Data Driven ROI
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Acquisition
Sheraton Strikes NCAA, CBS Sports Partnership
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games
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Acquisition
Pom Wonderful Contest Videos to Air in Theaters
Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March
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Acquisition
Macaroni Grill Searches for Favorite Italian Dish
Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner
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Acquisition
Campaign Index
THE LEGO GROUP Global Building Contest The Lego Group this month is launching a global contest to search for the best child Lego builder to celebrate
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Data Driven ROI
Churn Away
All industries suffer from voluntary churn — the loss of customers to some other company. But some get hit worse than others.
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Data Driven ROI
Canadian Call Centers Grow 28%
Canadian call centers experienced an annual average increase in revenue of nearly 28% between 1998 and 2006, according to Statistics Canada.
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Acquisition
Delta Names Georgia Man Winner of Tickets for Life Sweeps
Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes.
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Acquisition
Papa John’s Pitching NCAA Tix with Text Ordering
Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games.
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Acquisition
Bertolli Wants to Screen Users’ Romantic Evenings
Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie.
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Acquisition
Little Caesar and Pepsi Pair for Scratch-Off Game
Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game.