3 Ways to Transform Your Brand’s Customer Experiences
No matter the sector, brands can use experiential marketing to affect the customer experience.
No matter the sector, brands can use experiential marketing to affect the customer experience.
Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.
Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the details on the new HGTV chatbot on Facebook Messenger.
Over a plate of the new BBQ Crispy Chicken, Andrea Zahumensky and I chatted about the splashy launch campaign.
A partnership with Chef Jeff Mauro helps kids expand their taste palates and get more involved in cooking.
Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging on its champagne.
President Robert Reynolds and Global Marketing Officer Mark McKenna share their journey into sports and its world of super passionate fans.
What would happen if Amazon's Alexa loses her voice? We'll find out Feb. 4.
CMO Dean Evans gives a play-by-play on the strategy, timing and theme around Hyundai's release of its 12th Super Bowl spot airing this Sunday.
Experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs