Digital + Social

When writing e-mail copy, Herschell Gordon Lewis says
don’t make your prospect wait for the offer. Move the invitation to “click here” up high in the letter, rather than waiting for the end.

Business-to-consumer and business-to-business e-mail campaigns require vastly different creative tactics in order to drive the highest response, according to a study released yesterday by e-mail service provider Silverpop.

While most e-mail marketers think forbidden content is usually why their e-mail gets blocked from recipients, senders’ bad reputations are responsible the vast majority of the time, according to deliverability concern Return Path.

If electronic newsletter and e-mail efforts have seemed a bit off recently, there may be solace in numbers: Both open rates and click-through percentages fell in first-half 2006 from the second half of 2005, and from first-half 2005’s levels, according to a new study.

The Internet is a treasure trove of information, a tool for research, and a conduit for communication. And yet, one of its flaws is that there is almost too much information online: finding exactly what one is looking for can be a difficult and frustrating process, even with the advent of more powerful and intelligent search engines.

Anti-spam group The Spamhaus Project may have severely miscalculated when it thumbed its nose at an Illinois judge

E-mail open rates declined almost imperceptibly in the first half of 2006, compared to the second half of 2005, according to a benchmark study released last week by e-mail service provider MailerMailer last week.

Word on the street is that Epsilon Interactive

Utah officials expect foreign companies to pay to scrub their lists against its cockamamie do-not-e-mail registry. Or at least that’s the conclusion we drew after an e-mail exchange with a spokeswoman.

Several quarters of weakness in the e-mail list sector have continued unabated with lower prices and lower demand, according to the latest quarterly Worldata List Price Index released Monday.