Digital + Social

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.

Learn how NASA is building social colonies to raise awareness.

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.

LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.

Using paid advertising options on LinkedIn to reach specific target personas is an emerging opportunity that many B2B marketers still aren’t taking advantage of

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.