CONSUMER-MARKETING | TECHNOLOGY

In this Q&A, Dun & Bradstreet Credibility’s Aaron Stibel, SVP and CTO, and Judy Hackett, SVP, CMO, discuss how a strong culture of collaboration works.

Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

Webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them,webinar specialists ON24 will be presenting a free webinar called "10 Common Webinar Mistakes...and How to Avoid Them" on Wednesday, March 4 at 1:00 p.m. EST, examining the common mistakes marketers make when leveraging webinars." on Wednesday, March…

Only bold CMOs will survive the marketing technology environs by understanding and embracing change. This article from CMO.com expands on the topic.

Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.

Take a lesson from the best of the best. These are six Big Ideas that agencies and brands put to market to wow consumers that took home a Gold PRO Award.

Jim Stengel, a longtime though leader in the marketing space offers some candid thoughts on the next era of marketing.

The article explains what a “missed call” is, what ZipDial does and what’s in it for Twitter.

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.