has been awarded management of the Arthritis Foundation file, which names 195,412 last-12-month donors and 470,296 last-36-month donors. The average age of those listed is 50; the median annual income is some $40,000. Three-quarters of those identified on the list are homeowners and 45% are college-educated. Direct mail is the sole source for the file’s information. A typical donation is about $11. Contributors who give at least $25 receive a bimonthly magazine on health. The foundation has 150 chapters and branches across the country that offer community-based programs, conduct research and do fundraising.

Selections: Gender, dollar amount donated, key code, state/SCF/ZIP

Price: $75/M (last-12-month donors)

Contact: Millard Group Inc., 603-924-9262

Religious Coalition for Reproductive Choice

The Religious Coalition for Reproductive Choice has chosen Names in the News California Inc. as manager of its 17,508-name donor file. The coalition consists of more than 30 religious organizations nationwide that support reproductive choice for women and oppose restrictions on legal abortion. Its members include Clergy for Choice Network, Spiritual Youth for Reproductive Freedom, churches and Jewish organizations. The average donor contributed about $20 in response to direct mail.

Selections: Gender, key coding, state/SCF/ZIP

Price: $80/M

Contact: Names in the News California Inc., 415-989-3350

Carol’s Inc.

George-Mann Associates Inc. has assumed management of the Carol’s Inc. catalog customer list. The list offers 122,898 who made purchases in the last 12 months. Carol’s supplies craft patterns for dolls, stuffed animals, clothing appliqu


DIRECT listline

NEW LISTS

4Jobs.com

This master file contains records for nearly 30,000 prospects who opted in to receive information by e-mail. Those listed are employed in the areas of accounting, administration, customer service, business/advertising and information technology, among others. The sole source for the file is the Internet.

Selections: Age, country, domain, gender, job title/function, recency, state/SCF/ZIP

Price: $200/M

Contact: PostMasterDirect, 212-625-1370

Broadway.com

Names some 220,000 who bought tickets from Broadway.com for theater performances in New York and London. They visit the site to read reviews, interviews and download show synopses. About a third of the individuals identified here work in professional or managerial jobs and nearly 80% attended collage. Their median household income is $68,759.

Selections: Last one-, three- and six-month hotlines, multishow buyers, credit card type, show/purchase date/show date, type of show, state/SCF/ZIP

Price: $90/M; fundraiser rate $75/M

Contact: MKTG Services, 215-968-5020

Business Development Journal

A file of senior-level executives who subscribe to this publication, a bimonthly covering the construction industry and featuring articles on business development, marketing, sales and technology. The sources are qualified and paid subscribers (nearly 15,000 qualified subscribers are listed). In addition, telemarketing data is available.

Selections: Job title, industry, state/SCF/ZIP

Price: $150/M (postal); $200/M (telemarketing); $350/M (postal and telemarketing)

Contact: L.I.S.T. Inc., 516-358-5478

CRN/VARBusiness

Three lists of opt-in e-mail and postal requesters are newly available: Computer Reseller News multitiered marketing opportunities, identifying 30,177; VARBusiness multitiered marketing opportunities, with 23,522; and VARBusiness and VAR/integrator/solution provider database multitiered marketing opportunities, naming 58,782.

Selections: Number of employees, business, job function

Price: $585/M to $595/M

Contact: Rubin Response Services, 847-619-9800

Dmdeals.com Responders

This file is comprised of online consumers who signed up at www.dmdeals.com to receive product announcements through membership. There are some 6 million members at postal address and half a million quarterly hotline buyers. A number of lifestyle selects are offered, including athletics, beauty products, gardening, collectors, healthy choices, household pets, music lovers, readers and triathletes.

Selections: Quarterly and monthly hotlines, gender, age/income/demos, lifestyle, state/SCF/ZIP

Price: $70/M

Contact: The Catamount Group, 203-778-4110

Eichler’s

Eichler’s sells Jewish books and merchandise. It has stores in Brooklyn and Manhattan, NY. An average sale runs $75 or more, and many customers made multiple purchases. All those listed are buyers. Also available are names of buyers who live in New Jersey and New York. Besides books, Eichler’s offers menorahs, prayer shawls, candlesticks, Seder plates, Kiddush cups and jewelry.

Selections: State/SCF/ZIP

Price: $95/M

Contact: RCD Lists, 414-271-3313

MarketReach America DB

MarketReach America is a compiled, multisourced database of consumers. It provides targeted selections for more than 85 million households and some 110 million consumers across the country. The sources include national self-reported databases, credit databases, public record information, new mover data and U.S. census information.

Selections: Demographics (gender, homeowners, credit card buyers), interests (golf enthusiasts, health and fitness enthusiasts, Hispanic consumers, African-American consumers, travelers, news, financial and high-income enthusiasts)

Price: $75/M

Contact: Millard Group Inc., 603-924-9262

CARD DECKS AND INSERTS

Siegel Display Catalog Blow-ins

Siegel is a company that produces product displays for literature, trade shows and other products. The catalog blow-in program can reach up to 2 million professionals and small-to-midsize business owners. Some 500,000 blow-ins go out each quarter. All recipients are at business address.

Price: $50/M

Contact: VentureDirect Worldwide, 212-655-5131

Doctor’s Trust Vitamins Co-op

Those who have made purchases from Doctor’s Trust Vitamins’ catalog and Web site will be the targets of this co-op mailing program. A total of 100,000 envelopes carrying up to 20 inserts are expected to be mailed in February, May and October. About 55% of the customers are women who place orders averaging $65. The maximum size for inserts is 5-3/4 by 8-3/4 inches, weight up to .25 ounce.

Price: $40/M

Contact: Loring Direct Response Inc., 845-708-0100

Idea Art PIP

A projected 89,500 inserts will be included each year in packages sent to those who have bought Idea Art’s promotional paper products by direct mail or online. Maximum insert size is 8-1/2 by 11 inches, weight up to .25 ounce. Inserts must be boxed and labeled “insert material,” with advertiser name and quantity within each box.

Price: $60/M

Contact: American List Counsel Inc., 914-773-6606


DIRECT listline

NEW LISTS

Invention Channel

There are 632,292 last-six-month buyers on The Invention Channel’s product buyers list. The station went on air in 2002; a catalog and Web site were launched soon after. Segments identifying those who have purchased fitness, health and beauty, kitchen items and housewares are being offered. Besides monthly and quarterly hotlines, there are phone numbers and e-mail addresses available. Sales ranged from $19.99 to $60. The sources for the file are direct response TV (90%), space advertising (5%) and Internet (5%).

Selections: Product category, credit card, gender, state/SCF/ZIP

Price: $85/M

Contact: List Services Corp., 203-791-4422

Teleco Direct Business List

The newly compiled Teleco Direct business master file consists of more than 14 million businesses nationwide and their telephone numbers. The information comes from directory assistance databases. All the major regional Bell operating companies and local exchange companies are contributing data to the list. No contact names are provided, only names of business establishments. Monthly and daily hotline disconnect information is available for updating databases and purging other files used for postal or telemarketing promotions. A similar Teleco Direct consumer master file with more 120 million records is available too.

Selections: Area code, phone number, SIC/NAICS, state

Price: $80/M (base)

Contact: Kroll Direct Marketing, 609-275-2900

New Maturity Direct

New Maturity Media is offering a file of buyers who responded to its New Maturity Direct card pack mailings. The list names 15,790 men and 13,207 women. Those identified are retirees, typically age 62 to 78, with a minimum $30,000 annual income. The cards are sent to 4 million households a year in 33 states and 122 metropolitan statistical areas. Response was generated for offers related to health, mobility, travel, supplemental insurance, medications, hearing aids, funeral arrangements and burial insurance. Although the source for the file was direct mail, responses were received at a Web site or via e-mail.

Selections: Gender, state/SCF/ZIP

Price: $65/M

Contact: AllMedia Inc., 469-467-9100

Jewish Educators

This is a membership roster of 2,892 school principals, teachers and rabbis who are active in the field of Jewish education. Those listed are avid readers of Jewish books and magazines. They have purchasing influence at the educational institutions where they work, according to the list manager. No telemarketing is allowed.

Selections: State/SCF/ZIP

Price: $175 (entire list)

Contact: R.C. Direct Inc., 414-271-3313

Spun.com

MKTG Services is debuting the Spun.com postal address master file, offering the names of 236,631 buyers of music, movies and video games. Spun.com’s Web site offers online credits for used products, which can be redeemed toward the purchase of a different CD, DVD or video game. Some of those listed have made more than 200 purchases.

Selections: Product type, movie type, music genre, hotlines, dollar amount spent, ethnicity, birthday, adult’s age range, children’s age range, income range, length of residency, magazine buyer types, mail order buyer types, multibuyer, charitable contributor, dwelling type/homeowner, marital status, computer owners, education, state/SCF/ZIP

Price: $100/M

Contact: MKTG Services, 215-968-5020

DP/Computer Execs

Data Processing and Computer Executives at Home is a recently compiled list of self-reported postal and Internet survey data. It identifies 93,969 executives and specialists at their home addresses, about equally split between men and women. Occupational segments are available for computer operators, programmers, systems analysts and data entry or keypunch operators. The largest state counts are available for California, followed by New York, Pennsylvania and Ohio.

Selections: Occupation, gender, age, income, mail order buyer, credit card user, head of household, marital status, contributor, state/SCF/ZIP

Price: $75/M

Contact: Dunhill International List Co. Inc., 800-386-4455

BusinessWatch Subs

Direct Media Inc. is introducing five postal and five e-mail lists of subscribers to BusinessWatch newsletters. Altogether more than 400,000 names are available. The newsletters are promoted on the Web site Datamarketingsolutions.com by Network Solutions Inc. The largest combined files are ExecWatch, with 172,594 subscribers, followed by ManagementWatch with 101,397 subscribers. There are 53,080 subscribers on the TechWatch file, 37,043 on the FinanceWatch list and 11,591 on the HRWatch file. The BusinessWatch newsletter group republishes articles and disseminates other editorial content from business publications and consulting firms.

Selections: Annual revenue, industry, number of employees, job function/title

Price: $165/M to $275/M

Contact: Direct Media Inc., 203-532-2455

Healthcare Information Strategies

The Healthcare Information Strategies list names 433,145, including 210,927 women. The file is comprised of those who registered at and regularly visit the Web site LivingUncured.com. Most are individuals age 30 or older who have chronic medical ailments. The Web site offers advice and information about conditions such as diabetes, arthritis, asthma, high blood pressure and indigestion. Segments are available for each ailment. Some duplication between segments may exist. Only business addresses are provided.

Selections: Type of ailment, gender, state/SCF/ZIP

Price: $100/M

Contact: L.I.S.T. Inc., 516-358-5478

Political Donors

This list of 6.6 million donors to political causes is generated from Focus USA’s database of 125 million households. The file combines public records, mail order, credit survey, lifestyle, opt-in e-mail and census data. About 65% of those identified are men. Most are college educated; many are doctors, lawyers and business owners. Typically they’re age 45 or older and earn about $70,000 a year. Segments naming Catholic, Jewish and Hispanic donors are available.

Selections: Age, gender, income, homeowner, presence of children, investors, Internet connected, mail order buyer category, bank cardholders, travelers, state/SCF/ZIP

Price: $60/M

Contact: Focus USA, 828-254-8266

Survey Said

Self-reported data from an online survey was used to assemble Survey Said. The list offers 950,000 records with e-mail and postal addresses. Phone numbers are available. Those named here provided their address to receive promotions based on demographic and lifestyle profiles. All survey participants used credit cards to pay processing fees for eight otherwise free movie tickets.

Selections: Monthly hotline, credit card, household income, age, homeowner, marital status, presence of children, gender, state/SCF/ZIP

Price: $200/M (e-mail); $90/M (postal)

Contact: Martech Direct Inc., 727-480-3334

Nurse Discount

The Nurse Discount list from Weston, FL-based Axed Inc. consists of 503,141 names of nurses who responded to a mailer from the new Web site Nursesdiscount.com. About 80% of those on the file are women. The site offers savings on nursing supplies and more. E-mail and home addresses are available.

Selections: Age, number/age of children, credit card, dwelling type, education, ethnicity, gender, income range, lifestyle, loan amount, mail order buyer,multibuyer, occupation, homeowner/renter, religion, state/SCF/ZIP

Price: $100/M

Contact: Mal Dunn Associates Inc., 845-278-1200

Ethnic Responders

Information on Acton Direct’s Ethnic Responders file was pulled from the company’s Value Mail Order Buyers database. The data was overlaid with demographics to create the list. This compiled response file offers the names of 31,509 direct mail-sold buyers, including 26,875 Hispanic and 4,634 Asian households.

Selections: Head of household, gender, age, county, dwelling type, household income, credit cardholders, state/SCF/ZIP

Price: $70/M

Contact: Acton Direct, 215-342-2007

ACCOUNT ACTIVITY

Yves Rocher Canadian PIP

Stanton Direct Marketing Inc. has been appointed U.S. manager for the Yves Rocher Canadian package insert program. Cornerstone List Management represents this PIP in Canada. The program targets English-speaking cosmetics buyers, except those from Quebec. About 600,000 packages are shipped each year. Up to six noncompetitive inserts are accepted; maximum size 5-1/2 by 8-1/2 inches, weight up to a quarter of an ounce.

Price: $60/M (U.S.)

Contact: Stanton Direct Marketing Inc., 603-672-3338 (in U.S.) or Cornerstone List Management, 416-932-9555 (in Canada)


DIRECT listline

NEW LISTS

Pashmina Women’s Accessories

These 309,581 last-six-month hotline buyers responded to a telephone offer and bought three full-size Pashmina scarves for $99.95. They all paid by credit card. Also available is a 53,411-name August 2003 hotline and a 156,044 last-three-month hotline. All those on the list are women, typically between the ages of 30 and 50.

Selections: Gender, age, state/SCF/ZIP

Price: $80/M (last-six-month hotline); $85/M (last-three-month hotline); $90/M (August 2003 hotline)

Contact: Fasano and Associates, 818-728-9030

Business Opportunity Seekers

The people named on this file replied online to a business opportunity offer. They agreed to receive information about starting their own business, and registered their name, address, postal address, e-mail and home and business telephone numbers. Each respondent was called. There are 58,800 last-90-day responders and 20,000 last-30-day responders.

Selections: Gender, telephone numbers, state/SCF/ZIP

Price: $100/M (last-30-day); $95/M (last-90-day)

Contact: Names and Addresses Inc., 847-850-1012

Convergence IT Professionals

This 114,700-name file is part of the Convergence residential list series. Most of those identified here are men at their home address. They are direct response buyers of computer equipment and other Internet-based products and services. Many are software architects, database supervisors and e-commerce managers. The names are gathered from a number of sources.

Selections: Demographic, state/SCF/ZIP

Price: $125/M

Contact: Revolution Software Inc., 305-682-8154

Euro Execs/U.S. Bankruptcy Filers

Noble Ventures Corp. is offering a file of European business executives with e-mail addresses and a list of U.S. bankruptcy filers. The European listing consists of 333,934 businesspeople located throughout the Continent. Postal addresses, fax and telephone numbers are available, as are customized selects. The other file names 3.4 million Americans who declared bankruptcy. Noble Ventures compiles its lists from public records, telephone directories, corporate records, registrations and the Internet.

Selections: Sales revenue, employee range, URL, ticker (European); Social Security number, phone number, filing date, discharge/dismissal date (Bankruptcy)

Price: $315M

Contact: Noble Ventures Corp., 888-996-6253

Health Marketing Associates

SanMar Associates Inc. is introducing the Health Marketing Associates list of consumers who bought alternative health products. The list offers a universe of 143,456, all generated by direct mail. About 70% of those on the file are women. They purchased anti-aging supplements and vitamins. The average sale was nearly $100. A quarterly hotline is offered. Phone numbers are available for 80% of the records, but only for approved telemarketing use.

Selections: State/SCF/ZIP

Price: $110/M

Contact: SanMar Associates, 201-567-2259

IQ HomeSource

The IQ HomeSource licensed realtors file names 994,000 real estate agents. IQ HomeSource is an online real estate brokerage firm. The file includes those who use the IQ HomeSource Web site (www.iqhs.com) as exclusive agents in their area or to post listings of properties that are for sale. Among the other sources for this list are public records and directories.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Catamount Group, 203-778-4110

Net-Connected Consumers

A postal list segment identifying Internet users was created from the Datarich database. Demographic data was overlaid on the database to break out the new Net-Connected Consumers file. The total universe offers some 2 million names, including more than 1 million homeowners. A one-month hotline with 187,223 names is available. About 53% of those listed are men. Better than 50% of these individuals reportedly use the Internet for shopping.

Selections: Length of residence, gender, age, income, credit card, last-30-day new movers, keying, state/SCF/ZIP

Price: $85/M

Contact: Adrea Rubin Management Inc., 646-487-3780

Oxmoor Book Buyers

Millard Group Inc. combined smaller list segments from the Oxmoor book buyer master file and overlaid them with Equifax data to create four new lists of last-12-month book buyers. The parent Oxmoor database consists of 3.6 million last-24-month buyers. Smaller segments of tennis, bicycling, skiing and outdoors enthusiasts were combined from the database to develop the Oxmoor House sports aficionados list of 319,898 last-12-month book buyers. Another recently assembled file that identifies individuals interested in sports, health and fitness is called Oxmoor House health and fitness devotees. It names 445,453 who bought books in the last 12 months. Similarly, Millard consolidated list segments of individuals with upscale tastes in food, wine and material things in general, naming it Oxmoor House fine living connoisseurs. It includes 364,402 records. Finally, segments with individuals identified as being interested in finance, investment and travel were merged to make up the Oxmoor House prosperous upscale buyers file (310,998 names).

Selections: Lifestyle, income, adult’s age, child’s age, gender, credit card, hotlines, key code, state/SCF/ZIP

Price: $90/M (last-12-month buyers)

Contact: Millard Group Inc., 603-924-9262

ACCOUNT ACTIVITY

HR Exec Magazine Subs

Worldata was tapped to manage the human resource executive magazine subscribers file. The list identifies 45,641 senior HR professionals. Among those listed are vice presidents and directors with purchasing and strategic planning responsibilities. The magazine covers personnel, benefits, training and healthcare. Readers pay $95 for a subscription.

Selections: Contact list manager

Price: $140/M

Contact: Worldata, 800-331-8102

Good Dog! Magazine

The consumers who read Good Dog! have an average of four dogs per household. Many are breeders or exhibitors. Twenty-seven percent also own cats. Some 53,000 direct response subscribers and book buyers are named. They spend an average of $1,500 a year on their dogs. They are college-educated with annual income of about $50,000. Good Dog! covers nutrition, health and training. A subscription costs $21.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Midwest Direct Marketing Inc., 913-686-2220

Brainbench

Statlistics Inc. has been appointed to manage the Brainbench opt-in e-mail master file. The list consists of 859,404 names, including 292,360 women, all selectable. Brainbench Inc. is an online skills testing and certification firm used by corporations for hiring and work-force management. Large list segments are available for banking and financial services, advertising and marketing, business/professional services and high tech. Twenty-six categories of skills tests administered by Brainbench are offered as list segments, such as accounting, desktop publishing and Internet software. Brainbench’s clients include Booz Allen Hamilton, Cable & Wireless, EDS, H&R Block, IBM, J.P. Morgan Chase & Co., Qwest, Wells Fargo and the U.S. Office of Personnel Management.

Selections: Age range, gender, industry, test category, specific test, state/SCF/ZIP

Price: $275/M

Contact: Statlistics Inc., 203-778-8700

Sovietski Collection

Siegler & Co. has selected Mokrynski & Associates Inc. to manage its Sovietski Collection catalog list. A total of 51,124 last-12-month buyers are available. The typical Sovietski customer is college educated with an average household income of $50,000 or higher. Some 80% are homeowners, 65% are married and most are between 40 and 60 years old. They spent about $105 for antiques, collectibles, and aviation and nautical memorabilia.

Selections: Dollar amount spent, credit/cash, product category, recency, state/SCF/ZIP

Price: $115/M

Contact: Mokrynski & Associates Inc., 201-487-8181

CARD DECKS AND INSERTS

Serenade PIP

Serenade is a 68-page catalog of classic soul, blues and other music genres. A projected 5,500 to 7,500 packages are expected to be delivered monthly as part of this package insert program. The average annual income of a typical Serenade mail order customer is approximately $45,000. About 55% of the company’s outgoing packages are addressed to women, average age 50. The maximum weight for inserts is .25 ounce, but the program manager will consider inquires for heavier ones. The maximum size insert is 6 inches by 9-1/4 inches.

Price: $60/M

Contact: Acme List Management, 847-587-1160


DIRECT listline

NEW LISTS

American Lifestyle Database

Dunhill International List Co. Inc.’s American Lifestyle database features 34 million postal records. The database includes list segments naming 6 million golfers, 4.3 million casino gamblers, 11 million computer owners, 16 million investors and 14 million travelers. Demographic and lifestyle selections can be cross-matched for enhanced targeting. For example, cruise ship travelers who play golf and gamble can be selected as criteria for generating a list. Separate segments are available for differentiating between investors who own and those who plan to buy life insurance, mutual funds, stocks or bonds. Similarly, there are segments based on the type of vacation taken or planned, among travelers interested in theme parks, resorts, cruises, time shares and family trips. Business and pleasure travelers are identified, each with smaller selects based on the number of trips taken, and on domestic and international travel.

Selections: Age, estimated income, gender, investor, occupation, online activity, state/SCF/ZIP

Price: $60/M

Contact: Dunhill International List Co. Inc., 800-386-4455

Engineering DB E-mail List

The Engineering Database opt-in e-mail address file provides 101,676 names of professional engineers. Rubin Response Services Inc. manages the list, which includes those who have subscribed to or requested information from magazines and e-mail newsletters published by CMP Media LLC. Among these publications are Communication Systems Design, EBN, EE Times, and Embedded Systems Programming. These engineers specialize in areas such as printed circuit board design, manufacturing and assembly, computers, consumer electronics, communications, microcontroller and microprocessor development, construction, civil engineering and transportation. Those listed typically are employed by large high-tech firms — Cisco, HP, Intel, Texas Instruments, Motorola, Lucent Technologies and Nortel Networks, to name a few. Postal addresses are available for follow-up for an additional $200/M.

Selections: Job function, primary end product, number of employees, annual revenue, program language, operating systems, products specified, annual sales volume

Price: $400/M

Contact: Rubin Response Services Inc., 847-619-9800

IBM iSeries Professionals

There are 114,546 names available on an independent IBM-related high-tech list called iSeries Professionals from Spotlight Magazine. It includes subscribers who requested online or print subscriptions to Spotlight Magazine, published by Vista, CA-based Rochester Initiative. Spotlight is sent to 50,000 quarterly print subscribers and 30,000 monthly online subscribers. It provides vendors and suppliers with information about IBM’s midrange computer server known as the iSeries AS400. Besides subscribers, the iSeries database includes buyers of hardware, software, training materials and books, as well as seminar and trade show attendees. The target audience includes executives involved in manufacturing, retailing and government. The Internet is the source for these names.

Selections: Home/business address, state/SCF/ZIP

Price: $150/M

Contact: Worldata, 800-331-8102

Online Donors

Individuals who opt in to receive promotions from third-party marketers are identified on Focus USA’s online donors list. More than 2.5 million registered at Web sites to receive discount alerts, maintain product warranties or receive entertainment or financial news. These individuals have contributed to health, environmental, children’s education, religious, cultural or other nonprofit organizations. Most are married. Their median age is 45; median income $62,000. This e-mail file includes 1.6 million credit cardholders and 1.5 million mail order buyers, all selectable.

Selections: Postal address, age, income, gender, homeowners, presence of children, mail order buyer category, donor by type

Price: $80/M

Contact: Focus USA, 201-489-2525

Rural DM Shoppers

Acton Direct has released a new list segment from the Value M.O.B. (mail order buyers) database called Rural DM Shoppers. The file has a universe of 364,776 names. These rural residents responded to offers for general merchandise, clothing and household items. About 60% are men. The average purchase is $30. This file was developed from the 1.8 million-name Value M.O.B. database, which was segmented and overlaid with demographics. Inquiries for telemarketing offers will be considered.

Selections: Age, county, credit card holders, gender, head of household, household income, state/SCF/ZIP

Price: $70/M

Contact: Acton Direct, 215-342-2006

U.K. Weekend Vacationers

A list of U.K. vacationers supplied by Data Revolution LLC in England is now being offered through Estee Marketing Inc. The file offers 1.5 million names of travelers who booked upscale villas at parks throughout the United Kingdom (England, Scotland, Wales and Northern Ireland). They’re mostly couples who stayed a few days or for a weekend. Many of these people hiked or went camping or horseback riding; others relaxed at a health spa. The average unit of sale is about $400. The sources for the file include TV commercials, direct mail and the Internet.

Selections: Age range, income range, telephone number, gender, geographic

Price: $185/M

Contact: Estee Marketing Inc., 914-235-7080

BuyerShare

Savings Direct owns the BuyerShare database, which names 3.4 million direct response buyers. It lists consumers who spent an average of $80 for health and beauty aids, kitchen/home, and diet/exercise products. They responded to telemarketing, Internet, direct mail and TV promotions. The database is about equally split between men and women. The average age of those listed is 40; their annual household income ranges from $40,000 to $50,000. Phone numbers are available, subject to telemarketing script approval.

Selections: Dollar amount spent, hot-lines, credit card buyers, entertainment products, men’s products, home/family products, personal improvement prod ucts, gender, state/SCF/ZIP

Price: $85/M

Contact: Sound Beach Marketing Partners LLC, 864-244-9894

Carman Ministries

More than 1.2 million names are available on the Carman Ministries donors and buyers list. Carman Ministries is a nonprofit religious organization that promotes conservative Christian values. People on this list typically are evangelistic, missions-minded and patriotic. They have attended a concert or purchased gospel recordings on CD from the Web site Carman.org. The average sale is $40. The Web site encourages visitors to donate money to the organization regularly. Each month the first 100 donors receive postage-paid “surprise” gifts. Donors who give $1,000 or more receive a plaque. Phone numbers for 686,881 records can be rented for an additional $20/M.

Selections: Dollar amount of purchase, income, state/SCF/ZIP

Price: $70/M

Contact: Response Unlimited, 540-943-6721

Challenged Credit

The Challenged Credit consumer/business debtor file offers monthly hotlines that identify an average of 60,000 consumers and 10,000 businesses with bad credit. Individuals listed here reportedly have a slow payment history, based on credit reports and other public records filed in courts. Some of these debtors are faced with civil lawsuits, judgments or tax liens.

Selections: Date of filing, judgment amount, status, phone number, gender, state/SCF/ZIP

Price: $100/M (consumer names) $110/M (business names)

Contact: Venture Direct Worldwide Inc., 212-655-5153

ACCOUNT ACTIVITY

Primedia Auto Files

ClientLogic Specialists Marketing Services has been chosen to manage Primedia’s 47 automotive magazine files. The car books, along with a master file called Primedia Powerbase Automotive Enthusiasts, total 3.3 million postal records. There are six categories among the automotive properties: consumer automotive, domestic performance group, import group, lowrider group, street rod and performance group, and truck/off-road/SUV group. In the consumer group, the biggest files are Motor Trend, with 855,000 names, and Automobile, with 483,000. In domestic, Car Craft has 269,000 subscribers and Hot Rod 555,000. Other big files are those of 4Wheel & Off-Road, with 294,000 records, and Super Chevy, with 140,000. Demographic enhancements are available.

Selections: Recency, change of address, source, gender, state/SCF/ZIP

Price: $95/M

Contact: ClientLogic Specialists Marketing Services, (201) 865-5800

Van Dyck’s/Van Bourgondien

RMI Direct Marketing is the new manager of the Van Dyck’s and Van Bourgondien Bros. horticultural catalog customer lists. The Van Dyck’s file names 41,652 last-12-month buyers. About 71% of these gardeners are women who spent an average of $72 for flower bulbs and perennials. On the Van Bourgondien list there are 79,695 who’ve made a purchase in the last 12 months. About 73% are women who paid an average of $56 for similar products.

Selections: Dollar amount spent, gender, state/SCF/ZIP

Price: $95/M (Van Dyck’s) $100/M (Van Bourgondien)

Contact: RMI Direct Marketing, 203-825-4634

CARD DECKS & INSERTS

Shades of Light Catalog Blow-ins

Leon Henry Inc. is debuting the Shades of Light catalog blow-in program. The firm projects monthly mailing counts of 450,000. Most buyers are women who spent some $280 on home furnishings and accessories. Only about 17% of buyers are men. The catalog targets homeowners, decorators, designers and architects. Products sold include table lamps, chandeliers, bath lights, lampshades, outdoor lighting and ceiling lighting. The maximum size for an insert is 6 inches by 7-1/2 inches. The minimum is 3 inches by 5 inches.

Price: $30/M

Contact: Leon Henry Inc., 914-723-3176

Merchant Direct PIP

Merchant Direct package inserts will be included in packages sent to members of three beverage continuity programs — Beer Across America, Coffee Quest and International Wine Cellars. The maximum size for inserts is 5-1/2 inches by 8-1/2 inches. No more than eight inserts per package will be considered.

Price: $65/M

Contact: Loring Direct Response Inc., 845-708-0100


DIRECT listline

NEW LISTS

African and Hispanic Americans

Listdata Management Services Inc. is introducing ethnic files called Affluent African American and Hispanic Communicators. A total universe of 125,000 African Americans with average household incomes above $100,000 are available on a multisourced file. These buyers responded to offers for financial services, books, magazine subscriptions, clothing, music, electronics, business and vacation travel. The typical individual listed here is a married college-educated homeowner. About 70% are men. The Hispanic list offers the names of 150,000 who switched telephone companies in response to an outbound telemarketing campaign. The average unit of sale was $42.95. About 47% of the Hispanics listed are women. Inquiries for telemarketing will be considered for both lists.

Selections: Age, income, homeowners, credit card, gender, state/SCF/ZIP

Price: $90/M (African American); $85/M (Hispanic)

Contact: Listdata Management Services Inc., 845-357-1881

Boden/Mini Boden USA

J.P. Boden & Co. Ltd. of Leicester, England


DIRECT listline

NEW LISTS

Nature’s Way Canada Inc.

There are 57,706 last-12-month buyers with Canadian addresses on the Nature’s Way Canada Inc. list. Forty-three percent are women, typically 55 to 70 years old. Customers purchased either a food supplement made from apple cider vinegar or books. Two titles were sold,


DIRECT listline

NEW LISTS

Investor Resources This list identifies 76,422 unpaid subscribers who’ve expressed interest in personal finance and business investment news. They registered online to receive free subscriptions to the Wall Street Online Investor. This newsletter provides online links to major publications, such as Forbes, The Economist, The Wall Street Journal and The New York Times, as well as investment clubs.

Selections: Job title, number of employees, presidents, vice presidents, phone number, fax number, gender, SIC codes

Price: $115/M

Contact: Market Touch List Management, 609-844-7560

Selling Power E-Newsletter

Selling Power e-newsletter subscribers is an opt-in e-mail file. It offers the names of 85,000 sales executives who registered at www.sellingpower.com to request a free online newsletter subscription. Separate newsletters are offered for sales training, customer relationship management, incentive programs, motivation, sales meetings and presentations. Each newsletter topic is available as a selection. Selectable news letter recipients include sales executives, regional sales managers, national division sales managers, vice presidents, advertising services directors, presidents and CEOs. About 54% of newsletter recipients also subscribe to Selling Power magazine.

Selections: Job titles, newsletter topics

Price: $350/M

Contact: VentureDirect Worldwide Inc., XactMail Network division, 212-655-5231

Hartford-York

Hartford-York’s catalog list names 11,800 last-12-month buyers. It identifies men and women who spent about $65 on a hat or cap purchase. The catalog offers products from hat makers such as Stetson, Borsalino, Shady and Bailey. The average age of buyers is 55 and their annual income is above $75,000. Some 57% are men. The sole source for the file is direct mail.

Selections: Dollar amount of purchase, e-mail address

Price: $115/M (last 12-month buyers)

Contact: Mokrynski & Associates Inc., 201-487-8181

EPS Buyers

Educators Publishing Service’s customer list identifies 38,061 last-12-month and 66,446 last-24-month buyers. About 80% are women. EPS’ workbooks supplement regular school textbooks for students from kindergarten through high school. They’re intended for children with learning difficulties. Buyers are parents, teachers and tutors. The average sale to schools is $120; orders delivered to home addresses are typically around $30. The file was generated by direct mail and the Internet.

Selections: Home, school, gender, state/SCF/ZIP

Price: $95/M

Contact: D-J Associates Inc., 203-431-8777

Stock Superstars Report

There are 6,599 paid subscribers on the American Association of Individual Investors’ Stock Superstars Report list. The average unit of sale runs from $149 to $249. Subscribers receive a monthly newsletter featuring stock performance histories and commentaries. They also get weekly telephone or e-mail advisories on individual stocks, and have exclusive access to the Stocksuperstars.com Web site, which offers news, charts, archives and risk-management tools.

Selections: State/SCF/ZIP

Price: $295/M

Contact: Marketing Services International Inc., 847-637-1805

The Vitaminbin.com

More than 12,000 health-conscious shoppers are identified on The Vitaminbin.com list. These postal addresses are 100% Internet-generated. The company offers more than 2,000 kinds of vitamins and health supplements at discount prices. Buyers spend an average of $60 for vitamins, antioxidants, growth hormones, books and videos. About 90% paid with major bank cards.

Selections: Gender, state/SCF/ZIP

Price: $100/M

Contact: Country Marketing Ltd., 315-895-7737

ISO 9000 Certified Companies

The ISO 9000 certified companies list names 40,145. The International Standards Organization is responsible for establishing technology guidelines to make products compatible worldwide. ISO standards are technical agreements used as the basis for quality control and government regulations. The file identifies quality-management professionals


DIRECT listline

NEW LISTS

American Cheerleader Junior

The American Cheerleader Junior file is the newest addition to a portfolio of lists owned by Lifestyle Ventures Inc. and managed by Rubin Response Management Services Inc. American Cheerleader Junior magazine is read by young girls ages 7 to 12. They’re either already involved in cheerleading or aspire to become cheerleaders. The magazine includes articles on cheerleading, as well as puzzles and games. Addressing is “To the parents of.…” This list offers 30,049 names. The source for the file is mostly direct mail direct to the publisher, but some names were generated by small subscription agencies.

Selections: Gender, paid, state/SCF/ZIP

Price: $95/M

Contact: Rubin Response Management Services Inc., 847-619-9800

Baudeville E-mail

The Baudeville E-mail list consists of 66,806 names of executives and human resources professionals who are responsible for team building, special events, employee motivation and recognition. Opt-in e-mail was used to assemble the file. About 76% of the addresses are business or government offices and 24% are schools. Sixty-three percent of the names are identified as women and 16% are men. These individuals have bought software, certificate papers, folders, frames, badges, badge holders and other items. The average unit of sale was $182. No telemarketing is allowed for this list.

Selections: Business/industry type, deployment, max per company site, state/SCF/ZIP

Price: $300/M

Contact: MeritDirect, 914-368-1013

New Young Catalog Buyers

Catalog transaction data was overlaid with credit card information to compile the New Young Catalog Buyers list. It consists of approximately 3.9 million names. Data analysis indicates these buyers are three times as active as standard catalog customers. Typically, those listed here are homeowners with children. About 54% are men. Their average income is some $65,000. List exchanges are allowed. Telemarketing inquiries will be considered.

Selections: Age, gender, income, phone number, state/SCF/ZIP

Price: $85/M

Contact: Media Horizons, 203-642-7329

Roseart

A variety of sources were used to generate the Roseart list. The file identifies 124,714 buyers who responded to bounce-backs, mini-catalogs and direct mail. They’re mostly parents who bought arts and crafts kits, games, and toys for children ages 6 to 12. Their purchases included products such as Barbie, Hot Wheels, Care Bears and X-Men. The average sale was $10. Inquiries will be considered for exchanges and reuse. No telemarketing will be allowed.

Selections: Gender, state/SCF/ZIP

Price: $75/M (base); $70/M (catalog); $60/M (fundraising)

Contact: List Process Management, 212-927-8259

SINA Europe E-mail DB

The customer list of SINA.com, the leading Chinese-language Internet service provider, is now available. Within the international expatriate Chinese community SINA is the equivalent of America Online, MSN or Yahoo! The list contains 41,698 European e-mail addresses. It is 100% opt-in. Postal addresses may be added in the future; they are now pending. Records are provided in simplified Chinese. Most users of SINA are bilingual. SINA is based in San Mateo, CA.

Selections: Age, country, education, income, job function

Price: $150/M

Contact: Acton Direct, 402-470-5808

Equity Alert

The Equity Alert file identifies 91,582 online subscribers receiving corporate news bulletins via e-mail. Their requests for free subscriptions were received within the last three months. They expressed an interest in investment tools and information. At this time only the postal addresses of these e-mail subscribers are available from the list owner, Montgomery Asset Management Corp., an investor relations firm which is based in Vancouver, British Columbia.

Selections: None

Price: $150/M

Contact: Infomat Inc., 310-212-5944

Fundraising & Edutainment Guide

A total of 127,740 public and private schools are named on the Everybody’s Fundraising & Edutainment Guide list. Direct mail was used to generate this file. The directory offers schools, parent-teacher associations and other related nonprofit groups ideas and strategies for fundraising and choosing educational programs. Besides giving fundraising advice, the directory includes articles about the environment as well as health and safety programs geared to administrators, teachers and children. Health programs covered in the guide include drug abuse prevention, self-esteem, life skills development and college preparation.

Selections: Gender, state/SCF/ZIP

Price: $105/M

Contact: VentureDirect Worldwide, 212-655-5196

MyLocalOffers.com

This Web site-generated file naming MyLocalOffers.com members consists of 23 million buyers and inquirers. More than 300 proprietary sources were used to overlay this list, which was separated from a larger database. The file identifies consumers who registered as members on the Web site to receive offers from national retailers that operate stores near their homes. Some 750,000 phone numbers are available.

Selections: Age, donors, education, gender, income, interests, subscription type, transaction type, state/SCF/ZIP

Price: $100/M

Contact: Datagence Inc., 732-842-1001

The Savings Register

This file offers the names of 6 million Internet customers who joined an online shopping club to receive a daily e-mail about bargains. The Savings Register list provides more than $100,000 in coupons to members. These individuals, women between the ages of 35 and 65, spend an average of $10 on their purchases. Some 45% are homeowners. There is a monthly 300,000-name hotline. Telephone numbers are available for $200/M.

Selections: Birth date, age, gender

Price: $85/M

Contact: Walter Karl Inc., 845-732-7035

Software Buyers Universe

There are 14 million software buyers named in this file. They are sourced from registrations, warranties and surveys. Software by type is selectable and includes accounting/financial management, education, small business, and games programs. About 6.7 million of these records include telephone numbers. The file is updated monthly.

Selections: Computers, credit cards, gender, age, income, education, presence of children, homeowner, telephone number, software by type, state/SCF/ZIP

Price: $65/M

Contact: ListSolutions, 732-967-1516

ACCOUNT ACTIVITY

Astrology Success

Now known as Astrology Success, this recently renamed file has been updated with address changes. It provides some 65,000 names of direct mail responders to astrology offers. They purchased psychic predictions that pertained to financial and personal success. The new manager is DataAdvantage List Services Inc. The file formerly was marketed as Astrology Power Forecast under previous manager Bull’s Eye Marketing. The typical respondent is a retired woman with a $35,000 or higher annual income. This is a current 12-month file. No hotline names are available.

Selections: Gender, state/SCF/ZIP

Price: $85/M

Contact: CPC Associates, 610-489-6419

ActiveWeb Developer Newsletter

Management of the ActiveWeb Developer Newsletter list was recently transferred to Worldata. This postal file names 17,984 professionals who use Microsoft Web site tools and technologies. These include trademark products from Active Server Pages, Visual InterDev and ActiveX. Subscribers use a variety of operating systems such as Access, FoxPro, Macromedia Director, Microsoft SQL Visual Basic, Oracle, Java, Linux and Unix. This file was direct mail-generated. More than 90% of the subscribers buy software add-on products one to six times annually. About 70% subscribe to multiple publications. A separate Canadian and international file offers nearly 7,100 names. These files identify independent consultants, project leaders, owners, entrepreneurs, developers, programmers and data administrators.

Selections: State/SCF/ZIP

Price: $205/M (U.S. names), $1,850 (flat fee for all Canadian and international names)

Contact: Worldata, 800-331-8102

Brylane & Lerner

Millard Group Inc. is the new manager of the Brylane Home, Brylane Home Kitchen and Lerner catalog files. Millard plans to make new selections available this month. The Brylane Home list has 1.16 million last-12-month buyers. Brylane Home Kitchen has 192,000 last-six-month buyers, and the Lerner clothing catalog file names 490,000 last-12-month buyers.

Selections. Bank card, dollar amount of purchase, gender, recency, state/SCF/ZIP

Price: $100/M (each)

Contact: Millard Group Inc., 603-924-9262

HoneyBaked Ham Catalog

The HoneyBaked Ham catalog buyers file is now available for rental. Previously, this 100,000-name catalog list was available only for exchange. Estee Marketing Group Inc. is the file’s new manager. HoneyBaked Ham Co. offers hams, turkeys, other meats and side dishes, as well as cheesecakes and pecan pies. Customers are mostly women between the ages of 40 and 45. They spend an average of $125 per purchase. All of the individuals named on this file responded to a variety of direct mail offers.

Selections: Dollar amount spent ($50-plus and $100-plus), gender, state/SCF/ZIP

Price: $100/M

Contact: Estee Marketing Group Inc., 914-235-7080

IIR File

The Institute for International Research recently chose ClientLogic Specialists Marketing Services to manage its 1 million-name postal file. IIR runs conferences and seminars targeted to top-level executives in a number of fields, including banking, finance, healthcare, manufacturing and telecommunications.

Selections: Job title, industry, conference topic, job function

Price: $150/M to $165/M

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

CARD DECKS AND INSERTS

Inserts Concepts Catalog Co-op

Catalogers and other direct marketers can now purchase pages in Stanton Direct Marketing’s multipage cooperative publication. The rate includes printing and distribution. Customers respond directly to the advertiser. Some 750,000 pieces are scheduled to be mailed in the greater Philadelphia market on Aug. 13. The publication is expected to be sent to three target groups, so advertisers may aim at any or all of these groups. The groups run the gamut from families with children to empty nesters, and young professionals to active older adults. The source for the targets is census data. As the publication’s circulation grows, plans call for it to be distributed monthly in five other metropolitan areas.

Price: $30/M

Contact: Stanton Direct Marketing Inc., 607-734-4571

Graphics IQ Newsletter

Lake Interactive is providing sponsorship opportunities on the Graphics IQ Design Insider e-newsletter. Sponsorship of this weekly e-newsletter includes a 40-word marketing message with a link to a Uniform Resource Locator, or URL. Premium, center and anchor sponsorship placements are available. A total of 40,000 placements are being offered. Readers are executive-level agency owners, creative directors and their support staff.

Price: $48/M (premium placement); $43/M (center placement); $33/M (anchor placement)

Contact: Lake Group Media Inc., 914-925-2400


DIRECT listline

NEW LISTS

SI E-mail Subs

Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter subscribers and 313,242 inactive magazine subs also are available. SI offers analysis, predictions and more about sports and athletes. Readers of the e-mail newsletter Sports Illustrated Extra registered online to receive their subscription. Both magazine and newsletter subs provided their e-mail addresses online and opted in for third-party offers. During registration, they indicated their interests, among them health/fitness and book/music continuities.

Selections: Gender, recency, state/SCF/ZIP

Price: $250/M (active magazines subs); $150/M (active newsletter subs); $100/M (inactive magazine subs)

Contact: Millard Group Inc., 603-924-9262

Republican Donors

The 14.9 million-name 2003/2004 Republican database was put together from a number of lists by managers who handle Conservative and Republican donor files. These donors gave money for issues such as pro-family, national defense and tax reform in the last 24 months.

Selections: Super-multis (donated to three or four organizations), multis (donated to two organizations), telephone numbers (on about half the records), state/SCF/ZIP

Price: $100/M

Contact: TMA List Brokerage and Management, 703-547-4943

GovDocs.com

This is a 20,000-record e-mail list. GovDocs provides practical Web-based solutions that enable public sector organizations to leverage their Web sites. GovDocs reportedly helps U.S. businesses stay compliant with government labor law. The sole source for the file is the Internet. Management occupations represented here include corporate, human resources, safety and office supervisors.

Selections: Job title, number of employees

Price: $250/M

Contact: Lake Group Media Inc., 914-925-2400

Royal Pashmina Scarf Buyers

Contains 52,909 last-one-month hotline names. The women listed here were sold a set of three full-size Pashmina scarves by telephone solicitation. They spent $99.95 and paid by credit card. The file is updated monthly.

Selections: State/SCF/ZIP

Price: $90/M

Contact: Adrea Rubin Management Inc., 212-983-0100

Crain’s New York Business

Crain’s New York Business e-mail subscribers gave their permission to receive marketing offers when they subscribed to the print edition or signed up for free e-mail updates. Crain’s keeps tabs on New York companies, commerce, politics and real estate. Readers are top business leaders, according to the list broker. Their average household income tops $100,000 a year. There are 26,000 opt-in subscribers named. An introductory test rate of $275/M is offered.

Selections: Contact list broker

Price: $300/M

Contact: Lake Group Media Inc., 914-925-2400

Savvy Shoppers

Names 8.3 million shoppers and their postal addresses. Last one-, three- and six-month hotlines are available. Those listed completed online surveys, providing postal address, interests and upcoming life changes (such as having a baby or planning a move). They also indicated what sort of shopping they do, such as catalog or Internet buying, and noted how much they spend.

Selections: Gender, age, income, ethnicity, occupation, education, presence of children, activities, hobbies, homeowner/renter, telephone numbers, state/SCF/ZIP

Price: $70/M

Contact: List Solutions, 732-967-1516

Discovery Store Catalog

Some 51,200 last-12-month buyers’ names are listed here. The catalog offers gifts such as toys, interactive games and gadgets for everyone in the family. Customers are between age 45 and 55 and earn more than $75,000 a year. An average order runs $82. Discovery Store had stopped mailing the catalog last year to concentrate on its Web site and stores. The store resumed mailing during the 2002 holiday season and sent out a winter sale book in February. Those on this list responded to a catalog mailing.

Selections: Last three- and six-month hotlines, gender, dollar amount spent, product selects (children’s, high-tech, optics, videos/DVDs), state/SCF/ZIP

Price: $100/M (last-12-month buyers)

Contact: Mokrynski & Associates Inc., 201-487-8181

Brylane Catalogs DB

A new database combining the buyer lists of several Brylane catalogs contains more than 7 million records collected over the last 12 months. It’s comprised of lists from Lane Bryant, Roaman’s, Lerner, King Size, Chadwick’s of Boston, Jessica London, Brylane Home and Brylane Home Kitchen. The file will feature traditional RFM selections and will be enhanced with overlay data from Acxiom’s InfoBase. All of the specialty catalog lists have been on the rental market before, but this is the first time they will be merged, enhanced and offered as one product.

Selections: Age, income, presence of children, business address, hobby interests, ethnic groups, including African-Americans (about 600,000), grandparents, religion (including Catholic donors), monthly hotline, state/SCF/ZIP

Price: Contact list manager

Contact: Direct Media Inc., 203-532-1000

Iowa Farmer Today

This 93,281-name file identifies subscribers to Iowa Farmer Today magazine. All live in Iowa and are self-sufficient, according to the list manager. They do their own plumbing and carpentry as well as repair their cars and heavy equipment. They also like to hunt and fish. Another 42,586 farm as a hobby. The hobbyists responded to a subscription offer, but unlike the others did not qualify for a free subscription.

Selections: Total acres, crops grown, type of animal raised, owner/operator, conservation tillage, minimum tillage, computer owner, Internet user, age or income, gender, telephone, state/SCF/ZIP

Price: $65/M

Contact: Midwest Direct Marketing Inc., 913-686-2220

Sterling Media

This 16 million-record database of e-mail and postal addresses is part of The Vendare Group’s complete 24 million-name database. People got their names on the list by signing up for a game, sweepstakes, coupon or other promotion. Some chose to receive marketing offers. Names on the file are selectable by different clickthrough interest categories that Vendare collected. It did this by tracking people’s behavior online when they responded to e-mail campaigns. Those clickthrough selections include areas such as dating, weight loss, travel, lotto, psychics, education, casinos, sports, smoking, credit cards, debt consolidation and a number of others. A monthly hotline with some 150,000 records also is available.

Selections: Age, gender, income, marital status, presence of children, homeowner, occupation, financial, ailments, mail order buyers, pets, cell phone user, travel/frequency, credit cards, sports interests, Internet shopping

Price: Contact list broker

Contact: The Vendare Group, 646-495-3039

ACCOUNT ACTIVITY

Citizens for a Sound Economy

Lawrence Direct Marketing Inc. has assumed management of the Citizens for a Sound Economy file. This list was formerly limited to those who donated less than $50 but now includes the names of people who gave as much as $249.99. These individuals contributed to a variety of economic causes and frequently are engaged in grassroots-level activist efforts. They are against big government and are in favor of lower taxes. Discounts are offered for charitable mailers. There are some 27,400 last-12-month donors identified on the file. Active and inactive donors’ names are available. The names are generated solely by direct mail.

Selections: Gender, state/SCF/ZIP

Price: $135/M

Contact: Lawrence Direct Marketing Inc., 540-349-9278

RS Means Postal

DM2 (DecisionMaker Media Management, formerly Cahners Business Lists) is the new manager of the RS Means Postal business-to-business list. The file, with 126,625 records, names contractors, architects, engineers, developers, and others from additional occupations. RS Means Postal sells annual cost data books, electronic cost databases, reference books and products designed to help building professionals estimate and control the cost of construction and renovation projects.

Selections: Business type, gender, job function, telephone numbers, state/SCF/ZIP

Price: $125/M

Contact: DM2


DIRECT listline

NEW LISTS

Banking IT

A 25,104-name list of presidents, vice presidents, boardroom and senior-level bankers, CEOs, CIOs, CTOs, top IT managers, officers and other corporate managers with purchasing authority. These professionals work for savings and loan associations, credit unions, commercial banks, mortgage banks, credit card companies, savings banks, trust companies and other financial institutions. The Banking IT e-mail master file identifies 21,823.

Selections: State/SCF/ZIP

Cost: $250/M, $300/M (e-mail master file)

Contact: Worldata, 561-393-8200

SO/HO Network

This postal and e-mail master file is made up of small office/home office business owners who purchased merchandise from an assortment of Web sites offering products from office equipment to business cards. They have registered at the sites to receive third-party e-mail. The list offers 1.2 million postal addresses and 1.8 million e-mail addresses. (A combination of postal and e-mail addresses also is available.)

Selections: Company size, state/SCF/ZIP

Cost: $90/M (postal), $135/M (e-mail), $195/M (combination)

Contact: Horah Direct, 203-746-7388

Compliance Week

Names 29,892 executives involved with decisions that affect the financial infrastructure of public companies. They are key personnel at major companies such as Allstate, American Express, Coca-Cola, Dow Chemical, General Motors, IBM, Pfizer and UPS. Officials at major law and accounting firms, media companies and other organizations are included. All are subscribers to Compliance Week, a publication covering corporate disclosure, reporting, transparency, compliance and governance. The source of the file is direct response and the Internet.

Cost: $250/M

Contact: MetaResponse Group, 954-360-0644

Hooked on Phonics

The Hooked on Phonics buyers list has been put on the rental market for the first time in eight years. The file includes the names of 105,936 last-12-month buyers plus 26,982 last-three-month buyers. Hooked on Phonics offers a reading program for children and adults. The average unit of sale is $300. Last-one-month and last-three-month buyers files are available, as are 7,662 Canadian names.

Selections: Age of children, gender, source, state/SCF/ZIP

Cost: $95/M

Contact: Direct Media Inc., 203-532-3809

E-Outdoor Enthusiasts

E-Outdoor Enthusiasts are individuals who use the Internet to communicate, conduct business, gain information and perform transactions. There are more than 300,000 last-24-month addresses and more than 700,000 postal addresses listed here. Combined postal and e-mail files total more than 200,000 records. A last-three-month hotline file is available. These names are 100% Internet sourced.

Selections: Age, gender, income homeowner, ISP, outdoor sport, state/SCF/ZIP

Cost: $140/M

Contact: American Name Services, 801-235-8061

Environmentalists

Environmentalists is one of KnowledgeBase Marketing’s


DIRECT listline

NEW LISTS

Bookworms

This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid readers, mostly women from the north-central United States. They also reportedly enjoy board games, museums, antiques and shopping. Many are housewives who are responsible for household purchasing decisions. A good number are politically active.

Selections: Census data, children’s presence by age, corrective lens wearers, dwelling type, education level, estimated income, ethnic code, exact age, family position code, gender, height and weight, homeowner, length of residence, mail order buyer, mail responsive, marital status, number of children, occupation, race code, telephone number, state/SCF/ZIP

Cost: $70/M

Contact: KnowledgeBase Marketing Inc., 972-705-2779

Frontline Phonics

There are 32,778 last-12-month subscribers in the Frontline Phonics file. Frontline Phonics is a reading education program for children ages 3 to 8. Subscribers are parents who receive a monthly newsletter that covers reading-related topics and includes questions and answers to help teach children to read. The average household income of those listed is $50,000 a year. The major source for this file is direct response radio. About 20% of the names came through the Internet and another 13% responded to television ads. The average sale is $300.

Selections: Age of children, gender, telephone, state/SCF/ZIP

Cost: $150/M

Contact: Frontline Phonics, 801-235-8061

GRM Magazine

Ziff-Davis’ GRM Magazine subscriber file features more than 265,000 names. GRM readership consists mainly of PC and console game users, many of whom own multiple systems (including PlayStation2, Xbox, GameCube, GameBoy Advance, PS One, Nintendo 64 and others) as well as one or more PCs. Subscribers are primarily men, average age 23. They have spent about $210 on video games during the last 60 days and are said to shop for video games and peripherals several times a month. An e-mail file identifies more than 30,897.

Selections: State/SCF/ZIP (postal file)

Cost: $125/M (postal); $150/M (e-mail)

Contact: Worldata, 561-393-8200

Chef Helper

This is a list of 100,000 people who recently bought the Food Chopper appliance, which chops, dices and minces. The file names both women (60%) and men (40%), and includes a 20,000-name monthly hotline. The average unit of sale is about $24.

Selections: Gender, state/SCF/ZIP

Cost: $100/M

Contact: Listdata Management Services Inc., 845-357-1881

Green Profit Magazine

Green Profit is a magazine for horticulture retailers. These 23,688 subscribers are buyers and decision-makers from a variety of retail businesses including garden centers, supermarkets, home center and hardware stores, mass market and discount stores, and florists. They purchase bedding plants, ornamentals, foliage, annuals, trees and shrubs.

Selections: Type of business, job title, state/SCF/ZIP

Cost: $150/M

Contact: Midwest Direct Marketing, 913-686-2220

Golf Center — Golf Travel Inquiry

Includes the names of 840,000 golf enthusiasts seeking information on golf vacations. They have contacted various chambers of commerce, departments of tourism and hundreds of golf hotels and motels requesting information about golf vacations. The file includes a 70,000-name February 2003 hotline.

Selections: Last one- and three-month hotlines, age, gender, income, phone number, state/SCF/ZIP

Cost: $85/M

Contact: Infinite Media, 914-949-1547

Child Therapist Roundtable

A listing of 82,589 individuals who have dedicated their lives to helping children in crisis. Their days are spent working with children who are experiencing stress from family problems, mental illness and general life obstacles. The file includes 39,450 marriage and family counselors, 1,377 licensed professional counselors, 1,097 guidance counselors and 40,665 child therapists and psychologists.

Selections: Job title, number of employees, state/SCF/ZIP

Cost: $90/M

Contact: TMA List Management, 703-547-4952

National Contributors to Veterans

Those identified on this file are donors who actively support U.S. military veterans. The average age of the 190,789 last-12-month contributors named here is 40; they earn about $60,000 annually. The usual donation is approximately $25. The list owner may require exchange, parity pricing or reciprocal rental for competitive offers.

Selections: Phones, age, income, state/SCF/ZIP

Cost: $80/M

Contact: Midwest Direct Marketing, 913-686-2220

AV/Multimedia Purchasing Power

This is a file of 43,198 professionals involved in all aspects of the audiovisual world. They are CEOs, COOs, CFOs, presidents, vice presidents, operations directors, business managers, government administrative officials, marketing directors, public relations managers, executive producers, engineers, software programmers, HR directors, community service professionals and consultants. They work in a variety of businesses and organizations.

Selections: State/SCF/ZIP

Cost: $150/M

Contact: Worldata, 561-393-8200

ACCOUNT ACTIVITY

The Scientist

The Scientist is a biweekly newsmagazine that reports on issues and events affecting the careers of life scientists. The magazine’s Web audience subscribes to e-mail alerts from www.the-scientist.com. These professionals include principal investigators, process scientists, researchers, technicians and other involved in the purchasing or use of scientific equipment, services and supplies. The files include 180,000 e-mail and 69,000 postal records.

Selections: Job title/function, type of business, highest degree obtained, state, Canadian, European, country

Cost: $165/M (postal), $280/M (e-mail)

Contact: MarketTouch, 609-844-7591

Museum Tour Catalog

The Museum Tour Catalog file is being managed by Acme List Management. The catalog provides educational toys and museum gifts. The file includes 135,867 total and 38,346 last-12-month buyers.

Selections: State/SCF/ZIP

Cost: $100/M (last-12-month buyers)

Contact: Acme List Management, 847-587-1160

Grill Lover’s Parts Buyers

A file of buyers of replacement parts for Char-Broil, Thermos and Kenmore grills. It includes 18,722 last-three-month, 30,915 last-six-month, 118,771 last-12-month and 244,529 last-24-month buyers. For more than 20 years, Grill Lover’s has offered customers these replacement parts through its owner’s manual, catalog, and, more recently, its Web site.

Selections: $25-plus buyers, gender, state/SCF

Cost: $90/M (last-12-month buyers)

Contact: D-J Associates, 203-431-8777

CARD DECKS AND INSERTS

Zoobooks Statement Stuffers

Wildlife Education Ltd.’s Zoobooks Magazine is an illustrated guide to wildlife. Each monthly issue spotlights a different animal in its 20 pages of text as well as four activity pages, which consist of wildlife photography, colorful illustrations and much more. Subscribers are parents of children between the ages of 3 and 12. Those identified on this list are said to be highly educated and earn more than $50,000 a year. The inserts will accompany 15,000 monthly billing statements and 15,000 monthly premium statements.

Cost: $60/M

Contact: Lake Group Media Inc., 914-925-2400

Bottom Line/Personal Premium

About 50,000 shipments will go out this year containing the Bottom Line/Personal calendar premium. Under the program, subscribers buy a gift subscription to Bottom Line/Personal, a publication that offers articles on family, careers and finance. In return, they receive their Bottom Line Know-It-All calendar. The premiums are mailed from September to the end of the year. Half of all premium recipients are men; 70% of subscribers are married. They spent $29.95 for a gift subscription.

Cost: $65/M

Contact: Bottom Line Lists, 203-973-6220


DIRECT listline

NEW LISTS

Old Durham Road

Some 20,000 last-12-month buyers are identified on this file. Old Durham Road is a catalog of products such as antique pewter lamps, Victorian-inspired jewelry, vases and Althorp commemorative gifts, commissioned by Charles Spencer to celebrate the life of Princess Diana of Wales. The average sale is $105. The sole source is direct mail.

Selections: Last-six-month buyers, $50-plus and $75-plus buyers, gender, state/SCF/ZIP

Cost: $100/M

Contact: D-J Associates Inc., 203-431-8777

Alliance Buyers: Vital Women

The Vital Women file names buyers of fashion and beauty products from retail stores such as Express and The Limited. They spent between $20 and $125 per purchase. The 1.29 million women listed are said to be interested in stylish international fashions that appeal to a younger, hip buyer. There are monthly and quarterly hotlines available. The source is direct mail.

Selections: Dollar amount spent, age range of child, exact age of adult, income, dwelling by type, multibuyers, cross-buyers, interest/additional demographics, state/SCF/ZIP

Cost: $100/M

Contact: List Services Corp., 203-791-4158

Off Lead Magazine

Off Lead’s editorial is dedicated to how dogs think, feel and learn. Articles cover seminars, expos, trade shows, animal behavior and training techniques. There are nearly 15,000 active trainers identified, most of them pet industry professionals. They buy books and videos on new training and obedience techniques. The average age of those listed is 40; average income is $60,000. Direct mail is the source for these names.

Selections: State/SCF/ZIP

Cost: $300/M

Contact: Midwest Direct Marketing Inc., 913-686-2220

Sports Enthusiasts

This list includes about 3.2% of the population


DIRECT listline

NEW LISTS

Vita Life

This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita Life or registered for a related bimonthly continuity program. The average sale is $54. The source for the names on this file is telemarketing.

Selections: Multibuyers, ethnicity/Hispanic, state/SCF/ZIP
Cost: $90/M; fundraiser rate $70/M
Contact: MKTG Services, 215-968-5020

E-Book Readers

E-book readers use the Internet to communicate, conduct business, and to acquire information. Those named here indicated an interest in e-books through an online registration site. Some 500,000 provided their e-mail address in the last two years; 34,900 did so in the last three months. About half of those listed are men between 24 and 54 earning an average household income of $50,000. Postal addresses are available.

Selections: Age, gender, homeowner, income, Internet service provider
Cost: $140/M (last-24-month readers); $200/M (postal and e-mail); $85/M (postal only)
Contact: American Name Services, 801-235-8061

Time-share Owners

This 974,800-name file of time-share owners is organized by resort name. There are more than 400 U.S. and Caribbean resorts included. Most owners paid anywhere between $5,000 and $45,000 for their weekly time-share. The file’s source is owner property deeds.

Selections: Credit card ownership, gender, telephone numbers, state/SCF/ZIP
Cost: $85/M
Contact: Kroll Direct Marketing, 609-275-2900

Bird Hunting Report

The Bird Hunting Report is a newsletter for the active hunter who travels in search of the best bird shooting and waterfowling. The 4,082 subscribers listed use their disposable income to travel to the most exclusive lodges, plantations and wildlife preserves to hunt quail, turkey, dove, flighted mallard, pheasant, duck and geese. Each monthly publication reports on great places to hunt and offers important news developments to assist hunters.

Selection: Telephone numbers
Cost: $500 (flat fee)
Contact: Midwest Direct Marketing Inc., 913-686-2220

Consumer Lifetrend Respondents

This comprehensive consumer database lists individuals who provided information about themselves and their purchasing behavior so they could receive pertinent offers from various categories. The file includes 15 million total responders as well as 9.7 million last-12-month, 5.5 million last-six-month, 1.2 million last-three-month and 375,000 last-one-month hotlines.

Selections: Hobbies/crafts, insurance, pets, electronics, education, homeowner, presence of children, music, travel, investments, gender, age, income, SCF/ZIP
Cost: $85/M (total responders)
Contact: Paradysz Matera, 732-967-1516

Perfect Portions

This file includes the names of 600,000 who chose to lose weight using the Perfect Portions weight-loss system. Diet packages contain recipes, a how-to pocket meal guide and a motivational compact disc, or cassettes and an exercise video. Seventy-five percent of buyers are women who spend about $80 per purchase. The file also offers a 25,000-name monthly hotline.

Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: ListData Management Services Inc., 845-357-1881

Automated Builder Magazine

Automated Builder is published monthly and distributed free in the United States by written request to executives and managers at companies such as production site builders and manufacturers of panelized homes, modular homes, special living units and home construction components. There are 25,001 names listed.

Selections: Type of business, job title, phone/fax, gender, state/SCF
Cost: $150/M
Contact: The Information Refinery Inc., 201-529-2600

ACCOUNT ACTIVITY

Global Business

Lake Group Media Inc. now manages this 30,700-name file of active subscribers and an 11,000-record opt-in e-mail address file. The list was off the market for about a year, and Lake Group Media Inc. is re-introducing it. Global Business magazine focuses on how to succeed in worldwide markets. Some 94% of subscribers are involved in selling their products internationally. Their average net income is $641,000 a year.

Selections: Business/industry type, number of employees, job title, sales volume, export area and sales, number of exports, importers, state/SCF/ZIP (postal)
Cost: $120/M (postal); $250/M (e-mail)
Contact: Lake Group Media Inc., 914-925-2449

Video Preview Catalog Buyers

This catalog features videos and boxed collections, which 38,463 people purchased over the last year. There are also 127,900 last-six-month and 13,400 last-three-month catalog buyers named on the file. They spent between $19.99 and $169.95 in response to Video Preview’s offers. Customers order BBC miniseries, classic melodramas, biographies and military history programs. The file had been off the market for two years.

Selections: State/SCF/ZIP
Cost: $90/M
Contact: Mal Dunn Associates Inc., 845-278-1342

Charleston Gardens Catalog

Mokrynski & Associates Inc. has been tapped to manage the Charleston Gardens file. This catalog features home furnishings, accent pieces, bed linens, children’s products and more. There are 13,043 last-12-month buyers identified. Last six- and three-month buyers also are named. The average order is $125. The source is direct mail.

Selections: Gender, dollar amount spent from $50 to $100, state/SCF/ZIP
Cost: $110/M (last-12-month buyers)
Contact: Mokrynski & Associates Inc., 201-487-8181

CramSession

CramSession, a Web site for IT certification, has switched to the double-opt-in method of e-mail collection and picked NetCreations to manage its file. CramSession previously signed up members through a single-opt-in submission process. Members enroll to have access to study guides, discussion groups, technical articles and more. Of 700,000 members overall, 115,442 chose to double opt-in.

Selections: Age, domain, gender, job title/function, recency, state/SCF/ZIP Cost: $300/M Contact: NetCreations Inc., 212-625-1370

Investor’s Business Daily

The Investor’s Business Daily file, now under Statlistics’ management, names 755,369 subscribers and trial responders. Readers’ average age is 52; typical annual income is about $150,000. The net worth of those listed is reportedly more than $1.1 million. The average value of an individual’s investment portfolio is $951,200. Some 59% hold top management positions, 44% are owners or partners, 92% own primary residences and 23% have vacation homes. Investor’s Business Daily provides daily reporting on important business, economic, technical and international news.

Selections: Subscribers, monthly hotlines, trial responders, expires, home address, state/SCF/ZIP
Cost: $195/M (master file)
Contact: Statlistics, 203-778-8700

Pinnacle Publishing Subs

Worldata now manages the Pinnacle Publishing lists totaling some 122,000 records. Pinnacle issues several IT newsletters, including ActiveWeb Developer, Easy ACT! and FoxTalk. A master file is available with postal names (122,012), international names (29,017), Canadian names (8,637) and e-mail addresses (22,192). Subscribers are said to be high-end IT professionals who pay about $125 for 12 monthly issues.

Selections: Job function and title, number of employees, operating system, hardware systems used, primary business, products and services used
Cost: $150-$200/M (postal); $350/M (e-mail)
Contact: Worldata, 561-393-8200

CARD DECKS AND INSERTS

Linen Source Blow-ins

Inserts in this new program are blown in to the Linen Source catalog, which offers bedding, curtains, slipcovers, accent furniture, lamps, bed frames and towels. An estimated 14 million catalogs are scheduled to mail this year. This program’s main targets are women ages 35 to 64. Their average annual household income is $60,000 and above. Upcoming mail dates and insert quantities: May (1 million), June (985,000), July (1.5 million), August (1.1 million), September (1.2 million), October (925,000), November (1 million) and December (850,000).

Cost: $35/M
Contact: Millard Group Inc., 603-924-9262


DIRECT listline

NEW LISTS

Golf Warehouse

This 290,000-name list identifies buyers who bought high-end golf merchandise with a credit card. The Golf Warehouse product line includes all major brands of golf equipment, supplies, clothing and accessories. Customers make purchases through the company’s catalog and Web site. The average amount spent per order is $95. There are 160,000 last-12-month buyers on the file. Some 20,000 new buyers are added monthly, and 60,000 are added quarterly. The sources for the file are direct mail and the Internet.

Selections: Dollar amount of sale, gender, state/SCF/ZIP

Cost: $90/M (total file); $95/M (last-12-month buyers)

Contact: List Services Corp., 203-791-4183

Alpha Five E-mail List

This file contains contact information for 79,601 entrepreneurs and small business owners and managers who made purchases from Alpha Software. The company’s software is designed to help small businesses manage their data and can be customized for any type of business. Buyers reportedly are looking for the latest products and services to meet their corporate goals. The source for the file is direct mail. The file is updated quarterly. Alpha Software’s postal file is available, too.

Selections: None

Cost: $180/M

Contact: Worldata, 561-393-8200

M&Ms World Catalog Buyers

M&Ms World Catalog is designed to cater to the enthusiasm of the world’s many M&Ms fans and collectors. The licensed merchandise offered in the book ranges from bath towels to bed sheets, plush characters to M&Ms dispensers. Some 21,300 buyers are named here.

Selections: None

Cost: $100/M

Contact: Estee Marketing Group Inc., 914-235-7080

Medicare Physicians and Doctors

This is a 507,824-name file compiled from federal, state and county government records. It is updated monthly. These Medicare-affiliated doctors are all actively practicing medicine and can be reached at their offices. No nurses or retired doctors are included.

Selections: Specialty, women, Hispanic, state/SCF/ZIP

Cost: $65/M

Contact: Astor Holden Inc., 650-493-9100

Stamina Fishing Lure Components

Stamina Quality Components customers are outdoorsmen who both purchase and build their own fishing lures. They bought lures, fresh and saltwater jigs, casting and trolling spoon blanks, skirt kits, ice fishing accessories, instructional books and do-it-yourself lure building accessories by direct mail. The average sale is $45. The file includes 20,000 last-18-month buyers and 120,000 last-12-month requesters.

Selection: Gender

Cost: $95/M (buyers) $75/M (requesters)

Contact: Statlistics, 203-778-8700

Consultants from Thomas Publishing

Lists some 55,970 buyers and subscribers and a 7,500-name quarterly hotline. The file identifies those who rely on Thomas Publishing’s print and electronic information products to guide their clients in making manufacturing and purchasing decisions. They all indicated a job function of


DIRECT listline

NEW LISTS

McGraw-Hill Construction Pubs

Features 26,032 active U.S. subscribers to McGraw-Hill Construction Regional Publications, a source of project news, plans, specs and analysis data for construction professionals. These individuals buy computer hardware and software products, office supplies, books, magazines, construction equipment and more for their firms and exercise influence on purchasing decisions for clients.

Selections: Job function, business/industry type, home/business, number of employees, gender, state/SCF/ZIP
Cost: $125/M
Contact: Edith Roman Associates Inc., 845-620-9000

Coffee Drinkers

A list of consumers who purchased coffee and coffee products by direct mail. There are 22,847 monthly hotline buyers and 278,394 last-12-month buyers on the file.

Selections: Credit card, hotline, gender, state/SCF/ZIP
Cost: $80/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

BrainBench IT Professionals

BrainBench provides online certification tests and employment assessments for more than 400 different skills, including information technology, finance, sales and marketing, administration, computer software, management, healthcare and communications. This list offers 295,056 IT professionals who have taken certification tests to assess their knowledge of and ability to troubleshoot areas such as programming, database administration, technical support and telecommunications. The source for the file is online registrations.

Selections: Test category, gender, state/ZIP
Cost: $150/M
Contact: VentureDirect Worldwide, 212-655-5130

Committed and Caring U.S. Donors

The file names 828,000 2002 Americans who contributed to various state political campaigns during the 2002 elections. Donation amounts include less than $100 (529,920 names); $101 to $250 (124,200); $251 to $999 (140,760) and $1,000 and up (24,840).

Selections: Two donors per household, donation amount, gender, state/SCF/ZIP
Cost: $95/M
Contact: RMI Direct Marketing, 203-825-4634

Sports Catalog Master File

The Starstruck/Proteam licensed sports products catalog features items from the National Football League, National Basketball Association, National Hockey League, Major League Baseball and other professional sports leagues. The list names 2.6 million buyers. Sport-specific buyer files are available. Customers bought hats, jerseys, clothing, videos, memorabilia and more. They spent an average of $60 per purchase. The sole source is direct mail. Catalog blow-in and catalog insert programs are featured, too.

Selections: Last 12- and 24-month and quarterly hotline buyers, team specific, sport specific, $100-plus and $50-plus buyers, gender, state/SCF/ZIP
Cost: $80/M
Contact: List Services Corp., 203-791-4183

District Photo Lifestyle Collection

The Clark District Photo and York Photo lists have been combined and deduped to create a file of 1.5 million last-12-month buyers. It includes mail order and online customers. Also available are last three- and six-month buyers. The file has been appended with psychographic and demographic information. Buyers’ average age is 40; typical household income is $55,000. Many are homeowners with children.

Selections: Gender, lifestyle, income, occupation, adult age, presence of children, child’s gender, child’s age, number of children, credit card, state/SCF/ZIP
Cost: $70/M
Contact: Mal Dunn Associates Inc., 845-278-1343

Ortega Publishing Grandmothers

These 28,000 direct response buyers ordered personalized products for the children they love. They responded to an alternative media offer. Their average age is 65 and the usual amount spent per order is $16.95. Ortega sells personalized children’s books, clocks and poems, many of which feature Disney characters such as Buzz Lightyear.

Selections: Last six- and 12-month buyers, demographics, state/SCF/ZIP
Cost: $105/M
Contact: The Catamount Group, 203-778-4110

Essential Living

Identifies 100,500 buyers who ordered from the Essential Living catalog over the last 12 months. They spent between $55 and $200 on herbal diet and weight-loss products, vitamin and mineral supplements and other items for physical and mental well-being. Most are repeat customers who bought by direct mail and paid with a credit card. Their average household income is about $75,000 a year. The sole source is direct mail.

Selections: Quarterly hotline, age, gender, telephone number, state/SCF/ZIP
Cost: $95/M (last-12-month buyers); $105/M (quarterly hotline); $75/M (fundraiser rate)
Contact: Global Direct List Management, 561-586-8336

Eden Lane

The Eden Lane catalog offers home décor, apparel and Americana items reminiscent of a simpler time. There are 24,000 last-six-month buyers, 29,782 last-12-month buyers and 20,900 last-90-day buyers on the file. The average sale is $60. The sources are direct mail, catalog, space advertising and the Web. Buyers reportedly have responded to offers for apparel, gifts and collectibles, and have answered fundraising appeals.

Selections: Last six- and 12-month buyers, last-90-day buyers, gender, state/SCF/ZIP
Cost: $105/M (last-12-month buyers); $110/M (last-six-month buyers); $115/M (last-90-day buyers)
Contact: Names and Addresses Inc., 847-850-1021

Turnstylz

This is a file of Generation Y women who bought large-size apparel and accessories through the Turnstylz catalog and its online store. These 33,469 last-12-month buyers and requesters, ages 14 to 24, spent about $90 per order.

Selections: Dollar amount of purchase, state/SCF/ZIP
Cost: $100/M
Contact: Mokrynski & Associates Inc., 201-487-8181

ACCOUNT ACTIVITY

Paralyzed Veterans of America

Lake Group Media Inc. now manages this file which includes the names of 3.3 million last-12-month and 4.6 million last-24-month donors. Also available are 584,914 last-30-day and 417,740 last-six-month contributors.

Selections: Multidonors, last-one-month change of address, last-six-month donors, last-three-month and monthly hotlines, gender, state/SCF/ZIP
Cost: $75/M (last-12-month donors)
Contact: Lake Group Media Inc., 914 925-2460

Caswell-Massey

Direct Media Inc. is the new manager of this file, which names 64,621 last-12-month, 45,033 last-six-month and 33,277 last-three-month buyers. The Caswell-Massey catalog offers fine fragrances, soaps, men’s grooming essentials, bath gels, lotions and hair care as well as unique gifts. Buyers — mostly married homeowners — range in age from 40 to 65 and earn about $75,000 annually. Also available are 24,719 last-13- to 24-month buyers and 34,366 last-12-month catalog requesters.

Selections: $50-plus buyers, gender, state/SCF/ZIP
Cost: $100/M (last-12-month buyers)
Contact: Direct Media Inc., 203-532-1000

Museum of Jewish Heritage

The Museum of Jewish Heritage — A Living Memorial to the Holocaust is located in Battery Park City in New York. It is both a memorial to the victims of the Holocaust and a museum of 20th century Jewish history. This is a list of 60,345 active donors, average age 50, who earn around $95,000 a year. Some 80% are homeowners, 90% own computers and 75% are married.

Selections: Gender, business address, amount of donation, $50-plus purchases, recency, state/SCF/ZIP
Cost: $95/M
Contact: Walter Karl, a Donnelley Co., 845-732-7057

CARD DECKS AND INSERTS

Glass Crafters Catalog PIP

About 60,000 inserts a year go out in packages to customers who purchase kits, supplies, books, machinery and tools through the Glass Crafters catalog. Buyers create glass items, such as stained glass lamps, mosaic tile benches, bird baths and suncatchers, for their homes and to give to others as gifts. Purchases can run anywhere from $25 to $300. The list names mostly women, average age 50. The sources are direct mail, the Web, trade shows and word of mouth.

Cost: $60/M
Contact: Rosemary Ganci & Associates, Your Marketing Dept. Inc., 215-862-5556


DIRECT Listline

Featherspring International

Rubin Response Management Services Inc. is offering a new 5,995-name opt-in e-mail address selection on this file of 116,067 last 12-month buyers from this direct marketer of foot support products.
Selections: Gender, state/SCF/ZIP
Cost: $90/M
Contact: Rubin Response Management Services Inc., 847-619-9800

Rediscover Music
Estee Marketing Group Inc. is offering updated counts on this file of 10,274 24-month buyers from this direct marketer of folk music recordings sourced from list rentals, the Web and paid catalog requests.
Selections: $50+ buyers, $100+ buyers, state/SCF/ZIP
Cost: $80/M
Contact: Estee Marketing Group Inc., 914-=235-7080

Doctors — American Medical Association
Fred Woolf List Co. is offering updated counts on this file of 760,349 physicians who are members of the AMA broken out by specialty and type of practice.
Selections: Type of practice, home address, medical school attended, gender, age, state/SCF/ZIP
Cost: $35/M
Contact: Fred Woolf List Co., 914-694-4446

Cleveland Magazine—Active Subscribers
Lake Group Media is announcing new prices on this file of 31,030 active subscribers to this regional magazine that covers politics, the arts, entertainment and health issues. The sources are direct mail and direct-to-publisher
Selections: Gender, state/SCF/ZIP
Cost: $95/M
Contact: Lake Group Media, 914-925-2400


DIRECT listline

NEW LISTS

Crafters Master File

This 67,225-name list has been put together from a variety of sources, including lists of craft product buyers and craft publication subscribers. Those identified here either bought or inquired about these products or have responded to offers from craft-related companies. Women’s names comprise 98% of this list; their average household income is almost $50,000. These do-it-yourselfers enjoy projects involving doll-making, wreath-making, quilting, cross-stitch, beading, knitting and crocheting.

Selections: Age, gender, income, telephone numbers, recency/hotline, state/SCF/ZIP

Cost: $80/M

Contact: Worldata, 561-393-8200

Casa Latino

There are 7.95 million Hispanics at home on this master file, created with information from four main Hispanic sources (surname table, Prizm codes, Mosaic codes and census tract). Demographic and lifestyle data have been appended and are selectable. Interest selections, such as homeowners, veterans, automotive buffs, book buyers, cooking, donors, pet owners and travel/entertainment are available. E-mail addresses also can be chosen.

Selections: Age of child, gender, telephone numbers, state/SCF/ZIP

Cost: $75/M

Contact: D-J Associates Inc., 203-431-8777

Iroquois Products

This file of 12,779 records names purchasing plant and facility managers and production engineers who are decision-makers for their companies. Iroquois Products is a package and shipping supplies cataloger that reaches both large and small companies. Products range from cartons and packing material to shrink wrap, mailers, labels, forms and envelopes as well as janitorial materials, wipes, gloves and floor mats. These last-12-month buyers are interested in office equipment, subscriptions, stationery, computer supplies, insurance, advertising promotions, greeting cards, seminars, shop equipment, tools, credit cards, travel, uniforms and other work clothing.

Selections: State/SCF/ZIP

Cost: $95/M

Contact: Statlistics, 203-778-8700

Wisconsin RNs

There are 100,880 registered nurses on this compiled file. They work in a wide range of settings. Most are at home addresses and live in Wisconsin, although out-of-state registered nurses who practice in that state are listed too. The file includes active and expired status, date RN license was granted and the date of last renewal.

Selections: Recency, state/SCF/ZIP

Cost: $75/M

Contact: Profitablelists.com, 414-332-1758

Car Collector Enthusiast

This list consists of 74,823 classic and antique car buffs and those who restore and collect antique automobiles. These individuals buy and fix up automobiles from all eras and manufacturers. Most of those on the list are men, average age 59, with household incomes of about $75,000. The file is multisourced.

Selections: Age, gender, income, phones, recency/hotline, state/SCF/ZIP

Cost: $80/M

Contact: Worldata, 561-393-8200

Dieters

This is a file of 61,500 dieters who made multiple purchases from the American Weight Loss Conglomerate. Customers are said to be responsive, proven repeat buyers. They reportedly are willing to spend money to achieve and maintain the figure they want. Sales range from $18 to $180. The sources are space ads and direct mail.

Selections: Gender, state/SCF/ZIP

Cost: $110/M

Contact: RMI Direct Marketing Inc., 203-798-0448

Novaparenting.com

This is a last-10-month file of 82,250 expectant and new parents. Novaparenting.com is a site offering parenting tips, such as ways to save money on products for newborns. All site registrants supplied data about themselves, their lifestyles and their children. They have expressed a desire to get more information about finances, health and safety, pets, expectant parent issues, preschool issues and traveling with children.

Selections: Children in household, pets in household, children’s interests, lifestyle interests, expectant parents, purchasing interests, parents’ ages

Cost: $95/M

Contact: Walter Karl/InfoUSA, 845-732-7031

Children’s United Donors

These 125,584 direct mail donors understand how important children are and reportedly will go to great lengths to support efforts to help kids worldwide. They have responded to requests for clothing, medical aid, food supplies and monetary relief. Their average age is 50. They donate again and again because they believe so strongly in the cause. Source for the file is direct response.

Selections: Telephone numbers, gender, state/SCF/ZIP

Cost: $70/M

Contact: TMA List Brokerage & Management, 703-487-4485

Affluent Investors

This newly compiled list includes well-to-do individuals who have invested in mutual funds, tax shelters, private placements, stocks and bonds.

Selections: Age, gender, presence of children, telephone numbers, senior executives in big business, business owners at home, tycoons, millionaires and billionaires, yacht owners, airplane owners, corporate directors, doctors, lawyers at home, philanthropists, estate owners, high-price auto buyers, top executives’ wives, state/SCF/ZIP

Cost: $100/M (one-time use); $200/M (one-year unlimited use)

Contact: Dunhill International List Co. Inc., 561-347-0200

ACCOUNT ACTIVITY

Business Week E-mail List

MeritDirect has been named manager of Business Week’s e-mail list, which identifies 521,060 addresses. The file includes e-mail addresses of Business Week magazine subscribers and users of its Web site. Readers are entrepreneurs, business managers and corporate executives. The average household income of these subscribers is $75,000.

Selections: Monthly hotline, Business Week insider, technology insider, market week, MBA insider, small business, career insider

Cost: $300/M

Contact: MeritDirect, 203-541-2327

Wenner Media Lists

Wenner Media has named American List Counsel Inc. manager of its subscriber lists. The files include Rolling Stone, Men’s Journal and Us Weekly. ALC is creating a master file for all the lists. The Rolling Stone list names 1.1 million subscribers, including some 134,000 last-three-month hotline subs. Average age is 28 and typical household income is $51,000. The Men’s Journal file lists 476,000 subscribers earning an average household income of $64,000. Us Weekly has 619,000 subscribers whose median income is $62,000. The source for all three is direct mail.

Selections: Last one-, three- and six-month hotlines, change of address, gender, renewals, state/SCF/ZIP

Cost: $100/M

Contact: American List Counsel Inc., 609-580-2723

Oxmoor House Book Buyers

Millard Group Inc. is the new manager of the Oxmoor House book buyer file. Oxmoor House creates about 50 new books and publications a year. Buyers are mostly married homeowners, average age 50, with typical annual incomes of $61,194. There are 3.77 million last-24-month buyers and 2.69 million last-12-month buyers listed, all with demographic and lifestyle enhancements. The average unit of sale is $29.95. All names are direct mail-sold from continuity clubs.

Selections: Last one-, three- and six-month buyers, last-24-month Internet buyers

Cost: $90/M

Contact: Millard Group Inc., 603-924-9262

West Elm Catalog

ClientLogic Specialists Marketing Services recently was awarded the list management business of West Elm, an upscale home furnishings and accessories catalog. There are more than 25,000 last-six-month buyers on the file. The source is direct mail and the average order is $200. Catalog recipients are young, design-conscious consumers with average annual incomes of $70,000.

Selections: Gender, state/SCF/ZIP

Cost: $110/M; $70/M (fundraisers/publishers)

Contact: ClientLogic Specialists Marketing Services, 201-865-5800

Ross-Simons List/PIP

ALC of New York LLC is managing both Ross-Simons’ catalog buyers list of 689,018 last-12-month buyers and the cataloger’s 500,000-piece package insert program. Ross-Simons sells value-priced jewelry, china, crystal, sterling silver, home décor items, gifts and a variety of collectibles. Buyers’ average age is about 50. Their typical household income is $85,000 and they often spend more than $175 per order.

Selections: Hotline, ethnic and religious buyers, families, seniors, Z-24 enhanced, gender, product, state/SCF/ZIP

Cost: $115/M (last-12-month buyers); $60/M (PIP)

Contact: ALC of New York LLC, 212-381-1719 (for catalog buyers list); 212-381-1727 (for PIP)


DIRECT Listline

College Bound High School Students

Dunhill International List Co. is unveiling this 3-million-name file that is sourced from different educational sources.
Selections: Gender, head of household, income, telephone number, state/SCF/ZIP
Cost: $150/M
Contact: Dunhill International List Co., 561-347-0200

Mrs. Fields Cookies Business Buyers
D-J Associates has won the management of this file of 11,188 12-month corporate buyers of gift baskets and other goodies. The source is direct mail. Selections: $50+, $75+ buyers, state/SCF/ZIP
Cost: $105/M
Contact: D-J Associates, 203-431-8777

Playgirl Magazine
Mail Marketing Inc. is offering updated counts on this file of 47,129-name active subscribers to this entertainment magazine. The source is 70% direct mail and 30% space.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: Mail Marketing Inc., 201-750-3222

Physicians Desk Reference Preferred Physicians Database
Aggressive List Management is making available updated counts on this file of 475,817 doctors in more than 100 specialties that is sourced through direct response.
Selections: Gender, age/birth date, type of practice, title, state of licensure, state/SCF/ZIP
Cost: $80/M
Contact: Aggressive List Management, 847-304-4030


Direct Listline

New World Health

These 22,703 individuals have all purchased various vitamins and supplements, including Ginko Biloba and Athechel, during 2002. All orders were placed through direct mail. Customers tend to be between the ages of 35 and 55.
Selections: Second-quarter 2002, third-quarter 2002, fourth quarter 2002 buyers
Cost: $90/M
Contact: Impulse Media, 203-825-4652

Brainbench Office Professionals
All of these 86,089 corporate employees have taken a variety of online certification tests and employee skill assessments. They have paid between $50 and $250 for these. Names are taken from online registration forms.
Selections: Gender, state/SCF/ZIP
Cost: $140/M
Contact: Venture Direct Worldwide, Inc., 212-684-4800

Cleveland Institute of Electronics
Within the past 12 months, these 115,883 individuals have requested catalogs which detail home study electronic/technical training correspondence courses. Courses available include electronics, computers, microcomputers, TV servicing and automotive engineering. The file


DIRECT Listline

Easter Seals Select Donors by Interest

This file has been updated to include 1 million last six-month donors and 2 million last 12-month donors. Since 1919, Easter Seals has ben helping children and adults with disabilities gain greater independence. Services range from medical rehabilitation, vocational training and employment to preschool and daycare programs for children, counseling, occupational therapy and more.
Selections: Age of children, ethnic, income, length of residence, state/SCF/ZIP, gender
Cost: $75/M(six month donors)
Contact: RMI Direct Marketing Inc., 203-798-0448

American Purchasing Society
Newly updated, this list offers 44,248 members/buyers. The American Purchasing Society is a professional resource for purchasing managers and directors. Since 1969, the SPS has offered seminars and publications designed to help purchasing professionals do their jobs more effectively and efficiently.
Selections: Phone numbers, fax numbers, title, industry, state/SCF/ZIP
Cost: $125/M
Contact: Aggressive List Management Inc., 847-304-4030

Woodworkers Warehouse Catalog Buyers
Updated counts on this file feature 60,555 12-month catalog buyers. Woodworkers Warehouse is a supplier of woodworking tools and accessories for both professionals and enthusiasts.
Selections: Gender, dollar amount, multi-buyers, state/SCF/ZIP
Cost: $95/M
Contact: Names and Addresses Inc., 847-465-1500

Martha Stewart Living Pet Enhanced
This file offers 186,693 12-month paid subscribers who are dog and /or cat owners. Active counts by category are: 191,547 dog owners; 151,784 cat owners.
Selections: Recency, demographics, lifestyle, state/SCF/ZIP
Cost: $100/M
Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

Carleton Sheets Active Internet Users

Mal Dunn Associates has debuted this file of 325,044 active Internet users from this real estate education program.
Selections: Gender, 1-month, 2-month hotline, state/SCF/ZIP
Cost: $110/M
Contact: Mal Dunn Associates, 845-278-1200

Oxmoor House Book Buyer Master File
Millard Group Inc. has won the management of this file of 3.7 million 24-month Internet buyers of crafts, healthy living books and home decorating books. The source is 94% direct mail, 2% space ad, 4% other.
Selections: Gender, paid, 3-month, 6-month, Internet buyers, state/SCF/ZIP
Cost: $90/M
Contact: Millard Group Inc., 603-924-9262

The Quest
The 8,276 individuals in this newly updated file have been take from the buyer files of the Quest Books catalog and the subscriber roles of The Quest. People in this file enjoy reading nonfiction focusing on spiritual topics. Catalog orders range between $10-$30 per order, while subscriptions run at $15.97.
Selections: Gender, state/SCF/ZIP
Cost: $95/M
Contact: Aggressive List Management Inc., 847-304-4030

Pet Owners from the Men’s Enhanced Database
These 271,975 men have been culled from the membership roles of a variety of organizations, including the Handyman Club of America, the North American Fishing Club and the North American Hunting Club. They all have pets, and are valuable markets for pet care products.
Selections: Direct marketing sold, age of child, age of adult, three-month hotline, interest, income, occupation, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500


Direct Listline

Baltimore Jewish Times Active Subscribers

Venture Direct Worldwide now manages this 10,600 subscriber file. Readers are affluent consumers with a strong interest in all issues relevant to the Jewish community. Topics covered range from the mid-Atlantic to the Middle East. All subscribers are generated through direct mail sources.
Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: Venture Direct Worldwide, 212-684-4800

National Health and Wellness Club
These 217,283 active members/subscribers receive a subscription to Today’s Health & Wellness magazine, which focuses on diet, alternative medicine, exercise, relaxation, emotional and spiritual health, personal growth and longevity. They also participate in a variety of new product sampling and testing programs, discounts on products and services, and contests for giveaways and getaways.
Selections: Direct marketing sold, 30-, 60-, 90-day members, Canadian, gender, state/SCF/ZIP
Cost: $95/M
Contact: Names and Addresses, Inc. 847-465-1500

Institute of Management Accountants
There are 52,544 members within this file. These counts are current as of November 2002. Four in ten members are generated by direct mail efforts, while nearly half come in through pass-along programs. They are predominantly accountants, corporate and divisional controllers, treasurers and financial and accounting mid- and upper-level executives.
Selections: Job title, job function, SIC/industry code, business address, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Black Family Magazine Ride-Along
There are four opportunities each year to participate in this ride-along program. Remaining dates during 2003 include the Summer Travel and Health issue (closes April 5); the Back to School issue (closes July 1); and the Home for the Holiday issue (closes Sept. 25). Inserts are placed into a 6” x 9” envelope.
Cost: $60/M
Contact: Leon Henry Inc., 914-723-3176


DIRECT listline

NEW LISTS

Chip Center/Questlink Members

This file names 134,436 registered members of Chipcenter.com and/or Questlink.com, two sites dedicated to delivering editorial and reference data to people in the electronic design industry. Members are corporate CEOs, company presidents and operations directors.

Selections: Job function, primary industry, end product, state/SCF/ZIP

Cost: $150/M

Contact: Rubin Response Management Services Inc., 847-619-9800

Hillcrest Marketing

Hillcrest Marketing produces infomercials offering products such as Time Restore, Ultimate Cover and Perfect Life. Most customers are between age 22 and 55 and 40% are continuity purchasers. Some 684,000 last-12-month buyers are listed, as well as more than 100,000 from the monthly hotline. The source is mostly TV, but 10% of the names come from space ads, inserts, direct mail and the Internet.

Selections: Credit cards, gender, state/SCF/ZIP

Cost: $95/M; $100/M (hotline)

Contact: Walter Karl, 845-732-7056

LSC Religious Business DirectBase

This file contains about 15 million records of active mail order buyers who can be targeted by religion, along with job title, SIC code, sales volume and other categories. The source is direct mail.

Selections: Job title/function, SIC code, quarterly hotline, home-based business, female business leaders, Hispanic surname indicator, telephone, state/SCF/ZIP

Contact: List Services Corp., 203-761-4491

Hampton House MO Buyers

The 5.4 million people identified here bought electronics products, appliances, household goods and computers by mail and sent in completed product registration forms. Information from the forms is added to a database of mail order buyers to assemble the list. Sales can range from $49.95 to $495. A 680,000-name last-one-month hotline is available, and 160,000 Catholic buyers are added to the file each month.

Selections: Gender, age, income, credit cards, homeowner, ethnic, Hispanic, religion, Catholic, last one-, two- and three-month hotlines, state/SCF/ZIP+4

Cost: $75/M

Contact: Adrea Rubin Management Inc., 646-487-3780

Smart Homeowner Magazine

About 20,000 subscribers receive Smart Homeowner magazine to help them understand complex home technology issues. Articles in the magazine cover lighting systems, heating, ventilation and cooling systems, home financing, plumbing, home security and more. Readers spend $19.95 for a subscription. Most are college-educated and married. Average household income is $83,300. About half are involved in home-improvement projects costing as much as $23,000.

Selections: State/SCF/ZIP

Cost: $100/M

Contact: Names and Addresses Inc., 847-465-1500

Value Opportunity Buyers

This list names 1,235 Canadian consumers who responded to a direct mailing between Sept. 2 and Oct. 2, 2002 and paid $20 (Canadian) to receive merchandise vouchers valued at $4,000.

Selections: Hotline, province

Cost: $100/M

Contact: J.R. Direct Response International, +1-604-940-0277

Chadwick’s-Real Comfort

The Chadwick’s-Real Comfort catalog offers moderately priced casual wear for women. Customers are affluent females, average age 48, who spend about $85 per order. Some 80% of shoppers are homeowners. The file includes 560,270 last-12-month, 358,951 last-six-month, 141,105 last-three-month and 107,555 last-30-day buyers.

Selections: Recency, credit card, multibuyers, dollar amount of sale, last purchase, state/SCF/ZIP

Cost: $105/M

Contact: Millard Group Inc., 603-924-9262

Households in Canada

This 13.9 million-name file includes owner/occupants, addresses and phone numbers for households across Canada.

Selections: Phone number, dwelling type, household income, ethnicity, home address, gender, presence of children, province

Cost: $130/M

Contact: Fixed Address Marketing U.S.A., 310-318-1451

ACCOUNT ACTIVITY

PC World Magazine

Direct Media Inc. recently won back management of the 787,000-name PC World magazine subscriber list and package insert program. DMI managed both until 1999, when American List Counsel took them over. The typical PC World subscriber’s average household income is $75,000 a year; 78% are college educated. Two-thirds expect to be involved in purchasing application software for their organizations within the next year. The PIP places inserts in premiums mailed to new subscribers.

Selections: Last one- and three-month hotlines, age, income, presence of children, interest categories, state/SCF/ZIP

Cost: $175/M (computer and technical mailers); $110/M (general business); $85/M (consumers)

Contact: Direct Media Inc., 203-532-2418

Rose Creek Health Products

Statlistics was appointed manager of the Rose Creek Health Products From R-Garden mailing list and package insert program. The list includes 89,287 last-12-month, 66,411 last-six-month and 37,048 last-three-month buyers who bought natural remedies or sought self-help solutions. Median age of those listed is between 40 and 55, and the average purchase is $60. Some 90,000 inserts go out annually in the PIP, which costs $65/M.

Selections: Gender, state/SCF/ZIP

Cost: $125/M (last-three-month buyers); $110/M (last-six-month buyers); $100/M (last-12-month buyers)

Contact: Statlistics, 203-778-8700

Institute for Humane Studies

The Institute for Humane Studies at George Mason University is an educational group that promotes free markets and individual liberty. It hosts seminars each summer to teach students about the concepts of liberty, and runs special programs to help train a new generation of professors, journalists and policy experts who share these beliefs. The file, now managed by Lake Group Media Inc., names 2,164 donors who gave $50 in the last 18 months, and 1,735 who contributed $100 during the same period. All responded to a direct mail piece.

Selections: State/SCF/ZIP

Cost: $170/M ($50-plus donors); $150/M ($100-plus donors)

Contact: Lake Group Media Inc., 914-925-2460

NAPCO U.S. Subscriber Master File

This 206,733-name file is newly managed by Edith Roman Associates Inc. Readers subscribe to such NAPCO publications as BookTech the Magazine, Business Forms, Catalog Success, and Print Media.

Selections: Size of company/sales volume, telephone number, job function, business/industry type, gender, state/SCF/ZIP

Cost: $115/M

Contact: Edith Roman Associates Inc., 845-731-2684

Delia’s

Delia’s file, now managed by Mokrynski & Associates Inc., contains the names of 662,718 last-12-month catalog buyers. Delia’s appeals to Generation Y girls between 12 and 20. The catalog offers trendy apparel, jewelry, accessories, footwear, gifts and home d


DIRECT Listline

Ross-Simons Catalog Buyers

ALC of New York has been named manager of the Ross-Simons catalog list. The file includes the names of 689,018 one-year buyers. These catalog buyers purchased jewelry and china with an average unit of sale of $175. Three quarters are female. The source is direct mail. Selections: Ethnic & religious buyers, families, seniors, hotlines, gender, state/SCF/ZIP
Cost: $115/M
Contact: ALC of New York, 212-924-1300

CarletonSheets
Mal Donn Associates Inc. is now offering the Carleton H. Sheets internet users list. The 325,044 consumers on this file have invested in training on how to invest in real estate or purchase their first home with little or no down payment.
Selections: Gender, hotlines, state/SCF/ZIP
Cost: $110/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Airport Passenger Data
Kroll Direct Marketing has been named manager of the Airport Passenger Data list. The new master file contains the names of 647,656 active airline passengers at their home address. It includes 63,183 opt-in e-mail addresses. All these flyers have departed from one of the major airports in the U.K.
Contact: Kroll Direct Marketing, 609-275-2900


DIRECT Listline

Tax Book Buyers

These 78,193 accounting, financial and business executives have purchased a variety of tax tip and preparation advice books from Research Institute of America. Most were sold through direct sales, direct mail and telemarketing. The list is current as of November 2002. The average sale price is $50.
Selections: One per company, home/business, firm type, gender, state/SCF/ZIP
Cost: $120/M
Contact: Aggressive List Management, 847-304-4030

Collectors from the Men


DIRECT Listline

Crafts Report

This business journal for the crafts industry is read by 18,259 artists, teachers, retailers and students. They are interested in turning their handcrafted products into profitable enterprises. Sales of the $29 subscriptions are generated through direct mail, Internet, craft shows and alternative print media.
Selections: Business type, inactive subscribers, gender, state/SCF/ZIP
Cost: $90/M
Names and Addresses, Inc., 847-465-1500

Carleton Sheets Active Internet Users
These 325,684 individuals have purchased the Carleton H. Sheets “No Down Payment” real estate investment program. They have made three payments of $59.99 for this information. These buyers have provided Carleton H. Sheets with their e-mail addresses when purchasing the program in order to receive additional offers.
Selections: One-, three-month hotline, gender, state/SCF/ZIP
Cost: $110/M
Contact: Mal Dunn Associates, Inc., 845-278-1200

Physicians Desk Reference Direct Mail Purchasers
This file consists of 581,225 healthcare professionals and business executives in the medical field individuals who have purchased this drug reference book within the past three years. Order are generated through direct mail
Selections: 2002 PDR buyers, 2001 PDR buyers, 2000 PDR buyers, phone numbers, class of trade, gender, state/SCF/ZIP
Cost: $135/M
Contact: Aggressive List Management Inc., 847-304-4030

Good Times Master File
These 1.7 million consumers have purchased a variety of items primarily though infomercials, but also through the Internet and a variety of catalogs. These credit card holders spend between $70-$200 for products such as fitness videos and diet books, cookware, inspirational and religious videos and health and beauty products.
Selections: Quarterly hotline, telephone number, products purchased, gender, state/SCF/ZIP
Cost: $95/M
Contact: List Services Corp., 203-743-2600


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Crafts Report

This business journal for the crafts industry is read by 18,259 artists, teachers, retailers and students. They are interested in turning their handcrafted products into profitable enterprises. Sales of the $29 subscriptions are generated through direct mail, Internet, craft shows and alternative print media.
Selections: Business type, inactive subscribers, gender, state/SCF/ZIP
Cost: $90/M
Names and Addresses, Inc., 847-465-1500

Carleton Sheets Active Internet Users
These 325,684 individuals have purchased the Carleton H. Sheets “No Down Payment” real estate investment program. They have made three payments of $59.99 for this information. These buyers have provided Carleton H. Sheets with their e-mail addresses when purchasing the program in order to receive additional offers.
Selections: One-, three-month hotline, gender, state/SCF/ZIP
Cost: $110/M
Contact: Mal Dunn Associates, Inc., 845-278-1200

Physicians Desk Reference Direct Mail Purchasers
This file consists of 581,225 healthcare professionals and business executives in the medical field individuals who have purchased this drug reference book within the past three years. Order are generated through direct mail
Selections: 2002 PDR buyers, 2001 PDR buyers, 2000 PDR buyers, phone numbers, class of trade, gender, state/SCF/ZIP
Cost: $135/M
Contact: Aggressive List Management Inc., 847-304-4030

Good Times Master File
These 1.7 million consumers have purchased a variety of items primarily though infomercials, but also through the Internet and a variety of catalogs. These credit card holders spend between $70-$200 for products such as fitness videos and diet books, cookware, inspirational and religious videos and health and beauty products.
Selections: Quarterly hotline, telephone number, products purchased, gender, state/SCF/ZIP
Cost: $95/M
Contact: List Services Corp., 203-743-2600


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Consumer Household Database

Dunhill International List Co. is introducing this more than 100-million-name database containing data on over 150 segment groups. The file is developed from 31 different data sources.
Selections: Age, telephone number, gender, dwelling type, presence of children, state/SCF/ZIP
Cost: $50/M
Contact: Dunhill International List Co., 4561-347-0200

Aptimus Plus Database
Mal Dunn Associates has won the management of this 4.4-million name list of online consumers at their postal addresses from this online direct response network.
Selections: Gender, telephone number, income, age, purchase data, state/SCF/ZIP
Cost: $70/M
Contact: Mal Dunn Associates, 845-278-1200

Tax Compliance
Aggressive List Management is offering updated counts on this file 28,346 subscribers to the Research Institute of America newsletter featuring in-depth tax information for executives. The sources are direct mail, telemarketing and direct sales.
Selections: Gender, firm type, state/SCF/ZIP
Cost: $120/M
Contact: Aggressive List Management, 847-304-4030

Contributors From the Men’s Enhanced Database
Names and Addresses Inc. is making available updated counts on this file of 632,844 contributors to nonprofit organizations from this database of club membership from such organizations as the Handyman Club of America. The source is direct-to-publisher.
Selections: Gender, occupation, income, direct-marketing sold, state/SCF/ZIP
Cost: $85/M
Contact: Names and Addresses Inc., 847-465-1500


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National Arbor Day Foundation Member Master File

All 970,167 active members of this tree planting environmental organization have made donations in support of it. Membership benefits include a subscription to the bi-monthly magazine Arbor Day as well as “The Tree Book.” Memberships are sold via direct mail.
Selections: Monthly, last three-, six-month hotline, grandparents, veterans, computer/electronic good ownership, pets, credit card owned, investment types, women


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Aptimus Web-Generated Postal Database

Mal Dunn Associates has been named manager of the Aptimus Web-Generated Postal Database. This file of 22 million consumers has been generated from opt-in, network Web site co-registration, pop-ups and e-mail channels.
Selections: Monthly hotline, phone numbers, gender, state/SCF/ZIP
Cost: $70/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Selling Power Active Subscribers
This updated list now features 196,238 active subscribers. Readers include sales managers who are interested in management techniques, as well as sales incentives, strategies and sales force automation technology.
Selections: Business address, employee size, home address, quarterly hotline, job title, sales volume, gender, state/SCF/ZIP
Contact: Venture Direct Worldwide Inc., 212-655-5130

Sub-Prime Auto Loan Applicants
These 401,375 high interest rate credit users are looking to rehabilitate and reestablish their credit. They could not qualify for a conventional loan and have financed vehicles with a sub-prime auto lenders.
Selections: Telephone number, gender, state/SCF/ZIP
Cost: $100/M
Contact: Dunhill International List Co., 1-800-DUNHILL

Professional Cutlery Direct
Every year 37,000 cooking enthusiasts purchase a variety of fine kitchen tools, including knives, cookware and hand tools. The file is evenly split between men and women, all of whom have responded to either direct mail pitches or space ads. Customers spend an average of $130 per order.
Selections: Dollar select, monthly hotline, gender, state, ZIP
Cost: $100/M
Contact: Leon Henry Inc., 914-723-3176


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Thomson RIA Tax Planning & Research

There are 19,311 subscribers and book buyers on the RIA Tax Planning & Research file. These new counts were tallied in November. The sources are direct sales, telemarketing and direct mail.
Selections: Home/business, gender, firm type, one per company, state/SCF/ZIP
Cost: $120/M
Contact: Aggressive List Management Inc., 847-304-4030

Industrial Strength Response From Dozier Equipment
Dozier equipments new counts are 15,251 last-12-month buyers. These direct mail purchasers are prospects for office equipment, business seminars, computer equipment and more.
Selections: Zero-four-month buyers, five-eight-month buyers, nine-12-month buyers, one per company, state/SCF/ZIP
Cost: $90/M
Contact: Names and Addresses Inc.

BDB Business DirectBase
The new LSC Ethnic Business DirectBase includes 15.6 million business contact names. They can be targeted by ethnic background, SIC, title, sales volume and more.
Selections: Business address, gender, company size, sales volume, SIC/industry, title, year started, telephone, state/SCF/ZIP
Cost: $115/M
Contact: List Services Corp., 203-743-2600

Arizona Mail Order PIP
Some 2.178 million inserts will go out in packages ordered from one of the Arizona Mail Order catalogs in 2003. Some of those will ride along in Arizona Mail Order Fashion Singles PIP. Cost: $55/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Online Consumers by Age/Interest

There are 14.7 million e-mail addresses in this file. It is selectable by online activity and interest. These consumers visit a variety of Web sites and opt in to e-mail offers.
Selections: Age, gender, interest, state/SCF/ZIP
Cost: $75/M
Contact: Dunhill International List Co. Inc., 561-386-4455

Tax: Federal, State and Local
These executives rely on Research Institute of America


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Macintosh Masterfile

Worldata is the new manager of the Macintosh Masterfile from Ziff Davis Media. These 240,116 professionals are users of products and services for Mac operating systems, and are subscribers of publications such as eWEEK, CIO Insight, Baseline, Smart Partner, PC Magazine, ExtremeTech.com and Interactive Week.
Selections: Opt-in e-mail, primary business, job title and number of employees.
Cost: $275/M
Contact: Worldata, 800-331-8102

Wall Street One
These 50,721 subscribers to Wall Street One seek the tips on hot investment opportunities. Ninety percent of these investors make their own investment decisions and utilize an online trading service. Walter Karl is the manager of this file, which has a median age of 35 to 62, and an average household income of over $125,000.
Cost: $125/M
Contact: Walter Karl, 845-732-7061

Woodworker


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Fashion Fabrics Club

The 26,231 active members of the Fashion Fabrics Club purchase designed fabrics, both domestic and imported, at up to 50% savings. These women are fashion conscious. Each month every member receives a new set of fabric swatches to order from and must renew yearly at a cost of $10.

