Digital + Social

Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?

Here’s a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign.

Advertisers are halting campaigns on Twitter because their ads are appearing next to pornography.

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here’s 4 tools to find and remove fakers.

Social marketers can get process, creative, execution plans all tied up in a pretty bow, then forget one thing and it all ends in disaster.

Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.

Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists