Sharpie says HELLO to One Direction (DraftFCB—Chicago)
Marker manufacturer Sharpie decided to give its teen girl target audience plenty to doodle about by tying a promotion to 1D’s first-ever North American tour.
The activation billboard in Times Square, initial tweet and souvenir email.
Fans show their excitement for One Direction and Sharpie at the concert.
Winners of the sweepstakes got a free ride on the Sharpie private jet and then a lift to the One Direction concert in the branded mini-limo.
Network