Selections: State/SCF

Cost: $95/M

Contact: Names and Addresses Inc., 847-465-1500

Nurses ands Nurses Assistants
Dunhill International List Co. is debuting this nearly 4.7-million-name compiled file of these healthcare workers, 85% of whom are female.
Selections: Gender, title, age, license class, state/SCF/ZIP
Cost: $70/M
Contact: Dunhill International List Co., 561-347-0200

Guideposts Book Buyers
RMI Direct Marketing is making available this 1.1-million-name file of last 24-month buyers of inspirational/Christian-related books and products, all of whom are direct mail sold.
Selections: Gender, multi-buyers, paid, dollar amount, state/SCF/ZIP
Cost: $80/M
Contact: RMI Direct Marketing, 203-825-4638

Country Music Greats
Estee Marketing Group Inc. is offering updated counts on this file of 83,542 36-month multi-buyers from this catalog of country, gospel and old west music recordings. The source is from direct mail.
Selections: Gender, $100+, $50+. $75+ buyers, state/SCF/ZIP
Cost: $120/M
Contact: Estee Marketing Group Inc., 914-235-7080


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Dunhill


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Tufts University Healthy & Nutrition Letter

This list has been recently updated, and now features 130,772 active subscribers. Readers are interested in information on food, vitality, weight control, disease prevention, heart, sex, aging, exercise and more.
Selections: Last six month subscribers, last six month expires, active book/video buyers, Canadian subscribers
Cost: $95/M
Contact: RMI Direct Marketing, 203-825-4634

Cottura Catalogue Buyers
Within the past 12 months, 2,732 consumers have purchased hand-painted plates, urns, candlesticks and jars in this Italian Renaissance style. Orders are generated from direct mail sources. Four in five customers are female. They spend an average of $235 per order. The list was last updated in early December.
Selections: Twenty-four-, 48-month buyers, full file, 12-month requestors, state/SCF/ZIP
Cost: $120/M
Contact: Estee Marketing, 914-235-7080

Manage Magazine
There are 72,435 active recipients of this National Management Association publication as of early November. Articles include managerial news as well as motivation and leadership features. Readers include managers of both large and small corporations. The magazine is published quarterly and is delivered to the home addresses of readers. Subscriptions come in through a mixture of direct mail and space advertising.
Selections: Six-month recipients, gender, state/SCF/ZIP
Cost: $100/M
Contact: Venture Direct Worldwide Inc., 212-684-4800

Accu Bite Dental Supply Package Insert Program
Accu Bite offers 192,000 (16,000 per month) insert opportunities into its outgoing packages. The company sells dental supplies primarily to small- and mid-sized practices. Products include anesthetics, instruments and polishing equipment. The average order size is $225. Inserts must have a maximum size of 8 1/2″ x 11″, and a top weight of 1/4 ounce.
Cost: $85/M
Contact: Names and Addresses Inc., 847-465-1500


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Affluent Investors

Dunhill International List Co. is debuting this 3.6-million-name compiled file of investors in mutual funds, tax shelters, stocks and bonds.
Selections: Gender, age, phone number, presence of children, state/SCF/ZIP
Cost: $100/M
Contact: Dunhill International List Co., 561-347-0200

Managing Automation E-Newsletter Sponsorship Program
Lake Group Media Inc. is introducing this 24,935 top-of-age sponsors who’ve inserted a text message at the top of the page of Thomas Publishing’s Managing Automation Newsletter. The source is online.
Cost: $60/M
Contact: Lake Group Media Inc., 914-925-2400

Practising Law Institute’s Intellectual Property
Aggressive List Management is offering updated counts on this list of the organization’s 57,205 intellectual property product buyers or seminar attendees which is sourced from direct mail.
Selections: Gender, specialty, product, title, 12-month, 24-month, state/SCF/ZIP
Cost: $135/M
Contact: Aggressive List Management, 847-304-4030

Environmental Nutrition Newsletter Subscribers
RMI Direct Marketing is offering updated counts on this file of 40,546 paid subscribers who seek the most current information on disease prevention, healthy lifestyles, food fads and diet regimens. The list is direct-mail-sold.
Selections: Gender, paid, 3- and 6-month hotline, state/SCF/ZIP
Cost: $95/M
Contact: RMI Direct Marketing, 203-825-4618


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National Credit Council

Impulse Media, a division of RMI Direct Marketing Inc. is offering the National Credit Council list. Included are the names of 28,532 third-quarter credit card holders and 8,085 credit card seekers. An October holders list is also available.
Selections: Gender, state/SCF/ZIP
Cost: $75/M for third-quarter credit card holders, $65/M for seekers
Contact: Impulse Media, 203-798-0448

Boardroom Ethnic & Religious Masterfile
Boardroom is offering a master list of subscribers and book buyers with matching information on religion and ethnic group. It includes 62,333 African Americans, 27,552 Asian-Americans, 59,256 Hispanics, 398,527 Catholics, 50,814 Jews and 991,290 Protestants.
Selections: Hotlines, age, gender, state/SCF/ZIP
Contact: Boardroom Inc., 203-973-6221

Metropolitan Opera Masterfile
Now available from Packer Lists is the Metropolitan Opera masterfile, containing the names of 626,931 opera and dance lovers. The file also includes series ticket buyers, Opera News magazine subscribers, Opera Guild members and donors.
Selections: Ballet & dance ticket buyers, series ticket buyers, opera ticket buyers, quarterly hotline, television & radio audience, State/SCF/ZIP
Cost: $75/M
Contact: Packer Lists, 202-546-1889

Greenlinks Woodworkers Resource Pack
McCarthy Media Group Inc. has set a Jan. 20 deadline for its February 2003 Greenlinks Woodworkers Resource Pack. Each issues reaches 200,000 hotline mail order buyers. Almost all of these woodworking product buyers are male. They have an average income of over $61,500. For many, woodworking is a secondary source of income for many. Half live in rural areas.
Cost: $5,772 for one time, $5,483 for two times, $5,209 for three times
Contact: McCarthy Media Group Inc., 1-800-410-5352


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CBS MarketWatch

The CBS marketWatch E-mail List is now selectable by industry and occupation for $10/M more. There are nearly half a million e-mail addresses in this file. The source is 100% opt-in. Selections: Occupation, newsletter, industry, age, income, gender, state/SCF/ZIP
Cost: $300/M
Contact: Lake Group Media Inc., 914-925-2400

Universal Astrology Buyers
These astrology buffs have responded to a direct mail offer from a prominent astrologer to have a personal fortune forecast prepared for them. There are 24,486 names in the universe. Some 11,000 first-quarter 2002 names are available, also. Selections: First-, second- and third-quarter 2002 buyers, gender, state/SCF/ZIP
Cost: $85/M
RMI Direct Marketing Inc., 203-798-0448

Medanswers.com Postal List
There are 1.15 million online subscribers to this online guide to traditional and alternative information sources for health-related issues.
Selections: Category, DOB/age, gender, product append, state/SCF/ZIP
Cost: $90/M
Contact: VentureDirect Worldwide Inc., 212-684-4800

Arizona Mail Order Fashion Singles Packages
Some 98,800 inserts are mailed in packages reaching proven catalog buyers of clothing, shoes and jewelry from Arizona Mail Order catalogs. The source is 100% direct mail.
Cost: $65/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Wine Enthusiast

Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes fine wines, food, fine dining and travel. Subscribers are average age 47, with household incomes of about $199,000, 64% are post-college graduates.
Selections: Gift givers, gender, state/SCF/ZIP
Cost: $100/M
Contact: Lake Group Media Inc., 914-925-2400

Cuisine at Home
New counts are offered on this file including 148,893 active subscribers. Cuisine at Home is a bi-monthly publication dedicated to providing step-by-step information and color illustrations about cooking and food.
Selections: Gender, hotlines, adult age, child age, income, lifestyle data, state/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

Civic Research Institute
This file has been updated to include a master file of 26,388 professionals in criminal justice, law enforcement, mental health and more who have purchased products from Civic Research Institute. Products include newsletters and books including Correction al Law Reporter, Domestic Violence Report, Juvenile Justice Update, Medical Software Reviews and The Sex Offender.
Selections: Product, state/SCF/ZIP
Cost: $120/M
Contact: Aggressive List Management, 847-304-4030

Euro Pro TV Merchandise Buyers
TV buyers of the Euro-Pro product line of merchandise includes the Euro-Pro Steam Cleaner, Cordless Hand Vacuum and the Stick Vacuum. This recent update offers 7,068 November 2002 product buyers and 207,812 2002 product buyers. Telephone numbers are available.
Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: RMI Direct, 203-825-4552


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TheStreet.Com

MeritDirect is now managing the postal and e-mail lists of TheStreet.com. Included are more than 1 million opt-in e-mail addresses and over 488,000 postal addresses. TheStreet.com is a multimedia purveyor of financial analysis and news. Its subscription-based sites included RealMoney.com, RealMoney Pro and RealMoney Pro Advisors. It also offers the free flagship site, TheStreet.com. Almost 60% of these readers have annual household incomes of over $100,000. In addition, 86% have investment portfolios worth more than $100,000.
Selections: State/SCF/ZIP
Cost: Postal list, $125/M; e-mail list, $250/M
Contact MeritDirect at 203-541-2327

The Cell Press Masterfile
PCS Mailing List Co. has been named manager of the Cell Press Masterfile. It includes the names of 14,760 subscribers to scientific journals like Cell, Neuron, Immunity, Current Biology and Structure. These subscribers are experienced scientists and researchers. Over 90% have a Ph.D. or M.D.
Selections: Unit of sale, geography, A/B split
Cost: $450/M
Contact: PCS Mailing List Co., 978-532-7100

TigerDirect.com Sweeps
21st Century Marketing Inc. is offering a list of TigerDirect.com sweepstakes entrants. The file includes 75,658 October hotline names.
Selections: Monthly hotline, telephone, state/SCF/ZIP
Cost: $85/M
Contact: 21st Century Marketing Inc., 631-306-5236

Harbor Resource Pack
McCarthy Media Group Inc. has set a Dec. 31 closing date for the January 2003 mailing of its Harbor Freight Resource Pack. Each pack goes to 300,000 hotline buyers of the Harbor Freight tool catalog. Most are male woodworkers and homeowners with an average income of $71,500. More than half live in rural areas.
Cost: $8,658 for one-time, $8225 for two, $7,814 for three
Contact: McCarthy Media Group Inc., 1-800-410-5352


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Fortune 1000 Executives

Aggressive List Management is offering this newly compiled file of 1,999 CEOs and other top-level risk mangers from these firms. The list is compiled from the FutureNet database.
Selections: Title, state/SCF/ZIP
Cost: $75/M
Contact: Aggressive List Management, 847-304-4030

Foodservice Report – New Businesses
Lake Group Media Inc. is debuting this file of 117,101 new businesses from this report about U.S. restaurant, bar and hotel activity. The sources are public records.
Selections: Business and license type, source, gender, state/SCF/ZIP
Cost: $150/M
Contact: Lake Group Media Inc., 914-925-2400

Online Consumers by Age and Interest
Dunhill International List Co. Inc. is launching this 14-million-name opt-in permission-based file. Selections: Gender, age, online interest area, state/SCF/ZIP
Cost: $75/M
Contact: Dunhill International List Co. Inc., 561-347-0200

Gemplers Buyers
Names and Addresses Inc. is offering updated counts on this list of 27,995 12-month buyers from this farming lifestyle catalog. The source is direct mail.
Selections: Multi-buyers, dollar amount, state/SCF/ZIP
Cost: $110/M
Contact: Names and Addresses Inc., 847-465-1500


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Fortune 1000 Executives

Aggressive List Management is offering this newly compiled file of 1,999 CEOs and other top-level risk mangers from these firms. The list is compiled from the FutureNet database. Selections: Title, state/SCF/ZIP
Cost: $75/M
Contact: Aggressive List Management, 847-304-4030

Foodservice Report


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First Financial Resource Investment Buyers

There are 101,907 last-12-month active investors named in this file. They are affluent individuals who hold positions in the stock market. The source is direct mail.
Selections: Quarterly hotline
Cost: $125/M
Contact: Walter Karl a Donnelly Co., 845-620-0700

Practising Law Institute


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Marquis Who’s Who Masterfile

Mokrynski & Associates has been appointed list manager for the Marquis Who’s Who International Directory of 72,482 leaders in business, politics, science, entertainment and cultural affairs. Respondents are educated, affluent and direct mail responsive. Selections: Country, gender, profession, product buyers, business address, home address.
Cost: $235/M
Contact: Mokrynski & Associates, 201-488-5656

VBxtras E-Newsletter Subscribers
VBxtras file of 31,711 opt-in e-newsletter subscribers is now available from Rubin Response. The file features visual basic programmers who have subscribed to the VBHowTo e-newsletter and opted-in to receive offers.
Cost: $400/M
Contact: Rubin Response Management Services Inc., 847-619-9800

The GolfWorks
Lenser is the new manager of The GolfWorks file of 54,339 12-month catalog buyers. These golf hobbyists enjoy traveling, are 89% male, average age 45-55 and have an average income of $75,000.
Selections: 3-month and 6-month buyers, gender, geography, amount purchased.
Cost: $101/M
Contact: Lenser, 415-446-2506

Twenty First Century Consumers
These 155,310 retired, elderly conservatives donated to both political and charitable organizations, as well as political action committees by direct mail. They have shown support for causes such as pro-life, pro-gun, social security benefits, Medicare and children’s charities. The file is managed and owned by Southern Solutions Inc.
Selections: County, gender, dollar amount, recency, state/SCF/zip
Cost: $75/M
Contact: Southern Solutions Inc., 540-341-0014


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Hispanic Homeowners

This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through a combination of purchase behavior as well as proprietary name tables.
Selections: One and three-month hotlines, age, gender, income, phone number, geography
Cost: $85/M
Contact: Media Horizons, 203-642-7329

Wizard Entertainment Product Buyers & Subscribers
This file has been updated to include 101,000 product buyers and 47,000 subscribers. Wizard Magazine is for comic enthusiasts. This list includes product buyers and subscribers from Anime, Wizard, Inquest and Toyfare magazines. Readers are mostly males, average age 35 with household incomes of $40,000.
Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Kanter Auto Product
These are 36,583 last 12-month buyers who are car collectors and restorers. This just update file also includes 21,259 last six-month-, and 10,151 last three-month buyers. They purchase antique and classic auto parts offered in the Kanter Auto Products catalog.
Selections: Dollar amount, state/SCF/ZIP
Cost: $85/M (12-month buyers)
Contact: Names and Address Inc., 847-465-1500

Iowa Farmer Today
New selects are available on this file of 90,305 farmers/subscribers and 42,586 hobby farmers. This is a publication for farmers and ranchers in the state of Iowa and the surrounding area.
Selections: Total acres, soy beans, owner/operator, minimum tillage, beef cows, fed cattle, sows, conservation tillage, alfalfa, corn, no till, Internet user, dairy cattle, hogs, computer owners, conventional tillage
Cost: $65/M
Contact: Midwest Direct Marketing Inc., 913-686-2220


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Hispanic Homeowners

This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through a combination of purchase behavior as well as proprietary name tables.
Selections: One and three-month hotlines, age, gender, income, phone number, geography
Cost: $85/M
Contact: Media Horizons, 203-642-7329

Wizard Entertainment Product Buyers & Subscribers
This file has been updated to include 101,000 product buyers and 47,000 subscribers. Wizard Magazine is for comic enthusiasts. This list includes product buyers and subscribers from Anime, Wizard, Inquest and Toyfare magazines. Readers are mostly males, average age 35 with household incomes of $40,000.
Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Kanter Auto Product
These are 36,583 last 12-month buyers who are car collectors and restorers. This just update file also includes 21,259 last six-month-, and 10,151 last three-month buyers. They purchase antique and classic auto parts offered in the Kanter Auto Products catalog.
Selections: Dollar amount, state/SCF/ZIP
Cost: $85/M (12-month buyers)
Contact: Names and Address Inc., 847-465-1500

Iowa Farmer Today
New selects are available on this file of 90,305 farmers/subscribers and 42,586 hobby farmers. This is a publication for farmers and ranchers in the state of Iowa and the surrounding area.
Selections: Total acres, soy beans, owner/operator, minimum tillage, beef cows, fed cattle, sows, conservation tillage, alfalfa, corn, no till, Internet user, dairy cattle, hogs, computer owners, conventional tillage
Cost: $65/M
Contact: Midwest Direct Marketing Inc., 913-686-2220


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Hispanic Homeowners

This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through a combination of purchase behavior as well as proprietary name tables.
Selections: One and three-month hotlines, age, gender, income, phone number, geography
Cost: $85/M
Contact: Media Horizons, 203-642-7329

Wizard Entertainment Product Buyers & Subscribers
This file has been updated to include 101,000 product buyers and 47,000 subscribers. Wizard Magazine is for comic enthusiasts. This list includes product buyers and subscribers from Anime, Wizard, Inquest and Toyfare magazines. Readers are mostly males, average age 35 with household incomes of $40,000.
Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Kanter Auto Product
These are 36,583 last 12-month buyers who are car collectors and restorers. This just update file also includes 21,259 last six-month-, and 10,151 last three-month buyers. They purchase antique and classic auto parts offered in the Kanter Auto Products catalog.
Selections: Dollar amount, state/SCF/ZIP
Cost: $85/M (12-month buyers)
Contact: Names and Address Inc., 847-465-1500

Iowa Farmer Today
New selects are available on this file of 90,305 farmers/subscribers and 42,586 hobby farmers. This is a publication for farmers and ranchers in the state of Iowa and the surrounding area.
Selections: Total acres, soy beans, owner/operator, minimum tillage, beef cows, fed cattle, sows, conservation tillage, alfalfa, corn, no till, Internet user, dairy cattle, hogs, computer owners, conventional tillage
Cost: $65/M
Contact: Midwest Direct Marketing Inc., 913-686-2220


DIRECT Listline

Hispanic Homeowners

This new list offers a 6.9 million 12-month hotline of Hispanic Americans who are all homeowners. They have been identified through a combination of purchase behavior as well as proprietary name tables.
Selections: One and three-month hotlines, age, gender, income, phone number, geography
Cost: $85/M
Contact: Media Horizons, 203-642-7329

Wizard Entertainment Product Buyers & Subscribers
This file has been updated to include 101,000 product buyers and 47,000 subscribers. Wizard Magazine is for comic enthusiasts. This list includes product buyers and subscribers from Anime, Wizard, Inquest and Toyfare magazines. Readers are mostly males, average age 35 with household incomes of $40,000.
Selections: Gender, state/SCF/ZIP
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Kanter Auto Product
These are 36,583 last 12-month buyers who are car collectors and restorers. This just update file also includes 21,259 last six-month-, and 10,151 last three-month buyers. They purchase antique and classic auto parts offered in the Kanter Auto Products catalog.
Selections: Dollar amount, state/SCF/ZIP
Cost: $85/M (12-month buyers)
Contact: Names and Address Inc., 847-465-1500

Iowa Farmer Today
New selects are available on this file of 90,305 farmers/subscribers and 42,586 hobby farmers. This is a publication for farmers and ranchers in the state of Iowa and the surrounding area.
Selections: Total acres, soy beans, owner/operator, minimum tillage, beef cows, fed cattle, sows, conservation tillage, alfalfa, corn, no till, Internet user, dairy cattle, hogs, computer owners, conventional tillage
Cost: $65/M
Contact: Midwest Direct Marketing Inc., 913-686-2220


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NEW LISTS

Oxmoor House

This file names Oxmoor House Internet book buyers at their postal addresses. Those listed bought books online from the publishing division of Southern Progress Corp. There are 59,700 last-12-month, 46,000 last-six-month, 32,000 last-three-month and 9,700 last-one-month buyer files. Their interests include crafts, needlework, gardening, cooking and home decorating. The average sale is $20. The sole source for the file is direct mail.

Selections: Gender, paid, Nielsen county, state/SCF/ZIP

Cost: $130/M

Contact: MKTG Services, 215-968-5020

EatingWell

EatingWell, the magazine of food and health, has more than 60,000 subscribers. It was relaunched in June after having ceased publication in 1999. These names are from the last five months. This quarterly serves educated readers earning an average income of $70,000.

Selections: Last-30-day and last-three-month hotlines, gender, state/SCF/ZIP

Cost: $100/M

Contact: Millard Group Inc., 603-924-9262

Credit Management Seekers

Individuals who clicked through to a debt-management e-mail solicitation in the last month are listed. They reportedly are looking to consolidate their debt and repair their credit. Many have gone on to purchase at a later date. This postal file includes 12,989 names through September 2002.

Selections: Gender, state/SCF/ZIP

Cost: $90/M

Contact: Macromark Inc., 212-397-6600

Consulting Magazine

A list comprised of 27,258 active consultants who specify the purchases of products and services for companies in business-to-business and business-to-consumer markets. Consulting magazine’s articles focus on market sector trends, forecasts, analysis and strategic thinking.

Selections: State/SCF/ZIP

Cost: $175/M

Contact: MetaResponse Group, 954-360-0644

The Data Power!

This multichannel master file offers 61.5 million matching consumer postal and opt-in e-mail addresses. Also available are 8.1 million phone numbers. These individuals opted in via hundreds of sources, such as online surveys, purchases from e-commerce sites or e-newsletter subscriptions. Append Power!, a service that enables direct marketers to append e-mail addresses from the Data Power! master file, is also available.

Selections: Age, income, gender, lifestyle interests, mail order products purchased

Cost: $85/M

Contact: Kroll Direct Marketing, 609-275-2900

Software Direct

Software Direct offers top brands at discounted prices through two Web sites (www.softwaredirect.net and www.4softwaredirect.com). Softwaredirect.net features more than 10,000 software titles plus a selection of discounted hardware. The file includes a 156,026-name master file, 16,071 last-three-month hotline buyers and 97,265 2001-2002 buyers. More than 98% of the file is at home address.

Selections: Gender, state/SCF/ZIP

Cost: $115/M (master file)

Contact: Rubin Response Management Services Inc., 847-619-9800

Pet Lovers Online

Some 1.4 million pet owners are named here. They opted in to receive promotions from third-party marketers via registration on a Web site that sends out discount alerts and entertainment and financial news. Postal addresses are available. The average person listed is about 36 years old with a household income of $31,000. Sixty percent are mail order buyers. The names of 840,463 families with children and 411,278 travelers are included.

Selections: Postal addresses, age, income, gender, homeowners, bank cardholders, investors, ethnicity, donors

Cost: $80/M

Contact: Focus USA, 828-254-8266

Seniors on the Move

This is a list of 378,000 consumers age 60-plus who have a history of direct mail shopping. As a group they are said to have serious spending power — some $2 trillion worth. The file is updated monthly. A 30,000-name hotline is available.

Selections: Gender, age, income, investors, veterans, grandparents, travel, fundraising donors, pet owners

Cost: $85/M

Contact: List Services Corp., 203-791-4447

ACCOUNT ACTIVITY

JDR Media

L@ke Interactive, a division of Lake Group Media Inc., has been chosen to manage JDR Media Inc.’s 6.58-million-record file. This opt-in e-mail list is comprised of online users who subscribe to JDR Media’s partner sites. These individuals received targeted offers for credit cards, educational opportunities, computer hardware and software and Internet services.

Selections: Gender, age, income, homeowner, sport, presence of children, occupation, lifestyle, credit card, online buyers, telephone number

Cost: $200/M

Contact: Lake Group Media Inc., 914-925-2400

Pabo Fashion and Product Catalog

Pabo selected Mal Dunn Associates’ Metamorphics Media Division to manage its fashion and product catalog file. Pabo is an adult-oriented catalog featuring fashion and intimate apparel, accessories, novelties, videos and adult toys. The 164,621 last-12-month buyers listed here spent an average of $47 per order. The quarterly hotline file offers another 15,000 to 20,000 names.

Selections: Last three- and six-month hotlines, gender, apparel, areas of interest, state/SCF/ZIP

Cost: $100/M (last-12-month buyers)

Contact: Mal Dunn Associates Inc., Metamorphics Media Division, 845-278-1383

Care-a-Lot

Edith Roman Associates Inc. recently assumed management of this file. It provides the names of 46,073 last-12-month buyers who selected products such as grooming aids, pet wear, travel items and toys from the Care-a-Lot pet supply catalog. Most records identify women, average age 40, who earn more than $50,000 a year. They spent about $75 per purchase. The file is updated quarterly.

Selections: Gender, recency, dollar amount of purchase, state/SCF/ZIP

Cost: $90/M

Contact: Edith Roman Associates Inc., 845-731-2734

Alsto’s

Mokrynski & Associates was chosen to manage Alsto’s catalog file naming nearly 100,700 who made a purchase over the last 12 months. Alsto’s catalog and Web site offer home d’cor, gardening, cleaning, organizing and gift items. Customers are upscale homeowners, likely to be in their empty-nest years. Their average income is $80,000 a year. More than 60% are women. A typical sale runs about $125.

Selections: Gender, state/SCF/ZIP

Cost: $115/M (last-12-month buyers)

Contact: Mokrynksi & Associates Inc., 203-637-9693

ASPCA

This file, now managed by Atlantic List Co. Inc., names 271,053 last-12-month direct mail donors to the ASPCA, the oldest humane organization in the United States. Donations to the ASPCA help provide care to abandoned and injured animals and support adoption programs nationwide. The average donor is 50 years old with an income of about $55,000. Some 94% of donors have a pet in the household; 87% of those listed here have more than one pet.

Selections: Dollar amount of purchase, state/SCF/ZIP

Cost: $75/M

Contact: Atlantic List Co. Inc., 703-528-7482

Strand Book Store

A 107,310-name postal file of people who visited the Strand Book Store’s Web site (www.strandbooks.com) and placed an order. The Strand, in business in New York since 1927, carries new, used, rare and out-of-print books on a wide range of subjects. Most Strand customers buy more than one book at a time. Selections from the file are limited now, but more will be added, according to LTS List Management Services, the new list manager.

Selections: Gender, state/SCF/ZIP

Cost: $85/M

Contact: LTS List Management Services, 212-719-3850

CARD DECKS AND INSERTS

Coin & Stamp Collector

With this new insert program, marketers can reach both coin and stamp collectors. Inserts are included in monthly billing statements sent to subscribers to Coin World, Linn’s Stamp News and Scott Stamp Monthly, the news sources of interest to U.S. and international coin and stamp collectors. Some 837,600 statements are sent out each year.

Cost: $70/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Delias


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LSC Ethnic Business Directbase

This new BDB Business Database includes 15.6 million business contact names. The source is mostly by direct mail. A quarterly hotline is available.
Selections: Business address, gender, number of employees, sales volume, SIC/industry, title, year started, telephone, state/SCF/ZIP
Cost: $115/M
Contact: List Services Corp., 203-743-2600

Strand Book Store
There are 119,972 names in the newly updated Strand Book Store file. Also included are a 40,000-name hotline and a 5,000-name domestic art book buyers file The average unit of sale for these upscale, well-educated buyers is between $25 and $500. The source for this file is direct mail and space ads. A non-profit rate of $75/M is available.
Selections: state/SCF/ZIP
Cost: $85/M
Contact: LTS List Management Services, 212-719-3850

Mapleshade Records
Mapleshade is a label by and for people who love fine jazz and blues. Buyers spend an average of $70 buy classic jazz, blues and gospel. There are 11,452 last-12-month buyers. The source is direct mail.
Cost: 105/M
Contact: Estee Marketing Group Inc., 914-235-6518

Hanover Wholesale Buyers
This catalog offers protective vinyl products and presentation binders for the office, plant and lab. The source is direct mail. Selections: State/SCF/ZIP
Cost: $95/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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PhoneHog.com Automotive Enthusiasts

Available on this new list are 43,066 2001-2002 consumer shoppers who have specified automobiles as a major lifestyle category at registration. PhoneHog.com offers consumers a free long distance calling card when they take advantage of various offers including joining music clubs, making purchases, subscribing to magazines, requesting information and more. The file is 100% Internet generated.
Selections: Household income, marital status, presence of children, age of children, length of residence, hotline
Cost: $95/M
Contact: Media Directions, 201-225-9599

Preferred Living Catalog from Sporty’s
This file has been updated to include 81,762 last 12-month buyers of home maintenance and leisure products from the Preferred Living Catalog from Sporty’s. They have purchased merchandise for around the house, sports and recreation, health and comfort, lawn and garden care, home safety and security, outdoor leisure and automotive and marine. The average purchase is more than $120.
Selections: Recency, dollar amount, gender, state/SCF/ZIP
Cost: $127.50
Contact: Names and Addresses Inc., 847-465-1500

NapaStyle
This file now offers dollar selects. The list offers 43,050 12-month buyers of products featured in the NapaStyle that capture Mediterranean sensibilities found in abundance in the Napa Valley. Products include foods, kitchen tools, tableware, hand-crafted home and garden art, dome décor, fits and wine accessories. The file is 62% women, 23% men.
Selections: Recency, gender, dollar amount, state/SCF/ZIP
Cost: $110/M
Contact: Millard Group Inc., 603-924-9262

Elite Sportsmen MR Canada-Belvoir Publications
The Elite Sportsmen Master File Canada is an unduplicated file consisting of the Canadian subscribers to all of Belvoir Publications’ newsletters, magazines and journals. The file has been updated to offer 15,932 subscribers.
Selections: Gender, paid, province, renewals
Cost: $100/M
Contact: RMI Direct Marketing, 203-825-4634


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Stone Soup Magazine

This file is newly managed by Venture Direct Worldwide. Stone Soup is a magazine written and read by children ages 8 to 14. The list includes 26,232 subscribers, all of whom have been generated through direct response sources. A subscription costs $33.
Selections: Gender, at-home addresses, school, state/SCF/ZIP
Cost: $85/M
Contact: Venture Worldwide Direct, 212-684-4800

American Laundry News
The 4,594 qualified subscribers within this file are facility managers, administrators, purchasing and materials management, laundry and housekeeping management and personnel directors for laundry service operations. Nearly all are at their business address, and 57% are male.
Selections: State/SCF/ZIP
Cost: $135/M
Contact: Mail Marketing Inc., 201-750-3222

Lawyers Master File
This new file features 753,528 attorneys, ranging from those in private practice to partners and associates in law firms as well as those within corporations.
Selections: Age, employee size, firm size, specialty, type of firm, telephone number, title, gender, state/SCF/ZIP
Cost: $65/M one-time use, $130/M one-year unlimited use.
Contact: Dunhill International List Co., 1-800-DUNHILL

Iowa Farmer Today
This agrarian publication features two new selects, consisting of 90,305 qualified farmers/subscribers and 42,586 hobby farmers. Three quarter are male, and most need to stay informed about weather conditions, political and government issues and stock market conditions. They handle their own welding, plumbing and carpentry needs as well as all of their auto and heavy mechanical repairs.
Selections: Total acres, alfalfa, soybeans, beef cows, diary cattle, fed cattle, corn, sows, hogs, owner/operator, computer owner, Internet user, conservation tillage, conventional tillage, minimum tillage, no till, state/SCF/ZIP
Cost: $65/M
Contact: Midwest Direct Marketing, Inc., 913-686-2220


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American Drycleaner

This file has been updated, and there are now 10,570 qualified subscribers to this industry publication geared toward owners and managers of drycleaning plants throughout the United States and Canada. The publication covers products and technology, as well as strategy tips on how to build and retain a loyal customer base.
Selections: State/SCF/ZIP
Cost: $135/M
Contact: Mail Marketing Inc., 201-750-3222

National Bowling Organizations
As of Oct. 2002 there were 305,187 paid members to this group, formerly known as the American Bowling Congress. Members receive a newsletter four times a year. Half have purchased their membership with a credit card.
Selections: three-, 12-month paid membership, 60-day paid membership, Adult age range, child age range, children, credit card, donors, exact date of birth, home owner, income range, mail order buyer, music buyer, state/SCF/ZIP
Cost: $95/M
Contact: Venture Direct Worldwide Inc., 212-684-4800

A A A Accepted Attorneys Master File
This compiled list consist of 895,000 attorneys, courts, judges and other related professions.
Selections: Individual specialties, job function, size of firm, year admitted to the bar, year graduated college, year graduated law school, year of birth, home address, phone number, fax number, state/SCF/ZIP
Cost: $75/M
Contact: Market Street Lists Inc., 888-675-5478

Promotional Greetings Cards Buyers
More than 1.2 million consumers have purchased these cards, which consist of cartoon sketches on folded stock. The cards cover a variety of business situations, including moving, collections, call for order and others. Seven in ten buyers are male, and all orders are generated through direct mail.
Selections: Recency, state/ZIP
Cost: $95/M
Contact: Leon Henry Inc., 914-723-3176


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Junonia

The Junonia file of 83,560 12-month buyers is now available with demographics and attributed from the Z-24 database. Junonia Activewear is an active and casual wear catalog for the full-figured woman, size 14 and up. Buyers spend an average $140 per order and are average age 45, primarily homeowners and have incomes of $50,000 to $70,000. Selections now include adult age, presence of children, gender, income, recency, frequency, dollar amount and multibuyers.
Cost: $105/M
Contact: Millard Group Inc., 603-924-9262

Serenade Catalog
This file has been updated to include 14,612 12-month-, and 5,535 six-month- buyers, as well as 7,528 12-month $50+ buyers. Serenade is a music catalog filled with Classic Soul, R&B, Blues, Grooves and more.
Selections: Gender, geography
Cost: $95/M (12-month buyers)
Contact: Estee Marketing Group Inc., 914-235-7080

Hi-Tech Pros IT/MIS Pros at The Purchasing Power of American Business
This is a new file of 498,414 CIOs, CTOs, CSOs, VPs, IT directors, IT managers, engineers, technical consultants, project managers, systems analysts, programmers, analysts, administrators and other IT personnel. The file is multi-sourced.
Selections: Company size-revenue, employee size, recency/hotline, SIC/industry, title/job function, state/SCF/ZIP
Cost: $90/M
Contact: Worldata, 561-393-8200

Bottom Line Health
This file of 117,022 paid subscribers has been updated. Bottom Line Health provides consumers with current information from leading health authorities. Telemarketing is not allowed on this file.
Selections: Hotlines, change of address, gender, paid, state/SCF/ZIP
Cost: $105/M
Contact: Boardroom Inc., 203-973-6222


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Market Timers Investment Software Buyers

There are 100,800 last-12-month buyers on this newly updated list. Some 25,000 are in a quarterly hotline.
Cost: $115/M
Contact: Walter Karl, a division of infoUSA, 845-620-0700

Boardroom Book Buyers
Some 1.2 million paid buyers are identified in this file. The source is 100% direct mail-sold. They buy Boardroom


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PhotoWorks

Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related items, including prints, picture frames, wedding and birth announcements, calendars and more. Three-quarters of the orders come in through direct mail solicitations, with the remainder generated online.
Cost: $60/M
Contact: Mal Dunn Associates, 845-278-1200

August Home Publishing
This file consists of more than 1 million direct mail response subscribers to a variety of magazines, including Cuisine at Home, Garden Gate, ShopNotes, Woodsmith and Workbench. The list has been newly augmented with Infobase data, and Names and Addresses is offering a new-test rate of $70/M, with a 25,000-name maximum.
Selections: Homeowners, auto data, child/adult age range, lifestyle data, 90-day-, six-month recency, gender, state/SCF/ZIP
Cost: $95/M
Contact: Names and Addresses, Inc., 847-465-1500

Myrtle Beach Golf Holiday
These 290.559 avid golfers have requested information on golf vacations from space ads in various golf publications, via the Internet or through a variety of golf TV shows during the past 12 months. Golfers in this file tend to have incomes of $63,000. Nearly seven in 10 travel for business purposes, and 72% hold professional or managerial positions.
Selections: One-, two-, three-year inquirers, one-year Internet inquirers, one-year Canadian inquirers, one-, two-, three-year Canadian inquirers, gender, state/SCF/ZIP
Cost: $85/M
Contact: Aggressive List Management Inc., 847-304-4030

American Iron Special Issue Blow-In
In late February, American Iron magazine will issue a special “Harley Davidson 100 Years” issue. The publisher will tout the issue with a $100,000 marketing campaign, and expects to sell more than 250,000 issues. Closing date for the magazine is Dec. 20, with Inserts due Jan. 24.
Cost: $30/M
Contact: Leon Henry Inc., 914-723-3176


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NEW LISTS

BMG New Member Hot List

These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month members, 80,000 last-one-month male members and 100,000 last-one-month female members. Sources for this file are direct mail, space ads and opt-in online lists.

Selections: Last-six-month hotline, change of address, source, dollar amount spent (under $24, $25 and above, $50 and above), shipment levels (from one to more than five), state/SCF/ZIP

Cost: $105/M

Contact: LTS List Management Services, 212-719-3850

Ziff-Davis IT Execs

The information technology executives master file from Ziff-Davis Media identifies CIOs, IT directors, programmers, administrators, analysts and others who make technology-buying decisions at their companies. They subscribe to Ziff-Davis’ Baseline, CIO Insight, eWeek, PC Magazine and others. The postal file contains some 1.05 million records, the e-mail file 307,594 opt-in records.

Selections: Primary business, number of employees

Cost: $275/M (postal); $300 (e-mail)

Contact: Worldata, 561-393-8200

“Y-Herd” E-mail Database

This is a segmented opt-in e-mail list focused on Generation Y (ages 15 to 30). The file offers transactional data selections. It is sourced from online concert and event ticket purchases, online product purchases and record-label and nightclub memberships. These 2 million-plus “Y Herds” agreed to receive e-mail promos relating to their lifestyle.

Selections: Age groups, gender, state/SCF/ZIP

Cost: $200/M

Contact: Name-Finders Lists Inc., 415-955-8595

ACCOUNT ACTIVITY

Old Glory

Old Glory is a catalog and Web site of officially licensed rock-and-roll merchandise. Edith Roman Associates Inc. now manages this 73,386-name file of those who bought from the catalog between September 2001 and August 2002. Last three- and six-month purchasers are available. Customers, who are between the ages of 18 and 50, earn more than $75,000 annually. Old Glory sells apparel, collectibles, musical instruments and DVDs.

Selections: Gender, multibuyer, dollar amount spent ($50, $75, $100), state/SCF/ZIP

Cost: $95/M (last-12-month buyers); $105/M (last-three-month buyers); $100/M (last-six-month buyers)

Contact: Edith Roman Associates Inc., 845-731-2734

CARD DECKS AND INSERTS

Art & Artifact

A package insert program targeting Art & Artifact catalog customers. There are slots for 125,000 inserts annually.

Cost: $65/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Home Trends

Up to 940,000 inserts per year can run with orders from Home Trends’ catalog.

Cost: $65/M

Contact: Zed Marketing Group, 405-348-8145


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Professional Airline Pilots

This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from Federal Aviation Agency airmen and medical certificates. Most are male, and have incomes of more than $157,000. Most will retire at age 60 with either an annuity of 60% of their salary or a lump-sum distribution of between $1 and $3 million.
Selections: State/SCF/ZIP
Cost: $95/M
VentureDirect Worldwide List Services Group, 212-684-4800

Pabo Fashion and Product Catalog
Mal Dunn


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Gold Violin

This is a file of 14,586 catalog and Internet buyers. Gold Violin carries upscale products and services designed exclusively for seniors. The source is catalog and Internet. The average unit of sale is $80.
Selections: Last-three- and last-six-month hotlines, FR/Pub, dollar amount, gender, state/SCF/ZIP
Cost: $120/M
Contact: ALC of New York, 212-381-1726

/ Anheuser-Busch Budweiser Catalog Updated Counts
The Anheuser-Busch Budweiser Catalog carries watches, T-shirts, clocks, collectible beer steins and more. There are 128,800 last-12-month buyers in the file.
Selections: Last-60-day and last-three-, last-six- and last-24-month buyers, dollar amount spent, gender, state/SCF/ZIP
Cost: $95/M
Contact: Names and Addresses Inc., 847-465-1500

Federal Aviation Administration Aircraft Owners Database
This file contains the names of 192,682 current aircraft owners. Individual aircraft owners and company aircraft owners are available. The source is FAA records.
Selections: Gender, number of planes owned, state/SCF/ZIP
Cost: $75/M
Contact: Aggressive List Management Inc., 847-304-4030

American Library Association


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CMP


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Federal Aviation Administration Ground Support Database

This new file offers 302,367 current certificate holders, 265,029 mechanics and 43,996 air traffic controllers. The database is derived from the Federal Aviation Administration’s certification file.
Selections: Gender, state/SCF/ZIP
Cost: $75/M
Contact: Aggressive List Management, 847-304-4030

Gold Violin
Online store Gold Violin sells home products and food, gift and travel items. Counts of total buyers have been updated to 31,561. There are also 14,586 last-12-month buyers and 16,120 13-24-month buyers.
Cost: $120/M
Contact: ALC of New York, 212-924-1300

Web Builder
There are 83,275 third-quarter 2002 buyers, and 1.8 million total buyers in this file. They are active Web master responsible for the development of company Web sites. The source is the Internet.
Selections: E-mail, telephone numbers, gender, state/SCF/ZIP
Cost: $125/M
Contact: Venture Direct Worldwide Inc., 212-684-4800

Performance Automotive Products Blow-in
Inserts are blown into this catalog, which reaches mail order buyers who have purchased automotive products and accessories. Some 2.072 million are blown in each year.
Cost: $30/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Wall Street Blue Chip

This file has been updated to include 113,839 12-month buyers/trials. These are high income, high net worth professionals who have responded to an investment solicitation from a private placement firm, brokerage firm or an investment banking firm to receive further information on a specific investment product.
Selections: Phones, state/SCF/ZIP
Cost: $110/M
Contact: Global Direct, 561-586-8336

Dieticians and Nutritionists
Now available on this file are 25,475 dieticians and nutritionists. Newly updated, this list includes individuals who specialize in organizing, planning and conducting programs on nutrition and food services.
Selections: Facility, specialty, sate/SCF, phones, fax
Cost: $60/M
Contact: Fred Woolf List Co. Inc., 914-694-4466

Federal Aviation Administration Ground Support Database
This new file offers 302,367 current certificate holders, 265,029 mechanics and 43,996 air traffic controllers. The database is derived from the Federal Aviation Administration’s certification file.
Selections: Gender, state/SCF/ZIP
Cost: 475/M
Contact: Aggressive List Management, 847-304-4030

Gempler’s Consumer Buyers
Recently updated, this file features 82,700 12-month buyers who are farmers, ranchers and livestock producers, and serious gardeners and hobbyists. Gempler’s 504-page catalog offers maintenance, agricultural and safety supplies.
Selections: Dollar amount, gender, state/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

C&H Distributors, Inc.

This file of business contacts now features 272,724 individuals who have purchased storage products, office equipment, furniture, dock equipment and other industrial supplies within the past 12 months. All orders are generated through direct mail, and purchasers spend an average of $470 per order.
Selections: Last four-month-, last five- through eight-month-, last nine- through 12-month buyers, one per company, gender, state/SCF/ZIP
Cost: $90/M
Contact: Name and Addresses Inc., 847-465-1500

Artrock Catalog
This list has been updated, and now contains 38,639 poster art buyers. Works featured include promotional pieces from The Rolling Stones, The Grateful Dead, James Brown, Timothy Leary and more. The entire file is generated from direct mail sold individuals who have spent an average of $80 per order.
Selections: Paid requestors, gender, geographic
Cost: $90/M
Contact: Estee Marketing, 914-235-7080

Candy Industry
Counts on this file have been updated, and it now includes 6,200 total paid and qualified recipients. This magazine offers coverage of the international confectionary market, including marketing trends, production efficiencies, and ingredient technology.
Selections: Buying authority, number of employees, title/function, business/industry, phone/fax numbers, state/SCF/ZIP
Cost: $110/M
Contact: Aggressive List Management Inc., 847-304-4030

Heavy Metal Magazine Blow-In
There are 1.47 million blow-in opportunities every year within the pages of Heavy Metal magazine, a publication focusing on fantasy art and illustrated future fiction. Insert sizes range between 4″ x 6″ and 6″ x 6″. Heavy Metal readers are largely males between the ages of 18-34.
Cost: $30/M
Contact: Leon Henry Inc., 914-723-3176


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AAA-Pharmaceutical Manufacturers

Available on this new compiled file are 1,331 companies and 6,664 executives in the healthcare and pharmaceutical manufacturing industries. These companies manufacture ointments, creams, liquid medication, powders and gums. The file is 63% male.
Selections: Job function, company type, manufacturer or distributor), state/SCF/ZIP
Cost: $55/M
Contact: Hugo Dunhill Medical Information, 212-213-9300 ext. 56

Federal Aviation Administration Adventure Seekers Database
Aggressive List Management Inc. is introducing this list of 42, 798 current FAA certificate holders who participate in flight related hobbies like ballooning, skydiving, gliding and building experimental aircraft.
Selections: Gender, state/SCF/ZIP
Cost: $75/M
Contact: Aggressive List Management Inc., 847-304-4030

Venture Capital Investment Co. Executives
Dunhill International List Co. has unveiled this list of 6,059 executives at 1,111 companies who consult, evaluate, and analyze financial involvement.
Selections: Gender, fax/phone numbers, state/SCF/ZIP
Cost: $75/M
Contact: Dunhill International List Co., 561-347-0200

Limoges Jewelers
The Delta Factor List Management is offering updated counts on this file of 366,581 mail-order jewelry buyers who are sourced from direct marketing, freestanding inserts and space ads.
Selections: One-, three-, six-, and 12-month buyers, $10-$29.99, $30, credit card check, state/SCF/ZIP
Cost: $70/M
Contact: The Delta Factor List Management, 815-354,7272


DIRECT Listline

Wine.com

ALC of New York has been named manager of the Wine.com list. The file includes the names of 86,000 one-year buyers at their postal addresses. These consumers spent an average of $120 on premium wines and wine accessories. Sixty percent are female. The age range is 26-59.
Selections: Recency, gender, gift, business address, multi-buyers, state/SCF/ZIP
Cost: $120/M
Contact: ALC of New York, 212-924-1300

St. Andrews Golf Clubs
Fasano and Associates is offering the St. Andrews golf club buyers file. The masterfile includes 1.1 million names, and mailers can also rent 183,509 October hotline names. These consumers have responded to an offer to purchase national brand golf clubs. They from $79 to $1,499. Eighty-five percent are men.
Selections: Age, income, credit card, gender, state/SCF/ZIP
Cost: $80/M
Contact: Fasano and Associates, 818-728-9030

LocalBizUSA.com
Now available from Kroll Direct Marketing is this file of 28,684 small business owners who have purchased Internet start-up services from LocalBizUSA.com. The average unit of sale is $360.
Selections: Job title, sales volume, number of employees, industry/SIC, gender, SCF/ZIP
Cost: $95/M
Contact: Kroll Direct Marketing Inc., 609-275-2900

Heavy Metal Magazine
The deadline is approaching for the Heavy Metal magazine blow-in/bind-in program for its January special issue. The closing date is Nov. 12. Inserts are needed by Dec. 1. Most of the subscribers are males between the ages of 18 and 34. They have a median household income of $45,000. Most work in white-collar positions, and 95% are direct mail subscribers. Placements will be carried in 1.31 million copies.
Cost: $30/M for blow-ins, $38/M for bind-ins
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Duluth Trading Company

This list of 117,000 last-12-month buyers and 22,118 last-90-day buyers has updated counts. The average sale is $72 for storage products, tool bags, aprons for home- and auto-repair.
Selections: Gender, dollar amount, state/SCF/ZIP
Cost: $105/M
Contact: Names and Addresses Inc., 847-465-1500

Martha Stewart Living
The Martha Stewart Living file has been enhanced with Equifax. Mail order buyers can be identified in the following segments: Single purchase, multiple purchase, general merchandise and women


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Eating Well

Millard Group Inc. is now managing this file of 75,000 six-month subscribers. Eating Well, The Magazine of Food & Health, relaunched in June and offers subscribers recipes, nutritional information, entertaining and informative food facts, insight and color images of food.
Selections: 30-day subscribers, three-month subscribers Cost: $100/M Contact: Millard Group Inc., 603-924-9262

Alsto


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Discount Office Supply Center

This newly updated file now features 78,556 executives at small- and medium-sized businesses. They have purchase authority, and are computer literate. Orders are generated through direct mail sources.
Selections: Title, employee size, sales volume, industry, function, gender, state/SCF/ZIP Cost: $100/M
Contact: Aggressive List Management Inc., 847-304-4030

Personal Creations Catalog Package Insert Program
The 2003 package counts for this program are now available, with 60,000 going out in the first quarter, followed by 53,000 and 62,000 in the second and third quarters, respectively. In October 2003 Personal Creations will be sending out 48,000 packages, followed by 85,000 in November and 70,000 in December. This catalog offers a selection of customizable home d


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NEW LISTS

11/1 Listline cv

PCH Pet Product Buyers

These 330,000 last-12-month pet merchandise buyers are generated from Publishers Clearing House’s $10 million sweepstakes mailings. The file also includes 30,000-name monthly and 90,000-name quarterly hotlines.

Selections: Multibuyers, gender, state/SCF/ZIP

Cost: $95/M

Contact: List Services Corp., 203-791-4156

Ross-Simons Seniors

This is a file of upscale, well-educated, mature women and men who purchased fine jewelry, china, crystal, sterling, home d


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Semiconductor Magazine

Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level executives and engineering personnel who work at firms that manufacture semiconductors and other equipment. The magazine, which is controlled, has 45,000 active subscribers, including 31,465 in the U.S.
Selections: Job title, business/industry, area of budget influence, acquisition source, geographic region, state/SCF/ZIP
Cost: $160/M
Contact: Semiconductor Equipment and Materials International, 516-593-2226

Stacks and Stacks
ALC of New York has been named manager of the Stacks and Stacks list. It includes the names of 41,326 one-year buyers who spent an average of $80. Stacks and Stacks offers over 6,000 storage, organizing and furnishing items for the home and office.
Selections: Hotlines, credit cards, multi-buyers, product, gender, state/SCF/ZIP
Cost: $100/M
Contact: ALC of NEW York, LLC, 212-924-1300

Pabo Catalog Buyers
Mal Dunn Associates has been appointed to manage the Pabo adult catalog buyer file. The 164,621 one-year buyers on this file spent an average of $47 on sex toys, intimate apparel and erotic videos.
Selections: Gender, apparel, areas of interest, hotlines, state/SCF/ZIP
Cost: $100/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Pet Lovers Online
Focus USA is offering the Pet Lovers Online e-mail list. It includes the names of 1.4 million pet owners. These consumers have opted in to receive promotions from third- party marketers. Selections: Postal addresses, gender, homeowners, ethnicity, donors
Cost: $80/M
Contact: Focus USA, 828-254-8266


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Associations


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Midwest Democrats

This is a new file of 53,556 general election voters who are democrats. They are average age 45 and have incomes of about $55,000.
Selections: Demographics, gender, state, SCF/ZIP
Cost: $85/M
Contact: Midwest Direct Marketing Inc., 913-686-2220

Sports Select Outdoors Available on this new file are 1.8 million active outdoorsmen. These outdoorsmen have recently purchased through direct mail and are recipients of a direct mail card deck program.
Selections: Specialty interest, state/SCF/ZIP
Cost: $70/M
Contact: Names and Addresses Inc., 847-465-1500

American Bar Association SOHO Lawyers New pricing is available on this file of 40,131 small firm lawyers that make up the largest portion of American Bar Association membership. The file includes 56,766 2


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Miles Kimball Catalog Requestors

This newly updated list now features 115,520 individuals who have requested this gift, toy, houseware and health and beauty products catalog within the past 12 months. Most of the requests come in between August and October. The individuals on this list are nearly all female, and the names are generated through space ads.
Selections: Last 60-, 90-day requestors, last-six-month requestors, state/SCF/ZIP
Cost: $65/M
Contact: Aggressive List Management Inc., 847-304-4030

Women


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Sports Weekly

Worldata/Webconnect has won the management of this file of more than 225,641 subscribers to this publication formerly known as Baseball Weekly. The source is direct response.
Selections: Gender, recency/hotline, state/SCF/ZIP
Cost: $95/M
Contact: Worldata/Webconnect, 561-393-8200

American Running Association This newly updated file now features 33,697 third-quarter 2002 paid members. Participants include exercisers, health professionals, and organizers who promote health and fitness. They read Running & Fitnews and are interested in race and training tips, motivation and diet aid topics. Memberships, which cost $25 a year, are generated through direct mail.
Selections: Total active paid members, total expires, total paid members
Cost: $90/M
Contact: VentureDirect Worldwide, 212-655-5217

Video Age Catalog
This file has been recently updated, and now features, 192,415 individuals who have purchased adult-oriented videos within the past 12 months. They spend an average of $43 per order. All names are generated through direct mail sources. Three-quarter of the file is male. A package insert program is also available.
Selections: Thirty-, 60-day, six-month hotline, multi-buyer, dollar select, credit card, gender, state/SCF/ZIP
Cost: $100/M
Contact: Mail Marketing Inc., 201-750-3222

Checks Unlimited Business Check Buyers
Every year, 358,000 small businesses purchase checks and accessories priced from between $15-$50. Clients include consultants, professionals and retailers that have between one and 10 employees. Orders are generated from direct mail, inserts and space advertising. Leon Henry is making a special one-time offer on this file: consumer or fundraising test orders receive a discounted base rate of $55/M. The order expires Dec. 31.
Selections:, Telephone, gender, Zip Plus four/SCF/state
Cost: $95/M
Contact: Leon Henry Inc., 914-723-3176


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Wisdom Publications Mail Order Buyers

Within the past 12 months, 25,000 individuals have purchased a wide variety of Buddhist books from all traditions. Orders have been solicited through direct mail, space and Internet advertising. These readers are responsive to offers that help them in their pursuit of wisdom and spiritual enlightenment. Selections: Nine-month hotline, total file, phone numbers
Cost: $100/M
Contact: VentureDirect Worldwide List Services Group, 212-655-5217

Wizard Magazine Ride-Along
There are 3.3 million opportunities a year for inserts to be polybagged with Wizard, guide to all things related to comics. Each issue goes out to 275,000 young men. Inserts need to be no smaller than 3″ x 5″, and no larger than 6 7/8″ x 10″.
Cost: $60/M
Contact: Leon Henry Inc., 914-723-3176

Elsevier Science Health Professionals Master File
Within the past 18 months, 104,887 individuals have purchased a variety of medical texts, references and journals. Counts on the file are newly updated. Nearly all of the sales are generated through direct response channels.
Selections: Gender, state/SCF/ZIP
Cost: $105/M
Contact: Aggressive List Management Inc., 847-304-4030


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Socially Prominent Families

These families can trace their heritage back to the Mayflower. Marketers can reach them through this new list, which consists of 22,655 postal addresses, and 1,787 of them via e-mail. Most travel extensively and belong to at least one private club.
Cost: $65/M one-time use, $130/M one-year use (postal), $230/M one-time use (e-mail)
Selections: Graduation year, telephone number, gender, state/SCF/ZIP
Contact: 800-DUNHILL

Miles Kimball Catalog Buyers
This list has been updated, and now contains 1.6 million consumers that have made purchases from Miles Kimball within the past 12 months. The catalog features gifts, children


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Executives in Privately and Publicly Owned Businesses

This new list features 554,998 top and middle management executives. The file was compiled from a variety of directories. Executives in this file are decision makers and can specify and authorize purchase decisions.
Cost: $60/M
Selections: Job title, employee size, phone numbers, fax numbers, board stock is traded on, corporate structure location, year founded, SIC, gender, state/SCF/ZIP
Contact: Compiled Solutions, 800-585-5720

Human Resources Master File
Counts on this file has been updated, and now feature 14,348 subscribers and buyers of benefits, compensation, payroll, compliance and Equal Opportunity laws, among other topics of interest to human resource professionals. Buyers are generated from direct sales, direct mail and telemarketing.
Cost: $120/M
Selections: One per company, home/business, firm type, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Yourfreecamera.com Postal List
The 2 million Internet shoppers on this list have signed up with a loyalty program that has enrolled them in a variety of marketing programs. They make online purchases and sign up for credit cards, long distance services, and related offers online. The list is generated from a variety of online sources.
Cost: $75/M
Selections: Monthly hotline, active online members, telephone numbers, Canadian names, age, gender, state/SCF/ZIP
Contact: Venture Direct Worldwide Inc., 212-684-4800

Air Transportation Rated Pilots with Telephones
These 95,926 individuals fly for private corporations, airlines, commercial cargo carriers, helicopter services and flying schools. They are prospects for aviation supply houses, mail order companies and related publications.
Cost: $70/M one-time use, $140/M one year unlimited use
Selections: Medical class, certification level, certification type, region, telephone number, state/SCF/ZIP
Contact: Dunhill International List Co., 561-347-0200


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Tax Planning & Research

As of the August update, there are now 19,295 individuals


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America’s Corporate Directors at Home

Dunhill International List Co. is offering this new file of 43,783 of top corporate CEOs, presidents, chair people and CFOs away from their offices.
Selections: Age, boards served, gender, phone number, state/SCF/ZIP
Cost: $75/M
Contact: Dunhill International List Co., 561-347-0200

Boardroom Tax Book Buyers
Boardroom is offering updated counts on this file of 182,006 paid buyers of the company’s books The Encyclopedia of Estate Planning and Tax Loopholes. The source is 100% direct mail.
Selections: 1-, 3-, 6-month hotline, gender, paid, book title/category, state/SCF/ZIP
Cost: $105/M
Contact: Boardroom, 203-973-6220

Human Resources Compensation & Benefits
Aggressive List Management Inc. is offering updated counts on this file of 3,442 subscribers and book buyers to this service of the Research Institute of America. It’s sourced from direct mail, direct sales and telemarketing.
Selections: Gender, home/business, firm type, state/SCF/ZIP
Cost: $500/M
Contact: Aggressive List Management Inc. 847-304-4030

Biz-Opp From Investors Choice
Venture Direct Worldwide Inc. is making available this list of 9.7 million people who have responded to business opportunities via e-mail. The source is 100% direct response.
Selections: Gender, phone number, state/SCF/ZIP
Cost: $80/M
Contact: Venture Direct Worldwide Inc., 212-684-4800


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U.S. Construction Industry Executives

Bethesda List is the new manager of this file of 236,407 U.S. construction industry executives. These individuals are responsible for residential, commercial and industrial construction; they purchase books, seminars, publications, industry specific material and general business products.
Selections: Geography, telephone.
Cost: $95/M
Contact: Bethesda List, 301-986-1455

SWREG Software Buyers
This international file of over 379,000 online buyers of software from SWREG is newly managed by Kroll Direct Marketing. The file consists of postal and e-mail addresses; SWREG currently sells over 10,000 business and consumer software titles from over 2,500 independent vendors.
Selections: Geography, software category, opt-in e-mail addresses, lifestyle interest, monthly and quarterly hotlines.
Cost: $195/M
Contact: Kroll Direct Marketing, 609-275-2900

AMA Physicians
Over 760,000 U.S. physicians are featured on this file, which includes both members and non-members of the American Medical Association. Medical Marketing Service is the manager of the file.
Selections: Age, gender, specialty, geography, phone and fax number, activities/interests.
Cost: $79/M
Contact: MMS Inc., 800-633-5478

Drug Topics
The medical journal Drug Topics has a file of 121,770 subscribers and recipients, managed by Aggressive List Management. Published 23 times a year, the publication reaches pharmacists and executives in hospitals, HMOs, chain store pharmacies, and other health care organizations, as well as wholesalers and academics.
Selections: Pharmacy type, job title, gender, sales volume, state/SCF/Zip.
Cost: $135/M
Contact: Aggressive List Management, 847-304-4030


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Unicover-Elvis Presley Stamp & Coin Collectors

This list of active buyers has been updated to a count of 218,000. The sources are direct mail, space ads and television.
Selections: Gender, state/SCF/ZIP
Cost: $90/M
Contact Names and Addresses Inc., 847-465-1500

Aggressive Commodity/Currency Seekers
This list consists of investors who are seeking opportunities in commodities and currency. Some 105,000 people named. The sources for these names are infomercials and telemarketing. Selections: Age, child age, credit card, gender, home owner, mail order, marital status, telephone, state/SCF/ZIP
Cost: $125/M
Contact: Venture Direct Worldwide Inc., 212-684-4800

Centis Direct
The Centis Direct Buyer files have been updated. The new counts are: Century Business Solutions Buyers, with 36,362; Century Photo Products & Accessories, with 88,360; and Light Impressions, with 72,194.
Cost: $100/M (Century Photo); $110/M (Century Business and Light Impressions
Contact: MKTG Services, 215-968-5020

SC Magazine International: UK Edition
SC Magazine International: UK Edition is a new list identifying 17,986 who qualified to receive SC Magazine. These information security executives are found across a number of business sectors.
Selections: Job title, industry, number of employees
Cost: $275/M
Contact: Aggressive List Management Inc., 847-304-4030


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Tax CD-ROM Buyers

This file has been updated, and now contains 36,465 individuals that have used Research Institute of America


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Casino Players Postal & E-Mail

Dunhill International List Co. Inc. is offering this new file of 956,029 records, with 161,796 opt-in e-mail addresses of gamblers who patronize casinos in Nevada, New Jersey and on Mississippi riverboats.
Selections: Phone number, gender, state/SCF/ZIP
Cost: $250/M
Contact: Dunhill International List Co. Inc., 561-347-0200

Cuddledown Enhanced
Millard Group Inc. is making available this file of 91,940 24-month catalog buyers with new enhancements from the Z-24 catalog and CircBase subscriber data. The list is entirely sourced through direct mail.
Selections: Z-24-enhanced, age of adult, age/gender of child, gender, income, geographic
Cost: $110/M
Contact: Millard Group Inc., 603-924-9262

Cleveland Institute of Electronics
Aggressive List Management Inc. is offering new counts on this file of 129,852 12-month inquirers sourced 55% from direct mail, 25% from space ads and 20% from take ones.
Selections: Gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Premier Time Share Owners
Venture Direct Worldwide is offering updated counts on this file of 110,676 timeshare owners who had decided to purchase a timeshare while on vacation. This list is 47% sourced through telemarketing, 53% via other means.
Selections: Age, child age, credit card, gender, home owner, marital status, phone number, state/SCF/ZIP
Cost: $125/M
Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Casino Players Postal & E-Mail

Dunhill International List Co. Inc. is offering this new file of 956,029 records, with 161,796 opt-in e-mail addresses of gamblers who patronize casinos in Nevada, New Jersey and on Mississippi riverboats.
Selections: Phone number, gender, state/SCF/ZIP
Cost: $250/M
Contact: Dunhill International List Co. Inc., 561-347-0200

Cuddledown Enhanced
Millard Group Inc. is making available this file of 91,940 24-month catalog buyers with new enhancements from the Z-24 catalog and CircBase subscriber data. The list is entirely sourced through direct mail.
Selections: Z-24-enhanced, age of adult, age/gender of child, gender, income, geographic
Cost: $110/M
Contact: Millard Group Inc., 603-924-9262

Cleveland Institute of Electronics
Aggressive List Management Inc. is offering new counts on this file of 129,852 12-month inquirers sourced 55% from direct mail, 25% from space ads and 20% from take ones.
Selections: Gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Premier Time Share Owners
Venture Direct Worldwide is offering updated counts on this file of 110,676 timeshare owners who had decided to purchase a timeshare while on vacation. This list is 47% sourced through telemarketing, 53% via other means.
Selections: Age, child age, credit card, gender, home owner, marital status, phone number, state/SCF/ZIP
Cost: $125/M
Contact: Venture Direct Worldwide, 212-684-4800


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VROOM Catalog Buyers

These 70,064 consumers have purchased over $25 worth of rock and roll memorabilia from the VROOM catalog of licensed merchandise. Estee Marketing Group is the new manager of the file, which features items from musicians such as the Beatles, the Rolling Stones, Jerry Garcia, Bob Dylan and Elvis Presley.
Cost: $65/M
Contact: Estee Marketing Group, (914) 235-7080

Purchasing Power Financial Executives
Worldata has introduced this file of over 1,265, 580 financial executives who are directly responsible for corporate finances. This file includes CFOs, accountants, controllers, financial managers and directors, vice presidents and other executives.
Selections: Job title and function, home/business address, industry, sales volume, number of employees
Cost: $90/M
Contact: Worldata, 800-331-8102

Human Capital
Newly managed by Edith Roman, the Douglas Publications Human Capital list is comprised of 44,597 active subscribers who control spending in areas such as compensation, benefit planning, recruitment, temporary services, business travel and HR technology.
Selections: Job function, primary business, buying influence, location, employee size, gender, telephone number
Cost: $125/M
Contact: Edith Roman Associates, 845-620-9000

Strand Book Store
List Management Services is the new manager of the Strand Book Store file. The list includes 107,310 book buyers interested in rare, used, new and out-of-print titles.
Selections: Gender, state/SCF/Zip
Cost: $85/MM
Contact: List Management Services, 212-719-3850


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Investment Advisors

Dunhill International List Co. is unveiling this new list of 11,745 firms and 19,264 executives who are financial advisors and planners, registered investment advisors and mutual fund managers
Selections: advisor type, titled slug, employee size, phone/fax numbers, state/SCF/ZIP
Cost: $65/M
Contact: Dunhill International List Co., 561-347-0200

Accepted Fire Departments and Emergency Services Master File
Market Street Lists Inc. is making available this list of 34,000 fire stations and volunteer fire departments as well as ambulance and emergency services units.
Selections: Department type, compensation type, population, number of full-time personnel, gender, state/SCF/ZIP
Cost: $55/M
Contact: Market Street Lists Inc., 603-772-0184

Light Impressions
MKTG Services is offering updated counts on this list of 72,194 12-month buyers from this photographic equipment and supplies catalog used by both enthusiasts and professionals. The source is 100% direct mail. Selections: Business address, home address, multi-buyer, state/SCF/ZIP
Cost: $110/M
Contact: MKTG Services, 215-968-5020

Luxury Vacation Seekers/Responders
Venture Direct Worldwide Inc. is offering updated counts on this file of 1,243 individuals interested in expensive vacations or weekend getaways. They are 86% sourced through telemarketing, 14% from other means.
Selections: Credit card, gender, home owner, marital status, state/SCF/ZIP
Cost: $95/M
Contact: Venture Direct Worldwide Inc., 212-684-4800


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NationsBest Do-it-Yourself Female Decorators

These are 7.8 million women who like to shop with decorating in mind. They have household incomes of $50,000+. The source of the file is response data.
Selections: State/SCF/ZIP, telephone
Cost: $65/M
Contact: KnowledgeBase Marketing Inc., 866-275-4526

Britannia Classical Club
This file is now under the management of List Services Corp. The list offers 82,068 active members that buy classical music, receive free CDs and have the opportunity to purchase special selections at discounted prices throughout the year.
Selections: Purchase amount, number of purchases, product title, geography, gender
Cost: $143/M
Contact: List Services Corp., 203-743-2600

RIA Tax Newsletter This file has been updated to include 7,774 subscribers to Research Institute of America’s tax newsletters. Buyers are professionals that look to RIA’s Newsletters to keep them abreast of changes in tax legislation and regulations.
Selections: Home/business, gender, state/SCF/ZIP
Cost: $120/M
Contact: Aggressive List Management LLC, 847-304-4030

Century Photo Products & Accessories Blow In
This program, recently updated, allows inserts to reach 3 million family oriented men and women annually. Inserts are placed in Century Photo Products & Accessories catalog, a monthly photographic and hobby supply catalog.
Cost: $40/M
Contact: MKTG Services, 215-968-5020


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Permission Based Consumer E-Mail Addresses


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Investors in the U.K. Opt-in E-Mail Addresses

Dunhill International List. Co. is offering this new file of 296,000 individuals who have opted to receive e-mail and direct mail from the investment community. The source is a U.K. Internet rewards program.
Selections: Gender, age, marital status, income, geography, state/SCF/ZIP
Cost: $275/M
Contact: Dunhill International List. Co., 561-347-0400

AAA


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Business Executives

These 554,998 executives in privately held and publicly traded companies have authority to specify products and services, as well as make major buying decisions. The file — which includes CEOs, CFOs, financial executives, middle management and other job titles — is managed by Compiled Solutions.
Cost: $60/M
Selects: e-mail, gender, telephone or fax number, job title, industry, business size, year Company founded
Contact: Compiled Solutions, 609-275-6452

Home Values & Gifts
Home Values & Gifts is a membership services company, which offers benefits such as discounts on travel, hotels, cruises and restaurants. Gnames Advantage manages this file of 740,000 names.
Cost: $80/M
Selects: 30- or 90-day members, inquirers, State/SCF/Zip
Contact: Gnames Advantage, 972-871-2828, ext. 226

African American Prime Prospects
Direct Marketing Information offers this file of 5 million African Americans. The file includes self-reported data such as finances, buying habits and demographics, and is recommended for offers such as home products, health and beauty supplies, catalogs, magazines, credit card offers and telemarketing.
Cost: $65/M
Selects: families, mail order buyers, subscribers, catalog buyers, homeowners, renters, bank card holders, telephone number
Contact: Direct Marketing Information, 954-941-7118

Investors in the U.K. E-mail Addresses
This file of 296,000 file features e-mail addresses of U.K. consumers who opted in to receive e-mails and direct mail from the investment community. E-mail addresses of 40,00 U.K. online addresses are also available on the file, managed by Dunhill International List Co.
Cost: From $275/M
Selects: Gender, state/SCF, Zip
Contact: Dunhill, 800-386-4455


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NEW LISTS

Rodale E-Newsletter/Postal

A file identifying some 270,000 subscribers to Rodale’s e-mail newsletters who gave their postal address online. The names of 11,400 Canadian subscribers are available. E-newsletters include Prevention Spotlight, with 170,958 names; Bicycling, with 31,895; Runner’s World, with 14,229; and OG, with 13,168. Newsletter interest selects are an extra $11/M each.

Selections: Last 30- and 60-day and last-12-month hotlines, adult’s age and gender, income, child’s age and gender, religion, demographic, ethnic, state/SCF/ZIP

Cost: $95/M; fundraiser and catalog rates available

Contact: Millard Group Inc., 603-924-9262

Law Seminars International

This file contains the names of 232,344 seminar attendees. Also identified are 13,222 April-June 2002 attendees and 86,701 January-June 2002 attendees. Law Seminars International offers educational programs on topics arising from changes in the law or other aspects of the business environment. Those listed are lawyers, business executives, engineers, real estate professionals and government and agency officials. A one-day workshop costs $395; a two-day seminar costs $795. The source for the file is direct mail.

Selections: Area of legal practice, last three- and six-month hotlines, gender, state/SCF/ZIP

Cost: $105/M

Contact: Lake Group Media Inc., 914-925-2449

Nat’l. Maritime Historical Society

The society is a nonprofit organization dedicated to preserving the nation’s maritime heritage. It works with historians, museums and sail training groups and helps to preserve endangered historic ships. There are 10,500 active members and 15,000 former members. They pay a $35 annual fee or a $50 family membership fee for benefits such as a subscription to Sea History magazine, invitations to seminars and special events, various travel opportunities and more. Members’ median age is 55. They earn an average annual income of $75,000 and 92% purchase several books a year. Some 65% are maritime/naval collectors and own boats. Most members are men. The source for the file is direct mail.

Selections: State/SCF/ZIP

Cost: $100/M (active members); $90/M (former members)

Contact: List Counsellors Inc., 609-259-0600

Matrix Weight-Loss Program

A 10,000-name listing of those who responded to direct mail offers and space ads in magazines and health newsletters for this all-natural weight-loss pill. The file represents people who purchased during the second quarter of 2002


DIRECT Listline

Brownstone Publications Inc.

PCS Mailing List Co. is the new manager of Brownstone Publishers Inc. Healthcare Professionals file of 34,699 names. Brownstone publishes how-to legal and management publications for healthcare professionals. A number of publications are selectable. The source is 100% direct mail.
Selections: Publications, geography, telephones
Cost: $135/M
Contact: PCS mailing List Co., 978-532-7100

RIA Human Resources Payroll
This file human resources payroll professionals has been updated. New counts total 11,324. The sources are direct sales, mail and telemarketing.
Selections: Firm type, home v. business address
Cost: $120/M
Contact: Aggressive List Management Inc., 847-304-4030

Lighthouse Depot
New product selects are available for the 97,500-name Lighthouse Depot catalog file. They are Last-12-month apparel buyers; last-12-month housewares buyers; and last-12-month collectibles buyers.
Cost: $95/M
Contact: Millard Group Inc., 603-924-9262

What on Earth PIP
What on Earth catalog is offering a half-million piece annual package insert program.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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PetEdge

This file was formerly called New England Serum Co. Under its new name this package insert program offers access to 252 million annual packages of grooming supplies, pet accessories and pet healthcare products.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Always Something Brilliant

This file has been updated to include 29,885 12-month-, 17,646 six-month-, and 8,935 90-day buyers. This catalog is filled with distinctive items for any home, from tabletop and gifts, to cooking and cleaning, bath, personal care, home office and automotive. Buyers are 84% female.
Selections: State/SCF/ZIP, e-mail
Cost: $100/M
Contact: Names and Address Inc., 847-465-1500

Tax Book Buyers

This list, recently updated, now offers 77,454 buyers of books from Research Institute of America. They buy handbooks, reference books, surveys and special reports to stay abreast of current taxation, pension, compensation and employment laws. Buyers are accountants, attorneys, corporate executives, government officials and others in related fields.
Selections: Firm type, recency, home v. business, gender, state/SCF/ZIP
Cost: $120/M
Contact: Aggressive List Management Inc., 847-304-4030

Brownstone Publishers

This list of 39,725 subscribers to how to legal and management publications for real estate and construction professionals is now under the management of PCS Mailing List Co.
Selections: State/SCF/ZIP
Cost: $135/M
Contact: PCS Mailing List Co., 978-532-7100


DIRECT Listline

Findyourspot.com at Postal Address

Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new movers with locations that match their favorite activities, which include a variety of leisure and shopping pursuits.
Cost: $95/M
Selections: Three-, six-month hotline, age, income, interests and lifestyle, catalog/retail interests, gender, state/SCF
Contact: Mokrynksi & Associates, Inc., 201-488-5656

Miles Kimball Change-of-Address
These 67,699 customers of this toy, gift, housewares and novelty item marketer that they have changed residences within the last 12 months. Miles Kimball runs NCOA several times a year, and averages roughly 9,000 new names a month. Miles Kimball customers are generated through direct mail, and are primarily women.
Cost: $85/M
Selections: Recency, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Garden Gate
This hands-on gardening magazine boasts 310,853 active subscribers. The magazine’s editorial content offers articles appropriate for both novice and expert gardeners. The magazine carries no advertising. Most of the subscriptions are generated through direct to publisher channels, but 12% are agent sold.
Cost: $95/M
Selections: Income, child’s age, adult’s age, lifestyle data, source, 30-, 90-day, six-month subscribers, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Jamie Lee Fine Wedding Stationery PIP
This program offers between 1,900 and 3,600 insert opportunities every month. Recipients are primarily women between the ages of 19 and 35, with incomes that range from $20,000-$40,000. Orders are generated from a mail order catalog which was requested from full page ads in leading bridal magazines. Inserts must be between 7″ x 5″ and 8″ x 10″, and weigh no more than a quarter ounce.
Cost: $70/M
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

Publishers Clearing House Fundraising

List Services Corp. is offering this new 606,934-name database from the more than 10 million recipients of PCH’s sweepstakes mailings. The file is 100% direct-mail- sourced.
Selections: Multi-buyers, gender, state/SCF/ZIP
Cost: $85/M
Contact: List Services Corp., 203-743-2600

DuPont Registry – Fine Homes
Names and Addresses Inc. has won the management of this 4,829 subscriber file from this publication about fine homes. It’s sourced from direct response.
Selections: state/SCF/ZIP
Cost: $125/M
Contact: Names and Addresses Inc., 847-465-1500

Freeforum.com Online Buyers
Venture Direct Worldwide is offering updated counts on this 1.8 million-name list of online buyers of consumer goods that is sourced from the Internet.
Selections: Age, phone numbers, product, state/SCF/ZIP
Cost: $110/M
Contact: VentureDirect Worldwide, 212-684-4800

Elsevier Science Therapy Book Buyers
Aggressive List Management Inc. is offering this list of 16,082 18-month buyers of books on neurological rehabilitation and occupational therapy that is 95% direct-response sourced.
Selections: Product, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030


DIRECT Listline

Music! Music! Music!

These 1.53 million monthly music listeners have purchased CDs and tapes through direct marketing offers on and offline. The file, managed by Horah Direct, is recommended for travel, book, catalog, dvd/video, apparel and other offers.
Cost: $75/M
Selects: monthly club and non-club tape and CD buyers, Hispanic buyers, age, presence of children, phone number, state/SCF/Zip.
Contact: Horah Direct, 212-921-4521

American Pet Lovers Masterfile
Loring Direct Response manages this file of 8,728,900 households own and care for cats, dogs, fish, birds and other small animals. These consumers have purchased products at retailers by means such as check or in-store credit card.
Cost: $125/M
Selects: cat or dog dry or canned food purchasers; cat or dog toy or treat purchasers; cat litter buyers; small animal, fish or wild bird food purchasers; age; gender; dwelling type; state/SCF/Zip.
Contact: Loring Direct Response, 845-708-2290

Merchandise on Credit Buyers
This new file from Macromark Inc. of 13,911 customers from July and 11,549 from June have spent $19.95-$49.95 on prepaid credit offers, which have a preset spending limit. The cards have a bonus award available in cash points, which customers can spend on catalogs or Web sites.
Cost: $100/M
Contact: Macromark Inc., 212-397-6600

Magazine Madness These 45,000 monthly hotline buyers have purchased magazine subscriptions via a telemarketing offer. They have spent between $400 and $1000 over a three-year period to subscribe, have an average age of 35-40 and an average income of $45,000. Walter Karl manages this new-to-market file.
Cost: $90/M
Selects: State, credit card buyers
Contact: Walter Karl, 845-732-7096


DIRECT Listline

Travel and Golf

New selects are available for the Travel and Golf file. There are 12,680 last-12-month golfers for $90/M; 149,655 last-six-month golfers for $100/M; and 87,263 last-three-month golfers for $110/M.
Selections: Income, age, e-mail, state/SCF/ZIP
Contact: Midwest Direct Marketing Inc., 913-686-2220

Ross-Simons Families
A new select, Ross-Simons Families, is available. There are a variety of last-12-month age counts and last-12-month gender counts.
Selections: Age, presence of children, child’s gender
Cost: $110/M
Contact: Millard Group Inc., 603-924-9262

DuPont Registry
DuPont Registry, a Buyers Gallery of Fine Boats is new to Names and Addresses Inc. There are 7,432 active subscribers. The source is direct response.
Selections: State/SCF/ZIP
Cost: $125/M
Contact: Names and Addresses Inc., 847-465-1500

Amime Invasion
The close date for the Wizard Special Issue of Amime Invasion is Oct. 23. Inserts are due on Oct. 30. The magazine is a comic guide, covering amime and manga. Some 98,000 are mailed.
Cost: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Miles Kimball Christmas Card Buyers

All 273,606 consumers on this file have purchased personalized Christmas cards from Miles Kimball within the past 12 months. Buyers come largely from middle America. Most are married females. They spend an average of $27 per order. Sales are generated through direct mail and package inserts.
Cost: $85/M
Selections: Last 30-, 60-, 90-day buyers, single/multibuyers, product, gender, state/SCF/ZIP
Contact: Aggressive List Management, Inc., 847-304-4030

Chivalry Sports Renaissance Catalog Magazine
There are now 51,623 individuals that have either made a purchase or inquired about merchandise from this Medieval and Renaissance merchandise catalog within the last 12 months. Offerings include clothing and accessories, armor and weapons, books, jewelry, music, videos, games and costume patterns. Buyers spend an average of $98 per order.
Cost: $85/M
Selections: Buyers, gender, state, SCF
Contact: Names and Addresses, Inc., 847-465-1500

Touch of Class
This file is now managed by Mokrynski & Associates Inc. The catalog features a variety of home d


DIRECT Listline

PGA Tour Partners Club

Names and Addresses Inc. is offering updated counts on this list of 426,658 active organization members and subscribers to its magazine. The source is direct-to-publisher.
Selections: Renewals, DM-sold, paid, Canadian, gender, state/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

Bindertek LawFiles Catalog Buyers
PCS Mailing List Co. has just updated this file of 15,275 24-month hotline buyers who buy organizational and other legal supplies from the catalog. They are sourced from direct mail.
Selections: Legal buyers, non-legal buyers
Cost: $125/M
Contact: PCS Mailing List Co., 978-532-7100

Miles Kimball Just Between Us
Aggressive List Management Inc. is offering updated counts on this file of 74,454 0-12-month buyers from this personal gifts catalog. They are 100% sourced through direct mail.
Selections: Gender, credit card, state/SCF/ZIP
Cost: $95/M
Contact: Aggressive List Management Inc.. 847-304-4030

Seminar Companies
Dunhill International List Co. Inc. is offering this new list of 873 executives and 567 firms involved in planning, recruiting and running business and professional seminars in fields ranging from communications, motivation, computers, and education.
Selections: Telephone number, title slug, state/SCF/ZIP
Cost: $95/M
Contact: Dunhill International List Co. Inc., 561-347-0200


DIRECT Listline

Communications Systems Designers

This is one of seven new lists from the Association of Computing Machinery. Worldata manages this file, which contains 18,870 IT pros responsible for developing public and private technology driven communications systems. ACM’s membership consists of computer professionals who join and pay for trade journals such as netWorker, Computing Surveys and Journal of the ACM.
Cost: $150/M
Contact: Worldata, 800-331-8102

Empowered Credit Buyers & Seekers
This new-to-market file managed by Macromark includes 24,434 people who have applied for an application on debt consolidation or other ways to improve their credit. They are looking for consolidation of unsecured loans or credit cards.
Cost: $100/M
Contact: Macromark, 212-397-6600

Frost & Sullivan Executive Masterfile
MetaResponse Group is the new manager of this file of 354,118 U.S. and 72,343 international senior level business executives who have purchased reports, attended executive summits or utilized consulting, training and research services offered by Frost & Sullivan.
Cost: $135/M (U.S.), $200/M (international)
Selects: Job title, state/SCF/ZIP
Contact: MetaResponse Group, 954-360-0644

Clearinghouse Home & Garden Buyers
This new segment, Home & Garden Buyers, is generated from Publishers Clearing House’s sweepstakes mailings. There are 385,000 last-12-month buyers on the file. Monthly and quarterly hotlines are also available.
Selections: Multibuyers, gender, state/SCF/ZIP
Cost: $85/M
Contact: List Services Corp., 203-743-2600


DIRECT Listline

U.N. Ambassadors and Staff

This new 2,101-record file includes 260 ambassadors and their staff of foreign countries. All are at New York addresses.
Selections: Occupation, title, telephone, stateSCF/ZIP
Cost: $100/M
Contact: Dunhill International List Co. Inc., 561-347-0200

AAA Accepted Newspaper Masterfile
Newly updated, this list names 36,900 executives and includes 4,680 newspapers.
Selections: type of newspaper, circulation, title or editorial specialty, state/SCF/ZIP
Cost: $55/M
Contact: Market Street Lists Inc., 888-675-5478

WorldTrade Executive Inc.
Postal and e-mail records are available in the 22,275-name file. U.S. subscribers and international subscribers are listed, along with e-mail inquiries. The average unit of sale is $750, and the source is mail and Internet subscriptions.
Selections: Title, subject area, phone/fax, country, U.S. geography
Cost: $250/M
Contact: PCS List & Information Technologies, 978-532-7100

Serenade Catalog
The Serenade catalog from Time-Life Music has been updated. New counts include 17,195 last-12-month buyers; 8,887 last-six-month buyers; and 8,837 last-12-month $50+ buyers.
Selections: Gender, geography
Cost: $100/M for 12-month
Contact: Estee Marketing, 914-235-7080


DIRECT listline

NEW LISTS

Resort and Recreation Business

This publication, which covers topics such as establishing, maintaining and expanding a profitable operation, is sent bimonthly to members of the Resort & Commercial Recreation Association. The magazine’s file identifies 64,364 member/subscribers


DIRECT Listline

Columbia House Clubs – Travelers

Columbia House is making members of its music and video clubs who are active travelers available for the first time. There are 197,770 music club travelers, and 279,790 video club travelers. They take weekend and week-long trips, and are good prospects for travel clubs, airlines, outdoor offers, credit cards, resort and time share offers. Club members are solicited through direct mail, space ads and television.
Cost: $112.50/M
Selections: U.S. travel, foreign travel, vacation home owners, frequent fliers, camping enthusiasts, cruise travelers, age, children by age, household income, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Elsevier Science Radiology Book Buyers
This file now boasts 7,914 individuals who have purchased a variety of books on radiology within the past 36 months. Titles include “Introduction to Radiography and Patient Care,” “MRI Principles,” “Radiologic Science for Technologists” and others. Nearly all of the orders were generated through direct response sources, and the average purchase ranges from $22 to $75.
Cost: $95/M
Selections: 0-18 month, 0-24 month buyers, product, gender, state/SCF/ZIP
Contact: Aggressive List Management, 847-304-4030

Haverhills
All of these 18,600 consumers have purchased high-end technology merchandise. Products include optics, navigator watches, lingo travelers, car starters and telescopes. Haverhills has run a “buy any three items for the price of two” deal as a standard offer for years. Orders come in through a variety of direct mail and space ad channels. The file’s counts were just updated.
Cost: $105/M
Selections: Six-, 24-month buyers, dollar amount spent, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

2003 Los Angeles Marathon/Acura LA Bike Tour Goodie Bag
This insert program is geared toward more than 50,000 runners, cyclists and volunteers who will participate in either the Los Angeles Marathon or the Acura LA Bike Tour. The bags will be hand distributed on March 1, 2003. Inserts include product samples, coupons and promotional offers.
Cost: $45/M
Selections: Los Angeles Marathon, Acura LA Bike Tour
Contact: Leon Henry Incorporated, 914-723-3176


DIRECT Listline

Fishing License Holders

Fred Woolf List Co., Inc. is offering this newly amassed file of 5.2 million fishing license holders compiled from state registration records.
Selections: License type, date, multi-license owners, household demographics
Cost: $70/M
Contact: Fred Woolf List Co. Inc., 914-694-4466

Condé Nast/Fairchild Experian
Millard Group Inc. is offering new enhancements to this list of 2.72 million last 24-month catalog buyers sourced from Condé Nast/Fairchild magazines.
Selections: Demographics, gender, lifestyle, state/SCF/ZIP
Cost: $100/M
Contact: Millard Group Inc., 603-924-9262

American Dietetic Association
Aggressive List Management Inc. has updated this list of 67,545 members of ADA.
Selections: Employment setting, dietetic program directors, state/SCF/ZIP
Cost: $130/M
Contact: Aggressive List Management Inc. 847-304-4030

Baseball America
Names and Addresses Inc. is offering updated counts on this file of 5,086 12-month buyers of books advertised in the bi-weekly publication Baseball America.
Selections: State/SCF/ZIP, ZIP+4
Cost: $80/M
Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Wall Street Leaders Database

These 20,835 U.S. senior executives at investment banks, brokerages and mutual fund companies pay $2,000-$2,500 annually for subscriptions to Thompson Financial Group newsletters such as Corporate Financing Week, Wall Street Letter, Bond Letter and Fund Action. The file also includes 735 international and 653 Canadian subscribers.
Cost: $215/M (U.S.), $650/F (international), $400/F (Canadian)
Contact: Statlistics, 203-778-8700

Performance Bicycle
ALC of New York, LLC has been appointed list manager of the Performance Bicycle file. The list of cycling enthusiasts consists of over 266,000 12-month buyers spending an average of $90 per order. ,BR> Cost: $95/M
Selects: 3-, 6- and 12-month buyers, multi-buyers, gender, SCF/state.
Contact: ALC of New York, 212-924-1300

Idea Village TV Product Buyers
These 347,612 individuals have purchased products such as the Handy Stitch handheld sewing machine, HD Vision sunglasses, the Grip Wrench and the Edgemaster Paint Tool from the Idea Village Web site or infomercials.
Cost: $100/M
Selects: Gender, state/SCF/Zip, e-mail
Contact: Impulse Media, 203-798-0448

Business Opportunity Seekers Masterfile
This 1.3 million-name file lists individuals who have filled up registration forms and signed up for multiple business opportunity programs online and via telephone.
Cost: $80/M
Selects: Telephone, e-mail
Contact: Traffix Inc., (845) 620-1212


DIRECT Listline

Farriers’ Greeting Cards Catalog

This file contains the names of 11,842 last-12-month buyers and inquirers. They are equine professionals and horse lovers, who have an average income of $50,000.
Selections: Gender
Cost: $95/M
Contact: Midwest Direct Marketing Inc., 913-686-2220

Elsevier Science Medical Assisting & Terminology Book Buyers
New counts available in this file include 24,620 zero-10-month book buyers; 29,158 zero-24-month book buyers; and 39,655 zero-36-month book buyers. Most of the names came from direct response.
Selections: Product, gender, state/SCF/ZIP
Cost: $110/M (0-18-month buyers)
Contact: Aggressive List Management Inc., 847-304-4030

Corporate Gift Buyers
The Corporate Gift Buyers file has been updated; now there are 235,281 names. These executives at major corporations are on the lookout for gift ideas on behalf of their companies.
Selections: By classification; state/SCF
Cost: $60/M
Contact: Fred Woolf List Co. Inc., 914-694-4466

Victorian Trading Co. Catalog Blow-in
Inserts are blown into the Victorian Trading Co. catalog. This collection of Victorian-era gifts, jewelry, greeting cards and home d


DIRECT Listline

Archaeology Magazine Subscribers

This file of 189,670 subscribers is now under List Services Corp.’s management. The list consists of affluent readers who travel and attend a variety of cultural events. Subscriptions are entirely direct mail generated.
Cost: $100/M
Selections: AIA Members, quarterly hotline, last-six-month subscribers, 12-month expires, Canadian subscribers, source, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Journal of Financial Planning
There are now 22,616 subscribers and recipients of this financial planning industry trade journal. Nearly all use computers as part of their work, and three in four use financial planning software.
Cost: $150/M
Selections: state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

WebSource Masterfile
This file is available for the first time, and consists of 3.1 million active online registrants at their postal addresses. Individuals on this list have enrolled through an online portal that hosts targeted promotional incentives offering goods and services from name-brand merchants.
Cost; $85/M
Selections: One-, three-, six-month registrants, telemarketing, state/SCF/ZIP
Contact: Mal Dunn Associates, Inc., 845-278-1200

Healthsmart Today Blow-Ins
There are 700,000 insert opportunities four times a year within this magazine, which reaches health-conscious consumers. They are interested in diet, vitamins, minerals, herbs and other nutrients that help prevent and treat illnesses. More than half the readers are female, with an average age of 46 and higher-than-average education. The magazine is given out free to members of the Savings Passport loyalty program. Non-members can purchase it for $3 per copy.
Cost: $35/M
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

Tamayo Miyares & Sherman U.S. Latino Consumers

This file, offered by Sound Beach Marketing Partners LLC, has been overlaid with transactional data. The file includes 28.5 million individuals who are sourced from census, proprietary Spanish surname, telephone and birth data. Other files in the Tamayo Miyares & Sherman family of lists include U.S. Latino Businesses, Mercado Hispano Compradores, Los Anos Dorados, Tres Generaciones and Familias Hispanas Con Ninos.
Selections: Marital status, phone numbers, gender, country of origin, household income
Cost: $85/M
Contact: Sound Beach Marketing Partners LLC, 203-698-0708

Columbia House Crafters, Collectors & Hobbyists
List Services Corp. is offering this new list of 792,036 active crafters and hobbyists who are sourced from direct mail, space ads and TV.
Selections: Lifestyle, quarterly hotline, age, presence of children, gender, state. SCF/ZIP
Cost: $100/M
Contact: List Services Corp., 203-748-2600

Financial Planning Association
Aggressive List Management is offering new counts on this 38,886-name members file created by the Institute of Certified Financial Planners and International Association for Financial Planning.
Selections: state. SCF/ZIP
Cost: $150/M
Contact: Aggressive List Management, 847-304-4030

Risk Managers
Dunhill International List Co. Inc. is making available this new list of325 corporate safety professionals and liability insurance buyers.
Selections: Gender, title slug, phone number, state. SCF/ZIP
Cost: $195/M
Contact: Dunhill International List Co. Inc., 561-347-0200


DIRECT Listline

Alternative Medicine Magazine

ALC Data Management has been named as manager of the Alternative Medicine magazine subscriber list. The file includes 55,000 active names. These subscribers are interested in natural health and holistic healing. They have an average income of $68,000, and 84% attended college. The average age is 49.
Cost: $120/M
Contact: ALC Data Management, 609-580-2783

Carter & Van Peel
List Services Corp. is offering the Carter & Van Peel masterfile. The 4.6 million consumers listed on this file have purchased “designer-like” perfumes and fragrances, and participated in sweepstakes. The average sale is $20. Roughly 58% are female. The source is direct mail.
Selections: Gender, state/SCF/ZIP
Cost: $85/M
Contact: List Services corp., 203-743-2600

Chasmisa Ridge
Lenser has been named manager of the Chasmisa Ridge catalog buyers list. The 8,591 12-month purchasers listed on this file bought herbal products for the natural care of horses, dogs, cats and birds. The average sale is $80. Roughly 85% are female.
Selections: Gender, geographic
Cost: $100/M
Contact: Lenser, 415-446-2506

FamilyCircle ResponsePlus Seniors Subscriber File
Millard Group Inc. is offering the Family Circle seniors subscriber list. The file includes the names of 1.1 million active seniors age 50 and older. The database is updated monthly with Equifax data enhancements.
Selections: Hotlines, source, age, age range of children, gender, income, interest, state/SCF/ZIP
Cost: $85/M
Contact: Millard Group Inc., 603-924-9262


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American Science & Surplus

American Science & Surplus offers tools and hardware for the home workshop, such as vices, safety glasses and air compressors, as well as material for the home office. The file has now been updated. There are now 55,812 last-12-month buyers and 25,998 last-six-month buyers available. The average unit of sale is $43.
Selections: Last-three- and last-six-month buyers, dollar amount, gender, state/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

Columbia House Clubs Homescape
This new segment identifies Columbia House Club continuity members who are home-decorating, gardening and cooking enthusiasts. The source is direct mail, space and TV ads. Selections: Lifestyles, quarterly hotline, presence of children, household income, age, title, gender, state/SCF/ZIP
Cost: $100/M
Contact: List Services Corp., 203-743-2600

Checks Unlimited
The 328,000 last-12-month buyers file for Checks Unlimited Business Check Buyers has been updated to include telephone numbers. Some 135,000 last-12-month buyers include telephone numbers and 36,765 last-three-month buyers do, too.
Cost: $95/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Elsevier Science Dental Book Buyers
New counts for the Elsevier Science Dental Book Buyers include 13,068 zero-to-18-month buyers and 17,466 zero-to-24-month buyers. Also, the zero-to-36-month buyers file numbers 24,792. The source is 95% direct response.
Selections: Product, gender, state/SCF/ZIP
Cost: $110/M (1-18 months); $100/M (0-24 months); $95/M (0-36 months)
Contact: Aggressive List Management Inc., 847-304-4030


DIRECT listline

NEW LISTS

Tabak’s Potency Buyers

Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded to a two-page letter for a 30-day trial and a cashed in a coupon for potency products, including pills and other forms of dietary supplements. Tabak’s Health Products are natural and herbal items for general health and for treating various ailments. Typical purchases ran between $24 and $54. Buyers’ age range is 35 to 55. They are said to respond well to potency- and prostate-related offers, and those directed to seniors.

Selections: Gender, state/SCF/ZIP

Cost: $100/M

Contact: Macromark Inc., 212-397-6600

GBL Credit Cards DB

This database names some 300,000 buyers. The file, compiled by government information service FOIA Group Inc. and compiler and processor InteliMap Inc., identifies federal government employees who use government-issued credit cards to make their purchases. The list owner refers to the file as a direct link to the person in charge of making buying decisions, and notes that such individuals collectively spend more than $5 billion a year. Transaction information, including purchase history and vendor data, is available.

Selections: Agency, industry, name, e-mail address, transactions, product, vendor, amount spent

Cost: $200/M to $750/M

Contact: GPM Associates Inc., 561-483-7490

Bluefly.com

Bluefly.com is an online destination for designer fashion and home d


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Gama Network

Rubin Response Management Services, Inc. has assumed management of the Gama Network opt-in e-mail list. The file contains 13,982 e-mail addresses. These technical professionals are involved in the art of making electronic games. They subscribe to CMP’s Game Developer magazine, and are members of Gamasutra.com.
Selections: U.S., international, Canadian, postal follow-up
Cost: $400/M
Contact: Rubin Response Management Services, Inc., 847-619-9800

Stratford Career Institute
Adrea Rubin Management Inc. is offering the Stratford Career Institute buyers/inquirers list. Included on the file are the names of 815,930 12-month students and inquirers. Stratford offers more than 50 programs in fields such as law, business, and design. The average unit of sale is $700.
Selections: Course type, gender, state/SCF/ZIP
Cost: $75/M
Contact: Adrea Rubin Management Inc., 646-487-3783

Scientific American-International
Direct Media Inc. is offering the active international subscriber list of Scientific American magazine. There are 57,021 names on the file. These readers are leaders in business, industry, government and the professions. The male-female split is roughly 50-50, and the unit of sale is $55 per year. The source is direct mail.
Selections: Country, region
Cost: $195/M
Contact: Direct Media Inc., 203-532-1345

Lists with Attitude
KnowledgeBase Marketing is offering a new collection of Yankelovich lists called Lists with Attitude, of consumers likely to share a similar attitudinal or motivational traits. Included are 3.5 million adventure seekers, 11.2 million control seekers and 10 million trendsetters. Additional lists will be released in October.
Selections: Presence of children, age, correct lens, age, height, weight, occupation
Cost: $70/M
Contact: KnowledgeBase Marketing Inc., 713-995-2358


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White Brilliance Buyers

List Services Corp. is offering this first-time-available file of 100,000 buyers of his tooth whitening system all of whom are sourced from TV commercials.
Selections: Gender, state/SCF/ZIP
Cost: $90/M
Contact: List Services Corp., 203-743-2600

Fairs, Festivals & Expos
Dunhill International List. Co. is unveiling this new file of attractions, festivals and fairs and their top executives.
Selections: Title slug, fax and phone numbers, gender, state/SCF/ZIP
Cost: $65/M
Contact: Dunhill International List. Co., 561-347-0200

Bluegrass Horseman Magazine
Midwest Direct Marketing Inc. is offering updated counts on this file of 19,644 active subscribers to this traditional magazine sourced from space ads, shows, direct marketing and referrals.
Selections: State
Contact: Midwest Direct Marketing Inc., 913-686-2220

Originals Casual Wear Updates
Names and Addresses Inc. is releasing new updates on this file of 19,412 6-month catalog buyers all of whom are sourced from direct mail.
Selections: Gender, dollar amount, state/SCF/ZIP
Cost: $101/M
Contact: Names and Addresses Inc. 847-465-1500


Direct Listline

Ziff Davis Subscriber Files

Worldata is the new manager of Ziff Davis Media publications’ subscriber files, including eWEEK, Baseline, CIO Insight, Interactive Week, Smart Partner, PC Week, ExtremeTech and others. The Canadian masterfile contains 28,832 subscribers, while the international masterfile lists 17,514 subscribers.
Cost: $285/M (Canadian masterfile); $275/M (international masterfile)
Selects: E-mail
Contact: Worldata, 561-393-8200

Adventure Seekers
This new file of 3.5 million individuals seek out new activities and are appreciative of the arts, including movies, museums, photography and concerts. The file is part of Yankelovich’s new “Lists With Attitude” package.
Cost: $70/M
Selects: Census data, children in household, dwelling type, gender, mail order buyer, marital status, telephone number
Contact: Yankelovich Inc., 866-275-4526

A-Trade Financial Software Buyers
Edith Roman Associates offers this file of 84,558 12-month buyers who range in age from 35-60 and use A-trade software tutorials for portfolio management, technical trading, and technical systems for stock options and future markets. They have an average yearly income of $100,000+.
Cost: $100/M
Selects: Telemarketing
Contact: Edith Roman Associates, Inc., 845-731-2684

Tufts Health & Nutrition Letter
This file from RMI Direct of age 50+ subscribers to the Tufts University Health & Nutrition Letter is enhanced with demographic and psychographic overlays. Featured are 100,692 last 12-month subscribers; a fundraiser and catalog rate are available.
Cost: $95/M
Selects: SCF/State/Zip, gender, income, age, children, mail order buyers
Contact: RMI Direct, 203-825-4634


DIRECT Listline

Opt-in E-Mail Addresses From Shopnow.com

Dunhill International List Co. is offering this new file of 11.5 million online shoppers.
Selections: Age, sex, state/SCF/ZIP
Cost: $80/M
Contact: Dunhill International List Co., 1-800-386-4455

Plow & Hearth
Millard Group Inc. is offering new counts on this list of 134,380 3-month buyers from this catalog all of whom are sourced from direct mail.
Selections: age, sex, income, average purchase, state/SCF/ZIP
Cost: $110/M
Contact: Millard Group Inc., 603-924-9262

Gempler’s
Names and Addresses Inc. is offering updated counts on this file of 29,086 90-day buyers from this agricultural supplies catalog who are entirely sourced from direct mail.
Selections: Sex, dollar amount, state/SCF/ZIP
Cost: $110/M
Contact: Names and Addresses Inc., 847-465-1500

Elsevier Science Alternative Health Book Buyers
Aggressive List Management Inc. is debuting new counts on this file of 15,752 36-month buyers 95% of whom are sourced from direct mail.
Selections: Sex, state/SCF/ZIP
Cost: $95/M
Contact: Aggressive List Management Inc., 847-304-4030


DIRECT Listline

Disney Catalog

ALC of New York has reintroduced the Disney enhanced catalog buyer file. It includes the names of 781,782 one-year buyers. These consumers, 77% of whom are female, spent an average of $75 on gifts and items inspired by Walt Disney’s characters. The age range is 25-45, and the household income $50,000 or more.
Selections: Avid book readers, hotlines, children’s age range, crafts and hobbies, date of birth/exact age, PC/PC software
Cost: $95/M
Contact: ALC of New York, 212-924-1300

Financial Times
Direct Media is offering the Financial Times international subscriber list. Included on the file are the names of 51,180 active subs and expires in various time frames. The average unit of sale is $460 per year in U.S. currency. Three quarters are male. Also available are trial subscribers in the U.K. and U.S. subscribers. The sources are direct mail and inserts/space ads.
Selections: Country, gender, geographic, home/business address
Cost: $290/M
Contact: Direct Media, 203-532-1345

Asian Business Executives from Frankform
Bethesda List Center is marketing a permission-based e-mail list of 197,000 Asian business executives. Telephone, fax numbers and postal addresses are also available. They include biochemists, engineers, and scientists who have subscribed to magazines and attended exhibitions.
Selections: Industry, job title/function, work type, gender, country
Cost: $450/M
Contact: Bethesda List Center, 301-986-1455

Hospital Administrative Officials
Now available from Dunhill International List Co. is a list of 94,667 hospital individuals at 5,366 hospitals. They are selectable by job function, and can be rented for one year of unlimited use.
Selections: Employee size, fax number, gender, number of beds, type of hospital, state/SCF/ZIP
Cost: $65/M for one-time use
Contact: Dunhill International List Co., 561-347-0200


DIRECT Listline

Dennis Publishing

Direct Media International is offering a list of 844,856 internationals e-mail addresses from Dennis Publishing. These subscribers registered online to receive a newsletter from one of Dennis’ publications, including Auto Express, Computer Buyer, PC Pro and PC Zone.
Selections: Publication, named individual, geo/country
Cost: $375/M
Contact: Direct Media Inc., 203-532-3809

Barrons Catalog
Now available from ALC of New York is the Barrons catalog buyer file. These consumers have purchased high-end gifts, collectibles and china. Almost all the 174,817 one-year buyers are women. The average unit of sale is $140.
Selections: $25+ buyers, $50+ buyers, $75+ buyers, $100+ buyers
Cost: $120/M
Contact: ALC of New York, 212-381-1719

WorldTrade Executive
PCS Mailing List Co. has been appointed manager of WorldTrade Executive Inc.’s International Business Advisories list. The file includes 22,725 postal addresses, 3,253 U.S. e-mail addresses and 4,557 international e-mail addresses. Subscribers are high-level attorneys, consultants and accountants from firms doing business internationally.
Selections: Title, subject area, telephone, fax, contact names
Cost: $250/M
Contact PCS Mailing List Co., 978-532-7100

TechExpo IT-W2Knews
MetaResponse Group has been named manager of the TechExpo IT-W2Knews e-mail list. The file includes the names of 65,439 IT professionals who attended trade shows on information technology or subscribe to w2Knews.
Selections: HTLM setup, a/B splits, personalization
Cost: $300/M
Contact: MetaResponse Group, 954-360-0644


DIRECT Listline

Victorian Trading Co.

The close date for this catalog blow-in program is approaching for a Oct. 15 drop. Inserts are blown into the Victorian Trading co. catalog reaching a 79% female audience. The catalog carries Victorian era styles in gifts, greeting cards, stationery, note cards, jewelry, collectibles, home d


DIRECT Listline

Telebrands Corp. Product Buyers Datamatch

The 261,600 names in this 12-month database are buyers of general merchandise marketed through television commercials and space ads. There is a monthly and a quarterly hotline. Selections: Monthly hotline, gender, state/SCF/ZIP
Cost: $80/M
Contact: List Services Corp., 203-743-2600

Adventure Fisherman
More than 200,000 buyers of fishing licenses in 2001 are named in this file. There are also 37,000 2001 women fishing license buyers from 2001 available. The source is state licensing records. State counts can be selected.
Selections: Sport type, age, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Elsevier Science Nursing Book Buyers
There are new counts in this file. They are 115,563 zero-18 month buyers; 163,744 zero-24 month buyers; and 248,994 zero-36 month buyers. The source is almost entirely direct response.
Selections: Product, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Victorian Trading Co. Blow-in
Inserts are blown in the Victorian Trading Co. catalog. Some 4.09 million go out a year. These mostly female mail order buyers have an average age of 45 and an average household income of $80,000.
Cost: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Crown Publishing Mail Order Buyers

This file of 1.35 million consumers is newly managed by List Services Corp. Within the past 12 months, these individuals have spent an average of $37 for a variety of home business or other money-making books. Most of the buyers were generated through direct mail, with the remainder coming in through telemarketing.
Cost: $75/M
Selections: Monthly, quarterly hotlines, telephone numbers, telephone numbers weekly hotline, credit card, multi-buyers, first-time buyers, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

MarketShare Hispanics
This compiled file has been culled from Hispanic buyers, subscribers and donors from many U.S. direct mail organizations. These 2.825 million people are active direct mail consumers. Names are taken from the MarketShare database.
Cost: $90/M
Selections: Phone numbers, automotive data, marital status, home ownership/length of residence, credit card buyers, lifestyle selects, child age, income, age, product categories, donors, subscribers, catalog buyers, purchase amount, recency, gender, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 845-278-1200

Heritage House Collectibles PIP
Each month for the remainder of 2002, 25,000 insert opportunities within Heritage House


DIRECT Listline

AAA Certified Nursing Aids

Hugo Dunhill Mailing Lists Inc. is offering this new file of 1.3 million healthcare workers all sourced from state license data.
Selections: Origin date, expiration date, state/SCF/ZIP
Cost: $110/M
Contact: Hugo Dunhill Mailing Lists Inc., 212-213-9300

PDR Preferred Physicians Database
Aggressive List Management is offering updated counts on this list of 472,545 physicians who have answered questionnaires in order to receive a copy of the Physicians Desk Reference.
Selections: Sex, age, birth date, primary specialty, board certification specialty, type and size of practice, state/SCF/ZIP
Cost: $80/M
Contact: Aggressive List Management, 847-304-4030

Anheuser-Busch Budweiser Catalog
Names and Addresses Inc. is offering updated counts on this 18,227-name file of last 60-day buyers, all of whom are sourced through direct mail.
Selections: Sex, $50+, $75+, $100+, state/SCF/ZIP
Cost: $110/M
Contact: Names and Addresses Inc., 847-465-1500

High School Students
Dunhill International List Co. Inc. has begun offering this new 8.2 million-name list that is taken primarily from proprietary educational sources.
Selections: Class year, sex, income, state/SCF/ZIP
Cost: $80/M
Contact: Dunhill International List Co. Inc., 561-347-0200


DIRECT Listline

U.S. Exec Seminar Attendees

Knoll Direct Marketing has been named as the U.S. list manager for the U.S. Executive Seminar Attendees of the SMi Group. The file. which was previously marketed as SMi Business Decision Makers, consists of 52,729 U.S. executives at a business address, 43,541 with a phone number, and 27,614 with an opt-in e-mail address.
Cost: n/a
Selects: Self-reported industry (interest or employment), appended U.S. SIC, job function, employee size, sales volume and geography.
Contact: Knoll Direct Marketing, 609-275-2900

Upscale Hispanic Shoppers
KnowledgeBase Marketing is the manager of the 1.38 million name NationsBest Upscale Hispanic Shoppers file. These consumers are between the ages of 25 and 59 with a healthy income of $50,000 and up, and respond strongly to new technology.
Cost: $65/M
Selects: SCF, state, zip
Contact: KnowledgeBase Marketing, (866) 275-4526

DunhillVacations.com E-mail
This new file of 2.1 million travelers opted-in at the DunhillVacations.com travel bargains site. These upscale mature travelers with incomes in the $70,000 range take two to five vacations per year.
Cost: $85/M
Selects: Age, gender, income, State/SCF/Zip
Contact: Dunhill International, 800-386-4455

Hearing Help Express
The Hearing Help Express Hearing Aid Battery Buyers file is new to the market and managed by Rubin Response Services Inc. The file includes 51,544 3-month hotline buyers, 112, 321 6-month buyers, 170, 453 12-month buyers and 230,619 24-month buyers.
Cost: $100/M (3-month)
Selects: Gender
Contact: Rubin Response Services, 847-619-9800


DIRECT Listline

Physicians Desk Reference

There are new counts for the Office Managers database of the Physicians Desk Reference. This file now features 141,016 office managers and 126,844 telephone numbers. Office managers make purchasing decisions for physicians’ practices.
Cost: $100/M
Selections: Specialty, accepts payment by credit card, practice type, number of patients seen in a week, state/SCF/ZIP
Contact: Aggressive List Management, 847-304-4030

Prestigious Attorneys on the Internet
There are now 314,207 records in the Prestigious Attorneys on the Internet file. The list owner is Barrister Funding of America Inc. The names come from surveys and the Internet. The file includes e-mail addresses.
Cost: $100/M
Contact: PCS Mailing List Company, 978-532-7100

Directly To You
Stanton Direct Marketing Inc. has been chosen as list manager of this new program. Directly To You will place third-party inserts in outgoing packages of the Sewing Genie, a professional-style sewing machine. Some 240,000 packages go out annually, which each accept three non-competitive inserts.
Cost: $45/M
Contact: Stanton Direct Marketing Inc., 603-673-1933

Arizona Mail Order Fashion Singes Packages
Inserts can be included in packages reaching proven catalog buyers of clothing, shoes and jewelry. There are nearly 1 million positions available. The source is 100% direct mail. Inserts ride solo in packages.
Cost: $65/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

My Personalized Gifts

Direct Media Inc. has been named manager of a new file of 44,000 My Personalized Gifts credit card buyers. These consumers spent an average of $15 on personalized pens, jewelry, desk accessories and travel bags. Roughly 49% of the buyers are female. The source is direct mail.
Selections: Gender, state/SCF/ZIP
Cost: $85/M
Contact: Direct Media Inc., 203-532-2421

Revolver
MKTG Services is offering a new file of Revolver magazine subscribers. Revolver, described as the world


DIRECT Listline

D-Markise

Direct Media International Inc. has won the management of this list of 37,288 newsletter subscribers, all of whom are sourced from direct mailings.
Selections: Geographic, home/business address, telephone
Cost: $300/M
Contact: Direct Media International Inc., 203-532-1000

PCS Actuaries E-mail and Postal
PCS Mailing List Co. is offering this new file of 15,495 statistical analysts who work for insurance companies and private corporations sourced entirely from a specialty compilation.
Selections: Degree, specialty, telephone/fax numbers, e-mail transmission, workplace, state/SCF/ZIP
Cost: $65/M
Contact: PCS Mailing List Co., 978-532-7100

Who’s Prominent in America
Dunhill International List Co. Inc. is offering this 105,163-name list of men and women who’ve achieved prominence and accomplishment.
Selections: Age, gender, state/SCF/ZIP
Cost: $65/M
Contact: Dunhill International List Co. Inc., 561-347-0200

Trader Publishing Master File
Names and Addresses Inc. is offering updated counts on this 25,145-name subscriber file for Corvette, Chevy, Mustang & Ford and Old Car Trader magazines.
Selections: state/SCF/ZIP
Cost: $90/M
Contact: Names and Addresses Inc., 747-465-1500


DIRECT Listline

Martha Stewart Living Sport & Fitness Enhanced

The 530,694 active paid subscribers on this file have all expressed an interest in various sports and fitness categories. Four in five are female, and they have spent an average of $28 to receive 12 issues of the magazine. Most orders are generated through direct-to-publishers sweeps, with agents and other media making up the balance.
Cost: $100/M base + $16/M selects
Selections: Lifestyle, demographics, three-, six-month subscribers, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Wine Enthusiast
This list now features three new selects: home accessories and glassware product selects and business addresses. Individuals on this file range in age between 30-55, and have incomes in excess of $125,000. They spend an average of $237 per direct mail order.
Cost: $110/M + $21/M selections
Selections: Three-, six-month buyers, Z-24 enhanced, home accessories purchased, stemware, business address, amount spent, gender, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

SC Magazine
There are now 42,552 qualified recipients of SC Magazine, which was formerly known as Info Security News. The controlled circulation publication is distributed to senior management and information security professionals responsible for selecting, implementing and purchasing security products and services.
Cost: $220/M
Selections: Canadian recipients, security budget, number of employees, job function, business/industry, system type, purchasing influence, operating system, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Holabird Sports Equipment
All 21,000 buyers on this list have purchased brand name racquet sports equipment or athletic footwear between January and June 2002. Holabird also features tennis and running clothes and accessories. Two thirds of the orders come in though space advertisements, and the average unit of purchase is $80.
Cost: $95/M
Selections; Dollar select, product select, recency, gender, state/SCF/ZIP
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

E Response

E Response has named MKTG Services as manager of its new postal address and e-mail database files. These permission-based lists contain the names of Internet users who have registered, purchased products, or opted in to receive information. The e-mail database contains 10 million names. The postal file includes 15 million names.
Selections: Ethnicity, telephone, age range, gender, state/SCF/ZIP
Cost: $200/M for the e-mail database, $85/M for the postal database
Contact: MKTG Services, 917-339-7262

Boss Magazine
AllMedia International is offering the Boss magazine subscriber file. Boss is described by AllMedia as Asia’s “only dedicated monthly source for senior executives who want a provocative perspective on management trends.” The file contains 15,096 names.
Selections: Job title, country
Cost: $250/M
Contact: AllMedia at 972-818-4060

Eastern Paralyzed Veterans Association
Available from Morkrynski Associates Inc. is the Eastern Paralyzed Veterans Association donor lists. It includes 1.5 million one-year names. The average donation was $8 to $10. File is 47% male and 28% female.
Selections: Dollar amount, hotlines, gender, recency, state/SCF/ZIP
Cost: $75/M
Contact: Mokrynski Associates Inc., 201-487-8181


DIRECT listline

NEW LISTS

Business eBase

The Business eBase, Harvest Marketing LLC and Direct Media Inc.’s opt-in e-mail database for B-to-B marketers, offers more than 1.2 million records of business information including sales volume and number of employees.
Selections: N/A
Cost: $250/M
Contact: Direct Media Inc., 925-975-4663

Magazine Subscribers of America

Identifies 1.6 million individuals who have subscribed to one or more magazines. The file offers the names of subscribers to some 1,200 publications, selectable by magazine category or title. Sources for the file are direct mail, telemarketing, Web sites and inserts. Magazine categories include automobile, bridal, computers, fashion and beauty, history and home and garden.
Selections: Magazine title/category, multimagazine buyer, state/SCF/ZIP
Cost: $90/M
Contact: Magazine Subscribers of America, 206-755-6714

Primedia Business

A 3.6-million-name master file of subscribers to Primedia Business Magazines & Media’s controlled circulation magazines. Some 922,700 of those records include e-mail addresses. This is a merged, unduplicated database of top executives and upper management from industries such as architecture, engineering, financial services, marketing, publishing and government. Most of the records have telephone numbers listed.
Selections: Industry, title
Cost: $130/M (postal), $255/M (e-mail), plus deployment fee of $120/M
Contact: Statlistics, 203-778-8700

Government Buyers

This is a compiled and enhanced file of 300,000 federal government buyers along with the various products and services they have purchased for the government. The file identifies the credit cardholders in each federal agency and the transactions they make by industry, SIC/MCC code, vendor and amount spent. Sources are direct mail and telemarketing.
Selections: Industry, SIC code, agency
Cost: $200/M
Contact: GPM Associates Inc., 561-493-7490

Freemcse.com

This 43,203-name list is comprised of technical professionals who are expanding their knowledge of Microsoft business software. They are seeking MCSE certification. Online members of FreeMCSE either influence or control the purchasing of equipment, software and services for their businesses. Among the job titles are network administrator, systems analyst, software developer, and systems/software engineer.
Selections: HTML setup, personalization
Cost: $275/M
Contact: MetaResponse Group, 954-360-0644

Familyfun.com E-mail

FamilyFun.com is a Disney Web site for parents. The 131,800 people on this list opted in to receive third-party offers. Site visitors expressed interest in family-related and general merchandise offers. Some 89% are women, median age 34, with household income of more than $58,000.
Selections: N/A
Cost: $185/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Fairfield Resorts

Fairfield Resorts Inc. is a resort and vacation products company specializing in the development, marketing and sales of innovative leisure products. It’s making three new files available: vacation package buyers (with more than 1 million names); Tour Responders (359,000 names) and time-share owners (428,800 names). The sources for these files are direct marketing and telemarketing.
Selections: Last one-, three- and six-month hotlines, gender, state/SCF/ZIP
Cost: $95/M (vacation package buyers); $150/M (tour responders); $100/M (time-share owners)
Contact: ALC of New York LLC, 212-381-1726

Spending Families

This list names nearly 4 million households. The mail order categories for these families of teens and pre-teens include apparel and shoes, sporting goods, pool products, outdoor recreation, pet products, cards/stationery and health/beauty.
Selections: Last 30-day, three- and six-month hotlines, dollar amount of purchase, frequency of purchase, gender, age, income, homeowners, home value, known Internet purchasers, known Internet users, state/SCF/ZIP
Cost: $90/M
Contact: Beach List Services Inc., 615-356-1100

Fishing Life

These buyers frequent the Fishing Life Web site. They shop online for reels, lures, hooks, rods, tackle boxes, tools, charter boats and books. The file includes 63,000 e-mail and 19,000 postal addresses. Those listed opted in to receive a weekly newsletter featuring offers for fishing products and services.
Selections: Freshwater and saltwater anglers’ e-mail addresses
Cost: $150/M (e-mail); $125/M (postal)
Contact: Dunhill International List Co. Inc., 561-347-0200

ACCOUNT ACTIVITY

Horizon Publishing

Worldata/WebConnect has been named to manage Horizon Publishing Co.’s newsletter files. Horizon publishes its flagship newsletter, Dow Theory Forecasts, as well as the DRIP Investor and The Pure Fundamentalist newsletters. The firm also puts out a number of investment books and reports.
Contact: Worldata/WebConnect, 561-393-8200

Medec Dental Publications

Aggressive List Management has been selected to manage the files of three controlled-circulation dental publications. Dental Practice Report, with 105,679 names, is published 10 times a year and focuses on business management and investments. Dental Products Report (132,000 names) is issued 12 times a year. It covers new products and techniques. Dental Lab Products (15,600 names) is a bimonthly for dental lab owners. That magazine’s 825-name Canadian file also is available.
Selections: N/A
Cost: $80/M; Dental Lab Products Canadian, $300/file
Contact: Aggressive List Management Inc., 847-304-4030


DIRECT Listline

Seabear Smokehouse Buyers

Edith Roman Associates Inc. has won the management of this file of 10,163 last 6-month buyers from this food catalog. They are sourced from the catalog and Internet.
Selections: Gender, dollar amount, state, SCF/ZIP
Cost: $100/M
Contact: Edith Roman Associates Inc., 845-620-9000

Potpourri Collections Enhanced Masterfile
Mokrynski Associates Inc. is offering this 1.9-million-name file of last 24-month buyers who are entirely sourced from direct mail.
Selections: 3-, 6-, and 12-month recency, credit card, sex, state/SCF/ZIP
Cost: $95/M
Contact: Mokrynski Associates Inc., 201-487-8181

Simply Juniper
Millard Group Inc. is managing this new-to-market file of 40, 025 10-month buyers from this giftware catalog all of whom are sourced through direct mail.
Selections: 3-month, 6-month, sex, state/SCF/ZIP
Cost: $95/M
Contact: Millard Group Inc., 603-924-9262

Dental Products Report
Aggressive List Management Inc. is offering new enhancements to this file of 132,435 qualified recipients of this product information report who are100% sourced from this BPA audited publication.
Selections: Business occupation, specialty, sex, state/SCF/ZIP
Cost: $$80/M
Contact: Aggressive List Management Inc., 847-304-4030


DIRECT Listline

Calyx & Corolla

ALC New York has been named manager of the Calyx & Corolla buyers file. Included are the names of 104,459 12-month purchasers, who spent an average unit of sale of $100 on floral gifts. The sources are direct mail and the Internet.
Selections: Sex, dollar amount, state/SCF/ZIP
Contact: ALC New York, 212-924-1300

Comfort Cooking Book Canadian
Millard Group. Inc. is offering two new Canadian lists from Rodale Inc.–the Comfort Cooking book buyers file (6,517 names) and the Organic Style magazine subscriber list (5,509 names).
Selections: Age, gender, province, demographics
Cost: $110/M
Contact: Millard Gorup Inc., 603-924-9262

U.H. Labs
Now available from Mal Dun Associates is the U.H. Labs health product buyer list. The 104,272 customers listed on this file spent $25 to $30 on vitamins and weight loss products. The source is direct mail.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Hannah Hansen
Media Horizons Management has been named Manager of the Hannah Hansen coupon organizer buyers list. These consumers purchased a coupon organizer sold via direct response ads in Sunday newspapers. The average sale was $10. The file includes the names of 120,000 12-month buyers, 90% of whom are female.
Selections: Gender, e-mail
Cost: $65/M
Contact: Media Horizons Management, 203-857-0770


DIRECT Listline

Internet Retailer

Internet Retailer readersare senior-level executives and managers at retail chains, catalogs, Internet service providers and virtual merchants who are responsible for approving major systems and making major purchases. Some 34,000 qualified recipients are named and most of them include telephone numbers. This monthly is BPA-audited.
Selections: Title, industry, function, phones, state/SCF/ZIP
Cost: $175/M
Contact: Aggressive List Management Inc., 847-304-4030

Fashion Fabrics Club
The 36,000 active members of Fashion Fabrics Club purchase designer fabrics at up to 50% savings. These women are fashion conscious, dollar-wise and very active sewers. Counts on this file have been updated. There are 244,585 total active and inactive members for $85/M. The source is direct mail and space advertising in Sew News and patterns books.
Selections: state/SCF/ZIP
Cost: $95/M
Contact: Names and Addresses Inc., 847-465-1500

Holabird Sports Equipment
There are 21,000 buyers who purchased from January to June identified in this file. They purchased brand-name racquet sports equipment and athletic footwear offered at discounted prices from the catalog.
Cost: $95/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Dutch Gardens

This file has been updated to include 41,428 12-month buyers, 14,597 six-month buyers and 7,685 three-month buyers. Dutch Gardens offers its shoppers a distinctive array of tried-and-true classic bulbs as well as unusual choices not available at local greenhouses. The 180-page full-color catalog offers numerous varieties of narcissus, tulip, amaryllis, iris, anemone and more.
Selections: Dollar, gender, multi-buyers, state/SCF/ZIP
Cost: $95/M (12-month)
Contact: RMI Direct Marketing, 203-825-4634

Blades Board & Skate Blades Board & Skate buyers have purchased apparel, footwear and equipment for snowboarding, skateboarding, inline skating, ice and roller hockey. The file—which includes 132,790 total buyers–has been updated to include 31,670 five-month hotline buyers.
Selections: State/SCF/ZIP
Cost: $90/M (total buyers)
Contact: The Catamount Group, 203-778-4110

Tool Crib This package insert program now offers 368,000 annual inserts and 13 million annual blow ins. Buyers have purchased top quality, name brand tools from Dewalt, Bosch, Hitachi, Delta, Makita, Porter-Cable, Jet and others. Inserts are placed in an envelope with the invoice. Buyers spend an average $280 per order.
Cost: $65/M (inserts)
Contact: Names and Addresses Inc., 847-465-1500

Arizona Mail Order Fashion Singles LH Management Division is offering the Arizona Mail Order Fashion Singles package insert program. These buyers have order merchandise from Old Pueblo Traders, Intimate Appeal, Regalia and Coward Shoes, and have not been solicited with package inserts. There are roughly 988,000 packages per year.
Cost: $65/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Randall Publishing

Direct Media Inc. has been named manager of three Randall Publishing subscriber files: Equipment World, Modern Woodworking and Pumps & Systems. Modern Woodworking has 53,217 names, Equipment World has 87,765 and Pumps & Systems has 41,612.
Selections: Type of business, job title/function, gender, telephone, state/SCF
Cost: $105/M for Modern Woodworking and Equipment World, $165/M for Pumps & Systems
Contact: Direct Media Inc., 203-532-1000

Wine Connoisseurs
Mail Marketing Inc. is offering an updated database of wine lovers. The 3.8 million 12-month buyers on this file buyers are interested in fine wines, wine tasting events, accessories and magazines.
Selections: Gender, homeowner, children by age, exact age, length of residence, state/SCF/ZIP
Cost: $75/M
Contact: Mail Marketing Inc., 201-750-3222

Bluefly.com
A new list of online apparel and home product buyers is available from ALC of New York. The Bluefly.com list includes the names of 284,982 active buyers, including 122,393 in the last 12 months and 15,186 in the past three. The average unit of sale is $160. Almost three fourths of the buyers are female.
Selections: Gender, dollar amount, product, hotlines, state/SCF/ZIP
Cost: $125/M
Contact: ALC of New York, 212-924-1300

Dutch Gardens
RMI Direct Marketing Inc. is now managing the Dutch Gardens catalog buyers file. It lists 41,428 12-month buyers. These consumers, 61% of whom are female, spent an average of $65 on bulbs. The source is direct mail catalog.
Selections: Dollar amount, gender, multi buyers, state/SCF/ZIP
Cost: $95/M
Contact: RMI Direct Marketing Inc., 203-825-4634


DIRECT Listline

Federated Stores Retail Credit Card Buyers Enhanced

Lake Group Media Inc. has won the management of this 2.6-name list of May hotline buyers sourced from direct mail and retail point-of-purchase.
Selections: Store type, adult and child Age, lifestyle, income, mil order buyers, state/SCF/ZIP
Cost: $95/M
Contact: Lake Group Media Inc., 914-925-2400

C Level and Other Top Executives From FutureNet
Bethesda List Center has won the management of this 34,923-name file of senior operations and top-line executives sourced from telephone and Web research.
Selections: Job function/title, gender, geography
Cost: $160/M
Contact: Bethesda List Center, 301-986-1455

National Institute for Clinical Weight Loss
Country Marketing Ltd. is offering updated counts on this file of 28,000 second-quarter weight-loss product buyers all sourced from direct mail.
Selections: Sex, state/SCF/ZIP
Cost: $100/M
Contact: Country Marketing Ltd., 315-895-7737

Small Business Services & Technology Buyers
Aggressive List Management is offering updated counts on this file of 514,522 18-month buyers of products for new or small businesses entirely sourced from direct mail.
Selections: Gender, state/SCF/ZIP
Cost: $150/M
Contact: Aggressive List Management, 847-304-4030


DIRECT Listline

Vantage Press-Aspiring Authors

Tens of thousands of aspiring authors and would-be novelists choose Vantage Press, a vanity publisher to get their manuscripts published. Some 23,000 are identified for 2002, and 4,000 are on the list for June 2002. The source is space ads and TV.
Selections: Gender, state/SCF/ZIP
Cost: $85/M for 2000, 2001 and 2002
Contact: Country Marketing Ltd., 315-895-7737

Gardener’s Supply Co.
This 436,000-name last-12-month file is now Z-24 enhanced. Now list renters can select adult age, presence of children, gender, income, recency, frequency, dollar and multi-buyers.
Cost: $100/M
Contact: Millard Group Inc., 603-924-9262

Heavy Metal Statement Stuffers
A Statement stuffer program is available this year along with the blow-in and bind-ins for Heavy Metal Magazine. There are 1.31 million spots annually.
Cost: $30/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Bon Prix Catalog Blow-in
This blow-in program is open for August, September and October. Some 7.2 million pieces are enclosed. Bon Prix catalog buyers are mostly women who purchase classic fashions for themselves and their children. The average sale is $75.
Cost: $35/M
Contact: List Services Corp., 203-743-2600


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ADVO Residential Database

ADVO has named ALC Data Management as manager of its ADVO Advantage Residential database. The file offers 100% coverage of residential addresses. The database is updated via a direct feed from the U.S. Postal Service.
Selections: African Americans, Hispanics, affluent elite, seniors
Cost: $12.50
Contact ALC Data Management, 800-695-0957

Showbiz Expo
Rubin Response Management Services, Inc. has been named to manage the Showbiz Expo attendee/exhibitor list. Produced for the entertainment production community, the conference attracts creative production professionals involved in film, television, cable, commercials, music videos and interactive media.
Selections: Year, state, primary business, job function, telephone
Cost: $140/M
Contact: Rubin Response Management Services Inc., 847-619-9800

Archaeology Magazine Product Buyers
MKTG Services has been named manager of the Archaeology magazine product buyers file. The list includes the names of over 12,000 12-month buyers. These purchasers have an average age of 51 and an average household income of roughly $76,000. Over half are female.
Selections: Recency, Nielsen, gender, state/SCF/ZIP
Cost: $100/M
Contact: MKTG Services, 215-968-5020

Arizona Mail Order Fashion Singles
LH Management Division is offering the Arizona Mail Order Fashion Singles package insert program. These buyers have order merchandise from Old Pueblo Traders, Intimate Appeal, Regalia and Coward Shoes, and have not been solicited with package inserts. There are roughly 988,000 packages per year.
Cost: $65/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Gracewood Groves

This file of 29,684 last-12-month buyers is newly managed by Millard Group. Customers purchase fruits, vegetables, jellies, baked goods and a variety of gourmet packaged foods. All of the names in the file have been generated through direct mail, and buyers spend an average of $82 per order.
Cost: $90/M
Selections: Six-, 24-month buyers, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Practising Law Institute’s Employment Law
The newly updated counts in this list now total 25,918 total buyers/attendees of seminars and books that cover employment law topics. Items purchased range in cost from $155-$1,295, and are all sold through direct mail.
Cost: $135/M
Selections: Title, product, last-24-month buyers, interest area, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Workbench Magazine
This list now features 349,411 active subscribers. Readers include skilled craftsmen who want to provide safe, comfortable homes for their families, and are interested in the latest trends and instructions on materials and building products. More than nine in ten subscriptions are sold through direct mail, and subscribers spend $15,95, on average, for their subscriptions.
Cost: $95/M
Selections: Thirty-, 90-day, six-month active subscribers, source, address change, lifestyle data, adult age, child age, income, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Diabetic Food Emporium Buyers
These 60,000 individual have requested catalogs from the Diabetic Food Emporium, a mail-order business that specializes in foods safe for diabetics. The list has been cleaned and NCOAed. The Diabetic Food Emporium catalog includes cakes, mixes, cookies, jams, syrups, as well as cookbooks and other grocery items.
Cost: $125/M
Contact: Leon Henry Inc., 914-723-3176


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Sea History Magazine

List Counsellors Inc. is offering this new-to-market file of 10,500 subscribers to this quarterly maritime history magazine.
Selections: Geography
Cost: $100/M
Contact: List Counsellors Inc., 609-259-0600

Ohio Magazine
Lake Group Media Inc. has won the management of this file of 85,000 subscribers to this lifestyle magazine that is entirely sourced from direct mail.
Selections: Source, state/SCF
Cost: $90/M
Contact: Lake Group Media Inc., 914-925-2400

Gardener’s Supply Company Z-24 Enhanced
Millard Group Inc. is offering this newly enhanced file of 609.860 catalog buyers all sourced from direct mail.
Selections: Age, gender, income, presence of children, demographic
Cost: $100/M
Contact: Millard Group Inc., 603-924-9262

Practising Law Institute Masterfile
Aggressive List Management is offering updated counts on this list of 425,381 seminar attendees all of whom are sourced from direct mail.
Selections: Title, product, interest area, recency, gender, state/SCF/ZIP
Cost: $125/M
Contact: Aggressive List Management, 847-304-4030


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Rod’s Western Palace Package Insert Program.

