Digital + Social

TravelZoo’s weekly e-newsletter, Top 20, features beautiful offerings, in the form of discounted travel opportunities. But TravelZoo’s e-newsletter also features unsightly – no, let’s not mince words, it’s ugly – messaging. And that’s just the way Justin Soffer, Top 20’s publisher, wants it.

Though the money marketers spend on it is a pittance compared to other channels, e-mail delivers the highest return on investment by an eye-popping margin, according to the Direct Marketing Association.

In a breathtaking display of denial, the Department of Commerce

Are we the only ones who are beginning to think the folks who run Spamhaus are in over their heads?

A former Lyris engineer has launched an e-mail marketing software company that he claims addresses one of marketers

The editors of online tech publication Silicon.com let a real laugher of a headline slip by yesterday.

Michael Carney, president of soon-to-be-defunct e-mail list firm DirectQlick, has launched a new company and is building an e-mail cooperative database of people who have made online purchases.

A former Lyris engineer has launched an e-mail marketing software company that he claims addresses one of marketers’ biggest fears over working with service providers — it eliminates the need for marketers to transfer their data to their vendor’s network.

Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association and apparently there is nothing the DMA can do about it.

The e-mail marketing industry is about to lose another one of its long-time, high-profile executives.

Tricia Robinson, senior vice president of marketing at Premiere Global Services, has resigned, and she swears it was voluntary.