Coors Light has unveiled its plans for the Super Bowl.
The brew, which is the official beer sponsor of the Big Game, is running an on-pack sweepstakes offering three winners a trip for two to Super Bowl XLIII and two winners a trip for two to Super Bowl XLIV in 2010.
Promos for the sweeps can be found on both English- and Spanish-language packages of Coors Light and Coors banquet vented wide mouth cans and cold activated bottles.
New versions of the brands iconic “Coaches” TV spots featuring Hall of Famer Mike Ditka and Super Bowl-winning coach Barry Switzer will begin to air.
The Ditka spot, which includes former Super Bowl-winning coach Brian Billick, will debut Dec. 12 and the Switzer spot launches Jan. 3.
“Every NFL fan dreams of experiencing the Super Bowl in-person, and Coors Light is the only beer that can make that dream a reality,” said Lee Dolan, vice president of marketing, Coors Light, in a release.
Sweeps players can enter to win online or text to win. Winners for Super Bowl XLIII will be drawn Jan. 13, and winners for Super Bowl XLIV will be drawn Feb. 3.
More than 130 million Americans are expected to watching watch the Super Bowl on TV, with 70,000 attending the game in person.
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