D-J Associates, Inc. been awarded management of the Rod’s Western Palace Package Insert Program These customers enjoy products that reflect a western lifestyle, including apparel, furniture, dinnerware and accessories. Seventy-five percent are women who spend an average of $83 per purchase. There are 100,000 annual inserts.
Cost: $95/M (12 month buyers)
Selections: 12-month, 6-month, 3-month, 24-month, dollar amount, state, SCF, and zip, gender select, buyers of horse products and horse show equipment and apparel
Contact: D-J Associates, Inc, 203-431-8777

800 Nationwide Voice Mail Service
This file from Encompass Direct Inc. lists subprime consumers who purchased an 800 Nationwide Voice Mail Service with Pager. These consumers purchase this service as an alternative to a cell phone with voice mail because of credit limitations. The setup fee of $49.00 and monthly charges were charged to their telephone bill.
Cost: $95/M
Contact: Encompass Direct Inc., (818) 865-9902

Barrie Pace Enhanced
Walter Karl is offering the Barrie Pace Catalog Apparel buyer file. These women are accustomed to wearing tailored, classic apparel that meets their demanding and eventful lifestyles. These proven mail order buyers enjoy fine dining, world travel, and are interested in social and cultural causes.
Cost: Not available
Selects: Exact age, income, presence/age of children lifestyles & interests (including pet ownership, investors, health/fitness and cause related donors)
Contact: Walter Karl, 845-732-7057

Tower Hobbies
This file has been updated to include 174,639 12-month buyers. Tower Hobbies is a supplier of radio controlled models. The full-color, 320-page catalog offers 18,000 models, kits and accessories.
Cost: $85/M
Selections: Recency, multi-buyers, interest, dollar amount, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

American Purchasing Society

There are 43,066 members of this professional organization. Telephone and fax numbers are now available for an additional cost of $65 per thousand. Job function and industry are now available, too.
Selections: Job title, industry, telephone, fax, state/SCF/ZIP
Cost: $125/M
Contact: Aggressive List Management Inc., 847-304-4030

Business Publication Subscribers at Home
This 2.6-million-name file identifies top-level executives at their home addresses. The source is direct response.
Selections: Gender, telephone, title, function, SIC code, number of employees, sales volume, industry, executives per company, subscribers, recency
Cost: $110/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Online Entertainment Fans
This new list names more than half a million consumers. They have opted in at one of 25 affiliate entertainment sites to receive information on music, film and other pastimes.
Selections: Gender, telephone, ethnicity, demographic, self-reported age ranges, state/SCF/ZIP
Cost: $95/M
Contact: Kroll Direct Marketing Inc., 609-275-2900

Lifespan Health Products Blow-in
Inserts are blown into the Lifespan Health Products catalog. Buyers have an average age of 35, and an average household income of $35,000.
Cost: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Easy Guide to Computers & The Internet

This newly available list consists of 21,088 buyers who have paid $16.95 for “The Quick & Easy Guide to Understanding the Computer & Internet.” Buyers are seniors that have been targeted through space and direct mail advertising.
Cost: $100/M
Selections: Gender, state/SCF/ZIP
Contact: Macromark Inc., 212-397-6600

Oakstone Medical Publishing Audio Subscribers
All 66,637 subscribers are practicing physicians across all medical specialties. These individuals have ordered audio versions of important journal articles in cassette and CD formats, and spend an average of $300 per order. Orders are entirely generated through direct mail channels.
Cost: $155/M
Selections: Specialty, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide Inc., 212-655-5160

Marketshare Continuity Program Buyers
This file consists of 16 million continuity program buyers. They have made multiple purchases from a wide range of products including books, videos, music products, gifts and more. The list is pulled from more than 275 catalog, subscription, continuity and non-profit files.
Cost: $90/M
Selections: Phone numbers, automotive data, marital status, home ownership/length of residence, credit card buyers, lifestyle selects, child age, income, age, product categories, donors, subscribers, catalog buyers, purchase amount, multibuyers, recency, gender, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 845-278-1200

Mosaic Performance Solutions Product Inquirers
This list of 661,550 product inquirers is available for the first time. During the past 12 months they have requested more information from telecom service providers, including wireless phones and satellite television services. Sources of the list include telemarketing, direct mail and Internet offers.
Cost: $65/M
Selections: Monthly hotline, telephone numbers, source, credit card, lifestyle and demographic enhancements, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


DIRECT Listline

Martha Stewart Living Seniors Enhanced

Millard Group Inc. has introduced this 553,040-name database enhanced with information about its senior citizen members. The file is sourced from agents, direct-to-publisher and other sources.
Selections: 3-month, 6-month, demographics, lifestyle, state/SCF/ZIP
Cost: $100/M
Contact: Millard Group Inc., 603-924-9262

Woodworkers from Handyman Club of America
Names and Addresses Inc. is offering updated counts on this 299,490-name membership file sourced directly from the publisher.
Selections: DM–sold, gender, state/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

Acorn Direct
Mokrynski Associates Inc. is offering this new-to-market file of 27,000 12-month mail order buyers from this video and DVD catalog.
Selections: $50, $75, $100 purchasers, sex, state/SCF/ZIP
Cost: $100/M
Contact: Mokrynski Associates Inc., 201-487-8181

Archaeology Magazine Product Buyers
MKTG Services is offering this new-to-market file of 12,104 12-month buyers who have bought products ranging from the magazine to t-shirts, mugs and hats. All of them are sourced from direct mail.
Selections: Recency/Nielsen, gender, paid, state/SCF/ZIP
Cost: $100/M
Contact: MKTG Services, 215-968-2712


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Marketshare Continuity Program Buyers

These 16 million buyers have made multiple purchases of a number of products including books, videos, music, gifts and more. Demographic, psychographic, lifestyle and transactional data is available. Selections: Gender, multi-buyers, recency, catalog buyers, subscribers, donors, product categories, age, income, telephone numbers, state/SCF/ZIP Cost: $80/M Contact: Mal Dunn Associates Inc., 845-278-1200

Ross-Simons Master File
A gift givers select has been added to this 708,000-name list. Bridal registry buyers and book type are available. The average unit of sale is $175.
Selections: Last-one-, last-three- and last-six-month buyers, last-three-month requestors
Cost: $100/M
Contact: Millard Group Inc., 603-924-9262

SilverMinds Direct Kroll Direct Marketing has been appointed manager of this 145,700-name file. It identifies people who bought music CDs and tapes. The source is direct mail and space ads.
Selections: Gender, geographic
Cost: $155/M
Contact: Kroll Direct Marketing inc., 609-275-2900

Oregon Coast
There are new counts for this bi-monthly magazine list. Some 35,190 active subscribers are named. They are educated, affluent people with an interest in travel and leisure, book clubs and conservation. Selections: State/SCF/ZIP
Cost: $90/M
Contact: Aggressive List Management Inc., 847-304-4030


DIRECT Listline

Supreme Syndication’s Masterfile

This new file offers 576,843 mail-order buyers of specialty products including appliances, specialty cooking utensils, knives, barbecue accessories and cookbooks, fitness products, electronics, gardening accessories and new magazine subscribers. All have purchased items with a credit card and represent an upscale audience of sophisticated consumers.
Selections: Monthly hotline, kitchen- and health & fitness- product monthly hotlines, electronics and gardening product buyers hotline, new magazine subscribers hotline
Cost: $85/M
Contact: Media Directions Inc., 201-225-9599

VW Eimicke Assoc. Inc. US Mail Order Buyers This masterfile of 48,495 companies who have purchased corporate holiday greeting cards, HR forms and management products is now overseen by Merit Direct. The file includes 8,332 2nd quarter 2002 buyers.
Selections: Gender, HR buyers, state/SCF/ZIP
Cost: $100/M (masterfile), $120/M (2nd quarter 2002), corporate and fundraiser rates are available
Contact: Merit Direct, 203-541-2322

America’s New Homeowners Database This first time available file offers an 114,605 monthly hotline of consumers who have purchased a new home within the last year. The file is a product of Consumer Spending Triggers, a Walter Karl, Donnelley Marketing Co., product that identifies key events in a consumer’s life that drives major spending.
Selections: Phones, age, income, credit card, homeowner, gender, mail order buyers
Cost: $85/M
Contact: Walter Karl, 845-620-0700

Speedgear Catalog Buyers The Speedgear Catalog targets the upscale fan who follows Formula 1, Cart and other racing series. Speedgear sells only officially licensed merchandise including Ferrari, Honda Racing, Penske Racing, Michael Schumacher, Williams BMW, Jaguar and Newman Haas Racing. The file has been updated to include 22,648 12-month buyers.
Selections: Gender, dollar amount, geography
Cost: $105/M
Contact: Estee Marketing Group Inc., 914-235-7080


DIRECT Listline

Gardener’s Supply

The Gardener’s Supply file is now enhanced with z-24 demographic information and profile scores. The Z-24 database added adult age, presence of children, gender, income, recency, frequency, dollar and multi-buyer data to 609,860 individuals on the file. The list also contains 436,665 individuals that have made purchases within the past 12 months from this gardening supply catalog. The list consists entirely of direct mail buyers.
Cost: $100/M
Selections: Three-, six-month buyers, Z-24 additions (adult age, presence of children, gender, income, recency, frequency, dollar and multi-buyer data), geographic
Contact: Millard Group Inc., 603-924-9262

Handyman Club of America
There are 961,532 active members of this club, which is made up of homeowners who are enthusiasts in a variety of do-it-yourself activity, including painting, woodworking, landscaping, decorating, plumbing, electrical, carpentry, home repairs and more. The list is generated entirely from direct-to-publisher sources.
Cost: $95/M
Selections: Active life members, female members, 30-, 90-day, six-month buyers, active product buyers, Canadian active members, 90-day change of address, expires, direct marketing sold, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Promotional Greeting Card Buyers
More than one million buyers have purchased Promotional Greeting Cards


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McGraw-Hill Business Leaders Masterfile

ALC Data Management is offering an expanded version of the McGraw-Hill Business Leaders Masterfile. It contains the names of 1.7 million direct response book buyers and business magazine subscribers, and includes both consumer and business data.
Selections: Age, income, consumer interests, management titles, 2-digit SIC codes
Cost: $105/M
Contact: ALC Data Management, 609-580-2775

Dutch Gardens
RMI Direct Marketing has been named manager of the Dutch Garden catalog buyers list. It features the names of 62,765 purchasers, including 11,100 three-month names. These buyers have made an average order of $65. Over 60% are female. The source is catalogs.
Selections: Multi-buyers, gender, amount, state/SCF/ZIP
Cost: $95/M
Contact: RMI Direct Marketing, Inc., 203-798-0448

Farm Select
A 1 million-name database of farmers and ranchers is being marketed by Names and Address Inc. These agricultural specialists are segmented by crops and livestock, and other factors.
Selections: Crop, livestock, number of head, acres, age, PC owners, ATV owners, phone
Cost: $70/M
Contact: Names & Addresses, 847-465-1500

Current Catalog Blow-In and Bind-In Program
Now available from LH Management Division are blow-in and bind-in placements in the Current catalog. These buyers have purchased stationery, kitchen accessories and children’s merchandise. The average order is $55. There are 34 million blow-in opportunities, and 40 million bind-ins.
Cost: $35/M for blow-ins, $40/M for bind-ins
Contact: LH Management Division, 914-723-3176


DIRECT Listline

360 Youth


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Miles Kimball Catalog Buyers

This file has been updated to include 1.1 million 0-12-month-, 610,422 0-6 month-, 307,816 90-day, 210,331 60-day and 111,424 30-day buyers. Counts have also been updated for a variety of selects including apparel and accessories, food service and kitchen, holidays, home, outdoor and toys and children. Miles Kimball offers a wide variety of toys, gifts, housewares, workshop items, gardening aids, stationery, books, kitchen and bathroom items and more. The total universe is 1.6 million.
Cost: $85/M
Contact: Aggressive List Management, 847-304-4030

Good Times Masterfile This file of 1.7 million 12-month buyers now offers new product buyers of Jackie Chan’s CableFlex and Joan Rivers Results Skin Care. Call for counts. This is a file of impulse buyers generated mostly by Infomercials. Shoppers buy products with credit cards.
Cost: $95/M
Contact: List Service Corp., 203-743-2600

The Real Source


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New Lists

TechTV

TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been divided into nine opt-in lists: government technology, with 23,938 names; computer professionals (32,188); engineering (19,278); C-level executives (13,282); sales and marketing professionals (17,272);


DIRECT Listline

Harriet Carter Pet Owners

Each of these 593,746 individuals has purchased items from the Harriet Carter catalog for their pets. Four out of five are female, and the purchases they make average $41 per order. The list is taken entirely from direct mail sources.
Cost: $95/M
Selections: Last one-, three-, six-, 12-month buyers, age, presence of children, gender of child, household income, credit card/cash, dog owners, cat owners, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Entertainment Earth
This action figure, collectible and toy marketer has sold a variety of Star Wars, The Simpsons, GI Joe, Barbie and other offerings to 27,867 collectors. The average age of each customer is 32, and they have incomes of $65,000. They are fans of a variety of television shows of movies, and are prime candidates for consumer electronics, CDs/DVDs, computer and travel offerings. The names have been collected from catalog and Internet purchasers.
Cost: $100/M
Selections: Last three-, six-, 12-month buyers, gender, cumulative dollars spent, state/SCF/ZIP
NRL Direct Inc., 201-568-0707

Adult Travelers
These 1.4 million traveling credit card shoppers purchase a variety of travel services, including airline tickets, cruises, rental cars and hotel reservations. They are prime prospects for travel gear, vacation packages, time share plans, travel clubs and travel guides. All records have been verified by four sources, and all are direct marketing responsive.
Cost: $75/M
Selections: Marital status, monthly hotline, quarterly hotline, homeowner, length of residence, lifestyle interest, age of children, exact age, phone numbers, household income, gender, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222

Office Managers America Alliance
This file contains 237,662 office managers that seek business information and networking opportunities. The Alliance provide information on marketing, technology products, communications and meeting centers. These managers make financial and purchasing decisions for their small- and medium-sized businesses. The list is generated from direct mail responses.
Cost: $95/M
Selections: Telephone/fax number, title, company size and sales, function, SIC code, gender, SCF/ZIP
Contact: Mal Dunn Associates, 301-424-4201


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Wall Street One

All 53,888 subscribers have paid $125 for an annual subscription to this investment periodical. Nine in ten use an online trading service, and more than eight in ten rely on at least two financial publications to keep up with market trends. Subscriptions are generated entirely through direct mail.
Cost: $125/M
Selections: Telephone, state/SCF/ZIP
Contact: Walter Karl, 845-732-7061

Special Libraries Association
There are 8,201 members of this library professionals’ organization. They are responsible for making purchasing decisions for their libraries or information centers. More than 45% of them control six-figure budgets, and half work in corporate environments. The list is entirely generated from direct mail sources.
Cost: $150/M
Selections: Canadian members, members outside the U.S. and Canada, 2001 conference registrants, 2002 conference registrants, division affiliations, geographic
Contact: MGILists, 703-739-1000

Catalog Success Magazine
There are 16,917 subscribers to this controlled circulation publication. Its audience includes corporate and general management, marketing/database/sales management, operations/fulfillment management, and design and creative executives within the catalog industry.
Cost: $110/M
Selections: Telephone, one name per site, job function, business/industry type, gender, state/SCF/ZIP
Contact: Kroll Direct Marketing, 609-275-2900

Garden Gate
These 284,850 active subscribers read this hands-on gardening publication for its step-by-step instructions on how to plat bulbs, choose healthy plants at nurseries, compost leaves and other topics of interest to the green thumbed. The monthly magazine’s annual subscription price is $19.95. Nearly nine in ten subscribers have come in through direct-to-publisher channels, with the remainder generated through subscription agents.
Cost: $95/M
Selections: 30-, 60-day subscribers, six-month subscribers, renewals, 12-month expires, source, adult age, child age, income, gender, state/SCF/ZIP/ZIP +4
Contact: Names and Addresses, Inc., 847-465-1500


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Cuisine at Home

There are 112,400 active subscribers to this bi-monthly magazine, each of whom has paid $19.95 to receive a publication full of step-by-step cooking techniques. The magazine is entirely sold through direct-to-publisher channels. Its readership is primarily married female homeowners.
Cost: $100/M
Selections: 30-, 90-day active subscribers, six-month active subscribers, renewals, age of adult, age of child, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

The Trademark Collection
The 21,082 consumers on this file have purchased a variety of collectible and whimsical merchandise from this catalog. Offerings include die-cast vehicles, cookie jars, porcelain boxes, and an assortment of branded items and novelty products. Purchasers spend an average of $75 per order.
Cost: $105/M
Selections: Last-six-month buyers, 28+ month buyers, state
Contact: Estee Marketing Group Inc., 914-235-7080

DesktopDollars.com
This file contains postal addresses of 462,887 U.S.-based members of DesktopDollars.com, an advertising delivery service that rewards Web surfers monetarily for each message displayed during their Web browsing session. Members also receive a weekly newsletter with information on new programs, products, opportunities and special promotions. The list is entirely Internet sourced.
Cost: $115/M
Selections: Monthly hotline, quarterly hotline, interest, occupation, gender
Contact: List Services Corp., 203-743-2600

Lifespan Health Products Catalog Blow-In Program
There are 597,000 blow-in insertion opportunities every year. This catalog features a variety of health and self-improvement offerings, including animal and health products, books, free reports and more. The next opportunity is for the September mailing. Pieces must be no larger than 6 1/2″ x 6 1/2″, and no smaller than 3 1/2 x 5″. The maximum weight for each piece is one-quarter ounce.
Cost: $35/M
Contact: Leon Henry Inc., 914-723-3176


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Adventurous Fisherman

This file has been updated with additional counts. There are 211,711 fishing license buyers for 2001. There are also 37,958 women license buyers from 2001 for $75/M. This compiled file was put together from state licensing records.
Selections: License type, sport, age, state/SCF/ZIP
Cost: $70/M
Contact: Names and Addresses Inc., 847-465-1500

Premover.com Triple Opt-in Internet Users
This triple opt-in file contains 100,000 postal addresses. These users went on www.premover.com to fill out a form to win a $2,000 gift certificate for moving expenses. The source is the Internet.
Selections: Regional sorts by origin county and destination county, moving period, e-mail addresses, telephone numbers, moving period selects.
Cost: $100/M (postal address)
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

DataWarehouse.com E-mail Subscribers
These 14,314 people subscribed to the DataWarehouse newsletter. These subscribers sign up to read the business intelligence for data warehousing professionals, including best practices, research and advice from experts. The source is the Internet.
Cost: $350/M
Contact: Aggressive List Management Inc., 847-304-4030

First Financial Resource
This is a file of 102,000 last-12-month active investors. A 27,000-name hotline is also available. Their average income is $125,000. The source is direct mail. The file was updated for June.
Cost: $125/M
Contact: Walter Karl, 845-732-7061


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Crutchfield Consumer Electronics Masterfile

Mokrynski Associates Inc. has won the management of this file of 466,795 last 12-month home electronics catalog buyers sourced entirely from direct mail.
Selections: Multi-buyers, bank/T&E, Cash, credit card, gender, state/SCF/ZIP
Cost: $115/M
Contact: Mokrynski & Associates Inc., 201-487-8181

Country Music Greats
Estee Marketing Group Inc. is offering updated counts to this file of 82,442 36-month multi-buyers of country music CDs and videos all of whom are sourced from direct mail.
Selections: $100+, $75, $50 buyers, sex, geography
Cost: $95/M
Contact: Estee Marketing Group Inc., 914-235-7080

American City Business Journals
Lake Group Media Inc. is offering new business selects on this file of 548,816 subscribers to these publications.
Selections: Recency, business addresses, home addresses, gender, industry, employee size, sales volume
Cost: $115/M
Contact: Lake Group Media Inc., 914-925-2400

Physicians and Dentists with E-Mail Addresses
Dunhill International List. Co. is offering this new list of 106.700 physicians by specialty and dentists with opt-in e-mail addresses.
Selections: Specialty, tracking
Cost: $475/M
Contact: Dunhill International List. Co., 561-347-0200


DIRECT Listline

Universal Marketing Phone Card Buyers

These 390,000 paid buyers have all purchased a telephone debit card for $10, $20, or $50 from Universal marketing’s nationwide campaign. Seventy-five percent of the names were generated through telemarketing, and 25% through direct mail.
Cost: $70/M
Selections: Hotline, recency, phone, geography, age
Contact: Lighthouse Lists, 800-684-2180, ext. 209

Harriet Carter Gardening Buyers
This file of over 1.1 million direct mail gardening product buyers is new to the market. Purchases include tools, supplies, garden gadgets and decorations. A monthly hotline of 95,363 and 12 month buyers of 831,739 is available.
Cost $85/M
Selection: Age, presence of children, household income, credit card/cash purchase, state/SCF/ZIP
Contact: List Services Corp., 203-791-4148

Opt-In E-mail Physicians
Dunhill offers this file of 106,700 practicing physicians who order tests, prescribe drugs and schedule exams with millions of patients daily. This 100% opt-in e-mail database is selectable by over 30 specialties.
Cost: $475/M
Selections: Cardiologists, neurologists, OB/GYN, plastic surgeons, radiologists, trauma surgeons
Contact: Dunhill International List Co. Inc., 800-386-4455

Impact Publishing Canadian Farmers
Crops, cattle and livestock are the way these 169,195 Canadian farmers make their living. The average age is 50+, and the average income is $250,000+; many own personal computers to keep up on weather, business and government news affecting their business.
Cost:$135/M
Selections: Income, wheat over or under 500 acres, corn, canola, beef or dairy cattle, computer users, shops on site
Contact: Midwest Direct Marketing. 913-686-2220


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Bass Pro Shops

Millard Group Inc. has been tapped to manage the file of 842,000 last-12-month catalog buyers are outdoor enthusiasts. The Bass Pro Shops catalog features products for boating, watersports, hunting and fishing gear.
Selections: Total buyers, last-three-, last-six, last-24-month buyers, inquirers, multi-buyers, credit-card sold, product, gender, state/SCF/ZIP
Cost: $75/M
Contact: Millard Group Inc., 603-924-9262

Farm Select
This file of 1 million active farmers and ranchers has a telephone file of 600,000. The phone number file costs $30/M. Selections: Crop, acres, livestock, number of head, income, age, PC owners, ATV owners, telephone, state/SCF/ZIP
Cost: $70/M
Contact: Names and Addresses Inc., 847-465-1500

Premover.com
This is a new program of triple opt-in Internet users. Responders are asking for a free $2,000 gift certificate for moving expenses. The file contains postal records.
Selections: regional sorts by origin county, desintation county, moving period, e-mail addresses, telephone numbers, moving period selects
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Farming Consumer Masterfile From Primedia
Subscribers to these Primedia publications are homeowners with families. There are 229,439 home addresses on this new list. The publications are controlled circulation.
Selections: State/SCF/ZIP
Cost: $85/M
Contact: Statlistics Inc., 203-778-8700


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Racing Milestones

The 21,165 active subscribers to this racing enthusiast magazine have paid an average of $24.95 to receive 12 monthly issues. While its primary focus is NASCAR stock car racing, the publication also covers sprint car and drag racing. More than 70% of the readers do basic maintenance or repairs on their vehicles themselves. All of the subscriptions have come in through direct to publisher sources.
Cost: $90/M
Selections: Twelve-month expires, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Wealth Seekers-Opportunity Buyers
Mal Dunn Associates Inc. is offering a list of 5,000 first-quarter opportunity buyers. These consumers have spent $19.95 to learn how to earn up to $10,000 in their homes. The list is from Lombardi Publishing. Selections: State/SCF/ZIP
Cost: $90/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Harris Infosource
A list of 61,000 technology businesses and 445,666 executives is available from List Services Corp. This file, from Harris Infosource, lists technology decision makers in a variety of industries, including aerospace, biotechnology, chemical and medical.
Selections: Number of employees, plan size, year established, gender, state/SCF/ZIP
Cost: $100/M
Contact: List Services Corp., 203-743-2600

Pitney Bowes Statements
There are 7.2 million opportunities a year to include inserts in statements mailed to small businesses that have purchased supplies or leased equipment from Pitney Bowes. Products purchased include postal meters, scales, ink/toner cartridges, label printers, paper, and shredders. More than half of the recipients are small businesses with fewer than 20 employees. Customers range from medical/doctor/dental offices to real estate, finance, insurance, architects, engineers and contractors.
Cost: $65/M
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

Bass Pro Shops

Millard Group Inc. is offering this newly managed file of 1.3 million last 24-month outdoor equipment catalog buyers that are sourced from direct mail and space ads.
Selections: Credit-card-sold, multi-buyers, product, gender, state/SCF/ZIP
Cost: $75/M
Contact: Millard Group Inc., 603-924-9262

Boat Owners at Home
Dunhill International List Co. Inc. is offering this new list of 5.2 million pleasure boat owners sourced from state registration and U.S. Coast Guard records.
Selections: Boat size, income, telephone, gender, age, state/SCF/ZIP
Cost: $65/M
Contact: Dunhill International List Co., 561-347-0200

The Noble Collection
Names and Addresses Inc. is offering updated counts on this 114,155-name file of last 24-month historical weapon reproduction buyers and inquirers that is entirely sourced from direct mail.
Selections: Sex, buyers, state/SCF/ZIP.
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

Million Dollar Business Secrets
Country Marketing Ltd. is offering updated counts on this file of 225,000 book buyers 100% sourced from space ads.
Selections: Sex, state/SCF/ZIP
Cost: $85/M
Contact: Country Marketing Ltd., 315-895-7737


DIRECT Listline

Weight Away

Country Marketing Ltd. is offering updated counts on this file of 296,000 respondents to this weight-loss company all of whom are sourced through direct mail.
Selections: Credit card, sex, state/SCF/ZIP
Cost: $125/M
Contact: Country Marketing Ltd., 315-895-7737

Checks Unlimited Business Check Buyers
Leon Henry Inc. is offering phone numbers for the first time on this file of128,150 buyers sourced through direct mail, inserts and space ads.
Selections: telephone numbers, hotline, sex, state/SCF/ZIP
Cost: $95/M
Contact: Leon Henry Inc., 914-723-3176

Federal Government Executives
Dunhill International List Co. is offering this new list of 28,231 top executives at various government agencies.
Selections: Fax, department, gender, telephone, title slug, state/SCF/ZIP
Cost: $75/M
Contact: Dunhill International List Co., 561-347-0200

National Zip Code Directory
Worldata/Webconnect is offering this newly updated file of more than 201,605 subscribers sourced entirely through direct marketing.
Selections: sex, state/SCF/ZIP
Cost: $100/M
Contact: Worldata/Webconnect , 561-393-8200


DIRECT Listline

Orvis Masterfile

Millard Group Inc. is offering new selects on its 812,704-name masterfile that


DIRECT Listline

Euro-Pro TV Merchandise Buyers

Within the past six months, these 112,932 individuals have purchased a variety of Euro-Pro products after being prompted by television advertisements. Items bought include a variety of vacuum cleaners and other cleaning products. Most of the people on the file are female, and they have spent between $110-$226 on their purchases.
Cost: $100/M
Selections: One-, three-month hotline buyers, gender, state/SCF/ZIP
Contact: RMI Direct Marketing, 203-825-4615

Dozier Equipment Mail Order Buyers
All 13,637 people on this file have purchased material handling, storage and industrial safety/maintenance equipment within the past 12 months. The orders have come in through direct mail, and all the addresses within the file are at business locations. Buyers spend an average of $495 per order.
Cost: $95/M
Selections: Zero- to four-month buyers, one per company, five- to eight-month buyers, nine- to 12-month buyers, one buyer per company, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Exhibitrac Marketing Executive File
All 231,846 trade show exhibitors/marketing decision makers on this list have been culled from trade show programs and show guides. The list contains a high percentage of owners, presidents, directors of marketing and other high-level decision-makers. They are excellent prospects for promotional supplies and services, marketing products, portable, modular and custom displays, and other business-to-business products and services.
Cost: $150/M
Selections: Canadian, title, recency, telephone number, exhibiting frequency, show, booth size, e-mail, fax number, state/SCF/ZIP
Contact: Exhibitrac, 303-988-6601

PaperDirect Catalog Bind-In and Blow-In
There are more than 13 million bind-in insert opportunities, and a like number of blow-in spaces, within the PaperDirect catalog. PaperDirect offers pre-designed business communication forms, including letterhead, business cards, post cards and certificates. The company


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PGA Tour Partners Club

Names and Addresses Inc. is offering this file of 494,944 active members all sourced from directly from the publisher.
Selections: DM-sold, paid, gender, Canadian, State/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

American Shoppers Network Diet Product Buyers
Lighthouse List Co. is offering rthis 890 000-perdon file of moistl;y female diet product buyers sourced from infomercials and space ads.
Selections: Phone, geography, age, income
Cost: $85/M
Contact: Lighthouse List Co., 800-684-2180

Saddle Horse Report
Midwest Direct Marketing Inc. is ofering this file of 15,784 active subscribers to this publication for the American Saddlebred, Morgan Horse and Hackney Pony industries.
Selections: Gender, State/SCF/ZIP
Cost:$80/
Contact: Midwest Direct Marketing Inc., 913-686-2220

Research Facilities
Dunhill International List Co. is offering this new list of 11.1790 independently operated nonprofit research facilities.
Selections: Area of study, fax numbers, gender, telephone numbers, State/SCF/ZIP
Contact: Dunhill International List Co., 561-347-0200


DIRECT Listline

*DIRECT Listline DIRECT LISTLINE PGA Tour Partners Club
Names and Addresses Inc. is offering this file of 494,944 active members all sourced from directly from the publisher.
Selections: DM-sold, paid, gender, Canadian, State/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

American Shoppers Network Diet Product Buyers
Lighthouse List Co. is offering rthis 890 000-perdon file of moistl;y female diet product buyers sourced from infomercials and space ads.
Selections: Phone, geography, age, income
Cost: $85/M
Contact: Lighthouse List Co., 800-684-2180

Saddle Horse Report
Midwest Direct Marketing Inc. is ofering this file of 15,784 active subscribers to this publication for the American Saddlebred, Morgan Horse and Hackney Pony industries.
Selections: Gender, State/SCF/ZIP
Cost:$80/
Contact: Midwest Direct Marketing Inc., 913-686-2220

Research Facilities
Dunhill International List Co. is offering this new list of 11.1790 independently operated nonprofit research facilities.
Selections: Area of study, fax numbers, gender, telephone numbers, State/SCF/ZIP
Contact: Dunhill International List Co., 561-347-0200


Direct Listline

Bass Pro Shops

The 2.5 million Bass Pro Shops catalog buyers are outdoor enthusiasts who love to camp, hike, hunt, fish, cook, and enjoy the outdoors in every way. The catalog features products such as watersports, hunting and fishing gear; apparel and footwear; and outdoor furniture and cookware.
Selections: last 3-, 6-, 12- and 24-month and 30 day buyers
Cost: $75/M
Contact: Millard Group, 603-924-9262

Corporate 500 E-Mail Masterfile
This file features 55,407 business professionals in firms with 500+ employees that use the online version of the Thomas Register. Job titles include general management (president, partner, owner, CEO, VP etc.) purchasing agents, engineers, sales and marketing.
Cost: $425/M
Selections: State/Zip/SCF, A/B split, personalization, HTML setup suppression, tracking
Contact: MetaResponse Group, 954-360-0644

National Zip Code Directory
The National Zip Code Directory file includes 201,605 active direct response buyers who have subscribed to a directory containing all the 5-digit Zip Codes in every city in the United States. Subscribers have spent anywhere from $39.95 for the directory alone up to $399 for the network version on CD-ROM.
Cost: $90/M
Contact: Worldata/Web Connect, 561-393-8200

OB/GYN Nurses in the U.S.A.
This new file of 24,336 nurses care for women and their newborns in hospital, home health or ambulatory care settings. They specialize in childbearing, newborns and overall women


DIRECT Listline

Rodale Survey Sponsorship

Marketers can reach Rodale book buyers and magazine subscribers via a survey that rides along with their shipment or their invoice. Rodale publishes Men’s Health, Prevention and over 100 books a year on health, sports and fitness.
Cost: $1,000/L
Contact: Millard Group Inc., 603-924-9262

Eckler’s Corvette
This catalog features premium parts and accessories for Corvette auto enthusiasts. Nearly 55,000 last-12-month buyers are identified. The average amount spent is $135. The source is direct mail.
Cost: $90/M
Selections: Last-three- and last-six-month hotlines, last-12-month requests, dollar amount spent, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Office Managers America Alliance
Some 237,600 office managers belong to this network formed to facilitate purchasing, business information and networking among small and medium-sized businesses. The source is direct mail.
Cost: $95/M
Selections: Gender, function, company size and sales, title, telephone and fax numbers, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 301-424-4201

Collector’s Gallery Equine Catalog
There are 17,301 last-12-month buyers/requestors named here. They have purchased equine-themed decorative items for their home, office or garden. The source is direct mail.
Cost:$95/M
Selections: State/SCF/ZIP
Contact: Midwest Direct Marketing Inc., 913-686-2220


DIRECT Listline

Global Design News

Lake Group Media Inc. is offering this 28,000-name file of design engineers at original equipment manufacturers in Europe and Asia.
Selections: Employee size, job function, industry country
Cost: $270/M
Contact: Lake Group Media Inc., 914-925-2400

Ancestry Nearly 50,000 active subscribers are named. They are reportedly upscale, well-read individuals who want to uncover their family heritage. Readers pay an average of $22 a year to receive six issues of Ancestry magazine.
Cost: $95/M
Contact: MetaResponse Group, 954-360-0644

Fox Chapel Books Names and Addresses Inc. is offering this list of 19,000 12-month buyers of handicraft books all sourced from direct mail.
Selections: state/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

Security Administrators Dunhill International Mailing List Co. is offering this new list of 21,028 executives who are responsible for security at major business, educational and government agencies.
Selections: Fax numbers, gender, phone numbers, state/SCF/ZIP
Cost: $75/M
Contact: Dunhill International Mailing List Co., 561-347-0200


direct listline

New Lists

Netexec@work

A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the publishing, business-to-business and Internet communities. Some 4.2 million Web principals are identified, along with 3.4 million financial managers and 900,000 Web technicians. All the names were gathered online.

Cost: $125/M

Selections: Telephone numbers, gender, state/SCF/ZIP

Contact: TLC Listworks, 914-769-7100

HomePoint/WorkForce

Names 620,000 people who perform skilled trades. Engineers, plumbers, contractors and electricians are listed at their home address. These people work long hours and don’t have time to shop, so they are good candidates for direct marketing.

Cost: $65/M

Selections: Gender, home, business, telephone, type of trade, state/SCF/ZIP

Contact: 21st AZ Marketing, 631-293-8550

Conservative U.S. Donors

A listing of 155,162 active conservative donors created from a composite of several small files that were not previously available. Those named contribute to national and international causes that they believe in. More than 100,000 donors have their phone numbers listed here. The file is updated quarterly. Sources are direct mail and telemarketing.

Cost: $110/M

Selections: Gender, telephone, state/SCF/ZIP

Contact: Loring Direct Response, 845-708-0100

Cleveland Electronics Inst.

These 120,000 individuals have requested catalogs offering home study electronics/technical training programs from the Cleveland Institute of Electronics. Course prices range from $1,645 to $13,160. Courses include computers, electronics, microcomputers, TV servicing and automotive engineering. More than half of requesters come in through direct mail, with 25% sourced from space ads and 20% clipping “take one” coupons.

Cost: $60/M

Selections: Gender, state/SCF/ZIP

Contact: Aggressive List Management Inc., 847-304-4030

Jewish Democratic Donors

This file contains the names of 36,667 Jewish Democrats who made donations to local, state and national campaigns. Contributions average $175 per individual. The list has been culled from fundraising events, and is updated twice yearly. More than half of those on the file are men.

Cost: $80/M

Selections: E-mail, gender, state/SCF/ZIP

Contact: Estee Marketing Group Inc., 914-235-7080

Norm Thompson COA

During the past 12 months, 100,447 Norm Thompson catalog recipients changed their address. Those listed here are considered good prospects for home, garden and general merchandise offerings. Eight in 10 recipients are female. Names are taken from the Norm Thompson, Solutions, Early Winters and Waterfront Living catalog files.

Cost: $100/M

Selections: Last-30-day, last three- and six-month change of address, credit card sold, multibuyers, gender, product type, average purchase, purchase amount, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Reptiles

Identifies 30,000 last-12-month subscribers to this magazine devoted to the care and keeping of reptiles and amphibians. The magazine covers areas of interest to new owners and experienced caretakers alike.

Cost: $107/M

Selections: Last three- and six-month hotline subscribers, active U.S. subscribers, last-six-month expires, active Canadian subscribers

Contact: MacFan Lists, 949-855-8822

Myrtle Beach Chamber

All 98,330 individuals listed filled out response cards requesting information about traveling to Myrtle Beach, SC. The Chamber of Commerce then sends a postcard back to ascertain that they are serious about making the trip. Respondents to that mailing are included on the list. They are said to enthusiastically seek out two-for-one offers, and avidly read Sunday supplements looking for bargains on travel, leisure and other products and services.

Cost: $65/M

Selections: State/SCF/ZIP

Contact: Aggressive List Management Inc., 847-304-4030

Scholastic/Grolier

Identified here are 750,000 active members who have enrolled in children’s book continuity clubs or purchased single volumes. Most are women between the ages of 25-45, with children under age 14. E-mail is sent to the parents. The names have come in through a variety of direct response sources.

Cost: $125/M

Selections: Last 30- and 90-day hotlines, paid cancels monthly hotline, paid cancels quarterly hotline, online buyer, age of child, gender of parent, gender of child, dollar select, state

Contact: List Services Corp., 203-743-2600

Net-Connected Businesses

The 270,616 individuals on this file are computer-savvy upper- and middle-level executives. The list manager recommends the file for computer product and catalog offers, as well as Internet tools and offers intended to generate Web site traffic. The file’s sole source is direct mail.

Cost: $100/M

Selections: Monthly hotline, women business owners, mail response buyers, age, income, number of employees, sales volume, home/business address, business telephone, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Converging Communications

The Converging Communications opt-in e-mail address list identifies 106,451 subscribers to Call Center, Communications Converger, Network, Tele.com and Teleconnect magazines.

Cost: $400/M

Selections: Job function, number of employees, sales/revenue

Contact: Rubin Response Management Services Inc., 847-619-9800

Walneck’s Classic Cycle Trader

Serious motorcycle enthusiasts make up the Walneck’s Classic Cycle Trader subscriber list. The 12,248 people listed on this file are interested in classic motorcycles. The average unit of sale is $29. Most of the subscribers are men.

Cost: $90/M

Selections: State/SCF/ZIP

Contact: Names & Addresses Inc., 847-465-1500

Gov’t. E-mail Master File

Now available from MetaResponse Group is a list of government workers who use the online version of the Thomas Register. The total list includes 17,892 names, including 15,939 in the United States and 2,371 in foreign countries. They have jobs in purchasing, engineering, data processing, general management and operations.

Cost: $425/M

Selections: Industry, state/SCF/ZIP

Contact: MetaResponse Group, 954-360-0644

Time Home Ent. Movers DB

Time Inc.’s Home Entertainment New Movers database includes 20,100 last-30-day new movers and 75,380 last-three-month names. These movers include book buyers who spend an average of more than $20 per shipment. The sources include direct mail, the Internet, magazine wraps, package inserts and telemarketing.

Cost: $99/M (last-30-day movers)

Selections: State/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Impulse Astrology Buyers

RMI Direct Marketing Inc. and Impulse Media are offering a file of 16,000 astrology buffs, 11,000 of them from the first quarter of 2002. These buyers responded to an offer from a prominent astrologer to have their fortune forecast. The average unit of sale is $20. The source is direct mail.

Cost: $85/M

Selections: Gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-825-4634

The Crafts Report

The active subscriber file of The Crafts Report names 15,545 readers, including craft artists, teachers, retailers and students. The average unit of sale is $29. The sources include direct mail, the Internet, craft shows and alternative print media.

Cost: $90/M

Selections: Gender, business type, state/SCF/ZIP

Contact: Names & Addresses Inc., 847-850-1012

Craftworks Home & Garden

The Craftworks Home & Garden subscriber list includes the names of 35,000 active subscribers and crafts hobbyists, most of whom are women. The sole source for the information on this file is direct mail.

Cost: $90/M

Selections: Gender, monthly/quarterly hotline, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Account Activity

Day-Timer E-mail

MeritDirect has been named to manage the new Day-Timer e-mail file. This list identifies 500,000 buyers at e-mail address who spend $45 on average per purchase. Day-Timer offers products designed to increase personal effectiveness, efficiency and productivity.

Cost: $250/M (additional $50/M for deployment and tracking)

Selections: Gender, home vs. business buyers, state/SCF/ZIP

Contact: MeritDirect, 203-541-2313

Society for HR Mgmt.

Direct Media Inc. was chosen to oversee the Society for Human Resource Management’s master file, naming 173,000 members and paid subscribers to HR Magazine.

Cost: $110/M

Selections: Paid buyers of HR-related books and products, undergraduate and graduate students of human resources, certified human resource professionals in specialty fields (benefits, HR technology, training and development, consulting, compensation, recruitment and labor relations), job title/function, size of company, type of business, membership, gender, state/SCF/ZIP

Contact: Direct Media Inc., 203-532-2445

Hanover Direct

ALC of New York LLC now manages Hanover Direct’s corporate database of 2.3 million last-12-month buyers. The database is comprised of buyers from several Hanover Direct catalog titles, including Domestications, Silhouettes, The Company Store, International Male and Gump’s by Mail. The file offers average monthly hotlines of 200,000 or more buyers. Hanover Direct Inc. is a catalog/online retailer of apparel, bedding, gifts and general merchandise.

Cost: Unavailable

Selections: Households with children, ethnic buyers, RFM

Contact: ALC of New York LLC, 212-924-1300

Paul Fredrick MenStyle

This cataloger’s list, newly managed by Millard Group Inc., identifies 72,438 last-12-month buyers who spend about $120 per order on quality men’s business, formal and casual wear and accessories. Buyers (77% male) range in age from 35 to 60 and have an average household income of $160,000. The file also features 34,816 last-three-month, 48,966 last-six-month and 109,432 last-24-month buyers.

Cost: $115/M

Selections: Recency, business address, credit card sold, multibuyers, gender, dollar amount of sale, last purchase, average purchase, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Gardener’s Supply Co.

Millard Group Inc. now manages this file, featuring more than 440,000 last-12-month direct mail buyers who reportedly are dedicated to their gardens. The catalog also offers home and hearth and holiday gifts, as well as products and accessories for backyards. Individuals on this file spend an average of $73 per order and have incomes of roughly $45,000 a year.

Cost: $95/M

Selections: Last three-, six- and 24-month mail order buyers, last-six-month inquirers, product selects, dollar amount spent, gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

HSM Management

Direct Media International has been named manager of the HSM Management magazine subscriber file. The Portuguese-language periodical is a resource for Brazilian business professionals. There are 22,069 paid subscribers, 76% of whom are male. The unit of sale is $90 (U.S.). The source is direct mail.

Cost: $195/M

Selections: Gender, geographic

Contact: Direct Media International, 203-532-3809

Cottura Catalog

Estee Marketing Group has won management rights to the Cottura catalog buyers list. Cottura, named after the ceramic art of the Italian Renaissance, offers pottery and glassware. There are 5,000 last-12-month buyers named here. The average order is $235, and 80% of buyers are women.

Cost: $120/M

Selections: State/SCF/ZIP

Contact: Estee Marketing Group Inc., 914-235-7080

Educational Technology DB

Rubin Response Management Services Inc. has been named manager of the new Educational Technology Database from CMP Media LLC. It includes the names of 141,729 U.S. subscribers to InformationWeek, InternetWeek and Network Computing, as well as SchoolTech Expo conference attendees.

Cost: $150/M

Selections: Job function, number of employees, operating system

Contact: Rubin Response Management Services Inc., 847-619-9800

Toy Wishes Ride-along

There are 800,000 openings for inserts to be included in the Toy Wishes magazine polybag. The publication is issued twice a year, and offers information for families regarding toys, entertainment software, games and more. Inserts for the holiday 2002 buying guide are due no later than Aug. 27.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Card Decks & Inserts

Heavy Metal Magazine

Leon Henry Inc.’s LH Management Division is offering a blow-in/bind-in program for Heavy Metal magazine. Subscribers are mostly men, ages 18 to 34, with a median annual household income of $45,000. The circulation is 1.3 million. There is a $200 flat setup fee for both the blow-in and bind-in programs.

Cost: $30/M (blow-ins), $38/M (bind-ins)

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Jessica London

This file is enhanced with information such as adult age, income, presence of children and lifestyle data. This catalog features apparel from size 14W to 34W. The average unit of sale is $85.

Cost: $100/M

Selections: Last-30-day, last three-, six- and 12-month buyers, age, adult’s gender, child’s gender, income, interests, occupation, last purchase, dollar amount spent, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Updated Lists

Tender Heart Treasures

The Tender Heart Treasures catalog offers new dollar selects on its file of 300,00 last-12-month buyers. Mailers can identify the higher ticket buyers who spent $75, $100 and various other amounts on distinctive home accents. Most of those listed are women. The sole source is direct mail.

Cost: $90/M

Selections: Age, presence of children, household income, lifestyles, multibuyers, dollar selects, credit card/cash, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

WinterSilks

The 290,000 individuals on this file made purchases from the WinterSilks catalog, which offers both men’s and women’s silk sportswear. The list now features male apparel buyers as a select. Roughly 25% of the catalog’s customers are men. Customers spend an average of $100 per order. Cost: $100/M Selections: Last three-, six- and 24-month buyers, last-12-month catalog requesters, product selects, dollar amount of purchase, multibuyers, credit card, monthly Canadian name hotline, gender, state/SCF Contact: Mokrynski & Associates Inc., 201-488-5656


DIRECT Listline

Junonia Activewear

Millard Group Inc. is offering this file of 181,633 apparel buyers all sourced from direct mail.
Selections: 3-, 6-, and 12-month buyers, state/SCF/ZIP
Cost: $105/M
Contact: Millard Group Inc., 603-924-9262

Architects at E-Mail Address
The Information Refinery is offering this list of 18,422 licensed architects at their firms all sourced from the Internet.
Selections: Architects in management, architectural specifiers, HVAC engineers, interior designers, contractors, CAD users, structural engineers
Cost: $200/M
Contact: The Information Refinery, 800-529-9020

Harris Infosource Technology Companies Database
List Services Corp. is offering this first-time-available file of 61,000 technology businesses all sourced from telephone verification.
Selections: Phone/fax, SIC/Technology, annual sales, plant size, year established, state/SCF/gender, ZIP
Cost: $100/M
Contact: List Services Corp., 203-743-2600

Collectors from the Men’s Enhanced Database
Names and Addresses Inc. is offering this file of 190,561 hobbyist club members sourced entirely from the Insource Enhancement Database.
Selections: Income, interest, occupation, gender, age of adult, age of child, direct-marketing-sold, State/SCF, ZIP
Cost: $85/M
Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Lawyers by Specialty With Opt-in E-Mail Addresses

Dunhill International List Co. is offering this new list of 314,207 attorneys from 200 high earner law firms.
Selections: Bar affiliation, fax number, specialty, telephone number, state/SCF/ZIP
Cost:$450/M
Contact: Dunhill International List Co, 1-800-386-4455

Wood Carving Illustrated
Names and Address Inc. is offering this file of 23,666 active paid subscribers to this quarterly hobbyist magazine all of whom are sourced through direct mail.
Selections: State/SCF/ZIP
Contact: Names and Address Inc., 847-465-1500

Salesian Development Office Donors
Estee Marketing Group Inc. is offering this new list of 13,926 low dollar donors to this charity that helps inner city youth.
Selections: Gender, geographic
Cost: $65/M
Contact: Estee Marketing Group Inc, 914-235-7080

Global Health Solutions Miracle Cure
Country Marketing Ltd. is offering this list of 1, 500 buyers of this book and tape program during first-quarter all of whom were sourced from direct mail.
Selections: State/SCF/ZIP
Cost: $120/M
Contact: Country Marketing Ltd., 315-895-7737


DIRECT Listline

Chemical Engineering

Venture Direct Worldwide is offering the active subscriber file of Chemical Engineering. The list includes 73,411 paid U.S. subscribers, 6,161 international subs and 1,803 Canadian. The average unit of sale is $41.75 for 12 issues. The readers include engineers, plant managers, supervisors, presidents and owners and advertising executives. The source is direct mail.
Selections: Business, home, industry/SIC, job title, state/SCF/ZIP
Cost: $175/M
Contact: Venture Direct Worldwide, 212-655-5134

Wealth Seekers Opportunity Buyers
Mal Dunn Associates Inc. has been named manager of the Wealth Seekers Opportunity Buyers file from Lombardi Publishing. These consumers have spent $19.95 to learn how to earn $10,000 or more from home. There are 5,000 first-quarter buyers, most of whom are male. The source is direct mail.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Small Cap Newsletters
Silverback Data Management is offering the names of 91,509 Small Cap newsletter subscribers. These readers subscribe to such newsletters as Outsiders Overture, Stock Watch, Larry Abraham’s Insider Report and John Pugsley’s Journal.
Cost: $165/M
Contact: Silverback Data Management, 407-333-1003

PaperDirect
Now available from LH Management are blow-in and bind-in opportunities in the PaperDirect catalog. There are 13 million placements available per year for each format.
Cost: $35/M for blow-ins, $45/M for bind-ins
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Bottom Line Tomorrow

This newsletter, which is focused on having a happy and healthy retirement, identifies 125,600 subscribers. They are all direct- mail sold.
Cost: $105/M
Selections: Paid subscribers, paid and bill me subscribers, 90-day paid/bill-me, 90-day paid hotline, six-month recent expires, change of address, state/SCF/ZIP
Contact: Boardroom Inc., 203-973-6220

Scroll Saw Workshop Magazine
There are 11,873 active paid subscribers included in this file. They spent $27 on average for this woodworking publication. The source is direct mail.
Cost: $100/M
Selections: Expires, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

African-American Democrats High-Dollar Donors
There are 10,097 active donors named here. Their average donation is $115.
Cost: $80/M
Selections: Gender, state/SCF/ZIP
Contact: Estee Marketing Group Inc., 914-235-7080

Performance Automotive Blow-in
Inserts can be blown into the Performance Products catalog. 2.1 million go out a year.
Cost: $30/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Keystone Learning Systems

MetaResponse Group has been named manager of the Keystone Learning Systems list. The 125,000 people listed on this file have purchased soft-ware based training products. These buyers have taken courses in certification, networking, developing and office use. The source is direct mail.
Selections: Gender, home/business, state/SCF/ZIP
Cost: $100/M
Contact: MetaResponse Group, 954-360-0644 Nightingale Conant Wealth Buyers
Now available are two new selects from the Nightingale Conant list: a 12-month wealth buyers and 24-month wealth buyers. The total file includes 184,304 12-month buyers. These customers have spent an average of $75 on motivational audiocassettes and CD programs.
Selections: business/home address, mind/body/health buyers, gender, paid
Cost: $100/M for 12-month buyers, $115/M for 23 month wealth buyers and $105/M for 24-month wealth buyers
Contact: Rubin Response Management Services Inc., 847-619-9800

Zany Brainy
Edith Roman is offering the Zany Brainy children’s retail store credit cards buyers’ file. It includes 1.9 million 12-month names, and 723,196 three-month buyers. These purchasers have spent an average $40 for learning products for the young. Eighty percent are females.
Cost: $85/M
Selections: Dollar amount, multi purchasers, state/SCF/ZIP
Contact: Edith Roman, 845-620-9000

Global Design News
Lake Group Media Inc. has won management rights to the Global Design News subscriber file. It includes the names of 28,000 active recipients. These readers are design engineers at original equipment manufacturers.
Selections: Products specific, industry, job function
Cost: $270/M
Contact: Lake Group Media Inc., 914-925-2400


DIRECT Listline

Industrial Masterfile

Lake Group Media Inc. is offering this file of 79,045 active recipients of seven engineering magazines.
Selections: Employee size, job function, industry, country
Cost: $270/M
Contact: Lake Group Media Inc., 914-925-2400

Broderbund.com Web Site Registrants
American List Counsel Inc. is offering this e-mail file of 261,500 registrants to this software company’s site sourced entirely from online buyers
Selections: 12-, 6- and 3-month hotlines, gender, state/SCF/ZIP Cost: $175/M
Contact: American List Counsel Inc., 203-921-0375

Fox Chapel Books
Names and Addresses Inc. is offering this list of 19,000 12-month buyers of handicraft books all sourced from direct mail.
Selections: state/SCF/ZIP
Cost: $100/M
Contact: Names and Addresses Inc., 847-465-1500

Security Administrators
Dunhill International Mailing List Co. is offering this new list of 21,028 executives who are responsible for security at major business, educational and government agencies.
Selections: Fax numbers, gender, phone numbers, state/SCF/ZIP
Cost: $75/M
Contact: Dunhill International Mailing List Co., 561-347-0200


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SPS Vacation Sweeps

Lighthouse List Co. offers the Silver Peak Solutions Vacation Sweeps list, a file of 495,000 active vacationers who responded to a sweepstakes offer for a discounted vacation package. The vacation offered


DIRECT Listline

Itworld.com

These 99,641 IT professionals signed up e-mail newsletters, and opted in for third-party offers. Itworld is the online publisher of news, educational content and broadband interactive media for the IT community.
Cost: $350/M
Selections: primary business activity, job function, number of employees and geographic
Contact: IDG List Services, 508-370-0808

Psychotherapy Book Club
There are nearly 50,000 total members who belong to Jason Aronson Inc.’s Psychotherapy Book Club. They are highly educated, affluent consumers. The source is 100% direct mail.
Cost: $90/M
Selections: Active paid $100+ book buyers, active paid members, total paid members, paid expires, expires paid $100+, total paid expires, total expires, business, state/SCF/ZIP
Contact: Venture Direct Worldwide Inc., 212-655-5217

The Iowan
There are 20,000 active paid subscribers in this file. They enjoy reading about the history, arts and people of Iowa. The source is direct mail.
Cost: $90/M
Selections: state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Manuutenzione
Manutenzione is an Italian publication that provides updates about the latest technology in machinery and quality control. Readers are production and quality-control executives who work in manufacturing. The source is 100% controlled circulation. Most of these readers are male.
Cost: $270/M; $535 (telephone numbers one-time use)
Selections: Number of employees, job function, industry
Contact: Lake Group Media Inc., 914-925-2400


DIRECT Listline

Broderbund.com Paid Software Buyers

These 63,000 individuals had all purchased at least one of a variety of software titles through Broderbund’s online store. Titles include 3D Home Design, Business Lawyer, Calendar Creator, Extreme Media, Family Tree Maker, The Print Shop, QuickVerse, and Zone Alarm.
Cost: $350/M
Selections: Gender, state/SCF/ZIP
Contact: American List Counsel, 203-921-0375

Mid America Designs
The 99,917 car enthusiasts on this file have purchased from the Mid America Designs Corvette Catalog within the past 12 months. They have spent an average of $178 on performance parts and accessories. Most of the buyers have come in through direct mail sources.
Cost: $90/M
Selections: Last three-, six-month buyers, last three-, six-, 12-month requestors, dollar amount spent, year of car, multibuyer, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

American Consumers Bankruptcies, Judgements and Liens
These 2.4 million consumers have filed for bankruptcy within the past 12 months. They are reestablishing their credit status and need a variety of credit and other financial services. All have had a judgement rendered or a lien placed against their assets. The list is compiled from a variety of sources.
Cost: $75/M
Selections: Type of bankruptcy, status, judgement/lien amount, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Medical and Scientific Masterfile
The 62,000 people in this file receive one or more of the following controlled circulation publications: Clinical Laboratory International, Lab Plus International, International Hospital Equipment, Bio Tech International and Food Engineering and Ingredients. The file is newly managed by Lake Group Media.
Cost: $270/M
Selections: Job function, industry, employee size, country, phone number (one time use only)
Contact: Lake Group Media, 914-925-2400


DIRECT Listline

Columbia House Teens & Tweens

List Services Corp. is offering this first-time-available file of 30 million children of baby boomers aged 10 to 18 all sourced from direct mail, space ads and TV.
Selections: Lifestyles, title, Zip, state/SCF/gender, ZIP
Cost: $100/M
Contact: List Services Corp., 203-743-2600

Global Design News
Lake Group Media Inc. is offering this 28,000-name file of design engineers at original equipment manufacturers in Europe and Asia.
Selections: Employee size, job function, industry country
Cost: $270/M
Contact: Lake Group Media Inc., 914-925-2400

Family Publications Subscribers by Category
Midwest Direct Marketing Inc. is offering this file of 246,864 subscribers to publications catering to specific interests all of whom as sourced from outbound telemarketing.
Selections: Phone numbers, age, income, gender, state/SCF/ZIP
Cost: $65/M
Contact: Midwest Direct Marketing Inc., 913-686-2220

Security and Defense Manufacturers Worldwide
Graham & Whiteside is offering this file of 16,847 executives from worldwide security and defense equipment manufacturers.
Selections: Contact name, sales volume, job function, SIC code, total assets, geography
Cost: $378/M
Contact: Graham & Whiteside, 301/986-1455


DIRECT Listline

Food Engineering & Ingredients

This file of 11,108 active recipients is now managed by Lake Group Media. Editorial content focuses on items of interest to the food manufacturing industry, including people in general administration, operations, engineering and purchasing roles. The list is generated entirely from the magazine


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New Lists

Real Simple

A list of catalog buyers who subscribe to Real Simple magazine. Real Simple features articles on managing money and organizing living space to reduce clutter. With Real Simple’s CircBase overlay, Z-24 catalog purchase information is selectable.

Cost: $80/M

Selections: Last three- and six-month $100-plus catalog buyers, $50-plus buyers, recency, frequency, dollar amount of sale, product affinity scores, age, income

Contact: Millard Group Inc., 603-924-9262

Swell

Swell is a direct marketing company that sells surf and skateboard apparel and accessories. There are 83,174 last-12-month mail order buyers and 200,000 inquirers listed here. Customers are primarily young men and women between age 8 and 24. Swell distributes mail order catalogs under the Swell and Monsterskate brands. Each catalog is supported by a Web site.

Cost: $120/M (last-three-month buyers); $110/M (last-12-month buyers)

Selections: Skate, surf, girls surf

Contact: Mokrynski & Associates Inc., 201-487-8181

ScorePrep

ScorePrep provides in-home one-on-one tutoring for college-bound teens. Parents pay an average of $4,500 for private tutoring and preparation for standardized tests. ScorePrep is part of the Kaplan Education Centers group. There are 400,000 people named on this last-12-month master file. A 30,000-name monthly hotline is available. The source for buyer names is direct mail.

Cost: $95/M

Selections: Date of birth, level of education, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Ancestry

Nearly 50,000 active subscribers are named. They are reportedly upscale, well-read individuals who want to uncover their family heritage. Readers pay an average of $22 a year to receive six issues of Ancestry magazine.

Cost: $95/M

Selections: None

Contact: MetaResponse Group, 954-360-0644

Dispute Resolution Directory

This 5,437-record postal file identifies those seeking resources for alternatives to litigation. Users of this directory are looking to reach attorneys and professionals who specialize in dispute resolution, such as arbitrators, mediators and facilitators.

Cost: $100/M

Selections: Area of practice, acquisition source, relationship type, recency, state/province/SCF/ZIP

Contact: Cahners Business Lists, 847-390-2611

Miles Kimball

These 1.6 million shoppers purchased children’s toys, housewares, workshop items, gardening aids, stationery, books, jewelry, auto accessories, kitchen/bathroom items and health and beauty products. Three-quarters of them hold bank credit cards. The average order is $37. All the names on this list came in through direct mail channels.

Cost: $85/M

Selections: Last 30-, 60- and 90-day hotlines, product categories, Internet buyers, multibuyers, gender, state/SCF/ZIP

Contact: Aggressive List Management Inc., 847-304-4030

Motorcycle Consumer News

The 50,000 active subscribers named here are avid riders, and turn to this publication for motorcycle product information, lab-tested evaluations, and detailed analyses of aftermarket equipment.

Cost: $95/M

Selections: Last three-, six- and 12-month hotlines, last-six-month expires, active Canadian subscribers

Contact: MacFan Lists, 949-855-8822

Mosaic Performance Solutions

A list identifying 900,000 last-12-month wireless phone buyers sourced from direct mail, telemarketing and the Internet.

Cost: $100/M

Selections: Credit card, age, gender, state/SCF/ZIP+4

Contact: List Services Corp., 203-791-4191

Account Activity

AM Debt Consolidation

These 149,716 consumers are seeking ways to gain control over their personal finances. They have contacted AM Debt Consolidation Services as the starting point for getting their credit card debt under control.

Cost: $70/M

Selections: E-mail address, telephone number, gender, state/SCF/ZIP

Contact: MetaResponse Group, 561-219-0365

Technology Review

Technology Review has chosen Lake Group Media Inc. to manage its 5,821-name e-mail file. The list is comprised of subscribers to four of the magazine’s e-mail newsletters who opted in to receive third-party offers.

Cost: $300/M

Selections: State/SCF/ZIP

Contact: Lake Group Media Inc., 914-025-2400

Element K Journals

MeritDirect has been appointed manager of the postal files of 40 specialized technology publications. Among the Element K Journals lists are the technology master file, with 728,900 names, and business/personal computer subscribers, with 437,000. MeritDirect already manages the e-mail files for these publications.

Cost: $175/M (master files)

Selections: Active subscribers, introductory subscribers, recent completers

Contact: MeritDirect, 203-541-2362

Bas Bleu

The Bas Bleu catalog offers a literary and quirky collection of books for readers whose interests go beyond bestsellers.

Cost: $105/M

Selections: Last six-, 12-, 18- and 24-month buyers, $50-plus and $75-plus buyers, gender state/SCF/ZIP

Contact: D-J Associates, 203-431-8777


DIRECT Listline

Control Engineering News

Some 23,000 active recipients are named in this file. The publication has a controlled circulation and is read by European engineers.
Cost: $270/M
Selections: Number of employees, job function, industry, country
Contact: Lake Group Media Inc., 914-925-2400

Bankruptcies, Judgements & Liens
There are 2.4 million 12-month bankruptcy filers with a monthly hotline of 200,000 in this file. Also included are 1.4 12-month judgements and liens, with a monthly hotline of 120,000.
Cost: $75/M
Selections: Telephone numbers, status, amount of judgement/lien, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Wealth Seekers
A file of 5,000 opportunity buyers for the first quarter of 2002 has been put on the market. These individuals have spent $19.95 to learn how to earn up to $10,000 or more from home. The source is 100% direct mail sold.
Cost: $90/M
Selections: State/SCF/ZIP
Contact: Mal Dunn Associates Inc., 845-278-1200

Cleveland Institute of Electronics PIP
There are spaces for 3,500 inserts monthly. Inserts are included in exam papers that are sent out to students taking correspondence courses. They have paid between $1,645 to $13,160 for home study electronics courses.
Cost: $210/F
Contact: Aggressive List Management Inc., 847-304-4030


DIRECT Listline

Selling Power Live

An updated list of Selling Power Live audio subscribers is available from Venture Direct Worldwide Inc. The file includes 10,221 names. The magazine provides sales executives with information helpful in leading their sales forces. The source is direct mail.
Selections: Sex, state/SCF/ZIP
Cost: $150/M
Contact: Venture Direct Worldwide Inc., 212-684-4800

Magazine Credit Card Buyers
Adrea Rubin Management Inc. has introduced a new list of consumers who have purchased magazines with a credit card. The purchases were captured from the UPC code on magazines. The file includes 1.1 million one-month hotline names. Categories include astrology, children, cooking/home/garden, female teen, news/general interest and soap opera.
Selections: Category, bank/debut card, age, income, state/SCF/ZIP
Cost: $120/M
Contact: Adrea Rubin Management, Inc., 212-983-0100

Librarians
Market Street Lists Inc. is offering a new list of librarians and libraries. The file includes 37,500 addresses, and includes public, college, business and governmental libraries.
Selections: Main branch, specialty
Cost: $55/M
Contact Marketing Street Lists Inc., 888-675-5478

Inquest Gamer Ride-Along
LH Management Division has announced a closing date of May 30 for the Inquest Gamer magazine ride-along. The program reaches a circulation of 960,000 per year. The magazine is a guide of “Magic” and other collectible trading card games.
Cost: $60/M
Contact LH Management Division, 914-723-3176


DIRECT Listline

Cleveland Institute of Electronics

These 120,000 individuals have requested catalogs offering home study electronic/technical training programs from the Cleveland Institute of Electronics. Course prices range from $1,645 to $13,160. Courses include computers, electronics, microcomputers, TV servicing and automotive engineering. More than half of the requestor come in through direct mail, with one quarter sourced from space ads and 20% clipping “take one” coupons.
Cost: $60/M
Selections: Gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Jewish Democrats High Dollar Donors
This file contains 36,667 Jewish Democrats who have made donations to local, state, and national campaigns. Donations average $175 per individual. The list has been culled from fundraising events, and is updated twice yearly. More than half of the names on the file are male.
Cost: $80/M
Selections: E-mail, gender, state/SCF/ZIP
Contact: Estee Marketing Group. Inc., 914-235-7080

Norm Thompson Universe Change of Address
During the past 12 months, 100,447 Norm Thompson catalog recipients have changed their address. They are ideal prospects for home, garden and general merchandise offerings. Eight in ten recipients are female. Names are taken from the Norm Thompson, Solutions , Early Winters and Waterfront Living catalog files.
Cost: $100/M
Selections: 30-day, three-, six-month change of address, credit card sold, multibuyers, gender, product type, average purchase, purchase amount, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Children


Direct Listline

Reptiles

The 30,000 last-12-month subscribers within this file pore over every issue of this magazine, which is devoted to the care and keeping of reptiles and amphibians. The magazine covers areas of interest to new owners and experienced caretakers alike.
Cost: $107/M
Selections: Three-, six-month hotline subscribers, active U.S. subscribers, six-month expires, active Canadian subscribers
Contact: MacFan Lists, 949-855-8822

Myrtle Beach Area Chamber of Commerce Travel Bargain Hunters
All 98,330 individuals listed have filled out response cards requesting information regarding travel to the Myrtle Beach area. The Chamber of Commerce then sends a postcard back to them to ascertain that they are serious about traveling: respondents to that are included on the list. They enthusiastically seek out two-for-one offers, and avidly read Sunday supplements looking for bargains on travel, leisure and other products and services.
Cost: $65/M
Selections: state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Scholastic/Grolier E-Mail & Postal Addresses
There are 750,000 active members that have enrolled in children’s book continuity clubs, or purchased single volumes. Most are female, between the ages of 25-45, with children under the age of 14. E-mail is sent to the parents. The names have come in through a variety of direct response sources.
Cost: $125/M
Selections: 30-, 90-day hotline, paid cancels monthly hotline, paid cancels quarterly hotline, online buyer, age of child, gender of parent, gender of child, dollar select, state
Contact: List Services Corp., 203-743-2600

Toy Wishes Magazine Ride-Along
There are 800,000 openings for inserts into the Toy Wishes magazine polybag. The publication is issued twice a year, and offers information for families regarding toys, entertainment software, games, and more. Inserts for the Holiday 2002 buying guide are due no later than Aug. 27.
Cost: $60/M
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

WinterSilks

This 290,000 individuals in this file have made purchases from the WinterSilks catalog, which offers both men’s and women’s silk sportswear. The list now features male apparel buyers as a select. Roughly one-quarter of the catalog’s customers are male. Customers spend an average of $100 per order.
Cost: $100/M
Selections: Three-, six-, 24-month buyers, 12-month catalog requestors, product selects, dollar amount spent selects, multi-buyers, credit card, size select, monthly hotline Canadian names, gender, state/SCF
Contact: Mokrynski & Associates Inc., 201-488-5656

Gardener’s Supply Company
This file is now managed by Millard Group. It features more than 440,000 12-month, responsive direct mail buyers who are dedicated to their gardens. The catalog also offers home and hearth and holiday gifts, as well as products and accessories for backyards. Individuals on this file spend an average of $73 per order and have incomes of roughly $45,000.
Cost: $95/M
Selections: Three-, six-, 24-month mail order buyers, six-month inquirers, product selects, dollar amount spent, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Internet Connected Businesses
The 270,616 executives on this file are computer savvy upper and middle level executives. The list is recommended for computer product and catalog offers, as well as Internet tools and offers geared toward generating Web site traffic. The file was generated through direct mail sources.
Cost: $100/M
Selections: Monthly hotline, women business owners, mail response buyers, age, income, employee size, sales volume, SIC code, home/business address, business telephone, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Performance Auto Products Catalog Blow-in Program
There are 2.115 million opportunities a year to have inserts blow or bound in to the Performance Products catalog, which reaches automotive products and accessories buyers. The catalog offers customizing items suitable for Chevy/GMC trucks/SUVs, Toyota trucks/SUVs, Ford trucks/SUVs, Porsches and Mercedeses.
Cost: $30/M
Selections: Vehicle type
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

Converging Communications

Now available from Rubin Response Management Services Inc. is the Converging Communications Opt-in e-mail address list. There are 106,451 names on the file, all subscribers to Call Center, Communications Converger, Network, tele.com and Teleconnect magazines.
Selections: Job function, number of employees, sale/revenue
Cost: $400/M
Contact: Rubin Response Management Services Inc., 847-619-9800

HSM Management
Direct Media International has been named manager of the HSM Management magazine subscriber file. The Portuguese-language periodical is a resource for Brazilian business professionals. There are 22,069 paid subscribers, 76% of whom are male. The unit of sale is U.S. $90. The source is direct mail.
Selections: Gender, geo/select
Cost: $195/M
Contact: Direct Media International, 203-532-3809

Craftworks Home & Garden
List Services Corp. is offering the Craftworks Home & Garden subscriber list. There are 35,000 active subscribers and crafts hobbyists, most of whom are female. The source is direct mail.
Selections: Gender, monthly/quarterly hotline, state/SCF/ZIP
Cost: $90/M
Contact: List Services Corp., 203-743-2600

Walneck


DIRECT Listline

All-Start Sports Enterprises

List Services Corp. has been named manager of the All-Start Sports Enterprises mail order buyers masterfile. Included are the names of 986,554 consumers, mostly men, who have purchased autographed helmets and branded products like jerseys, mugs and sports equipment. Sales range from $50 to $300. The sources are direct mail, inserts, space, the Internet, radio and television.
Selections: Team, league, monetary value, state/SCF/ZIP
Cost: $95/M
Contact: List Services Corp., 203-743-2600

Cottura Catalogue
Estee Marketing Group has won management rights to the Cottura Catalogue buyers list. Cottura, named after the ceramic art of the Italian Renaissance, offers ceramics, pottery and glassware. There are 5,000 12-month buyers. The average order is $235, and 80% of the buyers are female.
Selections: State/SCF/ZIP
Cost: $120/M
Contact: Estee Marketing Group Inc., 914-235-7080

Government e-Mail Masterfile-Thomas Register
Now available from MetaResponse Group is a list of government workers who use the online version of the Thomas Register. The total list includes 17,892 names, including 15,939 in the U.S. and 2,371 in foreign countries. They have jobs in purchasing, engineering, data processing, general management and operations.
Selections: Industry, state/SCF/ZIP
Cost: $425/M
Contact: MetaResponse Group, 954-360-0644

Heavy Metal Magazine
LH Management Division is offering a blow-in/bind-in program for Heavy Metal magazine. Subscribers are mostly male, ages 18 to 34, with a median household income of $45,000. The circulation is 1.3 million. There is a $200 flat set-up fee for both the blow-in and bind-in programs.
Cost: $30/M for blow-ins, $38/M for bind-ins
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Time Inc. Home Entertainment New Movers

Available for the first time from Millard Group Inc. is the Time Inc. Home Entertainment New Movers database. Included are 20,100 30-day new movers and 75,380 three-month names. These movers include book buyers who spend an average of over $20 per shipment. The sources include direct mail, the Internet, magazine wraps, package inserts and telemarketing.
Selections: State/SCF/ZIP
Cost: $99/M for 30 day movers
Contact: Millard Group Inc., 603-924-9262

Educational Technology Database
Rubin Response Management Services Inc. has been named manager of the new Educational Technology Database from CMP Media LLC. It includes the names of 141,729 U.S. subscribers to InformationWeek, InternetWeek and Network Computing and SchoolTech Expo conference attendees. Selections: Job function, number of employees, operating system
Cost: $150/M
Contact: Rubin Response Management Services, 847-619-9800

Impulse Astrology Buyers
RMI Direct Marketing Inc. and Impulse Media are offering a file of 16,000 astrology buffs, 11,000 of them from the first quarter of 2002. These buyers responded to an offer from a prominent astrologer to have their fortune forecast. The average unit of sale is $20. The source is direct mail.
Selections: Gender, State/SCF/ZIP
Cost: $85/M
Contact: RMI Direct Marketing Inc., 203-825-4634

The Crafts Report
The active subscriber file of The Crafts Report is available from Names & Addresses Inc. The 15,545 readers on this list include craft artists, teachers, retailers and students. The average unit of sale is $29. The sources include direct mail, the Internet, craft shows and alternative print media.
Selections: Sex, business type, state/SCF/ZIP
Cost: $90/M
Contact: Names & Addresses, Inc., 847-850-1012


direct listline

New Lists

Telebrands Product Buyers

The 507,596 people on this list bought merchandise from direct response TV and space ads. Products purchased include AbForce, Salon Shaper, Potty Putter and the American flag kit. Two-thirds of the buyers listed are female. The average order is $50.

Cost: $80/M

Selections: Monthly and last-three-month hotlines, monthly credit card buyers, telephone numbers, product category, dollar amount of purchase, credit card buyers, multibuyers, source, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Windows DB E-mail Addresses

These 158,423 CMP requesters agreed to receive product and information offers from third parties. Names and e-mail addresses come from the subscriber lists of InformationWeek, InternetWeek and Network Computing. These professionals either use Windows-based software or have purchasing influence related to their company’s computer systems.

Cost: $400/M

Selections: Job function, number of employees, primary business, products specified, state/SCF/ZIP

Contact: Rubin Response Management Services Inc., 847-619-9800

Promo Greeting Card Buyers

Identifies 882,000 buyers of these cards, which cover a range of occasions from moving to


DIRECT Listline

North American Affinity Clubs

This enhanced database is new to Names and Addresses. It contains the names of 2.2 million active active subscribers. The database is made up from club membership programs that include Handyman Club of America, North American Fishing Club and North American Hunting Club.
Cost: $85/M
Selections: Occupation, last-three-month, age of adult, age of child, gender, income, interest, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

HomePoint-Medical Professionals
This new list contains 2.8 million records. They are individuals involved in the medical profession across the U.S.
Cost: $65/M
Selections: Type of practice, gender, telephone numbers, home/business, state/SCF/ZIP

Roadbike Magazine Blow-ins
RoadBike is the new name of the Motorcycle Tour & Cruiser magazine. There are 84,000 blow-ins and bind-ins in this program.
Cost: $30/M for blow-in and $35/M for bind-ins
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Jessica London Enhanced
This 542,000-name file is now enhanced with adult age, income, presence of children and lifestyle information. The average income of these catalog buyers is $40,000.
Cost: $100/M
Selections: Last-one-, last-three- and last-six-month hotlines, geographic, age, gender, gender of child, income, interest, occupation, presence of children, last purchase, dollar amount spent
Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

FamilyFun.com

Mal Dunn Associates and Disney Online have launched the FamilyFun.com e-mail subscriber list. The opt-in e-mail list includes the names of 131,811 e-mail newsline subscribers. It is tied to a parenting and family focused Web site. Most of these consumers are female, with a median age of 34. They have an average household income of $58,300 and 88% have children under 18 living at home. The source is online registration.
Selections: Age, gender, geography, interest, recency
Cost: $180/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Potlatch Catalog
Estee Marketing Group Inc. is offering the Potlatch catalog buyers list. Potlatch carries Native American crafts and woven goods, including baskets, apparel, crafts and jewelry. The average order is $110.
Cost: $100/M
Contact: Estee Marketing Group Inc., 914-235-7080

Middle East E-Mail
1 Stop Data Ltd. Has introduced an opt-in e-mail list of senior-level executives, mostly in the Middle East. The file has 70,000 names, including 60,000 execs working in countries like Bahrain, Iran, Jordan, Kuwait, Lebanon, Oman, Qatar, Syria, Saudi Arabia and the United Arab Emirates. Another 12,000 work in Europe, the United States and the Asia-Pacific region.
Cost: 250 pounds sterling/M
Contact: 1 Stop Data Ltd., 44-020-8947-1011

GiftPax Sampling Programs
Lifestyle Change Communications is representing the GiftPax New Mother and Mom-To-Be sampling programs. The New Mother program reaches roughly 3.6 million new mothers within 48 hours of their child


DIRECT Listline

Care-A-Lot Pet Supply Warehouse

This file of pet lovers now includes magazine subscriber and donors to charity selects. More than 43,600 of these animal aficionados have been tagged as magazine readers, and 22,563 have made a contribution to a charity. The entire file consists of 111,804 individuals who have either made a purchase or requested information from this catalog. Those that have made a purchase have spent an average of $39 per sale. The list consists of direct mail and Internet buyers.
Cost: $90/M
Selections: 12-month buyers, 12-month paid requestors, gender, state/SCF/ZIP
Contact: Midwest Direct Marketing, 913-686-2220

The Wright Brothers Collection
Within the past 12 months, 29,023 aviation enthusiasts have made a purchase from this catalog, which offers flying-related books, videos, prints, clocks, apparel and other merchandise. Many of the offerings hearken back to the days of barnstorming pilots. Orders average $85, and all of the individuals on this file have come in through direct mail.
Cost; $95/M
Selections: Last 60-, last 90-day, last-six-month buyers, last-24-month buyers, state/SCF
Contact: Names and Addresses, Inc., 847-465-1500

FamilyFun.com Email Names
There are 131,811 active e-mail subscribers to this Web site, which offers quick answers and useful ideas for handling life’s everyday challenges. The site features family-focused activities and ideas. All of the names on the list are opt-in. Nearly nine in ten are female, and 80% are married.
Cost: $180/M
Selections: Six-month hotline, age, gender, interest, geography
Contact: Mal Dunn Associates, 845-278-1200

Tender Heart Treasures Catalog
This file now features selects for customers that have made purchases in excess of $75 or $100 on the catalog’s country giftware and accessories. Within the past 12 months 300,000 shoppers (mostly women) have purchased offerings that include unique yard stakes, garden accents, baskets, kitchenware, holiday merchandise and more. The list is entirely direct mail generated.
Cost: $90/M
Selections: Monthly, three-month hotline, datamatched with enhanced activities, age, presence of children, household income, lifestyle, multi-buyer, $100+, $75+, $50+, $20+ selects, credit card/cash payment, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


DIRECT Listline

Netexec@work

A list that is created and maintained by the Network Executive Research Center, which is a West Coast-based research and datasource compiler for the publishing, business-to-business and Internet communities. Some 4.2 million Web principals are identified, along with 3.4 million financial managers and 900,000 Web technicians. All the names were gathered online.
Cost: $125.M
Selections: Telephone numbers, gender, state/SCF/ZIP
Contact: TLC Listworks, 914-769-7100

HomePoint-WorkForce
This new list names 620,000 people who perform skilled trades. Reach engineers, plumbers, contractors and electricians at their home address. These people work long hours and don’t have time to shop, so they are ideal candidates for direct marketing.
Cost: $65/M
Selections: Gender, home, business, telephone, type of trade, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550

Jessica London
This file is enhanced with adult age, income, presence of children and lifestyle information. This catalog features apparel from size 14W to 34W. The average unit of sale is $85.
Cost: $100/M
Selections: 30-day, last-three-, last-six- and last-12-month buyers, geographic, age, gender, gender of child, income, interest, occupation, presence of children, last purchase, dollar amount spent
Contact: Millard Group Inc., 603-924-9262

Tender Heart Treasures
The Tender Heart Treasures catalog offers new dollar selects to their file of 300,00 last-12-month buyers. Mailers can identify the higher ticket buyers who spend $75 and $100 and other amounts on distinctive home accents. The file is predominantly composed of females. The source is 100% direct mail.
Cost: $90/M
Selections: Age, presence of children, household income, lifestyles, multi-buyers, dollar selects, credit card/cash, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


DIRECT Listline

New Business Database by Market Force

American List Counsel has introduced a new B-to-B database–the New Business Database by Market Force. It lists 1.5 million new businesses Started in the last 12 months. The file is updated each week with data from city, county and state incorporation records. Included are 827,000 home-based businesses.
Selections: Business type, location type, white collar, blue collar, hotline, phone numbers, SIC
Cost: $150/M
Contact: American List Counsel, 800-ALC-LIST

Birthday Express
Fasano and Associates is offering the Birthday Express catalog buyer’s list. It includes the names of 311,546 one-year buyers, and 48,232 three-month hotline names. These customers have purchased tableware, decorations, and favors for children’s parties. The average unit of sale is $60, and all the buyers are female. The source is direct mail.
Selections: Age/sex of child, dollar amount, state/SCF/ZIP
Cost: $95/M
Contact: Fasano and Associates, 818-728-9030

Dermal Tone
LH Management Division has been named manager of the Dermal Tone facial exercise and treatment buyer list. The 107,000 12-month buyers on this file responded to a 30-minute infomercial on the subject of toning up their facial features. Their average age is 30, and they have an average household income of $40,000.
Selections: Recency, telephone, sex, state/SCF/ZIP
Cost: $100/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Tool Crib</>
An updated file of Tool Crib catalog buyers is available from Names and Addresses Inc. The list includes 116,000 12-month buyers, and 35,000 90-day purchasers. These purchasers, mostly men, purchased woodworking and homebuilding tools, contributing an average unit of sale of $280. The sources are direct mail and space ads.
Selections: State/SCF/ZIP
Cost: $110/M
Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Modern Bride

Millard Group took over management of this file as of April 1. It contains 75,830 active subscribers, all of whom are planning their wedding, honeymoon and home. Modern Bride also offers information regarding successful marriages, including shared decision making, financial planning, career advancement and family planning. Readers spend an average of $11.97 for six issues.
Cost: $100/M
Selections: One-, three-, six-month hotline, expires, business


DIRECT Listline

Salesian Missions Spanish-Speaking Donors

This file consists of 115,494 Spanish-speaking mail order buyers or donors who have responded to Spanish-language mailings, and buyers or donors who have Hispanic surnames and have responded to English-language mailings. They have sent money or bought merchandise to help the Salesians.
Cost: $90/M
Selections: Three-, 12-month Spanish speaking, three-, 12-month Hispanic surnames, six-month hotline, $5+, $10+ donors/buyers, geographic selections
Contact: Estee Marketing, 914-235-7080

American Society of Civil Engineers Masterfile
All 700,136 civil engineers on this list have paid $170 per year for their memberships, and have purchased a variety of seminars, continuing education materials and journals in their field. The engineers on this list are responsible for building the world’s infrastructure, including bridges, tunnels, power generation and highways.
Cost: $150/M
Selections: ASCE members, journal subscribers, book buyers, seminar attendees, continuing education, international, Canadian, job function, business type, six-month hotline, membership grade, technical specialty, Internet user, other organizational affiliations, home/business address, geographic selects, age, household income, gender
Contact: Edith Roman, 845-620-9000

Modeled Republicans
This list of 571,631 Republican donors has been modeled from the Lighthouse List Republican donor database. All the names have been generated from telemarketing efforts.
Cost: $80/M
Selections: Telephone, state/SCF/ZIP
Contact: Lighthouse List Co., 800-684-2180

Leading American Conservative Donors
This list of 155,162 donors is a composite of several small files that have not previously been available. They have well-above-average incomes and education levels, and are excellent prospects for conservative fundraisers, opinion magazines and newsletters, political organizations and investment advice.
Cost: $110/M
Selections: Telephone number, gender, state/SCF/ZIP
Contact: Loring Direct Response, 845-708-0100


DIRECT Listline

Third Wave/DME

List Services Corp. has been appointed manager of the Third Wave/DME masterfile. The list includes the names of 2.2 million 24-month consumers who purchased merchandise from Carter & Van Peel, VKR, RBM, Brightlife and HealthHouse-USA. Included are 224,680 sweeps respondents. In addition, there are 1.3 million active names that have been Datamatch enhanced. The source is direct mail.
Selections: Gender, credit card, dollar amount, state/SCF/ZIP
Cost: $85/M
Contact: List Services Corp., 203-743-2600

CRN/Computer Reseller News
Rubin Response Management Services, Inc. has won management of the CRN/Computer Reseller News Opt-in E-Mail Address list. The file includes 28,996 opt-in e-mail addresses. These business people are qualified requestors of CRN/Computer Reseller News.
Selections: Primary business, job function, target markets, business activity, products/services
Cost: $400/M
Contact: Rubin Response Management Services Inc., 847-619-9800

Strategic Leadership Forum
Aggressive List Management is offering an updated membership list of the Strategic Leadership Forum. The 12,077 members include senior executives and corporate strategists who read Strategic Leadership Forum publications or attend its conferences. The sources are direct mail and word of mouth.
Selections: Title, industry, discipline, business address, state/SCF/ZIP
Cost: $300/M
For more information, contact Aggressive List Management, 847-304-4030

Homepoint Professionals
21st AZ Marketing is offering three new Homepoint masterfiles: medical professionals, professionals and workforce. The lists include 3.8 million medical professionals, 3.1 million professionals (architects, lawyers, counselors, stockbrokers) and 620,122 workers in skilled trades.
Selections: Male, female, phone, home, business, state/SCF/ZIP
Cost: $65/M
Contact 21st AZ Marketing, 631-293-8550


DIRECT Listline

Exporters to North America in Asia

Nearly 30,000 executives of public and private companies in the major trading countries of Asia are named. The source is credit data and company records.
Cost: $315/M
Selections: Country, telephone, fax
Contact: Bethesda List Center, 301-986-1455

Pilot Getaways
Some 10,000 active subscribers are available. They read this quarterly magazine to discover exciting destinations in the West. The source is direct mail, Internet and co-marketing efforts.
Cost: $95/M
Contact: Names and Addresses Inc., 847-465-1500

Carter & Van Peel/RBM Buyers
This list is updated with new enhancements and put through the NCOA process. These half a million people are direct mail-generated sweepstakes buyers.
Cost: $85/M
Selections: Datamatch/enhanced actives, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Nicor Gas Co. Inserts
This billing insert program for six-counties around Chicago has recently been updated. Some 1.4 million inserts go out monthly.
Cost: $35M
Contact: Aggressive List management, 847-304-4030


DIRECT Listline

Miles Kimball

These 1.6 million shoppers have purchased children


DIRECT Listline

NapaStyle

Millard Group Inc. is offering this file of 23,290 total buyers from this catalog of Mediterranean-style cooking all of whom are sourced from direct mail.
Selections: 3-, 6-, and 12-months, gender, state/SCF/ZIP
Cost: $110/M Contact: Millard Group Inc., 603-924-9262

NationsBest Pampered Beauties
KnowledgeBase Marketing Inc. is making available this file of 1,108,000 women with incomes over $30,000 who take care of their appearances and are sourced from multiple channels including response media.
Selections: Telephone numbers, state/SCF/ZIP
Cost: $65/M
Contact: KnowledgeBase Marketing Inc., 866-275-4526

Mosaic Performance Solutions Wireless Phone Buyers
? List Services Corp. is offering this first-time available ,list of 900,000 12-month wireless phone buyers sourced from direct mail, telemarketing and the Internet.
Selections: Credit card, age, gender, state/SCF/ZIP+4
Cost: $100/M
Contact: List Services Corp., 203-791-4191

Swell
Mokrynski Associates Inc. is offering this file of 83,174 12-month buyers from this catalog all of whom are sourced through direct mail.
Selections: Sex, state/SCF/ZIP
Cost: $110/M
Contact: Mokrynski Associates Inc., 201-488-5656


DIRECT Listline

DirectConnect-Business

There are 2.6 million key decision makers with purchasing power in this file. They are compiled from a number of businesses nationwide.
Cost: $90/M
Selections: Gender, title, number of employees, sales volume, job function, SIC
Contact: 21st AZ Marketing, 631-293-8550

NationsBest Stay-at-Home Moms
These 380,000 stay-at-home mothers do the shopping for the household and have an annual income of $40,000-plus. It was collected from multiple sources, including response data.
Cost: $65/M
Selections: Telephone
Contact: KnowledgeBase Marketing Inc., 866-275-4526

AM Debt Services Consolidation Masterfile
These149,716 consumers are actively seeking ways to gain control over their personal finances. They have contacted AM Services as their starting point for bringing consolidation and control over their credit card debt.
Cost: $70/M
Selections: Gender, State/SCF/Zip, e-mail, telephone
Contact: MetaResponse Group, 561-219-0365

Medical Equipment and Pharmaceutical Professionals in Asia
These 9,724 executives work at manufacturers, importers, exporters and major service companies supporting international business.
Cost: $315/M
Selections: Country, telephone, fax
Contact: Bethesda List Center, 301-986-1455


DIRECT Listline

Christianity Today International

These 129,180 gift givers and donors have been taken from the subscriber files of Christianity Today magazine, Today’s Christian Woman, Leadership, Marriage Partnership, Book and Culture, Christian Reader, Campus Life, Christian History and Christian Parenting Today. They have responded to a variety of direct mail and other direct response requests for charitable solicitations. The file consists primarily of married women between the ages of 25 and 54.
Cost: $100/M
Selection: Paid subscribers, subscriber by source, interests, gender, state/SCF
Contact: American List Counsel Inc., 609-580-2800

Mosaic Performance Solutions
These last-12-month buyers responded to direct mail, telemarketing or Web offers for a satellite TV and a monthly package ranging from $39.95 to $79.95 per month. There are 250,000 last-12-month buyers.
Cost: $110/M
Selections: Monthly and quarterly hotline, credit card, age, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Falwell Liberty Donors
There are 46,000 zero-12-month donors to Jerry Falwell’s Liberty Broadcasting Network and Liberty Alliance appeals. These Christians are interested in restoring family values to America.
Cost: $95/M
Selections: 13-24- and 25-48-month donors, 0-12-month non-donors, age, telephone numbers, gender, state/SCF/ZIP
Contact: Chester Mailing List Consultants Inc., 703-934-2700

DirectConnect–Lawyers
More than half a million lawyers paid to be included in an industry-wide resource directory. The file is updated through February.
Cost: $90/M
Selections: Gender, law firm size, age, telephone numbers, type of practice, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550


DIRECT Listline

Leading American Liberal Donors

Loring Direct Response is offering this new-to-market file of 261,086 active and current donors to liberal causes sourced from direct mail and telemarketing.
Selections: gender, telephone numbers, state/SCF/ZIP
Cost: $110/M
Contact: Loring Direct Response, 845-708-0100

NationsBest Active Singles
Knowledgebase Marketing Inc. is offering these 1 million consumers aged 18 to 40 who enjoy outdoor sports and physical fitness activities. They are sourced from response data.
Selections: gender, telephone, state/SCF/ZIP
Cost: $655/M
Contact: Knowledgebase Marketing Inc., 866-275-4526

IDG LAN E-Mail Database
IDG Communications List Services is making available this online file of 160,000 users of local area network products and services sourced from LAN selections of nine computer magazine e-mail subscriber files.
Selections: job title, industry, product specified, employee size, geographic
Cost: $275/M
Contact: IDG Communications List Services, 888-434-5478

Litigation Product Buyers From American Lawyer Media
Venture Direct Worldwide is offering this file of 44, 824 lawyers and legal executives who have bought law-related books, newsletters and workshops all sourced from direct mail.
Selections: state/SCF/ZIP
Cost: $160/M
Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

For the Love of Quilting

MSGi Direct is offering the subscriber file of For the Love of Quilting. The magazine, recently acquired by its editors, has 37,500 active paid subscribers, including 30,416 six-month paid hotline names. These readers spent $19.95 for six issues. Most are married homeowners with a household income of $40,000 or more. The source is direct mail.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: MSGi Direct, 215-968-5020

Swimming Pool Owners
A compiled masterfile of more than 2 million swimming pool owners is available from Act One Lists. The names were gathered from realty records, municipal and county licenses and both online and offline questionnaires. Almost 80% of the owners are males.
Selections: Age, gender, geography, marital status, telephone number, home value, home size
Cost: $85/M
Contact: Act One Lists, 1800-ACT-LIST

American Purchasing Society
The American Purchasing Society member list is now available with phone and fax numbers. These selects cost $65/M. The total file includes the names of 43,066 members/buyers. In addition, 30,878 records come with phone numbers and 12,353 with fax numbers. The members include purchasing managers and directors. The source is direct mail.
Selections: Title, industry, phone numbers, fax numbers, state/SCF/ZIP
Cost: $125/M base rate
Contact: Aggressive List Management, 847-304-4030

Figi’s Blow-In Program
Millard Group Inc. has introduced the Figi’s catalog blow-in program. Places are available in over 25-million 2002 catalogs. The audience consists mostly of college-educated females who own their own homes and have an average age of 43. The source is direct mail.
Cost: $35/M
Contact Millard Group Inc., 603-924-9262


DIRECT Listline

National Law Journal

This file of 19,400 active subscribers has been updated. The National Law Journal has the largest paid circulation of any weekly publication reaching the legal community. The source is 98% direct mail. The average household income of these attorneys is more than $200,000 a year.
Cost: $150/M
Selections: Business and home address, sex, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5160

Orvis Sporting Lifestyle
Two new selects are available for this catalog file, namely, 150+ dollar and 30-day hotline. These 140,000 last-12-month buyers have purchased from the Sporting Tradition and Orvis Fishing & Outdoor catalogs. The source is 100% direct mail sold.
Cost: $110/M
Selections: Last-three- and last-six-month buyers, 7-12-month and 13-24-month buyers, credit card, multi-buyers, product, average purchase, last purchase, $50, $75, $100 and $150 dollar amounts spent, gender
Contact: Millard Group Inc., 603-924-9262

Garden Gate
This new gardening magazine is directed toward the novice and expert gardener. The file names nearly 300,000 active subscribers. The source is 88% direct-to-publisher sold and 12% agent sold.
Cost: $95/M
Selections: Recency, lifestyle data, source, adult age, child age, income, sex, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Peace Frogs Catalog
Nearly 30,000 last-12-month donors/contributors have been added as new selects to this file. This catalog offers apparel, posters, hats and home d


direct listline

New Lists

Arts & Entertainment

This file, sourced from Markets on Demand’s CoreBase database, includes 271,000 e-mail and postal records. These people have expressed a general interest in the arts and culture. Information on the list is updated daily. This is one of eight consumer interest specialty files recently added to the company’s line.

Cost: $130/M (e-mail addresses); $85/M (postal addresses); $205/M (both)

Selections: Length of residence, marital status, household income, known homeowner, known renter, presence of children, number of children in household, additional interests (per interest), direct mail buyer, exact age, ethnicity, education, gender, state/SCF

Contact: Markets on Demand, 866-956-4646

GNC Gold Card Members

These 2.7 million health-conscious consumers purchased the General Nutrition Center gold card within the past 12 months. The card entitles them to savings on every product sold in a GNC store. Those listed are interested in vitamins, herbs, sports nutrition and diet items. Cardholders sign up through in-store solicitation and direct mail efforts.

Cost: $95/M

Selections: Last one-, three- and six-month membership purchases, total file, age ranges, products purchased, gender, state/SCF/ZIP

Contact: Mokrynski & Associates Inc., 201-487-8181

Stock Market Trackers

Within the past 12 months the 89,880 individuals on this list bought a software program that enables them to chart and track the stock market and the futures market. Those on the file tend to be short-term frequent traders. They made their software selections in response to direct mail solicitations.

Cost: $110/M

Selections: Last three-, six- and 24-month responders, state/SCF

Contact: Midwest Direct Marketing Inc., 913-686-2220

Magellan’s

All 185,012 named here purchased a variety of travel-related merchandise from this catalog. They spent an average of $95.

Cost: $116/M

Selections: Last 30- and 60-day buyers, last-six-month buyers, last 13- to 24-month buyers, last six- and 12-month inquirers, last six- and 12-month Internet buyers at postal address, dollar amount of purchase, multibuyers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Preferred Physicians DB

The 465,207 doctors listed here filled out a detailed questionnaire to receive a copy of the Physicians Desk Reference. They were solicited by direct response. Additional information was gathered from state licensing boards and residency matching programs.

Cost: $80/M

Selections: Board certified, business/home address, age/date of birth, primary specialty, secondary specialty, type and size of practice, title, state of licensure, accepts payment by credit card, presence of office manager, number of patients, number of prescriptions, preferred method of receiving products, method of completing continuing medical education, educational interest, preferred language, phone number, state/SCF/ZIP

Contact: Aggressive List Management, 847-304-4030

Consultants E-mail File

These 47,643 business consultants provide expertise to industries such as manufacturing, engineering, government, education, research and development, retail and more. They use the Thomas Register as a business research tool.

Cost: $425/M

Selections: U.S., foreign and Canadian consultants

Contact: MetaResponse Group Inc., 953-360-0644

Internet/PC Enthusiasts

These 34,000 PC users spent some $685 to learn more about instructional opportunities from Education Direct. Those on the list reportedly are interested in programming, Web page design, desktop publishing, PC repair and related PC technology careers. They have found these online education programs via direct mail, package inserts, space ads and television ads.

Cost: $85/M

Selections: Last-12-month and quarterly Internet buyers/inquirers, PC enthusiast last-12-month, quarterly and monthly inquirers, PC enthusiast monthly buyers, age, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Federal Computer Week

This newspaper is read by more than 106,000 information technology decision-makers in the federal government. Readers come in through direct mail solicitations. Most subscribers are authorized to buy computers, software and services for their agencies.

Cost: $175/M

Selections: Business/industry, job function, business/home address, amount spent on computers, number of PCs individual buys/recommends, purchases product with credit card, software product purchase, purchase involvement, state/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

Collage

The 7,466 individuals on this file spent an average of $85 per order from this catalog within the past 12 months. They bought writing instruments and fine paper. Three-quarters of the buyers are female. Names are generated entirely from direct mail.

Cost: $150/M

Selections: Last-24-month buyers, gender, state/SCF/ZIP

Contact: Fasano and Associates, 818-728-9030

Woodworkers Warehouse

These 237,307 craftsmen signed up to receive direct mail solicitations while shopping at one of 98 Woodworkers Warehouse stores. Nearly all of those listed are men.

Cost: $85/M

Selections: Last-six-month buyers, last 30- and 90-day buyers, dollar amount spent, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Bassin’

This file offers the names of 93,665 who subscribed over the last 12 months to Bassin’, a how-to fishing magazine. Also available is a hotline with 31,665 last-three-month subscribers. The average unit of sale is $15.95 and 70% of readers are men. The median age is 47. Sources include direct mail, the Internet and package inserts.

Cost: $80/M

Selections: Monthly hotline, gender, state/SCF/ZIP

Contact: Direct Media Inc., 203-532-2501

Paper Access

This is a file of 65,000 last-12-month mail order buyers. Paper Access sells business paper (letterhead), recycled paper and paper for various office equipment and writing tasks.

Cost: $110/M

Selections: Last-24-month buyers, business and home addresses, gender, state/SCF/ZIP

Contact: VentureDirect Worldwide, 212-684-4800

United Fitness of America

Recently 660 individuals spent $39.95 for FastAbs, an electronic muscle stimulation device. Most are women, and all responded to an infomercial. They are credit cardholders, and are said to be prospects for other credit-related offers as well as self-improvement, health and fitness and general merchandise promotions.

Cost: $80/M

Selections: Monthly hotline, telephone number, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Euromoney

This database features 570,000 senior and midlevel managers who work at U.S. corporations. Many have international dealings. Individuals on the list are active subscribers to Euromoney magazines, book buyers, conference and seminar attendees. The list also consists of information taken from directories.

Cost: $250/M

Selections: Job function, geographic areas of interest, industries, profession, gender, state/SCF/ZIP

Contact: Kroll Direct Marketing Inc., 609-275-2900

Arcamax

The Arcamax buyers list includes 263,000 who made a purchase in the last month at a reduced price. Consumers bought books, software and other products online from Arcamax.

Cost: $90/M

Selections: Dollar amount of sale, areas of interest, telephone, e-mail, gender, state/SCF/ZIP

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Craft Lovers

The 358,000 individuals on this file opted in to receive offers on crafts. E-mail and postal addresses are available for each record. The source is online registrations. The file is updated daily.

Cost: $130/M (e-mail addresses); $85/M (postal addresses); $205/M (both)

Selections: Length of residence, marital status, household income, known homeowner, known renter, presence of children, number of children in household, additional interests (per interest), direct mail buyer, exact age, ethnicity, Mosaic cluster code, education, gender, state/SCF

Contact: Markets on Demand, 866-956-4646

American Running Assoc.

There are 52,259 active members in this nonprofit educational association of exercisers, health professionals and organizations. Members promote health and physical fitness for all Americans. The file is made up of individuals who paid $25 through direct mail solicitations for annual memberships.

Cost: $80/M

Selections: Total members, three-month active members, expired members, business/home address, gender, state/SCF/ZIP

Contact: VentureDirect Worldwide Inc., 212-684-4800

Account Activity

CMP E-mail Files

CMP Media LLC recently named Rubin Response Management Services Inc. to oversee five of its opt-in e-mail files. They are InformationWeek (with 100,000 e-mail addresses); InternetWeek (70,000); Network Computing (82,000); TechWeb (23,000); and Windows Magazine (2,000). (Note that the figures given are preliminary counts of opt-in e-mail addresses.) In addition to the individual files, CMP has created some 10 databases containing postal and e-mail addresses that have been compiled from a combination of InternetWeek, InformationWeek and Network Computing magazines. The files formerly were managed by NetCreations’ Postmaster Direct division.

