Digital + Social

There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

The easiest way to build your Facebook fans is to start by stealing your competitor’s fans.

This author helps us out with four solid tips to avoid making those often embarrassing social media blunders.

This infographic details the current state of content marketing, including key trends and challenges.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.