Only 5.4 billion credit card direct mail offers were sent to Americans in 2008, the lowest annual total the firm has reported since 2000 and a 26% drop from 2008 totals, according to Mintel Comperemedia.
In addition, the number of new credit card mail prospecting offers dropped steadily throughout last year: they dropped 8% between the first and second quarters, 13% between the second and third and 33% from the third quarter on, said Mintel.
Households making over $100,000 a year received only 1% fewer credit card offers in 2008 than in 2007. But households making $50,000 or less saw a 42% drop in new credit card mail volume, the report continued.
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