Digital + Social

IHG (InterContinental Hotels Group) has selected StrongMail to provide e-mail and social media services.

E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009.

The Top 10 Emails Trends in 2009, according to Return Path, were:

Am I missing something? Try as I might, I just can’t seem to get all that worked up over the recent data breach suffered by e-mail service provider AWeber. For those who don’t know, some unknown individual or group managed to gain access to AWeber’s …

A Canadian anti-spam bill that appeared certain to pass has been indefinitely delayed after the country’s government suspended its Parliament until March, it has been reported. This is good news—temporarily, at least—for marketing. The suspension of …

It is truly a sad day in Magillaville.

It came to my attention last week that I have been repeatedly misreporting a fact for the last two years and it

David Daniels, one of the most influential voices in e-mail marketing, has resigned his position as an analyst with Forrester Research, Magilla Marketing has learned.

Word on the street is he hasn

Commercial e-mail subject lines using the term

StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization

While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong.