Data + Privacy
Marketing To Machines: A New Performance Strategy In The Age Of AI Agents
The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how machines process and recommend information. As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must […]
-
Data-Driven Thinking
What Political Campaigns Can Teach Brands After Google’s Latest Cookie Reversal
The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical, […]
-
The Big Story
The CTV DSP
Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV Newfronts.
-
Data-Driven Thinking
Rethinking Brand Safety In The Age Of Compulsive Media Experiences
The reason why TikTok will likely never face a full ban is also the strongest argument for why it should: It’s simply too effective at capturing attention. Beyond issues of geopolitical surveillance and data privacy lies a deeper, less-discussed concern: the quality of the attention platforms like TikTok capture and the methods used to capture […]
-
The Big Story
The Tariffs And The TV Upfronts
Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.
-
Data-Driven Thinking
Seeing Through The Smoke And Mirrors: Transparency In The AI Age
Transparency has become the currency of credibility in advertising. Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.
-
Data-Driven Thinking
AI Is Everywhere, But Where Is It Really Adding Value?
Angelina Eng will be speaking at Programmatic IO in Las Vegas from May 19-21. Click here to register. AI has taken over the ad and media industry conversation. It’s in the room, the road map, the pitch, the QBR. If your company hasn’t mentioned AI in the last 48 hours, check for a pulse. But […]
-
The Big Story
The Ad Tech Verdict On Google And Third-Party Cookies
Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party cookie opt-ins, further preserving third-party cookies. Go inside this momentous news.
-
Data-Driven Thinking
Unpacking Google Breakup Proposals: New Rules, New Risks For Marketers
A long-simmering antitrust battle concerning Google’s ad tech business has reached a decisive turning point. On April 17, 2025, US District Judge Leonie Brinkema ruled that Google violated sections one and two of the Sherman Act. She found that Google monopolized the open-web display publisher ad server market (via DFP) and the ad exchange market […]
-
Social
Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals
Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.
-
The Big Story
Ta-Ta To US Temu Ads
Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.