With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space.
In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change conversations, recharge aging brands and engage millions of new customers.
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