Cost: $400/M

Contact: Rubin Response Management Services Inc., 847-619-9800

Lillian Vernon

ALC of New York LLC is the new manager of Lillian Vernon’s 2.7-million-name master file of mail order buyers as well as 9 other related files. They are the enhanced database (with 2.7 million names); Lilly’s Kid (521,000); Favorites (372,000); Neat Ideas (111,000); Christmas Memories (126,000); Personalized Gifts (233,000); Sales & Bargains (280,000); Lillian Vernon Gardening (71,000); and Internet Buyers at Postal Address (297,000). The catalog shoppers that are named on these lists spent an average of $55 per sale. The previous manager was Millard Group Inc.

Cost: $101/M (master file)

Contact: ALC of New York LLC, 212-381-1735

Female Investors

MetaResponse Group has been named manager of the Weiss Research Inc. newsletter subscriber lists. One is the female investors file, which contains the names of 47,308 women who purchased one or more financial newsletters, books or special reports. The source is direct mail.

Cost: $105/M

Selections: E-mail, recency, state/SCF

Contact: MetaResponse Group, 954-360-0644

Idea Art

American List Counsel Inc. is now managing the Idea Art file naming 71,100 last-24-month buyers. Small business owners and graphic design department heads are listed. They spent about $200 per order on such items as letterhead paper and invitations. Purchases are made online and by catalog, telephone and fax.

Selections: Last three- and six-month hotlines, small office/home office, inquirers, dollar amount of sale, new/repeat buyers, gender, state/SCF/ZIP

Cost: $126/M

Contact: American List Counsel Inc., 1-800-ALC-LIST

Lillian Vernon PIP

Inserts go out with some 3 million packages a year. Recipients are customers who made purchases from the following catalogs: Lillian Vernon, Favorites, Lilly’s Kids, Christmas Memories, Gardening Book, Neat Ideas, Private Sale and Personalized Gifts. Buyers’ average annual income is about $62,000. Almost all are women, 75% are married and 82% are college educated and homeowners. Direct Media Inc. is the new manager of this program. It was previously overseen by Millard Group Inc.

Cost: $65/M

Contact: Direct Media Inc., 203-532-3795

Card Decks & Inserts

Divers Direct

Leon Henry Inc.’s LH Management Division is offering placements in Divers Direct’s package insert program. Consumers purchase scuba and snorkeling gear and can choose from a wide selection of other diving equipment from this mail order cataloger.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Yves Rocher PIP

Inserts are mailed with statements to customers who selected delayed billing options when purchasing Yves Rocher’s hair and body beauty products. There will be 430,000 first-effort opportunities and 180,000 second-effort opportunities during 2002. Customers spent an average of $38 through direct mail campaigns and package insert programs.

Cost: $55/M (first effort); $45/M (second effort)

Contact: Stanton Direct Marketing, 603-672-3338

Wizard

Approximately 3.3 million inserts are polybagged as part of this publication’s ride-along program. Wizard is a magazine about comics. Each month, its polybag gets filled to the brim with free cards, posters, comics, numerous special offers and lots more.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

IDG LAN e-Mail Database

IDG has introduced the IDG LAN e-mail database, an unduplicated built from LAN selections on several IDG subscriber lists. These include CIO, Computerworld, eMediaweekly, InfoWorld and Network World. This list was previously available only as a postal file. The list is permission-based.
Selections: Job title, industry, product, computer type, employee size, geography, LAN operating system.
Cost: $275/M
Contact: IDG Communications, 888-434-5478

Orvis
Two new selections have been added to the Orvis data card—a 30-day hotline, and $150+ buyers. The file, which has 813,769 12-month names, includes 134,000 30-day buyers. These purchasers have spent an average of $125 for apparel, gifts and hunting and fishing equipment. Their average household income is $80,000. The source is direct mail.
Selections: 30-day hotline, three-month hotline, gender, credit card, multi-buyers, state/SCF/ZIP
Cost: $136/M for 30-day buyers, $156/M for $150+
Contact: Millard Group Inc., 603-924-9262

Technology in Practice
Aggressive List Management is offering the updated e-mail subscriber file of Technology in Practice, formerly Internet Healthcare. The list includes the names and Readers are IT executives at hospitals, managed care plans and other healthcare companies. The source is 100% direct request.
Selections: Title, industry, state/SCF/ZIP
Cost: $300/M
Contact: Aggressive List Management, 847-304-4030

NextStep Nutritionals—Men’s Daily Essentials
This list of men who have purchased multiple nutritional products is available from List Counsellors, Inc. There are 32,167 three-month buyers who spent an average of $67. Their average age is 55, and they have a median income of $40,000. Most are married homeowners.
Selections: Geography, telephone numbers
Cost: $100/M
Contact: List Counsellors Inc., 609-259-0600


DIRECT Listline

Time Life Country

New to the market is the Time Life Country list, a masterfile of country music buyers from Time Life and Heartland Music. The list, available through Millard Inc., contains 433,520 actives including 232,560 30-day hotline buyers. Most of these purchasers are married homeowners .They have an average age of 42, and an average income of $45,000. Slightly more than half are women. The source is direct response.
Selections: 30 day, three month, six month, multi buyers, paid, demographics, gender, music interest, state/SCF/ZIP
Cost: $90/M
Contact: Millard Group Inc., 603-924-9262

Motherwear
Fasano and Associates is offering the Motherwear buyers/inquirers file. The catalog and Web site offer clothing for nursing mothers. The list has 119,487 names, all women’s. The average unit of sale is $127. The source are direct mail and the Internet for the buyers, and space ads and the Internet for requesters.
Selections: Dollar amount, buyers only, state/SCF/ZIP
Cost: $95/M
Contact: Fasano and Associates, 818-728-9030

High-Tech Corporate Managers
A new file of high-tech corporate managers with their opt-in e-mail addresses is available from Rubin Response Management Services Inc. The file contains 114,881 addresses. The list combines the requestors of InformationWeek, InternetWeek and Network Computing magazines.
Selections: Geographic, primary business, job function, number of employees, operating systems
Cost: $400/M
Contact: Rubin Response Management Services, Inc., 847-619-9800

The DeSantis Collection
Edith Roman Associates has introduced the DeSantis Collection Catalog Blow-in program. The blow-ins will be inserted in 375,000 fall/holiday 2002 catalogs. The customers range in age from 45 to 60, and have income of more than $100,000. The average order is $175.
Cost: $30/M
Contact: Edith Roman Associates, 1800-223-2194


Direct Listline

Edwin Watts Golf Shops

Venture Direct Worldwide, Inc. is offering the updated mail order buyers list of Edwin Watts Golf Shops. The file has 311,526 12-month buyers and inquirers, including 90,040 three-month names. The average unit of sale is $200 to $250. Most of the purchasers are men. The source is direct mail.
Selections: age, buyer/inquirer, children, credit card, incoming, state/SCF/ZIP
Cost: $105/M
Contact: Venture Direct Worldwide Inc., 212-684-4800.

Congregational Protestant Donors
The updated Congregational Protestant Donors list, formerly known as Protestant Donors to Charitable Religious Causes, is available from Adrea Rubin. The file contains the names of 4.3 million donors, with 1 million three-month hotline names. Three fourths of the donors are females. Each has indicated their religious affiliation. The source is direct response.
Selections: Gender, e-mail, state/SCF/ZIP
Cost: $90/M
Contact: Adrea Rubin, 212-983-0100

Christianity Today International
American List Counsel has been named manager of The Christianity Today International masterfile. It includes the names of 604,600 active members and subscribers to Christianity Today International’s ten publications. These members have an average income of over $50,000, and spend over $38 million a year on books. The sources are direct mail and direct response.
Selections: Hotlines, age, age of child, credit card, ethnicity, gender, household income, marital status, state/SCF/ZIP
Cost: $90/M
Contact: American List counsel, 800-ALC-LIST

Things Remembered
Now available from MetaResponse Group is the Things Remembered corporate gift buyers file. The 133,493 buyers include directors, business owners and HR directors who have purchased personalized gifts for employees and clients. The average sale is $75. The sources include direct mail catalogs, the Internet, and retail stores.
Selections: Gender, recency, address type, state/SCF/ZIP
Contact: MetaResponse Group, 954-360-0644


DIRECT Listline

Electronic Commerce World

This file from Aggressive List Management includes the names of 17,493 subscribers to Electronic Commerce world, with e-mail addresses. The readers include presidents, chief information officers, IT directors and chief financial officers. The average sale is $45.
Selections: A/B split, title, function, industry, state/SCF/ZIP
Cost: $300/M
Contact: Aggressive List Management, 847-304-4030

Stocks on the Move
The Stocks on the Move-Weiss research file, formerly known as Sagami’s Scientific Investing, now contains 15,502 active names and 13,329 expires/cancels. The subscribers are high-risk investors. The average unit of sale is $140. The source is direct mail.
Selections: Address type, gender, state/SCF/ZIP
Cost: $195/M
Contact: MetaResponse Group, 954-360-0644

Brake & Front End
Statlistics has released an updated count for Brake & Front end magazine subscriber file. The list contains the names of 39,783 active subscribers. These readers are auto repair shop owners and professional mechanics who specialize in undercar repair.
Cost: $110/M
Contact: Statlistics, 203-=778-8700.

Cars & Parts Magazine Statements & Renewals
Cars & Parts Corvette is offering placements in its statements and renewal mailings. There are 48,000 availabilities per year, or 4,000 per month. The subscribers have an average age of 48, 95% are male, and 80% are homeowners.
Cost: $60/M
Contact: LH Management Division, 914-723-3176


DIRECT Listline

Multichannel News E-mail

This e-mail list identifies 6,000 cable industry decision-makers. They are good prospects for professional seminars, computer systems and software and business publications, among other products.
Cost: $425/M
Selections: Business type, recency, telephone numbers, title, acquisition source, state/province/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958

DM Review
This is a file of nearly 35,000 e-mail addresses. They are qualified subscribers to this publication covering business intelligence, e-business and customer relationship management.
Cost: $300/M
Selections: Job function, industry, annual revenue, purchasing influence, operating systems, databases/applications, state/SCF/ZIP
Contact: Aggressive List Management, 847-304-4030

Yves Rocher Billing Statement
Inserts ride along with statements to customers who have selected a delayed-billing option to monthly offers. Yves Rocher offers beauty products for the hair, skin and body. Some 430,000 inserts will go out during the first effort of 2002. Some 180,000 will go out for the second effort.
Cost: $55/M for first effort; $45/M for the second effort
Contact: Stanton Direct Marketing Inc., 603-673-1933

Anime Invasion
Some 98,000 inserts are blown in the Wizard Entertainment special publication of Anime Invasion, the best-selling guide for all things relating to comics.
Cost: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Telebrands Corporation Product Buyers

These 507,596 individuals have purchased a variety of merchandise from direct response television and space ads. Products purchased include AbForce, Salon Shaper, Potty Putter and the American Flag kit. Two-thirds are female, and they have spent an average of $50 per order.
Cost: $80/M
Selections: Monthly, last three month hotline, monthly credit card buyers, telephone numbers, product category, dollar amounts, credit card buyers, multi-buyers, source, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Windows Database Opt-in E-mail Addresses
These 158,423 CMP requestors have indicated their willingness to receive third-party product and information offers. The names and e-mail addresses have been taken from the subscriber lists of InformationWeek, InternetWeek and Network Computing. These professionals either work with Windows-based software or have purchasing influence related to their company’s computer systems.
Cost: $400/M
Selections: Job function, number of employees, primary business, products specified, geographic
Contact: Rubin Response Management Services Inc., 847-619-9800

Health Data Management Subscribers with E-mail Addresses
These 12,113 subscribers to this health data information technology publication have paid $98 to receive their subscriptions. The file consists of executives and managers, as well as health care providers, all of whom are interested in information automation, networking and inter- and intranet resources.
Cost: $300/M
Selections: Industry, title, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Promotional Greeting Card Buyers
There are 882,000 buyers of these cards, which cover a variety of situations, including moving, collections and “call for order” opportunities. Seven in ten buyers are male, and they spend an average of $50 per order. Sales are generated exclusively through direct mail.
Cost: $95/M
Selections: Hotline, recency, state, ZIP
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

U.S. Historical Society

Names and Addresses, Inc. is offering the membership file of the U.S. Historical Society. The list includes the names of 57,677 active members who have purchased products worth anywhere from $50 to $10,000. The sources are space advertising and direct mail.
Selections: Sex, dollar amount, state/SCF/ZIP
Cost: $90/M
Contact: Names and Addresses, Inc., 847-465-1500

American Demographics
The American Demographics magazine subscriber file is now managed by Statlistics. It contains the names of 16,163 subscribers, including 11,421 telemarketing names. The magazine, which covers consumer markets in terms of demographics, lifestyles, media preferences and purchasing behavior, is published by Primedia Business.
Price: $130/M
Contact: Statlistics, 203-778-4839

Multichannel News
Now available from Cahners Business Lists is the Multichannel News e-mail list. The file contains the names of 5,892 cable TV executives.
Selections: Acquisition source, business type, recency, telephone numbers, title, state/SCF/ZIP
Cost: $425/M

Contact: Cahners Business Lists, 1-800-323-4958

Mobile Computing Opt-in E-Mail Addresses
Rubin Response Management Services, Inc. is offering this database of 133,154 requesters who’ve expressed interest in e-mailed information about computer-related products
Selections: Geographic, primary business, job title, number of employees, operating systems, products specified
Cost: $400/M
Contact: Rubin Response Management Services, Inc., 847-619-0149


DIRECT Listline

Respiratory Therapists

This newly compiled file of 68.716 educated medical professionals is available from Fred Woolf List Co., Inc. They are interested in new developments in their field, often attending seminars and continuing education programs.
Selections: Phone, title address, State/SCF
Cost: $60/M
Contact: Fred Woolf List Co., Inc., 914-694-4466

Purity Products Health Products Mail Order Buyers
Venture Direct Worldwide, Inc. if offering 489,610 buyers of cutting edge nutritional supplements sourced from direct mail, space ads, infomercials and the Internet
Selections: Age, gender, income, dollar amount product, state/SCF/ZIP
Cost: $175/M
Contact: Venture Direct Worldwide, Inc., 212-684-4800

Mobile Computing Opt-in E-Mail Addresses
Rubin Response Management Services, Inc. is offering this database of 133,154 requesters who’ve expressed interest in e-mailed information about computer-related products
Selections: Geographic, primary business, job title, number of employees, operating systems, products specified
Cost: $400/M
Contact: Rubin Response Management Services, Inc., 847-619-0149

Fashion Fabrics Club
Names and Addresses, Inc. is offering 36,205 members of this club who purchase designer fabrics and sew their own clothes. The list is sourced from direct mail and space advertising.
Selections: State/SCF
Cost: $95/M
Contact: Names and Addresses, Inc., 847-465-1500


DIRECT Listline

Manage Magazine

Venture Direct Worldwide is offering an updated list of Manage magazine subscribers. There are 70,437 12-month names and 22,155 three-month recipients. Manage is the official publication of the National Management Association. Over half of the readers are mail, and 97% of the names are at home addresses. The sources are direct mail and space.
Selections: Business address, home address, sex, state/SCF/ZIP
Cost: $100/M
Contact: Venture Direct Worldwide, Inc., 212-684-4800

Human Resources Card Deck
Prentice Hall has set May 10 as the closing date for its June mailing of its Human Resources card deck. The deck will go to 50,000 buyers of Prentice Hall products, including business manuals, professional literature and reference books. These buyers are human resource and personnel professionals.
Cost: $36/M Contact: Prentice Hall Direct, 1-800-937-9970

Quick Money Opportunity Seekers
Available from Mail Marketing, Inc. is this file of 1.9 million opportunity seekers. These consumers have responded to “get-rich-quick” offers, including sweepstakes and casino promotions. The file also includes 493,891 quarterly hotline names. The source is direct response.
Selections: Age, income, lifestyle interests, children by age, gender, homeowner, marital status, state/SCF/ZIP
Cost: $70/M Contact: Mail Marketing, Inc., 201-750-3222

Fortnightly


DIRECT Listline

The Woodsmith Masterfile

There are 720,836 individuals in this file, each of whom has purchased Woodsmith, ShopNotes or Workbench magazines. Only direct mail straight-to-publisher sold subscribers have been included. They have their own in-home workshops. Nearly all are male.
Cost: $95/M
Selections: Multi-subscribers, 30-, 90-day, six-month subscribers, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Elsevier Science Respiratory Care Book Buyer
These 7,560 people have purchased at least one of a variety of books, including Respiratory Care: Principles and Practice, Neurological Rehabilitation, Perinatal and Pediatric Respiratory Care, and others, within the past three years. Nearly all the sales have been made through direct response media. Sales amounts range from $22-$75.
Cost: $95/M
Selections: Gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-604-4030

McGraw-Hill Electrical Engineering Book Buyers
During the past 12 months 3,800 electrical engineering professionals have purchased at least one offering from McGraw-Hill dealing with electrical construction, electrical code compliance or electric power generation and distribution. The books have been sold through direct mail and telemarketing efforts.
Cost: $115/M
Selections: Last-24-month buyers, gender, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-665-5160

All About Business Travelers
This new list of more than 1.1 million business travelers offers recency, frequency and monetary selects based on products they have ordered through the mail. The list has been compiled from a variety of data taken from private sources.
Cost: $95/M
Selections: Three-, six-month, 30-day hotlines, mail order categories, presence of children, age, income, homeowner, home value, gender, state/SCF/ZIP
Contact: Beach List Services Inc., 615-356-1100


direct listline

New Lists

LSC Mortgage Holders

This database contains some 17 million names, including 4.2 million FHA/VA mortgage holders and the interest rate they are paying, 2.1 million sub-prime borrowers and 10 million homeowners who meet all the underwriting guidelines. Prospects are selectable by lender classification.

Cost: $250/M (for FHA/VA names and high interest rate lenders)

Selections: Loan date, amount, market value

Contact: List Services Corp., 203-743-2600

Originals Casual Wear

A file naming 50,281 who made a purchase from this catalog over the last 24 months. Originals Casual Wear offers women’s sweatshirts, pants, earrings and other products. The sole source for the file is direct mail.

Cost: $90/M

Selections: Gender, dollar amount of purchase, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Guideposts Greeting Cards

Includes 133,320 last-three-month, 328,170 last-six-month and 462,200 last-12-month buyers.

Cost: $100/M (last-three-month buyers); $95/M (last six month); $90/M (last 12 month)

Selections: Purchases over $10, purchases over $50

Contact: RMI Direct Marketing Inc., 203-825-4616

Justsell.com

These 42,500 sales professionals registered to receive the twice-monthly Just Sell newsletter.

Cost: $275/M

Selections: None

Contact: MetaResponse Group Inc., 954-360-0644

Wellquest International

Identifies 357,364 buyers of beauty, health and personal improvement products. TV, space ads and direct mail are sources for the file.

Cost: $90/M

Selections: Last 30-, 60- and 90-day hotlines, gender, state/SCF/ZIP

Contact: Catalyst Direct Marketing Inc., 201-405-1414

ALA Booklist

This list names 22,260 subscribers to American Library Association Booklist. The magazine serves as a purchasing guide for school and public libraries. Ninety percent of those on the list are direct mail buyers, the remaining 10% conference attendees.

Cost: $95/M

Selections: Library type, state/SCF/ZIP

Contact: Aggressive List Management Inc., 847-304-4030

Electrical Contractor Mag Subs

These 79,387 readers include project managers, superintendents and executives in the electrical contracting industry. Readers are involved in communications data system projects, including voice, data and security. They work in residential, commercial, industrial, institutional and non-building settings. The file was generated from telephone research.

Cost: $145/M

Selections: Work type, job function, international, size of company, primary business, sales volume, gender, geography

Contact: Bethesda List Center Inc., 301-986-1455

Dog World

There are 45,800 active subscribers on this file. Professionals in the pet industry and longtime pet owners read Dog World to learn the latest news about canine care. Most subscribers are women; their average annual income is approximately $58,000.

Cost: $95/M

Selections: Last three-, six- and 12-month hotlines, six-month former subscribers, active Canadian subscribers, gender, state/SCF/ZIP

Contact: MacFan Lists, 949-855-8822

JobsOnline

An opt-in e-mail house file containing 1.8 million e-mail addresses. These prospects registered online and provided job and industry profiles.

Cost: $100/M

Selections: State/SCF/ZIP

Contact: NetCreations, 212-625-1370

Account Activity

Computer Graphics World

Statlistics is offering the Computer Graphics World list, one of several PennWell subscriber files it recently started managing. Included are the names of 57,911 active subscribers, 35,153 with e-mail addresses.

Cost: $155/M

Selections: Telephone number, e-mail address

Contact: Statlistics, 203-778-8700

PCS Physical Therapists

PCS Mailing List Co. is managing this unduplicated list of 156,298 physical therapists compiled exclusively from state licensing boards.

Cost: $65/M

Selections: Gender, state/SCF/ZIP

Contact: PCS Mailing List Co., 978-532-7100

Carus Publishing Subscribers

ALC of New York LLC is the new manager of Carus Publishing’s lists. The 11 files include the names of 1.1 million subscribers to Carus’ children’s publications, including Cricket, Babybug, Ladybug, Spider, Muse and Cicada.

Cost: $90/M

Selections: Active subscribers, expires, two-time-plus multibuyers, gift givers, state/SCF/ZIP

Contact: ALC of New York LLC, 212-924-1300

Card Decks & Inserts

Poland by Mail

This catalog offers European goods that are often hard to find in retail stores. The company sells Polish audiotapes, books and more by mail and online. Some 900,000 blow-ins and bind-ins are available annually.

Cost: $45/M (bind-in); $35/M (blow-in)

Contact: Leon Henry Inc., 914-723-9176


DIRECT Listline

American Bar Association

This newly managed file includes 300,000 members of the American Bar Association, the national voice of the legal profession. The source is 100% current membership and prospect list.
Selections: Specialty, area/concentration, company size, year of graduation, year admitted to Bar, student, business/home address, gender, state/SCF/ZIP
Cost: $105/M
Contact: Lake Group Media Inc., 914-925-2400

Cutting Edge Windows.net Technology Professionals
This new-to-market list offers more than 396,223 technology professionals who can influence he purchase of hardware, software, peripherals and services all sourced from direct mail.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: Worldata/WebConnect, 561-393-8200

McGraw-Hill Civil Engineering Book Buyers
VentureDirect Worldwide is offering 33,500 24-month engineers who work in structural, environmental, geotechnical and construction engineering who are sourced from direct mail and telemarketing.
Selections: Gender, business address, home address, state/SCF/ZIP
Cost: $105/M
Contact: VentureDirect Worldwide, 212-655-5134

Elsevier Science Nursing Book BuyersBR> Aggressive List Management is offering127,369professional month buyers of nursing reference textbooks within the past 18 months., They’re 95% sourced from direct response.
Selections: Product, gender, state/SCF/ZIP
Cost: $110/M
Contact: Aggressive List Management, Inc., 847-304-4030


DIRECT Listline

McGraw-Hill Business Book Buyers

There are 22,300 bdirect mail book buyers named on this file. Last-24-month buyers and buyers with telephone numbers are also available. These buyers have titles such as CEO, president, owner, partner and manager. The source is direct mail and telemarketing.
Cost: $120/M
Selections: Number of employees, sales volume, sex, subject, SIC, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-655-5160

TechnoBrands
ALC of New York, LLC has been named exclusive manager of the 317,000 name TechnoBrands file. The list of 12-month buyers of technology-based home, personal, health and pet products is new to the market
Cost: $105/M
Selections: Hotline buyers, level of purchase, age, credit cards, SCF, ZIP, state, gender
Contact: ALC of New York, LLC, (212) 924-1300

AtoZ Magazine Buyers
Available for the first time, this file features 450,000 customers who have purchased a magazine via a telemarketing offer, including 42,000 monthly hotline names.
Cost: $75/M
Selects: State, ZIP
Contact: Walter Karl, 845-620-0700

Seniors by Lifestyle E-Mail
These 124,000 seniors have opted in to receive third party promotions in categories such as pets, reading, sports, recreation and religious affiliation.
Cost: $235/M
Selects: income, credit card type, dwelling size, gender, home ownership, marital status
Contact: Dunhill International Lists, 800-386-4455


DIRECT Listline

Aviation Book Buyers

The McGraw-Hill aviation book buyers are professionals who have their fingers on the pulse of commercial and private aviation. The source for this file of 2,000 last-12-month buyers is direct mail and telemarketing. The average age of the customers is 50.
Cost: $115/M
Selections: Last-24-month book buyers, sales volume, number of employees, SIC, sex, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-655-5160

.NET IT Prospect Universe
This file identifies more than 415,000 technology professionals. They are open to high-tech offers.
Cost: $90/M
Selections: State/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200

American Academy of Medical Management
This file names 33,798 last-12-month buyers. They have attended seminars sponsored by the American Academy of Medical Management. The source is direct mail.
Cost: $170/M
Selections: Last-24- and last-36-month buyers, gender, title, telemarketing, fax, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Victorian Trading Co. Blow-in
Some 4.09 million inserts are blown into the Victorian Trading Co. catalog, which features gifts, jewelry and paper products styled in the Victorian manner. These mostly female mail order buyers have an average age of 45 and an average household income of $80,000.
Cost: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Processing

The 105,087 recipients of this plant operation and processing solutions magazine include engineers, research and development workers, plant operations and general administration personnel. The reader file is made up entirely of a BPA audited controlled circulation audience.
Cost: $125/M
Selections: Canadian recipients, province, one per company, buying influence, business/industry, title, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

The Real Source


DIRECT Listline

Paws ID Pet Tag Buyers

Midwest Direct Marketing, Inc. is offfering 158,611 affluent indivbidualas who have bought the protective Paws ID tags for their cats or dogs from getting lost tht are sourced from freestanding inserts, poins-of-purchase and the Internet. >
Cost: $75/M
Selections: Gender, age, income, demographics, breed, state/SCF/ZIP
Contact Midwest Direct Marketing, Inc., 913-686-2220

C-Level Excecutves form Sunbelt Software
Worldata & WebConnect is offering this list of 38,000 chief information, chief technology and chief operations officers all sourced from the Internet.
Cost: $125/M
Selections: State/SCF/ZIP
Contact: Worldata & WebConnect, 800-331-8102

St. Louis Construction News & Review
Names and Addresses, Inc., is offering this new-to-market file of 8,000 active subscribers to this controlled-circulation local industry journal.
Cost: $135/M
Selections: State/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Fluid Handling Systems
Aggressive List Management, Inc. is offering this file of 30.050 subscribers to this controlled circulation technical magazine for managers, engineers and purchasing executives in the power generation and water/wastewater industries.
Cost: $125/M
Selections: Title, business/industry, buying influence, state/SCF/ZIP
Contact: Aggressive List Management, Inc., 847-304-4030


DIRECT Listline

New Generation

Profile America List Co. has introduced an opt-in e-mail list of over 2 million Generation X and Y consumers. This double opt-in file also comes with postal addresses.
Selections: 30-day opt-in hotline, presence of credit card, gender
Cost: $150/M
Contact: Profile America List Co., 201-569-7272

C-Mart Buyers
JF Direct Marketing, Inc. is offering an updated file of 6 million Consumer Mart buyers. These consumers have used a loyalty card to acquire points within the national chain’s store buyer program. Items include housewares, clothing, automobile accessories, groceries and drugs.
Selections: Quarterly hotline, date of birth, gender, presence of children, dwelling type
Cost: $60/M
Contact: JF Direct Marketing, Inc., 914-762-8633

Sunbelt Software eDevelopers/eDesigners
Now available from Worldata/WebConnect is a file of 75,000 Web site professionals who have purchased products or requested information form Sunbelt Software. These IS pros recommend and purchase computer hardware, software and peripherals. The source is the Internet.
Selections: State/SCF/ZIP
Cost: $125/M
Contact: Worldata/WebConnect, 1-800-331-8102

Reason Magazine
Lake Group Media, Inc. has been named manager of the Reason magazine subscriber list. It includes the names of 56,221 active subscribers, including 37,670 active paid subs. Also available are 17,767 2001 expires. Reason covers news and ideas from a libertarian perspective.
Selections: State/SCF/ZIP
Cost: $115/M
Contact: Lake Group Media, Inc., 914-925-2400


DIRECT Listline

General Nutrition Co. Active Gold Card Members

These 2.7 million health conscious consumers have purchased the GNC gold card within the past 12 months. The card entitles them to savings on every product sold in a GNC store. They are interested in vitamins, herbs, sports nutrition and diet items. Cardholders sign up through in-store solicitation and direct mail efforts.
Cost: $95/M
Selections: Last one- three-, six-month membership purchases, total file, age ranges, products purchased, gender, state/SCF/ZIP Contact: Mokrynski & Associates Inc., 201-487-8181

Physicians Desk Reference
This file of 605,000 are healthcare professionals and business executives purchase the Physicians Desk Reference, or another authoritative drug reference book. All of them buy it by direct mail.
Cost: $135/M
Selections: 2000, 2001 and 2002 PDR buyers, telephone numbers, product type, class of trade, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Bronner’s Christmas Favorites
Bronner’s is a catalog that features holiday ornaments. Some 60,000 fourth-quarter 2001 buyers are available. The average unit of sale is $50. Cost: $120/M Selections: Fourth-quarter 2000 buyers, gender, state/SCF/ZIP Contact: Names and Addresses Inc., 847-465-1500

Weiss Research Fundraiser Rate
A new fundraiser rate is being introduced of $75 per thousand for this 238,000-name file. This master file is comprised of 100% direct mail buyers who have purchased one or more financial newsletters, books and/or special reports relating to finance, investments and the economy.
Cost: $75/M
Selections: Last-12-month, quarterly hotline, address type, gender, state/SCF
Contact: MetaResponse Group, 954-360-0644


direct listline

New Lists

Workbench

The 357,129 active subscribers to this magazine employ a hands-on approach to designing and remodeling their homes. Nine in 10 names have come in through direct mail channels.
Cost: $95/M
Selections: Last 30- and 90-day active subscribers, six-month active subscribers, renewals, female subscribers, last-90-day change of address, last-12-month expires, lifestyle data, adult’s age, child’s age, income, source, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Small Business Services

Identifies 257,675 individuals who purchased products and services for their new or small business. The file is entirely direct mail-generated and includes business owners, partners and managers.
Cost: $150/M
Selections: Last-12-month buyers with company name, last-12-month buyers with telephone numbers, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Marine Corps Apparel

The 12,715 service people listed bought apparel and gifts bearing the U.S. Marine Corps’ “Devil Dog” insignia. These customers, generated via the Internet and catalog mailings, spent an average of $25 per order. Most own their homes and earn an average income of $60,000.
Cost: $95/M
Selections: Gender, state/SCF/ZIP
Contact: Midwest Direct Marketing Inc., 913-686-2220

U.K. Sweeps Report Buyers

These British sweepstakes enthusiasts pay $14.95 to receive information on a potential prize payout report with the chance to win more than $500,000. There are 5,697 names on the list. A monthly hotline select is available for $10 more.
Cost: $175/M
Selection: Gender
Contact: Walter Karl, 845-620-0700

Spare Time Magazine

There are 1.2 million subscribers and recipients on this list. They read Spare Time to increase their income, using hundreds of money-making suggestions published in the magazine. Most of this file is sourced from direct mail.
Cost: $85/M
Selections: December hotline, business address, credit card, date of birth, home address, income, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5153

The Female Couch Potato

This master file contains the names of 1.1 million women — mail order buyers who reportedly indulge their passion for watching sports on TV, subscribing to cable and buying videos for their VCRs. Telephone numbers are available.
Cost: $80/M
Selections: Quarterly hotline, household income, marital status, age, lifestyle interests, children by age, length of residence, presence of credit card, homeowner, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222

Engineers by Specialty

This is a list of 360,000 engineers. They have purchased books, publications and other products relevant to their specialty. The source is direct mail and telemarketing.
Cost: $130/M
Selections: Gender, state/SCF/ZIP
Contact: Bethesda List Center Inc., 301-986-1455

STQE

This magazine, formerly known as Software Testing & Quality Engineering, has 7,744 active subscribers, all of whom came in through direct mail channels. A year’s subscription costs $75. Each issue focuses on information that software professionals can apply to their projects.
Cost: $220/M
Selections: Expires, international subscribers, Canadian subscribers, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

Registered Voters

This master file names 150 million registered voters throughout the United States.
Cost: $40/M
Selections: Contributors, ethnicity, telephone numbers, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0299

Editor and Publisher Subs

Nearly 20,000 subscribers to this newspaper industry publication are listed here. Those on the file reportedly have direct responsibility for purchasing goods and services for their companies. Names were taken from Editor and Publisher’s paid circulation files.
Cost: $135/M
Selections: U.S. daily newspaper listees, international yearbook, Canadian daily newspaper listees, e-mail addresses, job title, business/industry type, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 845-620-9000

Family Digest

The magazine’s file boasts 2.6 million African Americans (mostly women) who subscribe to Family Digest, a magazine dedicated to their careers, relationships, family and aspirations. The file is entirely generated from direct mail respondents.
Cost: $100/M
Selections: Adult’s age range, presence of children, telephone numbers, vehicle ownership, mail order responder by type, income, credit card users, length of residence, marital status, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550

Wireless Week E-Newsletter

This new e-mail file offers the names of 13,963 subscribers to this e-newsletter. It’s read by executives who like to keep up with the latest technical innovations in wireless communications.
Cost: $340/M
Selections: State/province/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958

Myrtle Beach Golf Holiday

This file boasts 192,984 avid golfers who responded to space ads in golf publications, as well as through the Internet, direct response TV ads and golf shows. These duffers requested information on golf vacations from more than 94 resorts throughout the Myrtle Beach area.
Cost: $80/M
Selections: Last 12-, 24- and 36-month inquirers, last-12-month Internet and Canadian Internet inquirers, Canadian inquirers, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Physicians at Home

There are more than half a million doctors on this file, which has been compiled from a combination of public and proprietary sources. All records are multisourced and verified.
Cost: $65/M
Selections: Specialty, phone number, marital status, veteran in household, presence of children by age range, year of birth, income, credit card holders, mail order products purchased, technology available in household, contributors and donors, homeowner and dwelling type, religious beliefs, ethnicity, languages in household, gender, state/SCF/ZIP
Contact: Compiled Solutions, 609-275-6452

Orbis Sight Flight

Direct Media Inc. is offering a list of contributors to Orbis, a nonprofit group devoted to saving sight. Both rentals and exchanges are available. The file includes 45,939 last-12-month and 77,459 last-24-month donors, all of whom gave high average gifts.
Cost: $80/M (Last-12-month donors)
Selections: Last 12-/24-month donors
Contact: Direct Media Inc., 203-532-3737

Brandweek

A file of 23,967 active subscribers to this newsweekly. Those listed are advertising, marketing and sales professionals.
Cost: $135/M
Selections: Job title, function, business address, gender, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 845-620-9000

Green Thumb Ladies

This master file names more than 3.7 million gardeners who are known mail order buyers. They can be targeted for such products as seeds, gardening books, tools and accessories.
Cost: $70/M
Selections: Household income, phone numbers, lifestyle interests, marital status, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222

Puerto Rican Tech Buyers

All 117,853 people on this file have been responsive to direct mail offers and are said to have an interest in the latest technology products. They spent an average of $100 per order and generally are receptive to Spanish-language promotions. The list has been sourced from DRTV respondents.
Cost: $80/M
Selections: Gender, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550

Account Activity

Pro Sound & Stage Lighting

Fasano & Associates has been named manager of the Pro Sound & Stage Lighting list. Pro Sound sells professional-quality audio, stage lighting and DJ equipment. The file includes the names of 40,000 last-12-month buyers and 90,000 last-12-month requesters, most of whom are males. The average unit of sale is $300. The sources are direct mail and the Internet.
Selections: Gender, state/SCF/ZIP
Cost: $110/M (last-12-month buyers)
Contact: Fasano & Associates, 818-728-9030

Mobile Computing Customers

This file is now managed by VentureDirect Worldwide Inc. It includes the names of 196,656 individuals who bought computer hardware and software accessories for mobile computing within the past 12 months. All names were taken from product information and warranty cards.
Cost: $135/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide Inc., 212-684-4800

Island Outpost

MSGi Direct is the new manager of this 78,000-name listing of upscale travelers. Island Outpost locations include resorts, villas and condos in South Beach, Jamaica and the Bahamas. Most of these individuals are age 35 or older, and 75% of them have children at home. Names were taken from online and mail order sources.
Cost: $95/M
Selections: Credit card type, gender, income, age, state/SCF/ZIP
Contact: MSGi Direct, 917-339-7100

Card Decks & Inserts

Boardroom’s Book Buyer PIP

Boardroom Inc. anticipates 1 million opportunities this year for its new package insert program. The monthly PIP places marketing material into all of its titles, including “The Big Black Book,” “The Bottom Line Money Book,” “The Bottom Line Yearbook” and “The Treasury of Health Secrets.” The program’s targeted recipients are sourced primarily through direct mail channels.
Cost: $65/M
Contact: Boardroom Inc., 203-625-5222


DIRECT Listline

General Nutrition Co. Active Golf Card Members

These 2.7 million health conscious consumers have purchased the GNC gold card within the past 12 months. The card entitles them to savings on every product sold in a GNC store. They are interested in vitamins, herbs, sports nutrition and diet items. Cardholders sign up through in-store solicitation and direct mail efforts.
Cost: $95/M
Selections: Last one- three-, six-month membership purchases, total file, age ranges, products purchased, gender, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Stock Market Charting Responders
Within the past 12 months the 89,880 individuals on this list have purchase a software program that enables them to chart and track the stock market and the futures market. They tend to be short-term frequent traders. They have made their purchase as a result of direct mail solicitations.
Cost: $110/M
Selections: Three-, six-, 24-month responders, state/SCF
Contact: Midwest Direct Marketing Inc., 913-686-2220

Magellan’s Travel Accessories
All 185,012 travelers in this file have purchased packing, travel comfort and organization, personal hygiene, outdoor destination and other travel-related merchandise from this catalog. They have spent an average of $95.
Cost: $116/M
Selections: Last 30-, 60-day buyers, last-six-month buyers, 13-24 month buyers, six-month inquirers, 12-month inquirers, six-month Internet buyers at postal address, 12-month Internet buyers at postal address, dollar amount, multi-buyers, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Physicians Desk Reference – Preferred Physicians Database
These 465,207 doctors have filled out a detail questionnaire in order to receive a copy of the Physicians Desk Reference. They were solicited through direct response channels. Additional information was gathered through state licensing boards and residency matching programs.
Cost: $80/M
Selections: Board certified, business/home address, age/date of birth, primary specialty, secondary specialty, type and size of practice, title, state of licensure, accepts payment by credit card, presence of office manager, number of patients, number of prescriptions, preferred method of receiving products, method of completing continuing medical education, continuing medical education interest, preferred language, phone number, state/SCF/ZIP
Contact: Aggressive List Management, 847-304-4030


DIRECT Listline

Business Consultants Email Masterfile – Thomas Register

These 47,643 business consultants provide their expertise to a variety of industries, including manufacturing, engineering, government, education, research and development, retail and more. They use the Thomas Register as a business research tool.
Cost: $425/M
Selections: U.S., Foreign/Canadian consultants
Contact: MetaResponse Group, Inc., 953-360-0644

Internet/PC Enthusiasts from Education Direct
These 34,000 PC enthusiasts have spent an average of $685 to learn more about educational opportunities from Education Direct. They are interested in programming, Web page design, desktop publishing, PC repair and related PC technology careers. They have found these online education programs through direct mail, package inserts, space and television ads.
Cost:$85/M
Selections: Last-12-month Internet buyers/inquirers, quarterly Internet inquirers/buyers, PC enthusiast 12-month inquirers, PC enthusiast quarterly inquirers, PC enthusiast monthly inquirers, PC enthusiast monthly buyers, age, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Idea Art
This file consists of 49,900 purchasers of Idea Art


DIRECT Listline

Federal Computer Week

This newspaper is published 41 times a year. It is read by 106,280 information technology decision-makers within the federal government. Readers have come in through direct mail solicitations. Most subscribers have purchase or authorization authority for computers, software, applications, services and more.
Cost: $175/M
Selections: Business/industry, job function, business/home address, amount spent on computers, number of PCs buys/recommends, purchases product with credit card, software product purchase, purchase involvement, state/SCF/ZIP
Contact: Statlistics, Inc., 203-778-8700

Collage
The 7,466 individuals on this file have spent an average of $85 per order with this catalog within the past 12 months. They purchased writing instruments and fine paper. Three-quarters of the buyers are female. The names are generated entirely through direct mail.
Cost: $150/M
Selections: Last 24-month buyers, gender, state/SCF/ZIP
Contact: Fasano and Associates, 818-728-9030

IT Portal
MetaResponse Group is the new manager of the IP Portal e-mail file. This list of 38.102 IT/MIS/DP professionals in the United Kingdom have registered to receive theITportal.com newsletter.
Cost: $350.M
Contact: MetaResponse Group, 954-360-0644, ext. 205

This Old House Seniors
This Old House Seniors is now offering subscriber names that have been overlaid with 50+ age information from Equifax. The file, managed by The Millard Group, includes 344,800 seniors age 50+, and 123,100 seniors age 65+.
Cost: $105/M; $80/M (fundraising or non DIY catalog rate)
Contact: The Millard Group, 603-924-9262


DIRECT Listline

Idea Art

American List Counsel Inc. has been named manager of the Idea Art list, containing the names of 71,100 24-month buyers. These business people have purchased artistic and thematic paper products, including letterhead, envelopes, and invitations. The average unit of sale is $200.
Selections: Gender, six-month hotline, three-month hotline, new buyers, repeat buyers, state/SCF/ZIP
Cost: $120/M
Contact: American List Council, Inc., 1-800-ALC-List

General Nutrition Corp.
Mokrynski Associates, Inc. is offering a list of General Nutrition Corp. goldcard members. These consumers have purchased the card, which entitles them to them to discounts on vitamins, herbs and other products available in GNC stores. The total membership is 12 million, and there are several hotlines available, including 106,228 one-month members and 508,738 three-month members. The source is direct mail and membership records from General Nutrition companies.
Selections: Gender, products, age, state/SCF/ZIP
Cost: $85/M for 24-month members
Contact: Mokrynski Associates, Inc., 201-487-8181

Business Travel USA
New counts are available for the Business Travel USA list offered by Aggressive List Management. There are now 177,654 members. These executives travel frequently, and spend time in first-class hotels. The sources are direct mail and the Internet.
Selections: Gender, title, sales volume, SIC, employee size, phone numbers, fax numbers, state/SCF/ZIP
Cost: $95/M
Contact: Aggressive List Management, 847-304-4030

Divers Direct
Leon Henry, Inc. is offering placements in the Divers Direct package insert program. These consumers have purchased scuba, snorkeling and other diving gear from Divers Direct.
Cost: $60/M
Contact LH Management Division, Leon Henry, Inc., 914-723-3176


DIRECT Listline

Idea Art

American List Counsel Inc. has been named manager of the Idea Art list, containing the names of 71,100 24-month buyers. These business people have purchased artistic and thematic paper products, including letterhead, envelopes, and invitations. The average unit of sale is $200.
Selections: Gender, six-month hotline, three-month hotline, new buyers, repeat buyers, state/SCF/ZIP
Cost: $120/M
Contact: American List Council Inc., 1-800-ALC-List

General Nutrition Corp.
Mokrynski Associates, Inc. is offering a list of General Nutrition Corp. goldcard members. These consumers have purchased the card, which entitles them to them to discounts on vitamins, herbs and other products available in GNC stores. The total membership is 12 million, and there are several hotlines available, including 106,228 one-month members and 508,738 three-month members. The source is direct mail and membership records from General Nutrition companies.
Selections: Gender, products, age, state/SCF/ZIP
Cost: $85/M for 24-month members
Contact: Mokrynski Associates Inc., 201-487-8181

Business Travel USA
New counts are available for the Business Travel USA list offered by Aggressive List Management. There are now 177,654 members. These executives travel frequently, and spend time in first-class hotels. The sources are direct mail and the Internet.
Selections: Gender, title, sales volume, SIC, employee size, phone numbers, fax numbers, state/SCF/ZIP
Cost: $95/M
Contact: Aggressive List Management, 847-304-4030

Divers Direct
Leon Henry, Inc. is offering placements in the Divers Direct package insert program. These consumers have purchased scuba, snorkeling and other diving gear from Divers Direct.
Cost: $60/M
Contact LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

American Running Association

There are 52,259 active members in this nonprofit, educational association of exercisers, health professionals and organizations. Members promote health and physical fitness for all Americans. The file is made up of individuals that have paid $25 through direct mail solicitations for annual memberships.
Cost: $80/M
Selections: Total members, three-month active members, expired members, business/home address, gender, state/SCF/ZIP
Contact: Venture Direct Worldwide Inc., 212-684-4800

Federal Computer Week This newspaper is published 41 times a year. It is read by 106,280 information technology decision-makers within the federal government. Readers have come in through direct mail solicitations. Most subscribers have purchase or authorization authority for computers, software, applications, services and more.
Cost: $175/M
Selections: Business/industry, job function, business/home address, amount spent on computers, number of PCs buys/recommends, purchases product with credit card, software product purchase, purchase involvement, state/SCF/ZIP
Contact: Statlistics, Inc., 203-778-8700

Woodworkers Warehouse Store Customers
These 237,307 craftsmen have signed up to receive direct mail solicitations while shopping at one of 98 Woodworkers Warehouse stores. Nearly all are male, and 95% own their own homes.
Cost: $85/M
Selections: 30-, 90-day, six-month buyers, dollar amount spent, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Education Direct Masterfile
These 234,081 individuals have bought distance-education programs, which include associate degrees and career diplomas in business, technical and vocational training. They have spent an average of $685, and have come in through direct mail, package insert, space advertising, direct response TV and Internet sources.
Cost: $85/M
Selections: Last 12 month inquirers, monthly inquirers, monthly buyers, Internet inquirers/buyers, course of study, quarterly hotline, age, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


DIRECT Listline

Bassin

This file, available from Direct Media, Inc. offers the names of 93,665 12-month subscribers to Bassin’, a how-to fishing magazine. Also offered is a hotline file with 31,665 three-month subscribers. The average unit of sale is $15.95, and 70% of the readers are male. The median age is 47. The sources include direct mail, the Internet and package inserts.
Selections: Gender, monthly hotline, state/SCF/ZIP
Cost: $80/M
Contact: Direct Media, Inc., 203-532-2501

Star Struck Sports
List Services Corp. is offering a file of Start Struck sports catalog buyers. This catalog offers licensed sports apparel from over 650 teams and 36 leagues. The average sale is $60, and 80% of the buyers are male. The source is direct mail catalogs.
Selections: Team, sport, age, credit card, gender, stage/SCF/ZIP
Cost: $90/M for 12-month buyers
Contact: List Services Corp., 203-743-2600

Paper Access
This is a file of 65,000 last-12-month mail order buyers. Paper access sells business papers, recycled papers and paper for various office equipment and writing tasks.
Selections: Last-24-month buyers, business and home addresses, gender, state/SCF/ZIP
Cost: $110/M
Contact: VentureDirect Worldwide, 212-684-4800

Wizard
Some 3.3 million inserts are polybagged in this magazine ride-along program. Wizard is a magazine about comics. Each month, its polybag is filled to the brim with free cards, posters, comics, special offers and more.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Collage

The 7,466 individuals on this file have spent an average of $85 per order with this writing instrument and fine paper catalog within the past 12 months. Three-quarters of them are female. The names are generated entirely through direct mail.
Cost: $150/M
Selections: Last 24-month buyers, gender, state/SCF/ZIP
Contact: Fasano and Associates, 818-728-9030

United Fitness of America Product Buyers
During the last quarter, 660 individuals have spent $39.95 for FastAbs, an electronic muscle stimulation device. Most of them are female, and all of them have responded to a television infomercial. They have credit cards, and are prospects for other credit offers, as well as self improvement, health and fitness and general merchandise offers.
Cost: $80/M
Selections: Monthly hotline, telephone numbers, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Euromoney
This database features 570,000 senior and mid-level managers who work at U.S. corporations. Many have international dealings. Individuals on the list are active subscribers to Euromoney magazines, book buyers, conference and seminar attendees. The list also consists of information taken from directories.
Cost: $250/M
Selections: Job functions, geographic areas of interest, industries/profession/area of interest, gender, state/SCF/ZIP
Contact: Kroll Direct Marketing inc., 609-275-2900

InQuest Gamer Ride-Along
There are 960,000 insertion opportunities every year with InQuest gamer, a guide to “Magic” and other collectible card trading games. The close date is March 27, with inserts due on April 3 for the May 1 issue. Successful uses have included collectibles, computers, music/video and hobby/crafts/special interest offers.
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

Collage

The 7,466 individuals on this file have spent an average of $85 per order with this catalog within the past 12 months. They have purchased writing instruments and fine paper. Three-quarters of them are female. The names are generated entirely through direct mail.
Cost: $150/M
Selections: Last 24-month buyers, gender, state/SCF/ZIP
Contact: Fasano and Associates, 818-728-9030

United Fitness of America Product Buyers
During the last quarter, 660 individuals have spent $39.95 for FastAbs, an electronic muscle stimulation device. Most of them are female, and all of them have responded to a television infomercial. They have credit cards, and are prospects for other credit offers, as well as self improvement, health and fitness and general merchandise offers.
Cost: $80/M
Selections: Monthly hotline, telephone numbers, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Euromoney
This database features 570,000 senior and mid-level managers who work at U.S. corporations. Many have international dealings. Individuals on the list are active subscribers to Euromoney magazines, book buyers, conference and seminar attendees. The list also consists of information taken from directories.
Cost: $250/M
Selections: Job functions, geographic areas of interest, industries/profession/area of interest, gender, state/SCF/ZIP
Contact: Kroll Direct Marketing inc., 609-275-2900

InQuest Gamer Ride-Along
There are 960,000 insertion opportunities every year with InQuest gamer, a guide to “Magic” and other collectible card trading games. The close date is March 27, with inserts due on April 3 for the May 1 issue. Successful uses have included collectibles, computers, music/video and hobby/crafts/special interest offers.
Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

Handyman Club of America

Names and Addresses, Inc. is offering the Handyman Club of America member/subscriber list. The file includes the names of 880,578 active members who receive Handy, the club magazine. It also has 103,555 female members.
Selections: Active product buyers, 30-day members, Canadian, gender, state/SCF/ZIP
Cost: $95/M
Contact: Names and Addresses, Inc., 847-465-1500

Female Investors-Weiss Research
MetaResponse Group has been named manager of the Weiss Research, Inc. newsletter subscriber lists. One is the female investor file, which contains the names of 47,308 women who have purchased one or more financial newsletters, books or special reports. The source is direct mail.
Selections: E-mail, recency, state/SCF
Cost: $105/M
Contact: MetaResponse Group, 954-360-0644

Unican e-Commerce, Portals & Java Masterfile
The Unican conference file has been updated. The file now includes 8,291 Canadian executives who have attended seminars and conferences on technical issues. Most are IT executives, responsible for purchasing and updating systems. The source is direct mail.
Selections: Gender, job function, e-mail address, province
Cost: $175/M
Contact: Cornerstone List Management, 416-932-9555

Arcamax Buyers
Now available for the first time is the Arcamax buyers list. It includes 263,000 one-month buyers at a reduced price of $90/M. These consumers have purchased books, software and other products online from Arcamax.
Selections: Dollar amount, gender, areas of interest, telephone, e-mail, state/SCF/ZIP
Cost: $90/M
Contact: LH Management Division, 914-723-3176


DIRECT Listline

Aberdeen Computer Catalog Buyers

The 101,050 consumers in this database have all purchased high-performance peripherals and custom-configured systems from Aberdeen’s Web site. Products sold include cables, cases, CD-DVD, floppy drives, modems, motherboards, printers, tape drives and video cards.
Cost: $115/M
Selections: Quarterly hotline, phone numbers, business/home addresses, gender, SCF/ZIP
Contact: Venture Direct Worldwide, Inc., 212-684-4800

National Tax Training School
All 141,410 individuals on this recently updated list have purchased National Tax Training School manuals, “The Encyclopedia of Filled-in Sample Forms” and/or tax practice guides by direct mail. Buyers include accountants, CPAs, tax preparers or attorneys. They have spent between $25-$175 per order.
Cost: $95/M
Selections: CPAs, non-CPAs, business address, gender, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222

Opt-in E-mail Addresses of High School to College Students
This new file of 1.5 million records consists of 16- to 25-year-olds that have completed an online profile on a variety of lifestyle interests including sports, hobbies, education, and computers. They have opted in to receive information on products and services by e-mail.
Cost: $275/M
Selections: Academic institutions, age, class year, college, ethnicity, gender, lifestyle, state/SCF/ZIP
Contact: Dunhill International List Co., 1-800-DUNHILL

Star Struck Sports Catalog PIP
There are 100,000 opportunities to insert into merchandise shipments from this licensed sports apparel marketer. Most of the buyers are male, and they spend an average of $60 on memorabilia from baseball (both major and minor league), football, hockey, soccer and NASCAR apparel.
Cost: $60/M
Contact: List Services Corp., 203-743-2600


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LSC Mortgage Holders

List Services Corp. has introduced a database of mortgage holders. The file contains 17 million names, including 4.2 million FHA/VA mortgage holders with interest rates, 2.1 million sub-prime borrowers, and 10 million homeowners that meet all underwriting guidelines. Prospects can be chosen by lender classification.
Selections: Loan date, amount, market value
Cost: $250/M for FHA/VA names and high interest rate lenders
Contact: List Services Corp., 203-743-2600

Computer Graphics World
Statlistics is offering the Computer Graphics World list, one of several PennWell subscriber files it recently started managing. Included are the names of 57,911 active subscribers, and 35,153 subs with e-mail addresses.
Selections: Telephone, e-mail address
Cost: $155/M
Contact: Statlistics, 203-778-8700

Guideposts Greeting Card Buyers
New to the market from RMI Direct Marketing is the Guideposts Greeting Card Buyers file. The list includes 133,320 last 3 Month buyers, 328,170 last 6 month buyers and 462,200 last 12 month buyers.
Selections: purchases over $10, purchases over $50.
Cost:$100/M, 3 month buyers; $95/m, 6 month; $90/M, 12 month
Contact: RMI Direct Marketing, Inc., 203-825-4616

Justsell.com
The Justsell.com 42,500 active member Sales and Marketing Professionals e-mail file is new to the market from MetaResponse Group Inc. These sales professionals have registered to receive the twice-monthly Just Sell newsletter and are receptive to business-to-business offers.
Cost: $275/M
Contact: MetaResponse Group Inc., 954 360-0644


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Wellquest International

Catalyst Direct Marketing Inc. is offering this new-to-market file of 357,364 buyers of beauty, health and personal improvement products sourced from TV, space ads and direct mail.
Cost: $90/M
Selections: 30-, 60-, 90-day hotline, gender, state/SCF/ZIP
Contact: Catalyst Direct Marketing, Inc., 201-405-1414

Originals Casual Wear Catalog
Names and Addresses Inc. is offering this file of 50,281 24-month buyers from this cataloger of women’s sweatshirts, pants, earrings and other products all of whom are sourced from direct mail.
Cost: $90/M
Selections: Sex, dollar amount, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

American Library Association Booklist
Aggressive List Management is offering this file of 22,260 subscribers to this magazine which serves as a purchasing guide for school and public libraries. It is 90% sourced from direct mail, 10% from conferences.
Cost: $95/M
Selections: Library type, state/SCF/ZIP
Contact: Aggressive List Management, Inc., 847-304-4030

Permission-based e-mail Consumers From Imustlotto.com
Dunhill International List Co, Inc. is offering this brand new file of 2.4 million-name database of subscribers who have opted to receive third party offers by specific areas of interest.
Cost: $150/M
Selections: Age, country, gender, state/SCF/ZIP
Contact: Dunhill International List Co, Inc., 800-386-4455


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Star Struck Sports

This catalog offers officially licensed sports apparel from over 650 team sand 36 leagues. There are 110,000 last-12-month buyers. Counts include last-12-month inquiries; quarterly hotline; last-24-month masterfile; last-12-month baseball, football, basketball, soccer and college team buyers.
Cost: $90/M
Selections: Team specific, sport specific, age/credit card, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600
Med-Tag Alert
Med-Tag Alert has created unique technology for its state-of-the-art product line. Proprietary information can fit on your bracelet, keychain or necklace. The source is direct response, TV and radio spots.
Cost: $95/M
Selections: Monthly and 90-day hotlines, year select
Contact: SM Direct List Brokerage, 201-597-2259

Dr. Leonard’s Healthcare Catalog Buyers
Some 2.4 million last-12-month buyers are identified here. The catalog features healthcare, personal care and home accessory products.
Cost: $105/M
Selections: Last-three and last-six-month buyers, catalog requestors, dollar amount spent, product type, credit card, gender, state/SCF/ZIP
Contact: List Management Division,

August Home Publishing
This database has undergone an InfoBase enhancement. The database is made up of the publishing company’s leading titles such as Cuisine at Home and Garden Gate. There are 1 million active subscribers identified through December 2001.
Cost: $95/M
Selections: Lifestyle data, gender, recency age range, income, auto data, homeowner, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500Star Struck Sports This catalog offers officially licensed sports apparel from over 650 team sand 36 leagues. There are 110,000 last-12-month buyers. Counts include last-12-month inquiries; quarterly hotline; last-24-month masterfile; last-12-month baseball, football, basketball, soccer and college team buyers.
Cost: $90/M
Selections: Team specific, sport specific, age/credit card, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


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Electrical Contractor Magazine Subscribers

These 79,387 subscribers include project managers, superintendents, and executives in the electrical contracting industry. Readers are involved in communications data system projects, including voice, data, and security. They work in residential, commercial, industrial, institutional and non-building settings. The file was generated from telephone research.
Cost: $145/M
Selections: Work type, job function, international, company size, primary business, sales volume, gender, geography
Contact: Bethesda List Center, 301-986-1455

Nurses
This file offers more than 2.8 million nurses at their home addresses. The list has been culled from government sources, and includes both licensed practical nurses and registered nurses. They work in a variety of settings, including hospitals, doctors’ offices, nursing homes, private homes, and government and private agencies.
Cost: $60/M
Selections: Children, phone number, homeowner, income, age, mail order buyer, magazine subscriber, dwelling size, marital status, nurse type, gender, state/SCF/ZIP
Contact: American List Counsel, 800-ALC-LIST

Gempler’s Consumer Buyers
The 77,132 farmers, ranchers, livestock producers and serious gardeners within this file have made purchases averaging $85 from the Gempler catalog within the past 12 months. Most of them live at rural and exurban addresses. Products include maintenance, agricultural and safety supplies. The list is direct mail sourced.
Cost: $100/M
Selections: Six-month, 90-day buyers, dollar amount, multi-buyers, gender, state/SCF/ZIP
Contact: Names and Addresses, 847-465-1500

Poland By Mail
There are 900,000 blow-in and bind-in opportunities for this catalog. Poland By Mail features European merchandise difficult to buy in retail stores. The company sells Polish audio tapes, videotapes, books, gift items and music through direct mail catalogs and flyers, as well as through the Internet.
Cost: $45/m bind-in, $35/M blow-in
Contact: Leon Henry Incorporated, 914-723-9176


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Industrial Engineering News Italy

Lake Group Media is offering this new-to-market file of 17,700 active subscribers to this publication that circulates to engineers, purchasing managers and systems integrators in the country.
Selections: Job function, industry, company size
Cost: $270/M
Contact: Lake Group Media, Inc., 914-925-2400

American Players Club Puzzle Buyers — U.S.
List Services Corp. is offering this first-time-available file of 7.500 individuals who have paid to enter the puzzle contest. The list is 100% sourced from direct mail.
Selections: Monthly hotline, gender, state/SCF/ZIP
Cost: $80/M
Contact: List Services Corp., 203-743-2600

PCS Physical Therapists
PCS Mailing List Co.. is managing this un-duplicated list of 156,298 physical therapists compiled exclusively from state licensing boards
Selections: PT, PTA, geography, gender
Cost: $65/M
Contact: PCS Mailing List Co., 978-532-7100

Univision Merchandise Mail Order Buyers
This updated file of 545,821 Spanish-speaking men and women sourced entirely from direct response ads is available from 21stAZ Marketing
Selections: Identifiable male/female, state/SCF/ZIP
Cost: $80/M
Contact: 21stAZ Marketing, 631-293-8550


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Dog World

There are 45,800 active subscribers in this file. Professionals in the pet industry and long-time pet owners look to Dog World as the authoritative source on canine care. These readers are mostly female and have an average annual income of $58,000. The source for this file is 90% direct mail and 10% magazine agencies.
Cost: $95/M
Selections: Gemder. last-three-, last-six- and last-12-month hotlines, six months former subscribers, active Canadian subscribers, state/SCF/ZIP
Contact: MacFan Lists, 949-855-8822

Woodworkers From Handyman Club
This 301,000-name file identifies active members and subscribers to this Woodworking group. The magazine offers updated reports on the latest tools and equipment and how-to’s on home-improvement projects. They have filled out profiles and spent time at the Web site. This is a direct-mail-sold, direct-to-publisher file.
Cost: $100/M
Selections: Gender, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

JobsOnline Opt-in E-mail
This house file contains 1.8 million e-mail addresses. These prospects registered online and provided their job and industry profile information. Geographic selectability is also available.
Cost: $100/M
Contact: NetCreations, 212-625-1370

Poland By Mail
Some 900,000 inserts are blown in or bound in to Poland By Mail catalogs. Polart Distribution sells Polish audio, video, books, gift items, music and heraldry through catalogs and at www.polart.com.
Cost: $55/M (blow in), $45/M (bind in)
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Carus Publishing Subscribers

ALC of New York has been named manager of the Carus Publishing lists. The 11 files contain the names of 1.1 million subscribers to Carus kids


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New Lists

Business Opportunity Digest

The 1.2 million subscribers listed here paid $15.95 to receive this entrepreneurial-focused publication. Readers are brought in through a mix of direct mail and space ads.
Cost: $85/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5153

Hispanic Source

List Services Corp.’s Origins Ethnic Directbase is the source for the 1.5 million Hispanic direct mail buyers on this file. The Directbase contains the names of mail order buyers and subscribers from more than 70 ethnic groups and religious denominations.
Cost: $85/M
Selections: Quarterly hotline, lifestyles, ethnic/religious, age, telephone, household income, children by age range, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Books & Culture

There are 8,736 active subscribers to this evangelical Christian publication on the file. Nearly three-quarters of the readership is male. Those listed spent $24.95 to receive the magazine for a year. Subscriptions are generated through direct mail solicitations.
Cost: $105/M
Selections: State/SCF
Contact: Doug Ross Communications Inc., 480-966-1744

NHD Internet Players

This list features online sweepstakes and gaming site players. Each month 200,000 (70% women) sign up to use these services. Though the list is assembled from Web sites, names are available only at postal address.
Cost: $95/M
Selections: One-, three- and six-month recency, gender, state/SCF/ZIP
Contact: McCarthy Media Group, 608-329-6097

Account Activity

General Electric

MSGi Direct has won management rights to four files from General Electric Co. The lists identify 617,843 direct response service contract buyers; 4.2 million retail service contract buyers; 2.4 million new movers; and 4.3 million product registration card respondents.
Selections: Credit card, adult’s/children’s age range, ethnic coding, married, date of birth, estimated income, gender, state/SCF/ZIP
Cost: $85/M
Contact: MSGi Direct, 215-968-5020

Win 2000 Tech Professionals

A file of 717,621 computer industry workers who bought Windows 2000-related software products. Those on the file set up systems, write software and manage network growth. The file has been compiled from direct response sources, and is newly managed by Bethesda List Center Inc.
Cost: $190/M
Selections: Business and home address, recency, size of company, sales volume, industry, gender, state/SCF
Contact: Bethesda List Center Inc., 301-986-1455

Thunder Lizard

Rubin Response Management Services Inc. has been named manager of Thunder Lizard Productions’ conferences list by Fawcette Technical Publications. Included here are the names of 67,882 attendees and inquirers. Conferences cover Web design, marketing and commerce. Attendees are creative and design professionals.
Selections: State/SCF/ZIP
Cost: $195/M
Contact: Rubin Response Management Services Inc., 847-619-9800


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Carus Publishing Subscribers

ALC of New York has been named manager of the Carus Publishing lists. The 11 files contain the names of 1.1 million subscribers to Carrus kids


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IDG Corporate E-Mail Datbase

Available for the first time is the IDG Corporate E-Mail Database, which includes the names of over 1 million readers of IDG publications. Also included are the names of conference attendees and newsletter subscribers. The file includes subscribers to titles like PC World, Unix Insider, Industry Standard and Computerworld.
Selections: Title, industry, employee size, hotline, gender
Cost: $275/M
Contact: IDG Communications, 888-434-5478

Weider Publications
ClientLogic Specialists Marketing Services is offering a list of Weider Publications Internet subscribers at their postal addresses. The file includes 76,468 names, including 26,870 last three-month subscribers. These readers, 56% of whom are female, subscribed to Fit Pregnancy, Flex, Mens Fitness, Muscle & Fitness, Muscle & Fitness Hers, Natural Health and Shape magazines. The sources are direct mail and DTP agents.
Selections: Gender, age, credit card, lifestyle interests, source/paid, state/SCF/ZIP
Cost: $125/M
Contact: ClientLogic Specialists Marketing Services, 201-865-5800

Respiratory Therapists
American List Counsel is offering a list of 66,000 respiratory therapists who work in a hospital setting. These licensed professionals can be targeted at their homes.
Selections: Gender, state/SCF/ZIP
Cost: $60/M
Contact: American List Counsel, 1-800-ALC-LIST

Provell Membership Program Buyers
L90 Direct has been named to manage the Provell Inc. membership program buyers file. Provell manages membership and customer relationship management products in the areas of shopping, travel, hospitality, entertainment and health/fitness. The file includes 200,000 12-month buyers, including an average of 20,000 hotline names a month.
Contact: L90 Direct, 914-773-6611


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Cleanrooms Magazine

Statlistics has won the management of this file of 38,729 recipients of this magazine which circulates to decision-makers in manufacturing companies who buy or specify products that make sure strict cleanliness standards are maintained.
Cost: $155/M
Selections: Business/industry, job function, phone numbers State/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Adaptive Learning Systems Postal Master File
Worldata/Webconnect has debuted this list of 234,203 professionals who have bought self-study preparation materials for IT certification.
Cost: $125/M
Selections: Home/business address, FTP
Contact: Worldata/Webconnect, 561-393-8200

Futurewealth Strategies Business Opportunities
Venture Direct is offering this file of 836,011 people who have who have participated in multi-level marketing programs to earn extra cash that have been sourced from space ads and direct mail.
Cost: $85/M
Selections: Address, age, income level, home value, State/SCF/ZIP
Contact: VentureDirect Worldwide, 212-684-4800

American Medical Association Doctors
Dunhill International has taskwen over the management of this file of 713,210 physicians who can be found in private practices, hospital staffs, in non-patient care and by specialty.
Cost: $65/M
Selections: telephone/fax numbers, gender, state/SCF/ZIP
Contact: Dunhill International List Co., 561-347-0200


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Cleanrooms Magazine

Statlistics has won the management of this file of 38,729 recipients of this magazine which circulates to decision-makers in manufacturing companies who buy or specify products that make sure strict cleanliness standards are maintained.
Cost: $155/M
Selections: Business/industry, job function, phone numbers State/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Adaptive Learning Systems Postal Master File
Worldata/Webconnect has debuted this list of 234,203 professionals who have bought self-study preparation materials for IT certification.
Cost: $125/M BR> Selections: Home/business address, FTP
Contact: Worldata/Webconnect, 561-393-8200

Futurewealth Strategies Business Opportunities
Venture Direct is offering this file of 836,011 people who have who have participated in multi-level marketing programs to earn extra cash that have been sourced from space ads and direct mail.
Cost: $85/M
Selections: Address, age, income level, home value, State/SCF/ZIP
Contact: VentureDirect Worldwide, 212-684-4800

American Medical Association Doctors
Dunhill International has taskwen over the management of this file of 713,210 physicians who can be found in private practices, hospital staffs, in non-patient care and by specialty.
Cost: $65/M
Selections: telephone/fax numbers, gender, state/SCF/ZIP
Contact: Dunhill International List Co., 561-347-0200


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DIRECT LISTLINE Care-a-Lot Pet Supply
This catalog contains 115 pages of products for dogs, cats, birds, ferrets and rabbits. More than 100,000 last-12-month mail order buyers and paid requestors are named.
Cost: $90/M
Selections: Last-12-month buyers and requestors, gender, state/SCF/ZIP
Contact: Midwest Direct Marketing Inc., 913-686-2220

Cert21 Opt-in E-Mail Master File
Some 106,800 prospects are identified in this file. These people are IT professionals interested in technology certifications.
Cost: $200/M
Selections: Job/function, age, gender, state/SCF/ZIP
Contact: NetCreations, 212-625-1370

Mayo Clinic Book Buyers
A new six-month recency select is offered for this file. There are 51,936 names in this hotline file. The 24-month file names 176,000 book buyers. They were sourced from via direct mail and they spent an average of $47.57 per book.
Cost: $95/M
Selections: Hotline, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Women-at-Work Card Deck
The 100,000 recipients of this mailing are unduplicated, paid 100% direct mail-sold buyers of Prentice Hall publications. The decks are mailed to women at their business addresses who are employed as senior and middle managers, secretaries and administrators.
Cost: $36/M
Contact: Prentice Hall Direct, 201-909-6431


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New Yankee Workshop

Each of the 30,205 viewers of this public television program has sent $7.50 within the last 12 months to New Yankee Workshop’s address, which is broadcast at the end of each show. In return, they receive that episode’s project plan, as well as a full catalog of projects. Projects range from step stools to clocks, entertainment centers, and hutches and more.
Cost: $85/M
Selections: Six-month buyers, 13-24 month buyers, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Health and Beauty Product Buyers
The 300,000 people on this list are impulse buyers that have used the Internet during 2001 to purchase health and beauty products such as the Epil-Stop line, Ionaire hair dryers, Therma-Spa and electro-muscle stimulators, among others. Six in ten are female, and they spend an average of $100 per order.
Cost: $85/M
Selections: Credit card, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Real Estate Professionals
There are more than 1.4 million real estate professionals in this file, which has been compiled from directory, Internet, and licensing data sources. They are heavy users of cell phones, laptops and handheld electronic devices. Many are either self-employed or belong to SoHo businesses.
Cost: $65/M
Selections: Industry/specialty, address type, employee size, sales volume, gender, telemarketing
Contact: CC3 Database Marketing Concepts, 631-218-0389

Global Prize Fund – Australia
The 4,685 Australians on this list have paid to enter puzzle contests. Primarily female, these direct mail respondents pay $15 per order, and are prime candidates for sweepstakes, opportunity seeker offers, good luck offers, astrology/psychic offers, general merchandise, insurance, and secured credit cards.
Cost: $175/M
Selections: Gender Contact: Walter Karl, 845-620-0700


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Music Masters


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Workbench Magazine

The 357,129 active subscribers to this publication enjoy a hands-on approach to designing and remodeling their home. They are interested in trends and instruction on materials and building products. Nine in ten have come in through direct mail channels. Infobase enhancements for the file are available.
Cost: $95/M
Selections: 30-, 90-day active subscribers, six-month active subscribers, renewals, female subscribers, 90-day change of address, 12-month expires, lifestyle data, adult age, child’s age, income, source, state/SCF/ZIP
Names and Addresses, Inc., 847-465-1500

Small Business Services & Technology Buyers
This new list consists of 257,675 individuals have purchased a variety of products or services for their new or small business. The file is entirely direct mail generated, and includes business owners, partners and managers that have purchased Internet access services, seminars, software, and technology publications.
Cost: $150/M
Selections: 12-month buyers with company name, 12-month buyers with telephone numbers, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Marine Corps Apparel Buyers
The 12,715 service people on this list have purchased apparel and gifts bearing the United States Marine Corps “Devil Dog” insignia. These buyers, who have come in through the Internet and catalog mailings, spend an average of $25 per order. Most own their own home, and they have average incomes of $60,000.
Cost: $95/M
Selections: Gender, state/SCF/ZIP
Contact: Midwest Direct Marketing Inc., 913-686-2220

Mayo Clinic Book Buyers
This masterfile of 176,000 buyers is now selectable by six-month-recency purchasers. The file consists of health-conscious book buyers who purchase reference books such as the “Mayo Clinic Family Health Book” and the “Mayo Clinic/Williams Sonoma Cookbook.” They are good prospects for self-improvement, health and fitness and home and garden offers, among others.
Cost: $90/M
Selections: Last 24-month book buyers, last-six-month recency, gender, gender, Nielsen county, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


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Woodcraft Supply Family

Nearly 92,000 last-12-month buyers are available. This catalog is a source for woodworking tools and supplies. Beginners and professionals order from this book. The source for this file is direct mail and space advertising.
Cost: $95/M
Selections: Last-three- and last-six-month buyers, last-six and last-12-month inquirers, Canadian buyers and inquirers, dollar amount, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Sweeps Report Buyers–UK
These United Kingdom sweeps enthusiasts pay $14.95 to receive information on a potential prize payout report with the chance to win a total of $537,500. There are 5,697 names on the list. A monthly hotline select is available for $10 more.
Cost: $175/M
Selections: Gender
Contact: Walter Karl, 845-620-0700

Spare Time Magazine
There are 1.2 million active subscribers/recipients on this list. They subscribe to this publication to increase entrepreneurs’ income with hundreds of money-making suggestions. The following selects are available: age, children, date of birth, household income, length of residence, marital status, occupation, type of home. Most of this file is sourced from direct mail.
Cost: $85/M
Selections: December hotline, business address, credit card, date of birth, home address, income, gender, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-655-5153

The Female Couch Potato
This master file contains the names of 1.1 million people. These women indulge their passionf or watching sports on TV, subscribing to cable and buying videos for the VCRs. They are mail order buyers with telephone numbers. The file is updated on a quarterly basis.
Cost: $80/M
Selections: Quarterly hotline, household income, marital status, age, lifestyle interests, children by age, length of residence, presence of credit card, homeowner, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222


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Myrtle Beach Golf Holiday

This file boasts 192,984 avid golfers who have responded to space ads in golf publications, as well as through the Internet, direct response TV ads and golf shows. These duffers are individuals who have requested information on golf vacations from more than 94 resorts throughout the Myrtle Beach area.
Cost: $80/M
Selections: Zero-12-, 0-24-, 0-36-month inquiries; 0-12-month Internet and Canadian Internet inquiries; and Canadian inquiries; gender; state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Engineers by Specialty
This is a 360,000-name list of fee-paying engineers by specialty. They are professionals who purchase books, seminars, publications and other products relevant to their specialty. The source is direct mail and telemarketing.
Cost: $130/M
Selections: Gender, geography
Contact: Bethesda List Center, 301-986-1455

Physician’s Growth Hormone
This 20,000-name list identifies people who bought human growth hormone products. They responded to telemarketing and electronic media.
Cost: $115/M
Selections: November hotline, gender, state/SCF/ZIP
Contact: SM Direct, 201-597-2259

Home Office Book Buyers
This 1.3-million-name file has been updated. These entrepreneurs have an average income of $50,000. Some 40% are sourced from space ads, 60% from direct mail.
Cost: $80/M
Selections: Last-12-month file, November hotline, demographics, state/SCF/ZIP
Contact Venture Direct Worldwide, 212-655-5153


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Boardroom


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Referee Magazine

Names and Addresses Inc. is offering this file of 31,000 active subscribers to this magazine devoted to officials of baseball, football soccer and basketball, all of whom are direct-mail sourced.
Cost: $90/M.
Selections: Sport, multi-sports, paid, renewals, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Movieline Active Subscribers
Venture Direct Worldwide is making available this list of 191,4540 active subscribers to this magazine that are 100% sourced from direct response ads.
Cost: $95/M Selections: Paid, sex, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-684-4800

Registered Voters Dunhill International List Co. Inc. is offering this new masterfile of 150 million registered voters throughout the U.S.
Cost: $40/M
Selections: Contributors, ethnic, telephone numbers, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-p347-0299

Kids Today E-Newsletter Subscribers<
Cahner’s Business Lists is offering this list of 376 subscribers to this e-mail newsletter which publishes the latest information on The infant and juvenile home furnishings and textile industries.
Cost: $1,000 flat fee
Selections: Business type, title, state/SCF/ZIP
Contact: Cahner’s Business Lists, 800-390-2779


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Editor and Publisher Active Subscribers

There are 19,796 active subscribers to this venerable newspaper industry publication. They have direct responsibility for purchasing goods, services, training and management offerings. The names have been taken from Editor and Publisher’s paid circulation files.
Cost: $135/M
Selections: US Daily Newspaper Listees, international yearbook, Canadian daily newspaper listees, email addresses, job title, business/industry type, state/SCF/ZIP
Contact: Edith Roman Associates, Inc., 845-620-9000

Mobile Computing Product Buyers
This file is now managed by VentureDirect Worldwide. It is made up of 196,656 individuals that have bought computer hardware and software accessories for mobile computing within the past 12 months. All of the names have been taken from product information and warranty cards.
Cost: $135/M
Selections: Enhancement, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide Inc., 212-684-4800

Model Airplane News
The 47,016 subscribers to this hobbyist publication avidly read every issue of this monthly publication. They have purchased a full year’s subscription for $29.95, and each issue brings them the latest news on the radio controlled airplane industry. Six in ten have made purchase through the mail or telephone, and they spend more than $1,100 a year on their hobby.
Cost: $95/M
Selections: Last 12 month expires, 90-day hotline subscribers, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Family Digest Magazine
The magazine’s file boasts 2.6 million African Americans (mostly women) that subscribe to Family Digest, a magazine dedicated to their careers, relationships, family and aspirations. The file is entirely generated from direct mail respondents.
Cost: $100/M
Selections: Adult’s age range, presence of children, telephone numbers, vehicle ownership, mail order responder by type, income, credit card users, length of residence, marital status, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550


DIRECT Listline

Orbis Sight Flight

Direct Media is offering a list of donors to the Orbis organization, a nonprofit group devoted to saving sight worldwide. Both rentals and exchanges are available. The file includes 45,939 12-month donors and 77,459 24-month contributors, all of whom gave high average gifts.
Cost: $80/M for 12-month donors
Contact: Direct Media, 203-532-3737

Pro Sound & State Lighting
Fasano and Associates has been named manager of the Pro Sound & State Lighting list. Pro Sound is a seller of pro-audio, stage lighting and DJ equipment. The file includes the names of 40,000 12-month buyers and 90,000 12-month requesters, most of whom are males. The average unit of sale is $300. The sources are direct mail and the Internet.
Selections: Sex, state/SCF/ZIP
Cost: $110/M for 12-month buyers
Contact: Fasano and Associates, 818-728-9030

Island Outpost
MSGi Direct has been appointed to manage the Island Outpost list of upscale travelers. There are 78,000 names on the file. Island Outposts has resort locations in South Beach, Jamaica and the Bahamas. The sources are mail and the Internet.
Selections: Credit card type, gender, income, age, state/SCF/ZIP
Cost: $95/M
Contact: MSGi Direct, 917-339-7200

BizSpace Telecom Directory Contacts
Now available from J.F. Glaser, Inc. is a file of 6,380 telecom directory contacts from BizSpace. These directory names, 99% of which are available with phone numbers, include executives at call centers, competitive local exchange companies, fixed wireless firms and independent local exchange carriers.
Selections: Industry niche, phone numbers
Cost: $95/M
Contact: J.F. Glaser, Inc., 630-469-2075


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Wireless Week E-Newsletter Subscribers

This new e-mail file from Cahners offers 13,963 subscribers to this newsletter of industry executives who keep up on the latest technical innovations in the field.
Cost: $340/M
Selects: State/Province/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958

Nursing Homes
Dunhill International List Co. is offering this brand new list of 14,487 administrators at nursing homes, nursing home chains which provide nursing care, speech, physical and occupational therapy.
Cost: $130/M
Selections: Facility type, fax numbers, phone numbers, gender, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0299

Brandweek Active Subscribers
Edith Roman Associates is offering this file of 23.967 active subscribers to the news weekly who are advertising, marketing and sales professionals.
Cost: $135/M
Selections: Job title, function, business address, gender, state/SCF/ZIP
Contact: Edith Roman Associates, 845-620-9000

The Green Thumb Ladies Masterfile
Mail Marketing Inc. has available this masterfile of 3,747,434 self-reported serious gardeners who are known mail order buyers and are targets for such products as seeds, gardening books tools and accessories and are 100% direct mail-sourced.
Cost: $70/M
Selections: Household income, phone numbers, lifestyle interests, marital status, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222


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Island Outpost

MSGi Direct now manages this file of 78,000 upscale travelers. Island Outpost locations include resorts, villas and condos in South Beach, Jamaica and the Bahamas. Most of these individuals are 35 or older, and three-quarters have children at home. The names have been taken from online and mail order sources.
Cost: $95/M
Selections: Credit card type, gender, income, age, state/SCF/ZIP
Contact: MSGi Direct, 917-339-7100

Cosmic Concepts
All 223,416 individuals in this file have responded to a direct mail solicitation offering to help enrich their lives. Cosmic Concepts advises them on their lucky numbers, love and romance, and the future. Four in five are female.
Cost: $80/M
Selections: Monthly hotline, telephone numbers, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5153

Performance Marketing Opt-in Email Database
All 622,309 respondents on this list have completed online surveys and agreed to receive targeted marketing messages through both online and postal channels.
Cost: $100/M
Selections: Age, gender, state/SCF/ZIP
Contact: Kroll Direct Marketing Inc., 609-275-2900

Certified Public Accountants
This new list features 255,534 certified public accountants, all of whom have degrees in accounting and have passed state-administered examinations. Two-thirds are male, and all have been taken from direct mail and telemarketing sources.
Cost: $125/M
Selections: Gender, geography
Contact: Bethesda List Center, 301-986-1455


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Remarkable Products Catalog

This is a file of 5,618 2001 buyers who are mid to top level management professional at Fortune 100 companies and home offices who rely on organizational products featured in Remarkable Products. These men and women buy from a full line of products that range from time management, human resources and organizational planning to posters, annual calendars and office supplies. The file includes 3,729 2000 buyers and 6,257 1999 buyers.
Selections: gender, state/SCF?ZIP
Cost: $110/M
Contact: Mokrynski & Associates, 201-488-5656

Faithful Followers Christian Music Buyers
These are 18,050 buyers and attendees who enjoy Christian music artists. In addition to attending concerts, these followers have purchased tapes and CDs, videos and songbooks from product mailings. They receive frequent mailings of newsletters and product offers that keep them informed on artists’ latest news. These are primarily women ages 35 to 50, most are married, many with children at home under the age of 18.
Selections: state/SCF/ZIP
Cost: $85/M
Contact: Doug Ross Communications Inc., 480-966-1744

Mail Order Medical Supply
Offers can be bound or blown into MOMS Catalog, a mail order catalog of products to help people whoa re managing a medical need for themselves or a loved one at home. The catalog offers a wide assortment of health-related products including bathroom safety items, mobility aids, dressing aids and bladder control products. Counts are 2.87 per year for both blow and bind ins.
Cost: $45/bind in, $35/M blow in
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

United Health Care
This is a source of nursing health care providers at home addresses. The file includes 1.9 million nursing professionals, 1.1 million registered nurses, 373,104 licensed practitional nurses, 33,907 nurse practitioners, 34,507 physician assistants and 2,336 midwives work for medical care providers nationwide. Selections: state/SCF/ZIP
Cost: $70/M
Contact: Midwest Direct Marketing Inc., 913-686-2220


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Myrtle Beach Golf Holiday

Counts for this file have been updated, and it now boasts 16,082 avid golfers who have responded to space ads in golf publications, as well as through the Internet, direct response TV ads and golf shows. These duffers are individuals that have requested information on golf vacations from more than 94 resorts throughout the Myrtle Beach area.
Cost: $85/M
Selections: Zero-12 month inquires, 0-24 month inquirers, 0-36 month inquirers, 0-12 month Internet inquirers, 0-12 month Canadian Internet inquirers, 0-12 month Canadian inquirers, 0-24 month Canadian inquirers, 0-36 month Canadian inquirers, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Books and Culture
There are 8,736 active subscribers to this evangelical Christian publication. Nearly three-quarters of the readership is male, and they have spent $24.95 to receive a year


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Fast Company-Inc Magazine Masterfile

Mall Dunn Associates, Inc. has been named manager of the enhanced Fast Company-Inc. Magazine Masterfile. The file includes the names of 1.1 million readers of Fast Company and/or Inc magazines. The subscribers are upscale business executives. The database has been overlaid with demographic and psychographic data. The source is direct mail.
Selections: Gender, recency, mail order buyers, donors, lifestyle, income, occupation, age, state/SCF/ZIP
Cost: $110/M
Contact: Mal Dunn Associates, Inc., 914-277-5558

STQE Magazine Subscribers
Rubin Response Management Services, Inc. has been appointed to manage the STQE magazine subscriber list. The magazine, formerly known as Software Testing & Quality Engineering, provides information on how to develop software. Included on the list are the names of 7,744 active subscribers and 5,960 expires. The source is direct mail.
Selections: State/SCF/ZIP
Cost: $220/M
Contact: Rubin Response Management Services, Inc., 847-619-9800

J & P Cycles
Names and Addresses, Inc. is offering a list of J&P Cycles buyers, with new dollar selects. The entire file lists 212,409 12-month purchasers, and 18,439 30-day buyers. The dollar amounts and 12-month counts include $50+ buyers (87,308), $75+ (80,858) and $100+ (54,089). The J&P Cycles catalog offers after-market parts and accessories for Harley Davidson owners. The source is direct mail.
Selections: Gender, dollar amount, State/SCF/ZIP
Cost: $80/M for 12-month buyers
Contact: Names and Addresses, Inc., 847-465-1500

Telebrands List Services Corp. is offering a new monthly telephone number hotline with its Telebrands Corp. product buyers list. The entire file contains the name of 687,000 12-month buyers, including 60,000 monthly hotline names. The average sale is $50. The sources are 90% TV commercials and 10% space ads.
Selections: Telephone numbers, product, dollar, credit card, multi-buyers, source, gender, state/SCF/ZIP
Cost: $80/M for 12-month buyers, $175 for monthly hotline telephone numbers
Contact: List Services Corp., 203-743-2600


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Hardy Diesel & Equipment Inc.

All 61,389 individuals on this file have either requested or made purchases from this smal diesel generator marketer. All of these men (the list is entirely male) have come in through either direct mail or space ads. They spend an average of $2,500 per order.
Cost: $95/M
Selections: Title, six-, 12-month recency, state/SCF/ZIP, catalog buyers, catalog requestors
Contact: McCarthy Media Group, 608-329-6097

Radio Control Car Action
The 51,503 active subscribers to this are dedicated radio control enthusiasts. They have been involved with their hobby for more than five years, and are young, educated, affluent enthusiasts. Fifty-five percent have made purchases through mail or telephone channels.
Cost: $95/M
Selections: Quarterly hotline, last 12-month expires, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Hispanic Source
These 1.5 million Hispanic direct mail buyers have been culled from the Origins ethnic directbase, a proprietary database developed by List Services Corp. Names on the directbase are take from direct response channels.
Cost: $85/M
Selections: Quarterly hotline, lifestyles, ethnic/religious, age, telephone, household income, children by age range, children by specific age, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Edgell’s Business Technology Masterfile
Rubin Response Media now manages this 74,998-name file of retail, consumer good and hospitality business and technology professionals. Individuals on this file have been taken from one of Edgell Communications’ business publications, which include Consumer Goods Technology, Hospitality Technology, Retail info Systems News and Retail Systems Reseller. All the names are generated from direct request sources.
Cost: $150/M
Selections: Job function, telemarketing, state/SCF/ZIP
Contact: Rubin Response Management Services, Inc., 847-619-9800


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New Lists

Jim Pace

The Jim Pace GM Parts Warehouse catalog features a line of aftermarket performance products from General Motors and other manufacturers. The 35,156 people on this list purchased one or more items from the catalog. Most customers are men. An average sale runs $170. The file is updated quarterly.

Cost: $95/M ($100/M for last-12-month buyers)

Selections: Last-12-month buyers, state/SCF/ZIP

Contact: Lake Group Media Inc., Rye, NY, 914-925-2400

Cooking Tonight/Gastronome

Adrea Rubin Management Inc. is offering two new food-related files: Cooking Tonight, which identifies 312,250 last-one-month hotline buyers, and Gastronome, which offers 103,670 last-one-month hotline names. Cooking Tonight lists home chefs who completed a detailed direct mail survey about their culinary interests. They indicated an interest in receiving recipes, cooking tips and epicurean catalogs. Those on the Gastronome file are said to be food connoisseurs who filled out surveys about food and wine. They opted in to get coupons and samples from various companies. Both files are 65% female and are updated monthly.

Cost: $90/M (each file)

Selections: Telephone number, credit card, age, gender, state/SCF/ZIP

Contact: Adrea Rubin Management Inc., New York, 212-983-0100

Contractors Cooperative

Sourced from direct mail and the Internet, this 188,443-name list includes construction employees from many segments of the industry. They include general, electrical, mechanical and air conditioning/heating contractors; builders; and plumbers. Those listed, 90% of whom are male, work for small to midsize firms. The Contractors Cooperative Trade Center provides data on labor relations and investments, and aims to improve workmanship and training in the field.

Cost: $110/M

Selections: SIC code/industry, fax number, gender, state/SCF/ZIP

Contact: Walter Karl, Pearl River, NY, 845-620-0700

Construction Market DB

Using the DecisionMaker Building/Construction Market e-mail database, marketers can target nearly 170,000 building and construction industry executives at more than 126,000 firms. These individuals, mainly architects, builders, engineers, manufacturers and distributors, purchase construction-related products and services. The list is sourced from controlled circulation files from Cahners Business Information, Business News Publishing, Reed Elsevier directories, Reed Exhibitions’ trade shows and CMD directories and databases. It is updated six times a year.

Cost: $325/M

Selections: Telephone number, recency, acquisition source, type of firm, building activity, buying authority, home address, Internet usage, sales volume, job title, work performed, state/province/SCF/ZIP

Contact: Cahners Business Lists, Des Plaines, IL, 800-323-4958

Printing Impressions

Printing Impressions magazine serves the commercial printing industry. The 4,823 subscribers listed here work in the printing, publishing and graphic arts industries. The file is assembled from controlled circulation lists and is selectable by readers’ job function and the size of their firms. Nearly 3,500 of the individuals whose e-mail addresses are listed here are executives.

Cost: $300/M

Selections: Job function, size of firm, state

Contact: Kroll Direct Marketing Inc., Plainsboro, NJ, 609-275-2900

Account Activity

Ziff-Davis Gaming Files

Worldata/WebConnect is managing several new postal files from technology and Internet magazine publisher Ziff-Davis Media. These include the Ziff-Davis Gaming master file (which identifies 514,322 last-12-month subscribers to the company’s computer and video gaming publications; the 218,728-name Computer Gaming World subscriber file; the 293,961-name Electronic Gaming Monthly reader file; the 169,016-name list of Official U.S. PlayStation Magazine subscribers; and the 36,270-name Expert Gamer magazine file. Those listed


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Business Opportunity Digest

These 1.2 million subscribers have paid $15.95 to receive this entrepreneurial-focused publication. Suggested usage includes sweepstakes, self improvement, credit cards and lottery offerings. Readers are brought in through a mixture of direct mail and space ads.
Cost: $85/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5153

Who


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Thunder Lizard Conferences

Rubin Response Management Services, Inc. has been named manager of the Thunder Lizard Conferences list by Fawcette Technical Publications. Included on the file are the names of 67,882 conference attendees and inquirers. The attendees are senior-level creative and design professionals who lead and train their companies’ creative teams.
Selections: State/SCF/ZIP
Cost: $195/M
Contact Rubin Response Management Services, Inc., 847-619-9800

J&L Industrial Buyers
Matt Brown & Associates is offering a file of J&L industrial catalog buyers. The count now stands at 467,374, including 65,784 third- and fourth-quarter buyers. These buyers work for manufacturing companies and wholesale distributors. They have purchased cutting tools, measuring equipment, abrasives, hand tools and other products. Many pick up their orders at J&L distribution locations.
Selections: Title addressing, SIC, state/SCF/ZIP
Cost: $100/M
Contact Matt Brown & Associates, 937-434-3949

GE Appliances
MSGi Direct has won management rights to four files from General Electric Co. They include the 617,843 direct response service contract buyers; 4.2 million retail service contract buyers; 2.4 million new mover names; and 4.3 million product registration card respondents. All the files have been enhanced.
Selections: Credit card, age range, children age range, ethnic coding, married, date of birth, estimated income, gender, state/SCF/ZIP
Cost: $85/M
Contact: MSGi Direct, 215-968-5020

Marquis Who’s Who
Now available from Mal Dunn Associates, Inc. is the Marquis Who’s Who International masterfile. The list includes the names of 137,637 international participants, including 61,702 at their business addresses. The unit of sale ranges from $285 to $500. The source is direct mail.
Selections: Country, gender, profession, home address, business address
Cost: $235/M
Contact: Mal Dunn Associates, Inc., 914-277-5558


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Origins Ethnic Database


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Origins Ethnic Database


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Heartsong Presents Book Club Buyers

These 37,888 book club members read four wholesome romance novels each month, each containing plots centered around the Christian faith. Readers are brought in through direct mail efforts. Three-quarters are identified as female. Each month they spend $9.95 for their books. Readers have a median age of 47, and most have children under the age of 18 at home.
Cost: $85/M
Selections: Former buyers, state/SCF
Contact: Doug Ross Communications, 480-966-1744

Software Development Opt-in E-Mail Addresses
This file of 36,041 opt-in e-mail addresses is culled from the qualified subscribers of Software Development magazine. Software Development targets corporate development professionals who direct and manage the development teams.
Cost: $400/M
Selections: Job title, responsibility, employee size, operating system, write/design software, programming language, recommend/specify buying authority
Contact: Rubin Response Management Services Inc., 847-619-0149

Civic Research Institute Subscribers and Bookbuyers
This masterfile now feature new counts and selections. These readers are interested in juvenile justice, domestic violence, forensic mental health, and other topics. Readers include criminal justice, law enforcement, mental health, social science, and healthcare professionals. Subscription rates range from $130 to $290 annually.
Cost: $120/M
Selections: Product categories, including Community Mental Health and Addiction Treatment, Corrections, Domestic Violence Victims & Victim Services, Forensic Mental Health, Juvenile Justice, Offender Treatment, Probation and Parole, Sex Offender Law, Health Care Computing and Information Technology, Medical Information Law, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Super Aggressive Credit Seekers
During the last 12 months, these 763,876 credit card seekers have been turned down by various financial institutions, who have supplied their names to this file. They consist mostly of homeowners who have a judgement of bankruptcy within the past six years and are actively seeking installment credit.
Cost: $85/M
Selections: Gender, monthly hotline, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-665-5153


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Publibase–Healthcare Workers

Some 122,000 executives are identified on this business-to-business database. These healthcare and hospital employees have titles such as CEO, president, managing director, general manager and sales director.
Cost: $260/M
Selections: Mail and female executives, multi-records, telephone and fax numbers, country, job function, number of employees, title
Contact: Kroll Direct Marketing Inc., 609-275-2900

Quadratec Essentials Catalog Requestors
This file names 130,800 requestors. Last-six-, last-12- and last-24-month requestors are identified, too. This catalog features parts and accessories for Jeep, Ford Pickup, Dodge Pickup and Mini-SUV vehicles.
Cost: $85/M
Selections Three-, six-, and 12-month recency, gender, vehicle type, state/SCF/ZIP
Contact: McCarthy Media Group Inc.

Thunder Lizard Conferences
Some 67,882 conference attendees and inquirers are listed here. They attended conferences for the creative technology industry. People who attend are experts on the Web, computer graphics and desktop publishing.
Cost: $195/M
Selections: State/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

MOMS Bind-in
The Mail Order Medical Supply (MOMS) catalog features products for people who are managing a medial need for themselves or someone else. MOMS sells direct to consumers. This bind-in program features 260,000 a year.
Cost: $45/M bind-in; $35/M blow in
Contact: Leon Henry Inc., LH Management Division, 914-723-3176


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Contingency Planning & Management Magazine

This brand new file of 33,465 qualified subscribers to this technology and emergency planning trends magazine is available from Statlistics Inc.
Cost: $125/M
Selections: Primary business, job function, number of employees, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Corvette Parts & Accessories Buyers
Names and Addresses Inc. is offering this file of 91,896 last buyers of performance parts ad accessories for their sports cars all of whom are sourced from direct mail.
Cost: $65/M
Selections: Dollar amount, year of car, sex, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

OfficePoint


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Barrie Pace

This 173,000-list been newly managed by Walter Karl. The file totals. The source for this file is direct mail. One-, three- and six-month hotline files are available. Dollar selects from $75 to $200 are in the file, too. Selections: Gender, size, product, change of address, multi-buyers, last dollar purchase, demographic and lifestyle enhancements, Internet source, e-mail address, state/SCF/ZIP
Cost: $26/M (one-month hotline); $21/M (three-month hotline); $16/M (six-month hotline); $6/M (12-month mail order buyers ); $95/M (13-to-18-month buyers); $90/M (19-to-24-month buyers); $75/M (catalog requestors) $70/M (fundraiser/publisher/insurance rate); $75/M (food mailers)
Contact: Walter Karl, 845-620-0700

Volkswagen Beetle Parts
The Real Source reaches buyers of original and after-market parts and accessories for classic Volkswagen Beetles and the New Beetle. This file identifies 17,000 last-12-month buyers. They are avid auto enthusiasts. The source is direct mail.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: Names and Addresses, 847-465-1500

Credit Union Magazine Actives
This file names 27,000 last-12-month active subscribers. The publications covers topics of interest to credit union mangers, such as technology, marketing, economics, operations, lending and compliance. Subscribers are credit union management employees, non-management employees and the volunteers who serve on the boards of directors.
Cost: $125/M
Selections: Last-24-month active subscribers, asset size, business/home addresses, job function, job title, gender, state/SCF/ZIP
Contact: VentureDirect List Services, 212-655-5196

Banking Executives Master File
This compiled file names 100,000 top executives at banks. They handle assets of over $5 trillion annually. With the huge sums they are responsible for, they need to keep up with the latest banking trends and technologies. They also need access to company profiles and industry analysis. The list is selectable by bank locations by assets and by title.
Cost: $66/M
Selections: Title address, executive function, gender, telephone and fax numbers, assets, main branch, bank type, state/SCF/ZIP
Contact: American List Counsel, 609-580-2976


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E-Mail Plus Targetbase Now available from MSGiDirect are several opt-in e-mail files enhanced with postal addresses. Included among the 18 million names are auto enthusiasts, families with children, fundraising contributors, and investment seekers.

Selections: Auto, cooking, health fitness, hobbies and crafts, home improvement, music video, pet owners, sports interest

Cost: $200/M for e-mail addresses, $85/M for postal addresses

s Contact: MSGi, 917-339-7100

Indus-Posables 12-Month Buyers
LH Management Division is offering a list of 935,000 12-month buyers of Indus-Posables polyethylene envelopes. These business buyers have spent an average of $175. The source is 100% direct mail.
Selections: Recency, hotline, state/ZIP>BR> Cost: $95/M
Contact: LH Management Division, Leon Henry, Inc., 914-723-3176

MCM Bind-in Program
Matt Brown & Associates is offering a bind-in and blow-in program for MCM Electronics. Inserts are bound into flyers mailing to electronics businesses and enthusiasts. Mailings are done weekly, and range from 60,000 to 200,000 catalogs.

Opt-in e-mail Business-to-Business Masterfile
New from Dunhill International List Co. is an opt-in business-to-business e-mail file with 6 million records. It was compiled through postal and e-surveys sent to key executives in all size companies.
Selections: Key contact, job title, SIC code, employee size, sales volume, geography
Cost: $300/M
Contact: Dunhill International List Co., Inc., 1-800-DUNHILL


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Programmers/Productivity Software Buyers

Venture Direct Worldwide, Inc. is offering a list of 503,067 12-month software buyers. These consumers purchased high-end development tools for Microsoft Windows and C++ programming. Roughly 75% are male. The source is product information and warranty cards.
Selections: Ethnic, donors, health/fitness, homeowner, home value, mail order buyers, merchandise category, state/SCF/ZIP
Cost: $135/M
Contact: Venture Direct Worldwide, Inc., 212-684-4800

Info-Link: Hunting & Fishing License Holders
MSGi Direct has been named manager of the Info-Link: Hunting & Fishing License Holders file, listing the names of 4.5 million license holders. It was compiled from state agencies.
Selections: Multi-year license holders, age, weapon type, license type, gender, state/SCF/ZIP
Cost: $75/M
Contact: MSGi Direct, 215-968-5020

Cybersonic
Available from Fasano and Associates is a list of buyers of the Cybersonic oral care system. The file includes the names of 63,543 three-month buyers, 26,914 October 2001 buyers and 458,085 continuity buyers. The average unit of sale is $110. The source is 100% TV.
Selections: Credit card, telephone number, five-pay plan buyers, state/SCF/ZIP
Cost: $95/M for three-month buyers
Contact: Fasano and Associates, 818-728-9030

Reed Exhibition Companies Marketplace Database
Cahners Business Lists has placed a Reed Exhibition Companies list on the market. It lists 145,450 decision makers, who have attended trade shows in the following industries: manufacturing, medical, construction, food and retail. Also available are 38,007 e-mail names.
Selections: Employee size, Internet usage, job function, sales volume, SIC
Cost: $110/M for postal names, $310/M for e-mail names
Contact: Cahners Business Lists at 1-800-323-4958


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Gamblers With Las Vegas Casino Credit

Market Street Lists has won the management of this file of 125,000 gamblers who have established credit with Las Vegas Casinos in the past two years.
Cost: $150/M
Selections: Ethnic origins, mail order buyers, occupation, income, gender. State/SCF/ZIP
Contact: Market Street Lists, Inc., 888-675-5478

Business Intelligence Opt-in E-Mail Addresses
Rubin Response Management Services is offering 41,142 opt-in e-mail addresses culled from the subscribers to Intelligent Enterprise and Transform Magazines.
Cost: $400/M
Selections: Job function, products specified
Contact: Rubin Response Management Services, Inc., 847-619-9800

estyle Gift Givers
A total of 49,683 gift-givers both from the e-style catalog and Web site are being offered by the Millard Group. This 90% female file is sourced from the catalog and the Internet.
Cost: $115/M
Selections: Product, Gift givers, source, business address, state/SCF/ZIP.
Contact: Millard Group, 603-924-9262

U.K. Medical Professionals
London-based 1 Shop Data is managing the new-to-market file of 54,000 general practitioners and specialists throughout the country.
Cost: 150 pounds/M
Selections: job function, postal code, national health service or private, specialization
Contact: 1 Shop Data, 44-0-20-8947-1163


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Baseball & Football Fanatics

Bethesda List Center is offering an opt-in e-mail list of 31,139 baseball and football fans. These consumers have registered to play CyberSkipper or CyberCoach, online forecasting games. They compete against other registered users for cash and sports merchandise prizes. All names come with home mailing address. The source is 100% Internet.
Selections: Gender, age, sport, state/SCF/ZIP
Cost: $130/M
Contact: Bethesda List Center, Inc., 301-986-1455

Dermal Tone
LH Management Division has been named manager of a new list of 284,000 facial exercise treatment buyers. These mostly female customers responded to a 30-minute infomercial for Dermal Tone, a cosmetic treatment. They have an average age of 30, and an average income of $40,000.
Selections: Phone numbers
Cost: $100/M
Contact: LH Management Division, Leon Henry, Inc., 914-723-3176

Ria Human Resources: Payroll
New counts are available on the RIA Human Resource Payroll list from Aggressive List Management. The file now includes the names 10,868 payroll executives who have subscribed to or purchased information from Research Institute of America. The average sale is $200. The sources are direct sales, direct mail, and telemarketing.
Selections: Home/business, firm type, gender, state/SCF/ZIP
Cost: $120/M
Contact: Aggressive List Management, 847-304-4030

Young Urbanites
This compiled file from Knowledgebase Marketing, Inc. lists 1.8 million professionals, ages 25 to 35, who live in metropolitan areas and have a large disposable income. The file, evenly split between males and females, is collected from multiple sources, including response data.
Selections: Telephone, state/SCF/ZIP
Cost: $65/M
Contact: Knowledgebase Marketing, Inc., 866-ASK-4KBM


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DIRECT LISTLINE Credit Union Magazine
This is a file of 27,146 12-month subscribers to this publication covering topics of interest to credit union managers such as technology, marketing, economics, operations, lending and compliance. Readers are credit union management employees, non-management employees and the volunteers who serve on the credit union board of directors and other volunteer committees. They include presidents, managers, CEOs, vice presidents and branch managers. The source of the file is direct mail. Selections: asset size, business address, home address, job function, job title, gender Cost: $130/M Contact: VentureDirect Worldwide, 212-655-5196

Heavy Metal Magazine Blow-Bind/In
Inserts can be blown or bound into Heavy Metal Magazine targeting subscribers with a flair for fantasy art and illustrated futuristic fiction. Subscribers are 92% male between the ages of 18 and 34 with household incomes of about $45,000. The majority are well educated and employed in white-collar positions. Some 95% are direct mail subscribers. Cost: $30/M for 1.2 million annually Contact: LH Management Division, Leon Henry Inc., 914-723-3176
The Couch Potato Masterfile
These are 5.4 million self-reported serious couch potatoes, all male, who enjoy watching sports on TV, subscribing to cable and buying videos for their VCR. They are mail order buyers. Selections: household income, phone numbers, age, lifestyle interests, children by age, length of residence, presence of credit card, homeowner, marital status Cost: $70/M Contact: Mail Marketing Inc., 201-750-3222

NationsBest Mail Order Buyers
These 3.5 million consumers repeatedly buy through the mail and have access to the Internet. The file is 50% male, 50% female. The names are sourced from response data. Selections: state/SCF/ZIP Cost: $65/M Contact: KnowledgeBase Marketing Inc., 866-275-4526


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Business Traveler

This newly available file features 10,942 international subscribers and 2,726 U.S. subscribers. Business Traveler offers insight into destinations, dining, hotel, culture, safety, travel tips and travel promotions. Subscribers average more than two flights a month. Subscribers are generated entirely through direct mail.
Cost: $290/M for international subscribers, $135/M for U.S. subscribers
Selections: International actives, international expires, U.S. and Canadian actives, U.S. and Canadian expires, country, gender, home or business address
Contact: Direct Media Inc., 203-532-1000

Children by Age and Gender
This file of 2.6 million names has been updated to include better selection of children


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Disney Publishing

Mal Dunn Associates, Inc. has been named manager of the Disney Publishing Consumer Source Masterfile. Included in the enhanced file are the names of 2.6 million subscribers to Disney, Familyfun, Disney Adventures and Discover magazines. The source is direct response.
Selections: Adult’s age, children’s age, collectors, credit card holders, donors, seniors, pet owners
Cost: $80/M
Contact Mal Dunn Associates, Inc., 914-277-5588

Edgell’s Business Technology
Rubin Response Management Services, Inc. is offering the Edgell’s Business Technology Masterfile. The file lists 74,998 subscribers to publications like Consumer Goods Technology, Hospitality Technology, Retail Info Systems News and Retail Systems Reseller. The source is 100% direct request.
Selections: Job function, state/SCF/ZIP
Cost: $150/M
Contact: Rubin Response Management Services, Inc., 847-619-9800.

Web-Surfing Seniors
Now available from Profile America List Co. is an e-mail list of over 2.9 million Web-surfing seniors. These consumers use e-mail to keep in touch with children and grandchildren. The double opt-in file is muli-sourced.
Selections: Gender, presence of credit card, income, 30-day hotline
Cost: $150/M
Contact: Profile America List co., 201-569-7272

Wizard Magazine
Leon Henry, Inc. is offering a magazine ride-along program for Wizard magazine. Inserts can be polybagged with 3.3 million copies of Wizard, a periodical devoted to comics. The next closing date is Jan. 18, 2002, and inserts are due on Jan. 25. The issue appears on March 12.
Cost: $60/M
Contact: LH Management Division, Leon Henry, Inc., 914-723-3176


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Dutchguard Novelty Buyers

This new list from ACI/Reelpoint Direct offers14,243 mail order buyers of clocks, watches, radios and emergency preparedness products, sourced from space ads and direct mail, who spend an average $78 per sale.
Cost: $90/M
Selections: Gender, State/SCF/ZIP
Contact: ACI/Reelpoint Direct, Inc., 800-345-2266

Performance Bicycle Premium Package Insert Program
List Services Corp.’s program reaches catalog buyers who are athletic, well-educated, earn more than $80,000 per year and use the Internet. They are sourced from direct mail and space ads.
Cost: $60/M.
Contact: List Services Corp., 203-743-2600

NationsBest Households With Teenage Music Lovers
This updated list from KnowledgeBase Marketing offers 1.830,000 households that purchase the latest stereo e2uipment, compact discs and tapes all of whom are sourced from response data,
Cost: $65/M Selections: State/SCF/ZIP Contact: KnowledgeBase Marketing, 866-275-4526

Computer/IT/Networking Internet Executives
Kroll Direct Marketing ‘s new list offers 218,271 executives of various levels with an interest in computers, IT networks for their businesses and job functions.
Cost: $260/M
Selections: Country/GEO, job function, industry, employees, title slug
Contact: Kroll Direct Marketing, 609-275-2900


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Technology in Practice

These 20,630 subscribers are high-level IT executives at hospitals, managed care plans and other health care companies. They are directly involved in making technology decisions. The source for this file is 100% direct response.
Cost: $150/M
Selections: Title, industry, state/SCF/ZIP
Contact Aggressive List Management Inc., 847-304-4030

Temporary Tatoos
ACI/Reelpoint has become the new manager for the Funtoos-Temporary Tatoo Buyers file. Nearly 18,000 last-12-month buyers are identified. They order waterproof, temporary tatoos made from non-toxic ink. Some 5,000 last-12-month requestors are available, too. The source is direct mail and Internet sales.
Cost: $80/M
Selections: Gender, state/SCF/ZIP
Contact: ACI/Reelpoint Direct Inc., 978-744-5255

Judges
This new list names nearly 19,000 at federal, state and county levels. Some 3,500 women are included. Many records include telephone numbers.
Cost: $65/M
Selections: Type of court, telephone and fax numbers, state/SCF/ZIP
Contact: Dunhill International List Co., Inc., 561-347-0200

Specialty Merchandise
This file contains 1.6 million total respondents and buyers. Specialty offers a home-based business selling gifts and other merchandise wholesale. The names of these entrepreneurs came from direct mail campaigns and space ads in magazines and infomercials.
Cost: $85/M
Selections: November 2001 hotline, last-12-month file, respondents with telephone, business, home, gender, recency, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-655-5174


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New Lists

Audio Book Club Enhanced

This list, a segment of the book club’s master file, features 313,092 who bought books on cassette and CD over the last 12 months. Club members chose titles from such genres as fiction, mystery and self-help. Many of them also ordered online from AudioBookClub.com. The list has been enhanced with demographic and lifestyle data.

Cost: $100/M

Selections: Credit card, $50-plus buyers, multibuyers, demographic and lifestyle data (adult age, income, children by age range, ethnicity, apparel, mail order buyers, health and fitness, finance and entertainment), genre, telephone numbers, gender, state/SCF/ZIP

Contact: Walter Karl, Pearl River, NY, 845-620-0700

Ivillage.com

Using this file of e-mail addresses, marketers can reach an audience of mostly upscale, family oriented women. These 170,492 individuals are international members of the online network, which connects women to Web sites that interest them. Features include links to popular women’s magazines, recipes, quizzes and discounts. The average member is 38 years old and has a household income of $69,500 per year. Most of those listed have attended college and are currently working. In addition, more than half have children under 18.

Cost: $200/M

Selections: Online buying frequency, employment status, number of children, age, country, pet owners

Contact: 24/7 Media Inc., New York, 877-247-2477

Window Fashions

Identifies 25,831 subscribers to this magazine about window coverings and design. Distributed 12 times a year, it caters to executives at architectural and design firms, retailers, fabricators, manufacturers and window-installing businesses. Article topics include trends, profiles, and improvements in business and design. More than 14,000 on the list are women.

Cost: $115/M

Selections: Type of firm, job function, telephone/fax numbers, gender, state/SCF/ZIP/ZIP+4

Contact: The Information Refinery, Mahwah, NJ, 201-529-2600

Mother Nature’s Nutrition

Sourced from space advertisements and direct mail, this list offers the names of some 15,000 who made purchases from Mother Nature’s Nutrition catalog between September 2000 and August 2001. They spent an average of $49 on vitamins, supplements, herbs, body cleansers and other items. Sixty-five percent of these buyers are women. The typical customer is over 40 years old and earns $35,000 a year.

Cost: $100/M

Selections: Gender, state/SCF/ZIP

Contact: Country Marketing Ltd., Ilion, NY, 315-895-7737

Continental Appliance

This master file identifies 4.4 million people who bought a home appliance within the last 30 days. The file is direct response-sourced, taken from manufacturers’ warranty cards the buyers completed within 10 days of their purchase. These individuals spent between $50 and $500 on products such as microwave and toaster ovens, DVD players and computers.

Cost: $70/M (2001 buyers)

Selections: Seniors, high-tech appliance buyers, Hispanic buyers, credit card buyers, age, gender, income, type of residence, state/SCF/ZIP

Contact: Country Marketing Ltd., Ilion, NY, 315-895-7737

Cook & Love

Using this list, marketers can target more than 35,000 last-12-month mail order buyers of women’s footwear and accessories from Cook & Love. Ninety-eight percent of those listed are women; they paid an average of $100 per purchase. The typical buyer is over 40 years old and earns $70,000 a year. She is said to be loyal to the company and is a frequent direct mail shopper.

Selections: Last three- and six-month mail order buyers, $25-plus, $50-plus, $75-plus and $100-plus buyers, state/ZIP

Contact: Mokrynski & Associates Inc., Hackensack, NJ, 201-488-5656

Account Activity

French Country Living

Millard Group Inc. now manages this file of 53,893 last-12-month catalog buyers. French Country Living offers home furnishings and decorations, including earthenware, fixtures, linens, rugs, and bed and bath accessories. The typical subscriber is a 45-year-old woman with an average annual income of $75,000. A typical sale runs about $235. Most of the customers listed here made their purchases by direct mail.

Cost: $100/M

Selections: Last three-, six- and 13- to 24-month buyers, $50-plus, $75-plus, $100-plus and $150-plus buyers, gender, state/SCF/ZIP

Contact: Millard Group Inc., Peterborough, NH, 603-924-9262

Card Decks & Inserts

J.C. Whitney

Cataloger and Web marketer J.C. Whitney sells automotive products and accessories. Those listed here, many of whom are male auto enthusiasts, purchased items such as car, truck and motorcycle parts, tools, AM/FM stereo cassette players and floor mats. Whitney catalog titles include Volkswagen, Trucks, Sport Compacts, Motorcycles and Jeep. The package insert program makes inserts available to as many as 1.4 million buyers annually; blow-ins are sent out with the 24 million catalogs the firm mails each year.

