CONSUMER-MARKETING | ENGAGEMENT

Regal Entertainment Group is rolling out its “Red Carpet Dreams Sweepstakes” for a second consecutive year, offering loyalty club members a shot at a trip to the Oscars

Subway is using in-store advertising to drive customers to its Web site to play a basketball-themed game offering the chance to win a VIP basketball experience with San Antonio Spurs superstar basketball player Tony Parker

Hostess is teaming up with DreamWorks Animation SKG, Inc. to promote the DVD release of “Madagascar: Escape 2 Africa” with an on-pack sweepstakes offering the chance to win a trip to San Diego for an animal adventure

Dunkin’ Donuts is slated to hit the streets of New York rewarding loyal customers for their patronage with gift cards.

Burger King is pushing sales of its BK Fresh Apple Fries with an instant-win game tied to MGM and Columbia Pictures’ recent release of “Pink Panther 2.”

HBO is aiming to build buzz for its new original comedy series “Eastbound & Down” by sending street teams to post humorous profane signage in New York City and Los Angeles.

Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker.

Calling all college students with a funny bone. Mars Snackfood U.S. is searching for the funniest college student in an online contest tied to its Twix brand.

Wheaties continued its practice of paying homage to great African-American athletes during Black History Month by putting former New York Knicks center Willis Reed on its box.

Pizza Hut is targeting Facebook users with a sweepstakes offering a trip to Italy to hype up its new Tuscani Lasagna.