Data + Privacy
The GAM Changes On Publishers’ Wish List
The VAB has a bone with pick with Nielsen about its Big Data ratings, and Pinterest and TVScientific pair up. Then: Google Ad Manager is making changes in the EU, from getting rid of Unified Pricing Rules to integrating with Prebid and sharing more data with publishers.
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Data-Driven Thinking
CTV Is Less Transparent Than YouTube. That Should Alarm Everyone
YouTube is more transparent than CTV. Let that sink in. In 2025, the fastest-growing segment in programmatic media is now less transparent than the walled garden we have spent the last decade criticizing for opacity. And the consequences are already showing up in the market. Look where the major media companies landed this quarter. Disney […]
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Data-Driven Thinking
Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment
Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment and more content somehow means better marketing. We’ve entered the age of machine-made abundance, where content can be generated faster than it can […]
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The Big Story
The Shifting Dollars Flowing Through Programmatic Pipes
Inside Omnicom’s shift in spend from The Trade Desk DSP to Amazon DSP.
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Data-Driven Thinking
Why Weakening CIPA Would Hand Big Tech A Free Pass On Data Abuse
Private right of action isn’t just a talking point for future privacy laws; it’s already law. The California Invasion of Privacy Act (CIPA) has included an individual’s right to bring a civil suit since 1967. With privacy under unprecedented attack by data brokers and social media, it is the wrong time to weaken these protections, […]
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Data-Driven Thinking
The Truth About AI In Marketing Measurement: What Works, What Doesn’t And What It Costs You
The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new technologies offer. This creates enormous risks for enterprise marketers who regularly base multimillion-dollar decisions on such models. The hard truth is […]
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The Big Story
Yearning For Earnings
Every once in a while, we like to pull the curtain back here at AdExchanger and discuss how we decide what’s worth covering. Which is why this week’s episode of The Big Story opens with an important question: Why do we report on earnings calls in the first place?
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Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
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Data-Driven Thinking
AI Slop Is The New MFA, And We All Need To Fight It
Low-quality, AI-generated content – or AI slop – is flooding the open web. The entire digital ecosystem is adapting to the challenges that generative AI’s exponential growth presents. As someone who spends a lot of time thinking about media waste and ROAS, I’ve seen how easy it is for bad actors to spin up thousands […]
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The Big Story
APIs FTW, But IPs Are TBD
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.
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Data-Driven Thinking
Why Meta’s Exit From MRC Audits Should Be A Wake-Up Call For Marketers
Meta’s decision to withdraw from the Media Rating Council’s brand-safety audits and its subsequent loss of accreditation have sparked important questions for advertisers that depend on transparency and accountability to protect their brands online. When one of the world’s largest advertising platforms steps away from independent verification, it’s a reminder of how critical third-party accountability […]
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