Cost: $60/M (PIP); $30/M (blow-in)

Contact: L90 Direct/Novus Marketing, Valhalla, NY, 914-741-0500


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African American Consumers

This segment, pulled from the Origins ethnic database, is available for the first time. It consists of 1.1 million African-American consumers taken entirely from direct response sources. The file is further selectable by ethnic and religious criteria.
Cost: $85/M
Selections: Quarterly hotline, ethnic/religious, lifestyles, age, household income, telephone number, children by age range, children by specific age, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

IT Project Managers at Internet Project Sites
These 2.4 million people have been culled from DomainGo


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American City Business Journals

Lake Group Media, Inc. has introduced an updated multi-subscriber select from its American City Business Journals list. The total file includes 520,513 active U.S. subscribers, and 11,207 multi-subscribers. The regional publications report on business developments, trends and issues in their local markets.
Selections: Multi-subscribers, quarterly hotlines, home address, business address, paid U.S. subscribers
Cost: $130/M for multi-subscribers Contact: Lake Group Media, Inc., 914-925-2460

Christian Reader
Doug Ross Communications, Inc. is offering the susbcriber file of Christian Reader magazine. The list includes the names of 30,295 active subscribers, including 5,421 hotline names.The average unit of sale is $17.95 per year. The sources are direct mail and direct response. Most are women, and 50% are empty nesters.
Selections: Gender, paid/source, recency, state/SCF/ZIP
Cost: $90/M
Contact Doug Ross Communications, Inc., 480-966-1744

Kanter Auto Products
Names and Addresses, Inc. is offering the Kanter Auto Products catalog buyer file. The list includes the names of 36,980 one-year buyers and 9,104 three-month buyers. The buyers, mostly male, contribute an average unit of sale of $150. The sources are 96% direct mail and 4% retail.
Selections: Dollar, state/SCF/ZIP
Cost: $85/M for twelve-month buyers
Contact: Names and Addresses, Inc., 847-850-1012.

Miles Kimball Internet Buyers
A new selection from the Miles Kimball list is available from Aggressive List Management: Internet buyers. Included are the names of 120,960 customers who have purchased online within the last twelve months. Most are female. The average unit of sale is $37. The source is 100% direct mail.
Selections: Gender, product, multi-/single buyers, credit card, product, state/SCF/ZIP
Cost: $85/M
Contact: Aggressive List Management, 847-304-4030


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American City Business Journals

Lake Group Media, Inc. has introduced an updated multi-subscriber select from its American City Business Journals list. The total file includes 520,513 active U.S. subscribers, and 11,207 multi-subscribers. The regional publications report on business developments, trends and issues in their local markets.
Selections: Multi-subscribers, quarterly hotlines, home address, business address, paid U.S. subscribers
Cost: $130/M for multi-subscribers
Contact: Lake Group Media, Inc., 914-925-2460

Christian Reader
Doug Ross Communications, Inc. is offering the susbcriber file of Christian Reader magazine. The list includes the names of 30,295 active subscribers, including 5,421 hotline names.The average unit of sale is $17.95 per year. The sources are direct mail and direct response. Most are women, and 50% are empty nesters.
Selections: Gender, paid/source, recency, state/SCF/ZIP
Cost: $90/M
Contact Doug Ross Communications, Inc., 480-966-1744

Kanter Auto Products
Names and Addresses, Inc. is offering the Kanter Auto Products catalog buyer file. The list includes the names of 36,980 one-year buyers and 9,104 three-month buyers. The buyers, mostly male, contribute an average unit of sale of $150. The sources are 96% direct mail and 4% retail.
Selections: Dollar, state/SCF/ZIP
Cost: $85/M for twelve-month buyers
Contact: Names and Addresses, Inc., 847-850-1012.

Miles Kimball Internet Buyers
A new selection from the Miles Kimball list is available from Aggressive List Management: Internet buyers. Included are the names of 120,960 customers who have purchased online within the last twelve months. Most are female. The average unit of sale is $37. The source is 100% direct mail.
Selections: Gender, product, multi-/single buyers, credit card, product, state/SCF/ZIP
Cost: $85/M
Contact: Aggressive List Management, 847-304-4030


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Edgell


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Christianity Today Net Users

A subscriber file of nearly 63,000 international readers is available for the first time. These subscribers, who are selected from publications including Christianity Today magazine, Today’s Christian Woman, Leadership and Marriage Partnership, use the Internet regularly/ The sources for this file are direct mail and direct response.
Cost: $120/M
Selections: Expires, cancels, gender, interests, paid/source, gift givers, recency, state/SCF/ZIP
Contact: Doug Ross Communications Inc., 480-966-1744

North & South
This file names 23,000 people who subscribe to this magazine about the Civil War. Some 91% of them are mail, and their median income is $61,000. The source is direct mail.
Cost: $100/M
Selections: Gender, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Medical Professionals Master File
Age and medical school attended are the two new selections that have been added to this 700,000-name file. This new compiled file is 75% male. It is updated daily.
Cost: $80/M
Selections: Total physicians, physicians at home, medial professionals, telephone and fax numbers, specialty, group and hospital affiliation, prescription writer, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Inquest Magazine Ride-Along
Some 960,000 ridealongs are polybagged each year in this magazine for trading card game enthusiasts.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Working Americans

This is a database of 350,429 consumers who have made a purchase through direct mail in the last 12 months. They are working men and women at home address. Buyers hold a variety of positions such as professional, managerial, executive, military and healthcare and have a history of purchasing through direct mail. The source of the file is direct mail.
Selections: Age, presence of children, length of residence, level of education, financial information, credit cards, monthly hotline
Cost: $85/M
Contact: List Services Corp., 203-778-4299

Pierre Deux-Home D


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Forbes

American List Counsel has been named manager of the Forbes magazine subscriber file. The list contains over 730,000 names. These business leaders have an average household income of $275,000, and a net worth of over $2 million. The source is 97% direct mail.
Selections: Hotline, business address, Canadian, gender, home address, paid, renewal, state/SCF/ZIP
Cost: $125/M
Contact: American List Counsel, 203-931-0375

Genomics & Proteomics
New from Cahners Business List is the Genomics & Proteomics subscriber file. The magazine provides scientists with updates on gene analysis, cell biology, proteomics and informatics. Included are 22,036 names.
Selections: Business type, discipline, recency, technologies/tools, state/province/SCF/ZIP
Cost: $140/M
Contact: Cahners Business Lists, 1-800-323-4958

Whispering Wind Magazine
Estee Marketing Group, Inc. is offering the 5,000-name subscriber file of Whispering wind magazine. The bimonthly focuses on the cultural traditions, history and lifestyle of Native Americans. The average unit of sale is $21 for six issues. Also being offered is a Whispering Wind blow-in program, which includes 9,000 issues bimonthly.
Cost: $90/M

Thane International
Gnames Advantage has won management of the Thane International DR TV list. It includes an average monthly hotline of 40,000 names. These consumers have purchased beauty and health products, and fitness equipment. The average age of the buyer is 40. They have an average household income of $42,000, and 53% are female. The average unit of sale is $95. The source is 95% infomercial.
Selections: Gender, credit declines, phones, state/SCF/ZIP
Cost: $85/M for last 12-month buyers
Contact: Gnames Advantage, 972-871-2828


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Beaverprints

This is a file of 126,944 last 12-month buyers of full-color preprinted laser paper stock and design software. Typical buyers are desktop publishers, business executives and consultants. The source of the file is direct mail and space ads.
Selections: Business address, home address, recency, gender Cost: $115/M
Contact: VentureDirect Worldwide, 212-655-5130

Construction & Mining Database
This is a file of 63,803 decision makers and purchasers of heavy equipment in the construction and mining sectors. This is a merged list of people who subscribe to one or more of the following Primedia Business trade publications: Coal Age, Concrete Products, Engineering & Mining Journal, International Construction, Mine & Quarry Trader, and Rock Products.
Selections: industry, title, geography
Cost: $115/M
Contact: Primedia Business, 913-967-1942

National Home Gardening Club
These are 618,270 members and subscribers to The National Home Gardening Club who enjoy all types of gardens from floral to vegetable, herbs, fruits, berries and containers. The source of the file is direct-to-publisher, direct mail sold. Selections: Gender, renewals, Canadian, 30-day, 90-day, six-month members/subscribers Cost: $95/M Contact: Names and Addresses Inc., 847-465-1500

Geologists
These are 14,409 individuals involved in geological sciences including archaeology, coal geology, engineering, geophysics, geoscience, hydro geology, planetary, structural, quaternary and sedimentary geology. Telephone numbers are available for 11,088 records, Zip + 4 appended for 12,836 records. The file has 10,846 males and 3,330 females.
Selections: type of address, gender, title slug
Cost: $65/M
Contact: Dunhill International List Co. Inc., 561-347-0200


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The Turbo Cooker

The 215,990 individuals on this file have responded to TV infomercials and purchased Turbo Cookers, culinary devices that combine steaming and cooking functions into a single appliance. The buyers, who are mostly female, have spent between $80-$150 for their Turbo Cookers.
Cost: $95/M
Selections: Monthly, quarterly hotline, phone numbers, credit card, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Garnet Hill
This catalog file now offers three new selects: $200+ buyers (53,000 individuals), sale buyers (35,000 people) and 16,000 one-month hotline buyers. Garnet Hill specializes in natural fiber offerings. Eighty-five percent of all purchasers are female.
Cost: $115/M (plus selection charges)
Selections: One-, three-, six-, 12-, 24-month buyers, $30-, $50-, $75-, $100-, $150-, $200-buyers, multibuyers, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Wireless Telephone Responders
This file of 36,545 individuals have responded to wireless telephone offers made via telemarketing efforts within the past month. Four in ten are identified as male.
Cost: $90/M
Selections: Monthly, gender, state/SCF
Contact: Contact Marketing LLC, 201-530-0200

Lydia


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Scientific American

A new select, 80,000 Internet subscribers at postal address, is now available on this file. The overall active subscriber database for this publication totals 429,000. Nearly 95% of this file is direct mail generated.
Cost: $105/M +15 for Internet subscribers at postal address Selections: Hotline, gift givers, business/home address, Canadian, source, gender, state/SCF/ZIP
Contact: Lake Group Media Inc., 914-925-2478

Timeshare Telephone Responders
This list of 37,500 responded to a timeshare telemarketing offer in October. A list of 22,600 people who responded in September is also available.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: Contact Marketing LLC, 201-530-0200

Conservation/Natural Resource Officials
This file identifies 5,710 officials and nearly 3,000 organizations. The list is owned by the manager.
Cost: $65/M
Selections: Telephone and fax numbers, gender, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200

Latin Music Lovers
This newly managed Columbia House file names nearly 1 million people. The source is direct mail, space ads and TV.
Cost: $120/M
Selections: Monthly hotline and quarterly hotline, lifestyles, age, title, number of purchases, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


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The Industry Standard

The Industry Standard’s postal and e-mail subscriber lists are back on the market. Internet and other business professionals read the recently discontinued publication for the latest news, analysis and profiles. The postal subscriber list has 89,000 names; the e-mail list about 13,400. Those on the latter file were subscribers who gave permission to receive third-party e-mailings.
Cost: $195/M (postal list); $300/M (e-mail list)
Selections: Job title, primary business, Internet utilization, Internet development spending, business/home address, state/SCF/ZIP
Contact: IDG List Services, 508-370-0826

BMG Direct<//b>
A new selection, prepayment-requested enrollments, is available on BMG Direct’s file. The individuals identified here get full membership benefits (including a music catalog and free CD selections) upon prepayment of the $20 enrollment fee. There are 961,000 names on the file.
Cost: Inquire
Selections: Gender, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2988

Biotechnology Focus
This magazine covers Canada’s life science industry. Many senior R&D and management officials in the field are among the 9,857 Canadian subscribers listed.
Cost: $175/M
Selection: Geographical (province)
Contact: L.I.S.T. Incorporated, Great Neck, NY, 516-482-2345

National Business Management Council
List Service’s Co.’s new list contains 83,050 corporate purchasing agents in U.S.-based companies broken out by SIC codes
Cost: $100/M
Selections: Phone/Fax, title, number of employees, annual ales, State/SCF/ZIP
Contact: List Services Corp., 203-743-2600


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Auto Warranty Buyers

These 446,706 individuals have spent between $160-$360 each for an annual service warranty. All have been secured through direct mail. Buyers own both domestic and imported vehicles.
Cost: $80/M
Selections: Marital status, age/year of birth, mail responsive, phone numbers, gender, vehicle type, state/SCF/ZIP
Contact: Kroll Direct Marketing, 609-275-2900

Scientific American
This file of 429,995 subscribers now features 80,000 Internet subscribers at postal addresses. Most of the subscribers were generated through direct mail orders, and nearly two thirds are male. Subscribers boast incomes of $109,000, and more than nine in ten hold credit cards.
Cost: $105/M plus $15 for the new select
Selections: Internet subscribers at postal addresses, monthly hotline, home/business address, source, gender, state/SCF/ZIP
Contact: Lake Group Media, Inc., 914-925-2400

Cultured Households with Credit Cards
More than 1.6 million people on this file, which was pulled from the NationsBest database, use their credit cards to indulge in gourmet cooking, wine, operas, and the finer things in life. The names have been pulled from a variety of response media.
Cost: $65/M
Selections: Telephone, gender, state/SCF/ZIP
Contact: KnowledgeBase Marketing 866-ASK4KBM

Digital Photo Mail Order Buyers
All 19,235 people on this list have purchased photo digitalizing services from Signature Color for $35. Orders are entirely generated through direct mail. All who purchase these services are Internet savvy, and all addresses are home addresses.
Cost: $115/M
Selections: Masterfile, last three-, six-month buyers, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550


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Element K Journals

American List Counsel has been awarded management of Element K Journals’ improved specialty subscriber files. The enhanced masterfile includes 728,900 names, is now selectable by four new computer usage categories: business and personal, graphic design, IT professionals, and programming and Web development. The source is 100% direct response.
Cost: $175/M
Selections: Home/business, phone numbers, Mac, journal title, gender, hotline, state/SCF/ZIP
Contact: American List Counsel, 1-800-ALC-LIST

FamilyFun
There are more than 1 million active subscribers to this Disney Publishing Worldwide magazine. Its readership consists of people that have children ages 3-12. Nearly three-quarters of its readers are married, and six in ten are dual-income families. Subscriptions are generated through a variety of sources, including direct mail and online.
Cost: $90/M
Selections: Monthly, quarterly hotline, computer owners, monthly change of address, six-month inquirers, Canadians, age, gender, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 914-277-5558

Open Magazine E-Mail List
Open Magazine is a monthly controlled-circulation publication geared at nearly 36,000 business buyers of Linux and other Open Source products and services. Subscriber e-mail addresses are collected through the signup process.
Cost: $300/M
Selections: Job function, primary business, operating system used, purchase influence, product influence, annual dollar amount spent, number of employees, geographic
Contact: E-Post Direct, 845-620-9035

Specialty Merchandise Enhanced Masterfile
These 491,900 individuals have spent $125 for information on a profitable, home-based gift business. They have learned of this opportunity through direct mail, space ads and direct response TV.
Cost: $90/M
Selections: Age range, children, credit card, date of birth, home type, home value, income, mail order buyer, telephone number, gender, state/SCF/ZIP
VentureDirect Worldwide, 212-655-5174


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Element K Journals

American List Council has been awarded management of Element K Journals’ improved specialty subscriber files. The enhanced masterfile includes 728,900 names, which are selectable by four computer usage categories: business and personal, graphic design, IT professionals, and programming and Web development. The source is 100% direct response.
Selections: Home/business, phone numbers, Mac, journal title, gender, hotline, state/SCF/ZIP
Cost: $175/M
Contact: American List Counsel, 1-800-ALC-LIST

EBI Masterfile
Cahners is offering e-mail lists from Elesvier Business Information controlled-circulation magazines. The international list is updated daily, and includes 175,179 readers from such fields as aerospace, automotive, chemicals, medical electronics, and telecommunications.
Selections: Geographic, buying authority, company size, job function, industry, magazine
Cost: $482/M
Contact Cahners, 1-800-323-4958

Sylmark Product Buyer Masterfile
Gnames Advantage has been named manager of the Sylmark infomercial buyers masterfile. Included on the list are 2 million 12-month purchasers of products like the Mighty Pro Grill and ABSlide. Roughly 118,000 names are added per month. The average unit of sale is $50, and all buyers have paid by credit card. Selections: Product, gender, phones, state/SCF/ZIP
Cost: $85/M
Contact: Gnames Advantage, 972-871-2828

Consumer Survey Database
Dunhill International List co. is offering a 12 million-name consumer database based on self-reported behavioral and lifestyle information. Included are selects like mail order buying habits, Internet shoppers, and hobbies and interests.
Selections: Ailments, computer owner, hobbies, home office, investors, life stage, mail order, state/SCF/ZIP
Cost: $115/M
Contact: Dunhill International List Co., 561-347-0200


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TechRepublic Members

Direct Media has been named manager of the TechRepublic international e-mail list. The file contains the names of 367,485 permission-based active members, and is updated daily. TechRepublic, an IT publishing company, generated these names via direct mail, e-mail, and other direct response media.
Selections: Country, title/function, business type, employee size, total purchasing authority, newsletter category selects
Cost: $300/M
Contact: Direct Media, Walnut Creek, 925-975-4663

PC Magazine PC Magazine has named Worldata/WebConnect to manage its List Series, containing postal, opt-in e-mail and Canadian names. The 908,111 active subscribers on this file are purchasing decision makers for systems-related products. In addition, there are 11,168 Canadian names, and e-mail names.
Selections: Age, recency/hotline, gender, home/business address, State/SCF/ZIP
Cost: $170/M for active tech subscribers
Contact: Worldata/Webconnect, 561-393-8200

Scientific American Internet Subscribers
Lake Group Media, Inc. is offering a new Scientific American select–80,000 Internet subscribers at postal addresses. These subscribers have an average household income of $109,000 and net worth of $424,000. Seventy percent are men. The active U.S. subscriber file contains 429,995.
Cost: $120/M
Contact: Lake Group Media, Inc., 914-925-2478.

Texas Gardner
Names and Addresses Inc. has taken over management of this 33,370-name subscriber file of this bi-monthly horticultural magazine. They are affluent homeowners who shop by mail.
Cost: $90/M
Selections: SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500


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Catalog Blow-ins

AM/Direct, the alternative media division of Millard Group Inc., has been chosen to manage One Hanes Place and Just My Size Catalog blow-in programs. The blow-ins go into more than 50 million catalogs a year.
Cost: $35/M
Contact: Millard Group Inc., 603-924-9262

Supermoney Opportunity Seekers
This 85,000 last-12-month buyers file identifies individuals who have paid for books and reports on how to make money and receive loans and credit offers. The source for this list is 100% direct mail.
Cost: $85/M
Selections: Third-quarter hotline, masterfile, business and home addresses, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5153

Sports Officials
The database contains more than 200,000 names. It is updated regularly by Referee Magazine. The source for the file is verified telephone and mailings.
Cost: $75/M
Selections: State/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Canadian Recent Grads
A file of more than 200,000 names college students and recent graduates from Canadian colleges and universities. They completed a form about themselves as part of a credit card application.
Cost: $125/M
Selections: Last-six- and last-12-month hotlines, active students, recent graduates, university/college, province, English/French, gender, telephone number, age, change of address, drivers license
Contact: Cornerstone List Management, 416-932-9555


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Vistaprint.com Package Insert Program

There are 100,000 monthly opportunities to be included in packages from this designer business card, letterhead, postcard and invitation printing firm. Most of its customers are in the SoHo and small- to- mid-sized range. Inserts cannot exceed 3 1/2″ x 5 1/2″, or weigh more than a quarter ounce.
Cost: $60/M
Contact: VentureDirect Worldwide, 212-655-5153

CLEGG: Univ/College Students/Recent Graduates: Professionals
This list offers 68,797 students studying for a professional designation and recent graduates with professional designations. These individuals have completed an in-depth information form as part of a credit card application while they were students at various Canadian campuses. Data collected includes permanent home address, address at school, gender, school status, graduating year, age, language, credit card ownership, driver


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Visual Studio Magazine

These 81,289 subscribers turn to this quarterly publication for information on Visual Studio and other Microsoft technologies. Readers include corporate developers, managers and enterprise IT buyers. They pay $27.95 a year for their subscriptions.
Cost: $250/M
Selections: Job title, Canadian subscribers, international subscribers, databases used, programming languages, plan to purchase, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

American Farming Households
This compiled file of American farmers has been compiled from a variety of agricultural sources. It represents 1.5 million crop, livestock and part-time farmers.
Cost: $90/M
Selections: Hotline, gender, age, income, geography, phone number
Contact: JF Direct Marketing Inc., 914-762-8633

Home Accents Today E-Weekly
The 994 subscribers to Home Accents Today E-Weekly are responsible for either buying or specifying the purchase of accent furnishings, candles, wall art & mirrors, and other decorating accoutrements.
Cost: $1,000 flat fee
Selections: Title, geographic analysis, business type, acquisition source, recency, phone numbers
Contact: Cahners Business Lists, 800-323-4958

Vistaprint.com Package Insert Program
There are 100,000 monthly opportunities to be included in packages from this designer business card, letterhead, postcard and invitation printing firm. Most of its customers are in the SoHo and small- to- mid-sized range. Inserts cannot exceed 3 1/2″ x 5 1/2″, or weigh more than a quarter ounce.
Cost: $60/M
Contact: 212-655-5153


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Genomics & Proteomics

These 22.036 scientists subscribe to this journal of gene analysis, cell biology, proteomics and informatics. One year unlimited use rates are available. The list is updated from the subscriber files monthly.
Cost: $140/M
Selections: Business type, Canadian names, discipline, one per location, recency, technology/tools, telephone number, title, geographic
Contact: Cahners Business Lists, 800-323-4958

New Residents
This file of more than 1.5 million monthly new movers is fully compliant with the requirements of the Gramm-Leach-Bliley Act, which requires marketers to allow their customers to opt out of receiving communications.
Cost: Call for rates
Selections: Income, donors, dwelling type, adult age, children’s age, move distance, ethnicity, gardening enthusiasts, mail order buyers, avid book readers, religion
Contact: L90 Direct, 310-751-0200

University/College Students/Recent Grads E-Mail
These 20,385 Canadian students have provided their e-mail addresses and indicated their willingness to receive branded communications. The names and addresses have come from credit application forms. Reports detailing returns, cancels and click-tos are available.
Cost: Canadian $250/M
Selections; Gender, age, recency, province
Contact: Cornerstone List Management, 416-932-9555

Consumer Survey Database
This 12 million record file contains extensive self-reported lifestyle and demographic information on a broad cross-section of consumers.
Cost: $115/M
Selections: Mail order buyers, Internet shoppers, hobbies and interests, Web sites visited, music preference, sports enthusiasts, reading preferences, pet owners, opportunity seekers, donors to social causes, computer equipment owned/planned to buy, consumer packaged good used/purchased, ailments/medical treatments, income, duration of residence, marital status, number of people in household
Contact: Dunhill International List Co., 561-347-0200


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Top USA Corporate Premium Product Buyers/Inquirers

The 37,433 people on this file have either bought from or inquired after Top USA’s customized premium offerings. The orders and requests were generated entirely from direct mail, and all addresses are at business locations.
Cost: $100/M
Selections: Third quarter 2001, fax number, phone number, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5160

Charitable Donors
This file of 1.4 million donors has been generated from at least four sources. They are direct mail responsive, and have contributed to causes ranging from animal welfare, cultural issues, civic causes and environmental concerns.
Cost: $75/M
Selections: Household income, phone numbers, exact age, lifestyle interests, children by age, length of residence, homeowner, marital status, gender, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222

Marketing Research Executives
These 21,313 executives are involved in research, consulting for global marketing, education and business and consumer marketing. They have been compiled from a variety of marketing research related sources.
Cost: $65/M
Selections: Type of address, area of interest, job function, gender, telephone, type of firm, state/SCF/ZIP
Contact: Dunhill International List Co., 1-800-DUNHILL

Garnet Hill
This file now features several new selects, including buyers of sale merchandise, monthly hotline buyers, and $200+ buyers. The total 12-month buyer file consists of 207,000 mostly female buyers that have an average age of 40. Individuals have come into the file as a result of having purchased from the Garnet Hill catalog.
Cost: $115/M
Selections: Dollar amount, last one-, three-, six-month buyers, multibuyers, state/SCF/ZIP
Contact: Millard Group, 603-924-9262


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Tweeks


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Legal Update Buyers in Employment, Education, Insurance

Nearly all of the 29,050 subscribers/buyers/readers to these Oakstone Publishing products have come in through telemarketing. Readers include human resource executives, superintendents, and administrators in the public and private school system.
Cost: $125/M
Selections: Product categories, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

National; and Regional Advertisers
This list consists of 77,861 management executives, culled from a variety of volunteered information and compiled information sources.
Cost: $65/M
Selections: Firms by sales volumes, import/export, firm size by number of employees, job function, type of advertising, SIC code, classification
Contact: Dunhill International List Co., 1-800-386-4455

Marquis Who’s Who @ Home Address
These 265,210 individuals have responded to direct mail solicitations for their biographic information. Many spend between $285 and $500. Nine in ten have graduated college, and those within the file boast average household incomes of $130,000.
Cost: $80/M
Selections: Home address, industry, gender, state/SCF/ZIP
Contact: Mal Dunn Associates, Inc., 914-277-5558

Gender-Oriented Harris Publication Files
The Harris Publications Masterfile consists of nearly a quarter-million active subscribers. The file is selectable by gender, with female readers culled from celebrity, country lifestyle and women’s titles, and males take from guitar, gun, exercise, and hunting magazines.
Cost: $90/M
Selections: Gender
Contact: MSGi Direct, 215-968-5020


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Online Households Database

These 34 million households boast connected consumers that rely on computers for personal, business or educational purposes. Taken from online product registration forms, these consumers have a propensity for purchasing high-tech items.
Cost: $65/M
Selections: Purchase recency, number of purchases, primary use, census data, children


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Corporate Gift-Buying Specifying Executives

This newly compiled 96,829-name file identifies executives who buy and specify corporate gifts and incentive items.
Selections: job title/function, phone numbers SIC, state/SCF/ZIP
Cost: $60/M
Contact: Compiled Solutions, 800-585-5720

Lifestyle Enhanced Auto Warranty Buyers
This new 446,706-name file contains owners of both domestic and imported vehicles who have responded to direct mail offers.
Selections: vehicles, phone numbers, demographics, state/SCF/ZIP
Cost: $80/M
Contact: Kroll Direct Marketing, 609=275-2900

The Wallpaper
This 20-984-name file lists subscribers to the Wallpaper magazine that gives information on fashion, designing ideas, and other information for commercial and residential contractors.
Selections: type of business, job function, employee size, area of work, phone/fax numbers, gender, state/SCF/ZIP
Cost: $115/M
Contact: The information Refinery, 201-529-2600

Employment Law Subscribers & Book Buyers
These 14,701 total full and trial subscribers and buyers are human resources executives who have received one or more of Oakstone Publishing’s publications that summarize case law and statutes governing employment.
Selections: gender, state/SCF/ZIP
Cost: $125/M
Contact: Aggressive List Management, 847-304-4030


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Astropower

These 120,000 women have indicated that Astrology is an interest when completing a lifestyle survey. Half of the listings have phone numbers, and three-fourths possess credit cards.
Selections: Telephone numbers, monthly hotline, credit cards, state/SCF/ZIP
Cost: $90/M
Contact: Adrea Rubin, 212-983-0100

Do-it-Yourselfers from PC Perfect
This 653,559-name file names hands-on individuals that have home workshops and enjoy working on projects around the house. They are educated and affluent and responsive to direct mail.
Selections: identifiable male/female, length of residence, age, household income, state/SCF/ZIP
Cost: $80/M
Contact: 21stAZ Marketing, 631-293-8550

AM Services Debt Consolidation Masterfile
This is a new list from MetaResponse Group that contains 104,394 individuals who are trying to consolidate their debts and are proven mail-order buyers.
Selections: Gender, state/SCF
Cost: $70/M
Contact: MetaResponse Group, 561-219-9422

America’s Teachers at Home This new file from Dunhill International List Co., features 566,458 elementary and secondary school teachers, coaches, instructors, college professors and specialty educators at home addresses.
Selections: Age, Income, gender, State/SCF/ZIP
Cost: $65/M.
Contact: Dunhill International List Co., 561-347-0200


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Officepoint-Educators

This last-three-month master file contains the names of nearly 75,000 educators. It is a new list.
Cost: $150/M
Selections: Gender, business address, telephone, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550

OG
This list identifies 220,000 active subscribers to this magazine about organic gardening. The average sale is nearly $16. Cost: $95/M
Selections: Last-one-, last-three- and last-six-month subscribers, paid, source, demographics, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Team Sports Product Buyers
A new file of sports product buyers is available from ACI/Reelpoint Direct, Inc These purchasers purchased fitness and cardio equipment on the Internet. There are 36,503 12-month buyers, including 8,355 third-quarter names.
Selections: Gender, state/SCF/ZIP
Cost: $85/M
Contact: ACI/Reelpoint Direct, Int., 1-800-345-2266

Eastwood Automotive Package Insert Program
Stanton Direct Marketing, Inc. is offering insert availabilities in Eastwood Co. catalog packages. There are 15,000 monthly packages, or 180,000 for the year. Over 80% of these buyers are mail, and have an income ranging from $54,000 to $66,000. These auto lovers have purchased abrasive blasting cabinets, buffing equipment, welders and metalworking tools. The source is 90% catalog and 10% space ads.
Cost: $60/M
Contact: Stanton Direct Marketing, Inc. 607-734-1665


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Oakstone Education Law Subscribers & Book Buyers

Selections: Gender, names for non-competitive telemarketing offers, state/SCF/ZIP

Cost: $125/M

Contact: Aggressive List Management Inc., 847-304-4030

Conde Nast/Fairchild Enhanced Database
These are 8.8 million active subscribers to the following magazines published by Conde Nast: Allure, Architectural Digest, Bon Apetit, Bride’s Conde Nast House & Garden, Conde Nast Traveler, Details, Gentlemen’s quarterly, Glamour, Gourmet, Jane, Lucky, Mademoiselle, the New Yorker, Self, Vanity Fair, vogue, W. Women’s Sports & Fitness and Wired. Demographic and lifestyle information has been overlaid from Infobase.
Selections: One-, three-, and six-month hotline, new movers, age, gender, homeowner, income, presence of children
Cost: $100/M
Contact: Millard Group Inc., 603-924-9262

Flying High
These 741,018 individuals have demonstrated the necessary skills to indulge in their favorite passion, either professionally or recreationally. They have obtained a pilot’s license through the Federal Aviation Administration and have authorized the release of personal/professional information. The source of the file is FAA license records.
Selections: License type, gender, state/SCF/ZIP
Cost: $55/M
Contact: Adrea Rubin Marketing Inc., 212-983-0100

Bull and Bear Financial/Investment Book Buyers
Reach 231,918 12-month buyers with an interest in finance that have purchased Bull and Bear financial and investment books on mutual funds, options, portfolio, money management and other financial topics. The file is 85% male with 90% at home address. The source of the file is direct mail, the Internet and retail.
Selections: State/SCF/ZIP
Cost: $165/M
Contact: VentureDirect Worldwide, 212-655-5196


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Astropower

These 1.2 million women have indicated that Astrology is an interest when completing a lifestyle survey. Half of the listings have phone numbers, and three-fourths possess credit cards.
Cost: $90/M
Selections: Telephone numbers, monthly hotline, credit cards, state/SCF/ZIP
Contact: Adrea Rubin, 212-983-0100

Citizens for Conservative Causes
These 35,000 individuals have been culled from the donor ranks to several conservative causes. They believe in traditional American family values and are enthusiastically pro-life.
Cost: $110/M
Selections: State/SCF/ZIP
Contact: Preferred Communications, 703-931-8000

Shillcraft


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Electric Mobility Sweeps Nos

Impulse Media, a division of RMI Direct Marketing, has been named manager of the Electric Mobility sweeps file. It lists 310,000 2001 requests/entrants, including 20,000 September names. These consumers are aged 50-plus, and have a $35,000 annual income. The file is almost evenly split between males and females. The sources are TV, 30%; direct mail, 35%; and space, 35%.
Selections: Sex, state/SCF/Zip
Cost: $70/M
Contact: Impulse Media, 203-825-4615

Sylmark Buyers
Gnames Advantage has won management rights to the Sylmark infomercial buyers masterfile. The list includes the names of 2-million 12-month buyers, including 118,000 monthly buyers. The products include the Mightypro grill, and Ab slide.
Selections: Monthly phone numbers, credit cards
Cost: $85/M
Contact: Gnames Advantage, 972-871-2828

Marketing Research Executives
Dunn International List Co. is offering a file of 21,313 executives involved in research, consulting, marketing, and education.
Selections: Area of interest, gender, job function, type of address
Cost: $65/M
Contact Dunhill International List Co., 561-347-0200


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InternetSeer Email List

This is a new list of 734,304 subscribers to InternetSeer’s Web site monitoring service. They are business owners, CEOs, top-level managers and Web masters at small-to-medium sized companies. InternetSeer’s provides subscribers with a detailed weekly performance report on the functionality of their Web site. The source of the file is the Internet.
Cost: $300/M
Contact: MetaResponse Group, 561-219-9422

Cajun Country Candies Opportunity Buyers These are 10,126 third quarter 2001 buyers that enroll in a program to Cajun Country Candies, homemade sweets such as chocolate pecan fudge, sugar pralines, peanut clusters and Cajun spices. Each distributor is provided with marketing tools including flyers, postcards, tips and leads. The file includes a 60,000 monthly hotline. The source of the file is space ads and direct mail.
Selections: First-, and second-quarter 2001 buyers, 2000 buyers, gender, state/SCF/ZIP
Cost: $90/M
Contact: ACI/Reelpoint Direct Inc., 978-744-5255

Big Money Pro’s Golf Secrets
These serious golfers want to improve their game. They are 225,356 buyers that have spent $39.95 on a video from the PGA professional Jerry Heard Golf School & Academy to improve their long and short game. The file is 85% male, 15% female that make an average $20 purchase. The file includes 32,974 12-month buyers. The source of the file is direct mail.
Selections: Credit card, age, income, marital status, dwelling
Cost: $90/M
Contact: List Services Corp., 203-743-2600

Web Savvy New Movers
This is a file of 8,000 new movers at postal and e-mail address. The addresses are provided by AddressCorrection.com, a service to notify friends, family and businesses of a new address. All new movers have opted in to receive offers from third party marketers. The source of the file is the Internet and AddressCorrection.com.
Cost: $125/M-postal address; $225/M e-mail address
Contact: All American List Corp., 301-420-5760


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International Home Shopping

List Services Corp. is now managing International Home Shopping’s enhanced and change of address files. IHS is a direct mail marketer of jewelry and general merchandise. The enhanced file names 247,757 who made a purchase in the last 12 months; the change of address file identifies 88,688 buyers who moved during the last year.
Cost: $70/M (last-12-month enhanced); $65/M (last-12-month change of address)
Selections: Monthly hotline, quarterly hotline, last-six-month buyers, household income, credit card, age, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Home Office Entrepreneurs Book Buyers
This list from VentureDirectWorldwide has been updated with enhanced selects, including income, multibuyers, presence of children, computer ownership, homeowner, and various categories of mail order buyers.
Cost: $85/M (last-12-month buyers)
Selections: August 2001 hotline, children, health/fitness, homeowner, income, mail order buyers, multibuyers, occupation, phone numbers, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5174

BusinessWeek Elite Edition
American List Counsel is offering a list of 258,600 elite active subscribers to the BusinessWeek Elite Edition. These readers include CEO


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Heavy Metal

Inserts are blown in or bound in to Heavy Metal Magazine. Some 1.8 million spaces are available annually.
Cost: $30/M for blow ins
Contact: LH Management Division of Leon Henry Inc., 914-723-3176

New Parent Magazine
This file of nearly 70,000 identifies active subscribers–people who are expectant parents. New Parent is the official magazine of the International Childbirth Education Association. The source is direct mail.
Cost: $95/M
Selections: Monthly and quarterly hotline, telephone numbers, gender, due date, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

Believers in Second Amendment Rights
This new list identifies 390,000 who people believe that the “willingness to defend onself


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Dress Barn

This list of 150,159 mail order buyers from Dress Barn is now managed by Fasano and Associates. Entirely sourced from direct mail, the Dress Barn catalog features casual wear, business wear, jackets and evening ensembles for women. Most of the buyers are aged 30 through 50, with incomes averaging $50,000.
Cost: $105/M
Selections: Three-, six-, 13-18-, 19-24-month buyers, three-month catalog requestors, six month catalog requestors, dollar amount, size, credit card buyers, gender, state/SCF/ZIP
Contact: Fasano and Associates, 818-728-9030

Greenlinks Female Golfers
All 228,600 women on this list have filled out a survey received through direct mail within the last 12 months. They like to golf but don’t take the game overly seriously. The median age of this group is 41, with a household income of $49,000.
Cost: $90/M
Selections: Total file, 13-24 month responders, income, three month recency, state/SCF/ZIP
Contact: McCarthy Media Group, 608-329-6097

Discover Magazine
Mal Dunn Associates now manages this file of 750,579 active subscribers to this Disney Publication. Readers peruse article covering space, technology, human origins, physics, medicine and the environment. Everyone on the file has come in through the direct mail channel.
Cost: $95/M
Selections: Business address, gender, source, paid, one-, three-, six-month hotline, expires, gift givers, Canadian, state/SCF/ZIP
Contact: Mal Dunn Associates, 914-277-5558

American New Homeowner Source
This file of 2.4 million homeowners changed their domicile within the last 12 months has been compiled from a variety of sources, including mover files, mortgage forms, and other types of information. Four in five are male.
Cost: $65/M
Selections: Monthly hotline, telephone numbers, type of purchase, home value, mortgage amount, gender, state/SCF/ZIP
Contact: List Services Corp., 803-743-2600


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MothersWork Maternitymall.com Cybermoms

This new list names women who purchased maternity clothes online, entered sweepstakes and received special offers. There are 82,044 opt-in e-mail addresses in the file. The source of the file is Internet buyers and registrants.

Selections: Due date/age of child, personalization, first born, unit of sale

Cost: $250/M

Contact: Adrea Rubin Management Inc., 212-983-0100

E. Burnham Cosmetics
This new list from by Rubin Response Management Services features 24,544 six-and 77,318 12-month respondents to a free trial offer for Retinol Ultra Skin Care Cr


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MothersWork

This new list names women who purchased maternity clothes online. There are 82,044 opt-in e-mail addresses in the file. The source is Internet buyers and registrants.
Cost: $250/M
Selections: Due date/age of child, personalization, first born, unit of sale
Contact: Adrea Rubin Management Inc., 212-983-0100

Heavy Metal
Some 18,000 inserts are available to be blown in or bound in to Heavy Metal Magazine.
Cost: $30/M for blow-ins
Contact: LH Management Division of Leon Henry Inc., 914-723-3176

Source Perrier Collection
This list, which is newly managed, names 15, 277 catalog buyers. The source is mail order. This upscale catalog features small decorative accessories and unique furniture pieces.
Cost: $115/M
Selections: Last 13-24-month names, dollar amount spent, gender, state/SCF/ZIP
Contact: Direct Media Inc., 203-532-2501

Franchises in America
This new, compiled file lists nearly 75,000 franchised businesses.
Cost: $80/M
Selections: Top contact by name, male/female executive, telephone and fax numbers, sales volume, number of employees, state/SCF/ZIP
Contact: Compiled Solutions, 609-275-6452


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Shape

There are more than 1 million active subscribers to this healthy living publication. Its audience is largely female, with a median age of 32 years and a median income of morethan $60,000. Nearly all have Internet access, and 68% have made purchases online. The subscriber base is generated from direct mail, co-ops, inserts and agents.
Cost: $95/M
Selections: Three-month recently, monthly hotline, monthly change of address, 12-month expires, Canadians, source, gender, state/SCF/ZIP
Contact: ClientLogic, 201-865-5800

New Business Selector
This list of more than 1.8 million new businesses has been compiled from several sources, including new incorporations and business license registrations. They are prime prospects for telecommunications equipment, banking services, payroll services, office equipment, furnishings, and other goods and services. Cost: $150/M
Selections: Title/function, branch, phone numbers, filing type, fax numbers, phone numbers, SIC code, number of employees, work site code, gender
Contact: American List Counsel, 800-ALC-LIST

Make a Fortune Through Real Estate Seminars
These 175,514 individuals have spent an average of $250 on kits for real estate seminars. They also purchase additional material and attend conferences. Their interest was piqued through television infomercials. Three out of four are female.
Cost: $85/M
Selections: Age, income, presence of children, homeowner, telephone number, gender, state/SCF/ZIP Contact: The Rich List Company, 212-737-8917

Imperial Awards Telephone/Credit Card Database
Every month 20,000 individuals pay to receive a sweepstakes report that lists more than $1 million in cash and prizes. All of the buyers of this list have supplied their telephone number and indicated that they have a premium credit card. The list is sourced from direct mail and sweepstakes.
Cost: $175/M
Selections: Credit card, telephone number, gender
Contact: Walter Karl, 845-620-0700


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Shape

There are more than 1 million active subscribers to this healthy living publication. Its audience is largely female, with a median age of 32 years and a median income of morethan $60,000. Nearly all have Internet access, and 68% have made purchases online. The subscriber base is generated from direct mail, co-ops, inserts and agents.
Cost: $95/M
Selections: Three-month recently, monthly hotline, monthly change of address, 12-month expires, Canadians, source, gender, state/SCF/ZIP
Contact: ClientLogic, 201-865-5800

New Business Selector
This list of more than 1.8 million new businesses has been compiled from several sources, including new incorporations and business license registrations. They are prime prospects for telecommunications equipment, banking services, payroll services, office equipment, furnishings, and other goods and services. Cost: $150/M
Selections: Title/function, branch, phone numbers, filing type, fax numbers, phone numbers, SIC code, number of employees, work site code, gender
Contact: American List Counsel, 800-ALC-LIST

Make a Fortune Through Real Estate Seminars
These 175,514 individuals have spent an average of $250 on kits for real estate seminars. They also purchase additional material and attend conferences. Their interest was piqued through television infomercials. Three out of four are female.
Cost: $85/M
Selections: Age, income, presence of children, homeowner, telephone number, gender, state/SCF/ZIP Contact: The Rich List Company, 212-737-8917

Imperial Awards Telephone/Credit Card Database
Every month 20,000 individuals pay to receive a sweepstakes report that lists more than $1 million in cash and prizes. All of the buyers of this list have supplied their telephone number and indicated that they have a premium credit card. The list is sourced from direct mail and sweepstakes.
Cost: $175/M
Selections: Credit card, telephone number, gender
Contact: Walter Karl, 845-620-0700


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PC Owners Masterfile

This is a file of 7.2 million 12-month buyers. These individuals, through self-reported information and credit sources, have been determined to own a PC. The source of the file is direct response.
Selections: Household income, geographic, phone numbers, age, lifestyle interests, children by age, height/weight, length of residence, gender, homeowner, occupation, marital status
Cost: $80/M
Contact: DataAdvantage List Services, 610-489-6419

Global Shopping Exchange Buyers & Sweepstakes Responders
This masterfile includes 456,129 direct mail consumers acquired through frequent mailings to more than 170 countries. These individuals have been given the opportunity to participate in an international sweepstakes and purchase products which include world band radios, pocket shavers, jewelry, watches, pen and pencil sets, CD’s, cameras, binoculars and leather products. Some 70% purchased by credit card and spend an average $40 per product. The source of the file is direct mail.
Selections: Region, country, gender
Cost: $250/M
Contact: List Services Corp., 203-743-2600

Muscle & Fitness Hers
This is a file of 56,065 active female subscribers to Muscle & Fitness Hers published by Weider Publications Inc. Readers want to train as serious athletes and glean information on general fitness, weight loss, nutrition information and overall improved appearance. The source of the file is direct mail including coops, inserts and agent sold.
Selections: Gender, source, change of address, state/SCF/ZIP
Cost: $95/M
Contact: ClientLogic Specialists Marketing Services, 201-865-5800

Continental Book Buyers
These are business opportunity seekers that have purchased books on how to start a home-based business. They have spent over $50 on these books. Buyers have responded to direct mail and space ads in national magazines and newspapers and are impulse buyers looking for opportunities. The file includes 30,175 August 2001 hotline buyers; 152,592 12-month buyers and 96,485 buyers with phone number. The source of the file is space ads.
Selections: Hotline, gender, state/SCF/ZIP
Cost: $95/M
Contact: VentureDirect Worldwide, 212-655-5153


DIRECT Listline

Miles Kimball Catalog

This file of toy, gift and houseware purchasers now features buyers that have used the Internet as their channel of choice. The 103,058 consumers segmented through this select have made purchases via the Web. They were initially introduced to the catalog through direct mail sources.
Cost: $85/M
Selections: Last-six-month, 90-day, 60-day, 30-day Internet purchasers, gender, product, credit card, single/multibuyers, dollar amount, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Marquis Who’s Who American Women
There are 146,192 active female participants in this biographic information tome. Each has responded to one or more mailings by filling out a detailed questionnaire, and some have purchased the volume. Nine in ten have graduated college, and they boast an average household income of $130,000.
Cost: $80/M
Selections: Home/business address, industry, gender, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 914-277-5558

Muscle & Fitness
These 186,802 subscribers to this self-described “bible” of the health industry are avid consumers of information about exercise, resistance strength training and nutrition. They have spent nearly $35 on an annual subscription, and have subscribed through direct mail, co-op programs, insert cards and agents. Three in four readers are male.
Cost: $95/M
Selections: Monthly hotline, last-three-month subscribers, 12-month expires, source, change of address, gender, state/SCF/ZIP
Contact: ClientLogic Specialists Marketing Services, 201-865-5800

Super-Cool Multis
This list consists of 37,375 active Republican contributors that have made donations at least three times to GOP candidates and committees. The file was provided by a Republican fundraising consultant.
Cost: $100/M, $80/M for charitable mailers Selections: Gender, dollar amount contributed, geographic
Contact: Yankee List Marketing, 800-669-1721


DIRECT Listline

New Business Selector

This compiled file, listing over 1.8 million new businesses, is new from American List Counsel. It includes owners, executives and managers selectable by title. Also available are 636,500 phone numbers.
Selections: Title/function, gender, branch, phone, fax, SIC
Cost: $150/M
Contact: American List Counsel, 1-800-ALC-LIST

Dress Barn
Fasano and Associates has been named manager of the Dress Barn catalog buyers file, featuring 150,150 12-month buyers. These consumers have bought women’s apparel in Missy/Woman sizes. Their average purchase is $100. The source is 100% direct mail.
Selections: Dollar amount, size, credit card buyers, state/SCF/ZIP
Cost: $105/M
Contact: Fasano and Associates, 818-728-9030, Ext. 103

American Wildlife Donors
Adrea Rubin Management, Inc. is now offering a file 51,081 one-month hotline donors to wildlife causes. The source is self-reported questionnaires.
Selections: Gender, state/SCF/ZIP
Cost: $75/M
Contact: Adrea Rubin Management, Inc., 646-487-3783

American New Homeowner source
Listed on this compiled file are 2.4 million new homeowners, including 200,000 monthly hotline names. Eighty percent are male.
Selections: Type of purchase, home value, mortgage amount, gender, state/SCF/ZIP
Cost: $65/M
Contact: List Services Corp., 203-743-2600


DIRECT Listline

Cook & Love Shoes

This newly managed file identifies 35,000 last-12-month mail order buyers. These people bought women’s shoes in hard-to-find sizes. The file is 98% female.
Cost: $95/M
Selects: Last-three- and last-six-month hotlines, dollar amount spent, state/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

American New Business
A database of 1.8 million new companies is available for the first time. It was compiled from sources including license and tax collectors’ offices and secretaries of state.
Cost: $80/M
Selects: Monthly hotline, telephone numbers, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Blue and Gold
This 70,000-name file identifies people who receive information about the Notre Dame football team. Subscribers receive weekly newsletters during the football season and monthly during the off-season.
Cost: $80/M
Selects: Actives, expires, gender, recency, state/ZIP
Contact: Fan Action Inc., 212-655-5217

Institutional Investor Journals Masterfile
This 7,800-name list includes publications such as Bank Accounting and Finance, Commercial Lending Review and the Journal of Alternative Investments. It is newly managed.
Cost: $190/M
Selections: State/SCF/ZIP
Contact: Statlistics Inc., 203-770-8700


DIRECT Listline

Sundance Distributors Business Opportunities Book Buyers

Sundance Distributors publishes “The Complete Guide to Home Base Opportunities,” and 201,041 people in this file have purchased it by responding to classified advertisements. More than two-thirds of the purchasers are female, and they have spent $40 for the book.
Cost: $90/M
Selections: Age, children, credit card, homeowner, income, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5174

Cook & Love


DIRECT Listline

Financial Gains

This is a file of 250,000 financial and opportunistic individuals who have responded to the Financial Gains card deck or requested information on an investment or home-based business opportunity. These individuals are interested in stock and bond offers, natural gas and oil investments, business opportunities, consumer products, precious metals and coins, gaming, high technology, investment newsletters and other offers. The file is 90% male and sourced from card decks.
Selections: Sex, state/SCF/ZIP
Cost: $85/M
Contact: VentureDirect Worldwide, 212-655-5153

Harriet Carter Health & Fitness Enthusiasts
Reach 1.6 million 12-month Harriet Carter catalog buyers who are health and fitness enthusiasts that spend time exercising and eating healthy. The file also offers a 534,059 quarterly hotline, 598,793 men and 1 million women. The source of the file is direct mail. Selections: Age, children by specific age or age range, income, lifestyle, state/SCF/ZIP
Cost: $85/M
Contact: List Services Corp., 203-743-2600

Buckeye Republicans
These are 16,821 Republican contributors from Ohio that have given $25 or more within the last 12 months. Selections: Geography, dollar amount, gender
Cost: $50/M
Contact: Yankee List Marketing, 301-203-9431

AAA-Substance Abuse Treatment & Prevention Programs & Professionals
This file identifies more than 17,000 professionals and programs that provide treatment for adults and youths suffering from mental health problems or substance abuse.
Selections: Program type, specialty, telephone numbers, state/SCF/ZIP
Cost: $55/M
Contact: Hugo Dunhill Mailing Lists Inc., 212-213-9300


DIRECT Listline

Men’s Fitness

The 447,278 active subscribers to this publication engage in a fit, healthful and active lifestyle. Solicited by direct mail, co-op offerings, inserts and agents, they spend an average of $21.67 annually on their subscriptions.
Cost: $100/M Selections: Monthly hotline, three-month hotline, 12-month expires, soruce, gender, state/SCF/ZIP
Contact: ClientLogic, 201-865-5800

Americans for a Strong National Defense
These 33,692 individuals have been culled from a national pro-defense organization. They believe that America needs a strong military and other forms of national defense.
Cost: $90/M
Selections: Geographic selects, gender, amount contributed
Contact: Yankee List Marketing, 301/203-9431

Autom Company Catholic Mail Order Buyers
During the last 12 months 53,792 consumers have made purchases from the Autom Company’s catalog of religious gifts, which features items targeted toward the Catholic community. The catalog also features a selection of children’s gifts.
Cost: $95/M
Selections: Six-month buyers, 0-24 month buyers, 0-24 requestors, rank within Catholic organizations, religious education directors, gift shop buyers, dollar amount spent, gender, geographic selects
Contact: Direct Media Inc., 203-532-1000

Credit Card Holders/Sports Merchandise Buyers
This file of 668,374 active sports merchandise buyers has been taken from direct Merchants Bank N.A.’s file of direct-mail-generated credit card holders. These individuals have purchased sports equipment and sports-related apparel. Most are between the ages of 36-40.
Cost: $90/M
Selections: Gender, state, ZIP
Contact: VentureDirect Worldwide, 212-665-5174


DIRECT Listline

Inc. Magazine

Mal Dunn Associates, Inc. has been named manager of the Inc. magazine subscriber list. Included on the file are the names of 555,000 active subscribers, including 230,000 last six-month subs. These readers have an average household income of $129,000, and an average age of 41. They made an average purchase of $19 for 18 issues. The source is 100% direct response.
Selections: Gender, business address, home address, hotline, state/SCF/ZIP
Cost: $115/M
Contact: Mal Dunn Associates, Inc., 914-277-5558

Global Shopping Exchange Buyers
List Services Corp. has won management rights to the Global Shopping Exchange Buyers and Sweepstakes Responders list. The international masterfile contains 456,000 names, including 166,153 total buyers and 113,846 monthly hotline buyers. Seventy percent are male. The average sale is $40. The file includes buyers from Africa, Asia, Australia, Europe, and the Middle East. The source is 100% direct mail.
Selections: Country/region, gender
Cost: $250/M
Contact: List Services Corp., 203-743-2600

Golf Product Buyers
These golfers have purchased clubs, equipment and merchandise through a national telemarketing campaign. The average purchase is $139. Most of the buyers are male, with an average age of 38.
Selections: Hotline, gender, age, income, geography
Cost: $75/M
Contact JF Direct Marketing, Inc., 914-762-8633

Heritage House Package Insert Program
Leon Henry Inc. is offering insert availabilities in Heritage Familiy Library renewals and trial book shipments. Inserts are due in January for a drop in early February. These consumers have purchased family oriented books by mail.
Cost: $60/M
Contact: LH Management Division, 914-723-3176


DIRECT Listline

Peachpit Press

This newly managed file identifies 55,000 book buyers. Peachpit features books on graphic design, desktop publishing and Web publishing. The source is 100% direct mail-generated.
Cost: $125/M
Selections: state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

General Merchandise Buyers
A monthly hotline file of 50,000 names people who responded to ads in Sunday supplements and space ads in women’s shelter magazines. The list is compiled.
Cost: $85/M
Selections: Total buyer file, credit cards, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

PC Hardware and Software Buyers
This file contains the names of 75,178 people. Typical buyers are business owners and computer users who are looking to computerize the everyday operations of their businesses. The source is 100% direct response.
Cost: $100/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, (212) 655-5130

Opt-in E-mail Subscribers in Asia
These 7,000 e-mail addresses came from people who registered on a Web site and to subscribed to online publications such as Asia Computer Weekly. About 1,000 new addresses are acquired each month.
Cost: $500/M
Selections: Country, job title and industry
Contact: MLA List Management Division, Tel number +63 (2) 809 2873; E-mail: [email protected]


DIRECT Listline

Audio Book Club

This file is now managed by Walter Karl. The 350,000 12-month active members purchase both fiction and non-fiction works on cassettes and CDs. While the primary source of the names is direct mail, 15% come in from space ads and 5% are generated from the Internet. The average purchase price is $25.
Cost: $100/M
Selections: Monthly hotline, last 3-, 6-, 12-month buyers, monthly expires, Audio Passages Christian Audio book buyers, cumulative dollar select ($50+), credit card, multibuyers, genre, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

Hispanic PC Owners
There are 536,116 individuals on this list that have purchased a computer within the last 12 months. This compiled file was generated from direct response mediums. Their ethnic background was determined through self-reported information, credit sources, and race identification sources.
Cost: $80/M
Selections: Homeowner, occupation, marital status, length of residence, gender, height/weight, children by age, lifestyle interests, exact age, phone numbers, household income, state/SFC/ZIP
Contact: DataAdvantage List Services, 610-489-6419

World Publications Lifetrends
There are 553,2999 unduplicated subscribers to eight World Publications magazines in this file. The names, which have been culled from Marlin, Sport Fishing, Waterski, Wakeboarding, Windsurfing, Caribbean Travel and Life, Boating Life and Fly Fishing in Saltwaters were initially generated by direct mail and agents.
Cost: $80/M
Selections: Contributors/donors, credit cards, direct to publisher, interest, mail order buyers, new to file, paid, renewals, gender, state/SCF/ZIP
Contact: Direct Media Inc., 203-532-1000

Middle Management at Home
These 1.3 million people work online, travel frequently, and are highly segmentable. The file is pulled from the Dunhill list of executives. Most job functions are available.
Cost: $65/M, one-time use, $130/M, one-year unlimited use.
Selections: Investor, cruise passenger, contributor, bank credit card user, gender, ethnicity, age, estimated household income, state/SCF/ZIP
Contact: Dunhill International List Co., 561-347-0200


DIRECT Listline

Inc. Magazine

Inc. Magazine


DIRECT Listline

Woodland Woolworks

This new list contains the names of 13,000 last-12-month buyers. They have purchased products for textile crafts, such as spinning wheels, spinning fibers, weaving looms and yarns. The source is 100% catalog-sold.
Cost: $85/M
Selections: Gender, state/SCF/ZIP
Contact: ACI/Reelpoint Direct Inc., 978-744-5255

Beauty Product Buyers
There are more than half a million last-12-month buyers identified in this file. These women purchased skin care and cosmetics products. Their average age is 48. The source for this file is direct mail and package inserts.
Cost: $90/M
Selections: Monthly hotline, last-three- and last-six-month buyers, multi-buyers, gender, age, manner of payment, deferred billing, dollar amount spent, state/SCF/ZIP
Contact: Uni-Mail List Management, 212-679-7000

Free Money Grant Seekers
A file of 88,000 buyers have ordered a booklet for $39.95 shows consumers and businesses how to get grants from the federal government. It also identifies more than half a million inquiries.
Cost: $80/M
Selections: Quarterly hotline, gender, telephone numbers, state/SCF/ZIP
Contact: Dunhill International List Co., 561-347-0200

High-Level Executives
This compiled file of 4.9 million names identifies upper-management executives at home. The file is 50% female. The names were collected from multiple sources including direct response data.
Cost: $65/M
Selections: Telephone
Contact: KnowledgeBase Marketing Inc., 215-275-4526


DIRECT Listline

Tufts University Nutrition & Health Letter

RMI Direct Marketing, Inc. has been named as manager of the Tufts University Nutrition & Health Letter subscriber list. The file contains the names of 133,547 subscribers, including 47,272 in the last six months. Also available are 21,140 six-month expires. The newsletter offers advice on nutrition, weight control and disease prevention. The age range is 35 to 65. Slightly over half are females. The subscribers are 100% direct mail sold.
Selections: Nielsen county, gender, state/SCF/ZIP
Cost: $95/M
Contact: RMI Direct Marketing, Inc., 203-798-0448

Visual Studio Magazine
Rubin Response Management Services, Inc. is offering the newly renamed Visual Studio magazine subscriber file from Fawcette Technical Publications. The 81,289 subscribers are senior-level developers, managers and enterprise IT buyers. Almost 80% recommend brands for product purchases, and 40% authorize purchases. Visual Studio, which offers information on Visual Studio and related Microsoft technologies, incorporates Visual Basic Programmer’s Journal, Visual C++ Developer’s Journal and SQL Pro.
Selections: Job title, databases used, programming languages, plan to purchase, State/SCF/ZIP
Cost: $250/M
Contact: Rubin Response Management Services, Inc., 847-619-9800

Avalanche of Wonder
These consumers have purchased memorabilia such as comic books, magazines, posters, art, and books. The 21,575 twelve-month buyers have purchased items tied to Archie Digests, Barbie, Batman, Johnny the Homicidal Maniac, and the Simpsons. The source is the Internet.
Selections: Gender, e-mail, state/SCF/ZIP
Cost: $80/M
Contact: ACI/Reelpoint Direct, Ins., 1-800-345-2266

CMD-Contractors
Cahners is offering this list of 158,000 contractors and sub-contractors. These professionals work in the areas of air conditioning and ventilation, plumbing, sheet metal fabrication, hydronic heating, refrigeration and warm air heating.
Selections: Business type, employee size, job function, recency, sales volume, state/SCF/ZIP
Cost: $120/M
Contact Cahners Business Lists, 1-800-323-4958


DIRECT Listline

Flex

The 48,380 active subscribers to Flex avidly read its coverage of nutrition, physiology, and training. Subscribers are generated through direct mail, co-op programs, subscription agents and insert cards. The publication is the official magazine of the International Federation of Bodybuilding. Two-thirds of its subscribers are between the ages of 18-34.
Cost: $95/M
Selections: Three-month expires, 12-month expires, gender, source, state/SCF/ZIP
Contact: ClientLogic: 201-865-5800

Andrews Publications
This list consists of 19,427 recipients of various Andrews Publications, including litigation reporters, newsletters and special reports that cover case developments in specific areas of litigation. All of the names have been generated through the direct mail channel.
Cost: $135/M
Selections: Thirty-six-month masterfile, area of specialty, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Workbench
These 21,304 consumers have purchased modern furniture from this catalog within the past 12 months. The list, which is entirely direct mail sourced, boasts an average age of 41 and a mean household income of $110,000. Fifteen percent of Workbench


DIRECT Listline

XP Professional Prospect Target Base List

These are 250,000 technology professionals open to new high-tech products and technology offers. The names have been selected from a multi-sourced database as dedicated technical experts. Selections: Phones, state/SCF/ZIP
Cost: $90/M
Contact: Worldata/WebConnect, 561-393-8200

Financial Industry Executives
This is a new-to-market database of 2.4 million senior and middle management executives in the financial industry. These executives make or influence purchasing decisions of products and services. The file is compiled from industry, government and trade sources. Telephone numbers are available.
Selections: Job function, assets, population of market, main or branch office.
Cost: $65/M
Contact: Dunhill International List Co. Inc., 561-347-0200

The Perl Journal
This publication was a quarterly devoted to the Perl programming language. Subscribers relied on it as a source of authoritative, practical, hands-on information for their Perl development needs. The file includes 4,816 former subscribers. The source of the file is direct mail and includes 1,701 former international subscribers. Selections: State/SCF/ZIP
Cost: $165/M
Contact: Rubin Response Management Services Inc., 847-619-9800

Get me the Money
These credit seeking individuals have responded to one or more offers made available by Credit America which provides products to credit challenged individuals including secured and unsecured credit card, home and auto loans and low cost insurance. All customers are generated via direct response television ads and through outbound telemarketing.
Selections: Gender, age, state/SCF/ZIP
Contact: Walter Karl, a Donnelley Co., 845-620-0700


DIRECT Listline

Scholastic Coach and Athletic Director

List Services Corp. now manages this list of 42,792 active subscribers to this publication. Many of the physical educators and trainers that read it have decision-making influence within their athletic programs. Sixty-five percent of the subscriptions are generated through direct mail solicitations.
Cost: $85/M
Selections: Home/school, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Edgar Online Opt-In E-mail List
This file of 307,000 opt-in e-mail addresses was generated online from customers of this financial information service. They are high-income, college-educated, active Internet users. Nine in ten have made purchases online.
Cost: $350/M
Selections: Job title, profession, business/industry type, employee size.
Contact: Lake Group Media, 914-925-2400

Family & Vacation Travel Database


DIRECT Listline

Peachpit Press

This file, of 55,000 graphic design, desktop publishing, Web publishing and general computing book buyers, is now managed by MSGi Direct. The list was entirely generated through direct mail sources.
Cost: $125/M
Selections: State/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Autom Company Protestant Buyers
Autom Company offers a variety of products to the Christian market. This list consists of direct mail buyers that have spent an average of $125 on Bibles, candles, greeting cards, children’s products, Nativity sets and other products.
Cost: $90/M
Selections: $25+, $50+. $75+, $100+ buyers, Three-, six-, 24-month buyers, 24-month requestors, denominations, individual, institutional, gender, state/SCF/ZIP.
Contact: Direct Media Inc., 203-532-2501

Miles Kimball Internet Catalog Buyers
These 103,058 consumers have made purchases from this toy, gift and housewares cataloger’s Web site. Nearly nine out of ten are female, and they have spent an average of $37 each. The names are entirely generated through the company’s direct mail and Web efforts.
Cost: $85/M
Selections: Last six month Internet buyers, one-, two-, three-month Internet buyers, product categories, dollar amount of sales, credit card presence, multi/single buyers, gender, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030

Scholastic Parent & Child Magazine
There are 50,000 active subscribers to this Scholastic publication. More than four out of five are female, and they pay eight dollars for a six-issue annual subscription. All of the orders have come in through direct mail solicitations.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600


DIRECT Listline

Credit Card Holders/Golf Buyers

Direct Merchants Bank (DMB) has culled 66,836 active golf product buyers from its files. They are moderate- to high-income consumers that have purchased golf products or related items with their DMB credit cards. The list is sourced through direct mail.
Cost: $90/M
Selections: Gender, state/ZIP
Contact: Venture Direct Worldwide, 212-655-5153

Supply House Times E-Mail Addresses
This file of 4,036 individuals includes executives in the plumbing, industrial PVC, heading, air conditioning and refrigeration wholesalers industries. The list is updated monthly from subscriber lists to Supply House Times, a BNP Publications magazine.
Cost: $310/M
Selections: Business type, Canadian names, number of employees, Internet usage, number of trucks firm owns/operates, products distributed, one per location, recency, telephone numbers, title, type of trucks in fleet, state/province/SCF
Contact: Cahners, 800-323-4958

World Publications Masterfile
This file contains 446,486 combined and unduplicated subscribers to eight magazines


DIRECT Listline

Soho Opt-in E-Mail

Direct Media is offering a file of 44,500 opt-in subscribers to Ziff Davis’s eWeek. They include e-business executives at internet-connected sites.
Selections: Employee size, job title, primary business, State/SCF
Cost: $300/M
Contact: Direct Media, 203-532-2501

Lawyers Masterfile
This is a file of private-practice attorneys, and partners and associates in law firms. There are 652,141 male lawyers available, and 173,638 females. Selections: Employee size, age, telephone numbers, state/ZIP
Cost: $65/M
Contact Dunhill International List Co., Inc., 561-347-0200

Consumers Online This list includes the names of 57,558 U.S. Internet consumers. They have registered sites of their own for their personal or business use. The source is 100% Internet generated.
Selections: Hotline, phone, fax, gender, home business
Cost: $136/M
Contact: List Management Services, 212-719-3850

North American Hunting Club–Bowhunters
This list, of 119,384 active bowhunting members, is new to the market. Almost 100% are men, and they have an average household income of $37,000. The average unit of sale is $18, and the members are 100% direct mail sold.
Selections: Twelve month, 6 month, 3 month, State/SCF/ZIP
Cost: $90/M
Contact Millard Group, 603-924-9262


DIRECT Listline

XP Professional Prospect Target Base List

These are 250,000 technology professionals open to new high-tech products and technology offers. The names have been selected from a multi-sourced database as dedicated technical experts. Selections: Phones, state/SCF/ZIP
Cost: $90/M
Contact: Worldata/WebConnect, 561-393-8200

Financial Industry Executives
This is a new-to-market database of 2.4 million senior and middle management executives in the financial industry. These executives make or influence purchasing decisions of products and services. The file is compiled from industry, government and trade sources. Telephone numbers are available.
Selections: Job function, assets, population of market, main or branch office.
Cost: $65/M
Contact: Dunhill International List Co. Inc., 561-347-0200

The Perl Journal
This publication was a quarterly devoted to the Perl programming language. Subscribers relied on it as a source of authoritative, practical, hands-on information for their Perl development needs. The file includes 4,816 former subscribers. The source of the file is direct mail and includes 1,701 former international subscribers. Selections: State/SCF/ZIP
Cost: $165/M
Contact: Rubin Response Management Services Inc., 847-619-9800

Get me the Money
These credit seeking individuals have responded to one or more offers made available by Credit America which provides products to credit challenged individuals including secured and unsecured credit card, home and auto loans and low cost insurance. All customers are generated via direct response television ads and through outbound telemarketing.
Selections: Gender, age, state/SCF/ZIP
Contact: Walter Karl, a Donnelley Co., 845-620-0700


DIRECT Listline

Campus Life Magazine

This Christianity Today International magazine reaches 51,800 top students with above-average SAT/ACT scores. Subscribers are generated through direct mail and other direct response mediums. More than three-quarters are female.
Cost: $85/M
Selections: Paid subscribers, bulk subscribers, 12-month expires, gift subscription givers, three-month hotline, gender, state/SCF/ZIP
Contact: Doug Ross Communications Inc., 480-966-1744

Health Advantage Supplement Buyers
During the second quarter of 2001 17,245 health- and fitness-conscious men, all aged 50+, purchased a variety of natural supplements and health formulas. They spent an average of $45. The list is entirely direct mail sourced.
Cost: $105/M
Selections: Recency, gender, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-798-0448

Police & Fire Masterfile
These 192,347 law enforcement and fire fighting professionals have been gleaned from the files of police and fire labor unions, firemen credit unions, and other, self-reported sources.
Cost: $51/M
Selections: Gender, age, presence of children, presence of children by age and gender, ethnicity, length of residence, apartment/condo indicator, bank card, retail card/activity, direct response buyer indicator, homeowner, state/county/SCF/ZIP
Contact: List Management Services, 212-719-3850

High Income Families
This list has been pulled from TransUnion


DIRECT Listline

Fortune City

Lake Interactive has been named manager of the FortuneCity.com opt-in e-mail list, containing 4.9 million e-mail addresses. Evenly split between males and females, these users have a median income of $63,000. They spent an average of $736 online in the past year.
Selections: Additional site selections, international names by country, other interests
Cost: $150/M
Contact: The Lake Group, 914-925-2400

PC Owners Masterfile
Included in this file are the names of 7.2 million 12-month PC buyers. These individuals have been identified as PC owners through credit sources and self-reported information. Also available are Hispanic, African American, and senior PC owners.
Selections: Household income, exact age, lifestyle interests, children by age, gender, State/SCF/ZIP
Cost: $80/M
Contact: DataAdvantage List Services, 610-489-6419

Children’s National Medical Center
Direct Media is now offering this 46,589-name donor file for exchange or rental. These contributors, most of whom are from the Washington, DC area, contributed generously to the hospital, which operates a leading level 1 pediatric trauma center.
Cost: $75/M
Contact: Direct Media, 203-532-2501

Construction Market Data
Two construction-related files are available from Cahners Business Lists: Construction Market Data (CMD)-First Source and CMD-Prospects. CMD-First Source contains the names of 36,728 building/construction equipment manufacturers. Included on the CMD-Prospects file is 240,000 contractors, sub-contractors and distributors.
Selections: SIC business type, job function, employee size, recency, state/province/SCF/ZIP
Cost: $120/M
Contact: Cahners Business Lists, 800-323-4958


DIRECT Listline

Ballard Designs

This 130,000-name file is 100% direct mail sold. This catalog offers gifts and home furnishings.
Cost: $105/M
Selections: Multi-buyers, hotline, last-24-month buyers, average purchase, last purchase, amount spent, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Digitrends Magazine
A 29,000-name file is new to the market. These names are at-business address. More than 17,000 e-mail addresses are also available. This magazine features interactive marketing strategies.
Cost: $150/M
Selections: Job function, primary business, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

Scholastic Soccer Jr.
List Services Corp. has been awarded management of this magazine’s list. There are more than 77,700 active subscribers and the file generates 15,000+ quarterly hotline. The source is direct mail and direct response.
Cost: $90/M
Selections: 12-month expires, gift givers, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

AAA-Health & Medical Organizations
This compiled list identifies more than 100,000 organizations, foundations, health services and associations.
Cost: $55/M
Selections: Telephone and fax numbers, state/SCF/ZIP


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Affluent African American Mail Order Buyers

These 394, 328 consumers have used their credit cards to purchase a variety of items and services through the mail. They boast average household incomes in excess of $50,000. The records have been verified by at least four independent sources, and are all direct response generated.
Cost: $75/M
Selections: Marital status, homeowner, length of residence, lifestyle age, children by age, exact age, phone numbers, household income, gender, state/SCF/ZIP
Contact: Mail Marketing Inc., 201-750-3222

NationsBest Crafty Mothers
The 2.7 million mothers on this list enjoy making items such as Halloween costumes and curtains for their families. The names come from direct response data, and the file is updated once every two or three months.
Cost: $65/M
Selections: telephone numbers, state/SCF/ZIP
Contact: KnowledgeBase Marketing Inc., 866-ASK-4KBM


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Wrestling with Credit

During the last 12 months these 231,000 individuals have responded to telemarketing offers and purchased credit repair packages. They have spent $19.95 and paid by either money order or check debit. Two-thirds are male, and the majority have incomes under $30,000.
Cost: $80/M
Selections: Gender, state/SCF/ZIP
Contact: Country Marketing Ltd., 315-895-7737

Reader


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Apollo Bankcard Credit Limits New from Adrea Rubin, this file is a subset of the Apollo Bankcard Holders list. It contains the names of almost one million cardholders, selectable by their credit limits, from $1,000 or less to $10,000-plus.
Selections: Number of cards, first-ever card, gender, age, State/SCF/ZIP
Cost: $90/M
Contact: Adrea Rubin Management, Inc., 212-983-0100

Apparel & Accessories Buyers from Cross-Match
21stAZ Marketing has introduced a file of 11-million three-month apparel buyers, one of several Cross-Match lists now available. These consumers have purchased everything from career basics to lingerie. Three-fourths of the buyers are women.
Selections: Type of apparel, telephone appending, identifiable male/female, state/SCF/ZIP
Cost: $80/M
Contact: 21stAZ Marketing, 631-293-8550

Mail Order Gift Buyers
This is a multi-sourced private database, listing 3.4 million households. These consumers have purchased gifts through catalogs or in response to other pieces received by mail. Included are 41,757 six-month buyers.
Selections: Age, income, gender, credit cards, homeowner, state/SCF/ZIP
Cost: $70/M
Contact: Walter Karl, 845-620-0700

All About Travelers
New to the market, this database contains the names of 2.3 million travelers. These consumers are selectable by mail order purchasing categories and RFM, and recency of travel. Also available as a select are 500,000 opt-in e-mail names.
Selections: Gender, age, income, homeowners, home value, known Internet purchasers, state/SCF/ZIP
Cost: $85/M
Contact: Beach List Services, 615-356-1100


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The Prosperous File

This is a file of four groups of affluent people. This compiled list includes 1 million names of wealthy individuals who own homes, condos, vacation properties, land, yachts, horses and airplanes. They hold 10 times the deposits of the average household and actively invest. All are at home addresses with phone numbers available. Another 120,000 names are available of high income self-employed individuals who hold at least $100,000 in a personal pension plan. Some 499,000 names are affluent seniors age 62+ who own their own homes and have an average household income of $95,000. These seniors have discretionary funds to purchase and travel. All are at home address with phone numbers available. The fourth group includes 170,000 names of high net worth small business executives, including owners, presidents and CEO’s of privately held, businesses with sales revenue of $1 million to $15 million.
Selections: Telephone numbers, state/SCF/ZIP
Cost: $100/M
Contact: Direct Media Inc., 203-532-3834

TV Store En Espanol
These are 255,650 Spanish-speaking consumers who are direct mail buyers that have responded to Spanish language promotions that appear on Spanish language television networks. They spend an average 4100 to purchase a wide assortment of health and fitness products. The file is 56% female, 19% male. The source of the file is direct response.
Selections: Gender, telephone numbers
Cost: $85/M
Contact: 21stAZ Marketing, 631-293-8550

Premium Student Lists
This file identifies affluent teens between the ages of 12 and 19 at home address. These students come from upper income neighborhoods and have a high level of discretionary income. The sources of the file are private sources, student rosters and directories, surveys, public records and partnerships. The file includes a 40,000 monthly hotline.
Selections: Gender, age, class year, household income, state/SCF/ZIP
Cost: $75/M
Contact: Walter Karl, a Donnelley Co., 845-620-0700

Lawyers at Home Address
These are 221,878 home-based lawyers and legal professionals. The file has been compiled from directories. The list includes 170,482 male lawyers/professionals, 42,541 female lawyers/professionals and 71,883 phone numbers.
Selections: Phone numbers, gender, state/SCF/ZIP
Cost: $66/M
Contact: Compiled Solutions, 800-585-5720


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All About Cruise Prospects

This new-to-market file contains individuals selected from compiled files that have similar characteristics to cruise vacationers. Nearly 2.5 million have made some sort of purchase within the last 12 months.
Cost: $85/M
Selections: Mail order categories, gender, age, income, homeowners, home value, known Internet purchasers, inferred Internet users, presence of children, state/SCF/ZIP
Contact: Beach List Services, Inc., 615-356-1100

Scholastic Instructor Magazine
This file, now managed by List Services Corp., consists of subscribers to Instructor Magazine. Readers teach grades kindergarten through eight. Four out of five are female, and 80% of the subscriptions were generated through direct mail.
Cost: $95/M
Selections: Quarterly hotline, home address, school address, grade level taught, expires, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

AAA


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Jewish Telephone Donors
This file identifies 25,494 postal names of people who have given to various Jewish funds. Telemarketers have called them at their homes and they have voluntarily provided them with money to further their religious cause. The file also includes 18,614 names with phone numbers.
Selections: Gender, state, SCF
Cost: $90/M
Contact: Contact Marketing LLC, 201-530-0200

NationsBest Collectors
These are 4.4 million consumers who are collectors of stamps, antiques, dolls, kitchen items, china, linen, toys, sports memorabilia and more. The source of the file is response data.
Selections: State/SCF/ZIP
Cost: $65/M
Contact: KnowledgeBase Marketing Inc., 866-275-4526

American Wildlife Donors
These are 50,081 last one-month donors that have a passion for environmental concerns. Each donor has reported that they, or someone in their household, has given to a worthy cause. The source of the file is through a self-reported questionnaire.
Selections: Gender, state/SCF/ZIP
Cost: $75/M
Contact: Adrea Rubin Management Inc., 212-983-0100

Entertainment Design
This file identifies 9,890 e-mail subscribers to Entertainment Design. Subscribers are ” back of the house” in the entertainment industry such as designers and technicians of productions design, sound, lighting, costumes, makeup and special efforts. The source of the file is subscriber names.
Selections: State
Cost: $275
Contact: Primedia Business Direct, 913-967-1872


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Reader’s Digest – Spanish Book, Music & Video Buyers

All 66,696 people on this list speak Spanish and are proven direct mail buyers. Sourced entirely from direct mail solicitations, they spend an average of $60 per order.
Cost: $105/M
Selections: Gender, recency, Puerto Rica residents, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550

Marquis Who’s Who American Masterfile
These 425,000 active participants have been selected for inclusion in Who’s Who based on their leadership positions, educational attainments, publishing or speaking experiences, or contributions to their communities. Nine out of ten have graduated college. This file is entirely direct mail sold.
Cost: $80/M
Selections: Business/home address, industry, gender, state/SCF/ZIP
Contact: Mal Dunn Associates, Inc., 914-277-5558

Certified Pediatric Nurses and Nurse Practitioners
The 8,095 registered nurses in this file provide health care services to children and their families. NCBPNP/N, which compiled this list from association memberships and inquirers, is the credentialing organization for this specialty.
Cost: $150/M
Selections: One name per site, one name per company, gender, state/SCF/ZIP
Contact: Bethesda List Center, Inc., 301-986-1455

DMB Credit Card Holders Music Buyers
Direct Merchants Bank N.A. has pulled together this list of its cardholders that have purchased music products with their credit cards. The 440,753 people on this list are both creditworthy and direct mail responsive. The list was compiled from direct mail sources.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, Inc., 212-655-5153


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Reader


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Atlantic Woodworking Shows

The 10,843 Canadian Woodworking show attendees in this file range from hobbyists to professionals. Drawn from the Nova Scotia, New Brunswick, Price Edward Island and Newfoundland provinces, they have a penchant for purchasing woodworking tools and supplies. The list is generated through direct mail.
Cost: $95/M
Contact: Names and Addresses, Inc., 847-850-1012

The Coding Institute Masterfile
The 114,623 subscribers, expires and qualified prospects on this new file have expressed interest in one or more of 23 medical-related coding and reimbursement newsletters. Those that have subscribed have spent an average of $271 a year. While most have come in through direct mail, a few (3%) were generated through telemarketing.
Cost: $150/M
Selections: Newsletter read, phone numbers, geographic
Contact: Edith Roman Associates, Inc., 845-620-9000

Home School Family Database
All 281,680 individuals within this file have completed surveys at home schooling trade shows or responded to direct marketing pitches. Most are female, with higher-than-average incomes.
Cost: $75/M
Selections: Mail responsiveness, home ownership, income, age of children, gender, telephone number, gender, state/SCF
Contact: Doug Ross Communications Inc., 480-966-1744

Sporty


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Business 2.0

The 502,337 active subscribers to this publication include executives with purchase power. The magazine focuses on all facets of business, particularly those powered by Internet and other technology. Subscribers are captured through magazine agents, direct mail, insert cards, the Internet, and renewal sales.
Cost: $185/M
Selections: Gender, home/business address, Canadian, paid subscribers, one-, three-, six-month names, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Active Farmers & Ranchers
The 1 million farmers and ranchers on this list raise or husband a wide variety of stock and crops. They respond to marketing solicitations


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New Mothers from iVillage Integrated Media

This file, now managed by Edith Roman Associates Inc., identifies 206,464 last 12-month “new mothers” and “mothers to be.” The source of the data is self-reported captured during the registration of expectant parents for childbirth classes. The source of the file is registration cards.
Selections: Birth/due date, gender, children’s age, dog or cat owners, homeowners, phone numbers, recency, geography
Cost: $80/M
Contact: Edith Roman Associates Inc., 845-731-2734

Firstbase-Executives in the UK Masterfile
This is a compiled file of 505,042 executives and 206,362 companies with phone and fax numbers available. Firstbase is an international business-to-business data provider that compiles and researches UK business information. The file was sourced from telemarketing and research that identified executives with purchasing power based on job titles and primary job functions. The file is updated regularly. The file is newly managed by Kroll Direct Marketing.
Selections: Job title, job functions, industry, employees, phone and fax numbers
Cost: $240/M
Contact: Kroll Direct Marketing Inc., 609-275-2900

Smokers from American Household Database
This is a file (750,000 quarterly and 3 million annually) of American families that have responded to a survey questionnaire answering questions on family habits and interests. Updates are done quarterly. Demographics and phone numbers are available.
Selections: Hotline, age, gender, income
Cost: $80/M
Contact: JF Direct Marketing Inc., 914-762-8633

Isabella Bird’s Internet Buyers at Postal Address
This is a new file of 14,302 24-month buyers and 10,228 12-month buyers at postal address. The Isabella Bird Web site features women’s clothing created with one-of-a-kind fabrics and silhouettes. Buyers are average age 39 with incomes of more than $75,000 that spend an average $208 at the site. The source of the file is direct mail.
Selections: Six-month, 12- month, 24-month buyers, state/SCF/ZIP
Cost: $125/M–$90/M for publishing and fundraising
Contact: Millard Group Inc., 603-924-9262


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Canadian Woodworkers

The 10,843 Canadian Woodworking show attendees in this file range from hobbyists to professionals. Drawn from the Nova Scotia, New Brunswick, Price Edward Island and Newfoundland provinces, they have a penchant for purchasing woodworking tools and supplies. The list is generated through direct mail.
Cost: $95/M
Contact: Names and Addresses, Inc., 847-850-1012

Multi Level Marketing Beauty Consultants
This file of 31,998 beauty consultants consists of individuals that have developed multi-level businesses. They have purchased corporate materials from the parent firm to develop their businesses. They were initially generated from the Internet.
Cost: $90/M
Selections: Phone numbers, opt-in e-mail addresses, state/SCF/ZIP
Contact: Kroll Direct Marketing Inc., 609-275-2900

The American Chiropractor
These 39,780 active paid subscribers signed up to receive this professional chiropractor’s publication through space or direct mail solicitations. The magazine covers chiropractic medicine and therapy, accupuncture and accupressure, nutrition, homeopathy and radiology news, as well as new products and marketing concepts.
Cost: $100/M
Selections: Home/business address, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-65-5174

Pup E-News
All 11,443 subscribers to this opt-in electronic publication receive a newsletter geared toward development issues facing their puppies. Issues arrive once a month for six months, and subscriptions are generated through the Internet. Most of the names on this list are female. Offers made to this list can be customized to either the owner’s or puppy’s name.
Cost: $195/M
Selections: State/SCF/ZIP
Contact: Statlistics, Inc., 203-778-8700


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Pup E-News

New from Statlistics, Inc., this opt-in program includes the names of 11,443 opt-in subscribers to an e-mail newsletter about puppies. Issues are tailored to the puppy’s age. Users will have their e-mails endorsed by Pup E-News, and can have the messages personalized in either the puppy’s name or the owner’s. The list is mostly female. The source is 100% Internet subscription.

Selections: State/SCF/ZIP

Cost: $195/M

Contact: Statlistics, Inc., 203-778-8700

United Nations Association
MSGi Direct is offering this list of members of the United Nations Association of the United States of America. The 18,400 members include students, business leaders, scholars and the media. The sources are direct mail and space advertising.
Selections: SCF/ZIP
Cost: $70/M

Opportunity Seekers from Pcperfect
A list of 820,601 opportunity seekers is available from 21stAZ Marketing. All share the trhill of hitting the jackpot or winning great prizes. The list includes 186,095 three-month hotline names. The source is 100% direct response.
Selections: Money making opportunities, casino gambling, sweepstakes/contests, multi-buyer, credit card, homeowner, State/SCF/ZIP
Cost: $80/M
Contact: 21stAZ Marketing, 631-293-8550

The International Jerusalem Post
This file of 23,993 affluent and well-educated subscribers is available from RMI Direct Marketing Inc. These readers turn to the Jerusalem Post for in-depth coverage of events in the Middle East. They have an average household income of $106,100, and 72% have college degrees. Over three fourths are men. Also available are 43,696 expires. The source is 100% direct mail.
Selections: Gender, state/SCF/ZIP
Cost: $105/M
Contact: RMI Direct Marketing, Inc., 203-798-0448


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HCI Books

Edith Roman has been chosen to manage the HCI Books file, which includes the “Chicken Soup” book buyers. Book categories within the list are: Life Issues book buyers, with a 574,000 master file; Christian Living book buyers, with 45,000; Pet Lovers, with 49,600; and Family, with 32,900; Sports Enthusiast, with 13,600. The source of this database is direct response.
Cost: $80/M for Life Issues; $90/M for others
Selections: Multi-buyers, state/SCF/ZIP, among others
Contact: Edith Roman Associates, 800-223-2194

Critical Care Nurses
This newly managed file contains the names of 11,000 subscribers to this bi-monthly publication. The source is direct mail.
Cost: $100/M Selections: Gender, state/SCF/state Contact: Venture Direct Worldwide, 212-655-5217

Female Athlete
Some 48,000 last-12-month mail order buyers are identified in this newly managed file.
Cost: $110/M
Selections: Last-six- and last-12-month mail order buyers, dollar amount, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Magnetic Wrap
This product uses magnetic to interrupt impulses of pain to the brain. There are 600,000 buyers in the file, which is new to the market. The source of these names is a magnetic wrap consumer products company.
Cost: $80/M
Selections: Hotline, age, gender, income, geography
Contact: Direct Marketing Inc., 914-762-8633


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Builditworldwide

This newly managed file contains 38,000 e-mail addresses . These architects, engineers, surveyors, contractors and others in the building industries opted in to receive e-mail offers. Some 32,000 of the listings include telephone numbers.
Cost: $200/M
Selections: Monthly hotline, business, telephone, geography
Contact: The Information Refinery Inc., 201-529-4030

NationsBest
The 6.9 million Outdoor Vacation Lovers file was collected from mulitple sources, including response data.
Cost: $65/M
Selections: Telephone
Contact: KnowledgeBase Marketing Inc., 866-275-4526

Ideals Book Buyers
A variety of books focus on inspiring and uplifting themes of a spiritual nature. There are 110,000 last-12-month paid book buyers in the file.
Cost: $95/M
Selections: Last-three- , last-six- and last-24-month paid book buyers, interests, multi-buyer, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-825-4616

Movin’ and Spendin’
This is a master file containing the names of 2.17 million one-month new movers. These names came from credit grantors.
Cost: $65/M
Selections: Gender, bankcard and retail card holders, Jewish and Hispanic households, head of household, e-mail, previous move date, age, number of credit cards, state/SCF/ZIP
Contact: Adrea Rubin Management Inc., 646-487-3783


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Winfreestuff.com

This file of just over 2 million consumers at postal address have agreed to receive e-mail and advertisements from a wide array of companies at the Winfreestuff.com Web site. Registered visitors to the site can enter contests and receive free information from Winfreestuff.com, retailers and online partners. Visitors


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Leisure Time Products

Venture Direct Worldwide is offering an updated list of gay video buyers. The masterfile contains 321,438 names, including 10,482 July 2001 hotline names. These purchasers, 249,472 of which are male, contributed an average order of $60. Half are credit card buyers. Their age runs from 25 to 55. The source is direct mail, and space ads in adult magazines.
Selections: Business, home, sex, State/SCF/ZIP
Cost: $85/M
Contact: Venture Direct Worldwide, 212-655-5153

Midstream Magazine
This updated subscribers file lists 6,500 readers, who made an average unit of sale of $21. Midstream is an opinion magazine that covers political, social and religious interests that confront Jewish communities around the world. The source is direct mail.
Selections: Geography
Cost: $95/M
Contact: R.C. Direct, Inc., 414-271-3313

Rolling Stone
New counts are available from L90 Direct for Rolling Stone magazine. There are now over 1 million subscribers, an increase of 17% over last year. In addition, land addresses are now available for 70,000 readers who purchased their subscriptions via e-mail.
Selections: Gender, source, State/SCF/ZIP
Cost: $100/M
Contact: L90Direct, 914-741-0500

National Wholesale Co.
A list of 97,590 grandparents who purchased by mail is available from Monarch Trading Co., Inc. These buyers, 98% of whom are female, responded to catalog offers for hosiery, lingerie, accessories, and apparel. They have grandchildren under the age of 13. Also are available are 14,120 two-month buyers. The average sale is $60. The source is 100% direct mail.
Selections: Multi/single, cash/credit, age, income, product, State/SCF/ZIP
Cost: $90/M
Contact: Monarch Trading Co., Inc., 336-243-1230


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Travel Enthusiasts, from Pcperfect

These 1.1 million individuals enjoy spending their leisure time traveling across American and the world. The list is entirely direct response marketing sourced.
Cost: $80/M
Selections: Last three months, multi-buyer, credit card, homeowner, dwelling size, length of residence, occupation, adult


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Guideposts New Selects

New selects for Ideals magazine subscribers include 72,000 last-six-month subscribers and 100,000 actives.
Cost: $95/M for last-six-month and $90/M for actives
Selections: Last-three-month hotline, gift givers, active Canadian subscribers, recent expires, fundraising, gender, interests, state/SCF/ZIP
Contact: RMI Direct Marketing, 203-798-0448

Bijorhca Show Attendees in France
This new list identifies 18,747 people who attended a jewelry expositions in France. The source is online and trade show registration.
Cost: $225/M
Selections: Telephone and fax numbers, country, job function, industry, employees, interest
Contact: Kroll Direct Marketing, 609-275-2900

Microwave Journal Subscribers
There are nearly 55,471 names in this updated file. They are engineers, physicists, scientists and others working in microwave electronics.
Cost: $140/M
Selections: U.S. and international subscribers, job function, industry, buy/influence, telephone, state/SCF/ZIP
Contact: Edith Roman, 845-731-2682

AAA Cosmetic and Plastic Surgeons
This is a file of 29,000 physicians who specialize in plastic surgery.
Cost: $55/M
Selects: Specialty, type of practice, decade of birth, gender, telephone and fax numbers, state/SCF/ZIP
Contact: Hugo Dunhill Mailing Lists, 212-213-9300


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Lenox Collections

The enhanced Leonx Collections Buyer file, which includes the names of over 1.2 million buyers, is now available from L90, Inc. Also available are over 250,000 three-month buyers. These consumers, 78% of whom are female, purchased jewelry, collectibles and limited edition items with an average order value of $68. The sources are direct mail and space.
Selections: Age, income, presence of children, gender, multi-buyers, seniors, outdoor enthusiasts, travel enthuasts, investors, pet owners, state/ZIP
Cost: $100/M base rate Contact: L90 Direct, 914-741-0500

Weiss Research
Meta Response Group is offering–for the first time


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Children’s Book-of-the-Month Club

American List Counsel has added the Children’s Book-of-the-Month Club to the roster of Bookspan NY’s lists that it manages. It has also taken on Bookspan NY’s Families file, and its audio/video/merchandise buyers, and its juvenile book buyers lists. The list is of education-oriented parents of children up to age five. It includes 500,114 active paid members, and 291,123 quarterly hotline names. The source is 100% direct mail.
Selections: Gender, $50+ buyers, age of child, credit card purchase, State/SCF/ZIP
Cost: $90/M
Contact: American List Counsel, 800-ALC-LIST

Broadband Week
Cahners Business Lists is offering the 55,969-name Broadband Week subscriber file. Broadband Week serves readers responsible for creating broadband infrastructures via wired, wireless, cable and other evolving platforms. It also serves those who provide access, produce content or develop broadband-specific applications.
Selections: Business type, job function, recency, sales volume, Canadian names, State/Province/SCF/ZIP
Cost: $175/M
Contact: Cahners Business Lists, 800-323-4958

Lawyers Worldwide from Frankform
An improved list of lawyers working in several nations is available from Bethesda List Center, Inc. Created off the Frankform database, this file lists 411,628 lawyers, including 124,848 in the United States, 13,026 in Canada, and 80,947 in the United Kingdom. It also covers Asia and South America.
Selections: Legal specialty, including mergers & acquisitions, computer/IT, employment, bank and insurance, patents and trademark, tax and revenue
Cost: $232/M
Contact: Bethesda List Center, Inc., 301-986-1455

Theater Development Fund
This updated list, available from MSGi Direct, contains the names of 81,000 subscribers and ticket buyers. These consumers have responded to direct mail offers for tickets to Broadway and off-Broadway theatrical productions. Included are students, members of the clergy, teachers and retirees. The file is 100% direct response.
Selections: Gender, State/SCF/ZIP
Contact: MSGi Direct, 215-968-5020


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Children’s Book-of-the-Month Club

American List Counsel has added the Children’s Book-of-the-Month Club to the roster of Bookspan NY’s lists that it manages. It has also taken on Bookspan NY’s Families file, and its audio/video/merchandise buyers, and its juvenile book buyers lists. The list is of education-oriented parents of children up to age five. It includes 500,114 active paid members, and 291,123 quarterly hotline names. The source is 100% direct mail.
Selections: Gender, $50+ buyers, age of child, credit card purchase, State/SCF/ZIP
Cost: $90/M
Contact: American List Counsel, 800-ALC-LIST

Broadband Week
Cahners Business Lists is offering the 55,969-name Broadband Week subscriber file. Broadband Week serves readers responsible for creating broadband infrastructures via wired, wireless, cable and other evolving platforms. It also serves those who provide access, produce content or develop broadband-specific applications.
Selections: Business type, job function, recency, sales volume, Canadian names, State/Province/SCF/ZIP
Cost: $175/M
Contact: Cahners Business Lists, 800-323-4958

Lawyers Worldwide from Frankform
An improved list of lawyers working in several nations is available from Bethesda List Center, Inc. Created off the Frankform database, this file lists 411,628 lawyers, including 124,848 in the United States, 13,026 in Canada, and 80,947 in the United Kingdom. It also covers Asia and South America.
Selections: Legal specialty, including mergers & acquisitions, computer/IT, employment, bank and insurance, patents and trademark, tax and revenue
Cost: $232/M
Contact: Bethesda List Center, Inc., 301-986-1455

Theater Development Fund This updated list, available from MSGi Direct, contains the names of 81,000 subscribers and ticket buyers. These consumers have responded to direct mail offers for tickets to Broadway and off-Broadway theatrical productions. Included are students, members of the clergy, teachers and retirees. The file is 100% direct response.
Selections: Gender, State/SCF/ZIP
Contact: MSGi Direct, 215-968-5020


DIRECT Listline

Integrity Music

This list of 278,000 last-24-month buyers have all purchased contemporary Christian music. Buyers, who come in from either direct mail (85%) or telemarketing (15%), spend an average of $35 per order. The “active greeting card buyers” and “songs 4 worship” selects are newly available.
Cost: $90/M
Selections: Actives buyers, three-month hotline, active greeting card buyers, songs 4 worship, 36-month datamatch/enhanced buyers
Contact: List Services Corp., 203-743-2600

The Wright Brothers Collection
During the last 12 months, the 30,584 aviation buffs in this file have spent an average of $60 on a variety of products, including jackets, t-shirts, sweatshirts, clocks, prints, books, video and more. The list is entirely direct mail sourced.
Cost: $95/M
Selections: Cumulative dollar amount spent, gender, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

National Investor Publishing
The 5,500 subscribers on this list receive Christopher Temple


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Self Care

The SelfCare catalog buyers list is now available from Mokrynski Associates, Inc. These consumers purchased health and wellness products, including skin treatments, cosmetics, nutritional supplements and fitness equipment. They have an average income of more than $50,000. The file includes 127,383 12-month buyers and 12,422 three-month purchasers. They have an average income of more than $50,000, and a average age of over 40. The average unit of sale is $90. The source is direct mail.
Selections: Dollar purchases, sex, e-mail, State/SCF/ZIP
Cost: $110/M for 12-month buyers
Contact: Mokrynski Associates, Inc., 201-487-8181

Elron Software
IDG Communications List Services has been named manager of the Elron Software database, containing the names of over 24,000 technology executives. These professionals, who include CEOs, Presidents, vice presidents and CFOs, are involved with their companies’ Internet activities, and with security related issues.
Selections: Industry, job title, geography, home/business address, gender
Cost: $175/M
Contact: IDG Communications List Services, 1-888-IDG-List

The Ultra Affluent Database
American List Counsel has overhauled its Ultra Affluent Database, raising the minimum income to $100,000. It has also created an Ultra Affluent Investors list as a standalone product. The total list contains the names of 3.5 million people, 80% of whom are male. The source is census information, auto registrations, directories, and government records. The investors file has 2 million names.
Selections: Age, child age, conservative donors, credit card by type, ethnicity, gender, $250,000+, $500,000+, and State/SCF/ZIP
Cost: $70/M for the basic database
Contact: American List Counsel, 609-580-2976

Homeworkers Plus
This file, introduced to the market by Venture Direct Worldwide, includes 37,513 second-quarter 2001 hotline names. These homeworkers have purchased books, tapes and manuals on starting home-based businesses. The average unit of sale is $49.95. The source is direct mail and space ads.
Selections: Sex, SCF/state/ZIP
Cost: $90/M
Contact: Venture Direct Worldwide, 212-655-5153


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HealthNews

Some 57,000 active subscribers to HealthNews are 100% direct mail-sold. About 65% of them are women. HealthNews is published by the New England Journal of Medicine. Also available are 8,300 Heart Watch newsletter subscribers.
Cost: $110/M
Selections: Last-six-month and quarterly hotlines, expires, paid, gender, state/SCF/ZIP
Contact: List Services Corp., 203-791-4111

Security Dealers and Analysts
This newly compiled file identifies 70,000 executives. Some 11,000 financial analysts are now obtainable by specialty. Specialties include bonds, computers, hospital/health maintenance, telecommunications and others.
Cost: $60/M
Selections: Executives at headquarters, executives at branches, headquarters, branches offices, gender, title address, location, telephone and fax numbers, state/SCF/ZIP
Contact: American List Counsel, 609-580-2909

Hugo Dunhill Mailing Lists
A compiled file names physicians in radiology and nuclear medicine. These specialists are trained to interpret imaging exams or procedures to diagnose or treat medical conditions.
Cost: $55/M
Selections: Specialty, type of practice, decade of birth, gender, telephone and fax numbers, state/SCF/ZIP
Contact: Hugo Dunhill Medical Information, a division of Hugo Dunhill Mailing Lists Inc., 212-213-9300

Time Inc.
This 11.4 million-name file has been enhanced with source and recency selects. These people are subscribers to 11 Time Inc. publications, including Entertainment Weekly, Fortune, InStyle, Money, Mutual Funds and People Weekly.
Cost: $90/M
Selections: Last-three- and last-six-month, age, gender, income, lifestyle, religion, source, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262


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Minority & Women Owned Business Database

This new compiled file from Andrews Wharton Inc. includes 165,000 minority- and women-owned businesses that have given permission to be contacted via e-mail and postal mail. Cost: $75/M
Selections: SIC, sales volume, recency, telephone and fax numbers, credit card acceptance, year established, e-mail business records
Contact: Andrews Wharton, Inc., 631-543-2646

Collectors Mail Order Buyers
Collectors Mail Order Buyers reaches 1.6 million mail order buyers put together from updating and exchanging information between mailers and the American Household database. Updates are done quarterly.
Cost: $50/M
Selections: Hotline, age, gender, income, geography, marital, status, dwelling type
Contact: JF Direct Marketing 914-762-8633

Travel Enthusiasts from PCperfect
This file from 21st AZ Marketing offers 1,163,556 travel enthusiasts sourced 100% from direct response lists who enjoy traveling across America and the world.
Cost: $80/M
Selections: Identifiable genders, travel in U.S., foreign travel, state/SCF/SCF/ZIP
Contact: 21st AZ Marketing 631-293-8550

Outlook Newsletter and Individual Investor
American List Counsel Inc. now manages Standard Poors’ more than 28,000 outlook newsletter subscribers and more than 11,000 active Individual Investor subscribers who make prospects for financial offers, executive apparel and jewelry.
Cost: $160/M
Selections: Business/home, gender, stste/SCF/ZIP
Contact: ALC 609-580-2810

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CompanySleuth.Com

This is a file of 523,362 active members to the companysleuth.com Web site which targets active investors and business professionals with content to aid in daily investment and business decisions. The site provides company information and provides insight in to the business and financial activities of companies. The source of the file is direct mail sold.
Selections: Geography, personalization, investor level, age range
Cost: $185/M
Contact: MetaResponse Group, 561-219-9422

Modern Bride
This is new list of the opt-in list of e-mail names of 103,000 active subscribers to Modern Bride. The magazine covers fashions, honeymoon destinations, ideas for furnishing, decorating and entertaining in a first home and more. Readers are average age 24 with incomes of about $40,334, 90% are college educated with 62% holding professional or managerial positions. Opt-in names to Modern Bride’s “brother” Web site, MarryingMan.com are also available. The source of the file is the Internet.
Selections: Gender, wedding date, delivery, state/SCF/ZIP Cost: $200/M
Contact: American List Counsel Inc., 609-580-2765 or 609-580-2790.

Traveling Business Executives Database
This file identifies 52,380 executives that travel for business. They are mostly upper management or sales executives that travel both foreign and domestic. The source of this list—69% male, 14% female, 17% unknown–is the Internet.
Selections: Age, income, gender, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

Triple Power Attack Weight Loss Program
These are 137,617 buyers that spend between $34 and $64 to purchase the Triple Power Attack Weight Loss Program. Buyers are health and fitness minded people who are interested in heath, fitness and self-improvement. The source of the file is direct mail, package inserts and space ads.
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5153


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Venus Swimwear

This file, which features 310,000 last-12-month buyers from this women


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Enco Manufacturing

Direct Media has won management of the Enco Manufacturing catalog buyer file. Founded in 1940, Enco offers 21,000 products, including metal and woodworking supplies, through an 800-page catalog. Of the 103,424 12-month buyers, over two thirds are at business addresses. Also offered are 30,381 second quarter names. The average unit of sale is $180. The source is 100% direct mail.

