Credit Card Direct Mail Offers Fall 26%

Posted on by Chief Marketer Staff

Only 5.4 billion credit card direct mail offers were sent to Americans in 2008, the lowest annual total the firm has reported since 2000 and a 26% drop from 2008 totals, according to Mintel Comperemedia.

In addition, the number of new credit card mail prospecting offers dropped steadily throughout last year: they dropped 8% between the first and second quarters, 13% between the second and third and 33% from the third quarter on, said Mintel.

Households making over $100,000 a year received only 1% fewer credit card offers in 2008 than in 2007. But households making $50,000 or less saw a 42% drop in new credit card mail volume, the report continued.

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