Ordering a Domino’s Oven-Baked Sandwich online in the next week could translate into a free trip on Northwest Airlines.
Starting Oct. 27 for 10 days, all Domino’s customers placing online orders that include that new Domino’s menu item get a shot a free round trip for two on Northwest Airlines to anywhere in North America. Customers can sample the sandwich and automatically register for the travel sweepstakes.
Domino’s two-fold purpose is to get people more familiar with ordering from Domino’s online and trying the oven-based sandwiches, which seem to be drawing a good response.
“Everyone who’s tries it, likes it. So we’re just trying to get more people to try it,” Domino’s spokesman Chris Brandon, said.
Domino’s has been seeing an increase in online ordering, according to Brandon.
Offering customers a chance at a getaway just now seemed like a good lure, he added.
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