Emailing Canada: Truths and Myths

Posted on by Chief Marketer Staff

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

The big thing to keep in mind when trying to wrap your head around the Canadian Anti-Spam Legislation (CASL) is that it doesn’t prohibit sending marketing email, but does set out some 2 copy 2requirements for sending a certain type of message called a commercial electronic message (CEM) to an email address. If marketers are sending a CEM to an electronic address, they need to comply with three requirements: Marketers need to obtain consent, provide identification information and provide an unsubscribe mechanism for the recipient.

Message Systems is sponsoring a free webinar on this topic titled “CASL Mythbusters: How to Legally Send Email to Canada,” on Wednesday, Dec. 17 at 12:00 p.m. ET. Privacy experts who know the ins and outs of the new regulations will discuss some of the biggest misconceptions surrounding it, and give marketers tips on how to stay on the right side of the new law.

This webinar will dig into the new CASL regulations and the most important things marketers should be focused on. Here are a few questions on the many myths surrounding the new CASL regulations that the “CASL Mythbusters” webinar will be covering next week:

  • Will the CRTC be issuing large fines for any violation?
  • Does using confirmed opt-in make email collection data CASL compliant?
  • Is expressed consent received before the CASL went into effect still valid?
  • Does CASL only apply to CEMs sent to persons living in Canada?

Join Inbox Marketer manager of deliverability and chief privacy officer Matthew Vernhout, nNovation LLP partner and privacy expert Shaun Brown and Message Systems director of email standards and best practices Autumn Tyr-Salvia and learn all you need to feel confident when emailing our northern neighbors. In addition, everyone who attends will have the chance to win “A Complete Guide to e-Marketing Under Canada’s Anti-Spam Legislation,” written by the webinar speakers.

CLICK HERE to sign up for this FREE webinar, scheduled for Wednesday, Dec. 17 at 12:00 p.m. ET


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