Digital + Social

A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.

A look at the company’s recent social push and how influencers factor heavily into its marketing strategy.

Three tips for crafting messages that can increase your chances of resonating with target audiences on LinkedIn.

How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.

In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.

The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.

When it comes to placing the consumer at the center of your marketing, it must be done strategically.

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.