Digital + Social

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Twitter tests video ads that looks like user’s tweets.

CMOs must justify social media spending, even if their organizations don’t quite understand the benefits of social engagement.

It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.

How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.

Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.

Location based data is paving the way for innovation in marketing on a local basis.

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display