Digital + Social

A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.