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Putnam Investments Road to the New England Patriots
President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.
President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.
What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.
Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile product launches—all tied to a music legend. How did she do it?
In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss three capabilities–collaboration, analysis and talent.
Mercedes-Benz may not be a Super Bowl sponsor, but like many brands it found a way to tie in to the Big Game.
With social media swelling with videos of teenagers eating and biting Tide Pods, it was time to take action.
The marketing arm for growers and importers is building on the successes it has found sponsoring Super Bowls.
For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.