Selections: Business address, gender, SIC Code, SCF/State/ZIP Cost: $100/M for 12-month buyers

Contact: Direct Media, 203-532-2501

Garden Botantika
American List Counsel has been named to manage the Garden Botanika list, following purchase of Garden Botantika by Schroder & Tremayne. Garden Botantika offers organic, biodegradable cosmetic products that have never been tested on animals. The list includes 66,000 24-month buyers, 40,000 12-month buyers and 8,500 three-month names. Garden Botantika recently converted itself into a pure Web and catalog-based business, mailing three million pieces to recapture former retail store customers. These buyers are between the ages of 25-55, and 79% are female. They spent an average of $45 per order. The source is 100% direct mail. Selections: Dollars spent, gender, multis, state/SCF/ZIP
Cost: $105/M for 24-month buyers
Contact: American List Counsel, 609-580-2770

NuOS Active Web Servicers
An updated NuOS Active Web Services file is available from Database Marketing Concepts. The file includes 440,848 Internet executives, 363,253 Web administrators, and 58,043 technical administrators. In addition, there are 439,000 records with phones. The source is domain registration filings and Web site activity analysis.
Selections: Job function, industry/SIC Code, number of employees, sales volume, operating system/platform/software, geography
Cost: $125/M
Contact: Database Marketing Concepts, 631-218-0389, Ext. 202

Body By Jake
This list of 410,530 12-month exercise equipment buyers is available for the first time from Pioneer Pacific. These workout buffs purchased the Body by Jake: Bun & Thigh Rocker via infomercials featuring Jake Steinfeld. They contributed an average unit of sale of $265, including the cost of the equipment and additional upsells of equipment and vitamins. Depending on the season, roughly 200,000 names are added each month to the file. Inquirers are also available.
Selections: Gender, SCF/state/ZIP
Cost: $95/M
Contact: Pioneer Pacific, 310-358-3209


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Garden Botanika

This newly managed file identifies 66,000 last-24-month buyers. They bought botanically based skin, body and hair products from the Garden Botanika catalog. They spend an average of $45 per order, and are 100% direct mail sold.
Cost: $105/M
Selections: Last-three-, last-six- and last-12-month buyers, gender, multis, state/SCF/ZIP
Contact: American List Counsel, 609-580-2770

American Running Association
This file contains the names of 71,432 people who purchased an annual membership in this nonprofit, educational association of exercisers for $25.
Cost: $75/M
Selections: Business, home, gender, demographics, recency, expires, SCF/state/ZIP
Contact: Venture Direct Worldwide, 212-655-5217

Harcourt Learning in Australia
A file of Australian and New Zealand inquirers and buyers of home-study programs in business and technical fields contains nearly 350,000 names. Students and inquiries from 1998 to 2001 are also available. The sources for this list are direct mail and space advertising.
Cost: Between $120/M and $160/M
Selections: Gender
Contact: List Services Corp., 203-791-4495

Duluth Trading Company Updates
These buyers are not afraid to tackle that do-it-yourself job. There are 97,409 last-12-month buyers in the file. They have ordered from Duluth, which sells tool bags, briefcases, duffle bags, aprons and tool belts.
Cost: $105/M
Selections: Last-six-, last 13-to-24- and last 90-day buyers, gender, dollar amount, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


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Sandbox.com Postal Addresses

This 7 million name file consists of young, affluent, technology-savvy individuals that have signed up to play interactive games, including fantasy sports, trivia, financial, and play-for-fun casino games. The addresses have been generated via the Internet or other online means.
Cost: $100/M
Selections: Quarterly, monthly hotline, female member, telephone numbers, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

Preferred Living Catalog
The 85,604 consumers on this list have purchased merchandise for around the house and garden, sport and recreation equipment, home safety and security items, and automotive and marine products. The list is generated from direct mail sources.
Cost: $127.50/M
Selections: Thirty-, 60-, 90-day hotline, last 6-, last 24-month buyers, gender, dollar amount spent, state/SCF/ZIP
Contact: Names and Addresses, Inc., 847-465-1500

Challenger Sports Camps and Tours
The 117, 361 people on this list of families with children have spent an average of $250 for soccer, basketball, football and baseball programs within the last 12 months. Many have also made purchases from the Challenger Sports Catalogs. The list is entirely direct mail sourced.
Cost: $85/M
Selections: Quarterly hotline, gender, state/SCF/Zip +4
Contact: List Services Corp., 203-743-2600

Sound City
The 800,259 people (mostly male) in this file have made purchases from Sound City, a mail order marketer of consumer electronic products, including home audio and video, car audio and video, home theater, portable electronics and home office products. Those on the list have either responded to space advertisements or made a purchase through the Sound City catalog.
Cost: $90/M
Selections: state/SCF/ZIP
Contact: Worldata & WebConnect, 561-393-8200


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Electronics Mail Order Buyers

This is a file of 400,000 quarterly hotline buyers of all types of electronic equipment. The list is sourced from updating and exchanging information between mailer and the American Household Database. Updates are done quarterly.
Selections: Hotline, age, gender, income, geography, martial status, dwelling type
Cost: $50/M
Contact: JF Direct Marketing Inc., 914-762-8633

Wall Street Creations Ltd-Gifts
This file, which has just arrived back on the market, identifies 28,940 last 12-month buyers of financial-related gifts and collectibles from the Wall Street Creations catalog. Gifts range from framed art and sculptures to desks and corporate accessories. These buyers are average age 43 with incomes in excess of $100,000. The source of the file is direct mail.
Selections: Dollar amount, gender, state/SCF/ZIP Cost: $105/M
Contact: Mokrynski & Associates Inc., 201-488-5656

Zoysia Grass Plugs Package Insert Program
This program now includes 2001 hotline names of those that have purchased Zoysia Grass Plugs. The Plugs develop into a wee-free lawn which needs little mowing and thrives in dry climates. These homeowners are known to be pick-up truck or recreation vehicle owners with the majority also owning pets. Ninety-percent of the file is sourced from space ads.
Cost: $55/M
Contact: Leon Henry Inc., 914-723-3176

Restoration Hardware
Product selects are now being offered on this file of 105,050 12-month buyers of inventive gifts and household items. Products include items for the hearth, gifts, furniture, home furnishings, hardware, special interest books, garden accessories, cleaning products, tools, lighting and fixtures, pet paraphernalia and items for the bath. New products selects include 12-month buyers of home furnishings, homekeeping and garden items. The file is direct mail sold.
Selections: Gender, dollar amount, three-, six-, 12- and 24-month buyers, 12-month catalog requesters
Cost: $115/M
Contact: Millard Group Inc., 603-924-9262


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Crazy Shirts

This list of 43,665 12-month mail order buyers have purchased t-shirts, tank tops, baseball shirts and drawstring pants, both for adults and children.
Cost: $110/M
Selections: Three-, six-, 24-month mail order buyers, $50+-, $75+ mail order buyers, gender, state/SCF/ZIP
Contact: Mokrynski & Associates, 201-487-8181

Software Development Opt-In E-mail Addresses
These 44,695 individuals have qualified to receive Software Development magazine, and have given their permission to receive e-mailed product and service offers. Subscribers include corporate development professionals, including directs of programming, managers of applications development, software project leaders and information technology directors.
Cost: $400/M
Selections: Job title, employee size, operating systems, development responsibility, write/design software, programming language, recommend/specify purchases
Contact: Rubin Response Management Services Inc., 847-619-9800

Sundance Distributors Business Opportunities Book Buyers
These 159,950 people have purchased “The Complete Guide to Home Based Opportunities,” a guide to starting and maintaining profitable home-based businesses. Purchasers can choose from a variety of categories, including commission mailing programs, network marketing opportunities and other endeavors. Orders are generated entirely through classified advertising.
Cost: $95/M
Selections: Credit card, age, presence of children, home owner, income, gender, state/SCF/ZIP
Contact: Venture Direct 212-655-5147

Technology Review
The 203,703 Active paid subscribers to MIT


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Journeys

The Journeys catalog buyer file has been introduced to the market by Fasano and Associates. The file includes 24,954 12-month footwear buyers, and 13,007 six-month purchasers. These consumers are young, brand-conscious mail order buyers, who contributed an average unit of sale of $90.The catalog features brands like Dr. Martens, Timberland, Converse, and Vans. The source is 100% direct mail.
Cost: $110/M
Selections: Gender, credit card, dollar amount, state/SCF/ZIP
Contact: Fasano and Associates, 323-874-4400

Louisville Golf Catalog
The Louisville Golf Catalog is available for the first time from McCarthy Media Group. These golfers have purchased Persimmon Drivers, Fairway Woods, Putters and Replica clubs, contributing to an average unit of sale of $225. Ninety percent of the buyers are male. The source is 100% direct mail.
Cost: $95/M
Selections: Sex, credit card, recency, state/SCF/ZIP
Contact: McCarthy Media Group, 608-329-6097

Dartnell Female Executives
Worldata is offering a list of 123,000 female executives who have used the learning tools provided by Dartnell Corp. These women work in the fields of sales and marketing, personnel management, office administration, and customer services. All were direct sold.
Cost: $125/M
Selections: Recency, state/SCF/ZIP
Contact: Worldata, 561-393-8200

TV Entertainment 3000
MSGI Direct has been named list manager of the TV Entertainment 3000 file, an opt-in e-mail and postal enhanced database. This list includes the names of more than 3-million consumers at both their e-mail and postal addresses. The database has been enhanced with extensive lifestyle data, including age, charitable contributions, estimated income, and children’s ages. TV Entertainment 300 offers movies, concerts, and other items.
Cost: $200/M for e-mail addresses, $85/M for postal addresses
Selections: Hotline, mail order multibuyers, age, homeowner, dwelling size, gender, marital status, education level, state/SCF/ZIP/Nielsen
Contact: MSGI Direct, 215-579-8037


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MAXConsumer

The MAXConsumer Database, a new list from List Technology Systems Group, offers 194,000,000 names of affluent professionals who are credit worthy mail order buyers. The list is selectable for more than 250 professions.
Cost: $40/M
Selections: Gender, age, presence of children, presence of children by age/gender, ethnicity, occupation category, occupation code, length of residence, apartment indicator, condo indicator, bank card, retail card/activity, direct response buyer indicator, homeowners, state/SCF/ZIP
Contact: List Technology Systems Group Inc., 212-719-3850

HP Professional
HP Professional is a monthly magazine for Hewlett-Packard enterprise computer. Its 24,733 active subscriber file is new to the market from Statlistics Inc.
Cost: $175/M
Selections: Business/industry, title, number of employees, computer expenditures, CPU’s owned, network/protocol/operating system, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Federal Government Employees
Market Street Lists Inc.’s new list, Accepted Federal Government Executives Masterfile, offers 27,700 high level government officials, including the president and his staff, directors, assistant directors, bureau chiefs, deputy directors, and so on, in all cabinet posts.
Cost: $60/M
Selections: Section, telephone number, gender, state/SCF/ZIP
Contact: Market Street Lists Inc., 603-772-6666

Wizard
The Wizard Magazine list has a new name, Wizard Entertainment Product Buyers & Subscribers. The publication caters to comic books fans and collector of graphic books and related toys and products. Readers are male with a median age of 23.
Cost: $95/M
Selections: Subscribers, product buyers
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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DecisionMaker IT Marketplace Database

This list of 350,000 e-mail addresses for computer industry executives features individuals receptive to catalog, seminar, computer-related products and services.
Cost: $375/M
Selections: Acquisition source, area of responsibility, business type, buying authority, computer systems on site, database software installed, employee size, Fortune 1000, home address, Internet usage, multi-source, network interconnects, one per location, operating systems, PC User/CD ROM Access, recency, SIC Code, telephone numbers, state/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958

ComputerSource
This file of 12 million households features consumers that are online or mail order purchasers of computers and related computer products.
Cost: $80/M
Selections: Homeowners, presence of children, telephone numbers, age, bank card, credit card, birth date, dwelling type, education, household income, ethnicity, gender, length residing, marital status, occupation, buyer type & lifestyle, contributors, state/SCF/ZIP, carrier route.
Contact: The Lake Group, 914-925-2400

Sweepstakes Contributors
These 107,504 individuals are active donors that have responded to a sweepstakes program from a veterans’ group appeal within the last six months. The list is 100% direct mail generated.
Cost: $60/M
Selections: one-, three-month donors, sweeps nos, age, gender, state/SCF/ZIP
Contact: Chester Mailing List Consultants, Inc., 703-934-2700

Wildbird
The 150,040 subscribers to this magazine are active birders, both in the field and at home. They enjoy finding and photographing rare birds, and many also engage in other outdoor activities including backpacking, camping, canoeing and bicycling. They have sympathy for nature conservation organizations.
Cost: $90/M
Selections: Three-, six-month hotline, six-month former subscribers, active Canadian subscribers, gender, state/SCF
Contact: MacFan Lists, 949-855-8822 ext, 420


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International Autosport Catalog Buyers

The catalog contains hundreds of products to enhance and protect automobiles, complimented by a wide variety of home, leisure and travel items. The AutoSport buyer is affluent, well educated, married and a catalog buyer. The file contains 95,333 12-month buyers, 44,994 six-month buyers, 22,415 three-month buyers and 9,680 30-day buyers.
Cost: $130/M
Selections: Dollar amount, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Credit Card Protection Members
This new file identifies credit card buyers and users at their postal address. They paid $70 for a membership entitling them to credit services and benefits. The file includes 139,000 last-12-moth Internet buyers and members and 6,000 hotline Internet buyers.
Cost: $85/M
Selections: Gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Circuit City Bangtail Statement Stuffers
Custom-created bangtail envelope is included in a first-class mailing of Circuit City credit card billing statements.
Cost: $30/M
Contact: LH Management Division, Leon Henry International, 914-723-3176

Home Workers Success Manual
This manual for work-at-home employment details business opportunities. There are 1.3 million total buyers and inquiries available.
Cost: $80/M
Selections: June 2001 hotline, last-12-month buyers, gender, state/SCF/ZIP Contact: VentureDirect Worldwide, 212-655-5153


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Empty Nesters on the Move

A one-million-name database of new movers over age 50 with no children living at home. They can be targeted for offers including subscriptions, vacation packages and electronics. The list is sourced from credit bureaus, census information and self-reported survey data.
Cost: $75/M
Selections: Last-90-day new movers, bank card holders, homeowners, mortgage holders, type of residence, investors, last-90-day mail order buyers, mail order buyers by category, Internet access, age, income, gender, state/SCF/ZIP
Contact: Focus USA, 201-489-2525

McMullen Argus Publishing Master File
New counts have been added to this list of subscribers to the special interest publisher’s magazines. There are now 930,566 people on the list. Titles include: Truckin’, Drag Racing USA, Car Audio & Electronics and Classic Truck. The average subscription is about $25.
Cost: $90/M
Selections: Quarterly hotline, change of address, Canadian subscribers, car enthusiasts, truck/SUV enthusiasts, water and sport enthusiasts, specialty, gender, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

Nature Publishing Group Master File
This publishing company offers nine scientific and medical journals, including Nature, Nature Cell Biology and Lab Animal. This de-duped master file has been updated; it now contains 58,737 subscribers. They are technically oriented scientific researchers, technicians and clinicians.
Cost: $175/M
Selections: Title of individual journal (each contains particular selects), Canadian/international names, state/SCF/ZIP
Contact: PCS Mailing List Co., 978-532-7100

RIA–Human Resources Master File
New counts have been added to this list sourced from the Research Institute of America. The company publishes reports, reference books, manuals and CD-ROMs about tax, regulatory and business-compliance developments. The file now contains 13,481 subscribers and buyers of RIA’s human resources-related publications. The average unit of sale is $850.
Cost: $120/M
Selections: HR: payroll subscribers/book buyers, HR: compensation and benefits subscribers/book buyers, HR: compliance subscribers/book buyers, type of business, home/business address, gender, one per company, state/SCF/ZIP
Contact: Aggressive List Management Inc., 847-304-4030


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BMG Direct African Americans

American List Counsel Inc. has overlaid its BMG Direct master file with information from Experian’s Insource database to provide a new select: African American members. They belong to one or more of BMG’s music clubs: BMG Jazz, BMG Classical, BMG Sound and Spirit, BMG Latin and BMG Music Service. Numbering 486,000, they have joined through direct mail, online or direct response to print ads, and have made at least one purchase in the last six months.
Cost: $100/M
Selections: Last one-, three- and six-month members, monthly/quarterly hotline, last-six-month hotline, under-$24, $25-plus, $50-plus and $75-plus buyers, gender, source, number of shipments, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2800

MySoftwareClub.com
Edith Roman Associates Inc. is offering a new select on its 97,210-name list of MySoftwareClub.com members at their postal addresses: software interest. After registering at the Web site, users can purchase various software programs for $5.95 each. The average member is between 29 and 54 years old with a household income of more than $65,000 a year.
Cost: $85/M
Selections: Gender, software interest, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 800-223-2194

WinterSilks
New counts have been added to this list of last-12-month mail order buyers from the WinterSilks catalog. These 193,357 individuals, 75% of whom are female, spend an average of $100 each on silk sportswear, sleepwear, undergarments and casual wear for men and women.
Cost: $100/M
Selections: Last-six-month mail order buyers, credit card, clothing size, gender, product, dollar amount of purchase, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Wood Carving Illustrated
This file of subscribers to the quarterly publication from Fox Chapel Publishing now contains 23,666 names. Wood Carving Illustrated caters to amateur and professional craftsmen, with information as well as carving patterns for items like chess sets, decoys and wooden animals. The average unit of sale is $30.
Cost: $100/M
Selections: Expires, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


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BMG Direct African Americans

American List Counsel Inc. has overlaid its BMG Direct master file with information from Experian’s Insource database to provide a new select: African American members. They belong to one or more of BMG’s music clubs: BMG Jazz, BMG Classical, BMG Sound and Spirit, BMG Latin and BMG Music Service. Numbering 486,000, they have joined through direct mail, online or direct response to print ads, and have made at least one purchase in the last six months.
Cost: $100/M
Selections: Last one-, three- and six-month members, monthly/quarterly hotline, last-six-month hotline, under-$24, $25-plus, $50-plus and $75-plus buyers, gender, source, number of shipments, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2800

MySoftwareClub.com
Edith Roman Associates Inc. is offering a new select on its 97,210-name list of MySoftwareClub.com members at their postal addresses: software interest. After registering at the Web site, users can purchase various software programs for $5.95 each. The average member is between 29 and 54 years old with a household income of more than $65,000 a year.
Cost: $85/M
Selections: Gender, software interest, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 800-223-2194

WinterSilks
New counts have been added to this list of last-12-month mail order buyers from the WinterSilks catalog. These 193,357 individuals, 75% of whom are female, spend an average of $100 each on silk sportswear, sleepwear, undergarments and casual wear for men and women.
Cost: $100/M
Selections: Last-six-month mail order buyers, credit card, clothing size, gender, product, dollar amount of purchase, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Wood Carving Illustrated
This file of subscribers to the quarterly publication from Fox Chapel Publishing now contains 23,666 names. Wood Carving Illustrated caters to amateur and professional craftsmen, with information as well as carving patterns for items like chess sets, decoys and wooden animals. The average unit of sale is $30.
Cost: $100/M
Selections: Expires, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

BMG Direct African Americans

American List Counsel Inc. has overlaid its BMG Direct master file with information from Experian’s Insource database to provide a new select: African American members. They belong to one or more of BMG’s music clubs: BMG Jazz, BMG Classical, BMG Sound and Spirit, BMG Latin and BMG Music Service. Numbering 486,000, they have joined through direct mail, online or direct response to print ads, and have made at least one purchase in the last six months.
Cost: $100/M
Selections: Last one-, three- and six-month members, monthly/quarterly hotline, last-six-month hotline, under-$24, $25-plus, $50-plus and $75-plus buyers, gender, source, number of shipments, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2800

MySoftwareClub.com
Edith Roman Associates Inc. is offering a new select on its 97,210-name list of MySoftwareClub.com members at their postal addresses: software interest. After registering at the Web site, users can purchase various software programs for $5.95 each. The average member is between 29 and 54 years old with a household income of more than $65,000 a year.
Cost: $85/M
Selections: Gender, software interest, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 800-223-2194

WinterSilks
New counts have been added to this list of last-12-month mail order buyers from the WinterSilks catalog. These 193,357 individuals, 75% of whom are female, spend an average of $100 each on silk sportswear, sleepwear, undergarments and casual wear for men and women.
Cost: $100/M
Selections: Last-six-month mail order buyers, credit card, clothing size, gender, product, dollar amount of purchase, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Wood Carving Illustrated
This file of subscribers to the quarterly publication from Fox Chapel Publishing now contains 23,666 names. Wood Carving Illustrated caters to amateur and professional craftsmen, with information as well as carving patterns for items like chess sets, decoys and wooden animals. The average unit of sale is $30.
Cost: $100/M
Selections: Expires, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

BMG Direct African Americans

American List Counsel Inc. has overlaid its BMG Direct master file with information from Experian’s Insource database to provide a new select: African American members. They belong to one or more of BMG’s music clubs: BMG Jazz, BMG Classical, BMG Sound and Spirit, BMG Latin and BMG Music Service. Numbering 486,000, they have joined through direct mail, online or direct response to print ads, and have made at least one purchase in the last six months.
Cost: $100/M
Selections: Last one-, three- and six-month members, monthly/quarterly hotline, last-six-month hotline, under-$24, $25-plus, $50-plus and $75-plus buyers, gender, source, number of shipments, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2800

MySoftwareClub.com
Edith Roman Associates Inc. is offering a new select on its 97,210-name list of MySoftwareClub.com members at their postal addresses: software interest. After registering at the Web site, users can purchase various software programs for $5.95 each. The average member is between 29 and 54 years old with a household income of more than $65,000 a year.
Cost: $85/M
Selections: Gender, software interest, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 800-223-2194

WinterSilks
New counts have been added to this list of last-12-month mail order buyers from the WinterSilks catalog. These 193,357 individuals, 75% of whom are female, spend an average of $100 each on silk sportswear, sleepwear, undergarments and casual wear for men and women.
Cost: $100/M
Selections: Last-six-month mail order buyers, credit card, clothing size, gender, product, dollar amount of purchase, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Wood Carving Illustrated
This file of subscribers to the quarterly publication from Fox Chapel Publishing now contains 23,666 names. Wood Carving Illustrated caters to amateur and professional craftsmen, with information as well as carving patterns for items like chess sets, decoys and wooden animals. The average unit of sale is $30.
Cost: $100/M
Selections: Expires, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


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Online Fantasy Game Players

This new opt-in e-mail file identifies more than 2.8 million members of this Web site from The Sporting News. These people, mostly 18- to 34-year-old males, visited www.smallworld.com to play fantasy football, basketball, hockey and other games.
Cost: $150/M
Selections: Type of sport, international members, state/SCF/ZIP
Contact: The Catamount Group, 203-778-4110

Mark Shale
Retailer Mark Shale offers upscale, contemporary clothing for men and women. This 100% direct mail-sourced list names 7,762 buyers from the store’s catalog. They are, on average, 28 to 45 years old with an annual household income of $100,000.
Cost: $120/M
Selections: None
Contact: ALC of New York LLC, 212-924-1300

Retail Buyers
List Services Corp. has overlaid its names of credit card retail shoppers with survey data from Donnelley Marketing to create this new enhanced database. The list identifies more than 10.7 million last-12-month buyers of various items including clothing, furniture, electronics, toys, sporting goods and appliances. Fifty-three percent of these individuals are men, and the median household income is between $56,000 and $71,000.
Cost: $85/M
Selections: Age, income, presence of children, lifestyle/interest, gender, mail order buyers, interest/readership, fundraising donors, monthly hotline, quarterly hotline, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Prentice Hall Health and Natural Healing
The publisher of academic and reference textbooks has set August 30 as the closing date for its health and natural healing card deck mailing. The 100,000 recipients bought health, self-help, diet and herbal remedy products from the company by direct mail.
Cost: $32/M
Contact: Prentice Hall Direct, 800-937-9970


DIRECT Listline

InformaBase Master File

MLA List Management Division has been appointed to manage InformaBase’s international master file for the Asia Pacific, Middle East, African and Australasian regions. The 1.3-million-name list includes buyers and prospects from the U.K. media firm’s Informa Group conferences division and its publishing group, which distributes some 1,500 magazines, newsletters and reports. Buyers paid between approximately $280 and $3000 for these products and seminars.
Cost: $265/M (buyers); $225/M (prospects)
Selections: Job title, industry, country, recency, interest
Contact: MLA–Global List Specialists, 632-809-2873 (international number–Philippines)

FreeForum.com Online Buyers
New counts are available for this file identifying people who bought products using this Web portal. FreeForum features free offers and discounts on items such as TVs, VCRs, cars, household appliances and computer equipment. Eighty-five percent of the 786,621 listed purchase from home, and 75% go online more than once a day. They earn an average of $40,000 annually.
Cost: $110/M
Selections: Telephone numbers, January/February/March/April 2001 hotline buyers, business/home address, product, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-684-4800

Alliance Donor Master File
New counts have been added to this database of Alliance Data Systems credit card buyers who donated to various non-profit organizations. There are now more than 1.4 million last-six-month buyers on the list. Alliance Data Systems offers private-label credit processing services to clients like Victoria’s Secret, The Limited and Bath & Body Works.
Cost: $70/M
Selections: Age, age range, $50-plus, $75-plus and $100-plus buyers, monthly hotline buyers, last-three-month buyers, gender, telephone numbers, cross-brand buyers, bank card buyers, cause, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-798-0448

Alternative Press Magazine
This list of subscribers to the entertainment publication now contains 12,770 subscribers. Alternative Press offers news and information about new music, films, technology, books and fashion to a primarily young audience. The typical reader is a 23- year-old male; subscribers shop through mail order and online.
Cost: $85/M
Selections: State/SCF/ZIP
Contact: Kroll Direct Marketing Inc., 908-275-2900


DIRECT Listline

Hi-Tech SOHO Computer Product Buyers

This enhanced master file, newly managed by VentureDirect Worldwide, offers the names of more than 4.4 million small office or home office business owners. They purchased computer software and hardware as well as networking communications equipment for their firms. The list has been enhanced with demographic and psychographic data from the American Index Residential master file.
Cost: $85/M
Selections: Telephone numbers, marital status, year of birth, median age, education level, religion, ethnicity, homeowner/home value, magazine interests, contributors/donors, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-684-4800

HHCI–Business Management Execs
This master file of 673,335 corporate executives is now managed by 21st AZ Marketing. The list is part of the Harte-Hanks CI Technology “superfile” of IT professionals, a combination of Harte-Hanks’ Information Resource Group list and the Harte-Hanks CI Technology database. Those listed here are employed in the purchasing management, sales/marketing management and human resource management fields.
Cost: $150/M
Selections: Job function, industry, size of firm, annual sales volume, state/SCF/ZIP
Contact: 21st AZ Marketing, 631-293-8550

Lawyers Professional Institute
A new list of 79,664 attorneys throughout the United States who have requested this newsletter and have gotten recommendations for professional services, seminars, conferences, schools and certification programs. These lawyers have a high income.
Cost: $125/M
Selections: Gender, telephone number, fax number, area of practice, SCF
Contact: Acton Direct, 402-470-5716

What on Earth
New counts have been added to this list of buyers from the What on Earth catalog. The file now includes 301,620 last-12-month mail order buyers and 219,194 last-six-month buyers. What on Earth sells creative apparel, collectibles, books and other items to a mostly female group of customers.
Cost: $90/M (12-month buyers)
Selections: $25-plus, $50-plus and $100-plus buyers, gender, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181


DIRECT Listline

DIRECT LISTLINE Networking Chiefs
This is a new opt-in e-mail list of 105,000 MIS, IT and network managers who registered for various IT networking certification programs and information online or through sponsorships. They work with large-enterprise operating system platforms, and requested information about Microsoft, Lotus, IBM/Javasoft/Netscape, Cisco and/or Novell.
Cost: $225/M
Selections: Inquire
Contact: Worldata/WebConnect, 561-393-8200

Intranet/Extranet Expo Attendees
This business-to-business expo targets executives who are interested in new e-commerce products, developments and technology that will improve their company’s Intranet and Extranet service. There are 1,627 people listed here; they attended the 2001 show. These professionals, who include Web site developers, content designers and IT managers, seek products like portal applications and tools, electronic publishing programs and search-and-retrieval software.
Cost: $400/flat fee
Selections: State/SCF/ZIP
Contact: L.I.S.T. Inc., 516-482-2345

Aviation Industry Executives
A new compiled file identifying 17,646 professionals who work in the aviation field. They include airport executives, military equipment manufacturers, suppliers and consultants. Telephone and fax numbers are also available.
Cost: $65/M (one-time use); $130/M (one-year unlimited use)
Selections: Size of firm, type of firm, main vs. branch, telephone number, fax number, gender, job function, SIC code, state/SCF/ZIP/ZIP+4
Contact: Dunhill International List Co. Inc., 561-347-0200

Teachers by Name at Home Address
Using this list, marketers can reach some 100,000 teachers per month where they live. The file is compiled from multiple sources, including surveys and magazine subscriptions and expires.
Cost: $60/M
Selections: Hotline, age, gender, income, type of residence
Contact: JF Direct Marketing Inc., 914-762-8633


DIRECT Listline

First National Bank of Marin Statement Stuffer/Bangtail

Inserts can be included in credit card statements from First National Bank of Marin, and can reach up to 500,000 recipients a month. Bangtail advertisements are also offered. The average cardholder is 38 years old and earns $35,000 annually.
Cost: $45/M
Contact: VentureDirect Worldwide, 212-684-4800

Free Money Grant Seekers
A new file identifying some 60,000 business opportunity seekers who bought or inquired about a booklet detailing how to get free grants from the federal government. These entrepreneurs are interested in improving their businesses and can be targeted for offers including self-help and motivational tapes, continuing education and seminars. The booklet sells for $34.95.
Cost: $80/M (one-time use)
Selections: Gender, telephone number, state/SCF/ZIP/ZIP+4
Contact: Dunhill International List Co. Inc., 561-347-0200

Autobytel.com
This opt-in e-mail list of registrants for Autobytel.com’s car-purchasing program has new counts. There are now 239,118 names on the file. The site allows users to buy and sell vehicles, research and compare car prices, receive service price quotes and read reviews. More than half of those listed are college-educated, and 40% have an annual income exceeding $50,000.
Cost: $200/M
Selections: Hotline, class of automobile, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200

Christianity Today International Master File by Ages
This list has updated counts–it now includes 451,239 subscribers to various offerings from the Christian publisher, segmented by age group. Titles include Christianity Today magazine, Christian Reader and Christian Parenting Today.
Cost: $105/M
Selections: Age group (18-25, 26-35, 36-45, etc.), gender, interest, recency, gift givers, state/SCF/ZIP/ZIP+4
Contact: Doug Ross Communications Inc., 480-966-1744


DIRECT Listline

MLA List Management Division has been appointed to manage InformaBase’s international master file for the Asia Pacific, Middle East, African and Australasian regions. The 1.3-million-name list includes buyers and prospects from the U.K. media firm’s Informa Group conferences division and its publishing group, which distributes some 1,500 magazines, newsletters and reports. Buyers paid between approximately $280 and $3000 for these products and seminars.
Cost: $265/M (buyers); $225/M (prospects)
Selections: Job title, industry, country, recency, interest
Contact: MLA List Management Division, 632-809-7298 (international number–Philippines)

Fire Engineering E-mail List
This new list features 6,100 subscribers to the magazine for professional firefighters at their e-mail addresses. The publication features information about emergency training and rescues. The list is updated quarterly.
Cost: $325/M
Selections: Not yet available
Contact: List Technology Systems Group Inc., 212-719-3850

Intertec Executive Master File
New counts have been added to this database of some 1.7 million professionals who subscribe to one or more of 66 controlled-circulation Primedia Intertec magazines. Those listed are mainly upper management executives including company vice presidents, directors and government officials. The publications cover various industries such as communications and broadcasting.
Cost: $120/M
Selections: U.S./Canadian/foreign names, industry, job title, telephone number
Contact: Intertec List Rental, 913-967-1942

Alexander Hamilton Institute
This permission-based e-mail list has been updated–it now contains more than 7,300 names of top-level business executives, personnel managers, human resources directors and supervisors. They purchased the employment law publisher’s products, which include newsletters, manuals and booklets.
Cost: $1500–flat fee
Selections: Inquire
Contact: Worldata/WebConnect, 561-393-8200


DIRECT Listline

Component Strategies–Windows Users

This file identifies 35,176 people who use Windows or Windows NT operating systems at their firms and purchase related products and services. The list is taken from a master file of former subscribers to Component Strategies magazine. The title, now no longer in publication, featured information about computer technology for IS managers, programmers, and software and application developers who build software applications that use object technology.
Cost: $190/M
Selections: Gender, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Money Making Opportunities
A 1-million-name enhanced master file of subscribers to Money Making Opportunities Magazine, which features new products, how-to articles and programs for these opportunity-seekers. Those listed can be targeted for various home, business and career-improvement offers such as seminars, home-study programs and books.
Cost: $90/M
Selections: Monthly hotline, telephone number, age range, presence of children, exact age, marital status, ethnicity, religion, homeowner, type of residence, home value, income, mail order buyers, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5160

Agents and Advisors
There are some 765,000 licensed professionals on this new list taken from Advisors Data Source’s insurance and financial services database. Names can be selected by type of service, including life insurance, financial planning and long-term care.
Cost: $100/M
Selections: Telephone number, fax number, products sold, state/SCF/ZIP
Contact: Advisors Data Source, 888-216-7995

1 Legal Row
Worldata/WebConnect has updated its master file of attorneys from various law firms; the list now includes 607,819 names from 305,242 companies. The list is selectable by type of practice, including business law, criminal law and insurance law.
Cost: $80/M
Selections: Quarterly hotline, area of practice, gender, age range, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200


DIRECT Listline

Hacker Art Books Buyers

List Technology Systems Group Inc. is now managing this file of 26,567 last-four-year mail order buyers from the Hacker Art Books catalog. It features art, architecture, decorative arts and archaeology titles from around the world as well as out-of-print and rare books, museum catalogs and limited editions.
Cost: $95/M
Selections: Last-six-month hotline, dollar amount of purchase, year, gender, state/SCF/ZIP
Contact: List Technology Systems Group Inc., 212-719-3850

The Net Generation
New to the market, this compiled list offers more than 8.9 million Web users between age 18 and 29. A reported 75% of this age group goes online, spending more than 10 hours a month surfing the Web. They can be targeted for offers such as credit cards, catalogs and online promotions.
Cost: $85/M
Selections: Bank card holders, last-90-day mail order buyers hotline, age, income, gender, marital status, homeowners, new movers, retail shoppers by type of store, mail order book/magazine/electronic buyers, state/SCF/ZIP/ZIP+4
Contact: Focus USA, 201-489-2525

Fred Pryor Seminars–U.S.
New counts have been added to this master file of business professionals who attended Fred Pryor seminars, bought the company’s videos or approved training for their employees within the last 36 months. There are now more than 1.9 million names on the list. Fred Pryor seminars offer leadership training, teaching such skills as time management, assertiveness training and professional skills for women.
Cost: $95/M
Selections: Job function/title, sales volume, SIC code, course topic, size of firm, last three-, six- and 12-month hotline, multibuyers, maximum per company, gender, last-36-month inquirers, last-36-month consumers/business professionals/approving managers/seminar attendees/audio and video buyers/sales and marketing professionals etc., state/SCF/ZIP
Contact: Edith Roman Associates Inc., 845-620-9000

Daystar Technologies
Worldata/WebConnect has updated its list of buyers of Macintosh acceleration products from manufacturer Daystar Technologies. There are now 69,110 people on the file. These acceleration products allow users to update their current software, and sell for $600 to $1800. Those listed are multibuyers who purchase with major credit cards.
Cost: $110/M
Selections: Hotline, home/business address, type of computer, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200


DIRECT Listline

UK Companies from the Gale Group

On this list there are 492,659 executives from more than 137,000 firms in the United Kingdom. The file is sourced from telephone research, and is updated continuously. Available industry selects include: manufacturing, finance and marketing.
Cost: $252/M
Selections: Telephone numbers, fax numbers, contact name, industry, size of firm, town/region/county
Contact: Bethesda List Center Inc., 301-986-1455

Law Enforcement Officials
A compiled file of 30,395 federal, state, county and city officials at 29,901 agencies across the United States. They work in various areas of law enforcement such as customs, the Secret Service and military agencies.
Cost: $65/M (one-time use); $130/M (one-year unlimited use)
Selections: Agency by population size in jurisdiction, official’s industry type, agency by number of officers on staff, telephone number, gender, state/SCF/ZIP/ZIP+4
Contact: Dunhill International List Co. Inc., 561-347-0200

PC Gamer
This newly updated file now includes the names of 308,191 subscribers to the magazine. PC Gamer, published by Imagine Media, caters to computer and CD-ROM game-players. The typical reader is a 30-year-old PC owner who is technologically savvy.
Cost: $125/M
Selections: Non-computer offers, last-three-month hotline, gender, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200

Mad Magazine
New counts have been added to this humor magazine’s subscriber list. It now names 77,042 readers; most of them are male and are avid collectors. The file is updated monthly.
Cost: $100/M
Selections: Canadian names, international names, recent expires, gender, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-798-0448


DIRECT Listline

Weight Watchers Magazine

There are 213,398 subscribers to the weight-loss magazine on this new file. Ninety-four percent of them are female; they are, on average, 43 years old and have a household income of $55,200 a year. Weight Watchers Magazine features articles on fitness, fashion and beauty, and is used as a supplement for participants in the company’s Winning Points program.
Cost: $90/M
Selections: Last one-, three- and six-month subscribers, expires, business address, change of address, gender, state/SCF/ZIP
Contact: L90 Direct/Novus Marketing, 914-741-0500

Middle East Business Executives
A new list of 84,268 business professionals at firms in the Middle East. The names come from direct marketer Frankform International’s global database of corporate executives. The list is updated daily.
Cost: $232/M
Selections: Job function, industry, size of firm, contact name, telephone number, fax number
Contact: Bethesda List Center Inc., 301-986-1455

Internet America
There are more than 11 million business addresses on this file. MidAmerica Lists has ranked them by their possible need for online products and services (companies with Internet sites in need of Web designers, for example). The list is modeled on 2.5 million actual online businesses.
Cost: $350/M
Selections: Company’s Internet ranking score, telephone number, size of firm, contact name (highest ranking decision-maker), number of telephone lines
Contact: MidAmerica Lists, 877-640-4500

Developer Depot
New counts are available on this list of buyers from the catalog of Macintosh development products, which sells both online and offline. There are now 43,299 names on the file; it also contains subscribers to MacTech Magazine and NetProfessional Magazine. Those listed are Macintosh programmers, network administrators and cross-platform Web developers.
Cost: $125/M
Selections: MacTech Magazine subscribers, NetProfessional Magazine subscribers, business/home office address, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200


DIRECT Listline

Component Strategies–Java Language Users

This file identifies 37,717 people who use the Java computer language at their firms and purchase related products and services. The list is taken from a master file of former subscribers to Component Strategies magazine. The title, now no longer in publication, featured information about computer technology for IS managers, programmers, and software and application developers who build software applications that use object technology.
Cost: $190/M
Selections: Gender, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Golf Vacation Sweepstakes Entrants
The 1.4 million individuals on this file registered for sweepstakes at public golf courses within the last 12 months. They filled out box lead promotional entry forms at golf shops and registration desks across the United States. Most are men over 35 years old. The list is compiled from promotion box leads and is updated monthly.
Cost: $100/M
Selections: Monthly hotline, last-three-month hotline, telephone numbers, credit card, income, expenditure level, gender, state/SCF
Contact: Name-Finders Lists Inc., 415-955-8585

Hispanic Households
A compiled file with more than 3 million names of Spanish-speaking families across the country. The list is sourced from various surveys; a quarterly hotline is also available.
Cost: $60/M
Selections: Quarterly hotline, age, gender, income, type of residence
Contact: JF Direct Marketing Inc., 914-762-8633

Christian Legislative Center Donors
New counts are available on this list of donors to the conservative lobby group. There are now 96,315 names on the file. These individuals contribute an average of $25 per donation to the center, as well as to conservative candidates and causes such as the Y2K project and the Coalition of Politically Active Christians.
Cost: $130/M
Selections: Dollar amount of purchase, gender, state/SCF/ZIP
Contact: Pinnacle List Co., 703-379-4394


DIRECT Listline

A-mail Academic Worldwide

This international database contains more than 875,000 librarians, professors and academic professionals from around the world. These names are taken from the institutions where they work; U.S. records are not included. The list is updated continuously.
Cost: $180/M (one-time use–academics); $220/M (one-time use–librarians); $700/M (multiple use)
Selections: Subject/discipline, country/region
Contact: International List Management Division, List Services Corp., 203-743-2600

Lens 1st PIP
Multiline retailer Lens 1st has recently made this insert program available. More than 400,000 individuals can receive the mailing, which is placed in fulfilled orders. Buyers are typically married homeowners who purchase with their credit card.
Cost: $60/M
Contact: Millard Group Inc., 603-924-9262

CXO Totalbase
A compiled database identifying 154,000 chief executives of various firms. These professionals include CEOs, CFOs, CIOs and COOs. The list is updated monthly.
Cost: $70/M
Selections: Telephone numbers, fax numbers, gender, job title, type of firm, size of firm, sales volume, state/SCF/ZIP
Contact: Emerging Companies List Service, 732-967-1516

Beyond Computing Magazine
Kroll Direct Marketing is offering new selects for this 163,348-name list of former subscribers to the magazine, which ceased publication in December 2000. Now available are computers and peripherals owned or used, and systems and technology equipment used. Beyond Computing featured information about integrating computer technology into the corporate world. Readers are corporate or IT executives who spend more than $250 billion a year on computer hardware and software.
Cost: $175/M
Selections: Fortune 1000 companies, consumer and non-computer business offers, job title, industry, size of firm, product, long distance provider, state/SCF/ZIP
Contact: Kroll Direct Marketing Inc., 609-275-2900


DIRECT Listline

Field Force Automation Magazine

This new file names more than 50,000 subscribers to the publication for CRM, management and systems management professionals. Field Force Automation magazine provides information on how to implement new mobile technology into companies’ field operations. Ninety-seven percent of subscribers recommend, buy or implement field technology products and services for their firms; the average annual budget for this is $522,800. The list is updated monthly.
Cost: $175/M
Selections: Industry, job title/function, gender, non-computer-related offers, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2793

Fortune Magazine–Asia Pacific
Time Magazine has chosen MLA as international list manager for its 142,916-name file of current subscribers and expires in the Asia Pacific region. MLA will co-manage the list with Direct Media Inc. Ninety-four percent of the subscribers are business executives, and 67% hold top management positions. Their average household income is $124,800, and their typical net worth is $684,000.
Cost: $375/M (actives); $275/M (expires)
Selections: Nth name, country, gender, local language, state/SCF/ZIP
Contact: MLA–Global Lists Specialists, 632-809-2873 (international number)

SOHO Database in the U.K.
This database of small-office and home-office executives in Britain is new to market. It contains 372,435 professionals, and is telephone-, mail- and research-sourced. The file has been cleaned against the Mailing Preference Service, Telephone Preference Service and Fax Preference Service lists.
Cost: $150/M
Selections: Telephone numbers, business/industry, size of firm, state/SCF/ZIP
Contact: Bethesda List Center Inc., 301-986-1455

Dental Professionals With Opt-in E-mail Addresses
There are some 99,000 records on this compiled list of employees in the dental field. These professionals subscribe to Flashmail.com, a free e-mail service provider, and registered to receive offers and promotions related to their industry. They include oral surgeons, periodontists and dental hygienists.
Cost: $275/M (one-time use)
Selections: Gender, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200

Communications Convergence
Computer Telephony Magazine has changed its name to Communications Convergence, and the file’s list manager, Rubin Response Management Services Inc., is offering new selections as well. There are 117,220 subscribers to this magazine about new technology, trends, products and services in computer telephony. Readers are mainly business and technical managers with purchasing influence at their firms.
Cost: $195/M
Selections: Telephone numbers, job title, primary business, executive’s purchasing influence, size of firm, CT product purchased, value of products, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800


DIRECT Listline

The Turbo Cooker Product Buyers

This cookware allows users to fry, bake, broil and steam their food. It is sold via TV infomercials by Good Times Entertainment, a multimedia marketing firm. The new file names 257,529 people who bought the item within the last 12 months. They are mostly women, and are reportedly impulse buyers; the average sale is $79.90.
Cost: $95/M
Selections: Monthly hotline, quarterly hotline, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Harvey’s Groves
D-J Associates Inc. has been chosen to manage this list containing 15,711 last-12-month buyers from the catalog. Harvey’s Groves sells a variety of specialty fruits from the Indian River Gift Fruit Co., including oranges and grapefruits. The average customer order is $93, and the file is 100% direct mail-sourced.
Cost: $95/M
Selections: Last 13- to 24-month buyers, last-12-month retail buyers, state/SCF/ZIP
Contact: D-J Associates Inc., 203-431-8777

Telecommunications Investors
This file of 40,708 names is taken from Compiled Solutions’ database of wealthy Americans. These speculators earn more than $75,000 a year, and have invested in telecommunications companies within the last year. The list is compiled from government records, census data and directories.
Cost: $66/M
Selections: Age, gender, lifestyle, presence of children, credit card, ethnicity, telephone numbers, state/SCF/ZIP
Contact: Compiled Solutions, 800-585-5720

Group Medical Practice Decision-Makers
SK&A Information Services Inc. has updated the counts for its list of doctors and health-care professionals at group medical practices and surgical centers. The file now includes 370,403 physicians and more than 100,000 offices. Names are selectable by doctor’s specialty, as well as the group’s specialty.
Cost: $95/M
Selections: Telephone numbers, fax numbers, job function/title, physician or practice specialty, size of practice, gender, state/SCF
Contact: SK&A Information Services Inc., 800-752-5478


DIRECT Listline

Opt-in Hispanic Americans

This list of 883,343 e-mail addresses is available for the first time. Names are drawn from eBase, a multimillion-name opt-in e-mail database. While registering for the Web service, these people agreed to receive third-party promotions and advertisements over the Internet. Hispanic Americans who shop online reportedly are well-educated and spend an average of $80 per month on purchases.
Cost: $200/M
Selections: Age, income, gender, postal address, Spanish-speaking households, presence of children, homeowners, bank card holders, retail shoppers by type of store, last-six and 12-month mail order buyers, travelers, frequent flyers, state/SCF/ZIP/ZIP+4
Contact: Focus USA, 201-489-2525

PC Owners at Postal Addresses
A new file identifying more than six million users of personal computers. They registered online at various Web sites and indicated an interest in receiving information about peripheral equipment for their PCs.
Cost: $75/M
Selections: Age, gender, income, hotline, state/SCF/ZIP
Contact: JF Direct Marketing Inc., 914-762-8633

Encore Conservatives
Marketers can reach 39,854 direct-mail donors to various conservative candidates and causes. They are reportedly interested in issues like tax reform, national defense and education. These people have repeatedly contributed at least $100 per donation.
Cost: $100/M
Selections: Last-18-month donors, $100-plus donors, multidonors, state/SCF/ZIP
Contact: Preferred Communications & Lists, 703-931-8000

Prentice Hall Women at Work
The publisher of academic and reference books has set August 10 as the closing date for its women-at-work card deck mailing. The 100,000 recipients have bought various business-related books for females by direct mail. Titles include: Working Women’s Guide to Managing Stress, Complete Secretary’s Handbook and Working Woman’s Communications Survival Guide. Customers, who are mainly senior and middle managers and administrators, receive the card decks at their business addresses.
Cost: $36/M
Contact: Prentice Hall Direct, 800-937-9970


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InQuest Magazine Ride-along

InQuest is a guide to collectible trading card games, including Magic the Gathering; the publication also features playing strategies and new releases. The LH Management Division of Leon Henry Inc. has scheduled July 23 as the closing date for its ride-along program. Inserts are polybagged with the magazine and can reach up to 1.2 million recipients a year.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Absolute Republicans
This new list identifies 71,500 direct-mail donors to various Republican organizations and causes. Ninety percent of these individuals contributed more than $25. Monthly hotline donors are also available.
Cost: $85/M
Selections: Dollar amount of purchase, state/SCF/ZIP
Contact: Preferred Communications & Lists, 703-931-8000

Wealthy Americans–Real Estate Investors
A 69,535-name file taken from Compiled Solutions’ database of wealthy Americans. Those listed have an annual salary of more than $75,000, and have invested in real estate within the last year. The list is compiled from government records, census data and directories.
Cost: $66/M
Selections: Telephone number, age, gender, income, presence of children, lifestyle, ethnicity, credit card, investment portfolio, donor preference, state/SCF/ZIP
Contact: Compiled Solutions, 800-585-5720

Prentice Hall Secondary Educators
The publisher of academic and reference books has set August 9 as the closing date for its secondary educators card deck mailing. The 100,000 recipients have bought teaching resource guides, instructional materials and reference books on this subject by direct mail. Titles include: Ready-to-Use American History Activities for Grades 5-12, Hands on Math! and Study Smart!
Cost: $36/M
Contact: Prentice Hall Direct, 800-937-9970


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Dartnell Office Management

Worldata/WebConnect now manages this 74,700-name list featuring subscribers to the newsletter publisher’s office administration publications. The titles cover topics like the latest technology, stress management and multitasking. Readers are mainly office supervisors, team leaders and executives.
Cost: $125/M
Selections: Hotline, gender, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200

The Write Touch Catalog Buyers
The list of 27,000 last-12-month buyers from this title is under new management at the LH Management Division of Leon Henry Inc. The Write Touch sells high-quality personalized stationery and writing accessories for the home and office. Eighty-five percent of the customers are female; they have an average annual income of $100,000.
Cost: $85/M
Selections: State/SCF/ZIP
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Unisphere Magazine
A file of 10,128 subscribers to the bimonthly publication for information systems managers who operate Unisys mainframe computers. These IT professionals run the hardware at various companies including financial services firms, banks and government sites.
Cost: $150/M
Selections: Software system, purchasing authority, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Handyman Club of America Magazine
Names and Addresses Inc. is offering new selects on this file of 932,527 members and subscribers; it now includes lifetime members, product buyers and last-90-day changes of address. The publication features articles for home do-it-yourselfers, covering areas such as painting, plumbing, landscaping and electrical work.
Cost: $95/M
Selections: Active life members, last 30- and 90-day members/subscribers, last-six-month members/subscribers, product buyers, Canadians, last-90-day change of address, expires, gender, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


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Fashionmall Shoppers Master File

Marketers can reach 77,530 Internet shoppers at their postal addresses with this list. Fashionmall is an online network of five virtual stores: MXGonline, Outletmall.com, Beautyjungle.com, Boo.com and Fashionmall.com. Buyers are reportedly interested in the latest clothing trends and brand names. Seventy-eight percent of them are female.
Cost: $90/M
Selections: Age, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5160

Broadband Week
Broadband Week magazine caters to executives, managers and technologists involved in creating broadband networks, applications and content. There are 55,969 subscribers on the list, which can be used for promotions like seminars, computer hardware and software, and cable communications.
Cost: $135/M
Selections: Type of firm, job function, sales volume, recency, Canadian names, telephone numbers, state/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958

Accepted Public Safety Officials
There are some 100,000 city, county, state and federal safety personnel on this new master file. Names include engineers, supervisors and department heads who deal with health and safety in the public sector.
Cost: $55/M
Selections: Telephone numbers, state/SCF/ZIP
Contact: Market Street Lists Inc., 888-675-5478

Transform Magazine
Imaging & Document Solutions Magazine has changed its name to Transform, and Rubin Response Management Services Inc. is offering new selections on the 105,550-name list. They include type of business, job title and products sold. Transform magazine features articles about using document imaging and management for e-mail presentations, audio and video, Web site content and presentations in addition to business documents. Subscribers include business and IT professionals.
Cost: $195/M
Selections: International (including Canadian) subscribers, telephone numbers, business/industry type, job title, business activity, type of product, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800


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Sales Professionals

This file contains more than 222,000 e-mail and postal addresses. These people reported that they worked in the sales field when registering at various Web sites. The list is sourced online and updated every other week.
Cost: $390/M ($260/M–e-mail address only; $130/M–postal address only)
Selections: Preferred job location, interests, age, household income, marital status, gender, state/SCF/ZIP
Contact: MarketsOnDemand, 866-946-4646

Edgar Online Opt-in E-mail
An opt-in list naming 307,000 individuals who visit this Web site to get business and financial information for corporate or personal use. Those listed registered at the site and chose to receive additional offers from third-party companies. Edgar Online provides data from U.S. public companies’ corporate filings with the Securities and Exchange Commission. The site caters to senior executives at corporate firms including legal, financial and consulting companies.
Cost: $350/M
Selections: Job title, profession, type of industry, size of firm, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

The Coding Institute Master File
This master file identifies 114,623 subscribers, expires and qualified prospects to its medical coding and reimbursement newsletters, such as Cardiology Coding Alert, Orthopedic Coding Alert and Family Practice Coding Alert. Recipients include physicians, hospital administrators and billing companies.
Cost: $150/M
Selections: Newsletter, telephone numbers, nth name, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 800-223-2194

Basil Street Gallery
Marketers can reach 13,340 people who bought products from the company within the last 12 months. Basil Street Gallery sells art replicas and wall d


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BlackPlanet.com

This new file contains 160,323 opt-in members’ e-mail addresses. BlackPlanet.com caters to African Americans, featuring news, games, chat rooms, personal pages as well as gifts and online events. The site is created by Community Connect Inc., which publishes ethnic Internet communities.
Cost: $200/M
Selections: Age, date of birth, gender, personalization, lifestyle, state/SCF/ZIP
Contact: 24/7 Media, 877-247-2477

CarParts.com
CarParts.com is an online retailer that sells parts and accessories for automobiles, trucks, SUVs and vans. There are some 140,000 last-12-month Internet buyers at postal addresses on this list. Almost half of them are professionals, and their average income is about $63,000.
Cost: $95/M
Selections: 2000 requesters, 2001 requesters
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Dakal Weight-Loss Plan
Country Marketing Ltd. now manages this file naming 79,000 people who bought the product in the first quarter of 2001. It is available in a 30- or 90-day supply. Seventy-five percent of them are women, and they typically have a low to mid-range annual income.
Cost: $100/M
Selections: Fourth quarter 2000 buyers, gender, state/SCF/ZIP
Contact: Country Marketing Ltd., 315-895-7737

DMB Credit Card Holders
This list’s counts have been updated–it now contains more than 1.2 million individuals who purchased various items through direct mail offers or catalogs using their Direct Merchants Bank credit card. They have a moderate to high income and can be targeted for promotions including insurance, subscriptions and book clubs.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5174


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DLS–Occupation Database

A compiled file identifying more than 90 million consumers by their job titles, including business owners, teachers and military personnel. Over 250 blue- and white-collar occupations are listed.
Cost: $65/M
Selections: Occupation, exact age, income, gender, marital status, presence of children, homeowner, type of residence, length of residence, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

Edgar Morris Product Buyers
Edgar Morris sells skin care items for men and women of color. The 295,057 individuals listed here purchased products like facial kits and cosmetics online, through direct mail and infomercials.
Cost: $150/M
Selections: Telephone number, last-six-month buyers, state/SCF/ZIP
Contact: Acton Direct, 402-470-5716

Professional Remodeler Magazine
This 14,192-name file contains the e-mail addresses of subscribers to this publication for residential and light commercial remodelers. Those listed include general contractors, historical renovation contractors, kitchen and bath specialists.
Cost: $315/M
Selections: Acquisition source, annual installed volume of sale, type of firm, job title, type of remodeling, years in remodeling, Canadian names, Internet usage, PC users, telephone numbers, state/province/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958

Cellular Mobile Communication Execs
Marketers can reach 5,671 wireless telecommunications professionals at 2,643 companies using this file. Names can be selected by type of firm, including pager providers, government agencies and radio operators.
Cost: $65/M (one-time use); $130/M (one-year unlimited use)
Selections: Type of firm, size of firm, decade established, job function, gender, telephone number, fax number, state/SCF/ZIP/ZIP+4
Contact: Dunhill International List Co. Inc., 561-347-0200


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Field Force Automation Magazine

This enhanced master file names more than 50,000 subscribers to the publication for CRM, management and systems management professionals. Field Force Automation magazine provides information on how to implement new mobile technology into companies’ field operations. Subscribers’ average field technology product budget is $522,800.
Cost: $175/M
Selections: Industry, job title/function, gender, non-computer-related offers, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2793

Weider Health & Fitness Magazine Families
A list of 477,348 parents of children age zero to 17 who subscribed to one or more of Weider’s publications within the last 12 months. Titles include Shape, Fit Pregnancy and Men’s Fitness magazines. They can be targeted for offers such as subscriptions to children’s publications, apparel and educational products.
Cost: $90/M
Selections: Quarterly hotline, industry, job title, gender, lifestyle, non-computer-related offers, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Accepted Nursing Homes Master File
This file features 77,150 administrators, medical directors and other executives at more than 15,000 nursing homes. Names can be selected by type of facility and executive title.
Cost: $55/M
Selections: Telephone numbers, executive title, size of firm, size of nursing home, type of facility, type of owner, state/SCF/ZIP
Contact: Market Street Lists Inc., 603-772-6666

People, Places & Plants Magazine
There are some 30,000 on this list who subscribe to the publication about gardening, landscaping and plants in the northeastern United States. The average subscriber is a 48-year-old female who earns $60,000 a year.
Cost: $95/M
Selections: Last-12-month expires, state/SCF/ZIP
Contact: List Counsellors Inc., 609-259-0600


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Dartnell Office Management

Worldata/WebConnect now manages this 74,700-name list featuring subscribers to the newsletter publisher’s office administration publications. The titles cover topics like the latest technology, stress management and multitasking. Readers are mainly office supervisors, team leaders and executives.
Cost: $125/M
Selections: Hotline, gender, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200

The Write Touch Catalog Buyers
The list of 27,000 last-12-month buyers from this title is under new management at the LH Management Division of Leon Henry Inc. The Write Touch sells high-quality personalized stationery and writing accessories for the home and office. Eighty-five percent of the customers are female; they have an average annual income of $100,000.
Cost: $85/M
Selections: State/SCF/ZIP
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Unisphere Magazine
A file of 10,128 subscribers to the bimonthly publication for information systems managers who operate Unisys mainframe computers. These IT professionals run the hardware at various companies including financial services firms, banks and government sites.
Cost: $150/M
Selections: Software system, purchasing authority, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Handyman Club of America Magazine
Names and Addresses Inc. is offering new selects on this file of 932,527 members and subscribers; it now includes lifetime members, product buyers and last-90-day changes of address. The publication features articles for home do-it-yourselfers, covering areas such as painting, plumbing, landscaping and electrical work.
Cost: $95/M
Selections: Active life members, last 30- and 90-day members/subscribers, last-six-month members/subscribers, product buyers, Canadians, last-90-day change of address, expires, gender, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500


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Smartmoney.com This Web site from SmartMoney magazine provides free investment advice, tools and news for stock and mutual fund investors. The 200,000 opt-in e-mail subscribers listed here chose to receive financial information from this and related sites. Names are selectable by interest, including finance, banking, travel and sports. Cost: $250/M Selections: Interest Contact: L@ke interactive, a division of The Lake Group, 914-925-2400

EarningsWhispers.com Opt-in E-mail A list of 225,886 investors who subscribe to the site’s Internet newsletter, the Whisper Report; they also chose to receive third-party offers and trial subscriptions to similar financial e-zines. EarningsWhispers.com provides companies’ earnings based on financial analysts’ estimates. Cost: $200?M Selections: None Contact: Worldata/WebConnect, 561-393-8200

Honey Magazine Using this list, marketers can reach 167,809 subscribers to this publication for urban, career-oriented and trendsetting women. Eighty-five percent of Honey magazine’s readers are female, 80% are African American, and 68% are between age 18 and 34. Cost: $95?M Selections: Last one-, three- and six-month hotline, gender, state/SCF/ZIP Contact: American List Counsel Inc., 609-580-2793

Chief Executive China Magazine The 284,647-name file identifies current and former readers of this publication for senior corporate executives in China. The title features articles about management trends and strategies, new technology and commercial case studies. Mailing addresses are provided in Chinese script for easy deliverability. Cost: $350/M (active readers); $280/M (former readers) Selections: State/SCF/ZIP Contact: International List Management Division, List Services Corp., 203-791-4495


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Fairfield Mint Collectibles MOBs

Mokrynski & Associates Inc. is now managing this list naming 77,298 last-12-month buyers from Fairfield Mint’s Vintage Replica Collection catalog. The company features die-cast automobile reproductions and accessories for a mostly male audience of collectors, car enthusiasts and gift buyers. The average order is $65.
Cost: $95/M
Selections: Last three-, six- and 24-month mail order buyers, $50-plus and $100-plus buyers, dollar amount of purchase, fundraising contributors, credit card, age, gender, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

SI Adventure Magazine
The monthly bonus publication from Sports Illustrated is available only to subscribers; it features articles about outdoor sports such as skiing, mountain climbing and kayaking. Those on this 390,041-name file filled out a customer survey, indicating interest in these activities. They have an average household income of $80,500, and 86% are male.
Cost: $100/M
Selections: Last 30- and 90-day subscribers, last-six-month subscribers, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

IT & Technology Data Source
A master file of 362,045 business management and technology executives from small to large-sized firms. The list is compiled from over 30 public and private sources including high-tech directories, Internet research and government publications. Area codes are updated by crossing names against the NCOA database and a telephone verification file.
Cost: $75/M
Selections: Size of firm, industry (two- and four-digit SIC codes), job function, sales volume, Fortune 1000 companies, companies with Web sites, telephone number
Contact: Database Marketing Concepts, 631-218-0389

Prentice Hall Early Childhood
The publisher of academic and reference textbooks has set July 20 as the closing date for its early childhood card deck mailing. The 100,000 recipients have bought teaching resource guides, reference books and instructional materials on this subject by direct mail.
Cost: $36/M
Contact: Prentice Hall Direct, 800-937-9970


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Households Seeking Credit

With this database, marketers can reach more than 8.9 million families that want to establish or repair their credit records. They reportedly have difficulty making payments, and seek Visas or MasterCards to purchase items including automobiles and home furnishings.
Cost: $75/M
Selections: Monthly hotline, telephone number, age, gender, income, state/SCF/ZIP
Contact: JF Direct Marketing Inc., 914-762-8633

Paradigm Direct Product Buyers
This file identifies 749,039 people who bought products from the high-tech communications company. They spend an average of $300 on items like wireless cell phones and satellite TVs as well as the firm’s financial services. The list is selectable by type of product.
Cost: $100/M
Selections: Monthly hotline, quarterly hotline, telephone numbers, monthly responders’ hotline, product category, credit card, date of birth, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Dow Theory Forecasts and Horizon Publishing
An opt-in e-mail list of more than 58,000 individuals who subscribe to financial newsletters from Horizon Publishing Company or visited the firm’s Web site. They chose to receive information about products and services that improve their investments, careers or lifestyle. Titles include: Dow Theory Forecasts, DRIP Investor (Dividend Reinvestment Plans) and the Lazy Investor eLetter.
Cost: $225/M
Selections: None
Contact: Worldata/WebConnect, 561-393-8200

Top 2000 Companies
American List Counsel Inc. has combined its file of Fortune 1000 executives with names from the next largest 1,000 firms. The 78,678 top-level corporate employees can be reached at their companies’ headquarters, and can be targeted for offers including computer equipment and office supplies as well as business publications.
Cost: $75/M
Selections: Industry, job title/function, size of firm, sales volume, company headquarters, dot-com company executives, executives with company URL address, telephone numbers, fax numbers, gender, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2972


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Business Executives Master File

Direct List Services, a division of The Lake Group, now handles this database of more than 10.4 million high-level corporate employees at various firms. Names can be selected by type of business, including public, work-at-home and new companies.
Cost: $85/M
Selections: Gender, type of firm, size of firm, annual revenue, SIC code, job title, telephone number, fax number, ethnicity, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

SOHO Lawyers at Home
This selector-enhanced list identifies 220,936 attorneys at their small or home-based offices. They are seeking products and services to financially improve their businesses. The file offers information about their preferences: the type of causes they donate to and the offers they typically respond to.
Cost: $76/M
Selections: Gender, income, household income, size of firm, headquarters/branch, sales volume, SIC code, year established, home/business address, business owner, telephone number, fax number, fundraising category, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2976

Edmunds.com Opt-in E-mail
The Edmunds.com Web site provides information to consumers about automobile pricing, loans and vehicle care. This list of 256,720 individuals chose to receive cost quotes from the site as well as related data from third parties. They are reportedly well-educated and Internet-savvy.
Cost: $250/M
Selections: Class of automobile, state/SCF/ZIP
Contact: Worldata/WebConnect, 561-393-8200

SMi Group–Business Decision Makers
Marketers can reach 73,737 senior executives who registered online for SMi Group seminars. The U.K.-based company develops strategic management conferences, newsletters, workshops and reports for top-level corporate employees. The file is updated quarterly.
Cost: $110/M
Selections: Canadian professionals, state/SCF/ZIP
Contact: MeritDirect, 203-541-2331


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AccURL.com Master File

Using this list, marketers can reach more than 1.2 million who signed up at the Web site. AccURL features the names of new domain name registrants (both consumer and business-related) and newly activated Web sites. There are about 65,000 new additions a month.
Cost: $100/M
Selections: E-mail addresses, new domain name registrants, Webmasters, newly activated Web sites, fax number, telephone number, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5175

Rodale Runner’s World Magazine
A list of 53,486 Canadian participants in events sponsored by Runner’s World, which is published by Rodale Inc. These running enthusiasts compete in various races from 5Ks to marathons. They have a median age of 38 and earn $80,000 a year.
Cost: $105/M
Selections: Last one-, three-, six- and 12-month participants, province, age, gender, income, interest
Contact: Millard Group Inc., 603-924-9262

United Online Entertainment Media
This network is making 41,725 opt-in e-mail addresses available for the first time. United Online Entertainment Media is a network of business-to-business Web sites that provides electronic, print and event information to media professionals. It contains four major divisions: pro audio and recorded media, systems integration, video and broadcast, and cars. The list is updated daily.
Cost: $225/M
Selections: Job function
Contact: The Lake Group, 914-925-2400

Hispanic Credit Card Holders
This file features some 500,000 Hispanics who used their cards to purchase various items such as books, magazines and electronics. Names are acquired as these consumers make transactions on a monthly basis.
Cost: $75/M
Selections: Age, gender, income, monthly hotline
Contact: JF Direct Marketing Inc., 914-762-8633

Circuit City Credit Card Statements
The LH Management Division of Leon Henry Inc. is now offering this insert program from the consumer electronics and entertainment software chain. Marketers can include inserts into cardholders’ monthly statements. The program can be mailed to some 1.5 million names per month.
Cost: $65/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


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Ultra Affluent Database

American List Counsel has added four investor categories to its Ultra Affluent Database. The new segments are: Oil & Gas Investors (79,000); Real Estate Investors (69,000); Telecommunications Investors (40,000); and Investor Publication Subscribers (302,000). The complete list includes 2.1 million files. Cost: $75/M
Selections: Home phone, conservative donors, doctors at home, fundraising donors by cause, hardcore/longterm investors, known stock buyers, liberal donors, multimillionaires, own/rent home, professionals, Republican//Democrat, speculative investors, yacht owners, age, children by age, CD holders, child


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Intertec’s Meeting Planner Master File

There are 79,315 planners and coordinators of off-site seminars and meetings on this master file from Intertec Publishing. They subscribe to the company’s titles, which include Corporate Meetings & Incentives, Medical Meetings and Insurance Conference Planner magazines.
Cost: $125/M
Selections: Gender, job function, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

American Artist & Watercolor
American List Counsel Inc. is now managing the list of 94,193 subscribers to these two titles from BPI Communications. The company publishes magazines for those in the entertainment, literary, visual arts and marketing fields. These amateur and professional artists have an average annual household income of $53,000, and 44% buy art materials by mail.
Cost: $105/M
Selections: Expires, gender, last-three-month hotline, home/business address, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2786

Hershey’s Gift Catalog
This file identifying 89,928 last-12-month buyers from the catalog is under new management at D-J Associates Inc. Hershey’s offers a variety of chocolate gift items for business and personal use. The average such individual is between age 35 and 55 and earns $70,000 a year.
Cost: $90/M
Selections: Last six- and 24-month buyers, type of gift, $50-plus and $75-plus buyers, state/SCF/ZIP
Contact: D-J Associates Inc., 203-431-8777

CMJ New Music Monthly
Mal Dunn Associates Inc. has been selected to manage this 62,536-name list of subscribers to the publication about new artists and bands. Readers are reportedly technologically savvy and purchase items from the Web site. They can be targeted for offers including financial and online services as well as videos and books.
Cost: $85/M
Selections: Gender, last-three-month hotline, expires, paid subscribers, nth name, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 914-277-5558


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Seventeen.com

This 164,931-name opt-in e-mail list is now available from American List Counsel Inc. Created by Primedia Magazines Inc., which publishes Seventeen magazine, the Web site offers information about topics for girls age 14 to 19. They can be targeted for offers including clothing catalogs, music clubs and concert promotions.
Cost: $175/M
Selections: Region (U.S. and foreign)
Contact: American List Counsel Inc., 609-580-2790

Stork Avenue
This file, now managed by Partners Marketing Inc., identifies some 350,000 parents of babies less than three months old on average. These new moms and dads purchased birth announcements and other birth-related products from Stork Avenue’s Web site and catalog.
Cost: $90/M
Selections: Monthly hotline, age of child, state/SCF/ZIP
Contact: Partners Marketing Inc., 847-695-5226

RealSimple Magazine
Millard Group Inc.’s list of RealSimple magazine subcribers has been enhanced with Equifax and Time Inc. purchasing behavior to provide lifestyle and demographic information. There are about 426,000 names on the file. The publication features articles on uncomplicated living, including stress reduction, money management and reducing clutter.
Cost: $95/M
Selections: Gender, age, income, ethnicity, lifestyle, religion, computer owners, CD-ROM, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

IMC Product Buyers–International
J.R. Direct Response International Inc. is now managing this list of 8,825 multinational consumers who purchased low to mid-end goods through direct mail award promotions. These individuals spent up to $100 on items such as cameras and binoculars. They can be targeted for discount merchandise and sweepstakes offers.
Cost: $250/M
Selections: Last-one-month hotline
Contact: J.R. Direct Response International Inc., 604-940-0277


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Jerry Baker Home, Health and Garden

This master file of 643,152 zero- to 12-month hotline buyers is now being handled by Uni-Mail List Management. Those on the list bought books, subscribe to a newsletter (“On the Garden Line”) or purchased products from the Gardening for Life catalog by Jerry Baker, a leading gardening expert.
Cost: $95/M
Selections: Monthly hotline, last three- and six-month hotline, gender, dollar amount of purchase, product category, state/SCF/ZIP
Contact: Uni-Mail List Management, 212-679-7000

In the Company of Dogs
Mokrynski & Associates Inc. has been appointed to manage the file of 65,387 last-12-month mail order buyers from the catalog. In the Company of Dogs offers gifts, collectibles and apparel for canines. These consumers are typically women who earn more than $75,000 annually.
Cost: $95/M
Selections: Dollar amount of purchase ($50-plus, $75-plus and $100-plus buyers), state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-488-5656

Pinnacle Publishing Opt-in E-mail
These 24,397 technical professionals chose to receive information about the company and related vendors by e-mail while subscribing to its e-newsletter. Pinnacle Publishing also produces print newsletters as well as special reports on computer programming and database packages. These individuals include IS managers and professional application developers.
Cost: $350/M
Selections: Technical specialty (includes Microsoft Web developers, information systems consultants and Visual Basic developers)
Contact: Rubin Response Management Services Inc., 847-619-9800

Turner South Cable Merchandise Buyers
A list of 14,418 people who bought items from Turner Broadcasting System’s new cable television station. It features sports, movies and programming with a Southern theme. The file is updated monthly.
Cost: $60/M
Selections: Gender, product type, credit card, $25-plus buyers, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-798-0448


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Primedia Youth Entertainment Group

This is a new master file of 111,554 subscribers to three of Primedia-owned Youth Entertainment Group’s largest titles: Tiger Beat, Teen Beat and Bop. Readers are primarily pre-teens between age 8 and 12; they typically spend 89% of their income–a total of more than $55 billion–on clothing, music, sports equipment and entertainment products.
Cost: $95/M
Selections: Gender, product buyers, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2768

eProspects
There are more than 32 million Internet users on this new postal address database from Focus USA. Names can be selected by mail order buyer category, including electronic products and books. Those listed earn an average of $47,000 a year, and over half have kids at home.
Cost: $85/M
Selections: Age, income, gender, marital status, presence of children, homeowners, travelers, investors, new movers, bank card holders, retail shoppers by store type, last-90-day mail order buyer hotline, state/SCF/ZIP/ZIP+4
Contact: Focus USA, 201-489-2525

Dieters Opt-in E-mail
A database identifying 1.1 million members of health Web site eDiets.com who registered to receive offers and promotions from its fitness-related partners. The average member spends $85 per purchase, and all use credit cards.
Cost: $250/M
Selections: State/SCF/ZIP
Contact: List Services Corp., 203-743-2600

NationsBest Get Rich Quick MOBs
Using this new list, marketers can target more than 4.9 million consumers who responded to money-making offers including sweepstakes and casino promotions. Names are 100% direct-response sourced.
Cost: $65/M
Selections: Telephone number, state/SCF/ZIP
Contact: KnowledgeBase Marketing Inc., 866-275-4526

Accepted Manufacturing Executives
A master file containing some 1.1 million top and middle managers at manufacturing firms nationwide. These individuals can be selected by job title and by the dollar amount of merchandise their company sells annually, up to $1 billion.
Cost: $55/M
Selections: Telephone number, executive title, type/size of firm, sales volume, import/export companies, location, state/SCF/ZIP
Contact: Market Street Lists Inc., 888-675-5478


DIRECT Listline

Potpourri Collections

Potpourri is an Internet catalog featuring gifts, collectibles, home decorating and hobby items. This list of postal addresses features 48,503 who purchased products from one of the company’s five titles at Web sites, which include www.potpourrigift.com, www.expressionscatalog.com and www.thestitchery.com. The typical buyer is 45 years old and earns $70,000 a year.
Cost: $140/M
Selections: Last three- and six-month buyers
Contact: Mokrynski & Associates Inc., 201-487-8181

Business Finance Magazine
Marketers can reach some 50,000 subscribers to this publication for finance industry professionals. Ninety percent of these readers identify themselves as senior executives at Fortune 1000 firms who make major purchasing decisions about business-to-business services and items.
Cost: $175/M
Selections: Former subscribers, prospects, job function, industry, annual sales, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

Domestic Traveler Database
A compiled database featuring more than 1.4 million people who visit or want to visit destinations around the United States. They completed a survey expressing interest in and requesting information about traveling. They reportedly have a high income.
Cost: $70/M
Selections: Age, gender, income, mail order buyers, telephone number, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

Internet Shoppers in Japan
This new list identifies 187,304 consumers who bought various products online. They are reportedly rare because of the high cost of accessing the Internet from home in Japan, as well as the predominance of retail shoppers there.
Cost: $175/M
Selections: Age, gender, telephone number
Contact: Acton Direct, 402-470-5716


DIRECT Listline

ContestJunction.com

These 600,000 individuals registered online in the last four months to receive information and promotions for various services and products from the contest site and its partner companies. They play match-and-win games for a chance to win $1 million, and click on advertisements to receive various prizes. Names are available at e-mail or postal addresses.
Cost: $85/M (postal addresses); $125/M (e-mail addresses)
Selections: Monthly hotline, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Veterinarians
A file identifying 63,100 licensed vets, selectable by their specialized area of practice. They can be targeted for offers including medical equipment, pharmaceutical products and computers.
Cost: $60/M
Selections: Specialty, telephone numbers, business/home office, gender, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2800

Software of the Month Club
MSGi Direct is now handling this master file containing 139,986 last-12-month members of the software distribution group. Those listed used credit cards to buy name-brand software from major publishers, including Simon & Schuster, Sesame Street and Schoolhouse Rock.
Cost: $100/M
Selections: Last-three-month members, intro buyers, telemarketing, type of computer (Mac or PC), educational software, business address, children’s age range, gender, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Philips Consumer Electronics PIP
This program can reach the electronics maker’s estimated yearly 14 million customers. Inserts are included in orders for items including DVD players, TiVo digital recorders and VCRs. Specific product categories can be selected.
Cost: $50/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Waterfront Living

This is a new file of 11,599 last-12-month buyers from the catalog, distributed by Norm Thompson Inc. Waterfront Living offers home furnishings, gifts and other nautical-themed items for people interested in lake, ocean shore or water-related lifestyles. Sixty-two percent of those listed are women; the average income is $100,000.
Cost: $110/M
Selections: Last 24-month buyers, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

The Professionals Database
Marketers can reach 660,287 individuals from all occupations with this compiled file, a segment of Walter Karl’s Shareforce lifestyle database. They filled out an Internet questionnaire, providing data including hobbies and interests, job title and marital status. These professionals are reportedly PC-friendly and have Internet access.
Cost: $70/M
Selections: Income, age, gender, marital status, telephone number, state/SCF/ZIP
Contact: Walter Karl, 845-620-0700

Apollo Credit Grantors
This newly updated master file now identifies more than 105.6 million reportedly creditworthy bank and retail card holders. Names are taken from companies that issued them new credit cards successfully. The list is compliant with the Gramm-Leach-Bliley Act.
Cost: $70/M
Selections: Bank card or retail card holders, number of cards (1-9+), new moves, new bank card issues, new retail card issues, monthly hotline
Contact: Adrea Rubin Management Inc., 646-487-3783

Prentice Hall Sports and Coaching
This publisher of academic and reference textbooks has set June 29 as the closing date for its sports and coaching card deck mailing. The 75,000 recipients bought physical education and coaching materials for middle school and college by direct mail.
Cost: $36/M
Contact: Prentice Hall Direct, 800-937-9970


DIRECT Listline

RealHome.com Opt-in E-mail

RealHome.com works with its sister company, the American Homeowners Association, to provide information to consumers about purchasing and financing homes. This new list contains some 96,745 homeowners and first-time homebuyers who chose to receive the Web site’s newsletter and related e-mail promotions from third parties.
Cost: $225/M
Selections: Gender, income, age range, home buyer/home renter, state/SCF/ZIP
Contact: Worldata, 561-393-8200

Bargainseeker.com Bargain Hunters
The 265,820 consumers on this opt-in e-mail list registered at the Web site within the last 12 months for online discounts on various products and services. Bargainseeker.com is a subsidiary of advertising network Narrowcast Media Inc. The file is updated monthly.
Cost: $175/M
Selections: Last one- and 12-month postal addresses, last-one-month opt-in e-mail addresses, gender, state/SCF/ZIP
Contact: Adrea Rubin Management Inc., 212-983-0100

Technical Review Middle East
Kroll Direct Marketing Inc. now manages this subscriber list of 20,531 names. The publication, which details industrial and technological developments in the Middle East, is one of several international business titles distributed by Alain Charles Publishing Ltd.
Cost: $295/M
Selections: Industry, job function, size of firm, country
Contact: Kroll Direct Marketing Inc., 609-275-2900

Nikkei Business Subscribers
New counts have been added to Acton Direct’s file of subscribers to Nikkei Business magazine. There are now 317,831 on the list, 83% of whom are top executives and middle managers. The title focuses on Japanese corporations and leaders, and is owned by Nikkei Business Publications Inc.
Cost: Approximately $400/M
Selections: Region of Japan, job title, dollar amount of purchase
Contact: Acton Direct, 402-470-2909


DIRECT Listline

Alliance Direct Families With ‘Tweens/Teens

Marketers can reach more than 1.8 million families with children between age 11 and 17 using this list from Alliance Data Systems, a retail credit card service provider. These parents used credit cards to shop at stores including The Limited, Victoria’s Secret and Lane Bryant in the last six months.
Cost: $100/M
Selections: Monthly hotline, quarterly hotline, $25-plus, $50-plus, $75-plus and $100-plus buyers, multibuyer, cross-buyer, interest, adult age range/exact age, child age range, income, type of residence, telephone number, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

African American Small Business Owners
A file identifying 278,125 home-based small business owners. These people can be targeted for business and consumer offers such as financial services, seminars and home or office supplies.
Cost: $130/M
Selections: Multibuyers, donors, mail order buyers, credit card, income, telephone number, job title/function, gender, level of education, adult/child by age range, lifestyle, opportunity seekers, working women, veterans, ethnicity, SIC code, sales volume, industry, size of firm, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 914-277-5558

Better Roads Magazine
This list of 41,132 subscribers to the monthly publication is under new management at Bethesda List Center Inc. Better Roads magazine caters to government and private construction managers in the U.S. highway and bridge construction and maintenance market.
Cost: $120/M
Selections: Job title/function, SIC code, gender, state/SCF/ZIP
Contact: Bethesda List Center Inc., 301-986-1455

VistaPrint.com PIP
This is a new program from the LH Management Division of Leon Henry Inc. VistaPrint.com inserts are included in packages of custom-designed business cards from the Internet printing company. The average monthly inserts number 60,000.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Graphics IQ Master File

A list of 408,870 who subscribe to the graphic-design newsletter and/or visit the company’s Web site. Graphics IQ features information on emerging technologies, products and industry trends for print and Web designers.
Cost: $150/M
Selections: State/SCF/ZIP
Contact: The Lake Group, 914-925-2400

Stratfor.com Global Intelligence Reports Subscribers
This opt-in e-mail list names 78,814 who requested real-time geoeconomic, geosecurity and geopolitical data from the Web site. Those named include corporate, military and government executives. Selections are available by country and within the United States.
Cost: $275/M
Selections: Country, extension (.com, .org, etc.)
Contact: Bethesda List Center Inc., 301-986-1455

PBI Media Management Executives
Rubin Response Management Services Inc. is now handling this file of 175,083 top and middle managers who subscribe to the business publisher’s magazines. PBI Media features titles from a variety of industries including avionics, aerospace and wireless communications.
Cost: $125/M
Selections: Telephone number, job title, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

Theglobe.com Opt-in E-mail List
New counts have been added to Worldata’s master file of Internet shoppers. There are now more than 3 million individuals who chose to receive a variety of e-mail promotions from theglobe.com, an online network of communities.
Cost: $225/M
Selections: Age, interest (includes consumer electronics, sports and photography), gender, state/SCF/ZIP
Contact: Worldata, 561-393-8200


DIRECT Listline

Shop2u.com

This opt-in e-mail list identifies some 50,000 last-30-day buyers and responders to offers from the Web site. Shop2u.com creates customized e-mail promotions for catalogers and other direct marketing companies.
Cost: $50/M
Selections: Last-30-day hotline
Contact: Millard InterActive, a division of Millard Group Inc., 603-924-9262

Silicon Investor E-mail List
A file naming 198,081 who logged on to this Web site, which features investment information such as stock quotes and news. These opt-in e-mail addresses are from InfoSpace, a provider of Internet-based small business and consumer services.
Cost: $250/M
Selections: Trade frequency, broker, age, state/SCF/ZIP
Contact: ePostDirect Inc., a division of Edith Roman Associates Inc., 845-731-3832

History Book Buyers
The list features some 410,000 who purchased historical books, videos and merchandise advertised on television. These people are reportedly impulse buyers who often use credit cards to buy over the telephone.
Cost: $80/M
Selections: Last three- and six-month hotline, multibuyer, charitable contributor by category, age, gender, ethnicity, home/business address, subject/product area, household income, homeowner/renter, marital status, presence of children, children’s age range, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Managed Health Care Master File
Marketers can reach 81,200 health care professionals in various medical facilities, insurance firms and service centers using this file. Those listed include hospital chief financial officers and child psychiatrists.
Cost: $55/M
Selections: Telephone numbers, type of firm, gender, state/SCF/ZIP
Contact: Market Street Lists Inc., 888-675-5478


DIRECT Listline

AmEx Publishing Corp. Enhanced

Millard Group Inc.’s American Express Publishing master file now features additional demographic and lifestyle information from Experian’s Z-24 cooperative database. The nearly 2 million individuals on this list subscribed to or bought AmEx publications, or joined corporate membership clubs within the last 24 months. Titles include: Food & Wine Magazine, Travel + Leisure and Skyguide.
Cost: $90/M
Selections: Last one-, three- and six-month subscribers/buyers, multibuyers, product, dollar amount of purchase, average amount of purchase, number of/cumulative purchases, gender, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Travel Enthusiasts
The MarketsOnDemand travel enthusiasts list contains about 220,000 e-mail and postal addresses. These individuals opted in to receive information about travel from companies including airlines, hotels and vacation package providers. The file is sourced online and is updated every other week.
Cost: $235/M ($160/M e-mail addresses only; $85/M postal addresses only)
Selections: Monthly hotline, gender, marital status, presence of children, exact age, mail order buyers, homeowner/renter, length of residence, household income, state/SCF/ZIP
Contact: MarketsOnDemand, 866-946-4646

Modern Mold & Tooling Magazine
VentureDirect Worldwide is now managing this file of 21,071 subscribers to Chemical Week’s publication about mold manufacturing and design. They can be selected by job functions, including corporate executives and manufacturing management.
Cost: $150/M
Selections: Type of business, job function, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5160

Mapleshade Records
This is a new list of about 11,000 people who bought music products from the jazz and blues label within the last 12 months. These individuals spend an average of $70 per order.
Cost: $105/M
Selections: None
Contact: Estee Marketing Group Inc., 914-235-7080


DIRECT Listline

Opt-in E-mail Consumer Addresses

This is a 20-million-name list of customer data compiled from the Free Catalogs Web site, which lets users access more than 10,000 titles and contains links to related sites. The typical user is 38 years old and earns $65,000 annually.
Cost: $185/M (one-time use)
Selections: Age, interest, gender, income, telephone number, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200

Oxmoor House Christmas Book Buyers
A database of more than 1.1 million last-12-month buyers of Christmas-themed titles from Oxmoor House, a publisher of cooking, home decorating and craft books. These holiday selections include Christmas with Southern Living, Family Circle Big Book of Christmas and Christmas with Country Living. The typical buyer is female and family-oriented, with a household income of $55,112.
Cost: $90/M
Selections: Last three- and six-month hotline, gender, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Women-of-Faith Church Leaders
The 153,612-name file of church professionals, mostly female, is new to market. These individuals attended one or more of Women of Faith’s 25 conferences nationwide within the last three years. They can be targeted for many offers, including seminars, retreats and leadership training resources.
Cost: $90/M
Selections: 2000 conference attendees, 1999 conference attendees, gender, state/SCF/ZIP
Contact: Doug Ross Communications Inc., 480-966-1744

Today’s Image Magazine
This file of more than 25,000 subscribers to the indoor-tanning publication is available for the first time. Today’s Image magazine features information about tanning products and equipment, legal and scientific issues facing the industry, and offers marketing ideas to its readers. Most subscribers are owners and managers who make influential purchasing decisions.
Cost: $100/M
Selections: Type of business, state/SCF/ZIP
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

American Eagle Outfitters Retail Buyers

There are more than 2.4 million last-12-month buyers from this specialty retail store on the list. American Eagle Outfitters sells casual apparel and fashion accessories for men and women. The typical customer is 20 years old.
Cost: $80/M
Selections: Last three- and six-month retail buyers, $50-plus, $75-plus, $100-plus and $150-plus buyers, gender, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Executive Master File
American List Counsel Inc. is offering a new select on this compiled database of more than 2 million professionals: URL addresses. The file includes major top and middle-management employees in small, midsize and large firms.
Cost: $66/M
Selections: Sales volume, size of firm, branch/headquarters of firm, telephone number, fax number, gender, job function/title, import/export, Fortune 1000 executives, SIC code, Web site/URL address, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2800

Accepted Labor Management Execs
This is a master file of more than 144,000 professionals and agencies who are involved in labor dispute resolution and arbitration. Most of those listed are attorneys, general managers and human resources executives.
Cost: $55/M
Selections: Telephone number, state/SCF/ZIP
Contact: Market Street Lists Inc., 888-675-5478

CIOs and CFOs Worldwide
A list featuring 40,153 chief information officers and chief technical officers at firms around the world. The names come from direct marketer Frankform International’s global database of corporate executives.
Cost: $232/M
Selections: Telephone number, fax number, job function, state/SCF/ZIP
Contact: Bethesda List Center Inc., 301-986-1455


DIRECT Listline

Webstakes.com

VentureDirect Worldwide now manages this postal database naming more than 3.1 million opt-in members of the sweepstakes Web site. The file includes lifestyle selects such as travel, computers, entertainment and sports.
Cost: $110/M
Selections: Lifestyle, gender, average income, age range, date of birth, household income, education level, homeowner, presence/age of children, marital status, job title
Contact: VentureDirect Worldwide, 212-655-5160

uBid.com PIP
This new package insert program can reach up to 2.4 million uBid.com users a year. Shoppers at the auction Web site spend an average of $200 for items like jewelry, gifts, apparel and computers.
Cost: $60/M
Contact: Millard Group Inc., 603-924-9262

eZiba
A file of 28,471 individuals who bought items from the company through direct mail or the Internet within the last 12 months. eZiba is a multichannel global bazaar with online and offline catalogs featuring handcrafted goods from around the world. It also offers themed auctions and a “rare finds” gallery. Buyers’ average annual income is $75,000.
Cost: $150/M
Selections: Gender, last three-, six- and 12-month buyers
Contact: ALC of New York LLC, 212-924-1300

Homeowner Master File
Marketers can reach more than 140,000 individuals who bought homes. These consumers shopped online for mortgage loan quotes. Both e-mail and postal addresses are included on the list.
Cost: $125/M (e-mail addresses); $85/M (postal addresses)
Selections: Monthly hotline, last three- and six-month hotline, new homeowners, new movers, refinance/home equity loans, state/SCF/ZIP
Contact: iHomeowners Inc., 818-999-4070


DIRECT Listline

Webstakes.com

VentureDirect Worldwide now manages this postal database naming more than 3.1 million opt-in members of the sweepstakes Web site. The file includes lifestyle selects such as travel, computers, entertainment and sports.
Cost: $110/M
Selections: Lifestyle, gender, average income, age range, date of birth, household income, education level, homeowner, presence/age of children, marital status, job title
Contact: VentureDirect Worldwide, 212-655-5160

uBid.com PIP
This new package insert program can reach up to 2.4 million uBid.com users a year. Shoppers at the auction Web site spend an average of $200 for items like jewelry, gifts, apparel and computers.
Cost: $60/M
Contact: Millard Group Inc., 603-924-9262

eZiba
A file of 28,471 individuals who bought items from the company through direct mail or the Internet within the last 12 months. eZiba is a multichannel global bazaar with online and offline catalogs featuring handcrafted goods from around the world. It also offers themed auctions and a “rare finds” gallery. Buyers’ average annual income is $75,000.
Cost: $150/M
Selections: Gender, last three-, six- and 12-month buyers
Contact: ALC of New York LLC, 212-924-1300

Homeowner Master File
Marketers can reach more than 140,000 individuals who bought homes. These consumers shopped online for mortgage loan quotes. Both e-mail and postal addresses are included on the list.
Cost: $125/M (e-mail addresses); $85/M (postal addresses)
Selections: Monthly hotline, last three- and six-month hotline, new homeowners, new movers, refinance/home equity loans, state/SCF/ZIP
Contact: iHomeowners Inc., 818-999-4070


DIRECT Listline

Serenade Catalog Buyers

Estee Marketing Group Inc. now manages this file of 22,381 last-12-month buyers from the Time-Life-published catalog. Serenade features music from classic soul, blues and R & B artists, as well as related videos and books. Those listed spend an average of $50 per order.
Cost: $95/M
Selections: Last-three-month buyers, last four- to six-month buyers, last-12-month $50-plus buyers, gender, state/SCF/ZIP
Contact: Estee Marketing Group Inc., 914-235-7080

Entertainment Buyers Club
There are more than 2.5 million members of the online entertainment store on this database, now managed by MSGi Direct. Names are selectable by interest, including books, computer/interactive games, movies and music.
Cost: $85/M
Selections: Age, marital status, education level, income, interest, credit card, job title, multibuyers, last one-, three- and six-month hotline, $25-plus, $50-plus and $75-plus buyers, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Entrepreneurs-At-Home Buyers
Venture Direct Worldwide has been chosen to manage this database of more than 2.4 million do-it-yourselfers. They purchased merchandise and books related to lifestyle and finance improvement. The typical buyer is between age 40 and 45, with an annual salary of $40,000.
Cost: $85/M
Selections: Quarterly hotline, monthly hotline, telephone numbers, age range, gender, presence of children, age/gender of child, credit card, buyers by check/credit card, mail order buyers, multibuyers, merchandise category, ethnicity, homeowners, home value, length of residence, contributors/donors, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-655-5174

Business Long-Distance Customers
This is a file of 134,631 small and mid-sized businesses that selected Global Crossing, a worldwide telecommunications group, as their long-distance carrier. Those listed are in good payment status, and each has provided a contact name.
Cost: $100/M
Selections: Business telephone numbers, state/SCF/ZIP
Contact: Research & Response International Inc., 212-489-8610

Beauty Store Business Magazine
A list of more than 14,000 subscribers to this publication targeted to professionals in the beauty store industry. They include distributors, corporate managers, sales executives and buyers as well as store owners and managers.
Cost: $100/M
Selections: Type of business, state/SCF/ZIP
Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Harlequin Continuity Master File

This 255,993-name file, new to Uni-Mail List Management, contains current and former members of the romance novel continuity program. They receive and pay for monthly shipments of four to six books, each costing an average of $15. The typical member is a 47-year-old female.
Cost: $85/M
Selections: Last zero- to three-month hotline intros, last-one-month hotline intros, last zero- to three-month paid cancels, age, income, presence of children, type of residence, educational level, social status, product buyers, state/SCF/ZIP
Contact: Uni-Mail List Management, 212-802-0572

Exact-Date-of-Birth Consumers
Marketers can reach more than 82 million names selectable by birth date. Nearly 7 million people can be targeted each month with age-sensitive offers.
Cost: $70/M
Selections: Hotline, age, gender, income, type of residence, year of birth, month and year of birth
Contact: JF Direct Marketing Inc., 914-762-8633

One Hanes Place/Just My Size
This master file, new to Millard Group Inc., identifies more than 1.8 million buyers from both hosiery catalogs. One Hanes Place offers lingerie, legwear and casual clothes; Just My Size features the same items for full-sized women. The typical buyer earns $53,000 annually.
Cost: $95/M
Selections: Business/home address, change of address, credit card, donors, multibuyers, product, hosiery size (includes Queen and petite), last-one-week buyers, last one-, three-, six- and 12-month buyers, single purchase, under-$30 buyers, $50, $75 and $100 buyers, age, age of child, gender, gender of child, length of residence, owner/renter, ethnic, income, bank card, marital status, lifestyle (includes photography, books/music and health/fitness), Z-24 enhanced, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

NetSonic
MeritDirect now manages this e-mail database of 1 million people who visited the NetSonic Web site. They indicated an interest in receiving offers from parent company Web3000 and its marketing partners. Web 3000 is an ad-supported software network that developed the NetSonic Internet Accelerator, a program that lets users increase Web-browsing speed.
Cost: $200/M
Selections: Age, gender, state/SCF/ZIP
Contact: MeritDirect, 203-541-2313

Federal Regional Staff
A file featuring 31,964 officials who work in federal government agencies, departments, military installations and service academies outside the Washington D.C. area. Names can be selected by department, including agriculture, commerce, defense and education.
Cost: $75/M (one-time use); $150/M (one-year unlimited use)
Selections: Telephone numbers, gender, government department, state/SCF/ZIP/ZIP+4
Contact: Dunhill International List Co. Inc., 561-347-0200


DIRECT Listline

Datarich Households With Children

A master file containing more than 8.5 million families with kids. The list is selectable by adults’ age and age range.
Cost: $55/M
Selections: Last-one-month hotline, last-one-month new movers, mail order buyers by category, last one- and three-month mail order buyers, credit card, telephone numbers, age, income, length of residence, gender, state/SCF/ZIP/ZIP+4
Contact: Adrea Rubin Management Inc., 212-983-0100

Gear Magazine
MSGi Direct has been selected to manage this file of more than 485,800 subscribers to the publication for young men. Those listed are affluent and upwardly mobile; they have an average household income of $66,800.
Cost: $100/M
Selections: Last one-, three- and six-month hotline, gender, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Plow & Hearth Catalog PIP
This insert program targets 875,000 buyers from the catalog, which offers home and gardening products. The typical purchaser is a 54-year-old married female with an average income of $61,000.
Cost: $60/M
Contact: AM/Direct, a division of Millard Group Inc., 603-924-9262

eBase Opt-in Asian Americans
This list of 192,356 e-mail addresses is available for the first time. Names are drawn from eBase, a multimillion-name opt-in e-mail database. While registering for the Web service, these people agreed to receive third party advertising. The file can be selected by Asian subgroups: Chinese, Japanese, Asian Indian, Filipino, Korean and Vietnamese.
Cost: $200/M
Selections: Age, income, gender, homeowners, presence of children, bank card holders, travelers, investors, mail order book/magazine buyers, mail order buyers of electronic products (by item category), retail shoppers by store type, postal address, state/SCF/ZIP/ZIP+4
Contact: Focus USA, 201-489-2525


DIRECT Listline

b>American Lawyer Media High-Tech Executives
A master file of 46,249 decision-makers from legal organizations who oversee their company’s IT operations, including hardware and software and Internet design. They can be targeted for offers such as technological and financial services.
Cost: $150/M
Selections: Gender, state/SCF/ZIP
Contact: Venture Direct Worldwide, 212-684-4800

PBI Media Communications Executives
This master file names 22,549 who bought management and technical information regarding the wireless and wireline communication industries. They spend up to $1895 annually to receive newsletters published by PBI Media, including Fiber Optic News and Broadband Networking News.
Cost: $125/M
Selections: Business/industry, job title, telephone number, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

Manufacturing Firm Executives
Marketers can reach 674,937 professionals at manufacturing companies worldwide. Those listed include CEOs, company chairmen and sales executives.
Cost: $65/M (one-time use); $130/M (one-year unlimited use)
Selections: Size of firm, sales volume, year established, industry, import/export, SIC code, main or branch office, computer user, fax number, telephone number, gender, job function, state/SCF/ZIP/ZIP+4
Contact: Dunhill International List Co. Inc., 561-347-0200

Accepted Jewelers
This master file contains some 74,000 jewelers, jewelry stores and other related businesses. Names can be selected by type of jewelry enterprise.
Cost: $55/M
Selections: Sales volume, size of firm, gender, telephone number, type of jewelry enterprise (including retail, wholesale and design), state/SCF/ZIP/ZIP+4
Contact: Market Street Lists Inc., 888-675-5478


DIRECT Listline

Smithsonian Magazine

The Lake Group now manages this database of more than 1.5 million subscribers to the publication about American culture. Smithsonian Magazine features articles on the arts, history, technology and current events. The average reader earns $82,800 annually.
Cost: $100/M
Selections: Age of adult/child, income, marital status, ethnicity, lifestyle, homeowner, last one- and three-month hotline, foreign subscribers, expires, gift subscription donors, change of address, gender, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

New Neighbor Network
This enhanced master file contains more than 2.3 million credit card users who have recently moved or relocated. They are reportedly creditworthy, and 55% are female. The list is compiled from a variety of financial sources.
Cost: $70/M
Selections: Gender, home address, telephone number, household income/age range, presence of children, age/gender of child, ethnicity, donors, credit card type, credit limit, state/SCF/ZIP
Contact: 21st Century Marketing, 631-293-8550

Country Music Magazine
A file of 226,048 who subscribe to this publication about country music and artists. Those listed have a household income of $31,000. The file is updated monthly.
Cost: $85/M
Selections: Last one- and three-month hotline, gender, state/SCF/ZIP
Contact: Adrea Rubin Management Inc., 646-487-3783

Frankform Test & Measurement Engineers Worldwide
Marketers can reach 43,662 engineers on this list taken from the database of international direct marketing company Frankform. Names can be selected by country and job title. The list is updated daily.
Cost: $232/M
Selections: Job title/function, country, business/industry, size of firm, telephone number, fax number
Contact: Bethesda List Center Inc., 301-986-1455


DIRECT Listline

Proflowers

A list of 329,774 Internet buyers who responded to a variety of online and offline offers from the flower retailer within the last 12 months. They can be targeted for offers including gifts, collectibles, gardening and housewares.
Cost: $150/M
Selections: Gender, last three-, six-, 12- and 18-month buyers, $50-plus, $75-plus, $100-plus and $150-plus buyers, multibuyers, last purchase, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Star Struck Sports Catalog Buyers
Marketers can reach more than 75,000 who used credit cards to purchase licensed sports merchandise and collectibles from this catalog within the last 12 months. Buyers spend an average of $60 per order.
Cost: $90/M
Selections: Quarterly hotline, $25-plus, $50-plus, $75-plus and $100-plus buyers, sports category, age, credit card, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Wicks Publishing Business Executives
This file identifies 217,000 subscribers to Wicks Publishing, a business information services company. Those listed are decision-makers in business, manufacturing, government, education and services organizations. They have responded to offers for newsletters, videos and special reports.
Cost: $125/M
Selections: Last zero- to 12-month expires, product buyers, Canadian, business address, gender, state/SCF/ZIP/ZIP+4
Contact: Direct Media Inc., 203-532-2445

Film & Video Magazine
There are 33,810 creative professionals on this file who subscribe to the title. Those listed include independent producers, directors and advertising executives. Film & Video Magazine is distributed by Knowledge Industry Publications, a division of business publisher PBI Media.
Cost: $150/M
Selections: Telephone number, primary business, job title, annual services/equipment expenditure, services provided, plan to purchase services/equipment, video connectivity links planned for installation, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800


DIRECT Listline

Bigfoot for Life

ALC eManagement is now managing this opt-in e-mail list, which features more than 1.5 million people who registered at the Web site to receive a free lifetime e-mail address. They also chose to receive e-mail offers and messages from Bigfoot’s marketing partners.
Cost: $200/M
Selections: Age, gender, size of company, computers, educational level, employment status, hobbies, size of household, income, job function, marital status, Internet access, state/SCF/ZIP
Contact: ALC eManagement, a division of American List Counsel Inc., 609-580-2790

StoneAge.com Online Auto Shoppers
The file identifies 911,001 who sent applications to the Web site requesting quotes and dealer referrals on their next car or seeking auto financing. StoneAge.com is an auto-buying service that also features information and reviews about cars.
Cost: $125/M
Selections: Auto data (including model, year and extended warranty interest), last one- to three-month responders, last four- to 11-month responders, last one-, six- and 12-month shoppers, gender, home/business telephone number, state/SCF/ZIP
Contact: Research & Response International Inc., 212-489-8610

NewsMax.com Opt-In E-mail
Marketers can reach some 101,000 individuals who registered at the news Web site and search engine to receive information about it and other related sites. NewsMax.com features articles emphasizing politically conservative issues.
Cost: $100/M
Selections: E-mail addresses only
Contact: Conrad Direct Inc., 201-567-3200

Hardhat Used Equipment Trader Magazine
This file names 109,103 subscribers to the monthly publication featuring used construction equipment, parts and services. Those listed include contractors, dealers and small manufacturing firms. Updated monthly.
Cost: $95/M
Selections: Telephone numbers, state/province/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958


DIRECT Listline

GNC Gold Card Members

This database names more than 12 million consumers who bought a gold card at General Nutrition Corp. stores. Members are entitled to product discounts and special offers from the health food retail chain.
Cost: $95/M
Selections: Gender, last-12-month members, product (including vitamins, herbs and personal care items), age, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

ToyFare Magazine Ride-along
Inserts can be polybagged with this guide to action figure collectibles, which mails some 2.1 million copies a year. The average ToyFare reader is a male between age 12 and 34.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Money Mastery
A file of 356,211 individuals who used their credit cards to pick stocks, check the status of stock portfolios and receive financial news via the Internet. Eighty-eight percent of those listed are male. The list is updated quarterly.
Cost: $100/M
Selections: Monthly hotline, last three- and six-month buyers/responders, telephone number, state/ZIP/SCF
Contact: American Name Services, 801-235-8061

Contemporary Christian Music Magazine
Bush Company Inc. is now managing the file of some 57,000 subscribers to this consumer music publication. Those listed have responded to offers including concert promotions, books and Bibles, music products and magazine subscriptions.
Cost: $95/M
Selections: Gender, last three- and six-month hotline, last-12-month expires, state/SCF/ZIP
Contact: Bush Company Inc., 949-752-4210


DIRECT Listline

Warranty It! Product Registrants

Adrea Rubin Management Inc. now handles this database of nearly 8 million consumers who registered a newly bought product with its manufacturer. Those listed filled out a warranty card within weeks of their purchase. The list is compiled weekly.
Cost: $65/M
Selections: Gender, age, income, SIC code, multibuyers, last-one-week hotline, last one- and three-month hotline, state/SCF/ZIP
Contact: Adrea Rubin Management Inc., 212-983-0100

Scientific American Explorations
This list names some 75,000 U.S. subscribers to the science and technology magazine for families with young children. This audience can be targeted for consumer offers including credit cards, children’s merchandise and fundraising.
Cost: $90/M
Selections: State/SCF/ZIP
Contact: The Lake Group, 914-925-2400

Construction Book Express
A file of 150,047 who bought books, videos and software from this construction, design and building catalog. The list features professionals including architects, engineers, electricians and developers.
Cost: $100/M
Selections: Home/business address, gender, last three-, six- and 12-month buyers and inquirers, $50-plus, $150-plus, $350-plus and $500-plus buyers, state/SCF/ZIP
Contact: The Information Refinery Inc., 201-529-2600

Minor League Baseball Fanbase
Marketers can reach some 270,000 who bought minor league baseball tickets and team merchandise. About 85% of these sports fans used a major credit card for their purchases.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: Country Marketing Ltd., 845-278-9744


DIRECT Listline

Onstage Magazine

A list of 20,939 subscribers to this publication about live-performing bands and musicians. Recipients reportedly seek new information on music products, services and general entertainment.
Cost: $120/M
Selections: State/SCF/ZIP
Contact: Intertec List Rental, 913-967-1942

The Wall Street Journal Business Enhanced
This master file names 406,266 subscribers to the daily newspaper. These affluent professionals can be targeted for business-related offers such as executive apparel, investment opportunities and trade shows.
Cost: $140/M
Selections: Job title, responsibility, industry, size of firm, sales volume
Contact: The Lake Group, 914-925-2400

TechTarget.com
The file offers 106,553 registered members to various Web sites listed on TechTarget.com. This industry-specific network features enterprise sites for IT professionals. Users signed up to receive technology services including news and technical tips.
Cost: $150/M
Selections: Information technology interest (including databases, systems management, Visual Basic programming, Web hosting and application service providers), state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Mixman
This opt-in e-mail list identifies 389,706 subscribers to the music software e-newsletter. Mixman, owned by Web audio developer Beatnik.com, targets teenagers and young adults. Subscribers can use the “Mixman Radio” program to download and share song remixes.
Cost: $60/M
Selections: Rich media
Contact: Kroll Direct Marketing Inc., 609-275-2900


DIRECT Listline

Onstage Magazine

A list of 20,939 subscribers to this publication about live-performing bands and musicians. Recipients reportedly seek new information on music products, services and general entertainment.
Cost: $120/M
Selections: State/SCF/ZIP
Contact: Intertec List Rental, 913-967-1942

The Wall Street Journal Business Enhanced
This master file names 406,266 subscribers to the daily newspaper. These affluent professionals can be targeted for business-related offers such as executive apparel, investment opportunities and trade shows.
Cost: $140/M
Selections: Job title, responsibility, industry, size of firm, sales volume
Contact: The Lake Group, 914-925-2400

TechTarget.com
The file offers 106,553 registered members to various Web sites listed on TechTarget.com. This industry-specific network features enterprise sites for IT professionals. Users signed up to receive technology services including news and technical tips.
Cost: $150/M
Selections: Information technology interest (including databases, systems management, Visual Basic programming, Web hosting and application service providers), state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Mixman
This opt-in e-mail list identifies 389,706 subscribers to the music software e-newsletter. Mixman, owned by Web audio developer Beatnik.com, targets teenagers and young adults. Subscribers can use the “Mixman Radio” program to download and share song remixes.
Cost: $60/M
Selections: Rich media
Contact: Kroll Direct Marketing Inc., 609-275-2900


DIRECT Listline

SPet Industry Totalbase

Marketers can reach 67,000 animal-related businesses including pet food, breeding, supply and training companies. The list is updated monthly.
Cost: $65/M
Selections: Size of firm, key decision-makers, sales volume, credit rating, telephone numbers, state/SCF/ZIP
Contact: Emerging Companies List Service, 732-967-1516

Hispanica Nueva
This is a database of more than 2 million Spanish-speaking consumers. Names have been gathered from self-reported data in sources including health records and banking information. The file is updated four times a year.
Cost: $75/M
Selections: Age, income, gender, credit card holders, mail order buyers, presence of children, head of household, donors, homeowners, length of residence, seniors age 55-plus, business executives, blue-collar workers, affluent households
Contact: MSGi Direct, 212-388-8831

Divers Direct Catalog Blow-in
Inserts can be blown into the catalog for scuba and snorkeling enthusiasts, which mails some 800,000 copies a year. Divers Direct sells scuba gear, equipment and apparel. Those listed are reportedly athletic and well educated, and travel frequently.
Cost: $35/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Earthweb/Internet.com Online Subscribers
The Lake Group is now managing this file of 313,487 people who visited the Earthweb site, which provides career development and technology information. Earthweb is a division of Internet.com, a real-time news source for IT professionals, Web developers and Internet users.
Cost: $150/M
Selections: Job title, industry, volume, size of firm, gender, telephone number, fax number, software/Web/Java/UNIX/Visual Basic developers, Datamation, technical support professionals, Visual Developer Magazine subscribers, Perl Journal subscribers, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

Female Investors
This database of more than 1 million female investors is new to market. These women are reportedly financially savvy and have a median household income of $43,000.
Cost: $70/M
Selections: Age, occupation, income, homeowner, length of residence, presence of children, news and financial subscribers, travelers, PRIZM, last six- and 12-month mail order buyers, last-90-day mail order buyers hotlink, bank card holders, state/SCF/ZIP/ZIP + 4
Contact: Focus USA, 201-489-2525


DIRECT Listline

Lucky Magazine

The file contains 260,000 subscribers to this new magazine published by Cond


DIRECT Listline

Brainbench

DoubleClick now manages this e-mail list of more than 2 million who registered at the Web site. Brainbench provides online certification tests and employment skill assessments to professionals. These career-oriented individuals can be targeted for offers including seminars, computers/electronics and office supplies.
Cost: $275/M
Selections: Industry, job function, size of firm, home Internet access, home office, intend to purchase, make company purchasing decisions, interests, Brainbench test categories (including accounting, Internet software and technical support), international e-mail addresses, state/SCF/ZIP
Contact: DoubleClick, 212-381-5473

Time-Life Christian Spirit
This list features 599,720 who bought contemporary Christian music from the company. Mailers can target them for fundraising, book and magazine offers.
Cost: $85/M
Selections: Change of address, continuity, multibuyers, last-20-day buyers, last three- and six-month buyers, last-12-month resigns, $25-plus, $50-plus, $100-plus and $200-plus buyers, demographic, gender, interest, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Third Level Data
This is an opt-in e-mail list of more than 1 million consumers. They can be selected by interests including fine arts, gambling and cooking.
Cost: $180/M
Selections: Interest, age group, gender, household income, marital status, occupation, state/SCF/ZIP
Contact: Third Level Data, 214-752-6878

LinuxWorld
IDG Communications Inc. has updated its file of East Coast LinuxWorld Conference and Expo attendees to include the February 2001 show. The list now contains more than 60,000 names. Attendees include MIS/IT professionals and software developers.
Cost: $200/M
Selections: Job function, type of organization, purchasing authority, company size, product interest, company IT/MIS budget, plans to purchase Linux products, state/SCF/ZIP
Contact: IDG Communications List Services, 508-370-0820

New Pet Owner Sample Pack PIP
This insert program will reach more than 1 million people right after they’ve purchased a cat or dog, or have enrolled their dog in an obedience course. They have an average household income of $46,300, and 64% are married.
Cost: $50/M
Contact: Statlistics Inc., 203-778-8700


DIRECT Listline

ABC Soaps In Depth

A file naming 29,946 mostly female subscribers to this digest-size magazine devoted to ABC soap operas: All My Children, General Hospital, One Life to Live and Port Charles. Soaps in Depth is published weekly by Soap Opera Update.
Cost: $85/M
Selections: State/SCF/ZIP
Contact: MSGi Direct, 212-388-8800

NationsBest Small/Home Office Workers
Marketers can target the 23,600 individuals on this list for organizational products, furniture and small machinery. Names are 100% direct mail-sourced.
Cost: $65/M
Selections: Telephone number, state/SCF/ZIP
Contact: KnowledgeBase Marketing Inc., 866-275-4526

Catalog Choice.com
This is a list of more than 90,000 who requested this Internet mailing at their postal address. Catalog Choice.com is a Web site that lets marketers select consumers based on category interest, age, income, presence of children and occupation. The average customer is age 25 to 44 with a household income of more than $35,000.
Cost: $65/M
Selections: Gender, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 914-620-9000

Retired Physicians
Consists of 87,756 retired or semi-retired doctors. Names are selectable by decade of birth.
Cost: $65/M
Selections: Gender, decade of birth, telephone number, state/SCF/ZIP
Contact: American List Counsel Inc., 609-580-2888


DIRECT Listline

Primedia Gardening Group

This is a master file of 939,026 subscribers to all of Primedia’s Enthusiast Group publications, including Horticulture magazine and the now-discontinued Country Journal. These individuals are affluent and well-educated, and reportedly are interested in gardening and planting.
Cost: $90/M
Selections: Last three- and six-month hotline, individual/composite lifestyles, Canadian, credit card, age range, age of child, gender, head of household, head of household’s occupation/income, size of dwelling, marital status, individual publication, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Time-Life Kids
A file of 764,320 who purchased various Time-Life music and video products geared toward preschool and grammar school children. Selections include child’s age and gender.
Cost: $85/M
Selections: Last-30-day hotline, last-12-month resigns, last-30-day buyers, last three- and six-month buyers, $25-plus, $50-plus, $100-plus and $200-plus buyers, age, demographic, gender, interest, lifestyle, multibuyers, change of address, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

MediaComm Investor Inquiries
This list identifies 87,542 high-risk investors who responded to the company via e-mail registration or business reply cards. These well-educated, wealth-seeking individuals sought information about investing opportunities, stock quotes and market trends. MediaComm is a multimedia investment advertising agency.
Cost: $165/M
Selections: Gender, state/SCF/ZIP
Contact: Direct Media Inc., 203-532-1000

U.S. Importers/Exporters
This is a specific segment from the Trans Union business information services master file. The 91,856-name enhanced list includes a wide range of industries that rely on imported and exported materials and foreign trade.
Cost: $65/M
Selections: Job title/function, type of business, years in business, size of firm, sales volume, credit risk, business net worth, women/minority-owned, state/SCF/ZIP
Contact: List Technology Systems Group Inc., 212-719-3850


DIRECT Listline

Time-Life

This 8 million-name master file has been merged with Time-Life


DIRECT Listline

Harriet Carter Internet Buyers

Mailers can reach 147,634 people who recently purchased merchandise on the catalog’s Web site. Those listed spent an average of $38 per order for housewares, pet products, gifts and holiday items.
Cost: $85/M
Selections: Last one-, three-, six- and 12-month buyers, gender, single/multibuyers, product, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

DMB Beauty Buyers
This list contains 210,354 individuals who purchased beauty products using their Direct Merchants Bank credit card.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5160

J-14
A file naming 104,049 mostly female subscribers to this magazine for teenagers. The monthly publication features articles about celebrities, music, fashion and film.
Cost: $90/M
Selections: Hotline subscribers, state/SCF/ZIP
Contact: MSGi Direct, 212-388-8800

Lighthouse Depot Catalog Blow-in
Inserts can be blown into the Lighthouse Depot catalog, which mails some 4 million copies a year. The title offers a selection of lighthouse memorabilia including maritime gifts and collectibles, books and jewelry.
Cost: $35/M
Contact: AM/Direct Division, Millard Group Inc., 603-924-9262

SQL Server Magazine
Identifies 64,166 subscribers to this monthly publication about SQL development and administration and the latest upgrades to the server. The audience includes network administrators, network engineers and systems administrators. Names can be used for business-to-business, computer hardware/software and office supply offers.
Cost: $250/M
Selections: Special selects available
Contact: Worldata, 561-393-8200


DIRECT Listline

Scholastic Children’s Book Clubs

List Services Corp. is offering a new select on its 2 million-name database of club members: families with kids, by age of child. Scholastic is reportedly the largest publisher and distributor of books for children up to age 15.
Cost: $85/M
Selections: Quarterly hotline, paid cancels, monthly change of address, age/gender of child, dollar amount of purchase, grade level, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Farm Select
This file includes more than 1 million farmers and ranchers in the agriculture industry. Those listed purchase farming equipment and home or office supplies. Includes selections by crop and livestock.
Cost: $70/M
Selections: Telephone number, type of crop, number of farm acres, livestock, income, age, PC owners, ATV owners, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Catholic BMG Music Buyers
American List Counsel Inc.’s BMG continuity club file has a new select: Catholic BMG Music Service members. The database lists more than 4 million individuals.
Cost: $100/M + $11/M (Catholic select)
Selections: Gender, source, under-$24 buyers, $25-plus, $50-plus, $75-plus buyers, monthly hotline, quarterly and six-month hotline, shipment level, state/SCF/ZIP
Contact: American List Counsel Inc., 800-252-5478

SQL Server
Identifies more than 42,000 subscribers to this monthly magazine about SQL development and administration and the latest upgrades to the server. The audience includes network administrators, network engineers and systems administrators. Names can be used for business-to-business, computer hardware/software and office supply offers.
Cost: $250/M
Selections: Job function, SIC code, number of computers/servers in company, state/SCF/ZIP
Contact: Worldata, 561-393-8200


DIRECT Listline

Scholastic Children’s Book Clubs List Services Corp. is offering a new select on its 2 million-name database of club members: families with kids, by age of child. Scholastic is reportedly the largest publisher and distributor of books for children up to age 15. Cost: $85/M Selections: Quarterly hotline, paid cancels, monthly change of address, age/gender of child, dollar amount of purchase, grade level, state/SCF/ZIP Contact: List Services Corp., 203-743-2600 Farm Select This file includes more than 1 million farmers and ranchers in the agriculture industry. Those listed purchase farming equipment and home or office supplies. Includes selections by crop and livestock. Cost: $70/M Selections: Telephone number, type of crop, number of farm acres, livestock, income, age, PC owners, ATV owners, state/SCF/ZIP Contact: Names and Addresses Inc., 847-465-1500 Catholic BMG Music Buyers American List Counsel Inc.’s BMG continuity club file has a new select: Catholic BMG Music Service members. The database lists more than 4 million individuals. Cost: $100/M + $11/M (Catholic select) Selections: Gender, source, under-$24 buyers, $25-plus, $50-plus, $75-plus buyers, monthly hotline, quarterly and six-month hotline, shipment level, state/SCF/ZIP Contact: American List Counsel Inc., 800-252-5478 SQL Server Identifies more than 42,000 subscribers to this monthly magazine about SQL development and administration and the latest upgrades to the server. The audience includes network administrators, network engineers and systems administrators. Names can be used for business-to-business, computer hardware/software and office supply offers. Cost: $250/M Selections: Job function, SIC code, number of computers/servers in company, state/SCF/ZIP Contact: Worldata, 561-393-8200


DIRECT Listline

Psychotherapy Book Club Members

New counts have been added to VentureDirect Worldwide’s file of Jason Aronson Inc. psychotherapy book club members. The 19,355 listed are well educated and affluent, spending more than $100 annually on the titles.
Cost: $90/M
Selections: Type of business, recent expires, $100-plus-spending active members, $100-plus-spending expires, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5160

Dwell
A list of 90,000 subscribers to Dwell magazine, which targets young and intelligent consumers interested in modern home and furniture design. Average subscriber is between age 25 and 40 and earns $75,000 to $100,000 annually.
Cost: $125/M
Selections: Gender, last one-, three- and six-month hotlines, business/home address, state/SCF/ZIP
Contact: American List Counsel Inc., 800-252-5478

Sal de Mar
This opt-in e-mail list contains more than 180,000 individuals who registered on the company’s Web site to receive a free gift. Sal de Mar offers an array of exotic spices, kitchenware and cuisine from Portugal.
Cost: $250/M
Selections: Recency, hotline, state/SCF/ZIP
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Norm Thompson
Marketers can reach more than 1 million last-12-month buyers of apparel, gifts and houseware from this family of catalogs. Titles include Norm Thompson, Solutions and Early Winters.
Cost: $105/M
Selections: Credit card, Z-24 segment (including recency, dollar amount of purchase, multibuyers, product affinity, profile score), last three-, six- and 12-month buyers, $50-plus, $75-plus, $100-plus and $125-plus buyers, presence of child, seniors, age, age/gender of child, gender of adult, income, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

Scholarships.com

ALC of New York LLC has been appointed manager of this 1 million-name database. It identifies students and parents who visited the Web site to explore scholarship and financial aid opportunities.
Cost: $75/M
Selections: Telephone number, gender, academic interests, intended major, graduation date, GPA, SAT/ACT scores, current loan status, college, ethnicity, religion, birth date, disabilities, hobbies, state/SCF/ZIP
Contact: ALC of New York LLC, 212-924-1300

DMB Pet Product Buyers
This file contains 257,079 individuals who purchased pet products using their Direct Merchants Bank credit card. Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5174

eTV World/CreaTech Execs
Bethesda List Center Inc. has updated its list of convergence industry professionals who attended eTV World/CreaTECH-sponsored conferences.
The file now contains 22,858 names. Cost: $180/M
Selections: Gender, state/SCF/ZIP
Contact: Bethesda List Center Inc., 301-986-1455

Radio Control Enthusiasts
The master file identifies 101,310 subscribers to three publications: Radio Control Car Action magazine, Model Airplane News and Radio Control Boat Modeler magazine. These hobbyists are affluent and well educated, and spend at least $1,000 per year on radio control-related supplies and equipment. Cost: $95/M
Selections: Quarterly hotline, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

American Express Clubs
Millard Group Inc. now manages this file of 70,000 individuals who belong to American Express Publishing’s three membership clubs: Food & Wine Connoisseur, Travel + Leisure’s elite travelers and T&L Golf’s The Golf Club. Cost: $100/M
Selections: Business address, change of address, last-30-day members, last three- and six-month members, gender, individual club membership, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

AutoWeek Magazine

The Lake Group has been appointed manager of this 373,787-name enhanced master file. AutoWeek is a weekly publication for car enthusiasts. The typical subscriber has a net worth in excess of $400,000.
Cost: $85/M
Selections: Birth year, age range, marital status, presence of children, child’s age range, homeowner, home value, household income, ethnicity, religion, education, credit card, mail responsive
Contact: The Lake Group, 914-925-2400

New Mailbox
A master file of more than 1 million people who moved within the last 12 months. Names have been gathered from state, county and town records and have been CASS certified.
Cost: $75/M
Selections: Area code, recency of move, gender, telephone number, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Novell Connection
This newly updated file now includes 74,448 subscribers to the monthly magazine, formerly titled NetWare Connection. It features technical hints and network solutions for MIS professionals and Novell users.
Cost: $140/M
Selections: Size of firm, job function, home/business, purchase specifications, NetWare products, industry, home business, state/SCF/ZIP
Contact: List Technology Systems Group Inc., 212-719-3850

Active Universe
This double opt-in e-mail list is new from Uni-Mail List Management. Those in the 21-million-name database answered specific questions and chose to receive information relating to their interests. Names are derived from partnerships with ISPs and ESPs.
Cost: $170/M
Selections: Gender, household members by age range, marital status, ethnic background, political preference, pets, sports interest, hobbies, children’s ages, vacation plans, online purchase plans, state/SCF/ZIP
Contact: Uni-Mail List Management, 212-679-7000


DIRECT Listline

AutoWeek Magazine

The Lake Group has been appointed manager of this 373,787-name enhanced master file. AutoWeek is a weekly publication for car enthusiasts. The typical subscriber has a net worth in excess of $400,000.
Cost: $85/M
Selections: Birth year, age range, marital status, presence of children, child’s age range, homeowner, home value, household income, ethnicity, religion, education, credit card, mail responsive
Contact: The Lake Group, 914-925-2400

Rodale Ethnic & Religious
The more than 8 million individuals in this database enhancement subscribe to and buy Rodale-published books and magazines. The titles deal with health-related issues. Average customer earns $47,000 per year.
Cost: $95/M
Selections: Gender, income, interest, age, last one-, three-, six and 12-month subscribers, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

America


DIRECT Listline

Lillian Vernon Favorites

This 248,768-name file is taken from the Lillian Vernon database. Those listed have made purchases from Favorites, which features the specialty catalog’s most popular items. Consumers’ typical income is $62,000; average age is 47. Cost: $95/M
Selections: Change of address, credit card, multibuyers, cash buyers, last one-, three- and six-month buyers, $10-plus, $20-plus, $30-plus, $40-plus, $50-plus, $75-plus and $100-plus buyers, age, income, presence of children, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Kid’s Stuff Inc. Blow-in
This program targets buyers from three of the company’s catalogs: Perfectly Safe, Natural Baby, and Jeannie’s Kids Club. Kid’s Stuff offers products for prenatal infant- to 3-year-olds. Distribution is projected at 5.8 million shipments a year. Cost: $30/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

AutoWeek Magazine
The Lake Group has been appointed manager of this 373,787-name enhanced master file. AutoWeek is a weekly publication for car enthusiasts. The typical subscriber has a net worth in excess of $400,000. Cost: $30/M
Contact: The Lake Group, 914-925-2400

Hospital Physicians
SK&A Information Services Inc.’s list of hospital-based doctors now includes more than 290,000 names. Marketers can target influential prescribers and point-of-care professionals. Cost: $95/M
Selections: Gender, job function, type of healthcare facility/organization, telephone number, fax number
Contact: SK&A Information Services Inc., 800-752-5478


DIRECT Listline

Broadband Solutions Kroll Direct Marketing is now managing the Broadband Solutions list, which names 3,556 subscribers to the magazine. Published by North American Publishing Company, the title offers information about issues facing the broadband industry today. Cost: $150/M Selections: Job title, business, telephone number, state/SCF/ZIP
Contact: Kroll Direct Marketing Inc., 609-275-2900

Import/Export Executives This file identifies 50,921 executives at import/export firms. Selections include job title, type of business and items imported or exported. Cost: $75/M Selections: Gender, job title/function, telephone number, fax number, commodity imported/exported, country served, type of business, state/SCF/ZIP Contact: Dunhill International List Co. Inc., 561-347-0200

Health Care H.R. SK&A Information Services Inc. has updated its Human Resources Hiring, Training and Recruiting Decision Makers in Healthcare file with new counts. There are now more than 120,000 human resources management professionals listed. Cost: $95/M Selections: Gender, job function, type of healthcare facility/organization, telephone number, fax number
Contact: SK&A Information Services Inc., 800-752-5478

Wizard magazine Mailers’ inserts can be polybagged with Wizard, the comics magazine. Free cards, posters, comics and special offers are included in this ride-along. Cost: $60/M Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Attorneys With E-mail Addresses

Marketers can reach 227,004 high-powered lawyers, partners and associates in law firms using this double-opt-in e-mail list. These individuals are well-educated and earn a high income. Cost: $290/M
Selections: State/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200

Macworld Conference & Expo
This file from IDG Communications has been updated to include the names of the 53,718 who attended San Francisco’s Macworld Conference & Expo in 2001. They are Apple Macintosh owners, users and enthusiasts. Cost: $150/M
Selections: Industry, job title/function, PC used, size of firm, computers at organization networked, home/business address, state/SCF/ZIP
Contact: IDG Communications, 508-370-0820

SOHO Business Professionals
The opt-in e-mail list from Infogate contains 255,553 people who seek information from the Web site about business products and services. Infogate is an Internet-based news, data and delivery service that spans the worlds of business, finance and sports. Cost: $240/M
Selections: Gender, age, income, state/SCF/ZIP
Contact: Worldata, 561-393-8200

Enterprise Systems
This file consists of 72,429 subscribers to Enterprise Systems, a new publication for MIS and technical professionals. They seek information on how to plan, acquire, implement and manage computer technology. Cost: $175/M
Selections: Dollar amount of purchase, annual revenue, size of firm, job title, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700


DIRECT Listline

Attorneys With E-mail Addresses

Marketers can reach 227,004 high-powered lawyers, partners and associates in law firms using this double-opt-in e-mail list. These individuals are well-educated and earn a high income. Cost: $290/M
Selections: State/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200

Macworld Conference & Expo
This file from IDG Communications has been updated to include the names of the 53,718 who attended San Francisco’s Macworld Conference & Expo in 2001. They are Apple Macintosh owners, users and enthusiasts. Cost: $150/M
Selections: Industry, job title/function, PC used, size of firm, computers at organization networked, home/business address, state/SCF/ZIP
Contact: IDG Communications, 508-370-0820

SOHO Business Professionals
The opt-in e-mail list from Infogate contains 255,553 people who seek information from the Web site about business products and services. Infogate is an Internet-based news, data and delivery service that spans the worlds of business, finance and sports. Cost: $240/M
Selections: Gender, age, income, state/SCF/ZIP
Contact: Worldata, 561-393-8200

Enterprise Systems
This file consists of 72,429 subscribers to Enterprise Systems, a new publication for MIS and technical professionals. They seek information on how to plan, acquire, implement and manage computer technology. Cost: $175/M


DIRECT Listline

CMA Telecom

List Technology Systems Group Inc. has updated its file of CMA Telecom conference attendees. There are now 21,615 telecommunications professionals listed. The conference is sponsored by the Communications Managers Association. Cost: $125/M
Selections: Job function, title, industry, telephone number, size of firm, state/SCF/ZIP
Contact: List Technology Systems Group Inc., 212-719-3850

Forbes
The Lake Group has been selected to manage Forbes magazine’s enhanced business master file. Mailers can reach 130,936 active subscribers. Cost: $125/M
Selections: Job title, number of employees, sales volume, industry
Contact: The Lake Group, 914-925-2400

DMB Music Buyers
This list contains 399,062 individuals who purchased music products using their Direct Merchants Bank credit card. Cost: $90/M
Selections: Gender, state/SCF/ZIP Contact: VentureDirect Worldwide, 212-655-5174

Cystic Fibrosis Foundation
The Cystic Fibrosis Foundation’s direct mail donor master file has been updated with new counts. The list names more than 2 million contributors who responded to direct mail and Web site offers. Cost: $65/M
Selections: Last-six-month and last-12-month donors, gender, $5-plus, $10-plus, $15-plus and $20-plus donors, multidonors, age range, income, children by age, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-798-0448


Direct Listline

Veriad PIP

United Ad Label1s package insert program has been renamed Veriad. Inserts reach the Web technology catalog1s customers — healthcare, surgical and service industry personnel, as well as attorneys, pharmacists and veterinarians. Cost: $55/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Mary Maxim
There are two new selections available on the Mary Maxim catalog list: Datamatch/enhanced actives and quarterly new movers. The file names 268,000 who made a purchase over the last 12 months. Cost: $90/M
Selections: Monthly buyers, last-three-month buyers, monthly Canadian buyers, last three- and 12-month Canadian buyers, quarterly new movers, age, household income, lifestyle, presence of children, fundraising contributors, computer owners, pet owners, cash/credit card buyers, $10-plus, $20-plus, $30-plus and $50-plus buyers, FSA/province, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

Studentmarket.com
A file of 200,342 who shopped at Studentmarket.com for college-related products and services. The average student listed here spent about $500 online in the past year. Cost: $175/M
Selections: Gender, home address
Contact: 21st Century Marketing, 516-293-8550

Chesapeake Travel & Leisure
A list naming 20,000 former subscribers to this now-discontinued publication. The magazine featured articles on the Chesapeake Bay, its residents and traditions. Cost: $85/M
Selections: E-mail subscribers, gender, state/SCF/ZIP
Contact: List Counsellors Inc., 609-259-0600


DIRECT Listline

Lens 1st

This list identifies 691,000 individuals who bought contact lenses from multiline retailer Lens 1st over the last 18 months.
Cost: $85/M
Selections: Last-30-day and last-three-month buyers, multibuyers, dollar amount of purchase, age, gender, telephone number
Contact: Millard Group Inc., 603-924-9262

Opt-in E-mail List
Profile America List Co. Inc. is offering a file of more than 7.4 million double-opt-in e-mail/postal addresses. Listings are enhanced with demographic and psychographic data from Profile America’s mail order buyer database.
Cost: $135/M
Selections: Last-30-day opt-in hotline, credit card, homeowners, ethnicity, presence of children, gender, age, occupation, telephone number, state/SCF/ZIP
Contact: Profile America List Co. Inc., 201-569-7272

Mother’s Work
The 64,079-name last-one-month “first-born” hotline is a new selection available on The Mother’s Work Maternity Megafile. This list includes buyers’ names from more than 700 Pea in a Pod, Motherhood and Mimi Maternity retail stores and their related catalogs.
Cost: $135/M
Selections: Last one-, three- and six-month hotlines
Contact: Adrea Rubin Management Inc., 212-983-0100

DMB Master File
Direct Merchants Bank N.A.’s 3.7-million-name credit cardholders master file is new to the market. Those listed are reportedly direct mail-responsive consumers with moderate to high incomes.
Cost: $80/M
Selections: January 2001 and last-three-month hotline buyers, type of credit card, age range, gender, annual purchases, number of purchases, $25-plus, $50-plus, $75-plus and $100-plus buyers, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5174


DIRECT Listline

Ultra Affluent Database

American List Counsel has added four investor categories to its Ultra Affluent Database. The new segments are: Oil & Gas Investors (79,000); Real Estate Investors (69,000); Telecommunications Investors (40,000); and Investor Publication Subscribers (302,000). The complete list includes 2.1 million files. Cost: $75/M
Selections: Home phone, conservative donors, doctors at home, fundraising donors by cause, hardcore/longterm investors, known stock buyers, liberal donors, multimillionaires, own/rent home, professionals, Republican//Democrat, speculative investors, yacht owners, age, children by age, CD holders, child


DIRECT Listline

Windows NT Magazine A 26,094-name file identifies systems administrators with titles such as telecom manager, database administrator and network manager. They have paid $39.95 to receive this monthly publication.

