Digital + Social

E-mail marketers

Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia

Online marketers

The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.

OK readers, time for a pop quiz: It

One of the great ironies of e-mail marketing is how vilified for-profit businesses have been in the spam debate over the years when non-profits and politicians are some of the worst offenders.

Case in point: a dummy address I set up during the presidential primaries last year and registered for e-mail communications from every single viable candidate.

As reported here before, the address is getting a lot of unsolicited political e-mail representing the full spectrum of American political ideology.

What

Another Christmas-shopping season, another call from the Adbusters Media Foundation to

AOL made an announcement last week about its enhanced whitelist

In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times

A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday.