CuervoNation Campaign Seeks to Delay End of Summer (And Build Database)

Posted on by Chief Marketer Staff

CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official end of summer.

It also hopes to add between 10,000 and 15,000 names to its consumer database, according to Maria Mandel, vice president and director of DraftDigital in New York, Draft

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