Cost: $225/M

Selections: Total foreign subscribers, geographic, industry/function, products used, number of computers, operating system, NT applications

Contact: Edith Roman Associates Inc., 914-690-9000

International Executive Master File This file names nearly half a million professionals from around the world who receive Sterling Publications’ business-to-business or science materials.

Cost: $195/M

Selections: U.S./Canadian subscribers, country/geography, job function, industry, title

Contact: Media Management Group, 609-275-0050

Pzaz.com Online These 45,184 customers identified on this file have participated in an online survey/sweepstakes. This list is opted-in. The site appeals to girls ages 18 to 24 who are shopping for special-occasion dresses and accessories.

Cost: $200/M

Contact: Venture

Direct Worldwide, 212-655-5289

Pradco Outdoor Brands These 6,796 fishermen have purchased fishing lures from a number of manufacturers. They are mail order buyers who enjoy hunting, camping and other outdoor activities, also.

Cost: $80/M

Selections: State/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245


DIRECT Listline

Publish E-Mail Subscribers This list names 22,000 multi-platform users who are involved with print and Web communication. They have opted-in to receive third-party e-mail transmissions.

Cost: $275/M

Selections: Type of business, level of responsibility, primary job function, hardware, software, operating system, dollar value of equipment, materials produced at location, number of employees

Contact: IDG Communications List Services, 508-370-0808

Blackstocks.com African-American File This file contains the names of 415,000 African-American investors who have shown an interest in shopping online. All of these e-mail addresses have been opted in.

Cost: $200/M

Contact: VentureDirect Worldwide, 212-655-5289

Seranade Music Catalog The list identifies 44,000 people who purchased audio and video products.

Cost: $90/M

Selections: Gender, source, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

PaperDirect Statement Program Some 180,000 thousand billing statements go out each year with ads enclosed in the envelope. This company supplies business stationery products.

Cost: $65/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Windows NT Magazine A 26,094-name file identifies systems administrators with titles such as telecom manager, database administrator and network manager. They have paid $39.95 to receive this monthly publication.

Cost: $225/M

Selections: Total foreign subscribers, geographic, industry/function, products used, number of computers, operating system, NT applications

Contact: Edith Roman Associates Inc., 914-690-9000

International Executive Master File This file names nearly half a million professionals from around the world who receive Sterling Publications’ business-to-business or science materials.

Cost: $195/M

Selections: U.S./Canadian subscribers, country/geography, job function, industry, title

Contact: Media Management Group, 609-275-0050

Pzaz.com Online These 45,184 customers identified on this file have participated in an online survey/sweepstakes. This list is opted-in. The site appeals to girls, ages18 to 24, who are shopping for special-occasion dresses and accessories.

Cost: $200/M

Contact: VentureDirect Worldwide, 212-655-5289

Pradco Outdoor Brands These 6,796 fishermen have purchased fishing lures from a number of manufacturers. They are mail order buyers who enjoy hunting, camping and other outdoor activities, also.

Cost: $80/M

Selections: State/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245


DIRECT Listline

Converting Magazine There are 3,000 manufacturing decision-makers named on this file. They work in an industry in which paper, paperboard, plastic, film and foil materials are converted into flexible packaging, tapes, office products and other items.

Cost: $95/M

Selections: Acquisition source, business type, buying authority, CD-ROM/Internet access, Canadian names, converting process type, number of employees, job function, PC user, recency, state/province/SCF

Contact: Cahners Business Lists, 847-390-2329

JobsOnline.com This opt-in e-mail list identifies 150,000 people who registered at JobsOnline.com, a site for job seekers.

Cost: $200/M

Selections: Job field and type, gender

Contact: VentureDirect Worldwide, 212-655-5289

Lifestage Events Database There are 4.5 million names in this file. These individuals are about to make a major change in their life, such as starting a business, changing occupations, retiring, getting married, graduating from high school or college, buying a home, moving or a host of other changes.

Cost: $65/M

Selections: Last-six-month hotline, gender, income, telephone, lifestyle, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-732-7089

National Newspaper Association MGI Lists has been chosen to manage this list of 9,030 members. These individuals belong to this not-for-profit trade association that represents the owners, publishers and editors of community newspapers in the U.S.

Cost: $225/M

Selections: Sector/state/SCF

Contact: MGI Lists, 703-706-0362


DIRECT Listline

Ice Fisherman This list names 27,665 sportsmen who enjoy all types of fishing and who purchase equipment and apparel through the mail.

Cost: $80/M

Selections: State/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Music Lovers Database This 13.4-million-name file identifies consumers who are known to purchase CDs through the mail.

Cost: $70/M

Selections: Last-six-month hotline, age, gender, income, mail order buyer, recency, music type, state/SCF/ZIP

Contact: Walter Karl, a division of InfoUSA, 914-620-0700

Exceptional GOP Donors This is a 26,600-name list of individuals who have given more than $100 to organizations and candidates “who are determined to keep a Republican majority in Congress and reduce taxes,” according to the manager.

Cost: $95/M

Selections: E-mail, dollar selects, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000

America’s Remodelers Master File A 51,006-name list. It is comprised of construction-related business decision-makers who have responded to direct mail offers, subscribed industry-related magazines and attended trade shows.

Cost: $100/M

Selections: Annual sales volume, building activity, gender, telephone numbers, computer and software interest, special interest, state/SCF/ZIP

Contact: The Information Refinery: 201-529-2600


DIRECT Listline

Soft Surroundings A list identifying buyers who ordered bedding from this catalog during the last three months.

Cost: $120/M

Selections: Credit card, dollar amount spent, state/SCF/ZIP

Contact: Mokrynksi & Associates Inc., 201-487-8181

Family Handyman Magazine This file names 1.05 million subscribers. These individuals are do-it-yourselfers, many of whom are female.

Cost: $90/M

Selections: Monthly hotline, monthly COA, gender, gift giver/recipient, last-six-month expires, Canadian active subscribers, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Pet Owners Database The list identifies 11.5 million households with pets. There are many sources for this file.

Cost:

Selections: Cat/dog owners, last-six-month buyers, telephone numbers, age, auto, state/SCF/ZIP

Contact: Walter Karl Business & Consumer Lists, 914-620-0700

Sports & Coaching Packs Some 75,000 of these card decks are mailed to coaches who received Prentice Hall’s reference books. Titles include “Coaching & Motivation” and Games to Keep Kids Moving.”

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Industry Standard Newsletter List IDG Communications has become the manager of the electronic subscriber e-mail list. These 126,000 people subscribe to 14 Industry Standard newsletters, including Media Grok, Stock Grok, The Intelligencer, The Daily News, Net Law, Market Movers and Net Returns. They have given permission to receive third-party transmissions.

Cost: $300/M; transmission fee, $115/M

Selections: Newsletter

Contact: IDG communications, 508-370-0808

Kovels on Antiques and Collectibles American List Counsel has been chosen to manage this 111,180-name file. These subscribers pay $24 a year for the newsletter, which informs subscribers about pricing on antiques from porcelain mantel clocks to Schwinn Phantom bicycles.

Cost: $95/M

Selections: Last-one-, last-three-month and quarterly hotlines, paid subscribes, direct to publisher, source, gender, e-mail, state/SCF/ZIP

Contact: American List Counsel, 908-904-6217

Helen of Troy Cosmetic Buyers A list that identifies 112,950 individuals who purchased personal-care products during the last 12 months from this infomercial.

Cost: $90/M

Selections: State/SCF/ZIP

Contact: Venture Direct Worldwide, 212-652-0845

Florida Living Magazine This file names 104,188 paid subscribers. This magazine is targeted toward Floridians who have the time and resources to explore the sights and heritage of the state.

Cost: $70/M

Selections: State/SCF/ZIP

Contact: AllMedia, 972-818-4060


DIRECT Listline

Reading Enthusiasts Database A 29.8-million-name database. These individuals are known to purchase books through the mail.

Cost: $70/M

Selections: Last-six-month hotline, age, gender, income, mail order buyer, recency, reading interest, state/SCF/ZIP, ZIP sequence

Contact: Walter Karl, a division of InfoUSA, 914-620-0700

DRTV Buyers in Mexico This list of 5,314 people purchased merchandise during the last 13 months. They have responded to DRTV offers in their local language.

Cost: $250/M

Selections: Last-0-6- and last-7-12-month hotlines, category of product purchased

Contact: MLA Global Mailing Division, +(632) 566 6210

UNIX Users These 523,713 names are from the Internet & Technology Marketplace Database. These individuals have indicated that they are at technology sites with the UNIX operating system installed and in use.

Cost: $195/M

Selections: Industry, title, company size, operating system/network platform, products purchased/specified, hardware on-site, geography

Contact: Database Marketing Concepts, 516-218-0389

Early Childhood Pack This card deck goes to direct mail-sold buyers of Prentice Hall’s reference books and teaching guides for preschool teachers.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Outdoor Sportsmen of Alabama This list identifies 37,092 outdoorsmen who have paid for lifetime hunting privileges in the state.

Cost: $75/M

Selections: Birth year, state/SCF/ZIP

Contact: RMI Direct Marketing, 203-825-4638

Knight’s Ltd. Shoe Studio A file names 10,081 last-12-month buyers. Shoppers have ordered from this catalog which features modern and traditional shoes and handbags.

Cost: $105/M

Selections: Last-six-month hotline, credit card, dollar amount spent, size, state/SCF/ZIP

Contact: Mokrynski & Associates Inc., 201-487-8181

Mountain Sports and Living A list of former subscribers. More than 300,000 are named.

Cost: $85/M

Selections: Gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Textilebase International This file identifies 12,301 senior-level professionals in the textile industry around the world. These individuals are employed in fields ranging from raising wool to fashion design, and generally have purchasing and decision-making responsibility.

Cost: $340/M

Selections: Publications: Textile Month, Wood Record and Knitting International; geography; job function; process activity; company activity; reader profile

Contact: AllMedia, 972-818-4060


DIRECT Listline

CyberBuilders-SOHO A file identifying people who purchased Internet and intranet products to build their small businesses during the last 24 months. They are IT professionals, MIS directors and network administrators.

Cost: $150/M

Selections: Gender, business/home address, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

Pilot Getaways This list names 10,000 subscribers to this quarterly magazine. The publication covers places to visit in the West, including the best fly-in restaurants, lodging and activities.

Cost: $95/M

Contact: Names and Addresses Inc., 847-465-1500

Conservation & Wildlife Magazine Group A list that contains the names of subscribers to a composite of outdoor publications put out by state departments of Game and Fisheries. There are 394,000 subscribers identified. The magazines focus on hunting and fishing locations.

Cost: $75/M

Selections: Last-three- and last-six-month hotline, gender, publication, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-679-7000

Skyvision Package Inserts Some 60,000 inserts are slipped into packages ordered from this catalog annually. The packages contain satellite TV systems, parts and accessories.

Cost: $60/M

Contact: Chilcutt Direct Marketing, 405-478-7245


DIRECT Listline

TheSpark.com Worldata has been chosen as the new manager of this list, which contains the e-mail addresses of 850,000 registered users. They signed up to receive this online newsletter that caters to college students and young adults..

Cost: $60/M

Contact: Worldata, 561-393-8200

Transportbase International AllMedia International has been tapped as the new manager of this 50,000-name file. These individuals, who work in the road-transport field around the world and in the U.S., have purchasing and decision-making responsibility.

Cost: $340/M

Selections: Job type, geography

Contact: AllMedia International, 972-818-4060

NEBS Canada This list of last-12-month buyers identifies 65,989. Each listing identifies small businesses that have purchased business forms and products from this stationery-supply company. Personal contact names are not available.

Cost: $125/M

Selections: Third-quarter 1999 buyers, previous quarters, SIC codes, French/English language

Contact: Response Media Products Inc., 770-451-5478

Checks Unlimited Some 33,700 small businesses have ordered checks and accessories from this company.

Cost: $80/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

American Horticultural Society This list contains the names of 22,796 members of this 75-year-old society. These individuals are amateurs deeply involved in growing flowers, vegetables, trees, shrubs and lawns. They receive a bimonthly subscription to “The American Gardner.”

Cost: $90/M

Selections: Gender, SIC, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Heart of Cross-Stitch Festivals This list identifies the nearly 10,000 attendees to a week-long cross-stitch event. These attendees are women who enroll in needlecraft and cross-stitch classes and visit more than 100 booths selling supplies for these crafts.

Cost: $70/M

Selections: State/SCF/ZIP

Contact: Rubin Response Management Services Inc., 847-619-9800

Last Frontier Alaska Adventurers A file of 237,953 sportsmen who have purchased hunting and fishing licenses in Alaska.

Cost: $75/M

Selections: Date of birth, license type, state/SCF/ZIP

Contact: RMI Direct Marketing, 203-825-4638

Accutrend New Business Source American List Counsel Inc. has been chosen to manage this 1.5 million-name list. Accutrend gathers the nation’s new business registrations, including doing business as, sales tax filings, and incorporations.

Cost: $80/M

Selections: Last-one-, last-three- and last-six-month hotlines, home-based businesses, gender, industry/SIC, telephone numbers, e-mail, state/SCF/ZIP

Contact: American List Counsel Inc., 908-904-6205


DIRECT Listline

Cash & Prize Award Buyers-Australia These buyers have paid $30 to claim their guaranteed award. Nearly 10,000 names are available for the third quarter of 1999.

Cost: $175/M

Selections: Hotline, gender, state, postcode

Contact: J.R. Direct Response International, 1-604-940-0277

GOP Conservative Agenda Donors The file names 69,200 donors. They are informed about the Republican agenda.

Cost: $125/M

Selections: Charitable rate, telephone numbers, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000

Sports & Coaching Pack Some 75,000 people receive this card deck. They are direct mail-sold buyers of Prentice Hall’s coaching materials for coaching staffs from middle school through college.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Florida Specialty License Plate Owners This file names 23,515 Floridians who own license plates featuring the “Snook,” a famous fish found in the subtropical waters of Florida. In addition to their registration fee, these consumers pay an annual fee to own these unique plates.

Cost: $75/M

Selections: Date of birth, state/SCF/ZIP

Contact: RMI Direct Marketing inc., 203-798-0448

From the Sidelines/Proteam List Services Corp. has been tapped to manage this 169,500-name list of last 24-month buyers. This catalog features apparel and memorabilia of NFL teams and players.

Cost: $100/M

Selections: Last-three-, last-six- and last-12-month buyers, last-12-month inquirers, dollar amount spent, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-0042

Pharmaceutical Processing E-List The 5,945 individuals listed here gave permission to have their e-mail addresses used. They are subscribers to this publication.

Cost: $305/M; transmission fee, $95/M

Selections: Acquisition source, business type, buying authority, Canadian names, number of employees, recency, title, SIC, state/province/SCF

Contact: Cahners Business Lists, 847-390-2341

Checks Unlimited Mal Dunn Associates Inc. has been chosen to manage this 25,324-name file. These individuals purchased checks by direct mail during the last 12 months.

Cost: $65/M

Selections: 10/99 buyers, last-three- and last-six-month buyers, credit card buyers, multi-buyers, cash buyers, dollar amount spent, gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558


DIRECT Listline

LSA/Sports Enthusiasts Buyers This 3.6-million name list now includes the following selects: bicycling, boating/sailing, gold, skiing, sports memorabilia and tennis. The sources for this file are direct mail and lifestyle questionnaires.

Cost: $60/M

Selections: Age, bank card holders, dwelling type, gender, geography, homeowners/renters, income, length of residence, marital status, Nielsen codes, telephone number, presence of children, PRIZM codes, retail card holders

Contact: NCRI Ventures, division of NCRI List Management, 716-875-6300

Female Technology Executives This file, from the Internet & Technology Marketplace database, contains the names of more than 165,000 women who have indicated that they hold technology jobs. Some 77,000 of these listings include a telephone number. The I&TM database includes names from 26 publication and database sources.

Cost: $185/M

Selections: Industry, title, company size, operating systems/network platform, products purchased/specified, hardware on-site and geography

Contact: Database Marketing Concepts, 516-218-0389

Music Educators This card deck is mailed to 75,000 recipients of Prentice Hall reference books, such as “Tune In!”, “Music Smart,” and “Teaching the Elementary School Chorus.”

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

Nothin’ But Hoops These 89,000 people purchased from this catalog during the last two years. The book is the official catalog of the NBA and features apparel, collectibles, sporting goods and gift items relating to NBA teams and players.

Cost: $100/M

Selections: Last-three-, last-six- and last-24-month buyers, last-12-month inquirers, dollar amount spent, gender, state/SCF/ZIP

Contact: List Services Corp., 203-791-4454


DIRECT Listline

CE Pro This magazine, put out monthly by EH Publishing, combines the subscribers from Custom Home Electronics and H.A. Pro. This file names 27,867 subscribers. These individuals are professionals who design, install, purchase and sell products and services for home video, lighting, audio and other home systems.

Cost: $100/M

Selections: state/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

Publibase–Executives in Scandinavia This new list identifies more than 120,000 professionals from Denmark, Finland, Norway and Sweden.

Cost: $255/M

Selections: Gender, telephone and fax numbers, presence of e-mail, country/geography, job function, industry

Contact: Media Management Group, 609-275-0050

IT Recruiter This 16-page newsletter has 5,300 subscribers. It is put out by Pinnacle Publishing.

Cost: $175/M

Selections: State/SCF/ZIP

Contact: Rubin Response Management Services Inc., 847-619-9800

PaperDirect PIP Some 480,000 package inserts are slipped into packages containing letterhead, business cards, brochures or other similar products.

$60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

North & South A file of 42,000 subscribers to this magazine that offers history buffs information about the Civil War. Published seven times a year, the magazine features 100 pages of illustrations and articles often written by professional historians.

Cost: $100/M

Selections: Gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

ActiveWeb Developer This list identifies 2,600 subscribers, trials and expires to this 16-page monthly newsletter. These individuals are Web developers who use Microsoft’s suite of Web tools.

Cost: $500/flat

Selections: State/SCF/ZIP

Bookstores Database This list, which names 34,290 bookstore executives also identifies more than 26,000 locations.

Cost: $66/M

Selections: Title, telephone numbers, gender, store type, e-mail, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Current Inc. Catalog Blow-In This Blow-in and bind-in program is newly managed by Leon Henry Inc. Some 31.4 million go out each year. The Current package insert program is also newly managed.

$35/MM

Contact: LH Management Division, Leon Henry Inc. 914-723-3176


DIRECT Listline

Mutual Funds Online-Registrants These 182,120 Internet users have registered on the Mutual Funds magazine Web site.

Cost: $155/M

Selections: Gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Woodworking Tools & Supplies This file names more than 128,000 people who purchased from the Trend-Lines catalog in the last 12 months. This catalog provides woodworking professionals and enthusiasts with tools and supplies.

Cost: $90/M

Selections: Last-one-, last-three-, last-six- and last-13-24-month buyers, last-six and last-12-month inquiries, gender, dollar amount spent, multi-buyers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Popular Home Automation A list identifying 9,427 subscribers. These individuals read this “How to Guide to Home Technology, published six times a year by EH Publishing Inc.

Cost: $100/M

Selections: state/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

DMB Credit Card Holders This master file names 2.5 million active card holders. These individuals are moderate-income consumers who are generally direct mail responsive.

Cost: $80/M

Selections: Last-one- and last-three-month hotlines, dollar amount spent, age, annual purchases, product, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Thomas Register E-Mail This file names 659,893 on-line members. These individuals, at-business address, rely on Thomas Publishing’s information products, performing searches from a data warehouse of more than 158,000 companies; 63,000 products and service classification headings; and 130,000 brand names. All those listed have opted in.

Cost: $275/M

Selections: Canadian, international, job function, industry

Contact: MetaResponse Group, 561-219-9422

InfoWorld Electric E-Mail A file that identifies 38,000 IT professionals. They are subscribers to the print and online versions of InfoWorld magazine.

Cost: $25/M; transmission fee, $125/M

Selections: Primary job function, primary business activity, purchasing influence for hardware and software, number of employees, operating system and others.

Contact: IDG Communications List Services, 508-370-0808

New Choices Living Even Better After 50 This magazine features articles on health, finance and travel for men and women who are age 50 and over. More than half a million subscribers are identified on this list.

Cost: $85/M

Selections: Monthly hotline, gift giver recipients, monthly COA, Canadian, last-six-month expires, datamatch/enhanced, change of address, gender, source, state/SCF/ZIP, ZIP+4

Contact: Mal Dunn Associates Inc., 914-277-5558

Canadian Executive Master File A file of 12,725 Canadian recipients of more than 40 Sterling publications. They are top- and middle-level executives who “have requested these publications to become aware of new technologies for their Canadian-based businesses.

Cost: $150/M

Selections: Gender, province, job function, industry, title

Contact: Media Management Group, 609-275-0050


DIRECT Listline

American Homeworkers Opportunity Buyers A 6,902-name list identifies people who work from home. They have paid $42 to participate in American Homeworkers home moneymaking program. The source is 100% direct mail.

Cost: $90/M

Selects: Gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc, 914-277-5558

Production/Design Developers This new list contains the names of subscribers to two publications from Helmer’s Publishing, ID Systems and Desktop Engineering. There are more than 118,000 names in the master file.

Cost: $120/M

Selections: Production design, telemarketing, state/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

Science Teachers This card deck is mailed to 75,000 recipients of direct mail-sold buyers of Prentice Hall reference books on science.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

Sports Endeavors Blow-In Inserts are blown in to 14.4 million catalogs each year. The catalogs include Eurosport, Acme Soccer and Great Atlantic Lacrosse Co.

Cost: $30/M

Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

Aebion Diet Patch Buyers USA A 134,464-name file. These individuals spend between $32 and $62 for this product.

Cost: $100/M

Selections: September-October hotline, August hotline, gender, state

Contact: J.R. Direct Response International, 604-940-0277

Electronic House Magazine This list identifies 14,035 paid subscribers to this publication, which covers home automation and advanced home electronics.

Cost: $100/M

Selections: State/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

Fishing and Hunting News The list names 87,200 subscribers. These individuals receive this publication 22 times a year. Nine editions are published.

Cost: $85/M

Selections: Last-one-, last-three-, and last six-month hotlines, source, recency, telephone numbers, state/SCF/ZIP

Contact: Media Marketplace Inc., 215-968-5020

PGA Tour Partners Club A 108,000-name file. Those listed subscribe to PGA Tour Partners–the club’s magazine–and have purchased apparel, books and collectibles by mail.

Cost: $110/M

Selections: Gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

International Autosport These buyers ordered from this upscale catalog during the last 12 months. The catalog features car accessories and upgrades as well as electronic buyers, knives, weekend apparel and gifts.

Cost: $115/M

Selections: Last 30-day, last-three- and last-six month buyers, dollar amount spent, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Advanced Dentistry This is a new list that identifies more than 10,000. This annual publication is read by heads of dental departments, dental surgeons, peridontists and dental purchasing executives, among others.

Cost: $215/M

Selections: country/geography, title

Contact: Media Management Group, 609-275-0050

Mitsubishi Electronics Buyers A file of 192,105 last 12-month buyers. These individuals have spent $500 or more to purchase the latest in audio-visual products such as state-of-the-art color TVs, Web TVs and VCRs.

Selections: Last-three and last-six-month buyers, computer/electronic offer, gender, multibuyers, dollar amount $1,000+ dollar amount, product, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Fitness Systems These 20,289 individuals have made a purchase from Fitness System’s catalog of supplement formulas within the past six months. The audience tends to be between 21 and 36 years of age. This list is newly managed by Loring Direct Response.

Cost: $85/M

Selections: State/SCF/ZIP

Contact: Loring Direct Response, 914-708-0100


DIRECT Listline

1-800 Postcards This list, which is new to the market, includes 13,513 purchasers/inquirers of short-run postcards, such as sales and marketing professionals, media directors, graphic designers and others.

Cost: $105/M

Selections: Gender, state/SCF

Contact: AllMedia, 972-818-4060

1-800 Flowers Internet Buyers These 280,000 goods and services buyers have purchased flowers and other gifts via the Internet. Many of them are married homeowners.

Cost: $125/M

Selections: One-, three- six-month hotline, order amount, occasion, last purchase, gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Real Estate Professionals The Brownstone Publishers master file contains 11,500 residential and 12,855 commercial real estate professionals, including owners, managers, managing agents, attorneys, brokers, investors, and others

Cost: $125/M

Selections: Publication select, geography, expires/cancels, prospects

Contact: PCS Mailing List Company, 978-532-7100

Fitness Systems These 20,289 individuals have made a purchase from Fitness System’s catalog of supplement formulas within the past six months. The audience tends to be between 21 and 36 years of age. This list is newly managed by Loring Direct Response.

Cost: $85/M

Selections: State/SCF/ZIP

Contact: Loring Direct Response, 914-708-010


DIRECT Listline

Windows NT Magazine–Consultants These 10,944 individuals include active subscribers, recent expires, and trial subscription recipients in the U.S. (Foreign subscribers – 1,980 of them – are also available.) Each of the active subscribers has paid $39.95 to receive this publication. All names are direct mail generated.

Cost: $225/M

Selections: Geographic, industry/function, products used/authorized, number of computers, operating systems, NT applications

Contact: Edith Roman Associates, 914-620-9000 ext. 684

American Banker American List Counsel has been named manager of the American Banker file, a 13,926 active subscriber list. Recipients of this daily pay $800 a year to receive it.

Cost: $165/M

Selections: Business types, titles, gender, state/SCF/ZIP

Contact: American List Counsel, 800-ALC-LIST

Financial Executives Network The 43,665 executives on this list participate in electronic commerce, and use the FEN site to gain services and financial information. More than three thousand Canadian names have been segmented and are now available.

Cost: $95/M

Selections: Title, telephone, state/SCF/ZIP

Contact: NameFinders, 415-955-8595

Ailment Sufferers Database The 20,257,614 individuals on this list have very specific maladies. The list contains home addresses for all of them.

Cost: $105/M

Selections: State/SCF/ZIP

Contact: Walter Karl, 914-732-7089


Direct Listline

Culinary Trends This brand new list features 5,000 active subscribers who devour each issue of this food service and restaurant industry trade publication. The publication is geared towards working chefs, caterers, general managers and food and beverage directors of hotels and restaurants.

Cost: $100/M

Selections: state/SCF/ZIP

Contact: Statlistics, Inc., 203-778-8700

Printing Impressions This file is now managed by Media Management Group. The list consists of 85,908 subscribers to North American Publishing Co.’s Printing Impressions, and goes to decision-makers in the printing, publishing, and allied graphic arts industries.

Cost: $115/M

Selection: phone numbers, presence of email, job function, business type, sales volume, gender

Contact: Media Management Group, 609-275-0050

Alabama Bird Hunters These 58,960 individuals hold licenses to hunt several types of birds in Alabama. Other interests include clay shooting, fishing, camping, and wildlife organizations.

Cost: $75/M

Selections: Age, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Medical Design Technology E-List This 14,424-name file contains e-mail addresses of design engineers, entineering managers and other industry professionals that purchase materials, components, equipment and services in their field.

Cost/$250/M

Selections: Acquisition source, business type, buying authority, Canadian names, CD-ROM access, employee size, Internet access, job function, one per location, PC user, recency.

Contact: Cahners Business Lists, 800-323-4958


DIRECT Listline

Cash & Prize Award Buyers – Australia This file of 9,910 individuals have each paid US$30 to claim a guaranteed award. The list is entirely direct mail sourced.

Cost: $175/M

Selections: Hotline, gender, state, postal code

Contact: J.R. Direct Response International, 604-940-0277

PC Zone/Mac Zone — SOHO These 200,614 individuals own emerging businesses, and are ideal candidates for state-of-the-art hardware offerings, time management products, mobile computing peripherals, and accounting tools. The list is entirely direct mail sourced, and respondents have an average purchase amount of $400.

Cost: $145/M

Selections: Last three-, six-, and 12-month buyers, hotline, gender, home office, small business, computer platform, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

NetObjects Web Developers & Designers International The 14,778 Web site developers and designers in this file have downloaded trial versions of NetObjects software and purchased Web site authoring tools.

Cost: $225/M

Selections: Operating systems, geography, company size, job function

Contact: Database Marketing Concepts, 516-218-0389

Emerging Markets Database All 152,800 international executives on this list are senior-level decision markers stationed in 23 emerging-market companies, including South American, Eastern European, Middle Eastern, and Pacific Rim locations.

Cost: $250/M

Selections: Country, job function, industry, corporate nationality

Contact: Information Marketing Services Inc., 703-821-8130


DIRECT Listline

American Horticultural Society Mal Dunn Associates is now the manager of this 22,796-member file. These individuals are “advanced amateurs” who grow flowers, vegetables, trees, shrubs and other vegetation. Most own gardens with at least one acre of land.

Cost: $90/M

Selections: Gender, state/SCF/ZIP

Contact: Mal Dunn Associates, Inc., 914-277-5558

Lion Brand Yarn This yarn direct marketer has just updated its file, and now offers 67,700 mail order buyers and paid inquirers. Almost all the individuals on this list are female.

Cost: $90/M

Selections: 24-month buyers/inquirers, one-11-month recency, state/SCF

Contact: AllMedia, 972-818-4060

CDSXPRESS Moves This database of new movers is now under the management of Media Marketplace. New movers are sourced from subscription transfers, membership address changes, and other sources.

Cost: $90/M

Selections: One-, three-, six-month hotline, special interests, Canadian new movers, gender, state/SCF/ZIP

Contact: Media Marketplace, Inc., 215-968-5020

Publish Magazine Card Pack This deck will go to 50,000 individuals that use and manage graphics, pre-press, and Web and print application electronic publishing applications. The January deck closes December 18.

Cost: $2,000 for a four-color, two-sided card

Contact: Simon Direct, 732-651-7222


DIRECT Listline

Windows NT Magazine Corporate Managers, This file contains 25,164 total U.S. subscribers, including recent expires and trial subscribers. They receive a monthly publication that covers software, hardware, and peripherals for Microsoft’s operating system.

Cost: $225/M

Selections: Foreign subscribers, geographic, industry/function, products used/authorized, number of computers, operating system, NT applications

Contact: Edith Roman, 914-620-9000 ext. 684

Industrial Product Bulletin E-List These 46,713 readers receive this industrial manufacturing trade publication. These names have e-mail addresses available for rental.

Cost: $250/M

Selections: Geographic, title, buying authority, employee size, business type

Contact: Cahners Business Lists, 800-323-4958

Business Forms, Labels & Systems The reader list for this twice-monthly trade publication has been awarded to Kroll Direct Marketing Inc./Media Management Group. There are 9,344 active subscribers, many with phone numbers appended.

Cost: $125/M

Selections: Presence of e-mail, job function, industry select, sales volume, gender, state/SCF/ZIP

Contact: Media Management Group, 609-275-0050

PNBI Systems Integrators This new list, from the Post-Newsweek Business Information Systems Integrator, is created from the following trade shows and publications: Government Computer News, Reseller Management, FOSE Attendees, Washington Technology, Tech Capital, Government Computer News State and Local, and Government Windows NT.

Cost: $125/M

Selections: Systems Integrators, State/SCF/ZIP

Statlistics, Inc. 203-778-8700


DIRECT Listline

Venture Capital Zone This list of executives that provide venture capital for the technology industry now features 6,322 Canadian names. Suggested uses include travel packages, car rental services, credit card offers, business planners and financial newsletter and publication offers.

Cost: $125/M, $175/M Canadian

Selections: Telephone number, fax number, Canadian names, gender, state/SCF/ZIP

Contact: Name Finders Inc., 415-955-8595

Museums Los Angeles Ride-Along Inserts can ride along in a sealed 5 1/2″ x 8 1/2″ polybag along with Museums Los Angeles, a guide to the city published by Museums magazine. One hundred fifty thousand copies will be distributed in April and November 2000, with close dates of March 1 and September 10, respectively.

Cost: $65/M

Contact: LH Management Division, 914-723-3176

Grandparents Database These 98,395 households are made up of consumers aged 65 and over that have grandchildren they either live or regularly correspond with.

Cost: $70/M

Selections: Telephone numbers, income, date of birth, age, homeowner, credit card, state/SCF/ZIP

Contact: Walter Karl Business & Consumer Lists 914-620-0700

Advertising Agencies Database This file is made up of 36,424 executives at 5,912 locations. “Four A” agencies are selectable, as are billing and executive functions.

Cost: $66/M

Selections: Executive title/function, company size, phone number, gender, billing, function, state/SCF/ZIP

Contact: American List Counsel, Inc., 908-574-4300


DIRECT Listline

Grand Ole Opry This list identifies 112,000 people who purchased tickets, tours and merchandise from the Opry during the last 12 months.

Cost: $95/M

Selections: Last-24-month buyers, multibuyers, gender, state/SCF/ZIP

Contact: American Marketing & Communications Corp, 301-738-5787

New Mover Profiler A file of 33 million recently relocated householders. They reported their new addresses to creditors.

Cost: $65/M

Selections: Last-one-, last-three- and last-12-month movers, gender, birth date, child’s age, presence of children, credit card, education, estimated age, ethnic, gender, home value, income, marital status, mail order, owner/renter, telephone numbers, by category, such as bank credit card, do-it-yourselfers, donors (by type), ethnicity and others, state/SCF/ZIP, ZIP+4

Contact: American List Counsel Inc., 908-904-6074

North American Fishing Club The list names 81,000 lifetime members of this club. They have paid $300 for their membership to receive a subscription to “North American Fisherman” and a membership certificate as well as invitations to special events and other benefits. A list of the North American Hunting Club is also available.

Cost: $150/M

Selections: State/SCF/ZIP

Contact: Millard Group, 603-924-9262

Heavy Metal Magazine Blow-In Inserts may be blown or bound into this adult fantasy magazine. Some 200,000 go out nine times a year.

Cost: $38/M bind-in; $30?M blow-in

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Landscapers Supply Corp. A 46,000-name file of people who have made a purchase in the last 12 months. These mail order buyers are small-business owners.

Cost: $90/M

Selections: Last-24-month buyers, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Men’s Health Advisor This list identifies the 34,000 subscribers to this monthly newsletter. This publication is targeted to men age 55 and older.

Cost: $95/M

Selections: 30-day and quarterly hotlines, state/SCF/ZIP, ZIP+4

Contact: List Services Corp., 203-743-2600

Neighborhood Hotfile This file names 300,000 new homeowners. The list is compiled from deeds and mortgage information filed with county clerks.

Cost: $200/M

Selections: Monthly, quarterly and last-12-month new homeowners, gender, type of mortgage and other loan information, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-620-0700

School Librarians Deck This card deck is mailed to 50,000 librarians who purchased Prentice Hall’s teaching resource guides, instructional materials and professional reference books.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Beech-Nut Baby Foods A file of 1.4 million first-time parents who responded to a variety of direct mail coupons and sweepstakes offers from Beech-Nut Nutrition Corp.

Cost: $80/M

Selections: Average quarterly hotline, babies’ ages, state/SCF/ZIP

Contact: Rubin Response Management Services Inc., 847-619-9800

1-800 Postcards This list contains the names of 1999 buyers/inquirers. These individuals are from large and small company sales and marketing professionals, ad agencies, marketing managers, account executives and others. They are interested in or bought full-color postcard printing and postcard stickers for promoting their products and services.

Cost: $105/M

Selections: Gender, SCF/state

Contact: AllMedia, 972-818-4060

Internet Business Strategist This list, which comes from The Industry Standard, names 112,000 senior-level executives. They are subscribers to this weekly publication about the Internet industry.

Cost: $185/M for computer-related offers; $100/M for non-computer-related offers

Selections: Job title, primary business, gender, home/business, utilization of Internet and Internet development spending, state/SCF/ZIP

Contact: IDG Communications List Services, 508-370-0826

Math Teachers Pack Some 50,000 of these card decks go out to these teachers who purchased books with titles such as, “Hands on Math,” “Ready to Use Math Games & Activities” and “Hooked on Algebra.”

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

NRI Master File This 147,000-name list identifies people who inquired about distance-education programs over the last 12 months. These individuals are looking for diplomas and degrees in computer programming, as well in other technical areas.

Cost: $80/M

Selections: Last six- and last-24-month inquiries, course, state/SCF/ZIP, ZIP+4

Contact: List Services Corp., 203-743-2600

Insurance Company Executives This list identifies all executives and insurance companies. More than 13,000 executives are named.

Cost: $60/M

Selections: Companies, type of insurance, title, telephone and fax numbers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

IT/IS Managers This group of more than 41,000 subscribe to Windows NT magazine. These MIS, networking, LAN and programming professionals subscribe to this monthly magazine, which details the latest software, hardware and peripherals for Microsoft’s most advanced operating system.

Cost: $225/M

Selections: Foreign subscribers, industry/function, products used, number of computers, operating system, NT applications, state/SCF/ZIP

Contact: Edith Roman Associates Inc., 914-620-9000

Disc Makers The list identifies more than 87,000 people who purchased audio CDs or inquired about them in the last 12 months. Disc Makers is a CD and cassette manufacturer that sells these products direct.

Cost: $110/M

Selections: Total buyers/inquirers, last-24 and last-36-month buyers/inquirers, male and female buyers/inquirers, gender, state/SCF/ZIP

Contact: Kroll Direct Marketing, 609-275-0050


DIRECT Listline

Star Struck These buyers purchased from this sports catalog in the last six months. The catalog features officially licensed sports apparel for more than 650 teams.

Cost: $95/M

Selections: Last-three- and last-six-month buyers, last-six-month catalog inquiries, gender, dollar amount spent, sport, product, state/SCF/ZIP

Contact: Edith Roman Associates Inc., 914-620-9000

Entrepreneurs Home Office Network The file names nearly half a million people who registered to receive advice over the Internet about venture capitalist money to fund ideas.

Cost: $95/M

Selections: Job titles, gender, participants, inquirers, telephone and fax numbers, state/SCF/ZIP

Contact: AllMedia, 972-818-4060

Natural Living Today This is a list of 22,000 subscribers to this bi-monthly magazine. The publication covers health foods, vitamins, organically grown products, naturally based cosmetics, health spas, herbalists and alternative healers.

Cost: $100/M

Selections: State/SCF/ZIP

Contact: Mal Dunn Associates, 914-277-5558

WNET-Channel 13 This file identifies 305,000 active members and donors to New York City’s public television station. The list contains the names of viewers from New York, Connecticut and New Jersey.

Cost: $95/M

Selections: Last-three and last-six month hotlines, gender, Jewish surname, state/SCF/ZIP

Contact: Coolidge List Marketing, 212-997-2424


DIRECT Listline

Ford Pickup Truck This file contains the names of 130,000 people who purchased from a catalog.

Cost: $85/M

Selections: Requesters, vehicle, last-30-day hotline, recency, state/SCF/ZIP

Contact: McCarthy Media Group Inc., 312-431-1080

Hometime How-to Video Buyers A 52,000-name last-12-month buyers file

Cost: $85/M

Selections: Last six-month hotline, last-six month Internet buyers, video categories, gender, multi buyers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

PNBI Storage Product Buyers This list identifies more than half a million subscribers and attendees to publications and seminars

Cost: $125/M

Selections: Storage product buyers, state/SCF/ZIP

Contact: Statlistics, 203-778-8700


DIRECT Listline

NetworkWorld E-Mail Names IDG Communications List Services has been appointed as manager of this 65,000-name list. The file is build from the subscribers to the print version of NetworkWorld magazine, who have given permission to receive third-party e-mail transmissions.

Cost: $275/M; transmission fee, $125/M

Selections: Business activity, job function, value of network equipment and services, number of sites for which subscriber has purchasing influence, number of servers/clients/LANs, purchasing involvement, hardware platforms installed, company revenue

Contact: IDG Communications List Services, 508-370-0808

PNBI State Government Employees This file identifies more than half a million subscribers and/or attendees to a number of publications and trade shows.

Cost: $125/M

Selections: State government employees, state/SCF/ZIP

Contact: Statlistics, 203-778-8700

Sales and Marketing Executives A list containing the names of these executives from the Internet and Technology Marketplace database. These 127,000 names come from 25 subscriber and database sources.

Cost: $185/M

Selections: Job function/title, industry, number of employees, products purchased/specified, equipment on site, operating system, network environment, hardware on site, network protocol, geography

Contact: Database Marketing Concepts, 516-218-0389

PGA Tour Partners Club A 100,000-name file. These individuals are subscribers/member so the this club and buy products such as apparel, books and collectibles.

Cost: $110/M

Selections: Gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Childrens Personalized Products Response Media Products Inc., has been awarded management of a list of more than 101,030 names. These individuals purchased personalized items for children.

Cost: $75/M

Selections: Monthly and quarterly hotlines, gender, state/SCF/ZIP

Contact: Response Media Products Inc., 770-220-5048

Pro Business Opportunity A 20,000-name monthly hotline is now available. These individuals have responded to direct mail and telemarketing offers to make money.

Cost: $90/M

Selections: Telemarketing, recency, e-mail/CD-ROM, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-278-1351

Cryer Creek Kitchens This file identifies nearly 35,000 catalog buyers. This catalog, a subsidiary of Collin Street Bakery, carries cakes, pies and cookies.

Cost: $90/M

Selections: 1996, 1997 and 1998 catalog buyers, gender, dollar amount spent, gift/personal use, multi buyers, payment method, business address, state/SCF/ZIP

Contact: American List Counsel Inc., 908-904-6228

Destination 2000 Donors The list names 24,134 contributors to Republican candidates and campaigns.

Cost: $85/M

Selections: Telemarketing, state/SCF/ZIP

Contact: Pinnacle List Co., 703-379-4394


DIRECT Listline

Road Runners Club of America Mal Dunn Associates Inc. has been appointed as manager of the 93,000-name club list. These members joined the group for between $12 and $30 a year and receive “Footnotes,” a quarterly magazine.

Cost: $75/M

Selections: Gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

BMG Internet-Sourced Customers A 1.5-million name list of music club members and buyers who have signed up via the Web. Almost 1 million have placed orders at the BMG Web site.

Cost: $105/M

Selections: Postal addresses, income, listening preferences, age

Contact: American List Counsel, 908-904-6230

Jo-Ann Stores Inc. Buyers This file, of 4.7 million people who purchased fabrics and crafts in the last 15 months is updated twice a month. These buyers signed up at their local store to receive promotional sale flyers featuring fashion and home-decor, sewing, quilting and crafts.

Cost: $55/M

Selections: Last-one-, last-three-, last-six- and last-12-month buyers, Canadian buyers, store number, recency, state/province, SCF/ZIP

Contact: AllMedia, 972-818-4060

Chemical Equipment E-List These 13,115 subscribers to this publication have opted in to receive related e-mail advertisements. The file updated daily.

Cost: $250/M; transmission fee, $105/M

Selections: Acquisition source, business type, Canadian names, number of employees, recency, title, state/province/SCF/ZIP

Contact: Cahners Business Lists, 847-390-2341


DIRECT Listline

Collin Street Bakery These 615,019 individuals have purchased cakes within the last three years, including the bakery’s flagship Corsicana, TX fruitcake, from the Collin Street Bakery. The average customer’s age is 60+, and has a household income in excess of $50,000.

Cost: $90/M

Selections: 1998 catalog buyers, six-, three- and monthly hotline buyers, personal use buyers, gift buyers, Hispanic buyers

Contact: American List Counsel, Inc., 800-ALC-LIST

WNET – Channel 13 Members These 305,292 active members of WNET/Thirteen, a flagship public broadcasting station, are primarily based in the New York/New Jersey/Connecticut area. The file is derived from quarterly direct mail campaigns to donors, magazine and merchandise buyers, and on-air fundraising.

Cost: $95/M

Selections: Last three- last-six-month hotline, Jewish surname, state/SCF/ZIP

Syllabus This file consists of 127,964 subscribers to this controlled circulation education technology review. Subscribers include faculty members, technology leaders, and upper administration.

Cost: $100/M

Selections: Home/business address, state/SCF/ZIP

Contact: Statlistics, Inc., 203-778-8700

Firstbase UK’s Telecommunication Managers Firstbase, a file of more than 150,000 UK business firms (450,000 names of individuals), has segmented out 51,089 names of telecommunications managers at their business addresses.

Cost: $240/M (mail) $360/M (telemarketing)

Selections: Title, industry, employee size, geography/UK region

Contact: Database Marketing Concepts, 516-218-0389


Direct Listline

International Collector’s Society This list of 1.2 million buyers of collectibles and memorabilia is available for the first time. These enthusiasts revel in their accumulations of stamps, trading cards, holiday ornaments, coins, and other items.

Cost: $90/M

Selections: Last-12-month buyers, monthly hotline, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Beech-Nut Baby Foods This list of more than 1.4 million baby food buyers is now managed by Rubin Response Management Services. It is made up of parents that have responded to direct mail coupons and sweepstakes offers from Beech-Nut Nutrition Corp., as well as people that have attended trade shows and baby fairs.

Cost: $85/M

Selections: Babies’ ages, state/SCF/Zip

Contact: Rubin Response Management, 847-619-9800

Active Seniors These 150,000 Golden Agers have completed surveys indicating their enthusiasm for travel, investment, self-improvement, and longevity. Telemarketing is permitted to this file.

Cost: $65/M

Selections: Age (either exact date of birth or range), gender, credit card, dwelling type, home ownership

Contact: Loring Direct Response, 914-708-0100

Crosswords Club These 90,000 puzzle enthusiasts receive crossword puzzles by mail. Half have joined on their own, while the other half received subscriptions as a gift. The average age within this file is 60.

Cost: $80/M

Selections: Active subscribers, gift givers, gift recipients, gender, state, zip code

Contact: Edith Roman Associates, 800-223-2194 ext. 734


DIRECT Listline

International Home-Shopping Seniors This 87,700-name file of last-12-month buyers is enhanced by Experian data each month. These individuals, who are over 55, have purchased from International Home Shopping.

Cost: $70/M

Selections: Last-three- and last-six-month hotlines, age, credit cards, gender, household income, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-679-7655

Federated Stores Enhanced Master File The list identifies 1.5 million retail cardholders.

Cost: $90/M

Selections: Fundraising catalog, computer owners, presence of children, adult age, household income, ethnic/religious background, state/SCF/ZIP

Contact: SpeciaLists Ltd., 201-865-5800

Office Managers–Firstbase UK More than 60,000 names are listed at-business address. Firstbase has 150,000 companies in this database covering the United Kingdom business market.

Cost: $240/M

Selections: Telephone numbers, title, industry, number of employees, geography/UK region

Contact: Database Marketing Concepts, 516-218-0389

Law Journal Seminars Press A file containing the names of more than 120,000 lawyers, legal executives and professionals who purchased legal books and newsletter subscriptions or attended seminars and workshops.

Cost: $100/M

Selections: Branch of law, business address, gender, special interest, state/SCF/ZIP Contact: Venture Direct Worldwide, 212-655-5145


DIRECT Listline

International Home Shopping This list is enhanced by Experian each month to include demographic and psychographic data. More than 400,000 last-12-month buyers are identified.

Cost: $70/M

Selections: Last-three- and last-six-month buyers, age, credit card, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-679-7655

Crosswords Club Subscribers Edith Roman Associates Inc. has been selected to manage this file as of Nov. 1. It contains the names of 12,428 subscribers.

Cost: $80/M

Selections: Gift buyers, gift recipients, gender, state/SCF/ZIP

Contact: Edith Roman Associates Inc., 914-620-9000

VC Bargain Business This list of buyers and inquirers names 89,500. These individuals use direct mail as a source to purchase software, information, office supplies, sales tools, training material and other products.

Cost: $80/M

Selections: May, June and July hotlines, business, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5145

White Flower Farm PIP Some 318,000 packages are mailed each year to gardening enthusiasts who purchase ornamental plants and flowering bulbs imported from around the world.

Cost: $60/M

Contact: Millard Group, 603-924-9262


Direct Listline

Crutchfield Consumer Electronics This list names 419,089 individuals who purchased in the last 12 months. These individuals have purchased name-brand electronic products.

Cost: $110/M

Selections: Gender, age range, presence of children, income, computer owners, homeowners, home value, education level, ethnic and religious background, publishing category subscriptions, fundraising category contributions, state/SCF/ZIP

Contact: The SpeciaLists Ltd., 201-865-5800

CIOs and VPs of IT/IS File The file identifies 75,852 technology managers from the Internet and Technology Marketplace database. This list is comprised of subscriber names from 25 individual publication and database sources.

Cost: $185/M

Selections: Job function/title, industry, number of employees, products specified/purchased, equipment on site, operating system, network environment, hardware on site, network protocol, state/SCF/ZIP

Contact: Database Marketing Concepts, 516-218-0389

Credit Card Activators Some 18 million individuals are listed here. Their names come from aggregated credit statistics and credit card activation data, indicating which individuals are most likely to activate new credit cards and actually use them.

Cost: $75/M

Selections: Last-90-day hotline, gender, age, income, length of residence, homeowners, children, retail card holders, upscale/premium card holders, monthly credit activity, multi-credit lines, mail order buyers by category, frequent flyers, state/SCF/ZIP

Contact: Focus USA, 201-489-2525

Nurses at Home Address This file of 2.9 million nurses is compiled from state license registrations.

Cost: $75/M

Selections: RNs, LPNs, type of nurse, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666


Direct Listline

National Law Journal This file identifies nearly 25,000 paid subscribers to this weekly tabloid, for lawyers.

Cost: $100/M

Selections: Business/home addresses, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5145

Savings & Loan Association Executives The list names more than 20,000 professionals. As intermediaries in the housing and mortgage market, savings and loan associations are involved in community economic development.

Cost: $60/M

Selections: Headquarters and branch locations, title, telephone and fax numbers, gender, function, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Pro Investor Hotline Master File The list contains the names of people who have expressed interest in investing in high-risk and high-reward opportunities.

Cost: $125/M

Selections: Monthly hotline, telephone numbers, recency, e-mail/CD-ROM, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Elementary Educators The card deck is mailed to some 200,000 recipients. These individuals have purchased Prentice Hall reference books, teaching resource guides and instructional material through direct mail.

Cost: $32/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

‘Winning’ Subscribers A file of last-12-month subscribers. This publication is “dedicated to the art of winning big money prizes,” according to the list manager.

Cost: $70/M

Selections: Last-three-month hotline, lottery and casino subscribers, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-679-7655

PC World This master file identifies more than 800,000 active subscribers.

Cost: $160/M

Selections: Actives at-business/home addresses, gender, last-three- and last-six-month hotlines, last-three-month change of address, last-six-month expires, Canadian subscribers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-904-6218

Mutual Funds Online Registrants A file of 182,000 Internet users who have registered on the Mutual Funds magazine Web site.

Cost: $155/M

Selections: Gender, sate/SCF/ZIP

Contact: Millard Group, Inc., 603-924-9262

Clearline Concepts Mail Order Buyers The SpeciaLists has been appointed manager of this 15,000-name September hotline file. These individuals have purchased products from bounce back inserts placed in outgoing packages of their purchases from various mail order catalogs.

Cost: $85/M

Selections: Last-60-day buyers

Contact: The SpeciaLists, 201-865-5800


DIRECT Listline

One Step Ahead ALC of New York has been chosen to manage the 487,000-name file of people who have purchased from the catalog in the last 12 months. ALC of New York is also managing the Leaps and Bounds catalog list from One Step Ahead and the One Step Ahead package insert program.

Cost: $95/M

Selections: Last-three-, last-six- and last 13-to-24-month buyers, last-six-month catalog requesters, age of children, dollar amount spent, credit cards, product, gender, state/SCF/ZIP

Contact: ALC of New York, 212-924-1300

Digital Publishing Solutions This is a file of 35,000 subscribers. The audience for this publication is digital printers and corporations seeking enterprise solutions and publishers.

Cost: $100/M

Selections: State/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5227

Girls’ Life Statement Insert Program This magazine mails more than 150,000 first-effort renewals and bills each month. Subscribers receive the magazine six times a year.

Cost: $55/M

Contact: MHI Media Management Division, 203-857-0770

Business Management Deck This card pack goes to 175,000 recipients of Prentice Hall business manuals, professional literature and reference books.

Contact: Prentice Hall Direct, 201-909-6461


Direct Listline

Manufacturing/Engineering Executives This database identifies more than 800,000 executives. These individuals are corporate officers, middle managers and production executives. U.S. telephone numbers are available on 100% of records.

Cost: $60/M

Selections: Companies, gender, title address, sales volume, company size, fax numbers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

International Home Shopping Enhanced A file names 473,000 last-12-month buyers. The list is Experian-enhanced monthly and includes demographic and psychographic data.

Cost: $70/M

Selections: credit card, gender, adult/child ages, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-679-7655

Florida Trend Magazine This 40,000-name list is updated monthly. September 1999 names are now available. This business publication covers developments, emerging economic trends and other business news.

Cost: $110/M

Selections: Expires, business/home addresses, demographics, state/SCF/ZIP

Contact: AllMedia, 972-818-4060

Edwin Watts Golf Shops This file of last-12-month buyers, identifies individuals who have ordered from this catalog in the last 12 months.

Cost: $105/M

Selections: Last-three- and six-month buyers, Last-three-, last-six- and last 12-month inquirers, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5227


DIRECT Listline

Page Turners A file containing the names of more than 800,0000 last-three-month hotline buyers who order books by mail.

Cost: $65/M

Selections: Age, credit card holders, number of children, dwelling type, gender, income, marital status, state/SCF/ZIP

Contact: NCRI Ventures, 716-875-6300

National Bankcard Applicants This file identifies 251,000 last-12-month paid applicants. These individuals have paid an average of $37.50 processing fee in order to obtain a secured Visa and Master card with a $300 to $5,000 credit limit.

Cost: $75/M

Selections: June, July and August hotlines, gender, telephone numbers, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-679-7655

Hale Indian River Groves A list of some 221,000 mail order buyers. These individuals purchase citrus fruit, candy, nuts and other products. They spend an average of $85 per order, according to the list manager.

Cost: $75/M

Selections: 1999 mail order buyers, gender, gift buyers, personal use, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-825-4615

Designer Checks Upscale Female Source This new list names 550,000 last-12-month buyers of these checks. The list has been appended with demographic data to reach those with incomes of $75,000 a year.

Cost: $65/M

Selections: Last three-month upscale female hotline, gender, check style source, dollar amount, multi-buyers, credit cards, lifestyle, recency, income, occupation, adult age, marital status, home ownership, mail order buyers, donors, presence of, gender, age and number of children, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558


DIRECT Listline

This New Home A two-week hotline selection is now available on this file. Some 732,000 names are listed for the last two weeks in September. The list is compiled from homeowners who mailed in address changes along with their bills.

Cost: $65/M

Selections: New homeowners, age, dwelling type, geography, income, Nielsen codes, Prizm codes

Contact: NCRI Ventures, 716-875-6300

Control Instrumentation This database identifies 159,000 technical and management professionals who have titles such as corporate manager, plant manager, system engineer, programmer and physicist. These individuals buy or recommend instruments for measurement, control data, acquisition and other areas.

Cost: $115/M

Selections: Job function, buyers of products, book buyers/course buyers, trade show/conference attendees, state/SCF

Contact: AllMedia, 972-818-4060

Ready for More Credit A file of monthly new first-time card holders

Cost: $70/M

Selections: Gender, monthly new bankcard and retail card, and female head of household, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0530

Finance & Accounting This card deck is mailed to 75,000 recipients. They are direct mail-sold buyers of Prentice Hall business manuals, professional literature, reference books and newsletters.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Brooks Brothers Catalog ALC of New York has been appointed list manager of the last-12-month buyers file.

Cost: $100/M

Selections: Last-three- and last-six-month hotlines, last 13-to-18- and last-19-to-24-months buyers, dollar amount spent, gender, state/SCF/ZIP

Contact: ALC of New York, 212-381-1722

Children’s Cancer Research Fund Novus Marketing Inc. List Management has been tapped to manage this 14,615-name list of donors. The fund is a nonprofit group dedicated to finding a cure for all children with cancer. These donors have contributed to direct mail appeals with an average donation of $11.95, according to the list manager.

Cost: $80/M

Selections: Gender, state/SCF/ZIP

Contact: Novus Marketing Inc. List Management, 914-773-6605

Stuart McGuire Shoe Buyers This list, formerly known as Ortho-Vent Shoe Buyers, identifies more than 190,000 last-12-month buyers. The file contains 60% multibuyers, according to the list manager.

Cost: $85/M

Selections: Last-one-, last-three- and last-six-month hotlines, last-12-month requesters, multibuyers, dollar amount spent, gender, product, women/men shoe buyers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

World Shoppers Master File This new list provides the names of 34,000 citizens of Africa, Eastern Europe, the Middle East, Australasia, Western Europe and other areas. The direct mail buyers of various lottery continuity products.

Cost: $175/M

Contact: MLA Global List Brokerage & Management, 632-566-6210


DIRECT Listline

NetExec@Work Canadian This list identifies more than 16,000 Web principals, who are decision makers with the final say on the content of their company’s sites.

Cost: $135/M

Selections: Site builders, financial managers, gender, telephone numbers, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

Zodiac Zone This new file contains the names of 5,000 September hotline buyers. They have spent up to $60 for astrological charts, readings and related products.

Cost: $85/M

Selections: $20+ buyers, date of birth/age, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

New Mexico Magazine Some 88,000 active subscribers are identified in this list. The publication features stories on travelling around New Mexico, the cultural history of the area and the diversity and talents of its native people. About 70% of these subscribers live outside of New Mexico.

Cost: $75/M

Selections: Last-three-month hotline, expires, gender, state/SCF/ZIP

Contact: Response Media Products Inc., 770-451-5478

Pottery Barn Kids The SpeciaLists has been tapped to manage this 108,000 last-nine-month hotline file. This list contains the names of people who purchased from the latest catalog from Williams-Sonoma. It carries “the stylish home furnishings of its older sibling, sized down for the little ones,” according to the list manager.

Cost: $120/M

Selections: Last-60-day, last-three- and last-six- month hotlines, September 1999 buyers, state/SCF/ZIP

Contact: The SpeciaLists, 612-377-4476


DIRECT Listline

The Japan Woodworker This file names more than 32,000 last-12-month buyers and inquirers. The catalog features tools and equipment used by hobbyists as well as craftsmen. The source for this file is direct mail and space advertising.

Cost: $90/M

Selections: Last-six-month buyers/inquirers, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Medical Manufacturing & Equipment This list identifies technical and management professionals who are responsible for buying these products. Some 100,000 buyers are identified. All are at their business addresses.

Cost: $125/M

Selections: State/SCF Contact: AllMedia, 972-818-4060

Zoobooks The file contains the 422,000 names of active subscribers to this 60-volume continuity series of children’s books, which are presented in a magazine format.

Cost: $70/M

Selections: Last-three-, last-six- and last-12-month active subscribers; June, July, August and September hotlines; last-12-month expires; TV-generated buyers; last-three-month inquirers; paid; source; teachers; gender; age; home; state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

World of Wrestling The list identifies 6,700 subscribers to this magazine and the Extreme Championship Wrestling magazine.

Cost: $95/M

Selections: State/SCF Contact: Uni-Mail List Management, 212-802-0532


DIRECT Listline

Pro Investor Hotline Master File The list identifies 240,000 people who have responded to a direct mail and/or telemarketing solicitation to receive information on investment offers in the last 12 months.

Cost: $125/M

Selections: Monthly hotline, telemarketing, recency, e-mail/CD-ROM, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Corporate/Event Managers Database Marketing Concepts has become the new list manager of this FirstBase UK business database.

Cost: $240/M

Selections: Title, industry, employee size, telephone numbers, geographic region

Contact: Database Marketing Concepts, 516-218-0389

Catalog Mart.Com Shoppers These 200,000 opt-in e-mail shoppers responded to offers on Catalog Mart’s Web site. They can offer free catalogs form the site.

Cost: $130/M

Selections: Monthly hotline, product, recency, gender, SCF

Contact: Venture Direct Worldwide, 212-684-4800

Shepherd’s Garden Seeds Pip Inserts are placed in outgoing packages of either ornamental plants and flowering bulbs or premium vegetable, herb and flower seeds. Some 190,000 packages go out.

Cost: $60/M

Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

Internet/Online Service Providers Database Marketing Concepts has been chosen to manage the 24,768-name file from the Internet & Technology Marketplace Database. These individuals have indicated that they work at an Internet service provider.

Cost: $185/M

Selections: Job function/title, industry, number of employees, products purchased/specified, equipment on site, operating system, network, environment, hardware on site, network protocol, geography

Contact: Database Marketing Concepts, 516-218-0389

Bank Investment Marketing The file identifies nearly 30,000 active subscribers. This publication covers investment products and services that they can offer to their customers.

Cost: $150/M

Selections: Recent expires, gender, title, institution, job titles/function, state/SCF/ZIP

Contact: American List Counsel, 908-904-6219

Designatronics Inc. This list names 237,000 active buyers. This company develops advanced design, production and application engineering disciplines.

Cost: $90/M

Selections: Identifiable male/female, business address, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

Tool Crib of the North Business Buyers Some 17,000 last-12-month buyers are named. These catalog business buyers have purchased name-brand tools.

Cost: $110/M

Selections: Last-six- and last 13-to-24-month buyers, credit card, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Pro-Gun Activists Loring Direct Response has been tapped to manage this file of 100,000 respondents to a 1999 survey. These pro-gun activists are true conservatives, according to the list manager.

Cost: $85/M

Selections: Age, gender, credit card, dwelling type, home ownership, state/SCF/ZIP

Contact: Loring Direct Response, 914-708-0100

Gear Magazine Mal Dunn Associates Inc. is the new manager of this 81,000-name list. This publication, targeting young men, covers technology, high finance, sports, music, fashion and travel.

Cost: $100/M

Selections: Quarterly hotline, gender, source, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-278-1331

High-Ticket Lottery Players This file identifies 34,000 individuals from around the world who have subscribed to various government lotteries. About 90% of the names have been sourced via direct mail, the rest through responses to space advertising in The Economist, International Herald Tribune, in-flight magazines and other local and regional publications.

Cost: $295/M

Selections: Last-12-month expires, recent inquirers

Contact: MLA Global List Brokerage & Management, Philippines office, 632-566-6210

State and County Fair For this program, 900,000 sampling bags are distributed to attendees at the Arizona State Fair. This fair is the fourth-largest in the southwest.

Cost: $40/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Mutual Funds Magazine This file of 567,000 active subscribers is now enhanced with Polk and Time Inc. purchase categories.

Cost: $155/M

Selections: Male/female enhanced subscribers, business address, age, income, type of computer, CD-ROM, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Books on Horses The list identifies more than 118,000 buyers. Breakthrough Publications offers catalogs featuring these books.

Cost: $80/M

Selections: 1998 and 1999 buyers, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Respiratory Therapists at Home This list names 20,666 respiratory therapists and other health care professionals. None of the records in the file are older than two years.

Cost: $65/M

Selections: geography, ZIP plus 4

Contact: PCS Mailing List CO., 978-532-7100

Current Inc. PIP Inserts can be included in packages reaching buyers who have purchased personalized address labels from this stationery company. Some 2.6 million packages go out a year.

Cost: $55/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Pro Business Opportunity Hotline These 20,000 individuals responded to a business opportunity direct mail promotion in the last 30 days. This file is part of the 240,000 last-12-month list.

Cost: $90/M

Selections: Telemarketing, recency, state/SCF/ZIP

Contact: Mal Dunn Associates Inc, 914-277-5558

New Business Owners This 1.2-million-name last-12-month database identifies people who have business startups. The file is compiled with city, county and state records for new incorporations, doing-business-as filings and business licenses.

Cost: $80/M

Selections: Last-one-, three- and six-month hotline, weekly new business hotline, home-based, gender, industry, white/blue collar, telephone numbers, state/SCF/ZIP

Contact: American List Counsel, 908-904-6218

Mountain Sports and Living The list names more than 370,000 former subscribers to this magazine that stopped publishing.

Cost: $85/M

Selections: Gender, source, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Fox Family Worldwide A 4.8 million name list of active households. The file is comprised of households in which the children, who are between 1 and 15, have joined the Fox Kids Club. The children receive a subscription to a quarterly publication and a membership kit. All names rented will be addressed as “current resident.”

Cost: $70/M

Selections: Last-three- and last-six- month hotlines, age of child, gender of child, state/SCF/ZIP

Contact: Mokrynski & Associates Inc., 201-488-5656


DIRECT Listline

American Water Works Association This file, newly managed by Statlistics Inc., identifies 53,543 members. These individuals are decision-makes at public and private water utilities, government agencies, consulting firms and manufacturers.

Cost: $150/M

Selections: U.S. members, international, Canadian, by industry, job titles, state/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

HR Atlanta An 11,169-name list comprised of subscribers to the bimonthly nonprofit newspaper, published in conjunction with 16 Atlanta-area human resource associations.

Cost: $95/M

Selections: Title, SIC/industry, state

Contact: Mal Dunn Associates Inc., 914-277-5558

American Society for Quality A file of opt-in e-mail addresses identifies individuals responsible for quality assurance at their company. They are also subscribers to the monthly Quality Progress magazine.

Cost: $200/M

Selections: Job title, ASQ section, SIC code, area of expertise, business/home address, job function, non-member subscribers, member book buyers, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-620-0700

Easter Seals Select A new select is available from this 2.05-million-name last-12-month donors list: donors by interest. These donors have expressed an interest in a variety of mail-related offers including magazine subscriptions, merchandise, mail order clubs, sweepstakes and other areas.

Cost: $70/M for last-12-month donors list

Selections: Last-six-, last-24- and last-36-month donors, gender, dollar amount, multi-donors, ethnic/religious, length of residence, presence of child, child’s age/gender, income, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-768-0448


DIRECT Listline

Catelogs.com E-Mail List A file of half a million e-mail addresses. These Internet users have requested free business and consumer catalogs.

Cost: $150/M

Selections: Age, income, gender, martial status, geographic, telephone numbers

Contact: E-Post Direct, 914-731-3824

Computers Made Easy This file of more than 200,000 1999 buyers identifies individuals who paid $15.95 for a home-study computer course advertised in Parade magazine.

Cost: $75/M

Selections: August 1999 buyers, Last-90-day buyers, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Mr. Twenty Something A list naming 4.6 million buyers contains a new select: motorcycle owners.

Cost: $60/M

Selections: Electronic product buyers, last-12-month buyers, age, income, auto loan holders, homeowners, PRIZM, cell phone and pagers, state/SCF/ZIP and other data

Contact: Focus USA, 201-489-2525

Domestications Millard Group Inc., has been tapped to manage this file of 1.14 million last-12-month catalog buyers. This catalog features home decorating items.

Cost: $100/M

Selections: Last-30-day, last-three- and last-six-month buyers, change of address, last-12-month catalog requesters, dollar amount spent, credit card, age, send-a-friend, multibuyers, sale buyers, children

Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

America Moves AZ Marketing Services Inc. has been chosen to manage the 1 million name America Moves file. This list identifies new monthly credit card holders.

Cost: $70/M

Selections: New movers, newly active bank cards, newly active retail cards

Contact: AZ Marketing Services Inc., 203-629-8088

Exit Authority The file identifies 54,303 last-12-month mail order buyers. Published by Interstate America, this book is a highway guide, directory of services, businesses and attractions that are within a quarter mile of every U.S. interstate and Trans-Canada Highway exit.

Cost: $80/M

Selections: Last-six- and last-24-month buyers, gender, state/SCF/ZIP

Contact: Rubin Response Management Services Inc., 847-619-9800

Wired Experian The file names more than 200,000 catalog buyers. These subscribers to Wired magazine have been enhanced with Experian’s Z-24 file. The names have been matched with consumer catalog data.

Cost: $110/M

Selections: By merchandise purchased, dollar amount spent, multibuyers, gender, home/business, unlimited Experian selects, state/SCF/ZIP

Contact: American List Counsel Inc., 908-904-6220

Aberdeen Computer A list names 65,928 mail order buyers. These individuals have ordered from the catalog for this computer hardware company, which specializes in high-performance peripherals and custom-configured systems.

Cost: $115/M

Selections: Telephone numbers, business/home, gender, SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5160


DIRECT Listline

Emediaweekly The file contains 93,000 names of former subscribers. This weekly, which had covered the digital media industry, ceased publishing in February.

Cost: $200/M

Selections: Job function; primary business activity; geography; does location retail, resell or functions as a consultant; gender; home/business; data about software and hardware; telephone numbers

Contact: IDG Communications List Services, 508-370-0825

Time Inc. New Mover Database This last-60-day hotline is identifies more than 350,000 subscribers to a number of Time publications, such as Entertainment Weekly, Fortune, InStyle, Life, Money, Time, Sports Illustrated and others. These individuals have just moved into their new homes and provided Time their new addresses. The file is updated weekly.

Cost: $90/M

Selections: Weekly and last-30-day hotlines, state/SCF/ZIP

Contact: Millard Group, Inc., 603-924-9262

Mobile Accounting Professional Buyers A list of 1.7 million names buyer of accounting, financial and business-management software, as well as other products.

Cost: $155/M

Selections: Last-three and last-six-month hotlines, home/business addresses, state/SCF

Contact: Database Marketing Concepts, 526-218-0389

Vizacom This is a master file listing 910,649 buyers. These individuals have purchased Widows-based software desktop for publishing, graphics, digital imaging and business productivity.

Cost: $125/M

Selections: Last-three-, last-six-, and last-12-month buyers, gender, home/home office address, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550


DIRECT Listline

Young Rider This list identifies last-12-month active U.S. subscribers. The subscribers are children interested in learning more about the care and feeding of their horses.

Cost: $90/M

Selections: Last-three- and last-six-month hotlines, last-six-month expires, Canadian names, gender, recency, state/SCF/ZIP

Contact: MacFan Lists, 949-855-8822

Alternative Press Magazine This file, containing the names of 16,888 active subscribers, is now managed by Media Management Group. This publication covers the cutting edge of popular entertainment, from the new era of metal to the latest trend in club music.

Cost: $85/M

Selections: State/SCF/ZIP

Contact: Media Management Group, 609-275-0050

Business Web Addresses.Com Some 195,000 addresses are listed in this file. They are mostly small and medium-sized companies that offer their services and products over the Internet.

Cost: $225/M

Selections: Quarterly hotline, contact name, business name, number of employees, telephone and fax numbers, sales volume, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-620-0700

Libraries Master File The list names more than 37,000 librarians. Public, college, business and governmental libraries, among others, are listed. Some 97% of the libraries are available with telephone numbers.

Cost: $60/M

Selections: Libraries, library specialty, library holdings, book expenditures, title address, gender, book expiration, galley, function, telephone numbers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

Real Florida Magazine This list of paid subscribers to the official magazine of the Friends of Florida State Parks identifies nearly 30,000. The organization to which these individuals belong is a nonprofit, statewide group dedicated to enhancing, protecting and promoting the state’s parks. The publication comes out on a quarterly basis.

Cost: $70/M

Selection: State/SCF

Contact: AllMedia, 972-818-4060

Business & Financial Executives Online A file of 29,664 executives who have registered online to receive an Infosearch1 Internet newsletter. Infosearch1 publishes online newsletters that focus on business, financial and investment news for more than 40 countries. These executives speak and write English.

Cost: 15 deutsche marks

Selections: Countries, regions, titles, gender, telephone and fax, SIC

Contact: AZ Bertelsmann Direct, +49/52 41/80-12 08

Bureau for at-Risk Youth Inserts are blown in to this catalog or the Childswork/Childsplay catalogs. Some 8.76 million are mailed each year. An insert program for statements and invoices for the Bureau for at-Risk Youth catalog is also available.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Foundations Directors & Executives DB This file identifies 41, 577 directors at charitable organizations.

Cost: $60/M

Selections: Gender, title, type of organization, by assets, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

King Size Tall & Big ALC of New York has been appointed list manager of the 199,000-name last-12-month mail order buyers file. This catalog offers brand-name apparel and accessories for large-sized men.

Cost: $120/M

Selections: Last-three- and last-six-month mail order buyers, publishers and fundraisers, credit card, gender, dollar amount spent, state/SCF/ZIP

Contact: ALC of New York, 212-381-1711

Marketing Managers–Firstbase UK Database Management Concepts has been tapped to manage the Firstbase UK Business Database with 65,000 names. These individuals are at-business address.

Cost: $240/M

Selections: Telephone numbers, title, industry, number of employees, geography/UK region

Contact: Database Marketing Concepts, 516-218-0839

Stylin’ Concepts–Motoring Accessories This is a new list that identifies 75,000.The catalog features after-market accessories that “enhance the performance, safety and style of vehicles,” according to the list manager.

Cost: $95/M

Selections: Gender, dollar value of purchase, vehicle type, credit card, change of address, state/SCF/ZIP

Contact: NRL Management, 201-568-0707

Financial Gateway to Asia This new list identifies 536 active subscribers. These subscribers receive this publication by fax or e-mail. It tells them what to buy and what to tell their broker.

Cost: $250/M

Contact: Name Finders Lists Inc., 415-955-8595


DIRECT Listline

Artistic Checks The file, with 1.8 million last-12-month buyers, is newly managed by Adrea Rubin Management Inc. Artistic Checks offers direct-to-consumer checks that can be personalized.

Cost: $55/M

Selections: Last-one-, last-three- and last-six-month buyers, fundraiser rate, gender, state/SCF/ZIP

Contact: Adrea Rubin Management Inc., 212-983-0100

People En Espanol This new file contains the names of more than 100,000 active subscribers. The publication features news and human-interest stories of interest to Spanish-speaking Americans.

Cost: $95/M

Selections: Last-30-day hotline, active female subscribers, active male subscribers, direct mail sold, direct to publisher

Contact: Millard Group Inc., 603-924-9262

Bank Investment Marketing This file identifies nearly 30,000 active subscribers. This magazine covers investment products and services that these banking executive readers may offer to their customers.

Cost: $150/M

Selections: Recent expires, non-banking/investment offers, consumer catalogs and publications, fundraising rates, type of institution, job titles/functions, gender, state/SCF/ZIP

Contact: American List Counsel, 908-904-6219

Computerworld Masterfile This database, which identifies 673,735, is built from active paid and controlled circulations as well as expires, paid trials and inquirers.

Cost: $200/M

Selections: Organization industry or function at location, primary job title and function, level of purchasing involvement, number of employees, annual budget for information services, personal spending involvement, products and services involved in purchasing, operating system specified or purchased, highest level of purchasing computer products or services, purchasing responsibility

Contact: IDG Communications, 508-370-0832


DIRECT Listline

A & I Supply A file of last-12-month catalog buyers. The catalog features various types of tools, from woodworking to metalworking, automotive to industrial.

Cost: $95/M

Selections: Last-six-month buyers and inquirers, last-12-month inquirers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Finance Managers-Firstbase UK This portion of the database identifies 63,129 of these professionals at-business address. The data is maintained and updated through daily telephone interviews.

Cost: $240/M

Selections: Telemarketing, title, industry, number of employees, geography/UK region

Contact: Database Marketing Concepts, 516-218-0389

Florida Naturalist Magazine This list names 30,652 paid subscribers. The publication is the official magazine of the Florida Audubon Society. It is available through membership in the National Audubon Society or direct from the publisher.

Cost: $70/M

Selections: State/SCF

Contact: AllMedia, 972-818-4060

The Bureau for at-Risk Youth These package inserts are included in 50,000 mail order packages containing booklets, videotapes and computer software products.

Cost: $60/M

Contact: LH management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

The NetExec@Work This 400,000-name list of active Web principals is now managed by 21st Century Marketing. The file is created and maintained by the Network Executive Research Center, a data-source compiler. The names are collected from Internet domain registrations.

Cost: $125/M

Selections: Active site builders, active financial managers, gender, telephone numbers, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

Dig This new file identifies 23,571 active subscribers to this new children’s magazine published by the Archaeological Institute of America. The Institute also publishes Archaeology magazine.

Cost: $85/M

Selections: Gift givers, paid, source, state/SCF/ZIP

Contact: Media Marketplace Inc., 215-968-5020

Banking Executives Database A 88-464-name list. These individuals work at national and state commercial banks and mutual savings banks.

Cost: $60/M

Selections: Locations, executive function, title, telephone numbers, assets, gender, institution type, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Computerworld The Computerworld list identifies 238,820 subscribers. This publication provides news and analysis on computing and management issues in the field of information technology.

Cost: $225/M

Selections: Organization industry or function at location, primary job title, primary job function, level of purchasing involvement, number of employees, annual budget for information services, personal spending involvement, products and services involved in purchasing, highest level of purchasing computer products and services, purchasing responsibility

Contact: IDG Communications List Services, 508-370-0832


DIRECT Listline

Florida Fishing & Boating Magazine This new file identifies 668,102 subscribers to this publication. This official magazine for the state of Florida is published under contract with the Florida Sports Foundation, the official sports promotion and development organization for the state. These subscribers receive the magazine for free with their membership to the Florida Fishing & Boating Association.

Cost: $70/M

Selections: Freshwater fishing/boating, saltwater fishing/boating and fresh/saltwater fishing/boating subscribers, type of fishing/boating, state/SCF

Contact: AllMedia, 972-818-4060

Bas Bleu Bookseller by Post The list names 69,700 last-12-month mail order buyers. This catalog features books, with reviews, “for those literary women whose love of reading extends beyond best-sellers,” according to the list manager.

Cost: $105/M

Selections: Last-six-, last 18- and last-24-month mail order buyers, gender

Contact: Millard Group Inc., 603-924-9262

Harriet Carter Catalog Buyers List Services Corp. has been tapped to manage the 3.8 million-name 1998-1999 mail order buyers file. The catalog carries housewares, gifts, gadgets, health-related products and holiday items.

Cost: $85/M

Selections: Last-one-, last-three-, last-six- and last-12-month buyers, fundraiser rate, product, credit card/cash, dollar amount spent, single/multi-buyers, gender, title, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Cats, Cats & More Cats Blow-ins Ads are blown in to this catalog, which has a circulation of 6 million. The catalog features gourmet treats, bowls and scratching posts.

Cost: $30/M

Contact: Statlistics Inc., 203-778-8700


Direct ListLine

Attorney’s/Lawyers Index This database identifies 503,000 professionals by specialty.

Cost: $60/M

Selections: By specialty, telephone numbers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

IT/Computing Managers-Firstbase UK A file of nearly 64,000 at-business address.

Cost: $240/M

Selections: Title, industry, number of employees, geography/UK region, telephone numbers

Contact: Database Marketing Concepts, 516-218-0359

The Sharper Image–Internet Buyers A list of 102,000 names people who have ordered products from this cataloger’s Web site or participated in its online auction (http://www.auction.sharperimage.com).

Cost: $145/M

Selections: Gender, credit card, products purchased, dollar amount, fundraiser/publisher rate, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-620-0700

Worldwide Orchids PIP More than 25,000 inserts are placed in packages of Grower Ron’s Orchid Growing Kits each year. Each kit contains live orchid plants, marketed primarily through chain stores.

Cost: $50/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Art & Antiques Male Subscribers A list of 48,844 male subscribers, all of whom read this monthly publication which features international designers and their innovative ideas in architecture, home fashion and decorative art.

Cost: $100/M

Selections: Active subscribers, last-three-month male hotline, gender, source, state/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

Art Elements This file of last-12-month mail order buyers identifies 12,300 such customers. The catalog features gifts and accessories.

Cost: $110/M

Selections: Last-18- and last-24-month mail order buyers

Contact: Millard Group Inc., 603-924-9262

Online Investor This new list names 70,000 active subscribers. The magazine covers investment issues.

Cost: $150/M

Selections: Quarterly hotline, business/high tech, consumer, fundraiser/nonprofit, expires, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Country Supply Catalog Insert Program Some 3.3 million bind-ins and blow-ins will go out annually. The catalog features high-quality horse equipment and accessories.

Cost: $30/M

Contact: Zed Marketing Group, 405-348-8145


DIRECT Listline

Sew Beautiful Magazine Mal Dunn Associates has been tapped to manage this 35,288-name file. This publication is a bi-monthly that offers traditional patterns, designs and ideas for the sewing enthusiast.

Cost: $95/M

Selections: state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

PGA Tour Partners Club A file of nearly 15,000 last-seven-nine-month responders. These individuals initially received a subscription that promotes interacting with other club members, member-only offers and other benefits. Because payment was not received in six months, their names were removed from the club roster.

Cost: $65/M

Selections: Last-10-to-12-month responders, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

BMG Statement Stuffer Program Inserts will be sent to BMG Direct music club members along with their monthly account statements, starting in October. The circulation will be approximately 500,000 per month. These members have paid for the first shipment of their CDs.

Cost: $55/M

Contact: American List Counsel Inc., 908-904-6231

Heavy Metal Magazine Blow-in Program Some 24,000 inserts a year are blown or bound into this publication. Subscribers are males between the ages of 18 and 34 with a median household income of $45,000.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


Direct Listline

Children’s Better Health Institute Magazines The list identifies more than 800,000 active subscribers.

Cost: $85/M

Selections: Last-three- and last-six month hotline, gender, fundraising catalog, telephone numbers, computer owners, presence/age ranges of children, adult age, household income, ethnic/religious background

Contact: The SpeciaLists Ltd., 201-865-5800

Mine & Quarry Trader This file identifies 37,000 individuals who are involved in the purchase, sale or related services of new and used heavy equipment in the heavy construction, mining, quarry and aggregate industries.

Cost: $100/M

Selections: Industry, job function, geographic, telephone numbers

Contact: Intertec List Rental, 913-967-1942

Soldier of Fortune Magazine Statlistics Inc. has become the new manager of this 21,000-name active subscribers file. The publication is a combat/military reporting journal, which focuses on conflicts worldwide, military history and affairs, as well as other military/law-enforcement topics.

Cost: $85/M

Selections: Last-three- and last 12-month paid subscribers, state/SCF/ZIP

Contact: Statlistics Inc., 203-778-8700

BMG Latin Club Ride Along Inserts ride along with the BMG music catalog sent to people who have joined the club. The circulation will be 150,000 to 200,000 depending on the mailing cycle.

Cost: $65/M

Contact: American List counsel Inc., 908-874-4300


DIRECT Listline

Contemporary Christian Music Magazine Media Marketplace has been appointed manager of this 46,583-name subscriber file. The magazine focuses on the playing and singing of Christian music. Articles profile musicians and review concerts and new releases. Subscribers pay an annual subscription fee of $21.95 for 12 issues.

Cost: $95/M

Selections: Last three- and last-six month hotline, last-12-month expires, gender, paid, source, state/SCF

Contact: Media Marketplace Inc., 215-968-9410

Handyman Club of America This is a file of more than 200,000 10- to-18-month responders. These individuals received a membership to the club, but when their payment was not received in six months, they were removed from the list.

Cost: $65/M

Selections: Seven-to-9-month responders, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Investor’s Resource E-Mail Addresses This master file contains 95,000 opt-in e-mail names. These are active investors who have high income, trade online and execute one to 10 trades per month, according to the list manager.

Cost: $300/M

Contact: Walter Karl, 914-620-0700

Montana Snowmobile Owners The list names 10,808 consumers who have registered their snowmobile in Montana.

Cost: $70/M

Selections: Mail order overlay, telephone, demographic, lifestyle-selector and clustering, snowmobile year and manufacturer, registration/expiration date, presence of: aircraft, all-terrain vehicle, boat, fishing and hunting license, motorcycle, RV

Contact: The Polk Co., 203-358-9909


DIRECT Listline

Izaak Walton League of America This file identifies nearly 40,000 last-12-month members. Once they join this conservation organization, these individuals engage in hands-on conservation activities, such as monitoring and restoring streams, planting trees, maintaining trails and teaching safe, ethical hunting procedures.

Cost: $90/M

Selections: Expires, gender, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

New J.C. Whitney Selects Two new selections are available from the J.C. Whitney catalog buyers file. They are the Chevy & GMC Pickup Truck list with 152,690 last-12-month buyers and 137,719 last-12-month requesters. The catalog features merchandise for Chevy & GMC pickup trucks.

Cost: $85/M

Selections: One-month hotline, last-three- and last-six-month recency, vehicle select, state/SCF/ZIP

Contact: McCarthy Media Group Inc., 312-431-1080

Homestudy Nurses A list names 194,741 nurses with an associate’s degree. These nurses have responded to an offer for distance education nursing programs. Tuition ranges from $2,000 to $4,000.

Cost: $95/M

Selections: Associate and master degree hotline, master degree nurses,

Contact: Venture Direct Worldwide, 212-655-5196

School Administrators Card Deck Some 100,000 individuals will receive this deck. They are school principals, assistant principals, curriculum and staff supervisors and others who purchased Prentice Hall reference books.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Clark (District) Photo Enhanced Lifestyle and demographic data have been appended to This 1.7-million-name file. These buyers have sent film through the mail for processing.

Cost: $65/M

Selections: Gender, credit cards, lifestyle, recency, income, occupation, adult age, children’s gender/age, number of children, presence of children, marital status, home ownership, mail order buyers, multi/single buyers, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Fundraising Responders in India This file identifies 46,000 individuals who contributed to a charity through direct mail.

Cost: $280/M

Selections: Gender, city, multi-donors, 0 to six months recency

Contact: MLA, 852-2526 1208

Macworld Expo A file of 26,000 names of Apply Macintosh owners, users and enthusiasts who paid up to $895 to learn about Mac technology.

Cost:

Selections: Industry, job title, PC used, size of organization, applications, home/business address, geography

Contact: IDG List Services, 508-370-0832

Golfsmith Catalog Blow-in Program One insert is accepted for each issue of this golf catalog. One million are mailed each month.

Cost: $35/M

Contact: List Services Corp., 203-743-2600


DIRECT Listline

Maplewood Crafts Catalog Buyers This list identifies 24,564 last-12-month buyers. The catalog offers crafts and accessories such as crochet , painting and embroidery.

Cost: $80/M

Selections: Last-six-month buyers, last-six- and last-12-month inquirers, gender, dollar amount spent, credit card, state/SCF/ZIP

Contact: Edith Roman, 914-620-9000

Midwives at-Home Address The list names 2,177 health care professionals, including midwives.

Cost: $65/M

Selections: Health care specialty, geography, ZIP+4

Contact: PCS Mailing List Co., 978-532-7100

Connecticut Deer and Turkey Hunters This 1998-1999 file lists 22,164 turkey license holders. The 1998-1999 file of deer license holders numbers 26,564.

Cost: $75/M

Selections: State/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Weider’s Natural Health Response Pak Premiere issue of these card packs go out to 200,000 each year to subscribers to Weider’s Natural Health magazine. The source for this is 95% direct mail sold.

Cost: $35/M

Contact: The SpeciaLists, 201-865-5800


DIRECT Listline

Safeguard Business Systems Inc. Response Media Products Inc. has been tapped to manage the Safeguard Business Systems Inc. file, which contains 421,000 last-12-month buyers. Safeguard provides business checks, forms, stationery, filing systems and other products for small businesses.

Cost: $100/M

Selections: Quarterly hotline, last-12-month Canadian buyers, gender, number of employees, sales volume, state/SCF/ZIP

Contact: Response Media Products Inc., 770-220-5048

Bettergolf.net Opt-in E-mail This list identifies 45,000 individuals who subscribe to Bettergolf’s opt-in e-mail services.

Cost: $150/M

Selections: Monthly hotline

Contact: Venture Direct Worldwide, 212-684-4800

Dog Owners A file of 2.6 million names of people who own a dog.

Cost: $80/M

Selections: Mail order overlay, telephone numbers, demographic, lifestyle selector, clustering system, presence of: aircraft, all-terrain vehicle, boat, fishing license, hunting license, motorcycle, RV, snowmobile

Contact: The Polk Co., 203-358-9909

PC Connection Inc. This 1.03-million-name master file identifies individuals who purchased from the PC Connection and MacConnection catalogs.

Cost: $150/M

Selections: Last-six- and last-12-month hotlines for the master file and each catalog, last-24-month for each catalog, home/business addresses, gender, non-computer, consumer catalog, fundraising

Contact: American List Counsel Inc., 908-904-6218


DIRECT Listline

Cottage Shop Mail Order Buyers This file identifies 67,000 last-12-month buyers. This catalog features French hand-painted Limoges porcelain and other collectibles.

Cost: $115/M

Selections: Last-12-month catalog requesters, recency, state/SCF/ZIP

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Mambo Sprouts Natural Product The file names more than 100,000 subscribers/buyers. These individuals subscribe to the quarterly natural product newsletter and coupon mailing. Others are buyers and responders to promotional offers from leading health and natural product manufacturers.

Cost: $85/M

Selections: Gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Department 56 Village Collectors This list of last-12-month buyers identifies people who collect and assemble miniature villages. The village series include the Original Snow Village, the heritage series, the North Pole Village and Dickens Village, among others.

Cost: $80/M

Selections: State/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

U.S. Cavalry Bind-In Program Seven million of these catalogs will be mailed next year. U.S. Cavalry features hunting, camping and military products.

Cost: $30/M

Contact: Estee List Services Inc., 914-235-7080


DIRECT Listline

Edwin Watts Golf VentureDirect has been tapped to manage the 263,000-name Edwin Watts master file of mail order buyers and inquirers. This catalog features brand-name golf equipment.

Cost: $105/M

Selections: Dollar amount spent, last-three

Contact: Venture Direct Worldwide, 212-655-5227

Cahners Professionals at-Home Master File Acxiom/Direct Media is managing this 3.4-million-name database. This file was compiled from the at-home selections from all Cahners’ lists. Another version of this file, which is enhanced with overlays is available, too.

Cost: $75/M

Selections: Gender, recency, state/SCF/ZIP

Contact: Acxiom/Direct Media, 203-532-3788

Rack Magazine Some 24,000 subscribers “turn to Rack for pure unabashed trophy hunting adventure,” according to the list manager.

Cost: $90/M

Selections: Telephone numbers, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Encore Catalog Inserts One million inserts blown or bound in to the Best of the Best catalog, which lists products from various Hanover Inc. catalogs.

Cost: $30/M

Contact: Zed Marketing Group, 405-348-8145


DIRECT Listline

Visioneer This list identifies more than 500,000 last-12-month buyers. Visioneer makes scanners and software.

Cost: $125/M

Selections: Last-three- and last-six-month buyers, gender, home versus business address, computer platform, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

Generous Donor Superfile A file of 1.4 million donors names people who have donated an average of $15 to a number of charitable organizations.

Cost: $70/M

Selections: Multi-donors, Catholic donors, health donors, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000

Leisure Arts’ Trash to Treasure A list names 158,555 last-12-month book buyers. This book series features crafting projects for hobbyists.

Cost: $85/M

Selections: Last-one-, last-three- and last-six-month hotlines, gender, change of address, gender, Nielsen, state/SCF/ZIP

Contact: Media Marketplace Inc., 215-968-5020

Mobile Computing Users & Buyers The database of more than half a million subscribers identifies individuals who sign up for 25 publications.

Cost: $195/M

Selections: Job function/title, industry, number of employees, products purchased/specified, equipment on-site, operating system, network environment, hardware on-site, network protocol, geography

Contact: Database Marketing Concepts, 516-218-0389


DIRECT Listline

Prolist Executive Buyers This database contains the names of more than 350,000 top-level executives who have purchased state labor law compliance posters through direct mail.

Cost: $65/M

Selections: Number of employees, job title, SIC code, fundraising rate, gender, state/SCF/ZIP

Contact: Name-Finders, 415-955-8585

Online Investor The subscribers file of this newly launched magazine identifies 70,000. The publication answers questions about Internet investing and provides ideas for online trading without paying brokers’ fees.

Cost: $150/M

Selections: Quarterly hotline, business/high-tech, consumer, fundraiser/nonprofit, expires, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Wisconsin All-Terrain Vehicle Owners A 69,478-name list identifies people who drive these small, rugged four-wheel drive vehicles. The file is enhanced with mail order buyer and demographic data.

Cost: $70/M

Selections: Mail-order overlay, telephone numbers, ATV year and manufacturer, registration/expiration date, lifestyle selector, clustering system, presence of: aircraft, boat, fishing license, hunting license, motorcycle, RV and snowmobile

Contact: The Polk Co., 201-358-9909

Contest Newsletter Nearly 300,000 subscribers are named in this file. A discounted rate is offered for fundraising offers.

Cost: $85/M

Selections: Monthly and quarterly hotline, datamatch/enhanced actives, source, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600


DIRECT Listline

American Frozen Foods Consumer Buyers This list identifies 74,133 buyers and inquirers. The frozen food is delivered to the homes of these families several times a year. In addition to meats, fish, vegetables and other groceries, this company provides appliances such as toaster ovens and refrigerators.

Cost: $85/M

Selections: Gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5213

GOP Conservative Agenda Donors Some 20,000 new records have been added to this file, that now contains the names of more than 68,000 donors who give to Republican causes.

Cost: $125/M

Selections: Telemarketing, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000

Imparts Ltd. A list naming 19,000 last-12-month buyers who ordered from this catalog. The book carries products for the automobile enthusiast.

Cost: $100/M

Selections: Last-three- and last-six-month hotline buyers, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Accepted Purchasing Executives This mater file includes the names of 60,000 executives.

Cost: $55/M

Selections: Telephone and fax numbers, number of employees, by sales, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666


DIRECT Listline

Cowboys & Country Magazine This is a file of 8,000 active subscribers.

Cost: $90/M

Selections: Expires, gender, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-620-0700

Indian Responders to Investment Offer A file of 43,457 names was compiled from an Indian business enterprise that “strives to offer the market with up-to-date technologically advanced products.” All names have been collected in the last six months.

Cost: $230/M

Selections: Geography

Contact: MLA, 852 2526 1208

Prolist Financial Institutions The file identifies more than 100,000 top-level executive buyers. They have made direct mail purchases of state labor law compliance posters to display at their businesses.

Cost: $65/M

Selections: Number of employees, job title

Contact: Name Finders, 415-955-8595

HR Atlanta A list that names 11,169 human resource professionals in the Atlanta metropolitan area. These individuals subscribe to a nonprofit newspaper published by the Georgia State University.

Cost: $95/M

Selections: Title, SIC/Industry, state Contact: Mal Dunn Associates Inc., 914-277-5558


Direct Listline

Physician Assistants at-Home Address File This list of 41,659 names covers a range of health care and allied health care professionals. The file was compiled from state licensing bureaus and registries.

Cost: $65/M

Selections: Specialty/function area, geography, ZIP+4

Contact: PCS Mailing List co., 978-532-7100

National Arbor Day Foundation RMI is the new manager of this file of 114-952-name last-six month age 50+ members. These individuals donated $10 through the mail to support the National Arbor Day Foundation, which is the world’s largest tree-planting organization. Members receive a subscription to a bi-monthly publication and the Tree Book.

Cost: +$5/M

Selections: Last-three-month age 50+ members, age 50+ active members, age, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Information Technology/IT Execs The file contains the names of 655,117 subscribers from 25 publications. These names are from the I&TM database.

Cost: $185/M

Selections: Job function/title, industry, number of employees, products purchased/specified, equipment on-site, operating system, network environment, hardware on site, network protocol, geography

Contact: Database Marketing Concepts, 516-218-0389

Christians Renewing America The file identifies more than 200,000 donors to a national Christian ministry.

Cost: $85/M

Selections: Multi-donors, non-donors, dollar select, gender, telephone numbers, source, state/SCF/ZIP

Contact: Atlantic List Co. Inc., 703-528-7482


DIRECT Listline

Individuals of Higher Degree This database identifies more than 200,000 professionals at home.

Cost: $65/M

Selections: Professors, lawyers, veterinarians, doctors, dentists, age, gender, income, telephone numbers, direct response buyer, presence of children, bank card holder, premium bank card holder, homeowner, nonprofit donor

Contact: PerformanceData, 312-466-7362

Business Opportunity Direct Strategies This file contains the names of 9,000 weekly hotline respondents. These individuals responded to classified advertisements in publications nationwide for work-at-home opportunities.

Cost: $100/M

Selections: Gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Jameson Book Mail Order Buyers This file names 33,257 buyers.

Cost: $95/M

Selections: Buyers of political and early American books, telephone numbers for political books, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000

Human Resources This card deck is mailed to 50,000 recipients of direct mail-sold buyers of Prentice Hall business manuals, professional literature and reference books. These individuals are responsible for recruiting, strategic planning, compensation and benefits and other areas.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


Direct Listline

Christians Renewing America Donors This active donor file identifies more than 250,000 donors. The source for this list is direct mail and television.

Cost: $85/M

Selections: Multi-donors, non-donors, gender, state/SCF/ZIP

Contact: Atlantic List Co., 703-528-7482

Sesame Street Response Pak This card deck premieres with a mailing that goes out to 200,000. Half a million are mailed annually.

Cost: $35/M

Contact: The SpeciaLists, 201-865-5800

Maryland Square A list of 368,793 last-12-month buyers. These individuals ordered from a catalog that features name-brand business, dress and casual footwear.

Cost: $95/M

Selections: Last-30- and last-90-day and last-six-month hotlines, last-six-month inquirers, dollar amount, product, women’s/men’s shoes, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Marketing Executives Database This 86-982-name file identifies executives in a variety of marketing positions. A list of 25,494 female executives is also available.

Cost: $66/M

Selections: Title, telephone numbers, gender, function, e-mail, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

OutdoorsWomen Database A 2.02-million-name database has been released. These names came from state agency and proprietary source records.

Cost: $60/M

Selections: Mail order overlay; aircraft, ATV, boat, motorcycle, RV and snowmobile owners; fishing and hunting license holders; pilots; demographic; lifestyle; clustering system, state/SCF/ZIP

Contact: The Polk Co.

Whitehorse Press This new file identifies buyers and inquirers to a motorcycling catalog. Products featured include books, touring guides, maintenance and repair manuals, instructional videos, maps and other items.

Cost: $85/M

Selections: Last-six- and last-12-month hotline buyers/inquirers, buyers, gender, SCF/state

Contact: AllMedia, 972-818-4060

American Nurseryman The list names 14,553 active subscribers. This publication provides business, industry and technical information to owners and managers of growing, landscaping and garden center operations.

Cost: $100/M

Selections: Active U.S. subscribers, business, geographic, sales volume

Contact: American Nurseryman Publishing Co., 312-782-5505

Golden Mail Order Buyers These 1.4-million individuals spent more than $1,000 on direct mail books, publications and continuity clubs during the last 12 months.

Cost: $80/M

Selections: Age, gender, income, telephone numbers, presence of children, bank card holder, premium bank card holder, homeowner, nonprofit donor

Contact: PerformanceData, 312-466-7785


DIRECT Listline

Professional Cutlery Direct These 51,000 buyers selected from this catalog, which features cutlery, cookware and culinary tools.

Cost: $95/M

Selections: Inquirers, recency, hotline, gender, dollar amount spent, state/SCF/ZIP

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Catalog-Mart.Com Shoppers The list names 191,024 opt-in e-mail consumers who requested a catalog from this Web site.

Cost: $130/M

Selections: Monthly hotline, blast, product, recency, gender, SCF

Contact: Venture Direct Worldwide, 212-684-4800

National Home Gardening Club A file identifies 23,000 last-seven-to-12-month responders. These individuals subscribed, but failed to send in their payment within six months for membership in the club.

Cost: $65/M

Selections: Last-10-to-18-month responders, telephone numbers, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-6428

Educators Hotline Some 125,000 direct mail-sold recipients of reference books receive this deck. They purchased titles such as “Basic Composition Activities Kit” and “Multicultural Discovery Activities.”

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Accepted Trucking Companies A master file numbering 450,000 company names. These companies are licensed by the Department of Transportation.

Cost: $55/M

Selections: Telephone and fax numbers, fleet size, cargo classification, gender, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666

Cystic Fibrosis Foundation This 1.5 million-name database has been enhanced with demographic and lifestyle data.

Cost: $75/M

Selections: Last-three- and last-six-month hotlines, gender, credit card, donation amount, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-620-0700

Florida Fishing License Holders Polk has been tapped to manage this 544,159-name file. The source for this list is state licensing information.

Cost: $70/M

Selections: Mail order overlay; telephone numbers; license data; out-of-state license holders; presence of aircraft, all-terrain vehicle, boat, motorcycle, RV, snowmobile; demographic, lifestyle and clustering information

Contact: The Polk Co., 203-358-9909

Health & Natural Healing Deck This deck mails to 100,000 direct mail-sold buyers of Prentice Hall’s health, natural healing, self-help, diet and herbal remedy publications. Those titles include “Anti-Aging Remedies,” “How to Eat Away Arthritis” and “Mental Dynamics.”

Cost: $30/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Leadership Network Women’s Master File This file names nearly 75,000 active subscribers to six publications: Across the Board, Columbia Journalism Review, Commentary, Foreign Affairs, New York Review of Books and World Press Review. The female subscribers are “upscale intellectuals who are driven toward success and have the financial means to meet their goals,” according to the list manager.

Cost: $95/M

Selections: Last-three- and last-six-month hotlines, Canadian subscribers, home address, business address, state/SCF/ZIP

Contact: Media Marketplace Inc., 215-968-5020

American Stationery This is a 13,500-name list of last-12-month mail order buyers.

Cost: $90/M

Selections: Recency, hotline, state/SCF/ZIP

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Purity Products VentureDirect Worldwide has been chosen to manage the 157,579-name list of buyers who purchased health products by mail. Products include multi-vitamins, digestive aids and heart formulas.

Cost: $90/M

Selections: Monthly hotline buyers, last-12-month Canadian buyers, gender, state/SCF/ZIP

Contact: VentureDirect Worldwide, 212-655-5139

High-End Surfers A list of 17 million households in which people are likely to use the Internet to make purchases.

Cost: $40/M

Selections: Gender, age, telephone numbers, head of household, household status, married, presence of children, families with children, ethnic households, homeowners, business owners, education, home business, estimated household income, occupation, summarized credit statistics, statistics, length of residence, direct mail responders, dwelling type, geographic, neighborhood selects

Contact: Experian, 888-446-3611, ext. 5345


DIRECT Listline

Embase–Biomedical & Clinical International A database containing the names of more than 100,000 international specialists in the fields of pharmacology and biomedicine. These individuals are the top specialists in academia, industry and government from 70 countries, according to the list manager.

Cost: $270/M

Selections: Region, specialty

Contact: The Lake Group, 914-925-2400

PowerTranslator for Windows This 222,231-name list includes business executives who need to communicate with international clients or keep current with foreign affairs, as well as consumers who want to stay in touch with friends and family around the world or who have an interest in foreign languages.

Cost: $110/M

Selections: Home office vs. business, state/SCF/ZIP

Contact: Worldata, 561-393-8200

American Snowmobiler Magazine The file identifies 36,769 active subscribers.

Cost: $80/M

Selections: State/SCF

Contact: Names & Addresses Inc., 847-465-1500

Jo-Ann Stores Shared-Mail Program Customers of this specialty retailer sign up to receive special flyers offering fabrics for home d’cor and apparel. Some 3 million are mailed 20 times a year.

Cost: $40/M

Contact: AllMedia, 972-818-4060


DIRECT Listline

Software Developers–I&TM Database Marketing Concepts has become manager of the software developers database with more than 130,000 names. This list identifies software developers from the Internet and technology marketplace database, which includes 25 publications.

Cost: $185/M

Selections: Job function/title, industry, number of employees, products purchased/specified, equipment on-site, operating system, network environment, hardware on site, network protocol, geography

Contact: Database Marketing Concepts, 516-218-0389

Mary Beth’s Bean Bag World This list identifies 270,698 people who entered Internet contests in the last six months. These individuals are bean bag plush toy collectors. The list also includes inquiries from subscribers about advertisers’ products.

Cost: $75/M

Selections: Recency, state/SCF

Contact: Uni-Mail List Management, 212-679-7655

Casino Gamblers A file of 250,000 1999 responders. These individuals responded to a survey.

Cost: $85/M

Selections: Age, gender, credit card, dwelling type, home ownership

Contact: Loring Direct Response, 914-708-0100

Professionals at Home The list identifies 855,794 professionals at their home address. This Professional Profiler database is updated quarterly. These individuals have annual incomes of more than $75,000 according to the list manager.

Cost: $65/M

Selections: Telephone numbers, doctors, lawyers, accountants, engineers, architects, gender, age, presence of children, income, credit card, millionaire, investors, length of residence, donor, credit card, ethnic, e-mail, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

Mail Order Buyers (Women’s Shoes) The 247,102 individuals in this file have purchased women’s footwear from the Masseys shoe catalog during the past 12 months. Eighty-six percent of them are women, and all of them are direct mail sourced.

Cost: $95/M

Selections: Product select (shoe type), dollar amount spent, 30-, 90-, six-month hotline, gender, state/SCF/ZIP

Contact: Names and Addresses, 847-465-1500


DIRECT Listline

Practicon A list of 61,772 health care professionals and business owners of dental practices who purchase business products and gifts from this catalog.

Cost: $95/M

Selections: Last-one-, last-three- and last-six-month buyers, gift buyers, Canadian buyers, title of buyer, dollar amount, gender, state/SCF/ZIP

Contact: AZ Marketing Services Inc., 203-629-8088

Modern Farm This file of last-12-month buyers identifies 32,702 individuals who ordered from this catalog. Modern Farm features power and hand tools, outdoor, electrical, automotive and trailer supplies.

Cost: $75/M

Selections: Last-three-, last-six- and last-24-month buyers, 12-month inquirers, dollar amount, gender, state/SCF/ZIP

Contact: Zed Marketing Group, 405-348-8145

Wind & Weather This list of last-12-month buyers identifies homeowners who purchased weather instruments and vanes, sundials and garden ornaments from this catalog.

Selections: Last-six-month buyers, dollar amount, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Compuserve Travel & Leisure This file contains the names of more than 74,000 paid, monthly Compuserve members who have joined one or more specialized online content areas that are related to business and leisure travel.

Cost: $150/M

Selections: Business/home address, state/SCF/ZIP

Contact: Acxiom/Direct Media Inc., 925-906-1070


DIRECT Listline

Missouri Conservationist The 380,226-name last-12-month subscriber list identifies people who have paid for their subscription to Missouri Conservationist magazine. This publication focuses on outdoor recreation and nature in Missouri.

Cost: $80/M

Selections: Boating, hunting and fishing enthusiasts, telephone numbers, mail order overlay, presence of aircraft, all-terrain vehicle, boat, fishing and hunting license, motorcycle, RV, snowmobile, demographic, lifestyle, clustering

Contact: Polk, 203-358-9909

Speech Language Therapists at-Home File A 61,375-item file contains the names of last-12-to-14-month speech language therapists at home. Therapists from each state on the list are updated once annually at varying months, but no record is older than 12-to-14 months. The file identifies doctors; dentists; nurses; physical, occupational and respiratory therapists; as well as 27 other categories of health care professionals.

