Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest.
Until Jan. 21, fans can upload original videos demonstrating why they are the best choice to win free tickets to either game. The videos, which can be 15 seconds to two minutes long, must incorporate either the Coors Light or the heritage Coors “Banquet Beer” products. Entrants can upload their clips at http://www.coorslight.com or http://www.coorsbeer.com.
Five finalists’ videos will be selected during the five weeks of the campaign, which began soliciting videos on Dec. 17. The eligible finalists will be selected on the basis of the originality of their videos, their demonstrated passion for the Super Bowl and the presence or mention of the Coors products.
Those finalists will have their content posted to the Coors and Coors Light Web sites, and visitors will be able to vote for a weekly grand-prize winner of a round trip for two to the Super Bowl.
Weekly grand-prize winners verified before Jan. 23, will be headed to Glendale, AZ, for this year’s match-up on Feb. 3. Those verified after that date will win trips to next year’s game in Tampa, FL.
A separate bonus prize of a Super Bowl trip for two will be awarded to videos that contain either no speech or only Spanish dialogue. Those entries qualify for the weekly prize as well as the special Hispanic award.
“Attending the Super Bowl is a once-in-a-lifetime experience for most people, and as the official beer sponsor of the NFL we are in a unique position to truly reward football fans,” said Bryce McTavish, vice president of channel and sponsorship marketing for Coors brewing Co., in a statement.
The “Who Wants It More?” contest is being supported by package and P-O-P promotions, radio and online ad buys and out-of-home marketing. Coors has been running TV spots during the National Football League playoffs, but does not plan to air commercials during the Super Bowl, a spokesperson said.
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