Digital + Social

Dave Linhardt, chief executive of defunct e-mail marketing firm e360Insight, is suing ChoicePoint, claiming the compiled data provider sold him e-mail addresses of people who had not opted to receive ads from third parties resulting in multiple lawsuits

Experian CheetahMail has named Yun-Hui Chong VP of strategic services.

All evidence indicates that President Barack Obama

Of all the men who have been dubbed

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes

Emailvision has compiled a list of what it claims are the top five e-mail marketing mistakes based on its observations of its 1700 clients

A recent Pew serveysays 74% of all Web users overage 64 user e-mail. It is the most popular online activity for this group.

E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let’s review past and present e-mail strategies.

Nearly a third of respondents or 32% to a recently released survey said they have stopped doing business with at least one company altogether as a result of its poor e-mail practices, according to marketing services provider Merkle.

If anyone wonders why so many people hate direct marketers, look no further than companies like BigBrandPromotions.com.