Digital + Social

Here’s tips magazine publishers should keep in mind when trying to build and grow their email marketing files.

Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.

Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.

Dog fights near your beer. Bugs in your ‘cino. Some times a marketer has to ask if another professional wouldn’t be easier. Say, smokejumper?

When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn’t realize was email marketing can be full of challenges for novices who don’t know the rules.

To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.

Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than “business as usual” messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association’s Email Experience Council and Epsilon.

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

I recently purchased tickets to take my kids to see “Spider-Man: Turn Off the Dark” on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it’s Spider-Man, it’s singing and dancing, what more could you need? Well, how about an app?

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.