How to Build an Experience Brand: Five Considerations
Consumers are very concerned with the way brands behave in the world. Is your health in order as an experience brand?
Consumers are very concerned with the way brands behave in the world. Is your health in order as an experience brand?
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services.
Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.
Don't just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand's character.
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.