Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
CONSUMER-MARKETING | DATA-ANALYTICS
Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders
Are Your Customers Enjoying the Experience?
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
Leveraging Customer Lifetime Value to Improve Marketing ROI
Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.
Marketing Needs to Restructure to Meet Tech Demands: Survey
More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.
Facebook to Relay to Brands What Fans Talk About
Facebook's "Topic Data" product will give brands access to what Facebook fans talking about, including brands, events, products and other specific topics.
Benchmark to Excellence, not Mediocrity
Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.
The Risks of Not Following Data Use Guidelines
If you’re collecting consumer data, make sure consumers understand what may be done with that information, and give them the opportunity to opt-out.
Putting a Face on Anonymous Data
How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?
