CONSUMER-MARKETING | ACQUISITION

More than 80% of marketers feel they need to restructure to keep up with increased tech and consumer demands, according to research from The Economist.

These 8 phrases spoken by the creative team can spell real trouble. Here's what CMOs need to listen for.

McDonald's has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.

Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.