![Havana Club](https://chiefmarketer.com/wp-content/uploads/2016/06/Havana-Club1-160x125.png)
Bacardi Takes Havana Club Rum National
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
As a fight over the rights to the Havana Club rum brand name continues, Bacardi has rolled out a new campaign for Havana Club rum.
Walmart is hoping that the return of its yellow smiley face will be a friendly reminder to consumers that it continues to pride itself on its low prices.
A racist laundry detergent ad appears to play well in China, but not online.
Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.
It’s a partnership of extremes, GoPRO and its gear participating in over 1,500 Red Bull events each year as part of a new global partnership.
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital.
Here are four key strategies for successful cross-channel marketing including, visibility and measurement, a real challenge for CMOs.