Marketing to Women is Evolving. Are you ready?
Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.
Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.
Any solid relationship touches on emotions, intellect and everything in between. Brand loyalty connections between brand and consumer work in exactly the same way.
This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.
The new FTC Endorsement Guides have significant implications for brands that are accustomed to incorporating consumer or influencer endorsements into marketing strategy.
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.
LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this "mythical" group.
Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.