Digital + Social

Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.

There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.

Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

nds and marketing technologies will drive innovation in social media marketing this year.

This infographic tells the global story of who uses Instagram to help marketers make the best use of the social media platform.

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.