Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions. The companies are currently working together on more than 25 campaigns.
Under the agreement, announced late last week, Motricity will deliver weekly tips and polls via text messaging to those users who have opted in to receive information. Content includes weekly health tips from Self magazine, travel advice from Concierge.com, makeup tips from Allure, fashion trends from Style.com and news alerts from Wired.
Other Condé Nast properties involved in the mobile promotions include: Concierge, EpiBytes, Self, Lucky, Teen Vogue, Domino, Cookie and Parade.
“We continue to see great results and increased potential from mobile,” said Carrie Seifer, director of emerging technologies for CondéNet, the publisher’s new media arm, in a statement.
Motricity GM Steve Leonard praised Condé Nast for being cutting-edge among publishers. “They’re not your typical magazine and online publisher; they try different things providing extremely desirable content that cross promotes to the magazine.”
The company recently introduced a mobile-based concierge service that provides suggestions for the best shopping, dining and nightlife in 20 major cities worldwide. For example, readers can text DINE LA to 82222 and receive the top spots for dining in the Los Angeles area.
Durham, N.C.-based Motricity’s customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with partners such as MTV, BET, Turner, AT&T, Alltel, and Bell Mobility. The deals give the company messaging access to more than 200 million mobile subscribers.
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