Digital + Social
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Social
Applebee’s Forks Over its Instagram to Customers
Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Data & Analytics
12 Tips for Better Responsive Design
Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display
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Social
Sequential Social Storytelling Bests One-offs
Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.
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Social
Have You Shared a Coke Lately?
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.
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Social
Pfizer Circulates a Fear of Getting Old
Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.
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Social
Consumer Reviews and Retail Success
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
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Social
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Social
3 Social Marketing Tactics You Might not be Thinking About
Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.