CONSUMER-MARKETING | ENGAGEMENT

#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to

7-ELEVEN/SIMPSONS MOVIE KWIK-E-MART EXPERIENCE AGENCY: FreshWorks CLIENT: 7-Eleven, Inc. for lovers of sweets it was a dream come true. Racks of pink,

The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.

McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.”

Video game speed freaks can test-drive the 2009 Nissan 370Z in a video game before the car appears in dealerships later this year.

Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King.

Ordering a Domino’s Oven-Baked Sandwich online in the next week could translate into a free trip on Northwest Airlines

Chick-fil-A has partnered with the Kennedy Space Center Visitor Complex for the first time to create four different Kid’s Meal premiums, that when put together create a space station

The California Milk Processor Board is at it again, pressing its case to young people that milk is good to drink.

Euro RSCG Discovery Group, the global data analytics and customer loyalty-marketing unit at Euro RSCG Worldwide, has hired Steven Topper as marketing director, effective immediately