ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.
Brett Groom, senior vice president of content integration at ConAgra Foods, on the company's latest “Child Hunger Ends Here” campaign.
The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer."
Blockbuster brands like Disney on Ice, Spider-Man Turn off the Dark and Ringling Bros. use mobile to sell tickets, grow databases and entertain audiences.
Monopoly's Facebook contest ends in defeat for the iron and victory for the cat.
"Coke Chase" results go far beyond the aggressive performance goals the brand had set.
Mark van Iterson, global head of design at Heineken, takes us behind the scenes at the brand's 140th Anniversary "Future Bottle Design Challenge."
Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.
The Incentive Research Foundation reports on the state of businesses that use gift cards as incentives.
Coca-Cola is hoping to win big this year with "Coke Chase" a promotion marketed around the Super Bowl that encourages public voting.
Hilton Hotels unleashes a humorous interactive quiz designed to get us all thinking about taking a vacation.