Data + Privacy

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.

For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.

Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.

Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.