Digital + Social

Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.

Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?

A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.

How painless—or painful—is your company’s email unsubscribe process for consumers?