Brands Fall Short of Adequate Omnichannel Experience During Pandemic
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
New behaviors shoppers will exhibit during the holidays, according to the report, and insights from McKinsey executives on how retail marketers can set up for a successful season.
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
Social media platforms are creating new ways to shop online, and the latest is TikTok, which has entered the game with a partnership with Shopify.
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
How ecommerce tech can complement the in-store experience through cross-channel optimization, inventory integration and more.
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.