Delta Brings Experiential Lounge to New York City
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.
Visitors can drop by the 3,500 square-foot space at 101 West 57th St. called Delta SKY360 to test some of the airline’s newest features, including refurbished seats, new menu items and route information.
The space will be open for six weeks through Nov. 10.
“Delta has been making lots of changes over the last few years,” Delta spokesman Any McDill said. “This allows us the opportunity to show the best of the new Delta. It’s an opportunity for us to engage with our customers outside of the airport.”
Inside, people can relax on Delta’s all-leather coach class seats and the new international BusinessElite seats, which recline into a flat position. Or they can test its in-flight entertainment offerings and watch HBO programs like “Entourage” or “The Sopranos” or the latest films. Free coffee and Coca-Cola products will be served. Flight attendants are also on site.
On Wednesdays, Delta will sample its new food-for-sale menu, featuring selections from Chef Todd English, including Roast Beef Steak Cobb Sandwich, Mediterranean Salad with Grilled Shrimp and Chilled Black Olive Spaghetti Salad. The new menu will be available on domestic flights starting in November, the company said.
On-site computers let people check flight schedules and those scheduled to fly that day can print boarding passes. IPods, cell phones and Blackberrys can be charged at the American Express Connectivity Lounge and Charging Station. Visitors can connect to the Internet via free Wi-Fi service.
The airline is offering themed programs and promotions each week. For instance, Oct. 9-13 people can enter a sweepstakes for a chance at international tickets on Delta.
Other offerings include free massages from Delta’s spa partner, Lather Oct. 16-20; packing tips and tricks from Oct. 23-27; Filippo Berio Olive Oil samplings from Oct. 30 to Nov. 3 and a gadget lab showing the latest electronics, including media players, cameras and phones.
The promotion is the first Delta has done on such a large scale, McDill said.
Delta sent 400,000 e-mails to customers who live in or visit New York City to promote the lounge, he said. And people who print an invitation from the e-mail will receive a free one-day pass to visit a Crown Room Club, the airline’s membership lounge.
In the evenings, the lounge will host a variety of private events for agencies and corporate clients. MKG Productions is helping Delta with the activation of the lounge.
