Digital + Social

Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.

The National Audubon Society looked at two factors the immense popularity of Angry Birds and the launch of the bird-watching-themed movie The Big Year from 20th Century Fox and saw recruitment potential

Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays

My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …

1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.

The inbox placement metric takes deliverability one step further by looking at actual inbox activity. Did your message go into the spam or junk folder? Was it delivered in a timely manner? This information is crucial for many brands…

Fortunately for retailers working to increase their percentage of the estimated $873 to $877 billion in total holiday sales, setting up email marketing for holiday shoppers takes less time than it does to untangle the lights and unpack the ornaments. Here’s some tips to put together an effective holiday email campaign.

One of the best parts of Halloween was always dumping out the Trick or Treat bag at the end of the night, to see what kind of haul you got. I did the same with my inbox this morning. Here’s what I found. The Natick Collection sent an email invite to …

The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.