CoActive Marketing Group has named Charlie Tarzian as president and CEO.
He replaces Marc Particelli, who held the post on an interim basis following the resignation of CEO John Benfield in July (PROMO Xtra, July 6, 2006).
Tarzian, 49, has been managing integrated marketing agencies for the past 10 years, most recently as CEO for the New York region of Euro RSCG. He has also worked for Blau Marketing Technologies and Circle.com before it was integrated into Euro RSCG Worldwide in 2001. Tarzian has experience working with such clients as IBM, Intel, Symantec, Thomson Corp., Procter & Gamble, Volvo, Campbell Soup and Charles Schwab. Tarzian was also appointed to CoActive’s board of directors.
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