Digital + Social

Mitt Romney’s web site drew the highest proportion of Hispanic visitors in January, and Gingirch’s online traffic had the biggest bank accounts. But the Obama campaign put them all in the shade for absoulte traffic volume, racking up more site visits for the month than all his GOP rivals combined.

While I am a semi-regular customer of J. Jill, I’m not always overwhelmed by their email creative.

Email inbox placement rates declined to a record low of 76.5% in the second half of 2011, according to Return Path’s most recent Global Email Deliverabilty Benchmark Report.

When a consumer signs up for an email list, it’s because they want to hear from you. That’s why it’s so puzzling when marketers don’t take advantage of the opportunity to connect immediately.

Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.

The iconic Oreo cookie is one of those things pretty much everyone loves, and Kraft Foods sent out an email this Tuesday trumpeting the Nabisco treat’s 100th birthday March 6.

When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.

Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.

An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand’s subscriber base.

Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.