Country Crock Hosts NASCAR Charity Auction

Country Crock is inviting NASCAR fans to add their names to its charity auction this weekend.

Fans at the Speed Street event in Charlotte, NC can sign a replica of the hood from the No. 9 Country Crock Dodge. The hood will be auctioned off on eBay to support America’s Second Harvest.

The event is part of Country Crock’s Spread the Sharing campaign that seeks to donate 1 million meals through Second Harvest by Thanksgiving (PROMO Xtra, May 10, 2007).

NASCAR driver Kasey Kahne will sign the hood today during an appearance at Speed Street. Country Crock is one of nine Unilever brands that sponsors Kahne, who drives the No. 9 Dodge.

For more stories on event marketing