CONSUMER-MARKETING | ACQUISITION

Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game

Nestlé Waters North America has signed a two-year partnership with Cristina Saralegui, an internationally acclaimed Hispanic television personality.

Hallmark Channel is looking to build buzz about an upcoming original movie starring Jane Seymour with a sweepstakes giving away gems from a Kay Jewelers collection designed by the actress

Build-A-Bear Workshop is getting kids ready to go back to school with a sweepstakes and in-store giveaways.

Chicken of the Sea International is looking for a few good lyricists to create a new verse for the company’s famous jingle—with a twist

Simon Property Group is out with an interactive gift card designed to bring a piece of Olympic fever to shoppers

Novamex, distributor of Los Refrescos de Mexico, is running a sweepstakes for a trip to Las Vegas on Southwest Airlines.

Hawthorn Suites has kicked off an interactive instant-win game and sweepstakes offering the chance to win an Orlando, FL, vacation

Cooking magazine Taste of Home is out with contest searching for the “best recipes” for a chance to compete for $25,000

Without doing one ounce of marketing in grocery stores, Dibs is hoping to drive sales of its ice-cream with a new customer, 13-year-olds and up. It's