The Consumer Intelligence Master File, a cooperative database operated by Datagence will be enhanced with lifestyle data from Equifax.
The new data along with an expanded range of list selections and counts are scheduled to become available in September. The database has grown 10% in the last 30 days to nearly 200 million postal- and 88 million e-mail records.
“Now we have much more coverage for not only end-user clients, but for the cooperative partners as well,” said company CEO Paul Chachko, in a prepared statement.
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