Cost: $65/M

Selections: State

Contact: PCS Mailing List Co., 978-532-7100

Speedgear Catalog This list of 34,000 last-12-month buyers names individuals who purchase officially licensed merchandise from this catalog. These fans follow the Formula 1, Cart and Nascar racing car series.

Cost: $10/M

Selections: Last-three- and last-six-month buyers, total buyer file, last-12-month video buyers, last-12-month apparel buyers, last-12-month die cast, last-six-month paid requesters, gender, dollar amount spent, product purchased, state/SCF/ZIP

Contact: Estee List Services Inc., 914-235-7080

Woodshop News List Services Corp. has been selected as manager of this 92,305-name file of active subscribers. The publication carries product reviews, shop tips, woodworking techniques and profiles of artisans for amateurs and professionals.

Selections Quarterly hotline, expires, fundraiser rates, home/business, gender, state/SCF/ZIP

Contact: List Services Corp., 203-791-4182


DIRECT Listline

Compuserve Travel & Leisure This file contains the names of more than 74,000 paid, monthly Compuserve members who have joined one or more specialized online content areas that are related to business and leisure travel.

Cost: $150/M

Selections: Business/home address, state/SCF/ZIP

Contact: Acxiom/Direct Media Inc., 925-906-1088

Beall Tool Co. This file identifies last 12-month buyers and inquirers. They purchased from this list of products for wooden clockworks.

Cost: $85/M

Selections: state/SCF/ZIP

Contact: Names and Addresses Inc., 47-465-1500

Internet Service Providers A list of 24,768 subscribers is now managed by Database Marketing Concepts. These individuals have indicated that they work an Internet/Online service provider.

Cost: $185/M

Selections: Industry, title, number of employees, products purchased, equipment on site, operating system, network environment, hardware on site, network protocol, geography

Contact: Database Marketing Concepts, 516-218-03889

Golden Homeowners The 15.4 million name list identifies homeowners who are 50 years old or older.

Cost: $45/M

Selections: Dwelling unit type, property characteristics, purchase price, gender, estimated household income, direct mail respondents, 1990 Census data, telephone numbers

Contact: Experian, 888-446-3611


DIRECT Listline

American Trucker This list of more than 635,000 reaches buyers and sellers of new and used trucks and equipment. Included are owner and operators, small and large fleets and others allied to the field.

Cost: Hotline, $110/M; total recipients, $105/M

Contact: Intertec List Rental, 913-967-1326

Winning! Bind-in Co-op The bind-in goes to recipients of the newsletter, which is mailed monthly to 75,000 subscribers.

Cost: $20/M, includes printing and insertion

Contact: The SpeciaLists, 201-865-5800

Music Educators Deck This card deck is sent to direct-mail-sold buyers of Prentice Hall’s reference books, resource guides and instructional material. Titles include: “Tune In!” and “Music Smart.”

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

IDG E-Commerce Database This file contains 944,032 names, which were gathered from the Electronic Commerce and Intranet/Extranet on an number of publications’ lists.

Cost: $185/M

Selections: Hotline, title, industry, number of employees, geography, gender, computer type

Contact: IDG Communications, 508-370-0825


DIRECT Listline

American Trucker This list of more than 635,000 reaches buyers and sellers of new and used trucks and equipment. Included are owner and operators, small and large fleets and others allied to the field.

Cost: Hotline, $110/M; total recipients, $105/M

Contact: Intertec List Rental, 913-967-1326

Winning! Bind-in Co-op The bind-in goes to recipients of the newsletter, which is mailed monthly to 75,000 subscribers.

Cost: $20/M, includes printing and insertion

Contact: The SpeciaLists, 201-865-5800

Music Educators Deck This card deck is sent to direct-mail-sold buyers of Prentice Hall’s reference books, resource guides and instructional material. Titles include: “Tune In!” and “Music Smart.”

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

IDG E-Commerce Database This file contains 944,032 names, which were gathered from the Electronic Commerce and Intranet/Extranet on an number of publications’ lists.

Cost: $185/M

Selections: Hotline, title, industry, number of employees, geography, gender, computer type

Contact: IDG Communications, 508-370-0825


DIRECT Listline

Sports Industry A file identifying 24,878 executives at professional sports teams, sports marketing agencies, major sporting goods retailers, sports events management agencies and college teams. More than 11,000 firms are listed.

Cost: $75/M

Selections: Gender, telephone and fax numbers, type of sport, organization and job function, number of employees, state/SCF/ZIP

Contact: Dunhill International List Co. Inc.

Modern Farm Mercantile This list of 14,729 12-month buyers names buyers who have purchased by mail. This catalog features gardening and home products, as well as country gifts and collectibles, according to the list manager.

Cost: $70/M

Selections: Last-three-, last-six- and last-24-month buyers, dollar amount spent, gender, state/SCF/ZIP

Contact: Zed Marketing Group, 405-348-8145

Crafts Report These 14,000 subscribers read the Crafts Report, which provides business information for the craft artist, teacher, retailer or student.

Cost: $90/M

Selections: Inactive subscribers, gender, business type, telephone numbers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

American Running Association A list identifying 49,665 members of this nonprofit, educational group. Membership demographics are available.

Cost: $80/M

Selections: Gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Elsevier Science-U.S. Biological Sciences This list identifies 37,793 U.S. biology specialists from Biobase, an Elsevier science database. These professionals are investigators in biochemistry, cancer research, clinical chemistry, ecology and other fields.

Cost: $230/M

Selections: Specialty, state/SCF/ZIP

Contact: The Lake Group, 914-925-2400

OutdoorsWomen A file of 2.02 million names of women who participate in sports and outdoor recreation.

Cost: $60/M

Selections: Mail order overlays, motorcycle, RV, snowmobile, aircraft, ATV and boat owners, fishing and hunting license owners, pilots, demographic, lifestyle

Contact: Polk, 203-358-9909

Creative Machine Newsletter & Book Buyers This 37,712-name file is comprised of 75% sewing and needle art book buyers and 25% paid subscribers to the Creative Machine newsletter.

Cost: $85/M

Selections: State/SCF/ZIP

Contact: ListMart Inc., 816-505-2111

U.S. Cavalry Blow-in Program This 7-million piece blow-in program offers inclusion in multiple catalog mailings throughout the year. U.S. Cavalry catalog features hunting, camping and military products.

Cost: $30/M

Contact: Estee List Services Inc., 914-235-7080


DIRECT Listline

Satellite Orbit A file of 110,350 active subscribers. These individuals own satellite home systems and use the Satellite Orbit magazine to find out about programming.

Cost: $90/M

Selections: Hotline, expires, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Magic Crochet This list identifies 44,326 U.S. subscribers. Published bi-monthly in the U.S., this magazine is the English-language version of a French publication about elegant crochet projects.

Cost: Base price craft offers, $70/M; Base price non-craft offers, $65/M

Selections: Quarterly hotline, 12-month paid expires, active Canadian subs, source, recency, state/SCF/ZIP

Contact: AllMedia, 972-818-4060

Winning Magazine Expires This list contains the names of 105,000 former subscribers. This publication features contests, lotteries, money-making advice and second income opportunities.

Cost: $75/M

Selections: Three-month hotline, June ’99 hotline, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0545

U.S. Cavalry Catalog PIPs Some 240,000 inserts are included each year in packages ordered by buyers. They purchased products from the U.S. Cavalry catalog, which features outdoors apparel and merchandise.

Cost: $65/M

Contact: Estee List Services Inc., 914-235-7080


DIRECT Listline

Social Workers at Home Address This file identifies more than 200,000 social workers.

Cost: $65/M

Contact: PCS Mailing List Co., 978-532-7100

Executive Shoe Buyers A file of 8,328 60-day buyers. These individuals ordered from E.T. Wright, which features men’s upscale apparel.

Cost: $85/M

Selections: Last-90-day and last-six-month buyers, type of shoe, multi-buyers, dollar amount spent, gender, women’s or men’s shoe, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Womanship A 10,000-name list of female sailing enthusiasts. They attended the world-renowned sailing school.

Cost: $120/M

Selections: State/SCF/ZIP

Contact: AH Direct Marketing Inc., 727-327-5229

Special Educators Deck Some 150,000 teachers receive this card deck. They are remedial reading, learning disabilities and special education teachers. They are also direct mail-sold buyers of Prentice Hall reference books.

Cost: $32/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Corporate Gift Buyers This file names 74,492 executives and managers who purchase gifts for clients or incentives for sales staff.

Cost: $60/M

Selections: Job title/function, sales volume, number of employees, telephone numbers, gender, SIC codes, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Paradise Galleries This 338,672-name last-12-month file of doll collectors has two new selects: Country Western and Irish dolls.

Cost: $90/M, plus $10/M for doll type

Selections: Doll type, one-, three- and six-month hotline, multibuyers, dollar value of sale

Contact: Adrea Rubin Management Inc., 212-983-0100

Venture Capital Zone A 37,642-name list of executives at companies that provide venture capital for the technology industry in Silicon Valley.

Cost: $125/M

Selections: Telephone and fax numbers, gender, state/SCF/ZIP

Contact: Name-Finders Lists Inc., 415-955-8595

Internet/Tech Marketplace A database of 1.8 million subscribers, buyers and inquirers from the B-to-B technology market, compiled from sources such as CMP, Pennwell, Cahners and IRG.

Cost: $175/M

Selections: Job function/title, industry, number of employees, products purchased/specified, operating system, network environment, hardware on site, state/SCF/ZIP

Contact: Database Marketing Concepts, 516-218-0389


DIRECT Listline

Ducks Unlimited Novus Marketing has been named manager for the 526,000-name Ducks Unlimited file. Ducks Unlimited is a nonprofit membership organization devoted to wetland, waterfowl and wildlife conservation.

Cost: $85/M

Selections: Last-30-day members, last-three- and last-six-month members, gender, state/SCF/ZIP

Contact: Novus Marketing, 914-773-6605

U.S. Cavalry Catalog Estee List Services Inc. has assumed management of the 201,377-name U.S. Cavalry International catalog buyers file. A file of last-12-month buyers identifies individuals who spend an average of $75 per order on outdoor apparel and equipment.

Cost: $90/M

Selections: Last-one-, last-three- and last-six-month buyers, 13-to-24-month buyers, one-, three- and four-to-six-month requesters, dollar selects, credit cards, product, multi-buyers, state/SCF/ZIP

Contact: Estee List Services Inc., 914-235-7080

Biobase-Biological Sciences International This 71,064-name file is one of six new Elsevier Science files. The individuals identified in this list are in such fields as biochemistry, cancer research, clincial chemistry, ecology and immunology.

Cost: $230/M

Selections: By region, specialty, e-mail

Contact: The Lake Group, 914-925-2400

Natcom Outdoor Recreation Expires A 207,300-name file contains the names of expires from the Natcom Publications magazine group. These individuals had subscribed to Bassin’, Crappie World, Golf Illustrated and Rifle and Shotgun magazines. The file includes January through June 1999 expires.

Cost: $70/M

Selections: Three-month hotline, June ’99 hotline, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0545


DIRECT Listline

U.S. Cavalry International Catalog Estee List Services Inc., has assumed management of the 93,386-name U.S. Cavalry International Catalog Buyers file.

Cost: $250/M

Selections: Inquirers, Canadian buyers and requesters, Japanese buyers and requesters, country, credit card buyers

Contact: Estee List Services Inc., 914-235-7080

Breck’s/Spring Hill Deduped Masterfile These 1.05 million last-12-month buyers have purchased from the Breck’s Dutch Bulbs and/or the Spring Hill Nurseries catalogs.

Cost: $85/M

Selections: June hotline, last-three- and last-six-month buyers

Contact: RMI Direct Marketing Inc., 203-825-4626

Pin High Inc. Buyers This 21,000-name file has been updated to include first- and second-quarter 1999 names. These individuals have purchased custom-printed personalized I.D. labels for golf clubs.

Cost: 142 buyers @ $95/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Wissota Trader A file identifying last-12-month buyers. These individuals ordered regular and hard-to-find sizes from this footwear catalog.

Cost: $95/M

Selections: Last-30-, last-90- and last-six-month hotline, last-six-month inquirers, gender, dollar amount, multi-buyers, product categories, women’s shoe buyers, men’s shoe buyers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Big Bass World Championship.com A 5,000-name file of e-mail subscribers. These fishermen paid an $18 fee and entered a big bass contest online. They receive weekly broadcast messages with updates on state leader standings, as well as profiles on how the leaders caught the biggest bass in their states.

Cost: $100/M

Contact: Uni-Mail List Management, 212-679-7655

American HomeStyle & Gardening The 875,000-name list of subscribers has a new selection. A file of more than 41,000 six-month expires has been added.

Cost: $85/M

Selections: Monthly and quarterly hotline, gift givers/donors, source, gender, monthly changes of address, Canadian subscribers, datamatch/enhanced 12-month actives, state, SCF/ZIP

Contact: List Services Corp., 203-791-4478

TV Technology Worldata is the newly chosen list manager for this file identifying 40,750 subscribers. Published biweekly, this publication covers the video equipment industry.

Cost: $145/M

Selections: Type of firm, job function, state/SCF/ZIP

Contact: Worldata, 561-393-8200

Ultra Affluent Database This database of 3.3 million of the top earners in the country now has some new selections: credit card by type, fundraising contribution type and ethnicity.

Cost: $65/M

Selections: Home telephone numbers, age, presence of children, children by age, gender, multibuyer, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

Women Executives & Professionals This file identifies 1.3 million of these executives. Their professions include banking, medicine and government service.

Cost: $60/M

Selections: Telephone number, type of profession, at business address, at home address, state/SCF/ZIP

Contact: Fred Woolf List Co. Inc., 914-694-4466

Enhanced Cooperative Database A 12 million name file that features a range of consumers based on their “proven buying habits and personal interests,” compiled from the house files of the list manager’s owner clients. A new selection, ethnic code, has been added.

$85/M

Selections: Hotline, telephone numbers, gender, age by range, apparel, bank/retail credit card, children’s age by range, contest & lottery players, marital status, retirement plans, state/SCF/ZIP and others

Contact: LH management Division, Leon Henry Inc., 914-723-3176

Decorative Crochet This list contains the names of 32,690 U.S. subscribers to the publication on this craft.

Cost: Base price craft offers, $70/M; base price non-craft offers, $65/M

Selections: Quarterly hotline, 12-month paid expires, active Canadian subscribers, gender, source, recency, state/SCF/ZIP

Contact: AllMedia, 972-818-4060

Satellite Direct A database identifying more than 200,000 subscribers. This publication is for people who own a digital satellite system.

Cost: $90/M

Selections: Monthly hotline, expires, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Credit Opportunists This three-month hotline file identifies 1.8 million people.

Cost: $60/M

Selections: Gender, age, credit card holders, children’s age/gender, income marital status, state/SCF/ZIP

Contact: NCRI List Management, 201-541-9500

Travelnews Asia A file of 16,619 subscribers to this news magazine, which covers developments in the Southeast Asian travel industry.

Cost: $250/M

Selections: Country, business, job title

Contact: AllMedia, 972-818-4060

Accepted Telephone Company Executives This list identifies 11,000 telecom executives at hardware/supply companies, regional bell operating companies, local exchange and long-distance carriers.

Cost: $55/M

Selections: Telephone and fax numbers, title, company type, number of employees

Contact: Market Street Lists Inc., 603-772-6666

Business Management This card deck is mailed to 175,000 executives. These individuals have purchased business manuals, professional literature and reference books by direct mail.

Cost: $32/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Mad Magazine Subscribers This file identifies more than 100,000 subscribers. Some 85% of these individuals are male.

Cost: $100/M

Selections: Canadian and international subscribers, expires, state/SCF/ZIP

Contact: RMI Direct Marketing Inc, 203-798-0448

PCS Corporate Counsel A list of 29,409 attorneys who practice in publicly and privately held corporations and businesses.

Cost: $55/M

Selections: Specialty/area, telephone numbers, geography

Contact: PCS Mailing List Co., 978-532-7100

J & P Cycles These 12-month buyers ordered from this catalog, which features after-market parts and accessories for Harley Davidson motorcycle owners.

Cost: $80/M

Selections: 30-, 90-day and six-month buyers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Mambo Sprouts Natural Products This file names 106,940 subscribers and buyers. Mambo Sprouts is a direct marketing company that specializes in the health and natural products industry.

Cost: $85/M

Selections: Gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc, 914-277-5558


DIRECT Listline

Clifford & Wills The 700,000-name list of 24-month buyers from the Clifford & Wills catalog, will be updated quarterly, even as the catalog undergoes a two-year phase out.

Cost: $100/M

Selections: One-, three- and six-month hotline buyers, 12-month buyers, one- and three-month change of address, 12-month Canadian buyers, 12-month requesters, 12-month business buyers, multi-buyers, credit card buyers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-904-6225

Golf Fanatics This file identifies 660,000 golfers who were surveyed under the auspices of a major golfing association.

Cost: $95/M

Selections: Number of rounds per year, age, gender, credit card, dwelling type, home ownership, state/SCF/ZIP

Contact: Loring Direct Response, 914-708-0100

Scientific Investing Newsletter Name-Finders Lists Inc. is the new manager of this file, which contains the names of 3,851 active subscribers. This publication shares a “scientific” methodology on how to pick stocks.

Cost: $950/M

Selections: E-mail, state/SCF/ZIP

Contact: Name-Finders Lists Inc., 415-955-8595

Aquarium Fish A list of 12-month active U.S. subscribers has recently been updated.

Cost: $90/M

Selections: Three- and six-month hotlines, six-month expires, Canadian names

Contact: MacFan Lists, 949-855-8822


DIRECT Listline

Cargonews Asia This list identifies 13,121 subscribers. It was recently updated. The publication provides news and feature coverage about the Asian freight distribution business.

Cost: $250/M

Selections: Country, business, job title

Contact: AllMedia, 972-818-4060

CMP E-Commerce Database This file identifies more than 185,000 subscribers to InformationWeek, InternetWeek, Network Computing, VARBusiness and Tele.Com. These individuals have indicated that they purchase electronic commerce servers, and software.

Cost: $170/M

Selections: Operating system/protocol/topology, title, industry, company size, products, Canadian names

Contact: Database Marketing Concepts, 516-218-0389

Sub-Prime Auto Loan Applicants A database of nearly 500,000 high-interest-rate credit users. The list has recently been updated.

Cost: $100/M

Selections: Gender, title, monthly income, telephone numbers, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

World’s Greatest Vacations This file, containing 24,600 records identifies 1999 vacation travelers/respondents hotline. These individuals responded to a direct mail piece about vacation promotions by asking for more information or by asking that they receive mailings.

Cost: $95/M

Selections: Gender, geography

Contact: List Counsellors Inc., 609-259-0600


DIRECT Listline

Professional Uniforms A list of 77,666 12-month buyers and inquirers who purchased through the mail from this Uniforms catalog. These individuals are doctors, surgeons, nurses, dentists, therapists and other health care professionals.

Cost: $90/M

Selections: First-quarter 1999 buyers and inquirers, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Golf Illustrated On-Line This file identifies 5,000 e-mail subscribers to the publication’s Web site. Visitors to the site leave their e-mail address to receive e-mail notifications of updates to the site, including messages from sponsors of golfillustrated.com.

Cost: $100/M

Contact: Uni-Mail List Management, 212-679-7655

Accepted Trucking Companies Master File This database identifies 450,000 trucking companies.

Cost: $55/M

Selections: Telephone and fax numbers, fleet, size, cargo, gender

Contact: Market Street Lists Inc., 603-772-6666

Moore Business Solutions Direct PIP More than 35,000 inserts are included in packages purchased from Moore Business Products catalog each year.

Cost: $55/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Pet-Club.com This 12,453-name file identifies e-mail responders who filled out a registration form with the National Pet Club. Membership benefits include discounts on veterinarian visits, pet food and other products, as well as “a sense of security” if the pet is lost.

Cost: $80/M

Selections: Monthly hotline, city, gender, pet name, pet type, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Consulting Engineers More than 12,000 executives are identified in the file. These individuals work in various engineering specialties.

Cost: $65/M

Selections: Firms, telephone and fax numbers, number of employees, specialty, sales volume, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Therapists at Home Master File A file that identifies 37,485 marriage and family therapists at their home address. The list was compiled from state licensing bureaus and registries.

Cost: $65/M

Contact: PCS Mailing List Co., 978-532-7100

Weider Publications Business DirectBase A list of 154,164 business contact names. These individuals subscribe to Weider Publications’ health, fitness and lifestyle magazines.

Cost: $100/M

Selections: First-quarter hotline, title, function, home-based business, women with families, Hispanic surname indicator, business address, gender, number of employees, sales volume, industry, year started, telephone, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600


DIRECT Listline

International Book Buyers This is a 589,261-name master file. It contains the names of people who buy books about their hobbies such as home arts, home improvement and nature.

Cost: $85/M

Selections: Three- and six-month hotline, gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc, 914-277-5558

Underwood Gardens A 12,000-name list of buyers from 1997-1999 has been updated through March. These individuals purchased vegetables, herbs or flowers from this catalog that offers horticulture varieties “favored enough to be preserved by families and gardeners for generations,” according to the list manager.

Cost: $70/M

Selections: Eight-month buyers

Contact: Zed Marketing Group, 405-348-8145

Aspire Magazine Expires This new list identifies 28,227 former subscribers to this Guideposts publication. Aspire targets young Christian women.

Cost: $75/M

Selections: Gender, demographic, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Control Design Magazine The active subscribers list identifies 50,000. These individuals are businesses and professionals from the industrial original equipment manufacturers marketplace.

Cost: $110/M

Selections: Title, industry type, state/SCF/ZIP

Contact: Walter Karl, a division of infoUSA, 914-620-0700


DIRECT Listline

Siegel Display Products This 24-month file identifies more than 150,000 buyers and inquirers. Siegel Display is a cataloger of literature and portable trade show displays and ad reprint frames.

Cost: $90/M

Selections: First- and second-quarter 1999 buyers/inquirers, third- and fourth-quarter 1998 buyers/inquirers, business, hotline, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5213

Asian Business A list of 101,473- subscribers has been updated. This publication is a major business monthly, according to the list manager.

Cost: $285/M

Selections: Country, business, job title,

Contact: AllMedia, 972-818-4060

Canadian LTI E-Mail IDG Communications List Services has been appointed as manager of this e-mail subscriber list. This file identifies 6,300 subscribers to three technology publications who have given permission to receive third-party e-mail transmissions through an opt-out question.

Cost: $250/M, transmission fee, $105/M

Contact: IDG Communications List Services, 508-370-0808

Museums New York Magazine Ride-Along Some 400,000 inserts ride along in a sealed polybag with this magazine. Distribution includes subscriptions, targeted controlled circulation, single copy sales and bonus circulation at upscale events.

Cost: $65/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Gunjournal.com This 2,000-name list of e-mail subscribers is now managed by Uni-Mail List Management. This is the Web site for Gun Journal magazine. These subscribers have filled out an entry form on this site to win a free Colt revolver. E-mail and home addresses available on a case-by-case basis.

Cost: $100/M

Contact: Uni-Mail List Management, 212-679-7655

Jetsoft E-mail List Worldata has been appointed manager of this file of 15,000 e-mail addresses. These individuals are graphic artists who have purchased imaging products. Jetsoft Imaging Systems is a publisher of scanning software and a reseller of scanning hardware.

Cost: $200/M

Contact: Worldata, 561-393-8200

First Union Prime Equity Line Statements Some 3.1 million statements are sent out annually to homeowners who participate in a Home Equity Line of Credit loan.

Cost: $45/M

Contact: Stanton Direct Marketing Inc., 607-734-1665

MacAcademy/Windows Academy A 300,000-name master file identifies seminar attendees and training product buyers. They were trained through the academy by attending seminars or through CD-ROM or video training programs.

Cost: $120/M

Selections: Last-three-, last-six- and last-12-month attendees/buyers, gender, business/home address, platforms, products, state/SCF/ZIP

Contact: 21st Century Marketing, 516-292-8550


DIRECT Listline

N.S.A. Sweepstakes Report The 10,000 monthly hotline buyers have paid $20 to receive a sweepstakes and contest report. The list is 70% female, and is 100% direct mail sourced.

Cost: $80/M

Selections: Gender, state/SCF/ZIP

Contact: Walter Karl, 914-620-0700

Bergdorf Goodman Catalog Buyers These 27,557 last-24-month buyers have purchased American and European designer selections for men and women, as well as accessories and home furnishings. The average order is in excess of $300.

Cost: $130/M

Selections: Last six-, 12-month buyers, $50+, $100+, $200+ buyers, multibuyers, gender, state/SCF/ZIP

Contact: American List Counsel, Inc. 800-ALC-List

RoseArt Children and Young Mothers Retail Package Insert Program RoseArt manufactures toys, arts and crafts, and activity kits for children aged 5-12. Up to eight inserts enclosed in a 6″ x 9″ outer envelope are inserted into each kit. Six million envelopes are circulated annually.

Cost: $45/M

Contact: Media Horizons, Inc., 203-857-0770

Pet-Club.Com These 5,000 monthly hotline e-mail responders have logged onto the National Pet Club and filled out a registration form. In addition to offering a lost-pet service, the National Pet Club offers its’ members discounts on vet visits, food and other products and services.

Cost: $80/M

Selections: Pet type, pet name, city, state/SCF/ZIP, gender

Contact: Mal Dunn Associates, Inc., 914-277-5558


DIRECT Listline

Diamond Essence Catalog Edith Roman Associates Inc., has been appointed manager of a 29,359-name list identifying last-12-month buyers. The catalog offers gold and silver jewelry, gemstones and stones that resemble diamonds.

Cost: $105/M

Selections: Last-three-, last six-month and last-13-24-month buyers, last-12-month fundraisers/publishers, catalog inquiries, dollar amount spent, credit card or cash, state/SCF/ZIP

Contact: Edith Roman Associates Inc., 914-620-9000

Insurance X-Dates This file contains insurance expiration dates for more than 34 million homeowners.

Cost: $45/M

Selections: Realty, demographic, geographic

Contact: Experian, 888-446-3611

Traditional Quiltworks This 23,934-name file identifies subscribers to this magazine “workbook,” which is published six times a year. The publication provides patterns and step-by-step instructions on how to make a quilt.

Cost: $75/M

Selections: Six-month expires, gender, state/SCF/ZIP

Contact: AllMedia, 972-818-4060

Guidance & Counseling Deck The card deck goes out to 100,000 direct mail sold buyers of Prentice Hall and the Center for Applied Education products. These recipients are elementary and secondary school guidance counselors, supervisors, psychologists, social workers and health personnel.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Gooseberry Patch This 109,600-name 12-month buyers file now includes nearly 25,000 first-quarter 1999 buyers.

Cost: $90/M (12-month buyers); +$15/M (first-quarter 1999 buyers)

Selections: Last-six- and last-24-month buyers, last-six- and last-12-month catalog requesters, dollar amount, recency, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0555

Computerworld Master File IDG Communications is the new manager of the 687,000-name Computerworld master file. The list includes paid and controlled circulation subscribers, expires, paid trials and inquirers.

Cost: $200/M

Selections: Hotline, organization industry or function at location, job title, job function, level of purchasing involvement, number of employees, annual budget for information services, personal spending involvement, operating system, home versus business, gender, geographic and others

Contact: IDG Communications, 508-370-0832

PCS Opticians at Home Address A 8,891-name file, which has been compiled from state licensing bureaus and registries.

Cost: $65/M

Contact: PCS List & Information Technologies, 978-532-7100

Rapidocolor Printing AllMedia Inc. has been tapped to oversee this list of more than 69,000 buyers and inquirers of color printing. These individuals are sales and marketing professionals, ad agency employees and graphic designers who work for small to medium-sized companies.

Cost: $95/M

Selections: Telephone, gender, state/SCF

Contact: AllMedia Inc., 972-818-4060


DIRECT Listline

Crest Fruit Continuity Buyers List Services Corp. has been chosen to manage this 440,000-name master file. These continuity club members purchased Ruby Red grapefruit and other fruit and gourmet items.

Cost: $85/M

Selections: Last-12-month buyers, total gift buyers, club expires, dollar selects, fundraiser rate, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Cutting Edge Business Opportunity This 240,000-name list of 1998 total subscribers is newly managed by Venture Direct Worldwide.

Cost: $90/M

Selections: June hotline, 1999 total subscribers, gender, SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Accepted Respiratory Care Specialists A master file, containing 70,500 names, identifies therapists who work with those with respiratory ailments in hospitals, nursing homes, mental health facilities and rehabilitation centers.

Cost: $55/M

Selections: By type of address, gender, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666

Shop at Home The total file identifies more than 800,000 individuals who purchased from this home shopping network.

Cost: $80/M

Selections: Monthly hotline, last-three- and last-six-month buyers, credit cards, telephone, state/SCF/ZIP

Contact: Adrea Rubin Management Inc., 212-983-0100


DIRECT Listline

Dell Puzzle Magazine Masterfile This file, which is newly managed by List Services Corp., features 182,096 subscribers to at least one of 11 Dell puzzle magazines. Two-thirds of the file is female, and all of it is direct mail generated.

Cost: $80/M

Selections: One-, three-month hotline, six-month expires, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

America’s Shopper – Frequent Travelers Credit Card Buyers These 2.8 million individuals have used their credit cards within the last 12 months to purchase airline tickets, rental cars, hotel reservations, and an assortment of other travel-related goods and services.

Cost: $70/M

Selections: Presence of child by age, length of residence, income, occupation, height, weight, mail order buyer, phone numbers, lifestyles, publications

Contact: Convenient Name Bank, 215-699-7551

Health & Natural Healing Card Deck This card pack will be mailed to 100,000 direct mail buyers of Prentice Hall’s health, natural healing, self help, diet, and herbal remedy products. The deck will close on August 30, and will mail in early October.

Cost: $30/M

Contact: Prentice Hall Direct, 1-800-937-9970

Meeting and Convention Planners Database This compilation of 29,164 names consists of individuals that plan conventions and meetings for businesses and associations throughout the United States. Almost all of the names have a telephone number attached, and many have fax numbers.

Cost: $60/M

Selections: Number of meetings, number of attendees, title, gender, state, SCF

Contact: American List Counsel, 908-874-4300


DIRECT Listline

Active Outdoor Enthusiasts This 10 million plus name database identifies people interested in a range of “back-to-nature” activities.

Cost: $80/M

Selections: outdoor interest, telephone numbers, age, income, gender, head of household, martial status, homeowner, mail order buyers, credit card holders, state/SCF/ZIP

Contact: Market Street Lists, 603-772-6666

America Economia The Dow-Jones list of 60,000 active subscribers and 50,000 former subscribers who are senior decision makers in Latin America.

Cost: $275/M

Selections: country

Contact: List Services Corp., 203-743-2600

National Head Start Association Over 2,000 directors of community action agencies. All address are at work and all addresses are generated by direct mail.

Cost: $150/M

Selections: state, SCF, key code

Contact: MGI Lists, 800-899-4420, ext. 363

Innovis/CCA 30 Day New Movers 1.5 million May 1999 new movers who are credit card holders and have reported their new addresses directly to credit grantors.

Cost: $80/M

Selections: age, income

Contact: Uni-Mail List Management, 212-679-7655


DIRECT Listline

Accepted College and University Administrators Masterfile This file of 62,000 top administrators include officials responsible for the institution’s operation. Thirty six hundred colleges and universities are represented, and almost every record has a telephone number.

Cost: $55/M

Selections: Title, college type, affiliation, enrollment, state/SCF/ZIP

Contact: Market Street Lists, 603-722-6666

PC Zone/Mac Zone Graphic DTP Buyers This new list of 228,494 individuals contains home computer enthusiasts, SOHO executives, mobile computing executives and creative professionals that have purchased graphic and desktop publishing software.

Cost: $145/M

Selections: Twelve-, six-, three- and one-month hotline buyers, home/business address, Windows/Mac, gender

Contact: 21st Century Marketing, 516-293-8550

Peelworld.Com All 80,000 subscribers to Peelworld.com, a monthly e-mail magazine, have opted to receive the publication. Marketers can place banner ads, which are intermingled with the publication’s content. Most of the subscribers are between the ages of 18 and 23.

Cost: $150/M

Contact: Venture Direct Worldwide, 212-655-5195

MIS Executive Decision Makers This list of 75,000 top MIS decision makers is telephone verified on a quarterly basis.

Cost: Per-order basis: flat file fee is $7,495.

Selections: SIC Code, sales volume range, employee size range, fax number, city/state/ZIP

Contact: Sterling Data, 405-818-4575


DIRECT Listline

NAOG Outdoor Group Men’s Enhanced Database The database combines 1.7 million members from Handyman Club of America, North American Hunting Club and North American Fishing Club.

Cost:

Selections: Active direct mail buyers, age, income, presence/age of children, Hispanic, credit cards, automobile ownership, marital status, homeownership, ethnicity and special interests, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Diamonds Are a Girl’s Best Friend This 14-million-name database identifies households with jewelry store financing.

Cost: $65/M

Selections: Age, gender, income, telephone numbers, direct response buyer, presence of children, premium bankcard holder, homeowner

Contact: PerformanceData, 312-466-8779

Ski Limited Watersports These inserts are enclosed in packages mailed to people who have purchased products from the Ski Limited catalog. More than 90,000 go out each year.

Cost: $90/M

Contact: Chilcutt Direct Marketing, 405-478-7245

IDG.net E-mail Registration Names Subscribers gave permission through an opt-out question to receive third-party e-mails. IDG Online Network comprises more than 240 sties, including Computerworld, InfoWorld, Network World and PC World.

Cost: $300/M; $150/transmission fee

Contact: IDG List Services, 508-370-0808


DIRECT Listline

ACLU This is a 147,190-name list of last-12-month members. The American Civil Liberties Union works to expand and protect rights guaranteed by the Constitution and the Bill of Rights.

Cost: $76/M

Selections: Six- and 24-month members, expires, gender, state/SCF/ZIP

Contact: American List Counsel, 908-904-6217

Young Homeowner Families A file of 2-million married couples under 30 years of age.

Cost: $75/M

Selections: Age, gender, income, telephone numbers, direct response buyer, premium bank card holder, PRIZM, nonprofit donor

Contact: PerformanceData, 312-446-7785

Visual Developer Magazine Worldata is the new manager of this 34,289-name list of information technology professionals who subscribe to this publication. The magazine is “a language-neutral and vendor-neutral and focuses on Rapid Application Development for Microsoft Windows 95, 98 and 2000,” according to the list manager.

Cost: $165/M

Selections: Business vs. home, state/SCF/ZIP

Contact: Worldata, 561-393-8200

Women-at-Work Card Deck This deck is mailed to 100,000 people who are direct-mail-sold buyers of Prentice Hall publications such as “Working Women’s Guide to Managing Stress” and “Working Woman’s Communications Survival Guide.”

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


Direct Listline

Men’s Health Book PIP Inserts are mailed along with Men’s Health and Sports/Fitness One Shot books. Some 350,000 are to be mailed annually.

Cost: $65/M

Contact: Rodale Press Magazine Division, 610-967-8820

Multiple Zones-Soho A master file identifying 200,000 buyers. Multiple Zones features computer hardware, software and other supplies.

Cost: $145/M

Selections: February hotline, last-12-, last-six- and last-three month buyers, gender, home office, small business, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

Photo Insider This list identifies more than 10,000 12-month subscribers. This quarterly magazine features cover destinations, books and fine art photography.

Cost: $90/M

Selections: Active subscribers, telephone numbers, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Psychic Spirits A file of 60,000 last-12-month callers. These individuals were hotline 800-number and 900-number callers who have paid in excess of $60 to receive predictions from advisers.

Cost: $75/M

Selections: Monthly hotline callers with telephone, gender, state/SCF/ZIP

Contact: The SpeciaLists Ltd., 201-865-5800


DIRECT Listline

Big Bass World Championship.com A 5,000-name list of e-mail subscribers. These individuals subscribe to Bassin’ magazine’s championship Web site.

Cost: $100/M

Contact: Uni-Mail List Management, 212-679-7655

Pro Audio Review Worldata has been awarded this file of 31,175 subscribers to this publication that focuses on product reviews. These individuals are audio professionals in commercial recording, broadcast production, audio-for-video/film, contracting and manufacturing.

Cost: $145/M

Selections: Type of firm, job function, state/SCF/ZIP

Contact: Worldata, 561-393-8200

Moore Business Solutions Direct Invoices Inserts are inserted in billing statements to subscribers of the Moore Business Products catalog. Nearly 100,000 go out a year.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Men’s Health Book PIP Inserts are mailed along with Men’s Health and Sports/Fitness One Shot books. Some 160,000 are mailed annually.

Cost: $65/M

Contact: Rodale Press Magazine Division, 610-967-6171


DIRECT Listline

Mays Pond by Orvis The Millard Group has been chosen as manager of the 114,187-name last-12-month buyers file. These individuals purchased apparel and accessories from the catalog.

Cost: $115/M

Selections: Last-three-, last-six-, last-seven to 12- and last-13 to 24-month buyers, dollar amount spent, gender, credit card, multi-buyers, average/last/single purchase, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

24-Hour Fitness Club The SpeciaLists has been appointed as manager of the 462,000 12-month buyers file identifying members of this club.

Cost: $75/M

Selections: Last-three-month new members, last-six-month members, members with telephone numbers, age, gender, state/SCF/ZIP

Contact: The SpeciaLists Ltd., 201-865-5800

Government Media Group Action Cards These decks go to 100,000 planners, buyers and specifiers in local, state and federal government. The packs are mailed four times a year.

Cost: $24/M

Contact: Penton Media Inc., 216-696-7000

Vacationers This database contains the names of 4.5-million pleasure travelers. These individuals are executives, senior citizens, professionals and vacationers, according to the list manager. All are at home addresses and telephone numbers are available for 2.5 million names.

Cost: $65/M

Selections: Type of vacationer, gender, age, estimated income, contributor type, home ownership, presence of children, number of children, credit card user, marital status, type of dwelling and occupation.

Contact: Dunhill International List Co., 561-347-0200


DIRECT Listline

Sesame Street Response Pak The Alternative Media Division of the SpeciaLists Ltd., Weehawken, NJ, has been awarded management of the Sesame Street Response Pak. This premiere issue of the pack will reach 200,000 active subscribers to Sesame Street magazine. The publication, put out by Children’s Television Workshop, is written for children ages two to six.

Cost: $35/M

Contact: The SpeciaLists Ltd., 201-865-5800

Boat & Yacht Owners A file of 639,179 individual owners. There are also 31,353 partnerships available.

Cost: $55/M

Selections: Length of boat, class of ship, material of boat and hull, transmitter categories, year of radio license authorization, decade built

Contact: PCS List & Information Technologies, 978-532-7100

Whitetail Institute of North America This file identifies 130,748 buyers/active subscribers. The institute provides deer hunters with products and guidance on how to improve the quality of their deer herds. After purchasing a product, buyers receive a three-year subscription to Whitetail News, a quarterly publication featuring articles on deer herd management and hunting safety.

Cost: $100/M

Selections: State/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

International Adult Video Buyers MLA has been appointed manager of the list of more than 100,000 videocassette buyers of “The Better Sex Video Series.”

Cost: $225/M

Selections: Geography

Contact: MLA Global List Specialists, (852) 2526 1208


DIRECT Listline

Wealthy American-Licensed Pilots A compiled list of more than half a million people who have incomes of at least $75,000 a year.

Cost: $66/M

Selections: Male licensed pilots, female licensed pilots, telephone numbers, age, gender, children, lifestyles, premium, credit card, ethnic, state/SCF/ZIP

Contact: Compiled Solutions, 609-275-6452

Giving Families These 1.5 million homeowner families are said to be mail-order responsive and in the top 20% of those likely to contribute to nonprofit causes.

Cost: $75/M

Selections: Dollar amount donated, age, gender, income, telephone numbers, direct response buyer

Contact: PerformanceData, 312-466-8779

Click Magazine A list of 23,572 active subscribers to this magazine for children ages three to seven.

Cost: $80/M

Selections: Last-three- and last-six-month hotlines, active expires, non-children’s merchandise, fundraiser rate, competitive rate, gender, age child’s age counts, state/SCF/ZIP

Contact: Millard Group Inc. 603-924-9262

MWN Sports Coaches Opt-In An opt-in e-mail list identifying 22,000 individuals who have requested a sports-specific newsletter.

Cost: $150/M

Selections: Sport

Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Catholic Digest This 313,327-name file of active subscribers has been enhanced with age, income and lifestyle interests.

Cost: $95/M

Selections: Last-three- and last-six-month hotlines, gender, change of address, paid, Canadian, subscribers over age 55, affluent, families with children, lifestyle, state/SCF/ZIP

Contact: American List Counsel Inc., 908-904-6207

Outer Limits A 2-million-name file of credit-heavy households.

Cost: $65/M

Selections: finance trade, home furnishing store card, jewelry store card, age, gender, income, telephone numbers, direct response buyer, presence of children, homeowner

Contact: PerformanceData, 312-466-7785

Golf Illustrated On-Line This list identifies 5,000 active e-mail subscribers. These individuals have visited the site, www.golfillustrated.com and left their e-mail address so that they will receive e-mail notifications of updates to the site.

Cost: $100/M

Selections: Gender

Contact: Uni-Mail List Management, 212-679-7655

Latin America’s Elite Consumers The file lists 11,982 men and women from various Latin American countries.

Cost: $295/M

Selections: Unique names at their home, country, gender

Contact: List Services corp., 203-791-4495


DIRECT Listline

Skyvision This 65,118-name file identifies last-24-month buyers. Skyvision is a catalog featuring satellite TV systems, programming, parts and accessories.

Cost: $80/M

Selections: Last-three-, last-six- and last 12-month buyers, fundraising/publishers, $50+ and $100+ buyers, gender, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Creative Real Estate Worldata is the new manager for the Creative Real Estate magazine list. This file contains 269,889 subscribers, product buyers and seminar attendees of real estate investment products.

Cost: $80/M

Selections: Subscribers, product buyers, seminar attendees, state/SCF/ ZIP

Contact: Worldata, 561-393-8200

Invention Technologies Mal Dunn Associates Inc., has been named as manager for the 39,087-name Invent-Tech list. Invent-Tech is an international consulting group. The individuals identified on the list are inventors who have responded to advertisements for support in developing their inventions.

Cost: $80/M

Selections: State/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Home Marketplace PIP List RMI Direct has been tapped to manage the Home Marketplace catalog package insert program, with 84,000 inserts annually. They are 100% direct mail sold.

Cost: $55/M

Contact: RMI Direct Marketing Inc., 203-798-0448


DIRECT Listline

Golf Fanatics A 659,000-name list who were surveyed under the auspices of a major golfing association.

Cost: $95/M

Selections: Number of rounds per year, age, gender, credit card, dwelling type, home ownership.

Contact: Loring Direct Response, 914-708-0100

Corporate Gift Buyers This is a file identifying 139,386 executives. These individuals purchase plaques, awards and holiday merchandise for business purposes.

Cost: $65/M

Selections: Firms, telephone and fax numbers, number of employees, sales volume, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

One for the Gipper Video Buyers A 22,800-name list identifies buyers who have purchased a video about Ronald Reagan.

Cost: $75/M

Selections: Telephone numbers, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000

Jamie Lee Bridal Stationery Requesters MGI Lists has been chosen to manage the 18-month catalog list naming nearly 250,000 buyers and requesters. These individuals are 100% direct mail sold.

Cost: $85/M

Selections: One-month buyers and requesters, wedding date, telephone number, state/SCF/ZIP

Contact: MGI Lists, 703-706-0362


DIRECT Listline

Guideposts for Teens This file identifies 242,070 active subscribers to this magazine, which advocates traditional values and features inspirational stories. The publication reaches households with teenagers between the ages of 12 and 18.

Cost: $75/M

Selections: Active magazine gift givers, 90-day hotline, last-eight-month expires, May 1999 gift givers, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Financial Master File A 1.8-million-name database of seminar attendees and buyers. The names were compiled from the files of “some of the nation’s leading financial marketing companies,” according to the list manager.

Cost: $85/M

Selections: Gender, state/SCF/ZIP

Contact: ListMart Inc., 816-505-2111

Motorcycle Owners The database names 1.4 million motorcycle owners. Telephone numbers are available for nearly 700,000 entries.

Cost: $55/M

Selections: Motorcycle year; manufacturer; presence of aircraft, all-terrain vehicle, boat, fishing and hunting license and snowmobile; age; automobile value; catalog buyers; children by age and gender; credit card holders; and other demographic and lifestyle data

Contact: Polk, 203-358-9909

Secondary Educators Some 150,000 of these card decks are mailed in September. August 6 is the closing date. Recipients are 100% direct mail sold buyers of Prentice Hall reference books, teaching resource guides and instructional material.

Cost: $32/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Human Resource Professionals These 36,078 subscribers to a variety of human resource newsletters are interested in material dealing with avoiding employee lawsuits and implementing safe working conditions policies. The list is 100% direct mail sourced.

Cost: $125/M

Selections: Three, six-month hotlines, telephone numbers, expires

Contact: M. Lee Smith Publishers LLC, 800-274-6774 ext. 8197

Historic Newspaper Archive Buyers This ride-along program goes to 80,000 consumers annually who have purchased authentic commemorative newspapers from a significant or special date. These actual newspapers, dating from 1880 to the present, are sold in space advertising in the New York Times.

Cost: $90/M

Contact: LH Management Division, 914-723-3176

American Anthropological Association The 11,000 individual members of this organization are scholars and professionals in the field of anthropology. Ninety-five percent of the addresses are work addresses, and the entire list is direct mail generated.

Cost: $150/M

Selections: Sections, discipline, state/SCF

Contact: MGI Lists, 1-800-899-0697

PaperDirect Computer Buyers This file now contains breakouts of 78,092 Mac and 416,553 PC buyers, as well as hotline names for both. Three-fourths of the addresses are from small- to mid-sized businesses, and the rest are high-tech-savvy home computer users.

Cost: $140/M

Selections: Monthly, quarterly, last 24-month buyers, home/business, gender, state, SCF, zip, zip +4

Contact: Direct Media Inc. Computer List Management, 925-975-4663

Gruner + Jahr New Movers The 1.4 million people on this new select have been pulled from G + J’s masterfile and identified as 12-month new movers. Four out of five of them are female, and all of them subscribe to at least one of the following publications: Family Circle; McCall’s; Parents; Child; YM; American HomeStyle & Gardening; and Fitness.

Cost: $85/M + $10/M

Selections: Direct mail sold/source, gender, state/SCF/Zip

Contact: List Services Corporation, 203-743-2600


DIRECT Listline

Orvis Updates A list of last-12-month buyers has been updated from 50,600 to 58,600 names. Orvis offers upscale country clothing and accessories.

Cost: 100 pounds sterling

Selections: Geography, gender, recency, order value, multi-buyers, product type, payment type

Contact: HLB, 973-744-8161

Investors at Home This 3.8 million master file is appended with demographic and lifestyle selections.

Cost: $75/M

Selections: Type of investor, age, income, gender, telephone numbers, presence of children, occupations, title slug, psychographics, mail order buyers, state/SCF/ZIP, among others

Contact: Dunhill International List Co. Inc., 561-347-0200

Laughlin Associates The 25,581-name list identifies first-quarter 1999 buyers and inquiries. Laughlin Associates provides corporate services to small and mid-sized companies.

Cost: $125/M

Selections: Business, home, telephone numbers, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Harry and David Medical professionals is a new selection added to the Harry and David 2.1 million name last-24-month master file. This selection is $120/M.

Cost: $95/M for master file

Selections: Last-three-, last-six- and last-12-month buyers, March hotline, business buyers, catalog requests, gender, multis, product, state/SCF/ZIP

Contact: American List Counsel, 908-904-6228


DIRECT Listline

Global Custodian A list identifying 13,884 subscribers to Global Custodian magazine. These individuals are executives in charge of international investments, securities lending, correspondent banking and related activities at international financial institutions.

Cost: $150 for U.S. names and $185 for foreign names

Selections: Gender, geographical/county

Contact: Asset International, 203-629-5014

Gruner+Jahr New Movers A new segment, Canadian subscribers, contains the names of 250,000 individuals who receive at least one Gruner+Jahr magazine.

Cost: $100/M

Selections: Monthly and quarterly hotlines, direct mail sold, province, gender

Contact: List Services Corp., 203-743-2600

AICPA & Financial Management Deck This card deck goes out to 100,000 names on the hotline master file of buyers of books, services and self-study courses.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

Save the Children This 77,446-name active donor file is available from AZ Marketing Services. Available for fundraising and a variety of other offers, according to the list manager.

Cost: $70/M

Selections: Six- and 12-month donors, former donors

Contact: AZ Marketing Services Inc., 203-629-8088

Orvis Updates A list of last-12-month buyers has been updated to 54,000 names. Orvis catalog offers upscale country clothing and accessories.

Cost: 100 pounds sterling

Selections: Geography, gender, recency, order value, multi-buyers, product type, payment type

Contact: HLB, 973-744-8161


DIRECT Listline

Designer Checks The 588,907-name Designer Checks Teen Source has been appended with demographic and psychographic data.

Cost: $65/M

Selections: Gender, check style, multi-buyers, credit cards, recency, income, occupation, adult age, presence of children, number of children, children’s gender and age, marital status, home ownership mail order buyers, donors, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Radio World Worldata has been tapped to manage this 16,265-name file. This bi-weekly newspaper covers the radio industry.

Cost: $145/M

Selections: Type of firm, job function, type of firm, source, state/SCF/ZIP

Contact: Worldata, 561-393-8200

Accepted Gas Refining Executives Master File A 4,800-name list of professionals in the gas refinery and processing industries.

Cost: $55/M

Selections: Companies, telephone numbers, title, section type, location type, gender, state/SCF/ZIP

Contact: Market Street Lists Inc.

Tennessee Specialty License Tag Holders This 55,415-name list identifies Tennessee residents who support national parks, wildlife and the environment, according to the list manager.

Cost: $70/M

Selections: Type of license tag, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448


DIRECT Listline

Save the Children This 77,446-name active donor file is available from AZ Marketing Services. The list is not available to fundraisers.

Cost: $70/M

Selections: Six- and 12-month donors, gender, amount contributed, former donors

Contact: AZ Marketing Services Inc., 203-629-8088

Stereophile Magazine Novus Marketing has been named list manager for the 46,082-name active subscribers file.

Cost: $110/M

Selections: Paid, sweeps sold, state/SCF/ZIP

Contact: Novus Marketing List Management Division, 914-741-0500


DIRECT Listline

Civic.com Subscriber List The civic.com e-mail subscriber list identifies 16,000 subscribers. They have given permission to receive third-party e-mail transmissions. The monthly publication is read by senior-level IT people in the local government IT market.

Cost: $250/M, $105/M for transmission

Selections: Branch of government, job function of agency, amount spent on computer and communications products, number of PCs or microcomputer systems subscriber buys or recommends, weekly hours spent on the Internet, purchasing involvement, geographic

Contact: IDG List Services, 508-370-0808

FDIC Institutions Registrants A list, with 85,978 banks and institutions that have registered their organizations with the Federal Deposit Insurance Commission. The data comes from the U.S. government.

Cost: $100/M

Selections: Assets, class type, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558


DIRECT Listline

State Elective Officials A 7,737-name file that identifies officials at local state address. Telephone numbers are available for most of the records.

Cost: $65/M

Selections: Political affiliation, elective title, gender, number of employees, sales volume, fax numbers, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Diabetes Access Information Systems This 653,670-name file identifies requestors and buyers. Diabetes Access Information Systems provides information on food, medications and technology for Diabetes sufferers.

Cost: $150/M

Selections: State/SCF/ZIP

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Drake Decision-Makers (Australia) This is a 117,955-name list of Australians who are clients and prospects of Drake, a large international human resources, training and recruitment company. These individuals hold jobs from clerical up to CEO. Some 55,000 companies are also available.

Cost: $170/M

Selections: Gender, geography, job title, job function, number of employees, industry, telephone and fax numbers

Contact: List Services Corp., 203-791-4495

Ballard Designs Novus Marketing has been named new list manager for this 217,678-name last-12-month buyers file. This catalog features gifts and home furnishings.

Cost: $105/M

Selections: Last three- and last-six-month hotline, gender, dollar amount spent, state/SCF/ZIP

Contact: Novus Marketing, 914-741-0500


DIRECT Listline

Fortune 1,000 Headquarters A list of 1,000 Fortune 1,000 headquarters. Also available is a 37,000-name list of executives from these companies. The source for this file is directories.

Cost: $250/M

Selections: Title, function, sales volume, company size, telephone numbers, e-mail addresses, industry, title addresses, gender, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Football News Subscribers This file identifies 57,427 people who subscribe to this weekly publication, which covers events in the college and professional football season.

Cost: $90/M

Selections: State/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Handyman Club of America A 738,524-name file. Recipients are 100% direct mail sold.

Cost: $90/M

Selections: 30-, 60- and 90-day hotlines, 90-day change of address, expires, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Buyer’s Choice–Mastercard This 1.7-million name file identifying people who answered a survey saying they were interested in receiving mail offers for more than 100 products and services.

Cost: $70/M

Selections: Monthly and quarterly hotlines, gender, category, age, marital status, income, six-month mail order buyer, type of credit card, state/SCF/ZIP

Contact: Mal Dunn Associates Inc. 914-277-5558


DIRECT Listline

SDV Vitamins Catalog Ride-a-Long Some 175,000 inserts ride a long in SDV Vitamin’s Healthy Savings sale catalogs.

Cost: $50/M

Contact: AllMedia, 972-818-4060

California Republican Voters A 314,225-name list identifies Republicans most of whom are homeowners over 45 years old.

Cost: $30/M

Selections: State/SCF

Contact: Omega List Co., 703-821-1890


DIRECT Listline

Engineer Database A 604,932-name file of more than 75 categories of engineers. These individuals work in business, industry, health care, education and government. Telephone numbers are available.

Cost: $65/M

Selections: Job function, type of address, category of engineer, number of employees, sales volume, fax numbers, title, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Veterinary Product News This list identifies 47,978 animal health care professionals who subscribe to this publication about veterinary medicine.

Cost: $65/M

Selections: Exclusive small animal practice, phone numbers, mailing list and phone numbers, type of practice, state/SCF/ZIP

Contact: MacFan Lists, 949-855-8822


DIRECT Listline

Coriolis Direct Catalog Buyers A list of 16,973 software developers and animators who purchased books from this direct mail and Web-based catalog. This catalog offers books on topics including Windows 2000, Oracle 8, programming language, Internet and Web development and 3-D animation.

Cost: $165/M

Selections: Business vs. home address, state/SCF/ZIP

Contact: Worldata, 561-368-8345

Moment Magazine Subscribers This 14,356-name file identifies subscribers to Moment, which covers topics of interest to the Jewish community.

Cost: $105/M

Selections: Last-three-month subscribers, gender, state/SCF/ZIP

Contact: RC Direct, 414-271-3313


DIRECT Listline

Linuxworld Conference and Expo IDG Communications is managing this 10,000-name list, which identifies computer professionals who attended this conference in March. Featured at the conference were Linux and Open Source products such as relational database-management systems, major servers and hardware.

Cost:$200/M

Selections: Job function, type of organization, purchasing authority, number of employees, product interest, state/SCF/ZIP

Contact: IDG Communications, 508-370-0826

Lefty’s Little Library of Fly Fishing Preferred Communications is the new manager of this 5,351-name file. This collection of books “provides the fly fisherman the opportunity to own the definitive library on the subject,” according to the list manager. The source for the list is 100% direct mail.

Cost: $100/M

Selections: Previous book buyers, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000


DIRECT Listline

Mplayer.com E-mail A 404,712-name master file. These individuals registered as members on Mplayer.com to play games online.

Cost: $175/M

Selections: Last-three-month active members, identifiable male, e-mail address, action, classics, type of game

Contact: 21st Century Marketing, 516-293-8550

Deer Hunters The 1.9 million name Deer Hunters file identifies individuals licensed to hunt deer with handguns, shotguns and rifles.

Cost: $80/M

Selections: Mail order overlay, telephone, license date and type, out-of-state license holders, presence of aircraft, presence of all-terrain vehicle, presence of boat, presence of motorcycle, presence of snowmobile, demographic, lifestyle, clustering system

Contact: Polk ADC Group, 203-358-9909


DIRECT Listline

Flyer Magazine A 20,600-name list of active subscribers to this bi-weekly aviation publication. These individuals are not just flying enthusiasts, they are actually airplane owners and pilots, according to the list broker.

Cost: $95/M

Selections: Last-two-year expires, state/SCF/ZIP

Contact: List Counsellors Inc., 609-259-0600

University-Level Distance Learning The 97,553 names on this master file are provided by two universities that offer distance-learning programs for master’s degrees. Other names come from Bear’s guide for Earning Degrees Nontraditionally. These individuals are students or inquirers.

Cost: $85/M

Selections: Bear’s Guide, Herriot-Watt University MBA, Leicester University MS, Canadian Heriot-Watt MBA, fundraising rate, gender, state/SCF/ZIP

Contact: Name Finders Lists Inc., 415-955-8595


DIRECT Listline

Art Educators Some 75,000 card decks are mailed each year to art teachers of kindergarten through grade 12. Other recipients include specialists, classroom teachers and college faculty. They are 100% direct mail sold buyers of Prentice Hall reference books, teaching resource guides and instructional materials.

Cost: $35/M

Contact: Prentice Hall Direct 201-909-6461

Customcraft Catalog Buyers This 86,035-name list identifies people who purchased customizable birth announcements, posters, newborn apparel and stationery during the last 12 months.

Cost: $85/M

Selections: Monthly and quarterly hotlines, e-mail, maternity due date, birth date, prenatal/postnatal, gift giver, credit card, gender, state/SCF/ZIP

Contact: List Services Corp., 203-791-4148


DIRECT Listline

Women in Construction This 44,000-name list identifies female architects, builders, designers, developers, engineers and general contractors among others. The file is updated each quarter.

Cost: $100/M

Selections: Type of business, annual sales volume, building activity, hotline, computer/software interest, special interest, telephone numbers, state/SCF/ZIP

Contact: The Information Refinery Inc., 201-529-2600

Perfect Timing Custom Watches AllMedia Inc., Dallas, has been appointed list manager of this 6,470-name file of buyers and inquirers. These watches are given as on-the-job motivational and loyalty-inspiring tools, as well as advertising vehicles at trade shows and meetings.

Cost: $95/M

Selections: Gender, telephone numbers, state/SCF

Contact: AllMedia Inc., 972-818-4060


DIRECT Listline

Computer Systems Training Executives A file of 32,226 computer professionals.

Cost: $60/M

Selections: Title, state/SCF

Contact: Fred Woolf List Co. Inc., 914-694-4466

Whitewing Labs Supplement Buyers This list of more than 100,000 buyers purchased products in 1998 and 1999.

Cost: $100/M

Selections: Hotline, gender, state/SCF/ZIP

Contact: Louis G. Bilka Communications Two Group Inc., 212-808-4950


DIRECT Listline

Alternative Medicine Advisor A 70,000-name list of 1998-1999 subscribers to this newsletter.

Cost: $105/M

Selections: Quarterly hotline, gender, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Wade Cook Financial This 536,099-name master file identifies people who have attended seminars and purchased products.

Cost: $125/M

Selections: Last-three-, last-six- and last-12-month buyers, gender, home address

Contact: 21st Century marketing, 516-293-8550


DIRECT Listline

Contributors A list of donors to charitable and political causes identifies more than 1 million individuals. Telephone numbers are available for more than 900,000 records. The list has been overlaid with demographic and psychographic data.

Cost: $75/M

Selections: Type of contributor, age, income, gender, presence of children, occupation, mail order buyers, psychographics, investors, ethnic, computer owner, educational level, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Catalog Buyers of Quality Shoes This file of 228,355 12-month buyers ordered from B.A. Mason’s catalogs featuring men’s and women’s shoes.

Cost: $85/M

Selections: 30-day, 90-day and six-month hotlines, six-month inquirers, sender, dollar amount spent, multi-buyers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Oakstone Publishing Wellness Subs Aggressive List Management has been chosen to manage this 21,727-name subscribers file. Oakstone publishes TopHealth, a health and fitness newsletter, and TopDollar, a financial newsletter.

Cost: $110/M

Selections: Active subscribers, gender, state/SCF/ZIP

Contact: Aggressive List Management Inc., 847-304-4030

Harness Racing Museum The museum’s gift catalog list has been updated to 61,881 names of 12-month buyers and requesters.

Cost: $80/M

Selections: Gender, state/SCF/ZIP

Contact: Midwest Direct Marketing Inc., 913-686-2220


DIRECT Listline

Competitive Runners, This list of 285,307 race participants was assembled by Fitness Publishing Inc., publishers of Running Times magazine.

Cost: $60/M

Selections: 5K racers, 10K racers, 1997-98 marathon runners, female race participants, mail race participants, gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Arizona Mail Order Inserts are blown in or bound in to one of the catalogs from Arizona Mail Order. The catalogs, Old Pueblo Traders, Coward Shoe, Regalia and Intimate Appeal, are mailed to the Arizona Mail Order house file.

Cost: $40/M for bind-ins and $35/M for blow-ins

Contact: L.H. Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

Internet World Penton Lists has assumed management of this 311,696-name subscriber list. Internet World provides industry news and features about vendors, products and solutions, according to Penton.

Cost: $200/M

Selections: Hotline, Canadian, title/function, buying influence, industry, number of employees, number of servers, application/responsibility, expenditure, involvement, revenue, gender, one name per site, state/SCF/ZIP

Contact: Penton Lists, 216-696-7000

Sewing Expo Attendees A 12-month attendees/inquirers file. Six-month and three-month attendees/inquirers hotlines are also available. The Original Sewing & Craft Expo offers classes, workshops and seminars.

Cost: $90/M

Selections: State/SCF/ZIP

Contact: AllMedia Inc., 972-818-4060


DIRECT Listline

Direct Mail Senior Donors This 55,000-name list identifies senior citizens who have donated to a direct mail campaign addressing Social Security and Medicare issues over the last six months.

Cost: $85/M

Selections: Gender, dollar amounts, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Ski Limited Watersports and Marine A 51,295-name list identifies 12-month buyers. These individuals ordered from a catalog featuring water skis, wakeboards, kneeboards, tubes and related products.

Cost: $85/M

Selections: three-month and six-month buyers, three-month and 12-month inquirers, dollar, state/SCF/ZIP


DIRECT Listline

The Scientific Connection List Services Corp. has been chosen to manage the 33,387-name total scientific buyers list. These individuals are professionals in fields including biotechnology, material science, aerospace, semi-conductor, medical and forensic sciences.

Cost: $230/M

Selections: Gender, title, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Isabella Bird This is a 41,630-name 12-month buyers file. The catalog features women’s apparel and accessories.

Cost: $105/M

Selections: Last-three- and last-six-month hotlines, dollar amount spent, recency, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262


Direct Listline

Female Decision Makers This is a file of 96,907 female executives who subscribe to BPI Communications publications such as Adweek, Brandweek and Mediaweek. These individuals are presidents, owners, advertising agency executives, vice presidents and managers.

Cost: $115/M

Selections: Business, home, industry, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5213

Companies Using Direct Mail This 45,313-name list of executives responsible for campaigns to companies that use direct mail.

Cost: $61/M

Selections: Job function, sales, employees, gender, telephone numbers, location, state/SCF/ZIP

Contact: Compiled Solutions, 609-275-6452


DIRECT Listline

Easter Seals Donors Six new selections are available for the 1.9 million last-12-month Easter Seals list: commercial, select age 50-plus, families with children, Catholic donors, Hispanic donors and Jewish donors. On average, donors have contributed $10 to their local Easter Seals affiliate.

Cost: $75/M

Selections: Gender, dollar amount, multi-donors, age range, interest, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

TSI Soccer Catalog Buyers A 200,000-name 24-month catalog buyers file. This catalog features soccer equipment, footwear and apparel to boys and girls between the ages of 10 and 18.

Cost: $90/M

Selections: Multibuyers, adult gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558


DIRECT Listline

Future Millionaires Database This database, containing more than 1 million names with home addresses, has been updated with new selections, which include credit card by type, fundraising contribution type and ethnicity.

Cost: $70/M

Selections: telephone numbers, gender, age, presence of children, children by age, multi-buyer, e-mail, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Williams-Sonoma Executives at Home This 159,446-name 12-month buyers file identifies individuals who have purchased from any of the Williams-Sonoma catalogs.

Cost: $125/M

Selections: Last-three- and last-six-month buyers, gender, state/SCF/ZIP

Contact: The SpeciaLists Ltd., 612-377-4476

Accepted Corporate Planners Masterfile This 3,000-name list identifies executives involved in the growth and development of companies.

Cost: $200/Flat

Selections: Telephone numbers, address type, gender, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666


DIRECT Listline

Emediaweekly Subscriber List IDG Communications List Services is the new manager of eMediaweekly 93,000-name subscriber list. This publication covers digital technology.

Cost: $200/M

Selections: Job function, primary business activity, geographic, gender, home business, type of system or application software, type of system or application software planned, type of servers, telephone numbers

Contact: IDG Communications, 508-370-0825

Accepted Corporate Planners Masterfile This 3,000-name list identifies executives involved in the growth and development of companies.

Cost: $200/M

Selections: Telephone numbers, address type, gender, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666


Direct Listline

Gooseberry Patch The 82,200-name 12-month buyers file is now available four times a year. The products in the catalog, such as spicy candles, potter and handmade cookie cutters, feature a country theme.

Cost: $90/M

Selections: Six-month buyers, projected first-quarter 1999, 12-month catalog requesters, 24-month buyers, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0555

Smithsonian Magazine Product Buyers A 7,646-name six-month hotline file is now being offered. These individuals purchased products through direct response from Smithsonian magazine.

Cost: $120/M

Selections: Total product buyers, total product multi-buyers, gender, state/SCF

Contact: Acxiom/Direct Media, 203-532-2501


DIRECT Listline

Negro Leagues Baseball Museum A 9,042-name list identifies donors to the museum.

Cost: $85/M

Selections: State/SCF

Contact: Omega List Company, 703-821-1890

Acme Truck Parts Catalog Buyers This list identifies 148,621 Jeep buyers. This catalog features Jeep and Wrangler vehicle parts.

Cost: $90/M

Selections: Compact four-wheel-drive buyers, Full-size four-wheel-drive buyers, 30-day-, six-month-, 12-month- and 13-24-month- hotline files. NC, credit card, Mrs. Title, gender, unit of sale, state/SCF/ZIP

Contact: McCarthy Media Group Inc., 312-431–1080


DIRECT Listline

Diabetes Research and Wellness Sweepstakes The United Kingdom sweepstakes responders and donors file identifies 30,000 people.

Cost: 90 British pounds

Contact: AZ Marketing Services Inc., 203-629-8088

Chitra Publications Quilting Masterfile This 55,640-name list identifies the active and last-six-month expires to the publications Quilting Today, Traditional Quiltworks and Miniature Quilts.

Cost: $75/M

Selections: state/SCF/ZIP

Contact: AllMedia Inc., 972-818-4060


DIRECT Listline

Electronic Design’s Card Deck The Direct Action deck is distributed to 130,000 electronic design engineers in North America who specify and buy electronic products. It is mailed six times a year.

Cost: $25/M

Contact: Penton Media, 201-393-6062

Illinois Boaters This 26,052-name database identifies boaters who have purchased a permit to operate a boat on Illinois waters.

Cost: $70/M

Selections: Boat type, length, manufacturer, value and year, presence of aircraft, all-terrain vehicle, fishing license, motorcycle and snowmobile, hull type, multi-boat owner, age, car value, catalog buyers, children by age/gender, credit card holders, gender and others

Contact: Polk ADC Group, 203-358-9909


DIRECT Listline

Kids Discover Expires A file containing the names of 314,852 last-24-month expires. Kids Discover is a publication targeting children ages 6 and older whose parents value education, according to the list broker.

Cost: $75/M

Selections: Gender, year of birth

Contact: Millard Group Inc., 603-924-9262

Easter Seals Donor Master File This 1.7-million name list of last-12-month donors is now managed by RMI Direct Marketing. These individuals have responded to direct mail appeals by contributing money to local Easter Seals affiliates.

Cost: $70/M

Selections: Last-six-, last-24- and last-36-month donors, gender, sweeps donors, dollar amount contributed, multi-donors, ethnic/religious affiliation, interest, age range, children’s age range, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448


DIRECT Listline

Network Associates Business File This is a list of more than a half a million individuals who purchased or inquired about network security and management software.

Cost: $110/M

Selections: Last-one, three- and six-month buyers, foreign, Canada, job function, number of nodes and servers, operating system, product category, industry type, job title, business or home address, state/SCF/ZIP

Contact: Name-Finders Lists Inc., 415-955-8595

Healthy Home Catalog A 139,777-name file identifies individuals who have purchased products that help alleviate pain and stress, improve sleep and maintain physical fitness.

Cost: $105/M

Selections: Gender, dollar value, last or average purchase, state/SCF/ZIP

Contact: NRL Direct, 201-568-0707


DIRECT Listline

Trucking Company Owners This database contains 457,428 records of truck owners who are licensed by the Department of Transportation.

Cost: $75/M

Selections: Number of employees, sales volume, telephone and fax numbers, fleet size, cargo classification, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Snow Sports Consumer Database A file identifying more than 2.6 million active consumers. These individuals spend money on products, lessons and services related to skiing and other snow sports.

Cost: $80/M

Selections: Datamatch/enhanced actives, e-mail addresses, quarterly hotline, gender, HHI, dwelling type, length of residence, age/children by age, interests, mail order buyers, telephone numbers, state/SCF/ZIP

Contact: List Services Corp., 203-791-4193


DIRECT Listline

Manufacturing Executives This database identifies 850,254 executives.

Cost: $60/M

Selections: business address, title, function, telephone and fax numbers, gender, sales volume, company size, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Siegel Display Products This is a 139,805-name list of 24-month buyers and inquirers. Siegel Display is a catalog featuring literature displays, portable trade show displays and ad reprint frames.

Cost: $90/M

Selections: Buyers and inquirers for first quarter 1999 and the third and fourth quarter 1998, business, hotline, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Premium Sold Customers List Services Corp. has become manager of this 2.5 million-name active buyers list. There are also 100,000 monthly hotline names.

Cost: $75/M

Selections: Telephone, offer/product, gender, state/SCF/ZIP

Contact: List Services Corp. 203-743-2600

Federal Computer Week E-Mail List The file identifies 17,000 subscribers to this publication. All of these individuals have given permission to receive third-party e-mails, according to the list manager.

Cost: $250/M

Selections: Branch of government, job function, spending on computer and communications products and services, geographic, number of pcs, purchase authority, method of acquisition, hours per week, purchase authority, software products, computer purchase, software purchase, operating systems

Contact: IDG Communications, 508-370-0808


DIRECT Listline

Cabela’s Package Inserts Inserts are placed in outgoing merchandise shipments containing products sold by Cabela’s catalog. More than 5 million are mailed annually.

Cost: $65/M

Contact: William-Neil Associates, 308-254-6647

Japanese Catalog Buyers A 120,842-name files of Japanese catalog buyers. These individuals are mostly women.

Cost: $240/M

Selections: Gender, geography, age

Contact: List Services Corp., International List Management Division, 203-791-4495


DIRECT Listline

Modern Farm Mercantile Catalog This is a 16,980-name last-12-month catalog buyers file. Last-three month and last-six month buyers are also available.

Cost: $75/M

Selections: Last-12-month buyers, $50-plus and $25-plus buyers, gender, state/SCF/ZIP

Contact: Zed Marketing Group, 405-348-8145

National Business Incubation Association A 2,630-name file of conference attendees is newly managed by MGI Lists. The association is a not-for-profit membership organization that promotes assistance to and development of young businesses.

Cost: $175/M

Selections: Individual members/non-members, book buyers, state/SCF

Contact: MGI Lists, 703-706-0362


DIRECT Listline

America’s Business Funding Directory This directory, a business capital search engine/portal on the Internet, uses detailed criteria to match businesses in search of capital to funding sources. This file contains the names of 31,033 potential investors and companies needing capital that have registered with the search engine.

Cost: $125/M

Selections: state/SCF/ZIP

Contact: Worldata, 561-393-8200

Home Marketplace Catalog PIP This program sends out 84,000 inserts in this catalog each year. The catalog features kitchen merchandise, furniture, cleaning and repair products, as well as gardening and outdoor merchandise.

Cost: $55/M

Contact: RMI Direct Marketing Inc., 203-798-0448


DIRECT Listline

Wearables Business The list identifies 14,153 subscribers to this magazine, which covers the apparel category of the promotional products industry.

Cost: $110/M

Selections: Job title, industry, geographic, telephone numbers

Contact: Primedia Intertec List Rental Services, 913-967-1668

Women Who Shop Til They Drop This is a file of more than 7 million professional women ages 25 and over.

Cost: $70/M

Selections: Age, income, telephone numbers, direct response buyer, presence of children, bank card holder, premium bank card holder, homeowner, nonprofit donor

Contact: PerformanceData, 312-466-7785


DIRECT Listline

High-Income Homeowners This compiled file of more than 650,000 homeowners earn more than $75,000 a year, according to the list manager.

Cost: $85/M

Selections: Age, gender, income, telephone numbers, direct response buyer, bank card holder, premium bank card holder, nonprofit donor

Contact: PerformanceData, 312-466-8779

Educators Card Deck The Educators-at-Home card deck will go to 100,000 direct mail-sold buyers of Prentice Hall’s reference books, teaching resource guides and instructional materials.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

IRS Non-Profits Registrants This list contains data on the nearly 1.2 million tax-exempt organizations in the country. These companies have registered new non-profit status with the U.S. government.

Cost: $110/M

Selections: Organization type, assets, taxonomy code, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Computerworld The file identifies 208,003 subscribers to Computerworld newspaper.

Cost: $225/M for computer offers and $105/M for other offers

Selections: Quarterly hotline, master file through March, home vs. business address, type of business, job title and function, purchasing involvement by product, company size, gender, telephone numbers, state/SCF/ZIP

Contact: Acxiom/Direct Media Computer List Management, 925-906-1088


DIRECT Listline

Engineering Professors Database MGI has been chosen as list manager for this new 18,413-name file. These names, which were compiled directly from the Internet, identify academics from a range of engineering disciplines.

Cost: $65/M

Selections: Title, engineer type, telephone, fax, e-mail, state/SCF

Contact: MGI Lists, 703-706-0362

Museums & Curators This list identifies 10,319 museum curators. More than 7,000 museums are listed as well.

Cost: $65/M

Selections: Type of museum, attendance, size, gift shop manager by name, curator by name or titled director, telephone and fax numbers, title, sales volume, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200


DIRECT Listline

National Wholesale This 951,720-name list has new pricing and selects. These buyers have purchased hosiery, lingerie, lounge wear and apparel by mail order. More than half have grandchildren and more than 75% are repeat buyers, according to the list manager.

Cost: $75/M

Selections: Last-two-, last-six- and last-12-month buyers, single/multi, cash/credit, age, income, product, size, grandparent, dollar amount spent, state/ZIP

Contact: Monarch Trading Co. Inc., 336-243-1230

ICS Global Training This 124,000-name list identifies Australian inquirers and buyers of home-study programs in business, technical and vocational training.

Cost: $175/M

Selections: Gender, year select, students/buyers, 1998 inquirers, 1998 students, 1999 inquirers

Contact: List Services Corp., International List Management Division, 203-791-4495


DIRECT Listline

Horticulture Buyers The 17,956-name horticulture buyers list from Gempler’s catalog. These individuals are rural farmers.

Cost: $85/M

Selections: Last-90-day buyers, last-six-month buyers, multi-buyers, dollar amount, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Battery Power Products & Technology Worldata is the new list manager for this 9,192-name file. Battery Power Products & Technology is a controlled circulation publication for engineers and managers in the battery and portable-power technology markets.

Cost: $115/M

Selections: state/SCF/ZIP

Contact: Worldata, 561-393-8200


DIRECT Listline

Executive Master File The 1.7 million name list of executives includes major top and middle-management titles and functions.

Cost: $60/M

Selections: Companies, female executives, fortune 1000 executives, executives with telephone numbers, title, title abbreviation, function, international, sales volume, company size, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Accepted Water and Wastewater Master File A list of 10,600 names of professionals who work in the fields of water sanitation, treatment and disposal.

Cost: $55/M

Selections: Telephone and fax numbers

Contact: Market Street Lists Inc., 603-772-6666


DIRECT Listline

Soda Creek Press Mail Order Buyers A file identifies 42,821 people who purchased from Soda Creek Press in the last 12 months. This publishing house features mysteries, romance novels and the bargain book warehouse.

Cost: $80/M

Selections: Last-three-, last-six-, and last-24-month buyers, catalog requestors, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Regency International This list of 41,190 international hotline buyers who have responded to English-language offers. Sales have been assisted by international sweepstakes offers.

Cost: $275/M

Selections: Hotline inquirers

Contact: MLA Global List Specialists, 852-2526 1208


DIRECT Listline

Brazilian Corporate Executives A list identifying 120,000 Brazilian executives is now managed by Infocore Inc. These executives are employed by 20,000 of the top companies in Brazil.

Cost: $250/M

Selections: Number of employees, size of business, department, region, geographic

Contact: Infocore Inc., 760-634-5064

Irish Eyes With a Hint of Garlic These 22,012 12-month buyers are gardeners living in rural areas of the United States. They have purchased from the Irish Eyes catalog.

Cost: $80/M

Selections: state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245


DIRECT Listline

Radio Business Report This 15,820-name file identifies executives listed in the Radio Business Report’s Source Guide and Directory.

Cost: $110/M

Selections: Radio executives, vendor executives, vendor headquarters, group owners of radio stations, title, category, market size, station format, telephone number, state/SCF/ZIP

Contact: Aggressive List Management Inc., 847-304-4030

BMG Ride-Along Program The Jazz Music Club Ride-Along program mails 19 times a year to 300,000 members of the club.

Cost: $65/M

Contact: American List Counsel Inc., 908-904-6231


DIRECT Listline

Rockler Woodworking and Hardware The 188,005-name last-12-month catalog buyers file. This catalog supplies hardware, tools and plans.

Cost: $95/M

Selections: Dollar amount, three- and six-month recency, 13-24-month buyers, six-month requestors, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

National Humane Education Society Sweeps Donors This file, now managed by Adrea Ruben, identifies 211,000 donors who gave money over the last 0 to 12 months. Donors have responded to a promotional mailing.

Cost: $75/M

Selections: Donation amount

Contact: Adrea Rubin Management Inc., 212-983-0100


DIRECT Listline

Greenlinks Golfer Survey Masterfile This 12,218-name 12-month master file is new to the market. These individuals have responded to or have requested the next issue of Golfers Resource Pack.

Cost: $85/M

Selections: One-, three- and six-month recency, Mrs. title, state/SCF/ZIP

Contact: McCarthy Media Group Inc., 312-431-1080

Bridal Database MGI has been chosen by the Bridal Database to manage its new 298,221-name 12-month catalog requestors file.

Cost: $85/M

Selections: Wedding date, telephone number, state/SCF

Contact: MGI Lists, 703-706-0363


DIRECT Listline

African American Women on Tour The Lake Group now manages the newly available 50,700-name African American Women on Tour (AAWOT) file. These women attended a workshop, such as career development, financial management or family relations, from the AAWOT conference series. The fundraiser rate is $70/M.

Cost: $80/M

Contact: The Lake Group, 914-925-2400

Clyde Robin Seed Co. A file identifying 17,606 12-month buyers and inquirers. These individuals inquired about or purchased wildflowers from the Meadow in a Can catalog.

Cost: $90/M

Selections: Gender, 12-24-month buyers and inquirers, state/SCF/ZIP

Contact: Zed Marketing Group, 405-348-8145


DIRECT Listline

Aquarium Fish Magazine This 44,109-name list identifies 12-month U.S. subscribers to this magazine. This publication covers issues of interest to hobbyists who keep freshwater, pond and marine fish.

Cost: $90/M

Selections: Gender, three- and six-month hotlines, six-month expires, Canadian names, state/SCF/ZIP

Contact: MacFan Lists, 949-855-8822

Double Play Baseball Masterfile PCS Mailing List Co., now manages the 69,974-name 36-month master file.

Cost: $75/M

Selections: Ball park enthusiasts, baseball businesses, book collectors, rotisserie players, history buffs, memorabilia collectors, minor league buffs, Negro league buffs, scouts & players and statistics enthusiasts

Contact: PCS List & Information Technologies, 978-532-7100


DIRECT Listline

Pet Care Pak Insert Program This never-before-available program from Snyder Marketing Services offers space in up to 250,000 dog paks and 150,000 cat paks. The paks will be distributed personally through the pet owner’s veterinarian. Minimum insertion quantity is 50,000.

Cost: $55/M

Contact: List Services Corporation, 203-791-4158

Jo-Ann Stores (formerly Jo-Ann Fabrics & Crafts) Buyers This list, of just under 4.1 million last-12-month buyers, is made up of sewing and craft enthusiasts. Almost all of them are female, and over half have children. Nearly three-fourths are employed full-time. The average age of individuals on the list is 45.

Cost: $65/M

Selections: 15-, six-, three-, one-month buyers, Canadian

Contact: AllMedia, 972-818-4060 ext. 200


DIRECT Listline

just nikii : ) Buyers A 212,860-name 10-month just nikki : ) buyers file. This catalog features causal clothing and accessories for girls and young women, ages pre-teen through early 20s.

Cost:$120/M

Selections: Dollar amount, state/SCF/ZIP

Contact: Fasano and Associates, 323-874-4400

Eastern Mountain Sports Retail/Mail Order The last-12-month retail/mail order buyers history list contains 387,120 names. The file is enhanced with Z-24 information, which provides mail order history. Eastern Mountain Sports stores carry camping, hiking and outdoor equipment and apparel.

Cost: $85/M

Selections: Dollar, recency, three-month and six-month hotlines, Z-24 affinity, multi-buyers, state/SCF/ZIP

Contact: Millard Group, 603-924-9262


DIRECT Listline

Warner Home Video This list identifies 84,990 active video buyers. These individuals have purchased home videos.

Cost: $95/M

Selections: Six-month hotline, 1998 12-month buyers, dollar amount, payment type, sales type, source, gender, state/SCF/ZIP

Contact: American List counsel Inc., 203-921-0375

AllAmerica Database This file identifies 110 million households in the United States. The National Resident List of all known deliverable households is overlaid with named-household data from the National Association of Advertising Distributors. It is updated every quarter.

Cost: $12/M

Selections: single-family homes, apartments/condos, ZIP/carrier route/geographic Contact: List Counsellors Inc., 609-259-0600


DIRECT Listline

Animals Magazine Subs The 52,286-name file of active subscribers to Animals Magazine is now managed by Walter Karl. The bi-monthly covers pet-care, animal-protection and wildlife issues.

Cost: $90/M

Selections: Quarterly hotline, 12-month expires, source, renewals, gift-giver, gender, state/SCF/ZIP

Contact: Walter Karl, 914-620-0700

Museums Washington Ride-Along Inserts ride along in a sealed poly-bag with Museums Washington magazine, which goes to 100,000 individuals. The publication is a guide to the museums of Washington, D.C.

Cost: $65/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176


DIRECT Listline

AMN Television-Sourced Product Buyers Media Management Group has been named list manager for the AMN Television Sourced Product Buyers 294,626 last-12-month buyers file. These individuals have either purchased or inquired about various products advertised on network and cable TV.

Cost: $85/M

Selections: Gender, three-month and six-month hotlines, multi-buyers, credit card buyers, telephone numbers, product category, state/SCF/ZIP

Contact: Kroll Direct Marketing, 609-275-0050

Quick & Easy Painting The 18,000-name active subscribers file from Quick & Easy Painting magazine. This publication provides the beginning painter with how-to projects using different painting mediums on a wide range of surfaces.

Cost: $80/M

Selections: Monthly and quarterly hotline, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600


DIRECT Listline

Martha by Mail Catalog The last-12-month buyers file identifies 165,000 individuals. They purchased from Martha Stewart’s catalog, which features hands-on home decorating, baking and craft items. A 40,000 name 12-month requestor file is also available.

Cost: $105,000

Selections: Last-three- and last-six-month hotline, source, dollar amount of sale, gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Plant & Manufacturing Deck The 105,000 recipients of this card deck are direct-mail-sold buyers of Prentice Hall professional literature, manuals and reference books. The decks are mailed to factory managers, engineers, warehouse supervisors and others.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Collin Street Bakery This Texas bakery’s 1998 file identifies 346,361 mail order buyers.

Cost: $90/M

Selections: Monthly hotline, last-three- and six-month hotline, dollar amount of sale, gender, state/SCF/ZIP

Contact: AllMedia Inc., 972-818-4060

At the Sound of the Beep This 5.2-million-name list identifies people who have answering machines and/or fax machines at home, which they use for private or home-office use.

Cost: $70/M

Selections: Answering machine owners, fax machine owners, gender, age, income, presence of children, computer owners, bank card holders, six- and 12-month mail order buyers, buyers by category, travelers, homeowners, state/SCF/ZIP

Contact: Focus USA, 201-489-2525


DIRECT Listline

Global Custodian Subscribers Global Custodian magazine’s subscriber list names 13,875 international financial executives.

Cost: $165/M

Selections: U.S. names, foreign names, country, gender

Contact: Asset International, 203-629-5014

FootSmart Catalog Buyers A list naming 30,000 people who made a purchase from the FootSmart catalog in 1998. FootSmart offers shoes, insoles, women’s support hosiery and foot massagers.

Cost: $85/M

Selections: Monthly hotline, 1997 buyers, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0555


DIRECT Listline

Hotel/Motel Chain Executives This compilation of major hotel and motel chain executives names 3,113 of these individuals at their corporate headquarters.

Cost: $200 total list

Selections: Gender, executives are identified by title and function, number of properties and number of rooms, telephone numbers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Canadian Industrial Supply Co. Ltd. Some 25,008 zero-to-12 month Canadian buyers identified on this list purchased from Avenue, a business-to-business catalog. This industrial-supply catalog features products such as industrial cabinets, lockers, pallet racks, shelving, safety equipment and packing and shipping supplies.

Cost: $110/M

Selections: One per company

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

BPI Advertising Database BPI Advertising Marketing and Media Executive Database contains the names of 91,436 executives. This master file includes subscribers to Adweek, Brandweek, Mediaweek, Shoot and Marketing Computers.

Cost: $125/M

Selections: Business, home, industry, job function, job title, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5235

Business Training Decision-Makers The 33,999 master file identifies CRM Business Training Decision-Makers. These customers have spent $195 to $895 on training videos put out by CRM.

Cost: $95/M

Selections: Recency, gender, business address, industry, state/SCF/ZIP

Contact: Infocore Inc., 760-634-5064


DIRECT Listline

Corporate Planners This new list of 3,072 senior executives involved in strategic management planning, corporate facility planning, forecasting and special programs, includes telephone numbers for 2,900 records.

Cost: $60/M

Selections: Number of employees, sales volume, fax numbers, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

International World Trade Centers Network The International World Trade Centers Network for Importers and Exporters list identifies 60,004 12-month participating executives. The network is an online organization established to develop and facilitate international trade by creating a directory of online links to Internet sites for importers and exporters.

Cost: $225/M

Selections: Job titles, gender, telephone and fax numbers, SCF/state

Contact: AllMedia, 972-818-4060


DIRECT Listline

Self-Employed Professional Master File The 322,150-name self-employed professional master file includes owners, presidents, partners and professionals working at companies that have between one and 25 employees.

Cost: $125/M

Selections: Business, consumer, number of employees, industry, paid, phone number, products, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5280

American Association of Pharmaceutical Scientists This 8,496-name list identifies members of the American Association of Pharmaceutical Scientists. AAPS is an individual membership society devoted to “serving the pharmaceutical sciences and promoting the economic vitality of the profession,” according to the list manager.

Cost: $250/M

Selections: Business area, state/SCF

Contact: MGI Lists, 703-706-0362


DIRECT Listline

School Administrators Deck The School Administrators card deck will go out to 100,000 recipients of Prentice Hall reference books, resource guides and instructional material. The decks are mailed directly to school principals, assistant principals, curriculum and staff supervisors and department heads.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

CompuServe Monthly Paid Members The CompuServe monthly paid members file identifies 623,863 individuals who select from CompuServe’s services including money management, lifestyles, electronic shopping and reference.

Cost: $135/M for computer offers; $100/M for other offers

Selections: Gender, home versus business address, computer type, industry type, state/SCF/ZIP

Contact: Contact: Axciom/DMI Computer List Management, 925-975-4663


DIRECT Listline

Plan Sponsor Subs The 36,071-name plan Sponsor database is offering new selects and counts. Subscribers to Plan Sponsor are high- and mid-level executives at corporations, government retirement systems and union pension funds. Nearly 3,000 Canadian and foreign names are available.

Cost: $160/M

Selections: Gender, title, pension fund type, pension fund assets, pension plan type, function, geographical

Contact: Asset International, 201-629-5014

Davis Wholesale Inserts Lou Davis Wholesale package insert program accepts 30,100 inserts into the Lou Davis craft catalog annually. The catalog features brushes, electrical supplies, tools, doll-making supplies, clock movements and other craft items. The catalog recipients are primarily female.

Cost: $75/M

Contact: List Locators & Managers Inc., 913-338-5055


DIRECT Listline

Delia’s Catalog Buyers Delia’s Catalog Buyers list, containing 1.9 million names, is available for the first time. The catalog features apparel and accessories for teenage girls and young women between the ages of 10 and 24.

Cost: $110/M

Selects: Gender, Canadian names, one-month, three-month and six-month hotlines, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Business Management Deck The Business Management card deck is mailed to 175,000 last-12-month buyers of Prentice Hall business manuals, professional literature and reference books. The decks are mailed to senior and mid-level executives in companies of all sizes.

Cost: $32/M

Contact: Prentice Hall Direct, 201-909-6461


DIRECT Listline

Collegiate What’s Hip Bag The collegiate “What’s Hip” bag sampling program delivers 2 million giveaway packages to college students when they return to their campuses in September. Distribution tables will be set up outside cafeterias, student centers and bookstores to deliver the bags. Typically, advertisements are from record, video, book and music clubs, credit cards, health and fitness and computer companies among others.

Cost: $50/M

Contact: The Specialists Ltd., 201-865-5800

Jeb Bush for Governor Donors This list identifies 13,600 thousand donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent givers to their party, according to the list manager-contributed $25 or more to Bush’s successful run. Most of these individuals are from the state of Florida.

Cost: $85/M

Selections: SCF/ZIP

Contact: Preferred Communications, 703-931-8000


DIRECT Listline

Dan Bailey’s Fly Shop The 38,782-name total buyers file of Dan Bailey’s Fly Shop is now managed by Chilcutt Direct Marketing. The fly shop provides hand-tied fishing flies, tackle and quality products for fly fishing, which these individuals purchase by direct mail.

Cost: $70/M

Selections: Gender, 12-month buyers and inquiries, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Success Novus Marketing is the new list manager of Success magazine’s 174,446-name active subscribers file. The magazine offers practical guidance on building wealth, raising capital and improving management skills.

Cost: $110/M

Selections: Gender, paid, source, home/business, state/SCF/ZIP

Contact: Novus Marketing, 914-347-8400


DIRECT Listline

Institutional Investor Online Subs The 17,000 registered online subscribers to Institutional Investor Online are business and financial executives. These individuals registered with www.iimagazine.com.

Cost: $185/M

Selections: Business, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5213

AMA Mail Order Buyers The American Medical Association Mail Order Buyers file contains the names of 99,997 12-month buyers. These individuals are physicians, healthcare professionals, attorneys, medical students and others who have responded to any of the three catalogs mailed by the AMA. Telephone numbers are available on 76% of the file.

Cost: $105/M

Selections: Three-month and six-month hotline, catalog title, gender, state/SCF/ZIP

Contact: AllMedia, 972-818-4060


DIRECT Listline

Creative Computers Master File The 1.8-million-name Creative Computers master file includes three-month, six-month, and 12-month files. These individuals have purchased from a cataloger of professional, high-tech computing software and equipment.

Cost: $150/M

Selections: Gender, credit card, amount spent, home-based businesses, business/home address, state/SCF/ZIP

Contact: American List Counsel Inc., 908-904-6209

New Zealand Business Database List Services Corp. has taken over management of the New Zealand Business Database, which identifies 53,353 executives. These individuals are at-business address. The source for this file is private and official records, as well as questionnaires.

Cost: $230/M (U.S. dollars)

Selections: Job titles, type of business, telephone and fax numbers, SIC,

Contact: List Services Corp., 203-791-4495


DIRECT Listline

Soap Opera Digest The 690,365-name Soap Opera Digest subscriber file has been enhanced with lifestyle and demographic information, such as cooking, collectors, pet owners, direct mail responders, financial/investors and sports enthusiasts.

Cost: $85/M

Selections: 30-day, three-month and six-month hotline, gender, lifestyle/demographic, age/income, state/SCF/ZIP

Contact: Novus Marketing, 914-347-8400

Sports Kids USA This new list identifies 14,895 12-month buyers from the Sports Kids USA catalog. The source for this file is 100% direct mail.

Cost: $100/M

Selections: Gender, state/SCF/ZIP

Contact: D-J Associates, 203-431-8777


DIRECT Listline

Physicists at Work A list of 31,874 physicists who work in the areas of nuclear, atomic, molecular, chemical, biological and plasma physics is newly updated. Telephone numbers are available for 90% of the file.

Cost: $60/M

Selections: address, area of affiliation, job function, number of employees, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Simply Southwest Catalog Inserts Simply Southwest catalog insert program accepts 5.5 million bind-ins annually.

Cost: $30/M for a minimum of 200,000

Contact: Zed Marketing Group, 405-348-8145


DIRECT Listline

Broadcasting & Communications DB This 38,607-name database identifies executives and professionals in all areas of the broadcasting industry, such as radio, cable and television. Telephone numbers are included.

Cost: $60/M

Selections: Industry, professional title, fax numbers, gender, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Buckmasters Whitetail Subscribers This list of 282,271 subscribers to Buckmasters Whitetail magazine is available for the first time. The publication reaches sportsmen interested in hunting techniques, equipment and safety.

Cost: $85/M

Selections: Telephone numbers, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Flowers USA Buyers The Flowers USA file names 133,045 12-month buyers who have purchased floral arrangements and plants from a variety of sources, including direct mail, space ads and online services.

Cost: $85/M

Selections: Gender, occasion, buyer type, dollar amount, state/SCF/ZIP

Contact: Acxiom Direct Media, 203-532-1000

Cooking Affinity Master File The new 1.2-million name Cooking Affinity master file is now managed by Mal Dunn Associates Inc. The file consists of subscribers to one of the Southern Progress publications, including Cooking Light and Southern Living.

Cost: $90/M

Selections: Gender, source, three-month and six-month hotlines, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558


DIRECT Listline

Fly Free America Customers Some 100,000 active customers who responded to a promotional offer for which they receive two free round-trip airline tickets are identified. The source for this file is direct mail, telemarketing and TV.

Cost: $75/M

Selections: Monthly hotline, gender, source, state/SCF/ZIP

Contact: Walter Karl, a division of InfoUSA, 914-620-0700

Gov. George W. Bush Donors This file contains the names of 25,000 donors to the re-election campaign of Texas Gov. George W. Bush. These Texans reportedly gave at least $25 in the 1998 election.

Cost: $85/M

Selections: Telemarketing surcharge, SCF/ZIP

Contact: Preferred Communications, 703-931-8000


DIRECT Listline

RT Magazine Subs RT magazine’s 17,172-name active subscriber list is available. This publication is targeted toward retail executives and covers how retail chains use technology, software and systems to improve productivity.

Cost: $100/M

Selections: Industry, job function, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-655-5235

Securities Executives The security dealers and traders database contains 41,138 executives’ names in 12,462 locations. These individuals are executives, dealers, brokers and traders at securities firms.

Cost: $60/M

Selections: Gender, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

People Weekly Subscribers A list of People magazine subscribers identifies 1.5-million readers.

Cost: $85/M

Selections: 6-month and 3-month hotline, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

AMA Mail Order Buyers The 99,997-name American Medical Association Mail Order Buyers file consists of physicians and other healthcare professionals who have responded to an AMA catalog in the last 12 months. The list has been updated.

Cost: $5/M

Contact: AllMedia Inc., 972-818-4060


DIRECT Listline

Premier Wireless Package Inserts Inserts are included in 100,000 annual packages of Premier Wireless, a telecommunications company. The sources are the Internet and telemarketing.

Cost: $65/M

Contact: Mokrynski & Associates Inc., 201-488-5656

Florida Wildlife Subscribers The Florida Wildlife magazine last-12-month subscriber database contains 16,656 names. The publication covers hunting, fishing and other outdoor recreation.

Cost: $80/M

Selections: Age, gender, income, educational status, marital status

Contact: Polk ADC Group, 203-358-9909


DIRECT Listline

Healthletter Canadian Subs Some 111,051 active Canadian subscribers to the Nutrition Action Healthletter are identified. The letter, published by the nonprofit Center for Science in the Public Interest, provides information on food labeling, advertising and food quality. It is Canada’s leading health newsletter.

Cost: $100/M

Selections: Gender, donors, renewals, gift givers, source, last-three-month subscribers

Contact: RMI Direct Marketing Inc., 203-798-0448

Insurance Companies Database This database identifies 12,978 insurance company executives. Telephone numbers are available for 96% the file.

Cost: $60/M

Selections: By type of company, by type of insurance, by executive’s title, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

U.S. Fencing File The 17,590-name list of members of the United States Fencing Association is available.

Cost: $90/M

Selections: Gender, state/SCF/ZIP

Contact: A.H. Direct Marketing, 310-670-1711

Jane’s Aerospace List Jane’s Aerospace, Defence & Transportation Executives list, which identifies 133,573 U.S. executives, is now managed by Information Marketing Services Inc.

Cost: $125/M

Selections: Job title, seniority, type of industry, Canadian and international records, business address, gender, state/SCF/ZIP

Contact: Information Marketing Services Inc., 703-821-8130


DIRECT Listline

Bedford Package Insert Program A corporate package insert program for the Bedford Fair Apparel Inc. catalogs has been initiated. Inserts can be included with packages ordered from the Bedford Fair Lifestyles and Willow Ridge catalogs.

Cost: $60/M

Contact: Leon Henry Inc., 914-723-3176

Worldata Manages Business 2.0 List Worldata has been awarded the Business 2.0 magazine list, identifying 142,342 subscribers. Business 2.0, published by Imagine Media, focuses on emerging trends in business.

Cost: $180/M

Selections: Gender, business vs. home office, non-computer offers, three-month hotline, state/SCF/ZIP

Contact: Worldata, 561-393-8200


DIRECT Listline

Santa Claus Online A new list, Santa Claus Online, contains 10,500 Christmas 1998 home addresses. These addresses were collected from a Web site to which kids sent Santa an electronic wish list letter. Santa sends back a personalized letter to “the _____ Family.”

Cost: $80/M

Selections: Gender, geography

Contact: List Counsellors Inc., 609-259-0600

CIBA Vision Consumer DB CIBA Vision is offering its 1.9-million-name database of direct responders and purchasers. They are 100% direct mail sold.

Cost: $85/M

Selections: Age ranges, gender, last-three-month and last-six-month hotline, state/ZIP/SCF

Contact: ACS Inc., 703-742-9798


*DIRECT Listline

Official Playstation List The Ziff-Davis Official U.S. Playstation magazine list identifies 35,194 subscribers. The file is updated bi-weekly.

Cost: $110/M

Selections: One-month hotline, gender, paid, business and home addresses, new-to-file, recency, state/SCF/ZIP

Contact: Acxiom/Direct Media, 203-532-2392

Ranger Rick List Bigger Ranger Rick, a magazine for children age 7 to 12, has increased to 451,347 the size of its active U.S. subscribers list. New selects available include child’s age, new to file and last-12-month expires.

Cost: $85/M

Selections: Last-three-month hotline, last-six-month hotline, child gender, source, paid, state/SCF/ZIP, in addition to selects mentioned above.

Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

Canadians at Home File The Canadians-at-Home file identifies 10.7 million consumers. This is a proprietary database, updated daily.

Cost: $60/M

Selections: Gender, province, presence of children, annual household income, house, apartment, telephone

Contact: 21st Century Direct Marketing, 516-293-8550

Windsor Publishing Database This 29,260-name database features subscribers to one or more of the Windsor newsletters for high-ticket horse owners.

Cost: $100/M

Selections: Gender, specific title, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245


DIRECT Listline

Software Buyers Online The Learning Company Online and Internet list has 1.6 million 12-month buyers. This software company’s file is newly enhanced and comprised of 100% online buyers.

Cost: $150/M

Selections: Gender, home address, computer platform, last six-month, last three-month, hotline, state/SCF/ZIP

Contact: 21st Century Marketing, 516-293-8550

Colorado Pen Co. Catalog The Colorado Pen Co. catalog file of 15,245 last-12-month buyers is available for the first time. The source for these buyers is 100% direct mail.

Cost: $11/M

Selections: Last-six-month and last-three-month buyers, gender state/SCF/ZIP

Contact: NRL Brokerage, 201-568-0707


DIRECT Listline

Creditor’s Edge Subscribers A file of 18,593 subscribers/recipients is being managed by Names and Addresses Inc. Creditor’s Edge is a weekly newsletter that reports on major companies nationwide that are having financial difficulty. The source is 100% direct mail.

Cost: $125/M

Selections: Gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Foundation Directors This list identifies 39,531 foundation directors and trustees by name. Some 10,817 female executives are included.

Cost: $60/M

Selections: By foundation’s assets and type, state/SCF, ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

African-American Families Co-op A Parent’s Open House co-op sampling program reaches 1 million African-American families through schools with high African-American enrollment.

Cost: $40/M

Contact: Leon Henry Inc., 914-723-3176

Packaged Goods Executives AllMedia is the new manager for the BrandBASE Consumer Packaged Good 12-month executives file. BrandBASE covers marketing, promotion, sales and top management in the consumer packaged goods industry.

Cost: $100/M

Selections: Gender, state/SCF/ZIP

Contact: AllMedia, 972-818-4060


DIRECT Listline

Global Executive Masterfile An 11.7 million-name executive and technical masterfile identifying professionals in a number of industries around the world is now managed by the international list division of the List Services Corp. The list contains names from the U.S. and Canada. The sources include direct marketing responses to product information questionnaires; publishers and public records.

Cost: $195/M

Selections: Job title, function, workplace, subject area, geography, recency, telephone/fax number and e-mail address

Contact: List Services Corp., 203-791-4495

Yacht and Boat Owners This database, compiled from several government sources, contains the names of 656,973 yacht and boat owners.

Cost: $60/M

Selections: Class and type of vessel, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300


DIRECT Listline

AZ Wins Camping World Subs AZ Marketing Services has been appointed list manager for of the Camping World file of 262,063 12-month buyers.

Cost: $85/M

Selections: Gender, source, state/SCF/ZIP and three-month-, six-month- and multi-buyers.

Contact: AZ Marketing Services, Inc. 203-629-8088

Wearables Business Subscribers This new list of subscribers to Wearables Business magazine names 14,153 professionals at companies specializing in the distribution of promotional apparel.

Cost: $110/M

Selections: Job title, industry, state/ZIP

Contact: Primedia Intertec List Rental Services, 913-967-1668


DIRECT Listline

Chopra Newsletter Subs Some 54,000 paid names to Deepak Chopra Infinite Possibilities Newsletter are available. These names can be selected from the 149,774 active subscribers to New Age: The Journal for Holistic Living.

Cost: $100/M for the select

Contact: LSC List Services Corp.

English Teachers’ Deck The premiere issue of the English Teachers card deck is being mailed to 100,000 professionals in the accounting and financial management fields. They are 100% paid-in-full direct mail buyers.

Cost: $35/M

Contact: Prentice Hall Direct, 800-937-9970


DIRECT Listline

Brill’s Content Subs Some 200,000 subscribers to Brill’s Content Magazine are available for the first time. The magazine, launched in June 1998, bills itself as “the independent voice of the information age.”

Cost: $110/M

Selections: Gender, source, paid, one-month and three-month hotline, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Co-op to Hispanics The Summer Fun co-op mailer is going out to 1-million Hispanic families across the United States.

Cost: $45/M

Contact: Nia Direct, 212-285-0865


DIRECT Listline

Novus Handles First Moments A new list, First Moments, identifies 655,099 active respondents to two product-sampling programs. One packet is given out to expectant parents at childbirth classes, the other is hand delivered by hospital nurses to new mothers.

Cost: $85/M

Selections: Gender of child and state/SCF/ZIP

Contact: Novus Marketing, 914-347-8400

Corvette-Catalog Buyers Some 94,222 last-12-month buyers from the Mid-America Designs Corvette catalog are available. They have ordered parts and accessories.

Cost: $90/M

Selections: Last three-month and last-six month buyers, last-12-month requestors, dollar amount, multi-buyers, year of car and state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT LISTLINE

Facility Executives This new database of property and facility executives identifies 338,107 of these managerial types. There are 245,367 males and 46,575 females named.

Cost: $75/M

Selections: Industry, job type, employee size, sales volume, telephone numbers and state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Sales Seminar Enthusiasts The Hocutt sales seminar attendees list, naming 12,558 people, is now managed by Name-Finders Lists Inc. The list identifies attendees and inquirers to the sales-technique seminars.

Cost: $110/M

Selections: Recency

Contact: Name-Finders Lists Inc., 415-955-8595


DIRECT Listline

Fortune Executives This database identifies executives at the largest companies in the U.S. and their subsidiaries. Some 86,226 executives at fortune locations at more than 8,500 headquarters and branch locations are named.

Cost: $70/M

Selections: Sales, number of employees, phone numbers, gender, location type, SIC and state/SCF/

Contact: American List Counsel, 908-874-4300

Adweek Subscribers Some 36,373 active U.S. subscribers are available from Venture Direct Worldwide. Subscribers include advertising, marketing, sales promotion and merchandising professionals working in ad agencies and other related services.

Cost: $125/M

Selections: business, home, industry, job function, job title, key coding, gender and state/ZIP

Contact: Venture Direct Worldwide, 212-684-4800


DIRECT Listline

Zoobooks Gift Givers This 80,188-name list identifies individuals who give Zoobooks, a continuity series about animals for children ages 4 to 12. The introductory offer is for a 12-month series of full-color books.

Cost: $80/M

Selections: Age, hotline, gender, source and state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Science List Goes to Mal Dunn Mal Dunn Associates Inc. is the new list manager of the American Association for the Advancement of Science lists, containing the names of 68,489 members of the non-profit group. These members have graduate degrees and an annual income of about $80,000.

Cost: $95/M

Selections: Discipline, scientific area, industry and state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558


DIRECT Listline

Risk-Management Pros This 34,700-name master file of environmental risk management executives and officials is available from Market Street Lists Inc. The file includes engineers and attorneys, as well as professionals who plan for the safe handling of hazardous substances.

Cost: $50/M

Selections: Type of company, gender and state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666

Radio-Control Enthusiasts This master file containing the names of 89,299 radio-control hobbyists includes active subscribers to three publications. These publications–Radio Control Car Action, Model Airplane News and Radio Control Boat Modeler–have subscribers whose average household income is about $50,000.

Cost: $85/M

Selections: Hotline and state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Republican Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for Florida governor. These Republicans, who are frequent givers to their party donated $25 or more to Bush’s run.

Cost: $85/M

Selections: Keycoding, labels and SCF/ZIP

Contact: Preferred Communications, 703-931-8000

Turbo Boomers The 1.6 million-name Turbo Boomers U.S. Mosaic database ranks first among those in the baby boomers category. These individuals are highly educated people, employed as executives and professionals. U.S. Mosaic is a custom cluster micro-marketing system. Sources include compiled, credit, survey and census.

Cost: $60/M

Selections: Presence of children, telephone numbers, gender, credit card and State/SCF/ZIP, among others

Contact: Adrea Rubin Management Inc., 212-983-0100


Direct Listline

ALC Announces Musicians Musician’s Friend, a direct mail music gear company, has named American List Counsel to manage its catalog buyers of high-end musical instruments and equipment, with 199,895 12-month buyers. The catalog features high-end, mostly electric equipment.

Cost: $85/M

Selections: Gender and state/SCF

Contact: American List Counsel Inc., 908-904-6228

Millionaires at Home This file identifies 5.6 million millionaires at their home addresses. Compiled from several sources of information, this list draws from the highest median income areas in the U.S. Telephone are available for 3.1 million names.

Cost: $75/M

Selections: Age, income, occupation, dwelling type, gender, marital status, presence/number of children, computer owner, investor and state

Contact: Dunhill International List Co. Inc., 561-347-0200


DIRECT Listline

Government Decision-Makers Some 83,487 active subscribers of Governing Magazine are available. This controlled monthly publication is published by Congressional Quarterly for top decision-makers in state, city, county and special regional governments. The list is available in a special test offer for $99/M.

Cost: $120/M

Selections: Government group classification, title classification, demographic position, annual budget, goods and services purchased, gender and state/SCF/ZIP

Contact: AllMedia, 972-818-4060

Social Studies Deck Prentice hall has scheduled March 2 as its closing date for participation in the premiere issue of the Social Studies Card Deck, which is mailing in early April. The deck is mailed to 75,000 social studies teachers in grades four through 12, who purchase professional materials and resources for teaching U.S. and world history, geography, civics and government and sociology.

Cost: $35/M

Contact: Prentice Hall Direct, 800-937-9970


DIRECT Listline

Lawyers Online The Lawyers Online Network list identifies 101,722 lawyers and law firms in hundreds of practice areas, who have registered to be included in a variety of online directories. This list is available for the first time. These attorneys are a technology-literate group who use the Internet to research cases, communicate by e-mail, and keep up with news. Many have created their own Web sites and have registered to be included in online directories

Cost: $120/M

Selections: State/SCF/ZIP

Contact: Worldata, 561-393-8200

Upscale Beauty The list, California Cosmetics Corporation has been renamed as Upscale Beauty Product Mail Order Buyers. This home address list identifies 57,000 buyers of beauty products by mail. These buyers are 45-plus and have high disposable incomes.

Cost:$85/M

Selections: Gender, recency, hotline and SCF/State/ZIP

Contact: Infocore, 760-634-5064


DIRECT Listline

Restoration Hardware This new Restoration Hardware catalog list identifies 35,000 last-six-month buyers. They are 100% direct mail sold. The catalog offers gifts and products for home, garden and hardware needs.

Cost: $115/M

Selections: Gender, age, average income, three-month buyers and state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Adobe Magazine Tip-In This insert can be tipped into Adobe Magazine, which covers electronic publishing and design and digital media. The circulation is 600,000 per issue and readers are registered owners and users of Adobe software. The closing date is Feb. 20.

Cost: $90/M

Contact: Leon Henry Inc., 914-723-3176


DIRECT Listline

Hospital Job Titles Several new job titles and functions have been added to this hospital administration database. The new selections include quality assurance, risk management, information systems, social services, and heads of every major medical department from emergency room to intensive care unit. The top title in each facility can be found with a single selector. The list identifies 157,609 staff and 6,680 hospitals. All names are available with telephone and fax numbers.

Cost: $60/M for both staff and hospitals

Contact: American List Counsel Inc., 800-252-5478

Well-Off Senior Golfers Millard Group Inc. has assumed management for the Senior Golfer Magazine active subscriber list. Some 170,381 active subscribers are named. These golfers, who are age 50 and over, have been playing golf for an average of 32 years. They have an average household income of $140,100 and an average net worth of $1.4 million.

Cost: $95/M

Selections: Gender, source and state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262


DIRECT Listline

Skin-Care Products Buyers This is a file of 1.5 million 12-month buyers of Garden Botanika skin-care and other personal care products. They are professional women between the ages of 28 and 45. One-month hotline is available.

Cost:$100/M

Selections: Gender, dollar selects and state/SCF/ZIP

Contact: American List Counsel Inc., 800-252-5478

Farm Select Some 1 million farmers and ranchers are named in this list. These agricultural business owners are claimed to be the largest and most successful in the U.S.

Cost:$70/M

Selections: Crop, acres, livestock, number of head, income, age, pc owners, telephone and state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500


DIRECT Listline

Poor Credit List This list, available for the first time, contains the names of 353,222 individuals who have failed to qualify for a conventional loan and wish to rehabilitate their credit.

Cost: $100/M

Selections: Gender, type, one-month hotline and state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

Registered Tax Practitioners A master file identifies 316,100 tax professionals who are registered to receive tax forms and instructions from the Internal Revenue Service.

Cost: $55/M

Selections: Type of profession, gender, address type and state/SCF/ZIP

Contact: Market Street Lists Inc.,603-772-6666


DIRECT Listline

Health Magazine Subscribers Novus Marketing Inc. is the new list manager for the 901,459-name active subscriber list to Health Magazine. The subscribers to this Time Inc., publication are working women with a median income of $42,641. The source for these names is entirely from direct mail.

Cost: $90/M

Selections: Gender, state, SCF and ZIP.

Contact: Novus Marketing, 914-347-8400

Big Business Executives This file offers 275,584 executives in U.S. corporations. The individuals in the file are listed by job title and include 29,671 women and 192,751 men. Some 73,349 firms are identified.

Cost: $75/M

Selections: two-digit SIC code, number of employees, year established, sales volume, public or private company and stock exchange code.

Contact: Dunhill International List Co. Inc., 561-347-0200.


DIRECT Listline

Women with Families This compiled file contains 150,304 working women with children. Individuals within the file have responded via direct mail to publishing, catalog and merchandise offers. The file is part of the Business DirectBase family of products.

Cost: $115/M

Selections: Business address, employee size, sales volume, title, third-quarter hotline, home-based businesses, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Southern Progress Multibuyers This file, which is new to the market, consists of 394,126 direct mail buyers who subscribe to at least two Southern Progress publications, which include Coastal Living, Cooking Light, Southern Accents, Southern Living and Progressive Farmer.

Cost: $90/M

Selections: one-, three-, six-month hotline, source, gender, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558


DIRECT Listline

Lizell The 19,133 individuals on this list have purchased office or home business furnishings or executive accessories through the mail. Purchase amounts average more than $200 per order.

Cost: $115/M

Selections: Cumulative dollar value, state/SCF/ZIP, gender

Contact: NRL Management, 201-568-0707

Patrick Spielman’s Woodworking Book and Pattern Catalog These 26,000 last-24-month buyers and requestors have either purchased products or requested information from the catalog, or from Spielman’s bi-monthly publication, Home Workshop News. The list comes from woodworking shows, point of purchase name capture, or telephone inquiries.

Cost: $80/M

Selections: State/SCF/ZIP

Contact: Names and Addresses, Inc., 847-465-1500