Data + Privacy

Here are four simple considerations to ensure your efforts are utilized and sales productivity increases.

B2B companies are struggling to tap into the full potential of social media platforms, one answer is to employ the hub-and-spoke model.

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]

At face value, it may seem like some marketing activities should be eliminated due to a high initial cost per lead.